UTV Group Radio Stations Brand Guidelines Brand Guidelines 0.0 Contents

Home , Talkradio, Talksport, Virgin Radio UK

Document Contents

1.0 The Stations 2.0 Universal Typography 2.1 Primary Typeface 1.1 The Complete Family 2.2 Powerpoint/Word Typeface

1.2 talkSport 1.2.1 Primary Logo 3.0 Colour Palette 1.2.2 Sub logo: Cricket 3.1 The Colours 1.2.3 Sub logo: Rugby 3.2 The Colour Tints 1.2.4 Sub logo: Golf 1.2.5 Logo Rules

1.3 talkSport2 1.3.1 Primary Logo 1.3.2 Logo Rules

1.4 talkRADIO 1.4.1 Primary Logo 1.4.2 Logo Rules

1.5 Virgin Radio Uk 1.5.1 Primary Logo 1.5.2 Country Descriptors 1.5.3 Social Media Logo

Brand Guidelines 1.0 The Stations

Three Stations with one identity Brand Guidelines 1.1 The Stations

The Complete Family

The UTV Media group own and operate the whole suite of Talk Radio stations. These include: talkSPORT, talkSPORT2 talkRADIO and they also operate Virgin Radio UK.

The family of talk Radio stations have a consistent brand identity system to unify the different stations in all brand communications.

Each station has it’s own unique colour and strapline, but consists of the same core elements. These elements should never be changed or adapted in any way. Brand Guidelines 1.2 The Stations talkSPORT

Wherever “talkSPORT” is referenced in the written form, it must be reproduced with ‘talk’ in lowercase and SPORT in capital letters, without a word spacing between them (including web addresses and email).

Examples: talkSPORT.com [email protected] ...listen to talkSPORT for the latest... Brand Guidelines 1.2.1 The Stations talkSPORT Primary Logo

Master + Strapline Master Stacked

The primary logo should be the first This version should be used for digital An alternative format which should be choice logo for all internal, external comms or where the brand name and used in situations where space is limited and third party communications. strapline has already been established. and as digital icons/profile images.

For use in print: For use in print: For use in print: • talkSPORT+strap_CMYK.eps • talkSPORT_CMYK.eps • talkSPORT_stacked_CMYK.eps • talkSPORT+strap_(C).eps • talkSPORT_(C).eps • talkSPORT_stacked_(C).eps • talkSPORT+strap_(U).eps • talkSPORT_(U).eps • talkSPORT_stacked_(U).eps Mono • talkSPORT+strap_MONO.eps • talkSPORT_MONO.eps • talkSPORT_stacked_MONO.eps There are mono versions of each • talkSPORT+strap.jpg • talkSPORT.jpg • talkSPORT_stacked.jpg format that should be used in all situations where full colour printing is unavailable and/or not suitable. For use on screen: For use on screen: For use on screen: • talkSPORT+strap_RGB.eps • talkSPORT_RGB.eps • talkSPORT_stacked_RGB.eps • talkSPORT+strap.png • talkSPORT.png • talkSPORT_stacked.png

Please note: If being used for print, to ensure consistent colour reproduction, use the correct Pantone version for the specific stock: coated (C) or uncoated (U). Brand Guidelines 1.2.2 The Stations talkSPORT Sub logos Cricket

Master + Strapline Master Stacked

The primary logo should be the first This version should be used for digital An alternative format which should be choice logo for all internal, external and comms or where the brand name and used in situations where space is limited third party communications. strapline has already been established. and as digital icons/profile images.

For use in print: For use in print: For use in print: • talkSPORT+strap_cricket_CMYK.eps • talkSPORT_cricket_CMYK.eps • talkSPORT_stacked_cricket_CMYK.eps • talkSPORT+strap_cricket_(C).eps • talkSPORT_cricket_(C).eps • talkSPORT_stacked_cricket_(C).eps • talkSPORT+strap_cricket_(U).eps • talkSPORT_cricket_(U).eps • talkSPORT_stacked_cricket_(U).eps Mono • talkSPORT+strap_cricket_MONO.eps • talkSPORT_cricket_MONO.eps • talkSPORT_stacked_cricket_MONO.eps There are mono versions of each • talkSPORT+strap_cricket.jpg • talkSPORT_cricket.jpg • talkSPORT_stacked_cricket.jpg format that should be used in all situations where full colour printing is unavailable and/or not suitable. For use on screen: For use on screen: For use on screen: • talkSPORT+strap_cricket_RGB.eps • talkSPORT_cricket_RGB.eps • talkSPORT_stacked_cricket_RGB.eps • talkSPORT+strap_cricket.png • talkSPORT_cricket.png • talkSPORT_stacked_cricket.png

Master + Strapline Master Stacked

For use in print: For use in print: For use in print: • talkSPORT+strap_rugby_CMYK.eps • talkSPORT_rugby_CMYK.eps • talkSPORT_stacked_rugby_CMYK.eps • talkSPORT+strap_rugby_(C).eps • talkSPORT_rugby_(C).eps • talkSPORT_stacked_rugby_(C).eps • talkSPORT+strap_rugby_(U).eps • talkSPORT_rugby_(U).eps • talkSPORT_stacked_rugby_(U).eps Mono • talkSPORT+strap_rugby_MONO.eps • talkSPORT_rugby_MONO.eps • talkSPORT_stacked_rugby_MONO.eps There are mono versions of each • talkSPORT+strap_rugby.jpg • talkSPORT_rugby.jpg • talkSPORT_stacked_rugby.jpg format that should be used in all situations where full colour printing is unavailable and/or not suitable. For use on screen: For use on screen: For use on screen: • talkSPORT+strap_rugby_RGB.eps • talkSPORT_rugby_RGB.eps • talkSPORT_stacked_rugby_RGB.eps • talkSPORT+strap_rugby.png • talkSPORT_rugby.png • talkSPORT_stacked_rugby.png

Master + Strapline Master Stacked

For use in print: For use in print: For use in print: • talkSPORT+strap_golf_CMYK.eps • talkSPORT_golf_CMYK.eps • talkSPORT_stacked_golf_CMYK.eps • talkSPORT+strap_golf_(C).eps • talkSPORT_golf_(C).eps • talkSPORT_stacked_golf_(C).eps • talkSPORT+strap_golf_(U).eps • talkSPORT_golf_(U).eps • talkSPORT_stacked_golf_(U).eps Mono • talkSPORT+strap_golf_MONO.eps • talkSPORT_golf_MONO.eps • talkSPORT_stacked_golf_MONO.eps There are mono versions of each • talkSPORT+strap_golf.jpg • talkSPORT_golf.jpg • talkSPORT_stacked_golf.jpg format that should be used in all situations where full colour printing is unavailable and/or not suitable. For use on screen: For use on screen: For use on screen: • talkSPORT+strap_golf_RGB.eps • talkSPORT_golf_RGB.eps • talkSPORT_stacked_golf_RGB.eps • talkSPORT+strap_golf.png • talkSPORT_golf.png • talkSPORT_stacked_golf.png

Colour Values Exclusion Zone

The logo is made up of two An exclusion zone applies colours. There are specific to all logo variants. It is colour values for use in print designated to maximise the (CMYK) and screen (RGB) CMYK: CMYK: effect of the logo graphic, media. The values have been 0, 0, 100, 0 40, 40, 40, 100 free from competing chosen to ensure the colour Pantone Coated: Pantone Coated: visual disruption. Perimeter of reproduces consistently in Yellow C Black C exclusion zone all uses. The area is to be free of all = half height of ‘A’ Pantone Uncoated: Pantone Unoated: other graphic elements. Yellow U Black U The colours should never be adapted in any way. RGB: RGB: 255, 242, 0 10, 10, 10 Hex: Hex: #fff200 #0a0a0a

Minimum Sizes Unacceptable Renderings

The minimum size ensures The talkSPORT logo is only to optimum legibility. The logos 38mm Minimum size be reproduced In the colour should not be reproduced and configuration as artwork below the indicated sizes. files supplied by UTV.

If the need does dictate The artwork configurations the use of a smaller logo, are sacrosanct and should then use the version with 28mm Minimum size never be redrawn or altered out the strapline. in anyway.

These are examples of UNACCEPTABLE renderings. NEVER reproduce in any other way than as provided by UTV: 14mm Minimum size Brand Guidelines 1.3 The Stations talkSPORT2

Wherever “talkSPORT2” is referenced in the written form, it must be reproduced with ‘talk’ in lowercase and SPORT2 in capital letters, without a word spacing between them (including web addresses and email).

Examples: talkSPORT2.com [email protected] ...listen to talkSPORT2 for the latest... Brand Guidelines 1.3.1 The Stations talkSPORT2 Logos

Master + Strapline Master Stacked

For use in print: For use in print: For use in print: • talkSPORT2+strap_CMYK.eps • talkSPORT2_CMYK.eps • talkSPORT2_stacked_CMYK.eps • talkSPORT2+strap_(C).eps • talkSPORT2_(C).eps • talkSPORT2_stacked_(C).eps • talkSPORT2+strap_(U).eps • talkSPORT2_(U).eps • talkSPORT2_stacked_(U).eps Mono • talkSPORT2+strap_MONO.eps • talkSPORT2_MONO.eps • talkSPORT2_stacked_MONO.eps There are mono versions of each • talkSPORT2+strap.jpg • talkSPORT2.jpg • talkSPORT2_stacked.jpg format that should be used in all situations where full colour printing is unavailable and/or not suitable. For use on screen: For use on screen: For use on screen: • talkSPORT2+strap_RGB.eps • talkSPORT2_RGB.eps • talkSPORT2_stacked_RGB.eps • talkSPORT2+strap.png • talkSPORT2.png • talkSPORT2_stacked.png

Colour Values Exclusion Zone

The logo is made up of two An exclusion zone applies colours. There are specific to all logo variants. It is colour values for use in print designated to maximise the (CMYK) and screen (RGB) CMYK: CMYK: effect of the logo graphic, media. The values have been 0, 50, 100, 0 40, 40, 40, 100 free from competing chosen to ensure the colour Pantone Coated: Pantone Coated: visual disruption. Perimeter of reproduces consistently in 144C Black C exclusion zone all uses. The area is to be free of all = half height of ‘A’ Pantone Uncoated: Pantone Unoated: other graphic elements. 130U Black U The colours should never be adapted in any way. RGB: RGB: 246, 146, 30 10, 10, 10 Hex: Hex: #f6921e #0a0a0a

Minimum Sizes Unacceptable Renderings

The minimum size ensures The talkSPORT2 logo is only optimum legibility. The logos 38mm Minimum size to be reproduced In the colour should not be reproduced and configuration as artwork below the indicated sizes. files supplied by UTV.

These are examples of UNACCEPTABLE renderings. NEVER reproduce in any other way than as provided by UTV: 14mm Minimum size Brand Guidelines 1.4 The Stations talkRADIO

Wherever “talkRADIO” is referenced in the written form, it must be reproduced with ‘talk’ in lowercase and RADIO in capital letters, without a word spacing between them (including web addresses and email).

Examples: talkRADIO.com [email protected] ...listen to talkRADIO for the latest... Brand Guidelines 1.4.1 The Stations talkRADIO Logos

Master + Strapline Master Stacked

For use in print: For use in print: For use in print: • talkRADIO+strap_CMYK.eps • talkRADIO_CMYK.eps • talkRADIO_stacked_CMYK.eps • talkRADIO+strap_(C).eps • talkRADIO_(C).eps • talkRADIO_stacked_(C).eps • talkRADIO+strap_(U).eps • talkRADIO_(U).eps • talkRADIO_stacked_(U).eps Mono • talkRADIO+strap_MONO.eps • talkRADIO_MONO.eps • talkRADIO_stacked_MONO.eps There are mono versions of each • talkRADIO+strap.jpg • talkRADIO.jpg • talkRADIO_stacked.jpg format that should be used in all situations where full colour printing is unavailable and/or not suitable. For use on screen: For use on screen: For use on screen: • talkRADIO+strap_RGB.eps • talkRADIO_RGB.eps • talkRADIO_stacked_RGB.eps • talkRADIO+strap.png • talkRADIO.png • talkRADIO_stacked.png

Colour Values Exclusion Zone

The logo is made up of two An exclusion zone applies colours. There are specific to all logo variants. It is colour values for use in print designated to maximise the (CMYK) and screen (RGB) CMYK: CMYK: effect of the logo graphic, media. The values have been 1, 100, 92, 0 40, 40, 40, 100 free from competing chosen to ensure the colour Pantone Coated: Pantone Coated: visual disruption. Perimeter of reproduces consistently in 185C Black C exclusion zone all uses. The area is to be free of all = half height of ‘A’ Pantone Uncoated: Pantone Unoated: other graphic elements. 185U Black U The colours should never be adapted in any way. RGB: RGB: 234, 28, 45 10, 10, 10 Hex: Hex: #ea1c2d #0a0a0a

Minimum Sizes Unacceptable Renderings

The minimum size ensures The talkRADIO logo is only to optimum legibility. The logos 38mm Minimum size be reproduced In the colour should not be reproduced and configuration as artwork below the indicated sizes. files supplied by UTV.

These are examples of UNACCEPTABLE renderings. NEVER reproduce in any other way than as provided by UTV: 14mm Minimum size Brand Guidelines 1.4 The Stations

Virgin Radio UK Brand Guidelines 1.5.1 The Stations

Virgin Radio UK Primary Logos

Primary Logo Black Primary Logo White

The primary logo should be the first choice The primary logo should be the first choice logo for all internal, external and third party logo for all internal, external and third party communications. communications.

For use in print: For use in print: • VR_UK_PRIMARY LOGO_BLACK_CMYK.ai • VR_UK_PRIMARY LOGO_WHITE_CMYK.ai

For use on screen: For use on screen: • VR_UK_PRIMARY LOGO_BLACK_RGB.ai • VR_UK_PRIMARY LOGO_WHITE_RGB.ai • VR_UK_PRIMARY LOGO_BLACK_RGB.png • VR_UK_PRIMARY LOGO_WHITE_RGB.png Brand Guidelines 1.5.2 The Stations

Virgin Radio UK Country Descriptors

Country Descriptor Black Country Descriptor Black

For use in print: For use in print: • VR_UK_COUNTRY DESCRIPTOR_BLACK • VR_UK_COUNTRY DESCRIPTOR_WHITE ONLY_CMYK.ai ONLY_CMYK.ai

For use on screen: For use on screen: • VR_UK_COUNTRY DESCRIPTOR_BLACK • VR_UK_COUNTRY DESCRIPTOR_WHITE ONLY_ RGB .ai ONLY_ RGB .ai • VR_UK_COUNTRY DESCRIPTOR_BLACK • VR_UK_COUNTRY DESCRIPTOR_WHITE ONLY_ RGB .png ONLY_ RGB .png

Country Descriptor Blue Country Descriptor Blue

For use in print: For use in print: • VR_UK_COUNTRY DESCRIPTOR_ • VR_UK_COUNTRY DESCRIPTOR_ BLACK+COLOUR_CMYK.ai WHITE+COLOUR_CMYK.ai

For use on screen: For use on screen: • VR_UK_COUNTRY DESCRIPTOR_ • VR_UK_COUNTRY DESCRIPTOR_ BLACK+COLOUR_RGB.ai WHITE+COLOUR_RGB.ai • VR_UK_COUNTRY DESCRIPTOR_ • VR_UK_COUNTRY DESCRIPTOR_ BLACK+COLOUR_RGB.png WHITE+COLOUR_RGB.png Brand Guidelines 1.5.3 The Stations

Virgin Radio UK Social Media Logos

Social Media Logo Black Social Media Logo Blue Social Media Logo White Social Media Logo White/Blue

For use on screen: For use on screen: For use on screen: For use on screen: • VR_UK_SOCIAL MEDIA LOGO_ • VR_UK_SOCIAL MEDIA LOGO_ • VR_UK_SOCIAL MEDIA LOGO_ • VR_UK_SOCIAL MEDIA LOGO_ BLACK+COLOUR_RGB.ai BLACK+COLOUR_RGB.ai WHITE ONLY_RGB.ai WHITE+COLOUR_RGB.ai • VR_UK_SOCIAL MEDIA LOGO_ • VR_UK_SOCIAL MEDIA LOGO_ • VR_UK_SOCIAL MEDIA LOGO_ • VR_UK_SOCIAL MEDIA LOGO_ BLACK+COLOUR_RGB.png BLACK+COLOUR_RGB.png WHITE ONLY_RGB.png WHITE+COLOUR_RGB.png Brand Guidelines 2.0 Typography

Universal Typography Brand Guidelines 2.1 Typography

Primary Typeface

The core typeface for all talk stations has been chosen for it’s legibility and versatility. This typeface and the following three weights make up the typographic hierarchy. The font is available as a desktop and web font, so should be used universally across all media.

Gotham Bold 0123456789 Headline / Level 1 Gotham Bold is the primary headline font and should be used for all important level 1 The quick brown fox jumps over the lazy dog information and titling. Size can vary according to media.

Gotham Regular 0123456789 Subheads / Level 2 Gotham Regualr is the secondary font and should The quick brown fox jumps over the lazy dog be used for all subheads level 2 information and titling. Size can vary according to media, but shoudl generally be smaller than Level 1.

Gotham Light 0123456789 Body text / Level 3 Gotham Light is the body text The quick brown fox jumps over the lazy dog font and should be used for all copy and heavy text matter. Size can vary according to media but should never be smaller than 8.5pt/10.2pt. Brand Guidelines 2.2 Typography

Powerpoint/Word Typeface

Calibri is the universal typeface for all Office programmes (Powerpoint/Word) and should be used for all station communication. This typeface and the following three weights make up the typographic hierarchy.

Calibri Bold 0123456789 Headline / Level 1 Calibri Bold is the primary headline font and should be used for all important The quick brown fox jumps over the lazy dog level 1 information and titling in all Office programmes (Powerpoint/Word). Calibri Regular 0123456789 Subheads / Level 2 Calibri Regualr is the secondary font and should The quick brown fox jumps over the lazy dog be used for all subheads level 2 information and titling in all Office programmes (Powerpoint/Word).

Calibri Light 0123456789 Body text / Level 3 Calibri Light is the body text The quick brown fox jumps over the lazy dog font and should be used for all copy and heavy text matter. Brand Guidelines 3.0 The Colours

Colour Palette Brand Guidelines 3.1 The Colours

The Colours

The brand colours are all strong individually, but have been chosen to work well as a suite as well. Each brand has it’s own colour that should be used for it’s individual communication, but the others can be used as supporting highlights and accents where needed.

CMYK: CMYK: CMYK: CMYK: 0, 0, 100, 0 0, 50, 100, 0 1, 100, 92, 0 40, 40, 40, 100 Pantone Coated: Pantone Coated: Pantone Coated: Pantone Coated: Yellow C 144C 185C Black C Pantone Uncoated: Pantone Uncoated: Pantone Uncoated: Pantone Unoated: Yellow U 130U 185U Black U RGB: RGB: RGB: RGB: 255, 242, 0 246, 146, 30 234, 28, 45 10, 10, 10 Hex: Hex: Hex: Hex: #fff200 #f6921e #ea1c2d #0a0a0a Brand Guidelines 3.2 The Colours

The Colour Tints

To support the solid colours, you can use tints, but they must be in decreasing increments of 20% only. The colours can be used to create interesting layouts and visually separate content.

80% 60% 40% 20%