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Norfolk Island Tourism The Norfolk ISLANDER “Your Community Newspaper for more than 40 Years” FOUNDED 1965 Successors to - The Norfolk Island Pioneer c. 1885 The Weekly News c 1932 : The Norfolk Island Monthly News c. 1933 The N.I. Times c. 1935 : Norfolk Island Weekly c. 1943 : N.I.N.E. c. 1949 : W.I.N. c. 1951 Norfolk News c. 1965 Volume 42, No. 35 SATURDAY, 25th AUGUST 2007 Price $2.75 incl GST Tourism Plan 2007 to 2012 launched About 50 people from the Norfolk Island community Did you see it? attended a presentation on Thursday about the new These spectacular shots of Tuesday evening’s Tourism Plan for Norfolk Island. The meeting was eclipse were taken by Joe Edwards and show different also attended by Acting Administrator Owen Walsh, aspects of the eclipse which occurred around 10.07pm. Chief Minister Andre Nobbs, and MLAs Vicki Jack, Lunar eclipses occur twice yearly, but they can’t be Lisle Snell and Ian Anderson. seen from everywhere on Earth. Norfolk star-gazers The new tourism plan has been designed to address must be some of the luckiest as we can go to many of a number of the key issues for our tourism industry. the vantage points on the island and get a clear view (continued overleaf) in any direction. Silver for Norfolk at the South Pacific Games! Pictured are our Silver medal winners who won their medals in the Shooting teams event - Andrew Barnett, Basil Vercoe and Clinton Judd along with Gold medal winners New Caledonia and Tahiti who won the Bronze. Norfolk Island finished fifth in the single barrel event and missed out for a Bronze in a controversial ruling in the double barrel event. Up to Date Results Inside! There’s every reason to dine at ... PH 24400 QUEEN ELIZABETH AVENUE ~ Tourism Plan 2007 to 2012 launched - continued • exceed visitor expectations and enhance the These include the need to: increase yield rather than Island’s appeal; and just numbers; grow our market share in a growing and increasingly competitive tourism market; become • encourage wide community support and more customer focused; and embrace technology as it involvement. continues to change consumer behaviour. Key objectives and strategies To address these issues and many others, the Norfolk Island Government and other key stakeholders The Tourism Plan has set down a set of objectives have agreed to a vision for tourism, and a number of and key strategies to achieve the vision. In summary objectives and strategies to achieve the vision, as well form, these objectives and strategies are: as an implementation plan, by 2012. • Achieve 350,000 commercial visitor nights, and The key components of the new plan, that were the a 50% increase in visitor spend, by 2012. This subject of the launch, are summarised below will be achieved by focusing on: our traditional The vision market; building a new market of Baby Boomer The vision formulated in the plan calls for: visitors (those born between 1946 and 1965); and Norfolk Island will become the preferred holiday expanding events and special interest activities; destination in the Pacific region for high yield visitors by providing high quality visitor experiences which • Revitalise the image of Norfolk Island as a ‘top- will: of-mind’ holiday destination by understanding • protect and promote the unique natural, social and our customer’s needs better, particularly the Baby cultural environment; Boomer. Focus groups with potential visitors will tell us what they know about Norfolk Island, • more substantially contribute to the economy of and what the barriers are to them choosing us the community; as a holiday destination. We can then target our • ensure industry profitability and the capacity to marketing more closely to address these barriers, invest in quality improvement and professional and redesign and/or build experiences that are development; inline with our customer’s expectations; (continued overleaf) Four Day Weather Forecast for Norfolk Island Current Saturday 1st September SATURDAY: Fine. MONDAY Mainly fine, partly cloudy. E’ly 10/15 Min: 14 Max: 18 knots. Min: 14 Max: 19 SUNDAY Mainly fine, partly cloudy. E’ly 10/15 TUESDAY Chance late shower. NE 5/10 knots knots. Min: 14 Max: 18 ahead of S’ly change 10/15 knots. Min: 14 Max: 19 Queen’s Baton Relay 24th August - Norfolk Island - 15th January 2006 8th September 2007 www.samoa2007.ws Don’t forget Petes your Dad! ace Father’s Day - morla! l UNIDEN LCD PlaceP������������ ���������������� FLAT SCREEN T.V.’s Reversible Sleeveless Jackets Phillips Home-studio Hi Fi Stereo HeadphonesHeadphones Polarised Great ideas for Dad Fishing Sunnies Beer Glasses From $19.95 Can’t decide? Indoor / Outdoor Themometer Panasonic Baccarat Corkscrew Set Portable DVD / CD Player How about a Chefs Choice Knife Sharpener DVD Recorder Pete’s Place Baccarat BBQ Tool Set Portable CD Player BBQ Light with food timer Portable Stereo CD System Gift Voucher Portable Gas Cooker 2-alarm Stereo Clock Radio AM/FM Pocket Sized Radio Statue Art Salt and Pepper Mill JUSTJUST ARRIVED!ARRIVED! British made from selected beech timber from sustainable forests Indoor / Outdoor wall feature and free-standing BeautifulBeautiful rangerange ofof Looks like an authentic Decorative Vases Asian stone relic Only $18.95 Email [email protected] • Ph (Int+6723) 22405 • Fax (Int+6723) 23098 P.O. Box 213, Norfolk Island. Tourism Plan 2007 to 2012 launched - continued keeping you informed about the plan and what we • Improve our delivery of services on-island so that want to achieve. we exceed the expectations of our visitors every The future time. We will introduce: an accreditation system for We have made a start on implementing the new all tourism businesses so that we are continuously Tourism Plan to 2012, and I hope the summary above looking at ways to improve what we do, and gets you interested enough that you will want to read how we deliver our products and services to our the new plan in its entirety. customers; a Business Awards program so that we If you do, then call Steve McInnes on 23310, or can recognise and celebrate those businesses who email him at [email protected]. It is well excel; and provide opportunities for businesses to worth the time, because tourism affects all of us. access training in service improvement; and Wally Beadman (Chairman, Norfolk Island Tourism) • Offer potential visitors more options to access information about a holiday on Norfolk Island by using the Internet to get to customers wherever they might be. Government House How are we going so far? Casal housekeeping staff We have launched the Tourism Plan to our tourism partners in Australia and New Zealand so that they are aware of what we are trying to achieve. Generally, we Expressions of Interest received support for the key initiatives of the plan. Sought Our PR and advertising agencies have also been briefed and they are now working towards developing Expressions of interest are sought from material that will assist in achieving the outcomes of appropriately experienced persons for relief the plan. housekeeping duties at Government House. Focus groups have been held in Australia and Persons selected will join a pool of casual New Zealand with potential visitor groups, and relief housekeeping staff, who may be called representatives of the travel industry, to better upon to assist in the provision of domestic understand their needs and their knowledge of Norfolk services at Government House during busy Island as a holiday destination. periods or when other household staff are An awards program has been designed and is absent on leave. Persons selected may be undergoing review by local industry people prior required to work at relatively short notice. to formal launch. We are establishing an Awards Organising Committee to implement the program in Duties will include the full range of the shortest possible timeframe. housekeeping and laundry services and We are reviewing accreditation programs like ‘Green ensuring the presentation of Government Globe’, to better understand its relevance to Norfolk House to a high standard. Duties may also Island, and how we might go about implementing include assistance with official hospitality. it. If you want to learn more about this go to www. Expressions of interest must be in writing greenglobe21.com. and detail referees, relevant prior experience, We have conducted a ‘Bright Ideas’ competition for qualifications and personal qualities (such as new events to become part of our tourism calendar, and honesty, confidentiality reliability and attention there is a separate article about the competition in this to detail). week’s Islander. We will work in the short term with Expressions of interest must be lodged with those with the best ideas to have of them realised. the Office of Administrator at Kingston before We have established the Norfolk Ambassadors, 4.30 pm on Monday, 17 September 2007. a group of 20 people, who are being trained in all Further information, including on duties and that Norfolk has to offer our visitors, so that they conditions of employment, is available from can represent Norfolk at its best with visiting media, Owen Walsh on ph 22152 during business and at travel shows overseas. And do so in the most hours. professional, consistent, and independent manner! We released a summary of the new Tourism Plan this week through a letterbox drop as a key step in Skin Problems? For the relief of Eczema, Psoriasis and Dermatitis Grahams Natural Alternatives Pty Ltd CONTACT KATH ON Nature at its Best 23505 Norfolk Island Athletes “Living Their Dream” In Samoa Well, here it is the third day of competition at the XIIIth South Pacific Games behing held here in Apia, Samoa and as I write this report for “The Norfolk NORFOLK Islander” I am pleased to report that the health and morale of our team is high.
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