University of South Florida Scholar Commons Graduate Theses and Dissertations Graduate School June 2019 Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand Michelle N. Nuñez University of South Florida,
[email protected] Follow this and additional works at: https://scholarcommons.usf.edu/etd Part of the Marketing Commons, and the Mass Communication Commons Scholar Commons Citation Nuñez, Michelle N., "Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand" (2019). Graduate Theses and Dissertations. https://scholarcommons.usf.edu/etd/7874 This Thesis is brought to you for free and open access by the Graduate School at Scholar Commons. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Scholar Commons. For more information, please contact
[email protected]. Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand by Michelle N. Nuñez A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts with a concentration in Media Studies The Zimmerman School of Advertising and Mass Communications College of Arts and Sciences University of South Florida Major Professor: Artemio Ramirez Jr., Ph.D. Travis Bell, Ph.D. Kelli S. Burns, Ph.D. Date of Approval: March 19, 2019 Keywords: Digital entrepreneur, grounded theory, social media, branding practices Copyright © 2019, Michelle N. Nuñez Dedication I dedicate this thesis to the students that have ever felt like giving up. Completing this thesis has been an experience of growth and learning and the strength that I have gained will be carried with me throughout the rest of my life.