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Cryptocurrency Coin Model Cryptocurrency Coin Model v.16 About Unikrn Unikrn was established in November of 2014. We are the only fully-regulated, licensed and dedicated esports bookmaker on the planet. Our amazing partnerships include our close relationship with Australia’s largest betting company, Tabcorp.. In 2015, we raised a total of $10,000,000 from the likes of Ashton Kutcher, Guy O’Seary, Mark Cuban, Shari Redstone, Elisabeth Murdoch, 500 Startups, Tabcorp, Indicator Ventures and Hyperspeed Ventures. Our lead investor is well-known for their early investment in Snapchat, and the partners were early to invest in many other Silicon Valley success stories, including Twitter and Instagram. They also recently launched a Financial Division, which is already one of the largest movers of cryptocurrency in the world. Unikrn has built the most technologically-advanced wagering platform for esports, including both skill-based and spectator betting products. We have also thoroughly tested the efficacy of real-money wagering in our esportsbook for both the UK and Australia. Two years ago, we created a token called “Unikoin.” Users love Unikoin because it gives them an opportunity to bet on esports, ladder up and win prizes in markets where Unikrn is not yet licensed to conduct real-money wagering. We’ve spent the past two years honing this product and enhancing the user experience. With over a quarter of a billion Unikoins turned over to date, we feel it’s time to take the platform to the next level by introducing our cryptocurrency: UnikoinGold. Our investors are excited about this coin offering and they’re putting their weight behind it – however, we are saving room for the crypto community and our userbase. Unikrn is committed to making UnikoinGold the be-all and end-all token for the esports and gaming communities. v.16 content subject to change Abstract We will describe a custom cryptocurrency coin called UnikoinGold that is designed as a decentralized ERC20 token on the Ethereum blockchain utilized for and allowing for the exchange and interchange of a virtual point-based reward system for the purpose of legal and licensed betting on esports matches, tournaments and other engagement around gaming. UnikoinGold will also be used as a rewards and incentive token for esports participants, players and teams. The coin will be an entry to a new version of the existing Unikrn spectator betting system, and it will also become the exclusive token used on a new skill-based betting platform. UnikoinGold will power the most immersive live-betting platform for esports. Our intention: the coin will serve as a decentralized proxy of value creating a decentralized, community-driven virtual economy. That economy will increase in turnover based on our new skill platform, live betting experience and global expansion of an exclusive token betting esports platform. Trades will be executed by a system of Ethereum smart contracts that are publicly accessible and that will be open and transparent to the network. The transfer of UnikoinGold into bonus Raffle Tickets on our platform will not impose any cost or fee to the users or arbitrarily extract value during the conversion from the crypto-coin into the tickets, thus having a zero cost transaction model for the conversion. UnikoinGold transferred into our site from an external wallet will be subject to the small fees imposed by the Ethereum ecosystem upon a token transfer. v.16 content subject to change Table of Contents Introduction to Esports 5 The Unikrn Model: Esports Wagering on the Blockchain 7 Advantages of the Blockchain 7 Cryptoeconomic Model 7 UnikoinGold vs UnikoinSilver 7 Token Functionality 8 + Raffles 8 + Betting 8 + Social Good 8 Legal Considerations 8 Roadmap 9 Token Launch 10 Token Distribution 10 Budget Allocation of ETH Raised 10 Token Storage Practices 11 Key Investors 12 Team 14 Unikrn Core Management 14 CoinCircle: Token Technology Product Solutions, Deployment, Capitalization and Integrity 15 Marketing 17 Competition & Skin Betting Scams 18 Participation in the UnikoinGold Token Offering 21 FAQ 21 Revision History 22 UNIKRN GOLD: CRYPTOCURRENCY COIN MODEL 5 Introduction to Esports The competitive video game industry, more commonly known as esports, is the largest phenomenon of which many have never heard. Having transitioned from a marketing engine for games into an independently monetized set of spectator sports, esports are now garnering investment from traditional sports teams, selling out stadiums around the world and attracting tens of millions of viewers. The esports market is young (55% of fans are between 21-35), valuable (average household income of $76,000) and experiencing explosive growth throughout the west (76% growth in the number of US esports fans from 2015 to 2016). As the global market for esports has grown, the market for esports wagering has exploded. With a CAGR of 141% from 2013 through 2016, regulated esports wagering has easily outpaced growth rates of all other regulated online gambling products — all while facing significant competition from illegal and unregulated skin gambling sites. Esports are now a fixture at nearly all traditional online bookmakers, where annual esports handle is rivaling that of sports such as hockey, rugby and golf1. That’s all the more impressive when you consider that traditional bookmakers lack expertise in marketing to esports fans, are only offering limited markets on a small selection of matches and are restricting typical betting limits well below those allowed for stick-and-ball sports. Experts expect esports wagering to match or exceed the broader growth in the esports industry. Research from Eilers & Krejcik Gaming projects that regulated sportsbook-style wagering on esports matches will, in a base case, generate $11.5 billion in handle by 2020, with a bull case calling for $16.4 billion in handle. The growing number of users and teams competing in games has led to an increased number of bets placed and a record amount of intranetwork currency transferred. Unikrn’s current economic system allows users to earn Unikoins through a variety of tasks as well as by wagering on competitions. These Unikoins can then be exchanged for a raffle ticket on Unikrn’s internal market for a chance at winning a reward. As wagers grow in volume and the magnitude of bets increase, users of the system have begun to desire additional forms of liquidation in order to give their risks more tangible value. The recent debut of ERC20 tokens on the Ethereum blockchain has paved the way for a new cryptoeconomic model that mutually benefits all parties involved in the transfer of the tokens. The paper that follows describes the aforementioned token and model in explicit detail. 1 http://www.esportsbets.com/70/pinnacle-big-wagers-on-the-international/ v.16 content subject to change Hundreds of companies every year try to get me to invest, whether on Shark Tank or off camera. However, I only put my money and my name on the companies that I feel will be successful, truly advance an industry and have a leadership team that I respect. Unikrn fits all these requirements. Mark Cuban: Shark Tank, Owner of the Dallas Mavericks UNIKRN GOLD: CRYPTOCURRENCY COIN MODEL 7 The Unikrn Model: Esports Wagering on the Blockchain Advantages of the Blockchain The current Unikrn model provides users the ability to liquidate their Unikoins through the Unikrn raffle market. However, betting laws limit Unikoin functionality to exist solely within the Unikrn system. The proposed ERC20 token, UnikoinGold, will give users more power and alternative methods of turning over their earnings. An ERC20 token on the Ethereum blockchain offers additional functionality that is seldom found on a centralized token ecosystem. Users will have to be able to freely trade purchased UnikoinGold on an open market, due to both the decentralized nature of ERC20 token and the recent listings of these tokens on cryptocurrency listings. The market-variable exchange rate will be reflective of the value of the token at any given time and gives a holder of these tokens the ability to choose the value to potentially liquidate their holdings by trading them on an exchange. Cryptoeconomic Model Cryptoeconomic models create financial incentives that drive a network of rational economic agents to coordinate their behavior towards the completion of a process or goal. The value of UnikoinGold is derived from the utility and turnover of the token itself from within the Unikrn platform as well as the speculative value of the token on the free market. It is also driven by the scarcity of UnikoinGold. UnikoinGold vs UnikoinSilver In parallel to UnikoinGold — which will become our cryptocurrency — we will launch UnikoinSilver to take the place of the former “Unikoin” within our ecosystem. Users will be able to earn, bet and compete using UnikoinSilver anywhere Unikrn operates in the world. UnikoinSilver also offers various functionality throughout our site including the ability to acquire raffle tickets to win prizes such as in game skins, pots of UnikoinGold, hardware and yet unlaunched features. UnikoinGold holder benefits: 1. Granted bonus UnikoinSilver when they create a crypto-wallet 2. Granted UnikoinSilver when they bet with UnikoinGold 3. Opportunity to purchase additional raffle tickets for prizes using their UnikoinGold 4. Opportunity to bet on on the most immersive skill and spectator esport products, some of which will be exclusive to UnikrnGold. v.16 content subject to change UNIKRN GOLD: CRYPTOCURRENCY COIN MODEL 8 Token Functionality Raffles Raffles offer UnikoinSilver and UnikoinGold holders the opportunity to acquire raffle tickets to win prizes (ranging from in-game items such as skins, to a range of gaming hardware and accessories from world-class manufacturers). Raffles have proven to be an extremely popular draw for the site, and have created a sustainable means of attracting and retaining users.
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