Precincts PRECINCTS BURSWOOD PENINSULA LATHLAIN BURSWOOD SOUTH VICTORIA PARK CARLISLE WELSHPOOL CURTIN UNIVERSITY & BENTLEY EAST VIC PARK ST JAMES SWAN RIVER
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INVEST VIC PARK INVEST IN THE PROGRESS ANTHONY VULETA - CEO CEO Foreword The Town of Victoria Park is an inner-city community located just 10 minutes from Perth’s CBD, across the Causeway on the south side of the Swan River. The Town is centred around the vibrant and bustling Albany Highway, famed for its culinary smorgasbord, buzzing café strip and unique retails stores, and includes the Burswood Peninsula which is home to Crown Perth, Optus Stadium and Perth Racing. “The Town promotes a dynamic place for everyone and our mission is to foster a creative, attractive, friendly, environmentally sustainable and inclusive place to visit, eat, shop, work, play, learn and live” CEO Anthony Vuleta said. “We are committed to activating our spaces and supporting local businesses as we continue to build a destination brand for all things to see and do in Vic Park.” In recent years there has been a transformation from being traditionally seen as a diverse working class suburb of Perth, into an increasingly sought after destination for residential, commercial and leisure pursuits with a thriving café culture and increasing investment in mixed-use developments. “We have a progressive view on growth and a strong resolve to ensure Vic Park continues to grow as a premier place for entertainment and entrepreneurship,” Anthony Vuleta said. “There are a multitude of offerings that attracts residents and visitors including our proximity to the CBD, the Swan River foreshore and access to the entertainment precinct of Burswood, as well as significant public transport and education facilities with the Causeway bus interchange, Armadale train line and Curtin University. “Ultimately we aim to be leaders in all that we do and strive to support Vic Park... the place, its people and our partnerships”. 3 OUR VISION The Town of Victoria Park strives to create a dynamic place for everyone. We’re open to creating investment opportunities and a place where business can prosper. We want you to be part of this growth, invest in your future and invest in the Town of Victoria Park. 4 5 Why invest in the Town of Victoria Park? A STRONG ECONOMY YOUNG AND DIVERSE In the past five years, the average growth of the POPULATION Town’s gross regional product has more than The Town has a young and diverse population, doubled that of the state’s growth. The local with over 50% of the Town’s residents under labour market continues to be stronger than the age of 35. Residents in the Town come both Greater Perth and Western Australia, with from diverse backgrounds, with over 40% born consistently lower unemployment rates. The overseas, and 27% speaking a language other total value of building approvals in the last five than English at home. years has exceeded $1.7 billion. DEVELOPMENT PROXIMITY TO KEY LINKS OPPORTUNITIES /FACILITIES With 46% of the Town’s land still developable, Not only is the Town in close proximity to there is significant opportunity for development, several areas of regional economic significance, in particular around the train line, Burswood including the Perth CBD (just 2km away) and Peninsula, Burswood Station East, Bentley to the Perth Airport, it also hosts significant Curtin University and Technology Park, Albany regional transport infrastructure and commercial Highway near the Causeway and St James, Kent activities. These range from the Armadale/ St and Carlisle. Thornlie train line and the Victoria Park Bus The Town of Victoria Park is required to deliver Transfer Station, to Curtin University, Bentley an additional 19,400 dwellings by 2050, Technology Park and Optus Stadium. potentially doubling the Town’s population in the next 30-35 years. HIGHLY SKILLED AND EDUCATED WORKFORCE LIVEABILITY The Town’s resident workforce (almost 17,500 The Town of Victoria Park is one of Perth’s most people) is highly educated, with over 70% popular places, renowned for its vibrant and having some kind of qualification (certificate, culturally diverse lifestyle and a unique main diploma or bachelor degree). Both Curtin strip with high quality food and coffee. Home University and two South Metropolitan TAFE to Perth’s premier sports and entertainment campuses are located within the Town, resulting precinct by the Swan River and with convenient in a highly skilled and educated workforce. inner city transport networks, there is more than 36,000 residents and almost 4,500 businesses. The Town is one of the few places that has NBN fibre to the premises, allowing faster and more reliable internet for residents and businesses. 6 KEY TOWN STATISTICS Gross Regional Product (2018) Projected population $6.03 BILLION 2.5% of Western Australia’s GSP Employed residents Employment 2018 2036 (2018) self-sufficiency 20,327 (2017/18) 1.5% of WA’s 1.77 36,601 54,713 employed There are more jobs 1.4% of WA’s Growth of residents than resident workers population almost 50% Arts & Recreation Services Largest industries (by employment, 2017/18) (9.8%) Education & Training Construction 3,546 8,370 (23.2%) 4,341 (12.1%) Value of total building approvals Home to businesses in the last five years almost 4,500 (2018) (2014-15 to 2018-19) $1.7 BILLION Total captured footfall along Albany Hwy (2018) 2,155,654 Steadily increasing since 2016 Total tourism and hospitality sales Local jobs (2018) in Town of Victoria Park (2017/18) $1.8 BILLION 36,012 10% of Western Australia’s 2.6% of Western tourism and hospitality sales Australia’s local jobs 7 Precincts PRECINCTS BURSWOOD PENINSULA LATHLAIN BURSWOOD SOUTH VICTORIA PARK CARLISLE WELSHPOOL CURTIN UNIVERSITY & BENTLEY EAST VIC PARK ST JAMES SWAN RIVER 8 BELMONT PARK GRAHAM FARMER FWY OPTUS STADIUM N PERTH STADIUM STATION MATAGARUP BRIDGE PERTH CBD 2KM BURSWOOD STATION CROWN PERTH MINERAL RESOURCES PARK ORRONG RD PERTH AIRPORT 5KM VICTORIA PARK CENTRAL VICTORIA PARK STATION SHEPPERTON RD ALBANY HWY WELSHPOOL CARLISE STATION INDUSTRIAL AREA THE PARK CENTRE OAT ST STATION TAFE - CARLISLE WELSHPOOL STATION TAFE - BENTLEY TECHNOLOGY PARK CURTIN UNIVERSITY 9 High Value Sectors TOURISM, SPORTS, LEISURE AND ATTRACTIONS Tourism has been identified as one of the five ‘super growth’ industries for Perth with the capacity to drive new jobs and economic expansion. The Town is highly competitive in the tourism space, with a number of regionally significant offerings, including Crown Perth, Optus Stadium, the Camfield, the Albany Highway precincts, Matagarup Bridge and future residential and commercial development at Belmont Park. In its first year of operation, Optus Stadium hosted a total attendance of more than two million people, with events ranging from AFL and cricket through to concerts by some of the world’s biggest performers. Matagarup Bridge not only provides pedestrian access between Burswood and East Perth, but is also providing further unique tourism experiences such as bridge climbs and ziplining. The Burswood Peninsula, including surrounding Burswood Park, will only continue to grow in popularity, providing opportunities for events of both international and local appeal. KNOWLEDGE INDUSTRIES AND BIOPHARMACEUTICALS Identified as the driver of productivity and economic growth, knowledge-based industries are recognised as being the most dynamic in terms of output and employment growth as well as being considered the backbone of the ‘new economy’. Curtin University, South Metropolitan TAFE (Bentley and Carlisle campuses), as well as the Australian Resources and Research Centre are located in the Town. The 2013 Curtin Masterplan and 2018 Bentley-Curtin Specialised Activity Centre Structure Plan outline how Curtin University and Bentley Technology Park will develop into an “innovation city”, by co-locating residential development, student accommodation, research institutions and businesses. Driven by an ageing population, the health industry and high value medical capabilities are an important part of the new and emerging economy. Importantly a number of firms within the human biopharmaceuticals and medical product manufacturing sector are located within the Town, and Curtin University is the only Western Australian university that has a pharmacy program. RETAIL AND HOSPITALITY The boutique retail and hospitality businesses within the vibrant Albany Highway precincts, Crown Perth, Optus Stadium and the neighbouring Camfield is a core part of the Town’s economic future. The retail and hospitality sectors are crucial in supporting the Town’s unrivalled year-round calendar of events and festivals and play an integral role in supporting the tourism, sports and recreation sectors. The Albany Highway precincts are highly accessible with well-developed public transport, car parking, cycling and pedestrian options. Other emerging strips in the vibrant inner city neighbourhoods of Carlisle and Lathlain are offering opportunities for unique retailers, cafes and restaurants. 10 Burswood Peninsula OVERVIEW POPULATION (ERP, 2018): 1,296 MEDIAN AGE (2016): 38 MEDIAN HOUSEHOLD INCOME (2016): $2,261 per week TOP RESIDENT OCCUPATION (2016): Professionals MEDIAN HOUSE PRICE (2019): $820,000 CURRENT FLOORSPACE (2015): Approximately 194,700 m2 The Burswood Peninsula has the potential to become the single largest planning, investment and delivery partnership for Perth over the next KEY FEATURES decade. It has genuine potential to counterbalance the pull of the Perth Central Business District as an entertainment and visitor hub and place to • Optus Stadium live. Comprising 285 hectares of land just three kilometres from the CBD, • Belmont Park Racecourse this precinct is a real game changer. Already home to Crown Perth, Optus Stadium, the Camfield, Burswood Park, Belmont Park Racecourse and the • Crown Perth State Tennis Centre it will absorb much of the Town’s population growth. • State Tennis Centre It is expected that up to 100,000 people will frequent the precinct during • Burswood Park major stadium event days, with up to 30,000 on non-event days. • Burswood Station Billions of dollars have been invested in the recently completed 60,000 seat • Perth Stadium Station Optus Stadium, the expansion and redevelopment of Crown Perth and the Belmont Park Racecourse redevelopment by Golden Group.