Youtube Brandcast [2012-Present]
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goodsense.nyc CREATIVE & PRODUCTION SERVICES makes good sense. We love to create and execute events. We're all about big ideas, and creative collaboration. We create events that tell stories, market brands, position new products, and resonate with target audiences. GOOD SENSE & COMPANY is a creative and production agency that designs and manages live events for some We’re a full-service agency that provides whatever kind of service our of the biggest corporate and nonprofit entities in the clients need, from simple AV for a single event to a full-scale, world. multi-million dollar production. From the start, we've been tasked with large-scale, visionary projects, and we refined our craft, working on high-stakes, high-profile events: award shows, A-list concerts and GOOD SENSE & COMPANY is founded on the multi-venue festivals. complementary partnership of Jared Siegel and Joshua Cicerone. The company model is based on their own We love design that has meaning and purpose. We approach each archetypal dynamic: diplomat and agitator, dreamer and project as an exploration into the goals and aesthetics of the technician. For over a decade they have produced live company, brand, or product in need. We love new technology and events together, leading a team of talented individuals bring it in when and where it makes sense within a design. Our core that love to put on a good show. philosophy is focused on making our clients look good. We take one-off projects but where we truly thrive is in our long-term relationships. Regardless of project scope, we support all our clients with the same level of creativity, attention, and thought. CLIENTELE* GOOD SENSE & COMPANY has proudly taken zero investment and is privately held between the founders who have solely nourished the agency to its current success. We pride ourselves on a 90% return rate on client business, which serves as testament on our ability to deliver. * PARTIAL TRIBECA FILM FESTIVAL [2002-PRESENT] YOUTUBE BRANDCAST [2012-PRESENT] YOUTUBE BLACK FANFEST [2018] YOUTUBE ONSTAGE [2018] SAMSUNG presents “EVENING FOR THE REST OF US” [2017] BACARDÍ x KENZO DIGITAL: “WE ARE THE NIGHT” [2016] GOOD WORK YOUTUBE FANFEST [2016] ROBIN HOOD FOUNDATION: “NIGHT FOR NYC” [2016] UNIVERSAL MUSIC @ SXSW [2016] Highlights from a selection of recent projects we’re proud of. TRIBECA DISRUPTIVE INNOVATION AWARDS [2012-PRESENT] GOOGLE I/O AFTERHOURS [2015] FACEBOOK + U.N. “WE THE PEOPLES” PAVILION [2015-2016] FACEBOOK: POPUP INNOVATION EXHIBIT [2015] BUD LIGHT WHATEVER USA [2014] COCA COLA PAVILION @ SOCHI OLYMPICS [2014] YOUTUBE SPACE NY: LAUNCH CELEBRATION [2014] TRIBECA FILM FESTIVAL 2002-PRESENT The Good Sense Founders have had a personal stake in the Tribeca Film Festival (TFF) since its inaugural year. 16 years and 17 festivals later, we are proud to include them among our flagship clients. Good Sense handles the design and production for a majority of TFF’s gala film premieres and special events. In addition to red carpet screenings, niche panel conversations, free public events, media stunts and exclusive music events, Good Sense is responsible for the look and functionality of TFF’s Creative the Hub at Spring Studios, where coders, creators and futurist storytellers showcase an exciting lineup of tech-driven events and installations. Live music continues to play a prominent part in the TFF lineup. From the uptown Beacon Theatre to the Tribeca Performing Arts Center, we’ve produced film-oriented music events featuring Elton John, Herbie Hancock, Alicia Keys, Nas, Damon Albarn, The National, Bob Weir, Juliette Lewis, Joan Jett, Green Day and Tony Bennett. CREATIVE DIRECTION & PRODUCTION DESIGN PRODUCTION MANAGEMENT & TECHNICAL DIRECTION GRAPHIC & SCENIC DESIGN CONSTRUCTION DRAWINGS & SITE LAYOUT LIGHTING & AUDIO DESIGN SCRIPT WRITING & SHOW DIRECTION CONTENT CREATION & ASSET MANAGEMENT STAGE MANAGEMENT & SHOW CALLING Tribeca Film Festival | 2002-present Spring Studios: TFF Creative Hub Tribeca Film Festival | 2002-present YOUTUBE BRANDCAST 2012-PRESENT DIGITAL NEWFRONT presented by GOOGLE The largest and most successful of the “Digital Newfronts” currently sweeping the media market. Capitalizing on a new breed of online celebrities and the most diverse collection of original content under one umbrella, Google and YouTube aim to set a new standard for dynamic content presentations. Good Sense & Company is proud to have produced the first seven installments of Brandcast (2012-2018), and is currently in pre-production for the 2019 show. SHOW PRODUCTION DESIGN [STAGING+SCREENS] PRODUCTION MANAGEMENT & TECHNICAL DIRECTION STAGE MANAGEMENT & SHOW DIRECTION CONSTRUCTION DRAWINGS & SITE LAYOUT TALENT MANAGEMENT & HOSPITALITY YouTube Brandcast 2018 YouTube Brandcast 2017 YouTube Brandcast 2016 YouTubeYouTube Brandcast Space NY 2015 | Launch Celebration YouTube Brandcast 2014 YouTube Brandcast 2013 YouTube Brandcast 2012 YOUTUBE BLACK FANFEST 2018 | HOWARD UNIVERSITY, DC Diverse Creators from the YouTube universe came together for a festival-style concert at Howard University, showcasing some of the most influential minority talent on the platform. A red carpet spectacle gave way to an electrifying 2-hour concert. Comedy skits, soulful vocals and high-energy dancers were in abundance as the internet phenoms performed for an amped up Homecoming crowd. The Howard University Marching Band kicked off the show, which featured musical performances by Ari Lennox, Ceradi and Jhené Aiko, comedy from KevOnstage and TPindell, interactive hijinks from Dormtainment (who hosted the show) and even a spoof game show called Family Feud Noir. Surprise and spectacle--such as a “durag cannon” firing headwear into the crowd and a mega, en masse “Swag Surf” finale--made the night memorable. CREATIVE DIRECTION & PRODUCTION DESIGN PRODUCTION MANAGEMENT & TECHNICAL DIRECTION GRAPHIC & SCENIC DESIGN CONSTRUCTION DRAWINGS & SITE LAYOUT LIGHTING & AUDIO DESIGN SCRIPT WRITING & SHOW DIRECTION CONTENT CREATION & ASSET MANAGEMENT STAGE MANAGEMENT & SHOW CALLING PRINT & DIGITAL MARKETING ASSETS TALENT MANAGEMENT & HOSPITALITY YouTube Black Fanfest 2018 YOUTUBE ONSTAGE @ VIDCON 2018 JUNE 2018 | ANAHEIM CONVENTION CENTER & ARENA YouTube OnStage brought together some of the internet’s most notable names - including Marshmello, Liza Koshy, Mike Tompkins, and Collins Key - for an entertaining, postmodern variety show. Stage design done in collaboration with David Korins Design; screen content design by LA Made Creative and Obscura Digital. The 90-minute concert spectacle at VidCon was sponsored by LEGO Systems and Sony Pictures Animation’s “Hotel Transylvania 3: Summer Vacation.” Various activations brought these partnerships to life; highlights include an oversized “Play Button” made out of LEGOs, and a miniature replica of the stage made of LEGOs, complete with LEGO versions of all the performing talent. Meanwhile, YT Creator Andrew Huang hosted guests in the REBRICKULOUS Recording Studio, where artists collaborated on musical compositions performed using LEGO instruments. CREATIVE DIRECTION & PRODUCTION DESIGN PRODUCTION MANAGEMENT & TECHNICAL DIRECTION GRAPHIC & SCENIC DESIGN CONSTRUCTION DRAWINGS & SITE LAYOUT LIGHTING & AUDIO DESIGN SCRIPT WRITING & SHOW DIRECTION CONTENT CREATION & ASSET MANAGEMENT STAGE MANAGEMENT & SHOW CALLING PRINT & DIGITAL MARKETING ASSETS TALENT MANAGEMENT & HOSPITALITY YouTube OnStage 2018 SAMSUNG presents AN EVENING FOR THE REST OF US On the evening of March 29, hours after unveiling the Galaxy S8 to the world, Samsung presented "An Evening for The Rest of Us," heralding modern-day content creators who often make films with nothing but a phone and a laptop. The event was designed to embody the anarchic "Do What You Can't" philosophy of YouTube star Casey Neistat, featured in Samsung's buzzworthy 2017 Oscars commercial. Casey and other top online creators, including Franchesca Ramsey, Shantell Martin and Max Joseph, gave the packed Lincoln Center crowd a sneak peek at Samsung's newest products, while inspiring them through conversations with notable maverick director Spike Jonze and comedian Tracy Morgan. In true "Do What You Can't" fashion, Good Sense & Co. was given just two weeks to create original video content for the show, while helping to develop the ROS and taking on stage management and show directing duties onsite. The event was a milestone for the Good Sense CONTENT DPT, who painted a majestic 60' x 60' LED canvas with crisp, beautiful imagery. CONTENT CREATION SHOW DEVELOPMENT STAGE DIRECTION TALENT MANAGEMENT BACARDÍ x KENZO DIGITAL present “WE ARE THE NIGHT” BACARDÍ got more than they expected when they tapped artist Kenzo Digital to create their weirdest and wildest Halloween party yet. The centerpiece of the party, NOCTURNAL AWAKENING, was an immersive environment that utilized cutting edge technology to create an exciting visual assault on the senses. DJs Swizz Beatz and Mark Ronson provided a soundtrack for guests that included Baz Luhrmann, Emily Ratajkowski, Kehinde Wiley and Alicia Keys. Most of the 1000+ guests came to party in full costume, adding another surreal layer to the already-outrageous atmosphere. NOCTURNAL AWAKENING was part interactive art installation, part cinematic soundstage. Over 400 party guests experienced the live multi-sensory journey through mirrored rooms and infinite bat swarms, an inverted night chamber, down the abyss (a pitch black 16' tunnel slide) into a snowy winter forest, where they were magically transformed into a giant holographic bat. The labyrinthian