Youtube Brandcast [2012-Present]

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goodsense.nyc CREATIVE & PRODUCTION SERVICES makes good sense.

We love to create and execute events. We're all about big ideas, and creative collaboration. We create events that tell stories, market brands, position new products, and resonate with target audiences. GOOD SENSE & COMPANY is a creative and production agency that designs and manages live events for some We’re a full-service agency that provides whatever kind of service our of the biggest corporate and nonprofit entities in the clients need, from simple AV for a single event to a full-scale, world. multi-million dollar production. From the start, we've been tasked with large-scale, visionary projects, and we refined our craft, working on high-stakes, high-profile events: award shows, A-list concerts and GOOD SENSE & COMPANY is founded on the multi-venue festivals. complementary partnership of Jared Siegel and Joshua Cicerone. The company model is based on their own We love design that has meaning and purpose. We approach each archetypal dynamic: diplomat and agitator, dreamer and project as an exploration into the goals and aesthetics of the technician. For over a decade they have produced live company, brand, or product in need. We love new technology and events together, leading a team of talented individuals bring it in when and where it makes sense within a design. Our core that love to put on a good show. philosophy is focused on making our clients look good. We take one-off projects but where we truly thrive is in our long-term relationships. Regardless of project scope, we support all our clients with the same level of creativity, attention, and thought. CLIENTELE*

GOOD SENSE & COMPANY has proudly taken zero investment and is privately held between the founders who have solely nourished the agency to its current success. We pride ourselves on a 90% return rate on client business, which serves as testament on our ability to deliver.

* PARTIAL TRIBECA FILM FESTIVAL [2002-PRESENT]

YOUTUBE BRANDCAST [2012-PRESENT]

YOUTUBE BLACK FANFEST [2018]

YOUTUBE ONSTAGE [2018]

SAMSUNG presents “EVENING FOR THE REST OF US” [2017]

BACARDÍ x KENZO DIGITAL: “WE ARE THE NIGHT” [2016] GOOD WORK YOUTUBE FANFEST [2016] ROBIN HOOD FOUNDATION: “NIGHT FOR NYC” [2016]

UNIVERSAL MUSIC @ SXSW [2016] Highlights from a selection of recent projects we’re proud of. TRIBECA DISRUPTIVE INNOVATION AWARDS [2012-PRESENT]

GOOGLE I/O AFTERHOURS [2015]

FACEBOOK + U.N. “WE THE PEOPLES” PAVILION [2015-2016]

FACEBOOK: POPUP INNOVATION EXHIBIT [2015]

BUD LIGHT WHATEVER USA [2014]

COCA COLA PAVILION @ SOCHI OLYMPICS [2014]

YOUTUBE SPACE NY: LAUNCH CELEBRATION [2014] TRIBECA FILM FESTIVAL 2002-PRESENT

The Good Sense Founders have had a personal stake in the Tribeca Film Festival (TFF) since its inaugural year. 16 years and 17 festivals later, we are proud to include them among our flagship clients.

Good Sense handles the design and production for a majority of TFF’s gala film premieres and special events. In addition to red carpet screenings, niche panel conversations, free public events, media stunts and exclusive music events, Good Sense is responsible for the look and functionality of TFF’s Creative the Hub at Spring Studios, where coders, creators and futurist storytellers showcase an exciting lineup of tech-driven events and installations.

Live music continues to play a prominent part in the TFF lineup. From the uptown Beacon Theatre to the Tribeca Performing Arts Center, we’ve produced film-oriented music events featuring Elton John, Herbie Hancock, Alicia Keys, Nas, Damon Albarn, The National, Bob Weir, Juliette Lewis, Joan Jett, Green Day and Tony Bennett.

Tribeca Film Festival | 2002-present Spring Studios: TFF Creative Hub

Tribeca Film Festival | 2002-present

YOUTUBE BRANDCAST 2012-PRESENT

DIGITAL NEWFRONT presented by GOOGLE

The largest and most successful of the “Digital Newfronts” currently sweeping the media market. Capitalizing on a new breed of online celebrities and the most diverse collection of original content under one umbrella, Google and YouTube aim to set a new standard for dynamic content presentations.

Good Sense & Company is proud to have produced the first seven installments of Brandcast (2012-2018), and is currently in pre-production for the 2019 show.

SHOW PRODUCTION DESIGN [STAGING+SCREENS] PRODUCTION MANAGEMENT & TECHNICAL DIRECTION STAGE MANAGEMENT & SHOW DIRECTION CONSTRUCTION DRAWINGS & SITE LAYOUT TALENT MANAGEMENT & HOSPITALITY YouTube Brandcast 2018 YouTube Brandcast 2017 YouTube Brandcast 2016 YouTubeYouTube Brandcast Space NY 2015 | Launch Celebration YouTube Brandcast 2014 YouTube Brandcast 2013 YouTube Brandcast 2012 YOUTUBE BLACK FANFEST 2018 | HOWARD UNIVERSITY, DC

Diverse Creators from the YouTube universe came together for a festival-style concert at Howard University, showcasing some of the most influential minority talent on the platform. A red carpet spectacle gave way to an electrifying 2-hour concert. Comedy skits, soulful vocals and high-energy dancers were in abundance as the internet phenoms performed for an amped up Homecoming crowd.

The Howard University Marching Band kicked off the show, which featured musical performances by Ari Lennox, Ceradi and Jhené Aiko, comedy from KevOnstage and TPindell, interactive hijinks from Dormtainment (who hosted the show) and even a spoof game show called Family Feud Noir. Surprise and spectacle--such as a “durag cannon” firing headwear into the crowd and a mega, en masse “Swag Surf” finale--made the night memorable.

CREATIVE DIRECTION & PRODUCTION DESIGN PRODUCTION MANAGEMENT & TECHNICAL DIRECTION GRAPHIC & SCENIC DESIGN CONSTRUCTION DRAWINGS & SITE LAYOUT LIGHTING & AUDIO DESIGN SCRIPT WRITING & SHOW DIRECTION CONTENT CREATION & ASSET MANAGEMENT STAGE MANAGEMENT & SHOW CALLING PRINT & DIGITAL MARKETING ASSETS TALENT MANAGEMENT & HOSPITALITY YouTube Black Fanfest 2018 YOUTUBE ONSTAGE @ VIDCON 2018 JUNE 2018 | ANAHEIM CONVENTION CENTER & ARENA

YouTube OnStage brought together some of the internet’s most notable names - including Marshmello, Liza Koshy, Mike Tompkins, and Collins Key - for an entertaining, postmodern variety show. Stage design done in collaboration with David Korins Design; screen content design by LA Made Creative and Obscura Digital.

The 90-minute concert spectacle at VidCon was sponsored by LEGO Systems and Sony Pictures Animation’s “Hotel Transylvania 3: Summer Vacation.” Various activations brought these partnerships to life; highlights include an oversized “Play Button” made out of LEGOs, and a miniature replica of the stage made of LEGOs, complete with LEGO versions of all the performing talent. Meanwhile, YT Creator Andrew Huang hosted guests in the REBRICKULOUS Recording Studio, where artists collaborated on musical compositions performed using LEGO instruments.

CREATIVE DIRECTION & PRODUCTION DESIGN PRODUCTION MANAGEMENT & TECHNICAL DIRECTION GRAPHIC & SCENIC DESIGN CONSTRUCTION DRAWINGS & SITE LAYOUT LIGHTING & AUDIO DESIGN SCRIPT WRITING & SHOW DIRECTION CONTENT CREATION & ASSET MANAGEMENT STAGE MANAGEMENT & SHOW CALLING PRINT & DIGITAL MARKETING ASSETS TALENT MANAGEMENT & HOSPITALITY YouTube OnStage 2018 SAMSUNG presents AN EVENING FOR THE REST OF US

On the evening of March 29, hours after unveiling the Galaxy S8 to the world, Samsung presented "An Evening for The Rest of Us," heralding modern-day content creators who often make films with nothing but a phone and a laptop. The event was designed to embody the anarchic "Do What You Can't" philosophy of YouTube star Casey Neistat, featured in Samsung's buzzworthy 2017 Oscars commercial. Casey and other top online creators, including Franchesca Ramsey, Shantell Martin and Max Joseph, gave the packed Lincoln Center crowd a sneak peek at Samsung's newest products, while inspiring them through conversations with notable maverick director Spike Jonze and comedian Tracy Morgan.

In true "Do What You Can't" fashion, Good Sense & Co. was given just two weeks to create original video content for the show, while helping to develop the ROS and taking on stage management and show directing duties onsite. The event was a milestone for the Good Sense CONTENT DPT, who painted a majestic 60' x 60' LED canvas with crisp, beautiful imagery.

CONTENT CREATION SHOW DEVELOPMENT STAGE DIRECTION TALENT MANAGEMENT

BACARDÍ x KENZO DIGITAL present “WE ARE THE NIGHT”

BACARDÍ got more than they expected when they tapped artist Kenzo Digital to create their weirdest and wildest Halloween party yet. The centerpiece of the party, NOCTURNAL AWAKENING, was an immersive environment that utilized cutting edge technology to create an exciting visual assault on the senses. DJs Swizz Beatz and Mark Ronson provided a soundtrack for guests that included Baz Luhrmann, Emily Ratajkowski, Kehinde Wiley and Alicia Keys. Most of the 1000+ guests came to party in full costume, adding another surreal layer to the already-outrageous atmosphere.

NOCTURNAL AWAKENING was part interactive art installation, part cinematic soundstage. Over 400 party guests experienced the live multi-sensory journey through mirrored rooms and infinite bat swarms, an inverted night chamber, down the abyss (a pitch black 16' tunnel slide) into a snowy winter forest, where they were magically transformed into a giant holographic bat. The labyrinthian structure also served as the set piece for a short film also called NOCTURNAL AWAKENING, directed by Kenzo Digital for BACARDÍ.

YOUTUBE FANFEST AUGUST 13, 2016 | TORONTO

FanFest Toronto 2016 collected superstar Creators from the YouTube universe for a festival-style concert at the 16,000-seat Molson Canadian Amphitheatre, hosted by Lauren Toyota. A red carpet spectacle gave way to an electrifying 3-hour concert. Mashups, covers and collaborations were in abundance as 16 internet phenoms performed for a diehard teen and tween crowd.

Superwoman aka Lilly Singh headlined a set that featured Megan Nicole, ASAP Science, Humble the Poet, MAX, Marquese & Poppin John, Daniela Andrade, KRNFX, Sam Tsui, Kurt Hugo Schneider, LaurDIY, Ruth B, Mike Tompkins, Tiffany Alvord and Bethany Mota, who was surprised onstage with a Diamond Play Button to celebrate her passing the 10M subscriber mark.

ROBIN HOOD presents NIGHT FOR NYC MAY 9, 2016 | TERMINAL 5

ANDERSON .PAAK and the FREE NATIONALS | MARK RONSON (DJ set) | JOEY BADA$$

A "surprise concert" at Terminal 5 was the highlight of the ROBIN HOOD FOUNDATION'S citywide celebration: NIGHT FOR NYC. Anderson Paak and the Free Nationals performed a ground-shaking headline set, bookended by last-minute opener Joey Bada$$ and a last-call DJ set by Mark Ronson.

In addition to the show at T5, it was Robin Hood Night at Yankee Stadium for a home game against the Royals, where thousands of green caps and a home plate celebration marked the night's festivities. Meanwhile, Citizen Cope and the Tangiers Blues Band performed downtown at Irving Plaza and a swinging after-party was underway at Vandal. Venues were unified with a bold, overarching scenic design and a multi-camera "portal" concept that allowed guests to observe and interact with guests at parallel NIGHT FOR NYC events.

UNIVERSAL MUSIC @ SXSW MARCH 15-18 2016 | AUSTIN, TEXAS

For SXSW 2016, Universal Music Group took over the JW Marriott hotel for MUSIC IS UNIVERSAL, transforming the Grand Ballroom into an atmospheric concert venue for a multi-day run of music showcases.

Headline acts RYAN ADAMS & THE SHINING and the AVETT BROTHERS were followed by two days of rapid-fire new artist showcases featuring standout performances by DNCE, BANNERS, NIYKEE HEATON, BJ THE CHICAGO KID and VINCE STAPLES.

CREATIVE DIRECTION & PRODUCTION DESIGN LIGHTING & AUDIO DESIGN PRODUCTION MANAGEMENT & TECHNICAL DIRECTION STAGE MANAGEMENT & SHOW CALLING

TRIBECA DISRUPTIVE INNOVATION AWARDS 2012-PRESENT

The Tribeca Disruptive Innovation Awards (TDIA) celebrate disruptive innovation across the full spectrum of traditional and non-traditional domains ranging from technology, biomed, politics, education, healthcare, spirituality, religion, economics, sports, fashion and philanthropy. The awards focus on breakthroughs occurring at the intersection of technology and culture where frequent clashes and resistance to change impede social progress and solutions for some of the world’s most vexing problems. TDIA serves as a living laboratory for advances in disruptive innovation theory and brings together the world’s most fascinating disruptors whose stories will inspire anyone with an interest in the process of innovation.

With thematic banners that include “Radical Conservation” and “Big Data”, TDIA honorees include filmmaker Nate Parker, activist Edward Snowden, choreographer Twyla Tharp, internet sensation Justin Bieber, musician Keith Richards, Vice founder Shane Smith, paleontologist Dr. Richard Leakey and Sesame Workshops.

CREATIVE DIRECTION & PRODUCTION DESIGN PRODUCTION MANAGEMENT & TECHNICAL DIRECTION GRAPHIC & SCENIC DESIGN CONSTRUCTION DRAWINGS & SITE LAYOUT LIGHTING & AUDIO DESIGN SCRIPT WRITING & SHOW DIRECTION CONTENT CREATION & ASSET MANAGEMENT STAGE MANAGEMENT & SHOW CALLING TribecaTFI Interactive Disruptive @ Innovation Tribeca Film Awards Festival | 2012 - present GOOGLE I/O AFTERHOURS MAY 2015 | SAN FRANCISCO, CA

Thousands of developers, executives and tech nerds descended on San Francisco for Google's massive I/O conference. The I/O AfterHours party combined the best parts of music and food festivals with tons of quirky interactive games and surprise moments.

While bands The Family Crest, Con Brio and Best Coast performed live sets onstage, guests got a chance to participate in group outdoor karaoke, collaborative art projects (a dart wall made of 1000 paint balloons), "accidental zen" pods, a meta photo safari, silent disco and an unforgettable Jedi Knight flash mob that got everybody in on the action.

From catering to performances to overall guest experience, Google I/O AfterHours was an unprecedented success on a grand scale. z CREATIVE DIRECTION & PRODUCTION DESIGN PRODUCTION MANAGEMENT & TECHNICAL DIRECTION GRAPHIC & SCENIC DESIGN CONSTRUCTION DRAWINGS & SITE LAYOUT LIGHTING & AUDIO DESIGN STAGE MANAGEMENT & SHOW CALLING

FACEBOOK + U.N. “WE THE PEOPLES” PAVILION SEPT 2015 | THE U.N. GENERAL ASSEMBLY

Today only a third of of the world’s population is connected to the Internet. In conjunction with the UN, Facebook is working to increase the rate of connectivity around the world. This Pavilion publicly highlighted how connectivity and technology can give more people opportunity and a voice.

Oculus VR demos and other interactive demonstrations highlighted some of the innovative ways people in remote areas will be able to connect in the future, including high altitude aircraft, satellites and lasers. Guests could handle pieces of Facebook’s connectivity drone and interact with a laser built to transmit high speed data.

The Pavilion hosted panel discussions, a international media center and severa. World leaders (and Bono) were given a chance to tour the Pavilion during the 2015 UN General Assembly.

CREATIVE DIRECTION & PRODUCTION DESIGN GRAPHIC & SCENIC DESIGN LIGHTING & AUDIO DESIGN PRODUCTION MANAGEMENT & TECHNICAL DIRECTION CONSTRUCTION DRAWINGS & SITE LAYOUT

FACEBOOK: POPUP INNOVATION EXHIBIT 2015-2016 | DAVOS / DUBLIN / LONDON / MENLO PARK

An international, touring interactive exhibition modeled on the U.N. Pavilion, this Innovation Pop-up gave guests a sneak peek into Facebook’s big bets on connectivity, intelligence, and perception for the future... capped off with a fully immersive Oculus virtual reality experience.

Multimedia displays, Oculus VR films and interactive demonstrations highlighted some of the innovative ways people in remote areas will be able to connect in the future including high altitude aircraft, satellites and lasers. Guests could handle pieces of Facebook’s connectivity drone and interact with a laser built to transmit high speed data.

CREATIVE DIRECTION & PRODUCTION DESIGN GRAPHIC & SCENIC DESIGN LIGHTING & AUDIO DESIGN PRODUCTION MANAGEMENT & TECHNICAL DIRECTION CONSTRUCTION DRAWINGS & SITE LAYOUT

BUD LIGHT WHATEVER USA SEPT 5-7 2014

ARE YOU UP FOR WHATEVER?

Bud Light took over the tiny ski town of Crested Butte for one weekend in 2014, turning it into "Whatever, USA" as part of a major advertising stunt that included closing its main street and painting the pavement, bike racks and light posts blue. 1000 millennials descended on the town for dozens of outrageous “stumble upon” moments that included soap box derbies, disco parties, human bowling, beach volleyball on main street, a Vanilla Ice concert, and so much more.

Good Sense & Company is proud to have developed the entire brand identity, production design, scenic and graphic elements and site plans for this massive undertaking.

IDEATION & PRODUCTION DESIGN GRAPHIC & SCENIC DESIGN CONSTRUCTION DRAWINGS & SITE LAYOUT

Produced in partnership with MOSAIC Whatever USA COCA COLA “BE ACTIVE” PAVILION WINTER OLYMPIC GAMES 2014 | SOCHI, RUSSIA

A multi-million dollar travelling experience, unveiled at the Sochi 2014 Games within the Olympic Park. Slated to tour over the next five years, this installation was built to promote Active Healthy Living to consumers throughout Russia. Changeable exhibits will allow it to be transformed for its final destination at FIFA 2018.

Good Sense Design Director Chris Jones handled full interior and exterior site design, including fabrication management and on-site supervision during install. The rest of the Good Sense & Company design team was brought on to provide graphic design support, building art files for a massive amount of print graphics.

IDEATION & PRODUCTION DESIGN GRAPHIC & SCENIC DESIGN CONSTRUCTION DRAWINGS & SITE LAYOUT

Produced in partnership with COCA COLA / IGNITION Coca Cola “Be Active” Pavillion - Sochi 2014 YOUTUBE SPACE NEW YORK LAUNCH CELEBRATION NOV 6 2014 LEARN CONNECT CREATE

The ribbon-cutting event for the NYC HQ of YouTube's unique "creator studios" production facilities and Google BrandLab. Good Sense brought the YouTube Space NY to life with an event that was part launch party and part multi-segment LIVE broadcast that brought guests in on the action no matter where they were in the space.

Studios in the Space hosted live music showcases, slow-motion camera tricks, interactive cooking demos with some of YouTube’s most viewed Creators, allowing guests to participate in the creation of viral content.

CREATIVE DIRECTION & PRODUCTION DESIGN PRODUCTION MANAGEMENT & TECHNICAL DIRECTION GRAPHIC & SCENIC DESIGN LIGHTING & AUDIO DESIGN CONTENT CREATION & ASSET MANAGEMENT SCRIPT WRITING & SHOW DIRECTION STAGE MANAGEMENT & SHOW CALLING YouTube Space NY | Launch Celebration YouTube Space NY | Launch Celebration goodsense.nyc