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InternatIonalIonal Vol. 26 No. 6 December 2012 US $ 10 · 10 ISSN 0932-2744 B 31377 Cover: Biscuits at their Best Clean Label Starch Gentle Egg Feeding School Milk Packaging International Publications Please Company affix stamp here Name Function/Department Street/P.O.Box BY AIR MAIL PAR AVION Zip Code/City food Marketing & Technology Country Reader Service Phone Dr. Harnisch Verlags GmbH Blumenstr. 15 Fax 90402 Nürnberg Germany E-mail Perforationslinie > Please Company affix stamp here Name Function/Department Street/P.O.Box BY AIR MAIL PAR AVION Zip Code/City food Marketing & Technology Country Reader Service Phone Dr. Harnisch Verlags GmbH Blumenstr. 15 Fax 90402 Nürnberg Germany E-mail Perforationslinie > Please Company affix stamp here Name Function/Department Street/P.O.Box BY AIR MAIL PAR AVION Zip Code/City food Marketing & Technology Country Reader Service Phone Dr. Harnisch Verlags GmbH Blumenstr. 15 Fax 90402 Nürnberg Germany E-mail INTERNATIONAL Vol. 26 No. 6 December 2012 US $ 10 · 10 ISSN 0932-2744 B 31377 Cover: Biscuits at their Best Clean Label Starch Gentle Egg Feeding +49 (0)911 2018-100 School Milk Packaging or mail us to: [email protected] our service: If you like to have more information on articles and/or advertise- International Publications ments please fax this form and quote the Key Numbers. Issue 6/12 All questions must be answered to process your inquiry! 1. Business Classification: type Product Function Manufacturer Milling Dairy Products Administration/Management Supplier Bakery Fruit + Vegetable Prod. Product Development Distributor Confectionery Beverages, alcoholic Production Import/Export Meat & Fish Beverages, non-alcoholic Packaging Flavors & Spices other (please specify) Research & Development 2. Business Interests We plan purchase Probable future purchase We need general information 3. How do you rate this publication? excellent good fair poor 4. I wish to receive future issues of FM & T Yes No 5. number of employees at this location 6. How many people in your company read your copy of FM & T? Vibrant colour with Key numbers: 7. Please enter my subscription to FM & T for one year excellent stability The subscription shall start immediately beginning of Domestic Mail ( 80,– incl. p+h+VAT) Surface Mail ( 98,– / US $ 127,– incl. p+h) Air Mail ( 114,– / US $ 148,– incl. p+h) EXBERRY® Colouring Foods deliver outstanding natural colour for food and drink products. When vibrancy, stability, a clean-label and variety Check enclosed matter, you can rely on EXBERRY® to provide the perfect solution. For Bill me application support or further advice, contact the experts in Colouring Charge my credit card: Euro-Card Visa Amex Foods, our specialists will be delighted to assist you. valid until: Colouring food with food 8. I would like to advertise – please call me: Company: Country: Name: Phone: Position: Fax: Address: E-mail: Contact us for further information or to book a workshop +44 (0)845 4566460 (UK) | +49 241 8885-0 (Germany) Date: Signature: Perfect Solutions from Natural Sources® [email protected] | www.gnt-group.com The subscription is prolonged automatically for one year unless it is cancelled 6 weeks before expiry. Editorial Titel XXXX Photo: BK Ian Healey Editor-in-Chief If you like it – subscribe! Sincerely, food Marketing & Technology • December 2012 1 Contents food Marketing & Technology · December 2012 1 Editorial 56 Impressum Be part of the fastest- Ingredients 04 The Chunky, Crunchy Auricularia growing market for (Jelly and Rat Ear) Mushrooms 08 Off the Shelf Chocolate Nutraceuticals | Functional Drinks 10 Blueberries: Dessert with Benefits! Functional Foods | Dietary Supplements 14 Better Bacon on the Table! Pharmaceutical Ingredients | Nutricosmetics 18 New Ingredients and Solutions for Sodium Reduction Processing 26 Mixing and Dispersion Innovation 28 Coating Solution for Crispies 30 Syrup System Coating with Flavors and Sugar Enhances Consumer Appeal 26 - 27 March 2013 32 Solving a Sticky Problem 34 Automation Solution for Fragile Transamerica Expo Center | São Paulo, Brazil Confectionery 72% of stands already sold. Packaging Book your stand today. Contact Alice Domenis 38 Carton Packs are Top Performers for UHT Milk Packaging Tel: +44 (0)20 3377 3122 41 Design Possibilities Email: [email protected] 42 Introducing the New Wet Spinach Sorting System 43 SAVE FOOD Exhibition goes on World Tour vitafoodssouthamerica.com/ad1fmt Departments Portfolio includes Join us on 20 Passion for Food Technology 25 Firms 51 Calendar of Events 53 Successful 10th Djazagro Show Key No. 70000 food Marketing & Technology · October 2011 food Marketing & Technology • December 2012 INTERNATIONAL Cover: Zeppelin Reimfelt Vol. 26 No. 6 December 2012 US $ 10 · 10 ISSN 0932-2744 B 31377 XXXX Our Cover Story starts on page 00 Key No. 79961 Cover: Biscuits at their Best Clean Label Starch Gentle Egg Feeding School Milk Packaging International Publications Ingredients: XXX The message to eat real food and healthy ingredi- ents has put blueberries in the spotlight. People associate blueberries with natural goodness, good times, happy days, health and wellness as well as the positive associations of comfort foods. See page 10 for guilt free indulgence. STA-LITE® Polydextrose Helps you keep consumers Processing: XXX A new solution for processing so-called “crispies” in healthier and your business a Ploughshare® Mixer demonstrates that complex coating tasks can be implemented by comparatively in shape ... cost-effective solutions with precise control of the process parameters. The full story is on page 28. Looking for an easy and cost-effective way to create fibre-rich foods and beverages that can help manage weight and maintain digestive health? Tate & Lyle’s STA-LITE® Polydextrose contains just 1 kcal per gram and delivers versatile bulking properties to keep great taste and texture when full calorie carbohydrates are removed. STA-LITE® Polydextrose also adds prebiotic fibre Packaging: XXX functionality to no-added sugar and reduced-calorie Most frozen and canned spinach processors have not products, so you can position them for digestive health automated sorting because the application is so dif- benefits. ficult and the quality improvements didn’t justify the high yield loss. That’s changed. A new system can in- As a clean-tasting, multi-functional ingredient it is crease yields by up to 7% while maximizing product available in convenient dry and liquid forms and is easy quality. Full details on page 42. to use in all formulations, with high solubility, clarity and process stability. Please find more information at www.tateandlyle.com/keepinshape or email: [email protected] food Marketing & Technology • December 2012 food Marketing & Technology · October 2011 © 2012 Tate & Lyle Key No. 78473 Ingredients European Expectations of Clean Label The study found that 72 per cent of Benefits of natural foods consumers accept higher prices for naturally produced foodstuffs without 74 per cent of respondents are convinced additives. This is especially true for chil- that natural or naturally produced food- dren’s products: 17 per cent would pay stuffs are healthier. 60 per cent associate a surcharge of about one third for baby them with higher quality – an important food. Overall, every third consumer aspect when it comes to the buying deci- would be willing to pay 10 per cent sion, since for 96 per cent of consumers, more for widely consumed products, good quality is the most important such as baked goods, pasta sauces and characteristic of a foodstuff. convenience meals. “This study draws a clear picture of the Perceptions of naturalness changing dietary habits and nutrition- consciousness of consumers across Eu- One of Kampffmeyer Food Innovation’s rope”, says Michael Gusko, Managing aims with this study was to gain an Director of Kampffmeyer Food Innova- insight into what consumers associ- tion GmbH. “It’s a very positive sign ate with naturalness in terms of both for food manufacturers that consumers ingredients and manufacturing pro- appreciate quality and are thus willing cesses. Apparently, consumers classify to pay more for high grade natural ingredients as natural if they know them foods. And because the study allows us from their own kitchens. Thus, products to detect regional-specific attitudes, we perceived to be natural include wheat can advise our customers on marketing New study reveals European flour, yeast, cream and sugar. in different regions even more specifi- consumer attitudes to natural cally now”. foodstuffs Findings are quite similar when it comes to processing methods, with Kampffmeyer Food Innovation GmbH How important are natural foodstuffs cooking, baking and milling top of the sponsored the Clean Labelling module for European consumers, and which list of naturally assessed manufacturing within the HiE conference programme expectations are associated with processes. In general, it is apparent that in Frankfurt last month. As part of this naturalness? These and further ques- consumers’ familiarity with the pro- module, the company provided copies tions are answered by Kampffmeyer cesses and end products from their own of the “How to make Clean Label” re- Food Innovation’s recent consumer households plays an important role in port. The publication contains all of the study, conducted by market research terms of naturalness. This is reflected in study results, as well as further infor- company e-Research24.de within eight perceptions