BOX ı 2019 108 No. Cooperation EDITORIAL

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Thank you for your cooperation. Wouldn’t we all like to experience more «win- win situations»? Collaborations and alliances Best regards, that stimulate and accelerate joint ventures with The Model Box editorial team optimum results?

And wherever possible on both a large and small scale, in both a private and professional sphere. Andreas Rufer Head of Papertrading Between individuals and entire businesses. It all Model Group sounds so simple. But let’s be honest, is it really that easy?

Why don’t win-win situations come more natu- Win-win situations come about only when ever- rally to us? I think that although the benefits of yone agrees on the advantages and economic 3 Editorial cooperation are usually identified from the out- benefit of cooperating, and works to remove any 4 CEO Report set, too little thought is given to obstacles or potential obstacles or pitfalls. This is how to cre- 5 Annual Report Switzerland pitfalls. ate synergies, boost efficiency and achieve the 6 Annual Report Czech Republic desired results. 7 Annual Report Germany The foundation for successful joint working is 8 Annual Report Poland where two or more people or parties strive To generate more win-win situations, we then 9 Certification Berka/Werra towards the same, well-defined goal. The crucial need to learn to sometimes hold back a little. 10 The perfect flute – Model Excellence thing here is that everyone involved is pulling This holds true both for the private sphere and 12 Organisation 2019 together in the same direction! Sometimes one for joint company ventures. 14 Our locations person pulls harder, another time it’s someone 18 Investments 2018 else’s turn. Other important keystones of suc- On that note, let’s pull together many more suc- 20 Model Tec – innovative cooperation cess are mutual trust and courage, as well as cessful collaborations to achieve more win-win 22 Added value through outsourcing open and straightforward communication. Pati- situations! 24 Model Logistik GmbH ence and clearly defined rules and behaviour 26 Cosmetics Packaging – MUGLER Men’s also come in useful. Self-interest, however, has Fragrance no place here at all! Recognising this, accepting 28 Model Young Package 2019 it and then actually putting it into practice – these 30 Interview – Prof. Samuel Schabel are the prerequisites for active alliances. Andreas Rufer 35 Imprint

3 CEO REPORT ANNUAL REPORT

VALUE CREATION The foundation for future generations

encounter something that is free we end up pay- The previous year was in itself a good in Switzerland move us forward a significant step. The impres- ing for it later and at such a huge cost that we point for price setting: the success of our packa- sion made by our packaging plants in Weinfel- should have done without it in the first place. It’s ging solutions, including in the growing e-com- High employment, accompanied by growing den, Moudon and Au was inconclusive. Despite not just the price that can be off, as we have seen merce sector, made as a raw material so anxiety about the approaching end to the econo- great efforts on the part of the staff, these plants for years with the price of money. Price and value scarce that prices shot up and, ironically, sales mic boom, shaped the first two quarters of 2018. reported difficulty in implementing the neces- can also be poles apart. Take the price per square successes curtailed the economic success of This was behind the first major stock market sary price adjustments to the full extent. The in- metre of forest, which at about CHF 5/m2 in no packaging producers significantly. Since paper correction that took place in February despite troduction of SAP in our corrugated board plant way reflects the value of the trees. With their production cannot be increased in the short term the good operating results of many Swiss busi- in Moudon complicated matters further, as it led, oxygen production, they generate a much grea- – every hour of every day of the entire year is nesses. The strengthening of the euro from mid- inter alia, to higher costs for external warehousing ter added value across their lifespan. The part our already completely wrapped up – price remains year onwards made for a very good year overall and logistics. Although Model Corrugated Board industry plays in the smooth running of the eco- the only variable and reacts disproportionately. for Model AG. is the market leader in Switzerland with its two nomic cycle and to productivity gains in packing, Customers do not want to accept this and res- plants, we observe time and again (particularly dispatch, storage, retrieval, protection, communi- pond with frustration, leaving everyone disgrunt- The main factors in this success in Switzerland compared with Model affiliates located abroad) cation, distribution, collection of waste material led except the paper producers. Anyone who were our two paper factories Aarepapier and that with the above-average proportion of em- and is also greater than the true price begrudges them this should take a look at the Thurpapier, These continued the successful pro- ployees with other native languages, bilingua- paid. Anyone with high time preference will be capital market, where they are relentlessly pu- gress they started back in 2017 and were sup- lism is a challenge. By the same token, it is clear bothered by this, while those with lower time nished – too capital-intensive, dividends too ported in this by demand-related paper prices that Model AG would not exist at all without its preference take comfort from prices shifting insecure, too volatile, too unpredictable. Hence, and the favourable exchange rate development. valuable foreign workers. We are also pleased towards value in the long term. Just do not die the sector remains the preserve of a surprising We were able to increase the volume of that there was no drop in the number of replace- along the way or else the benefit is lost for ever- number of medium-sized businesses. We conti- paper produced from 388,600 t to 399,600 t. ments in key positions, something that is not a yone. Even if John Maynard Keynes was right nue to accept this challenge, to connect the links However, we experienced a setback with our given in times of low unemployment. The num- when he said that we are all dead in the long run, in the value chain in the most helpful way and two major innovation projects, which hindered ber of employees in Switzerland remained level Daniel Model I feel I must counter that businesses can outlive to secure the cycle despite an imminent CHF rather than helped progress last year and still in the reporting year; i.e. new arrivals and depar- Elisabeth Model CEO and Chairman COO Switzerland people. Which is why they should be encouraged currency risk. represent a challenge. Specifically in terms of tures more or less balanced each other out. Model Group to prevent death through diligence (Latin: indus- cycles and sustainability, these projects should tria), rigour and reinvestment to become a foun- Daniel Model Of the CHF 54.3 million invested in total in the Corrugated board continues to grow in the dation for future generations as well. Model Group during 2018, CHF 13.5 million was packaging market compared with other materi- channelled into projects in Switzerland. In 2019, als. As an organic fibre material, paper occurred we will continue to work uninterrupted on further naturally even before industrial manufacturing, improving our market performance. and so the cycle was ingrained before people Sales by market in % began to put it into actual practice. Few other With many thanks for your confidence and objects are handled as often as packaging, and 14,1 Benelux 4,9 loyalty, 15,1 cardboard or corrugated board are pleasant to Model Group in figures 2018 2017 2016 Poland Czech the touch. Yet however convincing these bene- 8,6 France 4,0 Elisabeth Model Consolidated sales in million CHF 990,6 915,1 874,2 Republic fits are now, development processes rarely in- Others crease uninterrupted given that the human pro- Investment in million CHF 54,3 86 88,1 Slovakia 2,0 cess of realisation is a long and winding path. Corrugated board production in million m2 1’349 1’361 1’297 17,7 Another material appears at a lower price and Switzerland Croatia 1,9 2 straight away it’s no longer a case of continuous Litho-laminated corr. board packaging in million m 48,8 42,5 45,2 growth, but instead of holding out, persevering, Cardboard packaging in tonnes 21’400 22’500 24’000 Austria 0,8 surviving until – at very best – the deceptively board production in tonnes 399’600 388’600 383’600 30,8 cheap price yields to a more realistic overall cost Ukraine 0,1 Germany analysis. There is no free lunch, so when we Average headcount 4’320 4’285 4’217

4 5 ANNUAL REPORT

Czech Republic 2.5 %, an all-time low in the regions in which we Germany ductive continuous systems in Europe. In the operate. On the one hand, we are thriving in area of further processing, a new Bahmüller fol- Last year I wrote here about 2017 as an anniver- terms of good workforce stability and relatively With paper prices soaring, 2018 was defined at der-gluer has been added to our machinery. We sary year and at the same time a year full of low fluctuation in the individual plants compared the sales end by essential product price adjust- are also delighted to announce that Berka/Werra trials. And 2018 was a continuation of this – a with the environment. On the other hand, howe- ments. The end result was a heavily revised is now BRC-certified. continuation in the sense of new occasions and ver, even a slight increase in fluctuation and the customer portfolio with improved customer new challenges. often low adaptability of new employees hamper calibre. Alongside this, we have been working A new information and communications strategy our efforts to increase productivity and occasio- solidly at the production end in both plants on was initiated in the final quarter of 2018 in both Who else could ask for a better situation, with nally lead to a drop in quality. quality and reliability. In this respect, we have plants. This should bring us closer to our emplo- ’ customers demanding the production of more Roman Jamnicky achieved a significant step forwards. Jürgen Lemke yees and strengthen efforts to establish direct COO Czech Republic COO Model GmbH packaging, than a packaging manufacturer such The positive aspect of all this was and is that we communication and exchange. as ourselves. True, many of our clients experien- have not forfeited any major customers and that The German market in corrugated board repor- ced an upswing and wanted to exploit this to the our customers stay with us. We have also increa- ted growth of just 0.6 % in 2018. The second Christmas celebrations at each location added full. In terms of number of orders, the situation sed the amount of packaging sold and our re- half of the year in particular almost completely the perfect finishing touch to 2018. for us was near-on perfect. But, there’s always a venue. This testifies to good partnership and to collapsed, with strong trade in e-commerce ‘but’. That sort of «but» was, is and will remain lity are interconnected vessels, which presents the fact that our customers trust us and appreci- alone saving the German corrugated board mar- entire intralogistics system more efficient in the We have also put all our management personnel in years to come the considerable seasonal im- us with the formidable challenge of striking the ate the quality of our products and services. ket from negative growth towards the end of the long term and significantly more productive. In on to a management programme, and will be balance in demand. The first half of the year was right balance between production volumes and year. We held up well in this market environment 2018, we were also able to move into our new investing much time and energy in training and more challenging for corrugated board, while for time on the one hand, and the overall mix of Towards the end of 2018, things cooled off and have started into 2019 full of confidence and office building. This was celebrated across the development over the next three years. laminated packaging it was the second half of orders and customers on the other. slightly, not just in terms of weather but also in momentum, because we can see that there is site as it brought an end to container life for the the year. And not just that: orders often fluctuate the number of orders. And then a relatively new now greater awareness of the Model brand in sales team. This year we will be engaged in drawing up a heavily from one month to the next on account We have been undertaking various activities phenomenon: a good many politicians and ana- Germany. master plan for each location, in order to then of marketing activity. The result of these fluctua- to expand our capacity. One area is lysts, as well as a host of commentators, began All major projects were also successfully com- approach the expansion and development of tions is that while a large swathe of our produc- new investment in production machinery – e.g. to vie with one another to predict the next crisis. All major projects were successfully completed pleted at our Berka/Werra site and we look back Model GmbH with the goal of positioning tion runs virtually around the clock for most of a Masterline 2.1 in Opava – and in enhanced Before 2008 practically no-one foresaw anything, in both our plants. In Bad Bentheim, the new on this success with pride. The continuous sys- both mega-plants among the top five plants in the year, drop-offs in the rest of the year mean automation; e.g. new MUK robots working as but now hundreds of experts show up to predict Bobst Masterline, brought into service in June, tem now yields the performance it promised, Germany. that average results do not correspond to levels peripheral equipment for palletising behind the this sort of thing. Of course economic develop- is now already in production in a three-shift sys- while other significant performance gains have of possible potential growth. Plant utilisation of production . The results of these activi- ment is cyclical in nature and we will need to tem to fully exploit the extra capacity gained. been achieved as a result of changes made to Personally, I am looking forward to the challen- more than 3.5 shifts is almost ideal, although ties were already apparent towards the end of brave some changes, some maybe faster, maybe Our 9-point plan to improve intralogistics was dispatch. We are proud to say that we undoub- ges to come with all the opportunities to shape this limits the flexibility of deliveries significantly 2018. The second area is our 5P project, which more intense, more turbulent or less predictable. implemented successfully and has made the tedly operate one of the fastest and most pro- the future together. and our delivery deadlines were stretched to an is due to continue for some time. Everything The key mission remains, however, to signi- all-time high. This in turn led to customer con- revolves around productivity and how to increase ficantly increase the flexibility of our production cerns regarding adherence to deadlines, which it. Truth be told, the potential we tapped in 2018 capacity and productivity. This will depend on meant they then ordered more and required us is much less than the actual potential available. our people, their motivation and their commit- to have large amounts of back-up stock available The reasons for this are manifold, although one ment. That constitutes the challenge and the in store. Maximum use of capacities and flexibi- factor is an unemployment rate of less than opportunity for the next time period.

6 7 ANNUAL REPORT CERTIFICATION

BERKA/WERRA LOCATION NOW BRC-CERTIFIED Poland

Model established in Poland for 20 years As the Model Group, we have embarked on the As a manufacturer of corrugated board packa- formal lead-in to the programme for sustainable As 2018 drew to a close, our Berka/Werra site announced another valuable The Model GmbH site at Berka/Werra, manufacturer of printed and unprin- ging, 2018 was an anniversary year for Model. development. In Poland we have achievements certification: «BRC Global Standard for Packaging and Packaging Materials» ted packaging and displays made from corrugated board for foodstuffs, Following several years of expansion exporting to report. We took measures to improve the is applicable around the world, is recognised by the Global Safety pharmaceutical products and cosmetics and other consumer goods, was from the factory in Opava in the Czech Republic, energy efficiency of our sites, to economise on Initiative (GFSI) and is required by customers of suppliers. certified according to the BRC via the SQS (Swiss Association for Quality the owners opted for investment in the Biłgoraj administrative resources and to reduce waste. and Management Systems) on 5 December 2018. factory. Two decades on, with a production out- All our plants carry FSC certification, which pro- The «BRC Global Standard» was developed by the British Retail Consor- put of more than 300 million m2 across three ves that paper used to produce our packaging tium (BRC), the trade association for UK retailers. This standard defines This once again provides proof of our commitment to and engagement in locations, we occupy sixth place among the lar- comes from sustainable forestry. clear requirements for packaging manufacturers to supply safe and high further improving the quality and safety of our packaging and displays. gest players. As I reported last year, the «3 x quality products to ensure they are safe for the intended purpose and 200» strategy adopted by the Polish board of di- We are working on developing our «Business packaged goods. rectors can secure us a place on the podium. If Application» division. Our new programmers are we were able to demonstrate 600 million m2 of preparing customised new software to make turnover now, we would occupy the top spot Krzysztof Jaz˙dz˙yk sure online access is problem-free and supports COO Poland among the major contenders. Almost 300 million us in making quick and useful day-to-day ma- m2 turnover last year means we are halfway nagement decisions. The solutions most recently there. So, where do we go from here? What does introduced were aimed at the areas of HR and the coming year have in store for us? Needless to maintenance. say... investment! Should this be only in produc- tion facilities? Would this make sense, given ana- In Nowa Sól, a machine has just been brought The idea of the Model University has already lysts are predicting an economic slow-down? In into operation intended for special e-business gathered momentum. More than 40 training 2018, we completed orders for customers that designs. In the plant layout, storage spaces were events have been held for our business partners were in the midst of an uptrend. None decided to given new labelling. We treat deliveries of corru- and employees. For this year and the next, we strike us from its supplier list because of on-sche- gated board sheets from Czosnów the same as are planning to build two modern showrooms dule completion or long delivery times. those from our own cardboard machine, the only to give the seminars a modern, interactive di- difference being that they come from another mension. We invest in sustainable development location. We believe this makes it easier to inte- In Czosnów, we have optimised logistics proces- grate the machine following its installation in We have grand plans for the areas of logistics ses for delivery of corrugated board sheets to Model Nowa Sól. Our young team enhances our and transport. We want to introduce e-solutions Nowa Sól by installing a new machine. expertise with every new job. for contact with suppliers. Each year brings Following construction of a production hall in more market solutions geared to the 4D and 2017, we adapted our intralogistics by specifying In autumn, a new gluing machine was set up in even the 5D revolution. With all this technology, new sites for a finished goods store, manual Biłgoraj. As I write, a rotation system with 6-co- it is becoming increasingly difficult to make an workstation and production office. We made ch- lour is being installed. Modernisation of informed choice. It follows that our organisation anges to our gluing machines and overhauled our our corrugated board machine is in the pipeline. needs to constantly evolve. Skilfully promoting laminating system. This year we will automate In December, we successfully passed a BRC the development of our employees and creating more processes in order to expand the capacity audit, something that is increasingly necessary new opportunities for our customers constitute of our machinery and reduce the strain on staff when working with customers in the food indus- our most important aims for Model in Poland through physical work. In spring, construction try. More audits in Czosnów and Nowa Sól are over the coming years. will start on a new office with break-out areas. also scheduled for this year.

8 9 MODEL EXCELLENCE PLATFORM

THE PERFECT FLUTE

Crest radius (flexural stress = [d:2]:r = > 0.04) t = material thickness and r = crest radius More than 90% of all types of goods are packa- But let’s take one thing at a time, and I venture ged. That’s why recognising and evaluating the to make the following statement. The current important packaging-related properties of these system of categorisation according to DIN goods, and categorising types of goods accor- 55468-1 relating to the naming and coding of ding to these considerations constitutes a signi- corrugated board materials has developed orga- Calculation of Profile height ficant foundation for selection of the right packa- nically over the decades. In this norm, minimum feed factor: (incl. ½ material) = 0.8 + (1.33 * h/t) ging. Consideration of the properties of different values for burst resistance, puncturing energy goods ensures security and maintenance of the and edge crush resistance are assigned to each quality of the packaged goods, and in some ca- type designation of single wall and multiple wall ses can even lead to an improvement in quality. corrugated board. Different specifications derive This requires not only the application and cons- from the manufacturing possibilities and have in Edge angle tant honing of merchandise knowledge regar- part been further developed. The time has surely ding the packaged goods, but also awareness of come, however, to further develop the current Root radius Profile spacing (low flute = faster speed) the properties of packaging materials and pos- system in order to establish a future-oriented sible interactions between goods and packa- corrugated board structure on the market with a ging, in order to prevent any detrimental effects. future-oriented nomenclature, to create clarity in communication and thus to fulfil customer requi- What does this mean in practical terms? An E flute usually features about The packaging needs to compensate for the dif- rements. 276 flutes per linear metre with a flute spacing of 3.62 mm. We have now ference between the intended tolerable load and developed a second E flute with an optimised flute architecture. As a the actual load. This is surely one of the most It is often the vision of individuals that leads to a result, we have reduced the number of flutes to 219 (-20%) with a flute important objectives in determining a corrugated flute classification in this way and then the cor- spacing of 4.56 mm and have therefore achieved the improvements set out. board composition in combination with const- rect application. A practical example: flute archi- Edoardo Finotti ruction of the packaging. Of course there are tecture (see illustration) is decisive for the defor- It is now, however, vital that both ‘perfect’ flutes are used in such a way to CTO Model Group other criteria at work in definition of the flute and mation of the fluting unit and its performance on exploit their full potential. The version with more flutes is used where ECT in the interplay of all other crucial factors: flute the corrugated board machine. This means it and bending stiffness are of principal importance. Then again the optimi- architecture, paper properties, deformation and tends to be the case that the lower the edge sed E flute (light) makes it possible to offer packaging that is both ecologi- bonding, machine performance, printability, wor- angle, the better the deformation works in com- cally and economically optimal. When used correctly, both versions per- kability, material consumption and physical bination with the performance of the corrugated form outstandingly well. This principle of thorough knowledge of packaging values. board machine. As a rule, this also reduces the material properties and their uses serves as an example of how an entire number of flutes per linear metre, which ultima- range of corrugated board can be perfected. tely uses less glue and less paper.

10 11 ORGANISATION 2019

Board of Directors Dr. Daniel Model Elisabeth Model Benedikt Goldkamp Thomas Amstutz (bis April 2019) Daniel Aegerter (ab April 2019) Chairman Vice-Chairman Member Member Member

Group Executive Board Dr. Daniel Model Elisabeth Model Roman Jamnický Krzysztof Ja˙zd˙zyk Jürgen Lemke Edoardo Finotti Chief Executive Officer Chief Operating Officer Switzerland Chief Operating Officer Czech Republic Chief Operating Officer Poland Chief Operating Officer Model GmbH Chief Technology Officer

Model Holding AG Model AG Model Obaly a. s. Model Opakowania Sp. z o. o. Model GmbH Platfom Model Excellence

Michael Apel Urs Stutz Zdena Vokurková Renata Zawi‘slak Dr. Bernd Leibeling Sanja Vasic Chief Financial Officer Chief Financial Officer Chief Financial Officer Chief Financial Officer Chief Financial Officer Business Process Manager

Beat Amberg Rayan Pozzi Dalibor Klein Dariusz Szozda Christoph Haefeli Ulf Schröder Group Controller Sales Sales Moravia and Slovakia Production Poland / Operations Biłgoraj Sales TPM Specialist

Andreas Rufer Raphael Dörig Jiˇrí Holík Arkadiusz Sadowski Juri Schulz Papertrading & Planning Sales Sales Bohemia Sales Biłgoraj Operations Bad Bentheim Auditteam Model Top System CH/DE

Regula Himmelberger Stefan Affentranger Jiˇrí Matýsek Adam Szwedek Sarah Model Cornel Müller Change Management Sales Operations Excellence Operations Czosnów Operations Berka/ Werra Project Manager

Daniel Schorpp Tomáš Veselský Paweł Rapcia Stefan Nieding Sven Erne Business Applications Sales Operations Laminated Opava Sales Czosnów / Nowa Sól Business Application Energy and Environment

Radomir Sypˇena Erol Gencoglu Petr Benda Artur Drozdek Christian Groß Regula Himmelberger Christian Baum Production Corrugated Operations Corrugated Opava Operations Nowa Sól Print Change Management Marcel Rüegg Hikmet Demir Radek Šimka Jerzy Zub Mareike Nadicksbernd Christoph Herrmann Production Moudon Operations Moravské Budeˇjovice Investments Marketing Project Manager Model Croatia Matthias Hess Petr Etrich Mariusz Całka Jennifer Kemp Michael Drob Jurica Brki´c Logistics Operations Hostinné Marketing Quality Production Packaging Sales Uwe Emberger Jaroslav Šulc Marek Kordecki Annika Kleuser Franjo Skok Quality Operations Nymburk R&D Human Resources Bad Bentheim Production Michael Wilms David Byrtus Mariusz Cich Maria Schuchardt Davorka Maderi´c Operations Paper Quality Business Applications Human Resources Berka / Werra Chief Financial Officer Daniel Frieden Kateˇrina Švarcová Lidia Jaworska Production Thurpapier Marketing Quality Model Logistik GmbH Model Kramp GmbH Phillip Lenhard Karol Magic Norbert Mielczarczyk Michael Paul Michael Krapp Technic Thurpapier Human Resources Logistics Poland Managing Director Sales Roland Moritsch Bernhard Roth Production Aarepapier Production André Iff Technic Aarepapier

Markus Laepple Production Folding 12 13 NETHERLANDS

Czosnów Bad Bentheim POLAND Nowa Sól GERMANY WE ARE Berka/Werra BELGIUM Ochtendung Hostinné Biłgoraj Hanau Praha Nymburk modelgroup.com Opava LUXEMBOURG CZECH REPUBLIC

Moravské Budejoviceˇ Martin HERE Levallois-Perret / Paris . SLOVAKIA Linz Bratislava

Weinfelden Niedergösgen Au AUSTRIA HUNGARY WHERE FRANCE Moudon SWITZERLAND Romanel-sur-Lausanne SLOVENIA Zagreb CROATIA ARE YOU? BOSNIA AND HERZEGOVINA

180809_Model_Maps_Europe_Fachpack_900x600mm.indd 1 09.08.18 13:24 OUR LOCATIONS

Headquarters Production locations modelgroup.com Pack Shop locations packshop.com Sales Offices

Model Holding AG Switzerland Germany Czech Republic Poland Switzerland Austria Czech Republic France Slovakia Industriestrasse 33 Model AG Model GmbH Model Obaly a. s. Model Opakowania Sp. z o. o. Model AG Pack Shop Linz GmbH Pack Shop Opava Model Kramp Model Obaly s.r.o. 8570 Weinfelden Industriestrasse 30 Stockholmer Str. 40 Tˇešínská 2675 / 102 Ul. Szwajcarska 1 Pack Shop Winetzhammerstrasse 7 Nádražní okruh 23 Verkaufsbüro Frankreich Verkaufsbüro Slowakei T +41 71 626 76 21 8570 Weinfelden 48455 Bad Bentheim 746 01 Opava 23-400 Biłgoraj Industriestrasse 30 4030 Linz 746 01 Opava 18, rue Mathilde Girault E. B. Lukácˇa 2 F +41 71 626 76 22 T +41 71 626 71 11 T +49 5924 2998 0 T +420 553 686 111 T +48 84 686 91 00 8570 Weinfelden Bestellhotline 0800 22 10 08 T +420 553 622 751 92300 Levallois-Perret 03601 Martin [email protected] F +41 71 626 17 30 F +49 5924 2998 841 F +420 553 686 600 F +48 84 686 92 00 T 0842 626 626 T +43 732 386 04 10 F +420 553 622 151 T +33 147 57 93 13 T +421 434 248 684 [email protected] [email protected] [email protected] [email protected] F 0842 727 727 F +43 732 386 041 721 [email protected] F +33 147 58 61 83 F +421 434 301 181 [email protected] [email protected] [email protected] [email protected] Model SA Model GmbH Model Obaly a. s. Model Opakowania Sp. z o. o. Pack Shop Praha Route du Devin 3 Berka/Werra I. Herrmanna 363 Ul. Dun´ska 1 Model SA Beˇcovská 1279 / 15 Case postale 262 Wildecker Strasse 12 543 71 Hostinné 05-152 Czosnów / Warschau Pack Shop Croatia 104 00 Prag 10 – Uhrˇíneˇves 1510 Moudon 99837 Werra-Suhl-Tal T +420 499 500 111 T +48 22 767 30 00 -1 Route de Neuchâtel 8 Pack Shop Zagreb T +420 272 705 926 T +41 21 905 85 00 T +49 36922 80 200 F +420 499 500 274 F +48 22 767 30 03 1032 Romanel-sur-Lausanne Crnkoveˇ cˇ ka 1 C F +420 274 877 253 F +41 21 905 85 01 F +49 36922 80 260 [email protected] [email protected] T 0842 626 626 10002 Zagreb [email protected] [email protected] [email protected] F 0842 727 727 T +385 1 24 09 638 / 24 09 639 Model Obaly a. s. Model Opakowania Sp. z o. o. [email protected] F +385 1 24 09 626 Model AG Model GmbH K Horˇ e 1572 Ul. Inżynierska 1 [email protected] Auenstrasse 5 Bassenheimer Str. 4 676 01 Moravské Budeˇjovice 67-100 Nowa Sól 9434 Au (SG) 56299 Ochtendung T +420 568 409 611 T +48 68 355 16 00 Slovakia T +41 71 747 91 91 T +49 2625 95378 0 F +420 568 420 254 F +48 68 352 48 00 Pack Shop Bratislava F +41 71 747 91 00 F +49 2625 95378 402 [email protected] [email protected] Opletalova ulica 7287 [email protected] [email protected] 841 07 Bratislava Model Obaly a. s. T +421 220 422 582-3 Model AG Model Logistik GmbH K Letišti 2219 [email protected] Langackerstrasse 2 Stockholmer Str. 40 288 02 Nymburk Croatia 5013 Niedergösgen 48455 Bad Bentheim T +420 325 544 111 Model Pakiranja d. d. T +41 62 858 51 51 T +49 5924 2998 0 F +420 325 514 845 Kanalski put 14a 10002 Zagreb F +41 62 858 54 77 F +49 5924 2998 841 [email protected] T +385 1 240 96 19 [email protected] [email protected] F +385 1 2404 534 Model Kramp GmbH [email protected] Otto-Hahn-Strasse 41 63456 Hanau (Steinheim) T +49 6181 6750 0 F +49 6181 6750 267 [email protected]

Co-Packing locations copackplus.com

Switzerland Czech Republic Model AG Model Obaly a. s. Model Obaly a. s. Copack Plus Copack Plus Copack Plus Langackerstrasse 2 Tˇešínská 2675/102 K Letišti 2219 5013 Niedergösgen 746 01 Opava 288 02 Nymburk T +41 62 858 52 85 T +420 553 686 444 T +420 325 544 590 F +41 62 858 52 86 F +420 553 686 600 F +420 325 514 845 [email protected] [email protected] [email protected]

16 17 MODEL GROUP

INVESTMENTS 2018

Last year was rich in investment for all Model Obaly plants, with a total of CZK 323 million spent. The structure of these investments was very wide ranging – from small to financially demanding and operational.

Below we present the investments of 2018, according to each Two new MUK robots wrapped in another layer of film and labelled, where necessary on all four Werk Moravské Budeˇjovice individual plant. A robotic arm made by MUK has been in operation since September 2018, sides depending on customer requirements. The system tracks the mo- behind the Bobst 160 die-cutter. The second part of this investment was an vements virtually of every on its way through the packing system, Robots for the SECO Miniline identical robotic arm put into operation in November 2018, but this time and at the end applies a final with all the data needed for automatic The complete robotisation of the SECO system was made in 2018. The behind the Bobst 203 die-cutter. storage or for the customer. machine was supplemented with an automatic palletising robot, and later Opava plant – corrugated board also with upstream feed-in and pallet removal using robots. Currently, three of four Bobst machines are working fully automatically in Another investment in the area of smooth and laminated folding was Bobst Masterline 2.1 terms of product removal and pallet deposit. the Bobst Expertfold 80A folding box gluer with Braille module and - Semi-automatic storage for finished products One of the company’s essential investments was the purchase of a new pack GT. In addition to the Braille module, the machine also features a This completed the second stage of the plant expansion. The previous Bobst Masterline 2.1. Implementation of this investment was very challen- reader for pharmaceutical codes that allows it to be used for manufacturing capacity was expanded by a further 1,000 m2 of materials storage, while ging from both a construction and operational standpoint, since the entire folding boxes for the pharmaceutical industry. 2,100 m 2 was added to a semi-automatic bay racking system for finished infrastructure (sewage pipes, flooring, power supply lines, etc.) had to be Opava plant – smooth and laminated folding boxes products. This increased the storage capacity for finished products by rebuilt. The exceptional circumstances are also demonstrated by the fact 3,200 pallet spaces and for materials by 800 pallet spaces. that the entire facility had to be delivered by 15 lorries. The heaviest part of A new packing system was put into operation in November 2018. This Nymburk and Hostinné plants the system – the die-cutter – weighed 51 tonnes. Setting up the system turnkey technology was supplied by Unipack, which also worked with took more than a month. The system is made up of an automatic feeder, Dücker, RTS, Eprin, Robopack and Mosca on the implementation. The new In the Nymburk plant, smaller investments were made in operations and Flexo-HD printing unit with two printworks, and a die-cutter with an output packing system is highly complex. The pallet with the goods is wrapped in background processes (new kitchen equipment, extension of the loading of up to 7,000 sheets per hour. Pre-cuts are automatically pulled out, depo- film before a cover panel or another pallet is placed on top. Everything is bays, additional conveyors, etc.). Similarly, in the Hostinné plant part-inves- sited and palletised. tments were made in logistics and technology.

Bobst Masterline 2.1 during transport and unloading at the Opava corrugated board plant. New MUK robotic arm behind the Bobst 160 die-cutter in the Opava corrugated board plant.

18 19 MODEL TEC

INNOVATIVE COOPERATION

«Coming together is the beginning. Keeping together is progress. Working together is success. Success belongs to all. Teamwork is earned.»

For more than four generations, Model has spa- A technophile engineer, he devotes his time to The expertise and commitment of our sales red no effort to offer its customers innovative resolving the latest challenges brought to us by team and the ICC means we can fulfil the ever-in- solutions and to use this expertise to create a our valued customers. Whether dealing with the creasing yet nevertheless highly motivating solid, sustainable foundation for an auspicious implementation of special products tailored to standards set by our customers. future. specific requirements or advising on the opti- misation of packaging ranges, our Model Tec Model AG has been your partner for more than This constant endeavour to set innovative ideas department is highly collaborative and searches 100 years and remains the ideal provider of solu- in motion and set itself apart would not be pos- out the most appropriate solution to any problem. tions born of cooperation and the pursuit of per- sible were it not for the commitment of internal fection. and external partners in finding solutions for all These include not only issues concerning auto- those businesses that have placed their trust in mation, the right approach to packaging with READY us for so many years. non-standard specifications, or joint concepts and projects. On the contrary, Edouard Lacroix In the course of technological changes and with also acts as a kind of inventor at Model and is automation making packaging flows more and something akin to a versatile Heath Robinson. more complex, the requirements of our custo- mers present us with new challenges that we Markus Rechsteiner and Stephan Hägele have must counter in the most optimal and efficient travelled around Germany and German-speaking way. Switzerland for Model Tec for many years. Daniel Schorpp Sales Manager FOR This is why we have recruited Edouard Lacroix Conscious of the responsibility we bear towards Model SA, Moudon as a new member of the recently created our customers, Model AG puts itself forward as T +41 21 905 8552 «Model Tec» department in the ICC division the ideal partner for technological collaborations. [email protected] for Model SA locations.

Core technical competencies at Model Tec to reinforce SOLUTIONS your market position

 Consultation and support for automation processes  Placement of packaging machines  Implementing special solutions  Analysis and new concepts  Consultation/optimisation of Edouard Lacroix Markus Rechsteiner packaging ranges Model Tec Stephan Hägele  Logistics process consultation Model SA, Moudon Model Tec  Packaging audit and certification T +41 21 905 85 00 Model AG, Weinfelden  Project assistance [email protected] T +41 71 626 71 11  Assistance with packaging tests [email protected]

20 CO-PACKING

ADDED VALUE THROUGH We keep the future in mind so you don’t have to OUTSOURCING With increasing cost pressures and inflexible price calculations, many marketing and product managers are faced regularly with the significant How OEMs can benefit from packaging expertise and flexibility challenge of launching a new product on the market. Often these attempts quickly founder as a result of starting costs that are too high for ma- The burden on manufacturers can be lifted appreciably in many ways specialist contract packagers. An essential foundation for this is of nufacture of the product or in downstream filling when a partner firm assumes specific packaging tasks. The effects course specialist packaging expertise and the great flexibility of the in the required sales packaging. The Co-Packaging include an improved focus on core business, acceleration of quality service provider. This must go hand in hand with infrastructure, skill centre of excellence in Niedergösgen addresses and innovation management, optimisation of internal production and the entirely trustworthy handling of products and deadlines. precisely these issues and orients itself to the processes and expedited research and development. Cost control Short lead times, rapid processing, adherence to deadlines and latest market requirements. is also a clear argument in favour of access to the know-how of just-in-time delivery should also be a given. In order for us to improve the lead time and the price of the packaging process for folding boxes for the customer, we now have a new, compact vertical . This allows us to In addition to comprehensive consultation and make up different variations of four-cornered fol- support, co-packaging can in fact span the entire ding boxes in a fully automatic process, to fill process, including procuring and scheduling them and then close them by insertion or gluing components, logistics and dispatch to distribu- before labelling them with the required recall in- ting the goods using company lorries. It goes formation. In addition to the cost savings for the without saying that this results in any number of customer, the focus was primarily on the quality. synergies to make outsourcing a financially at- An integrated vibration element makes sure the tractive option for manufacturers, particularly product is positioned correctly in the box, while when the packaging service is able to cover se- closures on the base and guarantee veral areas along the supply chain at once. the security seal.

Efficient and economical Thanks to this development and the know-how Added to the economic benefits to the customer we developed in connection with it, and with our is also an ecological advantage. By channelling flexibility and the resources available, we can activity through an external service provider and provide more targeted solutions for bottlenecks with the resulting synergies, resources are and put together a process tailored to your requi- conserved and waste minimised. Less packaging rements. When will it be time for your quantum material is used, and superfluous material can be leap? Huge understanding for the task at hand Co-Packaging does not mean only filling se- fed back into the paper cycle quicker and easier. Where the chemistry is right between partners condary packaging or making up displays. Pla- and where the technical and personnel aspects cing of semi-finished products in customer In addition, more and more businesses are now of the services offered fit the product, then packaging – with the help of a not only having their goods packaged externally brand manufacturers can benefit from securing with up to 60 drops per minute and up to five but are also having the outer packaging printed the services of an external packaging service components simultaneously – attachment of se- with their advertising messages and logos. This such as Model Copack Plus. Our Co-Packaging curity seals or product shrinkage into a multipack is an aspect that we will focus on in the next team not only knows which packaging is best are also all part of the service. The machinery edition of Model Box. suited to which product, it is also fully aware of available can, as in the Niedergösgen plant, ac- Sven Johner the specific transport and regulatory conditions. cessorise flyers with chocolate hearts and, par- Team Leader Supply Chain ticularly with larger runs, produce these effi- Model AG, Copack Plus ciently and inexpensively. T +41 62 858 52 67 [email protected]

22 23 LOGISTICS

HIGH DELIVERY QUALITY AND IMPROVED UTILISATION

Model Logistik GmbH also serves external markets with its own fleet of vehicles

An in-house logistics division has many benefits: transport capacities are In December 2018 the time had come. Model Logistik GmbH was establis- Improved customer retention through flexible logistics Modern fleet using the latest technology always on-hand and order peaks can be responded to flexibly, while as a hed in Bad Bentheim. On 1 April 2019, the new company accelerated the Of course Model AG benefits first and foremost from the more effective At its kick-off in April, Model’s modern, location-independent vehicle fleet service-oriented contractor in the packaging industry you can reach your pace. About 155 drivers navigate cutting-edge articulated lorries, while be- structures. For example, setting up an in-house transport network optimi- comprises 128 tractor units and 260 trailers. The new Model Logistik customers just in time. And last but not least, with our own logistics capa- hind the scenes 20 employees ensure a smooth workflow in the areas of sed the transportation of extra paper bought in externally for our own pro- GmbH articulated mega-trucks – with a 3 m internal height and 25 t payload cities we are open to external transport commissions. These were power- scheduling, administration, accounting, vehicle fleet management and duction. The new capacity allows us to shift the cooperation with other – are made to transport large volumes. Our leased Scania tractor units ful arguments in favour of a logistics company under the Model Group general management. paper suppliers to ex-works. In other words, instead of having the paper comply with the Euro 6 standard and feature the best security package umbrella. delivered to us by the supplier at our expense, Model collects the paper available. Alongside the cornering assistant Corner Eye, this includes, inter straight from the factory, thus avoiding any dependencies, filling the trans- alia, a steering wheel airbag and side airbag, adaptive Scania AICC cruise port network and keeping logistics costs within the Group. control, a lane departure warning system and emergency braking system. All attractive criteria to accelerate the launch of this new company. Marketing the transport network ensures better cost control and cost transparency and not just in-house. These new possibilities also allow exis- ting customers to be better integrated into logistical processes. Model also offers new customers free capacity: through integration in the supply chain, customers secure their own long-term storage space, which again encourages customer retention. This creates a win-win situation that can be stepped up in the medium term through improvements in scheduling and routing.

Fewer empty runs benefit the environment First successes in favour of the new logistics concept are already apparent: after delivery to a customer, we are now able to take other goods back with us. Creation of truck-meets-truck systems and the associated possibility of working in a two-shift operation also ensure greater machine use on site. And something that is crucially important: in addition to transporting ma- de-to-measure products, cardboard boxes and packaging manufactured in-house, the acquisition of external orders cuts the number of costly and Michael Paul ecologically questionable empty runs. Other external order acquisitions are Managing Director ready to go. At the moment, these span a variety of mostly volume-related Model Logistik GmbH areas of industry; e.g. all types of packaging, automotive and hygiene, as 48455 Bad Bentheim well as machines and beverages. T +49 5924 2998 0 [email protected]

24 25 COSMETICS PACKAGING

THE SINGULAR STRENGTH OF THE MONOLITH

Model Kramp GmbH’s packaging for the new MUGLER men’s fragrance is distinguished by stark contrasts

Cool and reserved, yet sensual and electrifying – that is «Alien Man», the The deep blue sides and top of the packaging represent a stark contrast to latest men’s fragrance by MUGLER. Somewhere in the distant future, this the white front. The «Alien» wording in repeated debossing further sup- man confidently takes fate into his own hands, and discovers a fascinating ports the branding. On the back, the product image establishes a connec- monolith while on the search for light and a new beginning. A strong, tion to the extravagant campaign, while partial border colouring emphasi- fascinating crag – angular and smooth, magnetic and beguiling. ses the contrast. The material used for this extraordinary packaging is Astropack 350 g/m2. The print on the interior is single-coloured, while the Even the of the cool «Alien Man» scent by MUGLER conveys geo- exterior is printed with six colours and then meticulously finished with metric austerity and clean elegance, but also irresistible fascination and silver foil stamping, embossing, debossing, coloured borders and coding. attraction. This fragrance represents vibrant contrasts, combining invigora- ting freshness with hot-blooded sensuality and magnetism.

Geometric austerity and emotive typography Just as the bottle depicts the clear strength of the monolith, the packaging embodies geometric austerity and complementary contrasts. The brilliant white front with dark blue wording in archaic-utopian typeface grabs the customer’s attention. Meanwhile, the partial gloss lacquering for «Alien» set against a matt white background creates further visual appeal. Delicate hot-foil embossing underscores the premium quality and heightens the allure. Michael Krapp Sales Manager Model Kramp GmbH Hanau (DE) T +49 6181 6750 141 [email protected] Model Kramp GmbH’s packaging for the new «Alien Man» men’s fragrance by MUGLER is distinguished by vibrant contrasts – brilliant white and deep blue.

26 27 MODEL YOUNG PACKAGE 2019

About the competition WHO CREATES THE BEST The Model Young Package competition was launched by Model Obaly. The company ranks among the largest packaging producers and boasts its own innovation centre where designers develop new products. Due to its EXPERIENCE? great initiative, the competition has now been running annually since 1996. Since 2009, CZECHDESIGN has been responsible for the organisation on behalf of Model Obaly. The starting pistol for another edition of unparalleled Model Young Package competition, organised by CZECHDESIGN for Model Obaly, has been fired. Candidates have included young creative minds now working as respected The international packaging design competition for students and designers designers. The very first winner was Jan ˇ tvrtník,C who later went on this year celebrates its 23rd birthday with an enthralling subject: the unbo- to work for NASA, IKEA and Electrolux. In the years that followed, parti- xing experience! How will participants go about approaching this subject? cipants included Ladislav Škoda, head designer at Tescoma, as well as Will they surprise the jury with groundbreaking design visions? This will be many others. decided by the high-profile jury members, all of whom are well known in the industry.

The Model Young Package competition is the largest of its kind worldwide. It gives participants the opportunity to see how they and their design ideas measure up in an international context. A total cash prize of EUR 6,200 awaits this year’s winners.

Subject: the unboxing experience More and more people buy online. Online shopping is faster and easier than ever before, and customers have now used to orders delivered to their door in excellent condition. In the social media era in which we live, unboxing videos are becoming increasingly popular. Yet at the same time, excess and waste are also adding to environmental concerns.

This year’s Model Young Package packaging competition wants to promote discussion around this issue, and sets participants the task of developing More information and S SS packaging that brings together aspects of functionality and ecological detailed participation conditions U UU X XX R RR awareness with the unboxing experience. can be found at: young-package.com O OO G GG P PP B BB N NN R RR U UU IS ISIS O OO Participation conditions Kontakt E EE Y YY The competition is split into two categories; the first for secondary and vocational school students, and the second for enrolled students and M. A. Michaela Holubec Birtusová designers of any age. Competition coordination [email protected] Interested parties may register using the online form at young-package. T +420 773 541 673 com and by sending their competition entries by post to the CZECH- DEADLINE: DESIGN organisers. Model Obaly, a. s. 20. 5.2019 Spokesperson for the Model Young Package competition The closing date for competition entries is 20 May 2019. modelgroup.com

Entries will be evaluated by the jury, which is chaired by the well-known CZECHDESIGN.CZ packaging designer Jan C ˇ incˇera. The results will be announced in Septem- Competition organisation UBOXINGUBOXINGUBOXING InternationalInternationalInternational competition competition competition ber 2019 in Prague and exhibited in the CZECHDESIGN gallery. Vojteˇsˇská 3, 110 00 Prag 1 EXPERIENCEEXPERIENCEEXPERIENCE of packagingof ofpackaging packaging design design design www.czechdesign.cz

28 29 STUDY

PAPER AND CORRUGATED BOARD AS MATERIALS IMPRINT Prof. Samuel Schabel Head of Paper Technology Editor OF THE FUTURE and Mechanical Process Engineering at TU Darmstadt Iris Brugger [email protected] Mareike Nadicksbernd Paper and corrugated board have all the Prof. Samuel Schabel, head of Paper Technology Production may well be energy-intensive, but it Why do you think paper and corrugated It’s safe to assume that paper and cardboard will [email protected] necessary attributes to remain the material and Mechanical Process Engineering at TU makes enormous use of co-generation. The ma- board are materials that will endure? continue to triumph in many high-tech indust- of choice for many applications in the future Darmstadt, outlines the strengths of paper and terial is easily recyclable and the processes for «Paper is made of renewable resources and can ries. There are powerful reasons for this. With its Design – and not just in the packaging industry. cardboard, and explains where he continues to doing so are mature. Manufacturing plants are now be manufactured using only regenerative adaptability and flexibility, this natural material THAT/S DESIGN Because this natural product offers every- see the huge potential of these materials in the commonly located in built-up areas, resulting in energies. It is also very often recyclable and is inspires a constant stream of new and innovative thing that matters to discerning consumers future. short distances between production, use and now being used for many different purposes. In ideas and uses. This includes the construction Model Box and in which a responsible, ecologically and recycling – again something that conserves re- the past, there have even been cars and aeropla- field, where applicable concepts are being for- Model Group customer magazine financially aware industry will invest. Prof. Schnabel, what are the strengths of sources. Based on its weight, paper has high nes made of paper. Perhaps we will see this kind ged to establish paper and cardboard as mate- © Model AG paper and corrugated board as raw materials? specific strengths and is available in large of thing again before too long. With its plant rials for specific structures. Yet without doubt, «These materials are made entirely of renewable amounts. It is also easy to make cellulose func- fibre, paper uses a high-tech natural product – a this is not the only field of application that rese- resources and can in theory be manufactured tional, for example, with solutions based on na- complex lightweight structure composed of arch and development will be looking at in the modelgroup.com using only ‘renewable’ energy. Production tural products that protect against moisture or sugar molecules with very high strength and near future. packshop.com processes are well established and efficient. which have a barrier effect.» enormous flexibility.» Source: VDW (German association of corrugated board manufacturers), report on corrugated board

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