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Proposal to Establish a School of Management At UCSC School of Management: Global Management for a Knowledge-Based Economy PROPOSAL TO ESTABLISH A SCHOOL OF MANAGEMENT AT THE UNIVERSITY OF CALIFORNIA, SANTA CRUZ DRAFT: PRE-PROPOSAL FOR COMMITTEE ON PLANNING AND BUDGET, ACADEMIC SENATE, UCSC January 15, 2008 Nirvikar Singh Special Advisor to the Chancellor Professor of Economics Campus Mailing Address: Economics Department E-mail address: [email protected] Telephone number: 831-459-4093 Fax number: 831-459-5077 UCSC School of Management: Global Management for a Knowledge-Based Economy Table of Contents EXECUTIVE SUMMARY .....................................................................................................................................1 MISSION: BUILDING A REGIONAL HUB FOR GLOBAL MANAGEMENT .................................................4 THE EDUCATIONAL CONTEXT: EMERGING DEMANDS ON MANAGEMENT EDUCATION ................4 THE ECONOMIC CONTEXT: THE UC SYSTEM, INNOVATION AND SUPPORTING THE NEXT WAVE OF CALIFORNIA’S GROWTH...................................................................................................................................6 CORE THEMES: MANAGING CREATIVITYAND MANAGING GLOBALLY...............................................7 Academic Rationale.............................................................................................................................................8 Sectors and Issues................................................................................................................................................9 Key Faculty .......................................................................................................................................................11 EDUCATIONAL PROGRAMS............................................................................................................................12 MBA Degree Program and Core Curriculum Emphasis....................................................................................13 MBA Degree Program Areas of Specialization and Potential Certificate Programs.........................................14 Programs Leading to Joint Degrees...................................................................................................................14 Ph.D. Program ...................................................................................................................................................15 Executive Education..........................................................................................................................................15 Undergraduate Education ..................................................................................................................................15 Accreditation of the Management School .........................................................................................................16 RESEARCH PROGRAMS ...................................................................................................................................16 Core Research Activities ...................................................................................................................................16 Building on the Strengths of UCSC...................................................................................................................17 NEED FOR THE SCHOOL ..................................................................................................................................18 Employment Opportunities for Graduates.........................................................................................................18 General Trends in the Demand for Admission to the School of Management ..................................................21 Benchmarking Analysis.....................................................................................................................................23 ENROLLMENT PROJECTIONS .........................................................................................................................24 RESOURCES........................................................................................................................................................26 External Funding ...............................................................................................................................................27 Operating Budget...............................................................................................................................................27 Key Budget Components...................................................................................................................................29 Student Enrollments ...................................................................................................................................... 29 Faculty........................................................................................................................................................... 29 Staff ............................................................................................................................................................... 31 Space ............................................................................................................................................................. 31 Budget Projections.............................................................................................................................................32 Facilities and Space ...........................................................................................................................................33 Library and Information Resources ...................................................................................................................34 UC CAMPUSES WITH SIMILAR OFFERINGS ................................................................................................34 RELATIONSHIP TO THE LRDP AND SVI .......................................................................................................35 ANTICIPATED CAMPUS REVIEW AND IMPLEMENTATION DATES .......................................................37 APPENDIX A: EXTERNAL LETTERS OF SUPPORT......................................................................................38 Corporate Support..............................................................................................................................................38 Governmental Support.......................................................................................................................................38 Individual Support .............................................................................................................................................38 i UCSC School of Management: Global Management for a Knowledge-Based Economy APPENDIX B: INTERNAL LETTERS OF SUPPORT .......................................................................................39 Campus Deans...................................................................................................................................................39 Campus Departmental Chairs............................................................................................................................39 Individual Support .............................................................................................................................................39 UCSC Foundation Support................................................................................................................................39 APPENDIX C: EXAMPLE CURRICULUM .......................................................................................................40 APPENDIX D: ECONOMIC GROWTH AND EDUCATIONAL DEMAND DETAIL.....................................41 Question One: What are the key employment trends in California? .................................................................41 Question Two: What is current management education capacity in Silicon Valley? ........................................41 Question Three: What is an appropriate size school?........................................................................................42 Question Four: Is there adequate demand in Silicon Valley?............................................................................43 APPENDIX E: SoM BUDGET DETAIL..............................................................................................................45 APPENDIX F: FACULTY ADVISORY GROUPS, 2005-08 ..............................................................................48 APPENDIX G: STRATEGIC PLAN THROUGH JUNE 2008 ............................................................................56 ii UCSC School of Management: Global Management for a Knowledge-Based Economy EXECUTIVE SUMMARY Silicon Valley is the leader of the knowledge-based global economy. Trends in technology and globalization have fundamentally altered the regional economy, the demands upon management and the needs of global organizations. Rapid change and the growing complexity of business are exemplified by several specific changes: • Globalization of value networks, from basic research to after-sales service • Increasing science and technology content of products and services • Increased pace of innovation • Greater diversity of skills and cultures Silicon Valley is at the forefront of these trends. In this context, there are new challenges
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