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The Gaming Festival January 24 – 26, 2020

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The Gaming Festival January 24 – 26, 2020 JANUARY 24 – 26, 2020 THE GAMING FESTIVAL DREAMHACK-LEIPZIG.DE THE DREAMHACK REALM REALM DreamExpo DreamExpo eSports LAN Business from 12 years from 16 years Cosplay Indie Arena DH Open Casts Business Lounge StreamArea Tournaments eSport Business Forum Stages Rental Guided Tour DreamStore DCMM JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE FACTS & FIGURES 100% TARGET GROUP MONSTER ENERGY Gaming is a lifestyle Community is a necessity ”At DreamHack Leipzig we had incredible fan interactions and reached our exact target group. The Social media and the web boost the information combination of trade fair and event is excellent, which makes DreamHack unique.“ Festival is interaction Bastian Radloff, Communications Manager Monster Energy HARD FACTS GUESTS BENQ ZOWIE “DreamHack is a very important trade fair for our company and for our gaming brand Zowie. The 20,600 user experience is especially important for us, as many of our products are characterized by the fact LAN PARTICIPANTS that you have to try them out directly. We could really feel the strong development of DreamHack 2,000 and are looking forward to participating next year.” Leonie-Alina Alder, Marketing Specialist B2C (ZOWIE), Region DACH & Benelux, BenQ Deutschland GmbH AGE 12-15 5.1% SAMSUNG 16-20 36.6% ”Our stand was always full. We were able to present our complete gaming line-up and received positive feedback from all visitors. Our sponsoring in the StreamArea was also a complete success. 21-30 45.0% We are extremely satisfied and are looking forward to next year.“ Ida Marie Weber, > 30 13.3% Marketing Assistant at Samsung Electronics GmbH JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE MEDIA COVERAGE ADVERTISING CAMPAIGNS (e.g. Online Banner, Google Search, Facebook …) IMPRESSIONS IN TOTAL: 11,858,632 SOCIAL MEDIA ACTIVITIES (e.g. Twitter, Facebook, Instagram …) IMPRESSIONS IN TOTAL: 3,413,825 ENGAGEMENTS IN TOTAL: 52,218 PRESS ACTIVITIES (e.g. Print, TV, Radio …) COVERAGE IN TOTAL: 1,143,896,959 JOURNALISTS: 262 from 11 different countries PROFESSIONAL ESPORTS TOTAL VIEWS: 3,709,450 UNIQUE VIEWERS: 704,080 HOURS WATCHED: 1,491,392 JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE YOUR SPACE ROW CORNER PENINSULA ISLAND STAND STAND STAND STAND 1 side open 2 sides open 3 sides open 4 sides open 9 – 100m2 144.90/m2 149.90/m2 154.90/m2 159.90/m2 101 – 150m2* 141.90/m2 146.90/m2 151.90/m2 156.90/m2 151 – 200m2* 139.90/m2 144.90/m2 149.90/m2 154.90/m2 over 200m2* 136.90/m2 141.90/m2 146.90/m2 151.90/m2 PARTNER/SPONSOR 115.92€/m²* 119.91€/m²* 123.92€/m²* 127.92€/m²* TOURNAMENT AREAS 79.90€/m²* only For tournament areas the ratio 80%/20% of the total area is applicable, e.g. max. 80% of the total area will receive the tournament area price, whereas for the remaining area the corresponding stand area price for the stand form will be charged. There are no area discounts on tournament areas. Example: 100m² peninsula stand with 80% tournament area €79.90/m² for 80m² = €6,392.00 | €154.90/m² for 20m² = €3,098.00 | €9,490.00/100m² Media flat rate 150.00€/exhibitor AUMA fee 0.60€/m² Co-exhibitor fee (incl. media flat rate) 550.00€ Extra represented company/brand (incl. media flat rate) 200.00€ * Discounts cannot be combined. | Partners receive 20% discount on 100% floor space. Sponsors receive 20% discount on up to 100 m² floor space. JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE WHAT WE DO FOR YOU CONCEPTION STAND CONSTRUCTION - Booth concepts - Stand construction - Content creation - Working platforms - Festival integration - Complete stands - Gaming and eSports competence - Technical arrangements - Event conceptualization - Support prior, during and after the event - Unforgettable parties - Internet and electricity - Coneference rooms - Safety regulations - Security - Graphics, floor coverings - Parking - Audio, video and projection equipment - Cleaning - Hostess service - Hotel reservation FOOD & BEVERAGE - Gala dinners - Catering for stand parties - Crew catering - Stand delivery JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE SPONSORINGS SPONSORSHIP SPONSORSHIP SPONSORSHIP PARTNER LAN AREA STREAMAREA - Highest brand awareness in all five realms - Germany‘s biggest LAN-Party - Effectively reach 207,017 unique viewers - Comprehensive brand and product - Be at the heart of gaming on Twitch and 2,581,496 fans on social media transportation during the whole DreamHack - Effectively reach more than 2,000 gamers platforms Leipzig event and techs - Streaming content worth 21 days during - Successfully reach more than 1,166,096,032 the event contacts - Stay in touch with upcomming influencers SPONSORSHIP SPONSORSHIP SPONSORSHIP WRISTBAND COSPLAY BUSINESS - Exclusive expo wristband - Connecting arts with gaming - Business Lounge sponsoring - Brand over 20,600 fans - The creative way to participate - Join the decision makers in the eSport - Longterm reach and visibility - Effectively reach 1,600 online and offline business fans during the Cosplay Contest on average - Effectively reach 2,700 trade visitors JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE PARTNER COMMON BENEFITS SOCIAL MEDIA & ONLINE - Exclusivity within the PARTNER category - Integration of your logo on website (category: partner) - License to use the DreamHack Leipzig 2020 logo - Listing in the directory of partners - Opportunity to purchase event-passes at a reduced price via online-code - Teaser video with integrated logo of all partners - Integration of your logo on DreamHack Leipzig crew shirt - Advertising space on website for Sideskins - 5 complimentary exhibitor passes (in rotation, 6 weeks prior to the event and 2 weeks after event) - Aftermovie and social media integration in the post event campaign BENEFIT AS EXHIBITOR - Exclusive social media posts (Facebook, Twitter and Instagram) regarding the sponsorship - 20% discount on floor space - Thematic integration in social media post - Dedicated internet (50 Mbit) (Facebook, Twitter and Instagram) - Power supply up to 30 kW including consumption - Share and retweet of event related posts - Integration of your logo in online advertisement (banner, takeover, …) PRESS AND PRINT - Integration of your logo in the DreamHack Leipzig Twitch channel - Integration of your logo in broadcast design on-site/stream - Logo Integration on print advertising material of visitor advertising - Integration of your logo on the hall plan - Integration in the press release boilerplate - 1 exclusive press release about partnership IMPACTED REALMS: - Integration in the final press release DreamExpo DreamExpo from from eSports LAN Business ON-SITE PROMOTION 12 years 16 years - 10s video content (in rotation with others) on the video walls in the LAN hall - Integration of your logo on the bridge banner opposite east entrance HAPPY PARTNERS SO FAR: (non-exclusive) - Integration of your logo on the LAN area mega banner - Time slot at Event Stage (60 min each day) - 10 flagpoles at east entrance (excl. flags) - 2 banners on the walls of the hall (EXPO) - 1 stretch banner at east entrance - Integration of your logo in the suspension above the StreamArea JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE LAN AREA COMMON BENEFITS SOCIAL MEDIA & ONLINE - Sponsor exclusivity within your category - Integration of your logo on website (category: LAN) - License to use the DreamHack Leipzig 2020 logo - Listing in the directory of sponsors - Opportunity to purchase event-passes at a reduced price via online-code - Aftermovie and social media integration in the post event campaign - Sponsoring of branded goods for BYOC-tournaments (license) - Exclusive social media posts - 10 complimentary LAN-Seats (Facebook, Twitter and Instagram) regarding the sponsorship - License for rental promotions (or alike) - Thematic integration in social media post - 3 complimentary exhibitor passes (Facebook, Twitter and Instagram) - Integration of your logo in the online customer center - Integration of your logo in the LAN teaser video BENEFIT AS EXHIBITOR - Integration of your logo in broadcast designs - 20% discount on floor space up to 100 sqm to LAN tournaments on-site and in-stream - Dedicated internet (50 Mbit) - Discord advertising (6x / event day, own organization) - Power supply up to 30 kW including consumption PRESS AND PRINT IMPACTED REALMS: - Integration of your content in at least one press release DreamExpo DreamExpo from from eSports LAN Business ON-SITE PROMOTION 12 years 16 years - 10s video content (in rotation with others) on the video walls in the LAN hall - Integration of your logo on the bridge banner opposite east entrance HAPPY SPONSORS SO FAR: (non-exclusive) - Integration of your logo on the LAN area mega banner - 6 flagpoles at entrance to the LAN (excl. flags) - 5 flagpoles at east entrance (excl. flags) - 2 banners on the walls of the hall (LAN) - Support-center branding (with existing graphics) - Wristband branding (LAN) JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE STREAMAREA COMMON BENEFITS 5 OF 43 STREAMERS IN 2019: - Sponsor exclusivity within your category - License to use the DreamHack Leipzig 2020 logo Lory hc_diZee - Opportunity to purchase event-passes at a reduced price via online-code 235,397 FOLLOWER 73,854 FOLLOWER - License to sponsor equipment for the StreamArea TWITCH.TV/LORY TWITCH.TV/HC_DIZEE - 1 exclusive seat for your very own streamer in the StreamArea - 3 complimentary exhibitor passes thisEguy Kamikatze BENEFIT AS EXHIBITOR 198,897 FOLLOWER 57,534 FOLLOWER - 20% discount on floor space up to 100 sqm TWITCH.TV/THISEGUY TWITCH.TV/KAMIKATZE - Dedicated internet (50 Mbit) - Power supply up to 30 kW including
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