JANUARY 24 – 26, 2020 THE GAMING

DREAMHACK-LEIPZIG.DE THE DREAMHACK REALM

REALM

DreamExpo DreamExpo eSports LAN Business from 12 years from 16 years

Cosplay Indie Arena DH Open Casts Business Lounge

StreamArea Tournaments eSport Business Forum

Stages Rental Guided Tour

DreamStore

DCMM

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE FACTS & FIGURES

100% TARGET GROUP MONSTER ENERGY Gaming is a lifestyle Community is a necessity ”At DreamHack Leipzig we had incredible fan interactions and reached our exact target group. The Social media and the web boost the information combination of trade and event is excellent, which makes DreamHack unique.“ Festival is interaction Bastian Radloff, Communications Manager Monster Energy HARD FACTS

GUESTS BENQ ZOWIE

“DreamHack is a very important for our company and for our gaming brand Zowie. The 20,600 user experience is especially important for us, as many of our products are characterized by the fact LAN PARTICIPANTS that you have to try them out directly. We could really feel the strong development of DreamHack 2,000 and are looking forward to participating next year.” Leonie-Alina Alder, Marketing Specialist B2C (ZOWIE), Region DACH & Benelux, BenQ Deutschland GmbH AGE

12-15 5.1% SAMSUNG 16-20 36.6% ”Our stand was always full. We were able to present our complete gaming line-up and received positive feedback from all visitors. Our sponsoring in the StreamArea was also a complete success. 21-30 45.0% We are extremely satisfied and are looking forward to next year.“

Ida Marie Weber, > 30 13.3% Marketing Assistant at Samsung Electronics GmbH

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE MEDIA COVERAGE

ADVERTISING CAMPAIGNS (e.g. Online Banner, Google Search, Facebook …)

IMPRESSIONS IN TOTAL: 11,858,632

SOCIAL MEDIA ACTIVITIES (e.g. Twitter, Facebook, Instagram …) IMPRESSIONS IN TOTAL: 3,413,825

ENGAGEMENTS IN TOTAL: 52,218

PRESS ACTIVITIES (e.g. Print, TV, Radio …) COVERAGE IN TOTAL: 1,143,896,959

JOURNALISTS: 262 from 11 different countries

PROFESSIONAL ESPORTS TOTAL VIEWS: 3,709,450 UNIQUE VIEWERS: 704,080

HOURS WATCHED: 1,491,392

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE YOUR SPACE

ROW CORNER PENINSULA ISLAND STAND STAND STAND STAND

1 side open 2 sides open 3 sides open 4 sides open

9 – 100m2 144.90 /m2 149.90 /m2 154.90 /m2 159.90 /m2 101 – 150m2* 141.90 /m2 146.90 /m2 151.90 /m2 156.90 /m2 151 – 200m2* 139.90 /m2 144.90 /m2 149.90 /m2 154.90 /m2 over 200m2* 136.90 /m2 141.90 /m2 146.90 /m2 151.90 /m2

PARTNER/SPONSOR 115.92€/m²* 119.91€/m²* 123.92€/m²* 127.92€/m²*

TOURNAMENT AREAS 79.90€/m²* only

For tournament areas the ratio 80%/20% of the total area is applicable, e.g. max. 80% of the total area will receive the tournament area price, whereas for the remaining area the corresponding stand area price for the stand form will be charged. There are no area discounts on tournament areas. Example: 100m² peninsula stand with 80% tournament area €79.90/m² for 80m² = €6,392.00 | €154.90/m² for 20m² = €3,098.00 | €9,490.00/100m²

Media flat rate 150.00€/exhibitor AUMA fee 0.60€/m² Co-exhibitor fee (incl. media flat rate) 550.00€ Extra represented company/brand (incl. media flat rate) 200.00€

* Discounts cannot be combined. | Partners receive 20% discount on 100% floor space. Sponsors receive 20% discount on up to 100 m² floor space.

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE WHAT WE DO FOR YOU

CONCEPTION STAND CONSTRUCTION - Booth concepts - Stand construction - Content creation - Working platforms - Festival integration - Complete stands - Gaming and eSports competence - Technical arrangements - Event conceptualization - Support prior, during and after the event - Unforgettable - Internet and electricity - Coneference rooms - Safety regulations - Security - Graphics, floor coverings - Parking - Audio, video and projection equipment - Cleaning - Hostess service - Hotel reservation

FOOD & BEVERAGE - Gala dinners - Catering for stand parties - Crew catering - Stand delivery

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE SPONSORINGS

SPONSORSHIP SPONSORSHIP SPONSORSHIP PARTNER LAN AREA STREAMAREA

- Highest brand awareness in all five realms - Germany‘s biggest LAN- - Effectively reach 207,017 unique viewers - Comprehensive brand and product - Be at the heart of gaming on Twitch and 2,581,496 fans on social media transportation during the whole DreamHack - Effectively reach more than 2,000 gamers platforms Leipzig event and techs - Streaming content worth 21 days during - Successfully reach more than 1,166,096,032 the event contacts - Stay in touch with upcomming influencers

SPONSORSHIP SPONSORSHIP SPONSORSHIP WRISTBAND COSPLAY BUSINESS

- Exclusive expo wristband - Connecting arts with gaming - Business Lounge sponsoring - Brand over 20,600 fans - The creative way to participate - Join the decision makers in the eSport - Longterm reach and visibility - Effectively reach 1,600 online and offline business fans during the Cosplay Contest on average - Effectively reach 2,700 trade visitors

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE PARTNER

COMMON BENEFITS SOCIAL MEDIA & ONLINE - Exclusivity within the PARTNER category - Integration of your logo on website (category: partner) - License to use the DreamHack Leipzig 2020 logo - Listing in the directory of partners - Opportunity to purchase event-passes at a reduced price via online-code - Teaser video with integrated logo of all partners - Integration of your logo on DreamHack Leipzig crew shirt - Advertising space on website for Sideskins - 5 complimentary exhibitor passes (in rotation, 6 weeks prior to the event and 2 weeks after event) - Aftermovie and social media integration in the post event campaign BENEFIT AS EXHIBITOR - Exclusive social media posts (Facebook, Twitter and Instagram) regarding the sponsorship - 20% discount on floor space - Thematic integration in social media post - Dedicated internet (50 Mbit) (Facebook, Twitter and Instagram) - Power supply up to 30 kW including consumption - Share and retweet of event related posts - Integration of your logo in online advertisement (banner, takeover, …) PRESS AND PRINT - Integration of your logo in the DreamHack Leipzig Twitch channel - Integration of your logo in broadcast design on-site/stream - Logo Integration on print advertising material of visitor advertising - Integration of your logo on the hall plan - Integration in the press release boilerplate - 1 exclusive press release about partnership IMPACTED REALMS: - Integration in the final press release DreamExpo DreamExpo from from eSports LAN Business ON-SITE PROMOTION 12 years 16 years - 10s video content (in rotation with others) on the video walls in the LAN hall - Integration of your logo on the bridge banner opposite east entrance HAPPY PARTNERS SO FAR: (non-exclusive) - Integration of your logo on the LAN area mega banner - Time slot at Event Stage (60 min each day) - 10 flagpoles at east entrance (excl. flags) - 2 banners on the walls of the hall (EXPO) - 1 stretch banner at east entrance - Integration of your logo in the suspension above the StreamArea

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE LAN AREA

COMMON BENEFITS SOCIAL MEDIA & ONLINE - Sponsor exclusivity within your category - Integration of your logo on website (category: LAN) - License to use the DreamHack Leipzig 2020 logo - Listing in the directory of sponsors - Opportunity to purchase event-passes at a reduced price via online-code - Aftermovie and social media integration in the post event campaign - Sponsoring of branded goods for BYOC-tournaments (license) - Exclusive social media posts - 10 complimentary LAN-Seats (Facebook, Twitter and Instagram) regarding the sponsorship - License for rental promotions (or alike) - Thematic integration in social media post - 3 complimentary exhibitor passes (Facebook, Twitter and Instagram) - Integration of your logo in the online customer center - Integration of your logo in the LAN teaser video BENEFIT AS EXHIBITOR - Integration of your logo in broadcast designs - 20% discount on floor space up to 100 sqm to LAN tournaments on-site and in-stream - Dedicated internet (50 Mbit) - Discord advertising (6x / event day, own organization) - Power supply up to 30 kW including consumption

PRESS AND PRINT IMPACTED REALMS: - Integration of your content in at least one press release DreamExpo DreamExpo from from eSports LAN Business ON-SITE PROMOTION 12 years 16 years - 10s video content (in rotation with others) on the video walls in the LAN hall - Integration of your logo on the bridge banner opposite east entrance HAPPY SPONSORS SO FAR: (non-exclusive) - Integration of your logo on the LAN area mega banner - 6 flagpoles at entrance to the LAN (excl. flags) - 5 flagpoles at east entrance (excl. flags) - 2 banners on the walls of the hall (LAN) - Support-center branding (with existing graphics) - Wristband branding (LAN)

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE STREAMAREA

COMMON BENEFITS 5 OF 43 STREAMERS IN 2019: - Sponsor exclusivity within your category - License to use the DreamHack Leipzig 2020 logo Lory hc_diZee - Opportunity to purchase event-passes at a reduced price via online-code 235,397 FOLLOWER 73,854 FOLLOWER - License to sponsor equipment for the StreamArea TWITCH.TV/LORY TWITCH.TV/HC_DIZEE - 1 exclusive seat for your very own streamer in the StreamArea - 3 complimentary exhibitor passes thisEguy Kamikatze BENEFIT AS EXHIBITOR 198,897 FOLLOWER 57,534 FOLLOWER - 20% discount on floor space up to 100 sqm TWITCH.TV/THISEGUY TWITCH.TV/KAMIKATZE - Dedicated internet (50 Mbit) - Power supply up to 30 kW including consumption OrangeMorange PRESS AND PRINT 194,874 FOLLOWER TWITCH.TV/ORANGEMORANGE - Integration of your content in at least one press release

ON-SITE PROMOTION - Integration of your logo on the bridge banner opposite east entrance (non-exclusive) IMPACTED REALMS: - 2 banners on the walls of the hall (Expo) DreamExpo DreamExpo - Prominent integration of your logo in the suspension above from from eSports LAN Business the StreamArea 12 years 16 years - Autograph card branding - Integration of your logo in the signing area - 2 floor stickers at east entrance HAPPY SPONSORS SO FAR: SOCIAL MEDIA & ONLINE - Integration of your logo on website (category: StreamArea) - Listing in the directory of sponsors - Aftermovie and social media integration in the post event campaign - Exclusive social media posts (Facebook, Twitter and Instagram) regarding the sponsorship - Thematic integration in social media post (Facebook, Twitter and Instagram)

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE WRISTBAND

COMMON BENEFITS SOCIAL MEDIA & ONLINE - Exclusive wristband sponsor (excl. LAN) - Integration of your logo on website (category: Expo) - License to use the DreamHack Leipzig 2020 logo - Listing in the directory of sponsors - Opportunity to purchase event-passes at a reduced price via - Aftermovie and social media integration in the post event campaign online-code - Thematic integration in social media post - 2 complimentary exhibitor passes (Facebook, Twitter and Instagram)

BENEFIT AS EXHIBITOR - 20% discount on floor space up to 50 sqm - Dedicated internet (50 Mbit) - Power supply up to 30 kW including consumption

PRESS AND PRINT IMPACTED REALMS:

- Integration of your content in at least one press release DreamExpo DreamExpo from from eSports LAN Business 12 years 16 years

Standard Logo (Gradient Color) ON-SITE PROMOTION GradienBlue left = CMYK 45,5,0,0 GradientBlue right = CMYK 90,45,0,0 HAPPY SPONSORS SO FAR: - Wristband branding (Expo) - Integration of your logo on the bridge banner opposite east entrance (non-exclusive) - 5 flagpoles at east entrance (excl. flags) - 1 banner on the walls of the hall (Expo)

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE COSPLAY

COMMON BENEFITS SOCIAL MEDIA & ONLINE - Sponsor exclusivity within your category - Logo presence on website (category: Cosplay) - License to use the DreamHack Leipzig 2020 logo - Listing in the directory of sponsors - Opportunity to purchase event-passes at a reduced price via online-code - Aftermovie integration in the post event campaign - 2 complimentary exhibitor passes - Exclusive social media posts (Facebook, Twitter and Instagram) regarding the sponsorship - Thematic integration in social media post (Facebook, Twitter and Instagram) BENEFIT AS EXHIBITOR - Digital integration of your logo in broadcast design during Cosplay Contest - 20% discount on floor space up to 50 sqm - Dedicated internet (50 Mbit) - Power supply up to 30 kW including consumption

PRESS AND PRINT - Content-related involvement in cosplay-relevant news and press releases IMPACTED REALMS:

DreamExpo DreamExpo from from eSports LAN Business ON-SITE PROMOTION 12 years 16 years - Integration of your logo on the bridge banner opposite east entrance (non-exclusive) HAPPY SPONSORS SO FAR: - Integration of your logo in the suspension above the sponsored area - Permission to have promotion teams in the DreamExpo - Integration of your logo on the photo wall in the Cosplay area - 30s video content on the Event Stage during Cosplay Contest - 10s video content (in rotation with others) on the video walls in the LAN hall - Promoshow during Cosplay Contest on the Event Stage (10 min)

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE BUSINESS

COMMON BENEFITS SOCIAL MEDIA & ONLINE - Sponsor exclusivity within your category - Logo presence on website (category: Business) - License to use the DreamHack Leipzig 2020 logo - Listing in the directory of sponsors - Naming rights of the Business Lounge („powered by“) - Exclusive social media posts (Facebook, Twitter and Instagram) - 3 complimentary tickets for the eSPORT.BUSINESS.FORUM regarding the sponsorship with access to the Business Lounge - Thematic integration in social media post - Opportunity to purchase 5 business-tickets at a reduced price (Facebook, Twitter and Instagram) via online-code - Business meeting area within the Business Lounge (for 8 persons)

BENEFIT AS EXHIBITOR - 20% discount on floor space to 50 sqm - Dedicated internet (50 Mbit) - Power supply up to 30 kW including consumtion

IMPACTED REALMS:

DreamExpo DreamExpo PRESS AND PRINT from from eSports LAN Business 12 years 16 years - Integration of your content in at least one press release

HAPPY SPONSORS SO FAR: ON-SITE PROMOTION

- Integration of your logo on signage and place cards of the Business Lounge - Integration of your logo in the window design in the Business Lounge

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE DEADLINES

Final delivery of graphics for print, online and on-site branding: 2 weeks after signing the Closure of the online Registration Start application / contract, ordering system start online registration beginning of for ordering services: July 2019 September 02, 2019 December 2019 January 16, 2020

January 24 – 26, 2020

Deadline for technical orders Start Start and permit ticket sales stand allocation: applications: September 2019 October 14, 2019 December 20, 2019

2019 2020

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE AFTERMOVIE & MEDIA

LINKS

AFTERMOVIE

WEBSITE

PRESS RELEASES

REGISTRATION AND ORDERING

.ger dreamhack.de dreamhack.DE DREAMHACK DISCORD TWITCH

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE ORGANISERS & CONTACTS

ORGANISER

Leipziger Messe is one of the ten leading trade fair companies in Germany and numbers among the Top 50 worldwide. The Leipzig trade fair centre takes in an exhibition area of 111,900 m² and has open-air grounds of 70,000 m². Around 280 events take place here Stephanie Scholz Constantin Strobel Paul Jungk every year – trade , exhibitions, conventions and functions – attended by up to 12,000 exhibi- Project Director Project Manager Project Manager tors and over 1.2 million visitors from all over the + 49 341 678 - 80 41 + 49 341 678 - 80 47 +49 341 678-8043 world. [email protected] [email protected] [email protected] Since 2016 Leipziger Messe annually hosts DreamHack Leipzig.

CO-ORGANISER

XMG is Schenker Technologies GmbH‘s cult gaming brand, and one of the leading providers of customizable laptops and desktop PCs. Since their creation more than 15 years ago, many XMG gaming laptops and PCs have received awards both from German and international media. XMG promotes and supports players, teams and events throughout Europe. Philippe Dams Since 2016 XMG has been co-organiser of Project Manager DreamHack Leipzig. +49 341 246 704 - 410 [email protected]

JANUARY 24 – 26, 2020 DREAMHACK-LEIPZIG.DE