ORE Open Research Exeter TITLE Mass Observation, apathy and electoral politics in England, 1937 - 1950 AUTHORS Thackeray, D JOURNAL Historical Journal DEPOSITED IN ORE 24 February 2021 This version available at http://hdl.handle.net/10871/124888 COPYRIGHT AND REUSE Open Research Exeter makes this work available in accordance with publisher policies. A NOTE ON VERSIONS The version presented here may differ from the published version. If citing, you are advised to consult the published version for pagination, volume/issue and date of publication The Historical Journal (2021), 1–24 doi:10.1017/S0018246X21000170 ARTICLE Mass Observation, Apathy, and Electoral Politics in England, 1937–1950 David Thackeray Department of History, University of Exeter, Exeter, UK Email:
[email protected] Abstract While various historians use Mass Observation sources to study popular engagement with politics in the 1940s, they tend to rely on file reports summarizing research or the writings of the national panel, which paid limited attention to how the public engaged with key aspects of electioneering. By contrast, we re-examine Mass Observation’s various election surveys to explore people’s assumptions about how election campaigns should be conducted, the qualities looked for in political parties, and their reflections on the records of governments. Our conclusions shed light on the transformation of British public politics after 1918. During the interwar years it became common thinking to assume that parties would centre their campaigning around a detailed programme for government. Whereas Mass Observation’semploy- ees often claimed that much of the public was apathetic about politics, a reanalysis of the survey results indicates that many people were eager to be seen to be able to offer a considered assessment of the veracity of the competing parties’ promises.