Market 2015 Series intelligence
MEMBER-ONLY MARKET INTELLIGENCE BRIEFING FROM THE ASSOCIATION FOR INTERNATIONAL BROADCASTING | MARCH 2015
TURKEY S GLOBAL AMBITIO’NS
Citizen reporter material available Covering Nigeria s elections ’ AIB worldwide Where we are promoting AIB members 13-16 APRIL 2015 CANNES, FRANCE CONTENTS AIB MARKET INTELLIGENCE - confidential to members |
WELCOME AIB MARKET INTELLIGENCE MARCH 2015
This briefing, prepared exclusively for AIB members, investigates Turkey’s move to increase its international presence with the planned launch of a new global TV news channel. Also this month we highlight opportunities to secure citizen reporter coverage of the forthcoming Nigerian general election, and briefings on the issue of programme exchange file formats at NAB. We have our usual round-up of open tenders in the broadcasting industry.
04 TURKEY S GLOBAL AMBITION ’ Turkey is upping its game when it comes to global influence. An international English-language news channel is part of its strategy
08 CONTINUING GROWTH The number of new channels in domestic markets continues to grow. In Cameroon, six new digital TV channels are set to launch, AIB has discovered
09 PROGRAMMING & TECHNOLOGY Citizen reporters available for coverage of the Nigerian elections from a different perspective; briefings available on programme exchange file formats
10 AIB AROUND THE WORLD AIB works to promote its members around the world. See where we will be working during the first two quarters of 2015
11 #IAMABROADCASTER A report on the first AIB #iamabroadcaster conference held in London during February
13 TENDERS Open tenders at media houses worldwide
THE ASSOCIATION FOR INTERNATIONAL BROADCASTING PO BOX 141 CRANBROOK TN17 9AJ UNITED KINGDOM T +44 20 7993 2557 F +44 20 7993 8043 www.aib.org.uk
AIB MARKET INTELLIGENCE MARCH 2015 03 | | AIB MARKET INTELLIGENCE - confidential to members | PLATFORMS AND CHANNELS
TURKEY S GLOBAL AMB’ITION
As the 18th most populous country in the world and the 37th largest by area, and positioned at the crossroads of Europe, Asia and the Middle East, Turkey has always been a state of significant importance in the world. Now the country is about to increase its presence in the world with the launch of a new international TV news channel, AIB has been discovering
he number of strategic importance. The former expand its regional and global international TV Foreign Minister (now Prime influence. Over the last five years, news channels is Minister) Ahmet Davutoğlu set in Turkey is Turkish Airlines has significantly set to increase later train a range of initiatives after his expanding increased its global marketing to in 2015 as Turkey appointment to the Foreign its global increase the number of customers T enters the global Ministry in 2009. According to to and from its Istanbul hub. The TV market with an some academics, Davutoğlu soft power, company has spent tens of millions ambitious new project. TRT World believed that Turkey had underplayed trade and of dollars across multiple will be an English-language TV its international strategic economic marketing platforms to encourage news channel that seeks to rival importance and potential influence. “ business and consumers to choose initiatives existing international channels. This global reticence needed to it as their airline of choice. It has TRT World will have its change, believed Davutoğlu, and it sponsored Manchester United headquarters in Istanbul, with is likely that TRT World is one of football [soccer] club, guaranteeing significant broadcast centres in the results of these new outward- that the airline’s brand is seen on London, Kuala Lumpur and looking foreign policy initiatives, TV screens around the world Washington DC. alongside the growth in Turkish thanks to the popularity of the The launch is part of an Airlines, for example. football team. The faces of increasing effort to project Turkey’s Turkish Airlines is an interesting Manchester United’s team have soft power and geopolitical case study in the country’s move to been seen in TV advertisements for
04 MARCH 2015 AIB MARKET INTELLIGENCE ” | | AIB MARKET INTELLIGENCE - confidential to members TURKEY’S GLOBAL AMBITION |
the airline. In 2014, the airline was the USA which ranked first and Soft power index reported to be in negotiation for second respectively, and ahead of shirt sponsorship with another UK neighbouring Greece which was Turkey has Rank Country Score football team, Chelsea, reported to ranked 33rd. The Institute for long been 1 UK 7.289 be worth more than £18m (€25.5m/ Government is explicit in saying an inter- 2 USA 6.989 US$27m). It has sponsored other that the rankings are not an 3 Germany 6.484 sports in markets from Japan to absolute measure of states’ influence, national 4 France 6.472 Europe. but rather their potential for radio 5 Sweden 5.752 These global sponsorship influence. The survey findings for broadcaster 6 Japan 5.613 initiatives come at a time when the the past few years have appeared in “ 7 Denmark 5.598 airline is increasing its route Monocle magazine and AIB has 8 Switzerland 5.553 network and flight frequency, tended to agree with the results. 9 Australia 5.534 regionally and internationally. In The survey examines each state’s 10 Canada 5.417 2014, Turkish Airlines increased its success in five component parts – 11 South Korea 5.350 flights between Tehran and Istanbul business and innovation; culture; 12 Norway 5.327 to 28 a week, signifying the government; diplomacy; and 13 Finland 5.267 importance of relations between the education. It is the cultural and 14 Italy 5.186 two countries and the trade diplomatic components that are of 15 Netherlands 5.161 potential that exists between the most interest when examining a 16 Spain 4.981 neighbouring countries. country’s international media ” 17 Brazil 4.675 Turkey is also building what is ambitions. According to American 18 Austria 4.650 likely to be one of the world’s political scientist Joseph Nye, a 19 Belgium 4.556 largest airports close to Istanbul. country becomes naturally 20 Turkey 4.263 This is designed to provide an attractive to others when its culture 21 New Zealand 4.249 alternative hub to those of the promotes universal values that 22 China 4.237 Middle East, notably Dubai and Doha. other nations can readily identify 23 Portugal 4.217 It is against this background of with. The survey’s measure of 24 Ireland 4.160 Turkey’s increased presence and cultural success looks at both the 25 Poland 3.817 assertiveness on the world stage quality and the international reach 26 Singapore 3.759 that the new international TV of a nation’s cultural output. 27 Mexico 3.590 service is being launched. This is The diplomatic measure explores 28 Russia 3.564 not to say that Turkey’s public the ability of states to shape a 29 Israel 3.437 broadcaster has been absent from favourable national narrative and 30 Thailand 3.347 the international broadcasting the engagement of international 31 Czech Republic 3.346 market. Indeed, it has operated audiences. 32 Chile 3.285 international radio services since It is interesting to note that 33 Greece 3.260 the late 1930s, with the brand Turkey is attempting to engage on 34 South Africa 3.117 “Voice of Turkey” introduced in multiple levels as it develops its 35 Argentina 3.062 1963. TRT also has two soft power initiatives. For example, 36 India 2.776 international TV services, one in Turkey will be the “country of 37 Malaysia 2.606 Turkish, the other in a number of honour” at the MIPCOM 38 UAE 2.416 regional languages. However, it is programme market in Cannes in 39 Egypt 2.351 with English-language television October this year. The MIPCOM 40 Indonesia 1.739 news where countries see the need initiative is being managed by the to influence international opinion Istanbul Chamber of Commerce and this is why TRT World is being and it is understood that in excess planned. of €200,000 is being spent on the Cannes project. It may be that TRT SOFT POWER CONTEXT World will be launched at This initiative from Turkey – which, MIPCOM. because of its scale, AIB believes is TRT IN THE WORLD funded by the Turkish Foreign Ministry, rather than TRT’s The Turkish Radio and Television domestic funding which comes Corporation [TRT] has been mainly from a levy on electricity involved in international bills – is an attempt to deliver more broadcasting for some time, and the effective soft power impact. new news channel builds on – and In its 2012 study The New significantly develops – its heritage Persuaders , the UK’s Institute for in this field. Government ranked Turkey as 20th TRT World increases the in the world, against the UK and Corporation’s international
AIB MARKET INTELLIGENCE MARCH 2015 05 | | AIB MARKET INTELLIGENCE - confidential to members
| TURKEY’S GLOBAL AMBITION SOCIAL TURKEY t Above left TRT services. It has a long-established in Istanbul; top of 11.2 per 100 inhabitants, international radio service Voice of Turkey makes some use of right members of compared with Greece at 26.2 per operating under the brand Voice of social media platforms, with Istanbul Chamber 100 and the Netherlands with 40.1 Turkey in 29 languages. These radio Facebook pages for a number of its of Commerce per 100. The percentage of homes services are carried on short wave language services, including signing the agree- with internet is 49.1, against 64.7% ment for Turkey to from a single transmitting station in English (with around 4,400 “likes” in Cyprus and 55% in Kazakhstan. be country of central Turkey with most on the air at the time of writing), French honour at MIPCOM; In addition to the relatively low for a limited number of hours (see (27,000), Albanian (12,000), Hausa bottom right TRT broadband penetration in Turkey, table overleaf). (29,000), Pashto (9,400) Swahili news channel audiences for TRT television On television, TRT Turk is an (19,000) and Urdu (2,800 likes). The cameraman channels fall far behind those of international news and information pages seem to be used to distribute their commercial rivals. In 2010, channel in the Turkish language news stories to Facebook users, Kanal D enjoyed audience share of targeting expatriates. This was rather than being deployed as a tool 13.9% against TRT-1 with just 3.3% launched in 1992 under the TRT-Int to engage with the audience. share. More recent figures are brand and is today available via 11 The Facebook pages of TRT’s challenging to obtain as TRT satellite feeds. domestic TV channels have greater withdrew from the Nielsen rating TRT-Avaz is a regional service, numbers of followers. TRT Haber system over a dispute about the aimed at the Balkans, the Middle and TRT 1 each have around 1.5m accuracy of the statistics for TRT East and Central Asian countries. It likes. TRT-Avaz has 355,000 likes on channels. broadcasts in Bosnian, Azeri, Facebook. FIELD FIRST Kazakh, Kyrgyz, Turkmen and It is unsurprising that TRT’s Uzbek with programmes shown domestic channels have apparently TRT says that its new international with Turkish-language subtitles. low numbers of Facebook fans. news channel will differentiate The channel is carried on four Turkey’s population is around 81m, itself from the “crowded and satellite transponders and has cable but access to the Internet within competitive landscape of global distribution in Azerbaijan, homes in the country is among the news through our focus on Kazakhstan and Kyrgyzstan. lowest in Europe. The total number newsgathering and fresh perspectives As with many international of users of the Internet in the on the day’s news”. It is claiming channels, AIB has been unable to country as a whole is around 46.7% that it will deploy journalists “to trace any proactive marketing according to the UN Broadband the heart of the story, breaking carried out for TRT’s existing Commission, despite 70% of the news on a global basis and bringing international radio and television population aged 35 or under. In our audience closer to the event”. It services. The channels seem to rely Greece, the figure is 59.9% and in describes this as being “field first” – on word-of-mouth to attract Spain 71.6%. presumably meaning having viewers and listeners with more Data from the UN Broadband extensive on-the-ground news- recently social media being used to Commission reveals that Turkey gathering teams in key locations. attract and retain audiences. has fixed broadband subscriptions This is an ambitious objective for
06 MARCH 2015 AIB MARKET INTELLIGENCE | | AIB MARKET INTELLIGENCE - confidential to members TURKEY’S GLOBAL AMBITION |
a new international news channel This will be a costly exercise and Voice of Turkey and one that it is very costly to do it may be challenging to achieve language services well. With such stiff competition in TRT-World widespread distribution in advance Language Hours per day the global news marketplace, TRT of the channel’s launch. AIB’s will face Afghani Online World needs to be extremely good research suggests that in many stiff Albanian Online to attract – and to retain – an markets, platforms are reluctant to Arabic 2 hours daily audience of any significance. To competition add to the existing range of news Armenian Online achieve this, AIB believes that TRT and needs a channels offered. There will need to Azeri 2 hours daily World needs to position itself as a be clear differentiation to gain strong USP Bosnian Online destination for breaking news, “ access to some of the “harder to to attract Bulgarian 1 hour daily accurately told. please” platforms. Croatian Online It will require a wide range of viewers AIB understands that a seasoned Dari 1 hour daily experienced editors, journalists and international distribution executive English 6 hours daily presenters to achieve this and it is has already been hired to lead the Farsi 2.5 hours daily making moves to put together a work on getting TRT World onto French 2 hours daily strong team at its Istanbul HQ and platforms around the world. Georgian 1 hour daily three bureaux. MARKETING German 2 hours daily RECRUITMENT DRIVE Greek Online Alongside distribution, the new Hausa Online only AIB’s research shows that a news channel will require Hungarian Online London-based HR firm has been extensive marketing. While it is Italian 0.5 hours daily engaged to recruit staff. The Miles ” unlikely that there will be a Kazakh 0.5 hours daily Partnership has set up a specific marketing initiative and spend Kyrgyz Online TRT World recruitment website equal to that of Turkish Airlines, Macedonian Online that lists current openings. The TRT World will need to find and Mandarin 1 hour daily posts range from correspondents market a USP that makes it stand Pashto 0.5 hours daily based in Kuala Lumpur to out from other channels in the Romanian Online presenters and producers in all four increasingly crowded international Russian 1 hour daily broadcast centres. The number of news space. To do that, it will Serbian Online posts being advertised suggests require first rate programming that Spanish 2 hours daily that this will be a smaller, tighter starts conversations. Swahili Online operation than many of TRT At the time of writing, the TRT Tatar 0.5 hours daily World’s competitors. World recruitment site does not Turkish 19 hours daily The recruitment site says that the have any jobs listed in marketing or Turkmen 0.5 hours daily channel is looking for “professionals distribution. It may be that TRT’s Urdu 1 hour daily who can help us take a thoughtful existing marketing department will Uyghur 2 hours daily and authentic approach to story- be tasked with developing an Uzbek 1 hour daily telling and to find the human angle.” international marketing strategy It goes on to say that TRT that supports the channel’s launch. When services - such as English World’s “content strategy will focus TRT has not devoted any effort to - are on the air for several on finding innovative ways of marketing its existing international hours, some programme blocks reaching out and engaging our radio channels, as far as AIB can tell, are repeats audience. Stories will be tailored for and it has little or no experience in each platform to optimise global marketing, save for the engagement and interaction with programme sales stands at events the audience and to enrich content like MIPTV and MIPCOM. with their reaction, thoughts and As any global channel knows, creativity”. marketing is expensive. However, without a significant marketing DISTRIBUTION initiative, the investment in TRT World says that the new news newsgathering, production and channel will be a multi-platform distribution is wasted as viewers operation, with free-to-air need to be persuaded to spend the distribution in what it claims are time sampling a new channel. They “all major English-speaking also need to find something that territories” as well as mobile and captures their imagination, causing social media platforms. AIB Examples of them to return to the channel and presumes that this means that it ret ception to spread the word to friends and will be seeking free-to-air verification - or colleagues. distribution on domestic platforms QSL - cards It will be interesting to see how in the US, UK, Middle East and issued by Voice of TRT World fares as it starts its Turkey Africa. journey on the international stage. n
AIB MARKET INTELLIGENCE MARCH 2015 07 | | AIB MARKET INTELLIGENCE - confidential to members | CHANNEL GROWTH
Cameroon digital India’s FM expansion channels to continue
he migration of analogue TV to digital he long-awaited third phase of FM licensing in India is now offers the opportunity for broadcasters underway. The Ministry of Information and Broadcasting has to develop additional channels to “super issued a Notice Inviting Applications to take part in an serve” audiences. Channels with specific electronic auction of 135 channels in 69 cities. genres are now a real possibility as Successful bidders in Phase III will be granted licences T audiences seek reasons to upgrade their T for 15 years, as opposed to the ten year terms of Phase II TV equipment as digital switchover and the limit on foreign direct investment in the new happens in less developed markets. channels is raised from 20% to 26%. Limits on owning channels in the In Cameroon, six new channels are to be launched by same city are also removed. A Phase III operator is allowed to own up to state broadcaster Cameroon Radio and TV Corporation. 40% of channels in a single city, provided that there is a minimum of three These include a 24-hour news channel and a children’s operators in the city. channel. The first of these is due to go on the air as The commercial radio industry in India appears to have welcomed the early as June this year. decision to finally start work on issuing additional licences. Radio City CEO At the AIB’s #iamabroadcaster conference in London Apurva Purohit told Press Trust of India: “We are happy. Despite [the] long in February, CRTV Deputy Director-General Professor delay, it is now happening.” Francis Wete told AIB that the Corporation is looking for The CEO of rival Reliance Broadcast Network, Tarun Katiyal, said “It is content partnerships for its planned news channel. The an excellent step in the right direction” that will take the country’s media news channel is to be a 24 hour-a-day operation and industry to a new level, particularly as it allows commercial radio to start will need international news services to support its operating in cities that hitherto have not benefited from the initial roll out of output. AIB was able to successfully introduce commercial stations. Professor Wete to a number of AIB members who may The Phase III auction will start in late April and existing Phase II licence be able to assist in providing content to the news holders are permitted to move to Phase III provided they apply before channel. March 23. As CRTV develops its other new digital channels, News remains off-limits to commercial radio in India. Privately-owned there may be additional opportunities for AIB members stations may rebroadcast All India Radio news bulletins, but not produce to enter content partnerships with the West African their own despite continuing lobbying efforts by the owners of the principal broadcaster. FM networks, many of which are newspaper publishers. According to recent audience measurement data in India, Reliance’s Big Contact AIB for more information and for an FM is the mosty popular station in Mumbai, Fever FM in Delhi, Radio Mirchi introduction to CRTV. in Kolkata and Radio City in Bangalore.
08 MARCH 2015 AIB MARKET INTELLIGENCE | | AIB MARKET INTELLIGENCE - confidential to members PROGRAMMING & TECHNOLOGY |
Citizen reporters tracking Programme file Nigerian elections live exchange standards
he media industry has a constant battle to keep up with the inexorable march of technological development. New technological developments introduce new levels of complexity in ways that are T not always expected. The move from tape- to file-based programme exchange has taken away some of the certainties and the familiarity people throughout the broadcasting industry have come to expect. The number of possibilities in file-based workflows are immense, but so too are the complications, n Our Radar has reporters should contact AIB to use particularly in the area of delivering programmes to launched a new posted content, tap the network as broadcasters. Many major broadcasters are now only network of trained sources and develop longer reports, prepared to accept programmes as electronic files, citizen reporters, as text or audio. rather than tapes. This introduces complexities for all who will be involved as file format standards are either not clearly O covering the BACKGROUND: defined or vary widely. Nigerian Elections In November 2014, On Our Radar AIB is partnering with the Advanced Workflow Media from marginalised and remote travelled to the Niger Delta to train Association to help AIB members make sense of this communities in the Niger Delta. a new network of 36 citizen important, yet sometimes overlooked, subject. Their reports can be syndicated by journalists, chosen for their drive AMWA has overseen the development of: other reporters or news agencies. and impact as representatives n File format for multiple versions of media files (for They have been trained to within their regions. Turner), application specification, AS-02. This now has crowdsource concerns and voter Equipped with the skills and much in common with the Interoperable Master Format experiences in their localities. Many means to share stories from the work, currently under way in the United States. are living and working in regions centre of their communities, these n File format optimized for programme delivery that even local and national media reporters offer a diverse range of intended for direct playout via a video server (for PBS to fail to cover, so the use of mobile on-the-ground perspectives from use with its approx. 300 member stations), application phones - the most accessible form remote and marginalised specification, AS-03. of communication in Nigeria - is communities, before, during and n File format for a fast turn-around, end-to-end crucial in ensuring that lesser- after the election. Their reporting production workflow (for CNN) but also now adopted heard perspectives are broadcasted will be structured via mobile, using with a minor variation by CANAL+, TF1 and M6 in and shared. SMS, WhatsApp and phone calls to France, application specification AS-10 Their focus is on issues such as: develop collaborative stories and n File format for the delivery of SD and HD finished - electoral malpractice (failure to featured articles. programmes to broadcasters (for the UK’s DPP – BBC, provide voters cards, vote buying, Their reports are being managed ITV and C4), AS-11 voter intimidation) through an award-winning news AMWA has offered AIB members attending NAB in - their communities' hopes and hub that uses mobile gateways to Las Vegas in April the chance to attend briefings on the expectations for the next track and curate news content in development of the vendor-neutral AS-11 standard that government real-time. has been approved in the UK by all major broadcasters - their communities' reactions to The project has been developed for programme exchange. AS-11 is currently being insecurity caused by Boko Haram in in collaboration with Stakeholder discussed as a solution to file-based programme the North Democracy Network. exchange by broadcasters in the Nordic region, and in - key issues such as corruption, For more information on how to Australasia. electricity, environment and make use of On Our Radar Technologists attending NAB from AIB member infrastructure that may swing the citizen reporters, contact AIB companies are invited to contact AIB head office for next election. head office . details and invitations to the proposed briefings. Media outlets and interested
AIB MARKET INTELLIGENCE MARCH 2015 09 | | AIB MARKET INTELLIGENCE - confidential to members | AIB EVENTS G B B
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e r u t c i AIB AROUND THE WORLD P
As part of its work to spread news of its Members and influence the wider international media industry, AIB takes part in a wide range of events in different markets
IB has started the year as it means to AIB global presence Q1-Q2 2015 go on - making sure that it has a 18-19 February AIB #iamabroadcaster London presence at major events so that we Our international media conference attended by delegates from can talk about our growing number around the world of members, and ensure that they are 24-26 February BVE London part of the conversation when it AIB s CEO Simon Spanswick and Editorial Director Neal Romanek A ’ comes to international media. chaired sessions at this event In February, AIB had its own conference - 2-5 March Mobile World Congress Barcelona #iamabroadcaster. This brought together a range of The Channel was available to delegates to this global meeting of the world s mobile and related industries members and members of the wider media community ’ from across Europe, the Middle East, Africa and North 18-19 March The Guardian Changing Media Summit London America for two days of discussion and debate about The 10th annual summit examining how media are coping with digital disruption and more besides. AIB will be at the event. the media industry. A summary of the event appears 25-28 March FICCI Frames Mumbai on page 11 of this briefing. AIB CEO Simon Spanswick will be speaking at the event. Copies of Later in February, AIB’s international media The Channel will be available to delegates magazine The Channel was available to the 80,000+ 11-16 April NAB Las Vegas delegates at Mobile World Congress. AIB believes that AIB is working with AMWA to introduce members to the organisation it is important that the mobile industry and the global to explore new standards in global file exchange formats media industry work together to find synergies and to 13-16 April MIPTV Cannes ensure that high-quality media content is available on AIB will be at the programme market, and copies of The Channel will mobile devices. It’s also important in making sure that be available to delegates the world recognises that broadcasting services need to 27 April The AIBs Global be maintained in key spectrum ranges, such as C-band, The 11th annual AIBs will open for entry on 27 April. Full details on where the mobile industry is lobbying to have a categories and entry rules will be published then significant allocation assigned to mobile broadband. 28-30 April TV Connect London Over the coming months, our global presence will AIB is supporting this annual event that brings together leaders in increase as we take part in the events listed here. Talk connected entertainment. The Channel will be distributed. 6-7 May Digital Broadcasting Nigeria Abuja to us about the issues you would like us to raise as we AIB CEO Simon Spanswick will be speaking at the event. He will also continue to support your organisation as part of your be visiting members and potential members in Nigeria. The Channel membership benefits. Check out AIB’s full calendar of will be available to delegates media events online.
10 MARCH 2015 AIB MARKET INTELLIGENCE | | #IAMABROADCASTER SUCCESS IN LONDON
It was unlike any other media conference, said many of the delegates to AIB’s #iamabroadcaster, as it offered such deep and useful insight into media markets around the world. Those who were there overwhelmingly
said it was great. Neal Romanek provides this brief summary t Above Wilfred n February, AIB hosted its hampered by infrastructure Frost of CNBC dominated by mobile phone usage, first #iamabroadcaster challenges and local political Europe with a higher percentage of Global Media Summit. The uncertainties, the continent is moderates the “advanced” mobile use than other two-day-long conference, nonetheless growing in technical Where s the developing regions like South Asia. “ ’ Cash session held at London’s Royal and business competence, ” Momoh said of Africa’s mobile IInstitute of British Architects, technological development and is future, “Imagine what will happen was a global event, featuring starting to sate its hunger for media to mobile television when there are speakers, panellists and delegates and information. , promises more than 300 million users of from over a dozen different explosive growth in the next smart phones and tablets.” countries, across five continents. decade. The continent’s potential LEVERAGING MOBILE #iamabroadcaster featured 17 was repeatedly referred to conference sessions, balanced with throughout the conference as an Leveraging this mobile use has ample networking and fine dining, incubator, or a laboratory, for the already been the core strategy of covering topics from the pros & next incarnation of the global Radar, whose founder, Libby cons of outsourcing to brands as media industry. Powell, spoke about the charity’s content-makers, from the search for John Momoh, CEO of Nigeria’s training of people from new business models to new ways Channels TV – one of the marginalised communities in SMS- of storytelling in the digital age. continent’s consistently top-rated based journalism. Powell showed One of the key takeaways of the networks – addressed the footage of Radar journalists, some conference was the need – an conference with some remarkable with extremely challenging urgent one – for broadcasters to statistics on Africa and its future. It physical handicaps, who have expand their vision beyond the is estimated that by 2020, Africa’s become respected journalistic traditional broadcast space, and collective GDP will be $2.6 trillion voices locally. One of Radar’s that new space is not just a with an estimated 600 million mobile reporters was a principal technological and social space – but internet users. Momoh didn’t see early source for news in Sierra a physical space as well. the final switch to digital TV taking Leone on last year’s Ebola outbreak. place in Africa for another five Tabitha Elwes of Prospero ALL SYSTEMS GO IN AFRICA years, however. Often lacking the Strategy provided a thorough Africa is set to become the go to “last mile” in connectivity in rural analysis of Netflix’s current market for the 21st century. Still regions, African media is positioning which was enough to
AIB MARKET INTELLIGENCE MARCH 2015 11 | | AIB MARKET INTELLIGENCE - confidential to members | #iamabroadcaster
send a chill down most conducted by TIMA asking young “People have got very good filters for broadcasters’ spines. Netflix, a people in London, Paris, bullshit. Authenticity is becoming more company with very little overhead Washington DC and Teheran about Tom Roope, compared to incumbent networks, their media consumption habits. To important in content” – has made a point of spending the amusement – and dismay? – of Creative Director of The Rumpus money on new content at a level many delegates, appointments with Room that is impossible for the traditional the TV set were of extremely low “Just adding wider color gamut and broadcasters to match. It’s been said priority in virtually every response. high dynamic range would that the Cold War was won by Universally, it seems, video content substantially improve HD” – Michael America spending at a level the – call it “television” if you like – is McEwen, Director General of North Soviet Union simply couldn’t consumed on computers, phones American Broadcasters Association compete with – Netflix might be and tablets, at the time and place of adopting a similar strategy, but the viewer’s choosing. “We’ve been shocked by how with a spend on premium content TIMA’s special onstage Q&A broadcasters have given away their instead of arms. Elwes underlined with a group of twenty-something streaming rights” – Lippe Oosterhof, in her address that the OTT market media viewers confirmed that TV CEO of Livestation has proved far more volatile than watching and linear broadcast are a “I recently moved into a new flat and the traditional space, and what secondary, or tertiary, viewing goes up can just as quickly come experience. Some of the young immediately wanted internet access. I down. She noted that Netflix’s people on the panel didn’t even didn’t even think about getting a TV” – biggest streaming content own a TV and rated buying one a participant in Young Persons panel by competitor, Amazon, is still lagging low priority. TIMA behind the Netflix juggernaut. But rather than being a cause for “The price point Netflix is willing to pay “But,” she said, “they’re Amazon. despair, #iamabroadcaster showed for original content has blown They’ll figure it out.” that the media industry has incumbent broadcasters out of the blossomed from a single bloom into PROJECT EVERYONE water” – Tabitha Elwes, Partner at a bouquet of possibilities for Prospero Strategy #iamabroadcaster also featured a reaching audiences. The theme of special video appearance by “opportunity” reappeared again “I’ve been to countless conferences director Richard Curtis, calling for and again, with a new future on with men in their 50’s…and they participation and partnership in his offer to any broadcaster willing to continue to talk about traditional global Radio Everyone project. reach out and get it. growth models” – Henrik Eklund, Radio Everyone will feature a 7-day NEXT EDITION Founder & CEO of Newstag online stream, beginning the week “When we talk about changing media of 28 September, supporting and AIB is now exploring the potential increasing awareness of the the for holding the second habits we usually talk about UN’s Millennium Development #iamabroadcaster conference in the technology, but we need to also talk Goals. first quarter of 2016. We will be about relationships and story” – Holly Throughout the conference, delighted to hear from members Goodier, Director of Marketing and delegates were treated to a series of who wish to contribute to this Audiences, Future media, BBC short vox pop collections, important conference. n
12 MARCH 2015 AIB MARKET INTELLIGENCE | | AIB MARKET INTELLIGENCE - confidential to members TENDERS |
Tender watch
FRANCE L. Mesogeion 432, Agia Paraskeyi ARTE For the attention of: Panos Kefalas 4 Quai du Chanoine wintering - CS 20035 153 42 Athina For the attention of: Arnaud Willer GREECE 67080 Strasbourg Cedex Telephone: +30 2106075965 FRANCE Fax: +30 2106075761 Telephone: +33 388 142 222 www.nerit.gr E-mail: [email protected] The new public broadcaster in Greece is advertising a tender for Fax: +33 388 142 040 the supply of outside broadcasting vans with the provision for 3-5 ARTE is a European cultural television station broadcasting in cameras and staff. The vans will be used for political, sporting, German and French broadcast via DVB-T (TNT), cable, satellite, cultural and other events when the transmission requirements xDSL and Internet. exceed the needs of a simple single camera car. A contract is shortly to expire for data lines between Strasbourg and various other locations in Germany (Frankfurt / Main , Kehl, MONTENEGRO Baden-Baden) and France (Paris). ARTE wants to let a contract for Montenegro’s Agency for Electronic Media has announced a tender the supply of these lines that are used to transport the ARTE for awarding capacity on the first national DVB-T2 multiplex (MUX 1). programme signal. The multiplex will cover four areas – Bjelasica (channel 43), Lovcen ARTE wants a one and only point of contact for the management of (35), Podgorica (24) and Tvrdas (49). DTT network operator Radio- all these lines and facilities with the exception of the historical difuzni Centar will be responsible for providing 85 per cent reasons ARTE managed or owned by ARTE lines in the Strasbourg coverage of the population of Montenegro. area. Commercial broadcasters as well as non-profit organisations will Time limit for receipt of tenders or requests to participate be able to compete for the six free-to-air licences. 25.03.2015 - 19:00 The Agency has also adopted the criteria and methodology for scoring applications, with 60 per cent of the points being awarded GERMANY for programme content. A deposit in the amount of €5,000 will be SWR required from commercial bidders. At Fort Gonsenheim 139 For the attention of: Mr Samuel Spengler SOUTH AFRICA 55122 Mainz SABC GERMANY Supply and installation of digital mixing consoles, digital on-air Telephone: +49 613 192 932 721 consoles and the associated peripheral material for Motsweding E-mail: [email protected] FM studios north west Fax: +49 61319291832721 The Broadcast Consoles and peripheral Equipment in the current SWR is advertising a tender for the supply of an SNG vehicle studios have reached the end of their lifespans after 25 years of designed primarily for SWR for the implementation of news extensive operation, giving rise to high maintenance costs. reporting and for playing back live switching and contributions in Furthermore, vendors no longer support consoles and equipment magazine programmes. in the current studios, any failure of the equipment affects For the live EB has a tethered via radio path camera. broadcast continuity and poses high broadcast risk. The slim personnel concept for operation the vehicle to the whole Tender documents are obtainable from 19 February 2015 (between operation are kept as clear and simple. 8h00 & 16h00) upon receipt of proof of payment of a non- This automatic or remotely operated satellite uplink and simple refundable fee of R1000-00 made to SABC LTD General Deposit equipment results in video technology and audio technology. Account at ABSA, Account Number 4080874120, Branch: Sandton The base vehicle for the live EB a Mercedes-Benz used Sprinter City, Ref no. SGE/MTS/MXC/15/05 and the NAME OF THE BIDDING panel van MB 316 CDI, short wheelbase, low roof, 2 sliding doors COMPANY with windows. Closing Date: 19 March 2015 at 12h00 The contract for the Live-EB satellite transmission vehicle is assigned entirely to a general contractor. SPAIN The contractor must perform the complete system design, Sociedad Pública de Radiodifusión y Televisión Extremeña, S.A.U. automotive, interior design, electrical and air-conditioning A-06446447 installation, as well as the equipment delivery, system integration avda. de las Américas, 1 and documentation , The general contractor must deliver a For the attention of: Eduardo Colorado turnkey vehicle. 06800 Mérida (Badajoz) Time limit for receipt of tenders or requests to participate SPAIN 04.13.2015 - 12:00 Telephone: +34 924387650 E-mail: [email protected] GREECE Fax: +34 924313644
Nea Elliniki Radiofonia, Internet, Tileorasi A.E. This tender is for the supply of 1,020) hours of audiovisual t
AIB MARKET INTELLIGENCE MARCH 2015 13 | | AIB MARKET INTELLIGENCE - confidential to members | TENDERS
content intended to be integrated into the programme schedule of 25.3.2015 - 12:00 Canal Extremadura. Time limit for receipt of tenders or requests to participate British Broadcasting Corporation (BBC) 8.4.2015 - 15:00 Broadcasting House, Portland Place For the attention of: David Main UNITED KINGDOM W1A 1AA London British Broadcasting Corporation (BBC) UNITED KINGDOM Broadcasting House, Portland Place Telephone: +44 7930473329 For the attention of: Hendry Felicity E-mail: david.main.ext@bbc.co.uk W1A 1AA London The BBC intends to commence a procurement for the provision of UNITED KINGDOM a service and system enabling the creation of high quality weather E-mail: [email protected] forecasts for UK (both national and regional) and global output. The BBC is seeking to establish a roster of non-exclusive, best The BBC would like to ascertain market interest, and obtain value for money pan-BBC framework agreements for the supply of expressions of interest from those suppliers who wish to partake professional video acquisition equipment, professional lenses, in any future procurement. Suppliers should clearly identify which portable storage devices and storage cards, advanced camera of the Lots (either one or both) are of interest. battery systems, semi-pro and consumer camera equipment and This PIN contains details of the BBC's prospective requirements, linear and file-based record and replay equipment, including as far as they are known at this time. It also identifies the likely warranty and support. The Framework is divided into Lots. Camera lotting structure of any future procurement. The final detail of any Lots 1, 2 and 3 are based on the European Broadcasting Union procurement will be confirmed within any future Contract (EBU) R118-1 Camera Tiers (found at: Notice(s) and Tender documentation. https://tech.ebu.ch/docs/r/r118.pdf), which is a minimum The BBC reserves the right not to procure all or part of the criterion: services listed and to change the scope for the potential services. Lot 1: System Cameras (Tier 1 EBU R118 Section 2.4.1); The remainder of this PIN provides: Lot 2: Portable Camcorders (UHD1 Tier 1 & 2, HD Tier 1, 2L & 2J A brief overview of the BBC and BBC Weather EBU R118 Sections 2.1 & 2.2, 2.4.1, 2.4.2, 2.5 & 2.6); A high-level description of the BBC's editorial vision for the way in Lot 3: Specialist Cameras (Tier SP EBU R118 Section 2.3 but other which weather information will be presented to its viewers, sections will be considered); listeners and licence fee payers using other BBC services such as Lot 4: Consumer and Non-Broadcast Cameras and Accessories; online. Lot 5: Professional Broadcast Lenses; Lot 6: Portable Storage Devices, Media Cards and Card Readers; British Broadcasting Corporation (BBC) Lot 7: File-based Record and Replay Equipment; Broadcasting House, Portland Place Lot 8: Advanced Camera Battery Systems and Camera For the attention of: Ede Ebohon Accessories. W1A 1AA London More information relating to the LOTS can be found in the PQQ UNITED KINGDOM Document (PROC/2014/64/FH). E-mail: [email protected] The aim of the framework is to provide competitive agreements The BBC intends to appoint a single supplier for up to 10 (ten) covering a broad and diverse range of equipment, high service years for provision of the connectivity services which interconnect levels, high quality comprehensive technical back up/support, BBC sites and other suppliers and partners. The cost range given warranty and guidance on equipment use. Suppliers must below is the estimated annual value. The connectivity service demonstrate that they can offer sufficient breadth of equipment, provides the critical interconnections which support both the technical know-how/expertise and delivery. All products will be broadcast signal interconnections and enterprise IT networks. This generally available from stock, supported by appropriate inventory will include high capacity core network connectivity between fixed levels from a supplier(s) with proven experience of dealing with sites with a range of presentations to include point to point and large multi-site organisations. A range of rapid delivery solutions point to multipoint circuits conforming to specified broadcast will be required to BBC premises across the UK, with next day circuit performance parameters as well as enterprise data delivery as a standard offering, inclusive in product pricing. circuits. The product range will reflect the operational needs of the BBC The chosen supplier will also be required to supply a range of during the lifetime of the Framework and must be dynamically standard telecommunications products and services to any managed to reflect changing technologies employed within the specified site. These will include (but are not limited to) permanent broadcast environment, with commitment and ability in terms of a and temporary private circuits, direct exchange lines, ISDN lines, proactive approach to collaboration with the BBC. Mini competition ADSL services. This will not include the enterprise IT local area call off contracts and reverse e-auctions may be used for networks, mobile telephony and data or internal telephony significant value spend. services which will be part of a separate procurement. The initial contract term is for 2 years. The BBC may at its sole In addition to the above services, the chosen supplier shall be discretion extend the framework(s) on up to 2 further occasions by expected to cooperate with the BBC, its commercial and service up to 12 months on each occasion. management functions and the BBC's other suppliers for Time limit for receipt of tenders or requests to participate technology infrastructure services.
14 MARCH 2015 AIB MARKET INTELLIGENCE | | AIB MARKET INTELLIGENCE - confidential to members AIB CONTACTS |
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AIB MARKET INTELLIGENCE MARCH 2015 15 | |