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Pearl District Portland,OR United States B. Bandel Jeske and J. Hampton The Pearl District Transportation Walkability Green Development Photo Reuse Pocket Parks Stormwater processes Photo credit: flicker.com The pearl district incorporates access to transportation by providing a Project for Public Places names the Pearl District a Great Place and recom- streetcar that runs though the neighborhood to downtown. It is an area with a high mends it as a model for urban development degree of walkability and is very pedestrian friendly with small pocket parks placed within the busy streetscape. By taking old warehouse buildings and reusing them as new loft condos, the district has brought a vision of reuse to the area and a feeling of history to the present day. The neighborhood highlights green development by uncovering the stormwater processes throughout the neighborhood. 1 | PEARL DISTRICT “Change is a hallmark of the Pearl--whether it was rail yards replacing marshland, trucks replacing trains, condos replacing artists, or streetcars replacing autos.” -Pearl District Development Plan, 2001. Context District Statistics The Pearl District is bounded to the north by the Wilamette River, to the east by N. Population: 4,913 W. Broadway Avenue, to the south by W. Burnside Street, and to the west by the 405 freeway. Originally platted in 1869 and developed in 1895, the area flourished Households: 3,700 until the middle of the twentieth century as a industrial, manufacturing, and ware- house hub with its own rail yard. Known as the “Northwest Industrial Triangle”, Owned: 52% the area lost many businesses when changes in transportation shifted from rail to trucks. Low-rents and high vacancies attracted many artists and start up busi- Rent: 48% nesses, spurring conversions of the existing warehouses both legally and illegally into residences. Current planning actions began in earnest in the 1980s following Average Household Size: the Central City Plan for downtown Portland, which laid the foundations for the 1.299 Pearl District Development Plan. The 2001 Pearl District Development Plan aims to grow the district from 1300 to 12,500 residents, and from 9,000 to 21,000 jobs. Households w/ Kids: 1.6% Gallery owner Thomas Augustine coined term “Pearl District” to refer to the sur- Area: 1.21 km prising wealth of artist spaces within the industrial neighborhood. The addition of the streetcar in 2001 spurred growth in the area and enabled non-residents Density Level: 4,060/km to better partake in the burgeoning social scene. At the same time, businesses have moved from being mostly industrial to being boutique and entertainment Average Commute: 23 min based enterprises. The area has a lively arts scene enriched by the presence of the Portland Institute of Contemporary Art, the Art Institute of Portland, and Location: north of down- Pacific Northwest College of Art. Area activities are programmed by the Pearl Dis- town between W. Burn- trict Neighborhood Association and the Zimmerman Community Center. These side Street, Wilamette groups promote events such as monthly First Thursday art walks, Friday Flicks, River, NW Broadway, 405 Friday Night Wine Dinners, and the farmers market . Business owners provide Freeway additional activities such as the Knit Happens workshop at Pearl’s Knit Knot Stu- dio. Pearl District History Improvement to the North Park Portland Streetcar connects Blocks to increase vitality and to the Pearl District. Area constructed as the warehouse attract more people to the are. and industrial center, known as the Brewery Blocks Jamison Square constructed. “Northwest Industrial Triangle”. constructed. 1895 1971 1990 1993 1996 2000 2001 2002 2005 Elevated part of Lovejoy Hoyt Apartments constructed Tanner Springs and Pinnacle street demolished giving with a visual display of water condos constructed. Powells way to more land for collection in the courtyard Bookstore development. founded. 2 | PEARL DISTRICT City name The Pearl District () The Historic Warehouse District and the revitalized Pearl District. Photos courtesy of Hoyt Realty Group. 3 | PEARL DISTRICT Public Art in the Parks Photo credit: Jenny Hampton Public Squares Photo credit: flickr.com 4 | PEARL DISTRICT City name The Pearl District () Components of the Pearl District Streetcar and Bus Routes Photo credit: movingtoportland.net Connective Corridors The Pearl has a transportation connective tissues of the streetcar that runs north and south along the edge of the pearl neighborhood. Streets were re-designed as woonerfs where cars, trucks, bikes, and pedestrians share the space, and traf- fic is forced to move slowly. The district is laid out in a grid system with the River to the east and the 405 Freeway to the west. City planners kept the easily walked 200 ft. by 200 ft. block pattern found in other parts of the city. Anchors Architectural anchors throughout the neighborhood refer- ence historical uses and green infrastructure; such as Pow- ells Bookstore, the Pinnacle and Bridgeport condos, 10th and Hoyt Apartments, Elizabeth Lofts, and the Brewery Blocks. Union Station is also a key anchor on the edge of the Pearl Residential Built and Proposed District, while planners hope that the new REI will bring more Photo credit: movingtoportland.net pedestrianization to the district’s western periphery. (arial, , justify left) Neighborhood Parks Throughout the neighborhood, there are many pocket parks that provide a place to stroll and play. The North park blocks provide a lush greenway, the Jamison Square provides a place for gathering, and the Tanner springs provides a place to learn. Re-design of the northernmost park,The Fields, is currently underway to provide more space for children and dogs. 5 | PEARL DISTRICT CONCEPTUAL PLAN I-405 FREEWAY BLOCKS REDEVELOPMENT W i “Portland has l emerged as a model city, at the forefront of creating a vibrant, quality FREMONT BRIDGE l a UPSHUR urban environment, andView from the the Northwest Pearl District only bolsters its reputation.” -Sierra Club, 2004. N m e O EM R T F THURMAN T N II O Growth Catalysts and Planning M E E C R A F L P SAVIER t Site Plan t QUIMBY DIX WELDING RALEIGH LARRABEE A e CENTENNIAL MILLS VE The Portland Streetcar launched in 2001, linking the Pearl QUIMBY . R District to the downtown core and the regional light-rail sys- PETTYGROVE i tem. In the nine years since, the city estimates that $1.3 bil- OVERTON v E BRIDG lion dollars worth of building has occurred along the streetcar AY NORTHRUP ADW e BRO route. In order to achieve the density needed to support the L E ED ALBERS O T MILL R N T POLIC BRIDGEPORT PA MOU r MARSHALL streetcar the city made an agreement with developer Homer I - 405 FREEWAY LOVEJOY LOVEJOY RAMP Williams in which Homer agreed to upzone forty acres of land in the Pearl District from 15 dwelling units per acre to 125 KEARNEY UNION STATION dwelling units per acre. NA JOHNSON IT O P McCORMICK 24-HOUR ECO PIER APTS. FITNESS TRUST AR BLDG BLDG U.S. GANN GANN POST K OFFICE WA IRVING Y PARKING In October, 2001 the Portland City Council approved the Pearl LOFTS IRVING GARAGE STREET FRANK MEIER & WAREHOU 19TH 15TH 20TH 16TH 18TH 17TH HOYT District Development Plan: A Future Vision for a Neighborhood HONEYMAN TERMINAL HARDWARE FEDERAL GREYHOUND PARK LOFTS BLDG. COUCH HOTEL BLDG. BEAVER ANTIQUE PORTLAND GLISAN in Transition, a document that stems from twenty-five years of . L S A T R N T O OREGON I DO CRACKER OREGON Q 725 CO. BLDG. CO. BOXER G BLDG. O D PELLA CASKET E BLOCKS CHOWN AUTO MARCUS H R FLANDERS GENERAL NORTH PARK NORTH research and discussion regarding the future of the district. FLANDERS ST. 13TH AVE. HISTORIC DISTRICT AVE. 13TH PETER'S ARLINGT ROYAL MINNESOTA PALM LAB OFFICE FILM ON HOTEL SUPPLY PORTLAND T EVERET BILTMORE FONG FISH CO. The 26 person steering committee presented the plan to the EVERET T CHINATOWN DISTRICT WEST HOTEL CHONG GOLDEN STATIO EVERETT PLATT PLATT PALLAY CHAMBER OF WAREHOUSE WEIDEN & BUILDING U.S. BLDG. COMMERCE ONE BLDG. KENNEDY CUSTOM SALLY PACIFIC public on two occasions before it went before the City Council SMITH HOUSE INC. FOSTER SQUARE BROS. McCRACKEN 5TH APTS. 6TH 3RD KALBERER HOUSE SING 4TH BLDG. SUEY CCBA 14TH 9TH 13TH PENDELTON 12TH 8TH OF LOUIE WINKS PARK HOTEL SUPPLY HOTEL WAH MEI WAH HARDWA DAVIS BROADWAY BLITZ BLITZ BUTT TUCK MERCHAN WEINHARD E LUNG TS for final approval. Efforts were made to keep the qualities and WEINHARD TRINITY HOTEL SIMON BAG FACADE GRAPHIC BLDG. NEVILLE RICH BLITZ ARTS HUNG HOTEL HOTEL ESTATE WEINHARD BLDG. FAR 2ND 1ST FLEISCHNER COUCH BLDG. MAYER POWELL'S businesses that had initially spurred interest in the district. GOLDSMITH BLITZ POWELL'S TECH. BING BLITZ CO. KUNG WEINHARD BOOKS CAPT. HOUSE BOOKS COUCH SQUARE WEINHARD NORTON BROADWAY GROVE HOTEL SHORE LINE HOTEL BLOCKS HOTEL SALOON HOTEL ERICKSON ERICKSON'S ONE 10TH AVE. PARK NORTH GATE STOP AUTO BLDG. IC BURNSIDE CRY CHINATOWN The planners hoped to focus on “preserving historic buildings, EL L S R N E B T OTHSCH N TA T ILD EL E A G. LL R C L IFIC IO T RTH T R D BLDG. RP M O C EN A L EST . T O AJEST O HO L O E O R O TAF K ST A BLD EW E H HO AR M T C N T IE R STE PA T RMY HO W F U U.S K IN O IE HOTEL W RO TEL A . F N LV ST H IR R E O N WE A O FO G TO RM N H A T U.S. W L B N ANKENY SA CONCEPTUAL PLANDR S FA T D LD B R G.
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