Welcome to luscious.™ WELCOME TO SWEET STREET DESSERTS Dedication to Quality 1–3 100% Guarantee 3 WE HAVE A Important Customers 4 MISSION WE AT SWEET STREET DESSERTS LEVERAGING LUSCIOUS 5–9 CHOOSE TO BE THE LEADER IN THE Balancing Desserts™ 6, 7 Support Programs 8, 9 GOURMET DESSERT INDUSTRY, SETTING THE Cups & Caddies 10 STANDARD BY WHICH ALL OTHERS ARE JUDGED. Sweet Elite Program 11 PIES 12 Twelve-Inch 12, 13 eing a leader in “sweet indulgence” is our way Deep Dish 14, 15 Petal Pan 15, 16 of life. To maintain our leadership, we will be Variety Packs 17 B missionaries of the dessert experience, expanding its THE BIG LINE 18 Pies 18 pleasures to all parts of the day and all parts of the world. Cakes 19–21 With our unwavering commitment to profitably create a CAKES 22 Nine-Inch Round 22–24 constantly evolving and extraordinary line of great-tasting, Nine-Inch Round/Mousse 24 Variety Packs 25 high quality desserts, innovation will always be essential CHEESECAKES 26 to our success and cutting-edge products will always Cheesecakes 26–28 Hand-Fired Brulée Cheesecakes 29–31 be our future. Brulée Cheesecake Variety Pack 31 CUPCAKES 32, 33 Above all, we are dedicated to creating a dynamic and PIPEABLES® 34, 35 gratifying environment so compelling, our customers, INDIVIDUAL DESSERTS 36 suppliers and co-workers will want to participate in Individuals and Stacks 36–39 Cheesecake Xangos® 40, 41 achieving mutual success. By continuing to conduct European Individuals/Bandes 42–44 Big Baby Bundts/Variety Pack 45 ourselves with the utmost integrity and by anticipating Petit Fours 46–49 the best interest of these valued people, our company’s BARS 49 Big Bars 49, 51 sweet success will be certain. Shelf-Stable Brownies 52, 53 Shelf-Stable Bars 54–57 Cheesecake Bars 58, 59 Sweet Street Desserts, a certified Women’s Business Refrigerated Bars 60, 61 Variety Packs 62 Enterprise, and its founder Sandy Solmon have been COMFORT DESSERTS 63, 64 pivotal in diversity hiring, corporate STRATTAS 65 social responsibility and PULLMANS 66 charitable fundraising, Coffee Cake Loaves 66, 67 Variety Packs 67 and its home state has ARTISAN COOKIES 68 named Solmon one of Bake Off 68, 69 Variety Pack 69 the 50 Best Women SCONES 70 in Business. Artisan Thaw and Serve 70, 71 Bake Off 71 VARIETY PACKS 72, 73 DEDICATED TO QUALITY You will always serve something exceptional when you offer WE BELIEVE IN SOCIAL Sweet Street Desserts. We’ve dedicated our hearts and souls to making luscious desserts with intriguing full flavors, textures that RESPONSIBILITY excite and visual landscapes that tantalize. Our passion for sweet perfection knows no bounds. We go to great lengths to create supremely satisfying dessert Although the reach of our company is global, we experiences. We travel the world to hand-select the ultimate in fresh, high quality ingredients combined in perfect harmony to unlock the believe the greatest positive impact we can make greatness in every dessert we conceive. All of us at Sweet Street are proud to invite you and your customers to a sensory experience as a corporate citizen is local. We ascribe to the unparalleled in the dessert category. Welcome to luscious. philosophy of the multiplier effect of individual Sweet Street is rated #1 in taste and appearance by commercial and non-commercial operators. responsibility. By doing our part to improve 1 1 our local community and environment, we 2 2 hope to inspire others to join in our shared effort to make our world a better place. Sweet Street Desserts does not use fats and margarines that contain artificial trans fats in any of our products. 10 0% Try IT. WE GUARANTEE IT. -BACK MONEY E • Try something new at absolutely no risk to you. • GUARANTE We’re so confident in your success with Sweet Street that if you aren’t satisfied with the sample you purchase, we will pick up the unused product and reimburse you 100%. Meanwhile, you’ll increase your customers’ satisfaction and your bottom line menuing something new from Sweet Street Desserts. 2 3 DESSERTS ARE IMPORTANT LEVERAGING TO YOUR IMPORTANT CUSTOMERS. LUSCIOUS HI GHLY SATISFIED CUSTOMERS ARE A sweet suite of tools IMPORTANT TO YOUR OPERATION. to help you sell more desserts. Tempt more. Sell more. Please more. 99.3% of patrons frequent an establishment3 % more frequently when highly satisfied. Here are the tools and expertise to add vitality and revenue 99.3 to your dessert program. To help you leverage luscious, 96.5% of patrons always or will often we offer a comprehensive collection designed to make selling recommend a restaurant if they are 3 desserts easier and more profitable for you. 96.5% highly satisfied. 40% of patrons say they are more satisfied with their dining experience when they 40% order dessert.4 Let us expand your expectations of what fabulous desserts can do. cater to HIGHLY SATISFIED PEOPLE ORDER your important customer base MORE DESSERTS, increase G YOUR maximize check averages INCREASIN your sales CHECK AVERAGES. increase customer satisfaction 38.1 Full Service Upscale Hotel Group 30.7 Mid-Scale Italian Category Desserts open doors, 29.5 Major Casual Dining Chains 29.1 Casual Dining Steak/Rib Category hearts and conversation. 25.7 Major CD Bar & Grill Chains —Sandy Solmon, Founder, Sweet Street Desserts 23.6 Casual Dining Bar & Grill Category 4 ™ Tempt more customers to buy by balancing your dessert menu. Based on research, Balancing Desserts™ helps you create Nearly half of patrons choose a restaurant because it serves an appealing array that will increase the odds of selling desserts. a dessert they like, so Balancing Desserts™ can help increase With just four flavors and attention to textures, shapes and your check averages and return business as well. Attract them. presentation, you can build a menu that is difficult to resist. Satisfy them. And enjoy a delicious boost to your business. TASTE APPEARANCE MOVES PATRONS TO BUY WITH FLAVOR AND TEXTURE. ATTRACTS WITH SHAPE AND PRESENTATION. FLAVORS TEXTURES SHAPES PRESENTATION Different textures make your menu Are you presenting an interesting array of The dessert has to look spectacular no interesting and intriguing. Textures also shapes? Imagine your desserts on a tray. In matter how you present it—on a full give your waitstaff a good starting point your menu, include a visual description to dessert cart, with signature platescaping or for mouthwatering descriptions. capture patrons’ imaginations early in the in a stunning photo on your dessert menu meal occasion. or merchandising. And it’s all easier if you start with desserts that are gorgeous. Chocolate Citrus Influences on Patrons’ Decision to Buy Dessert.4 92% APPEARANCE OF DESSERT Fruits & Nuts Cheesecake Includes apple, carrot, pecan 84% It takes only four flavor profiles to increase Dessert on Cart/Tray the likelihood one dessert on your menu will appeal to each customer. Research indicates Photo of Dessert 81% these are your patrons’ favorites. And with these four flavors on your menu, you can appeal to 88% of patrons.3 Customers Respond to a Selection of Textures.3 LAYOUT COMBINE SHAPES GO VERTICAL THINK BIG HORIZONTAL SMALL PIECES 6 7 Sweet Shop Waitstaff training program Sell with customized inspires higher check averages. merchandising. Sell more desserts by helping your waitstaff get Sweet Shop is a fast, affordable and easy better at it. Our customizable program offers tips way to attract dessert sales with merchandising. for selling desserts, detailed descriptions and All you have to do is choose a format and incentives to inspire your staff to sell. Dessert options, then choose the Sweet Street Desserts FirstTM helps your waitstaff become more products you want to sell. Templates with stunning photography are customized by knowledgeable, increasing their involvement, Check averages can increase by 25% when a patron orders you, then printed and delivered. It works! which ultimately raises check averages. a dessert.5 80% of patrons would be more likely to order 85% of patrons are willing to try a new a dessert if the server is enthusiastic and dessert based on a picture or description.6 knowledgeable about the dessert.5 Sweet Rewards™ Sell by creating excitement. Earn premiums and rewards. LTOs refresh your dessert offering, may spike menu SPECIAL/UNIQUE ITEMS Please your patrons and waitstaff—even yourself—and everybody wins. 3 ARE MORE IMPORTANT Earn points every time you buy Sweet Street Desserts. importance by 38% and boost sales for your operation. THAN EVER Sweet Street Desserts recommends you use LTOs Redeem your Reward Points for premiums and rewards. Everything from year-round to keep the excitement in your menu. 87% MasterCard® reward cards to chef’s gear and electronics. Points may be Throughout the year, we offer a selection of our enticing redeemed immediately or accumulated for larger prizes. View the entire 87% of consumers are desserts seasonally tied to a variety of holidays—and likely to order a special assortment on www.sweetstreet.com/foodservice. some you can run anytime—along with beautiful dessert only offered for a limited time.4 merchandising to prompt sales. These occasion-specific offers help focus your waitstaff, boosting sales and check averages. We’ll also show you how you can use your Sweet Elite Program Reward Points to: PRICE MATTERS LITTLE. • Create compelling patron promotions • Motivate your wait staff with contests 75% of consumers say that the price of desserts does not influence their decision • Customize point of sale materials whether or not to order dessert.4 75 ®MasterCard is a registered trademark of MasterCard Worldwide. 8 9 PROMOTE AND PRESENT... BEAUTIFULLY. Sweet Street offers ways to enhance your presentation Our sweet suite of tools is ready to go to work with serving accessories designed to make the most of leveraging luscious for your operation.