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Fast Facts NZ TV Viewing TAM H2 2020

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Fast Facts NZ TV Viewing TAM H2 2020 FAST FACTS NZ Linear TV Viewing - H2 2020 Published February 2021 TV reaches 3.7 million New Zealanders (84%) every month Source: Nielsen Television Audience Measurement – Linear TV, Total TV, All People 5+, Average Cumulative Reach, July – December 2020 TV reaches 3.2 million New Zealanders (73%) every week Source: Nielsen Television Audience Measurement – Linear TV, Total TV, All People 5+, Average Cumulative Reach, 28 June 2020 – 2 January 2021 TV reaches 2.3 million New Zealanders (53%) every day Source: Nielsen Television Audience Measurement – Linear TV, Total TV, All People 5+, Average Cumulative Reach, July – December 2020 96% of New Zealand homes have a television Source: Nielsen Television Audience Measurement – Quarter 4 2019 – Quarter 3 2020 New Zealanders spend over 2 hours per day watching TV Source: Nielsen Television Audience Measurement – Linear TV, Total TV, All People 5+, July – December 2020 90% of TV is watched live Source: Nielsen Television Audience Measurement – Linear TV, Total TV, All People 5+, 1 July – 31 December 2020 FAST FACTS NZ Linear TV Viewing - H2 2020 Detailed Charts HOW MANY NEW ZEALANDERS WATCH LINEAR TV? HOW MANY NEW ZEALANDERS WATCH LINEAR TV? 2.3 million New Zealanders in a day 53% of the population 3.2 million New Zealanders in a week 73% of the population 3.7 million New Zealanders in a month 84% of the population Source: Nielsen Television Audience Measurement (Base: All People 5+, Consolidated, July – December 2020, All Day, Average Cumulative Reach (daily/weekly/monthly) HOW MANY PEOPLE DOES TV REACH IN A DAY? AVERAGE DAILY REACH – LINEAR TV – BY KEY DEMOGRAPHICS Main Household All People All People All People All Day Audience Shopper 5+ 25-54 18-39 with Kids Average Daily Reach 2,316,000 961,100 302,800 487,300 Average Daily Reach (%) 53% 52% 58% 35% Source: Nielsen Television Audience Measurement (Base: All People 5+, 25-54, Main HH with child, 18-39, Consolidated, All Day, 1 July – 31 December 2020, Average Daily Cume Reach HOW MANY PEOPLE DOES TV REACH IN A WEEK? AVERAGE WEEKLY REACH – LINEAR TV – BY KEY DEMOGRAPHICS Main Household All People All People All People All Day Audience Shopper 5+ 25-54 18-39 with Kids 1,370,000 429,400 804,800 Average Weekly Reach 3,184,100 Average Weekly Reach (%) 73% 74% 82% 57% Source: Nielsen Television Audience Measurement (Base: All People 5+, 25-54, Main HH with child, 18-39, Consolidated, All Day, 1 July – 31 December 2020, Average Weekly Cume Reach HOW LONG DO THEY SPEND WATCHING? TIME SPENT PER DAY – LINEAR TV – BY KEY DEMOGRAPHICS Main Household All People All People All People Shopper 5+ 25-54 18-39 with Kids Time spent viewing per day (hh:mm) 2:08 1:56 2:29 1:00 Source: Nielsen Television Audience Measurement (Base: All People 5+, 25-54, Main HH with child, 18-39, Consolidated, All Day, 1 July – 31 December 2020 WHO’S WATCHING LINEAR TV? Audience Profile (% of viewing in each age/gender demographic) 5-24 25-39 40-54 55-64 65-74 75+ 12.7 11.7 13.6 17.7 18.9 16.8 21.6 21.5 21.8 25.6 25.7 25.5 12.6 11.1 13.9 9.7 11.1 8.4 TOTAL MALES FEMALES Source: Nielsen Television Audience Measurement (Base: All People 5+, Sample, 1 July – 31 December 2020, All Day) TELEVISION IS PREDOMINANTLY VIEWED LIVE 10.2% 89.8% Live Timeshifted Source: Nielsen Television Audience Measurement (Base: All People 5+, Consolidated, 1 July – 31 December 2020, All Day, % of Playback viewing) TOP PROGRAMMES MOST POPULAR PROGRAMMES IN H2 2020 – INCLUDING ONE-OFF EVENTS Top 20 Programmes including one-off shows – Linear TV – All People 18-54 RANK PROGRAMME CHANNEL AUD% NO. OF EPISODES 1 1 News Your Vote 2020 Leaders Debate TVNZ 1* 10.4 2 2 1 News Your Vote 2020 Election Night TVNZ 1* 10.1 1 3 Newshub Decision 20 Leaders Debate Three* 10 1 4 1 News TVNZ 1* 8.5 184 5 Hyundai Country Calendar TVNZ 1* 8.3 24 6 Patrick Gower: On Weed Three* 8.2 1 7 Patrick Gower: On Lockdown Three* 8 1 8 Bradley Walsh Happy 60th Birthday TVNZ 1* 7.6 1 9 Beat The Chasers TVNZ 1* 7.1 4 10 Sunday(PM) TVNZ 1* 6.9 20 11 Friend of the Friendless TVNZ 1* 6.8 1 12 Harry Potter and the Deathly 2 TVNZ 2* 6.7 1 13 Newshub Decision 2020 Election Night Three* 6.6 3 14 Newshub Decision 20 Leaders Analysis Three* 6.5 1 15 The Chase The Bloopers (R) TVNZ 1* 6.3 3 16 Home Alone 2-Lost In New York TVNZ 2* 6.3 1 17 Grand Designs New Zealand Three* 6.3 9 18 Ratatouille TVNZ 2* 6.2 1 19 Inside Taronga Zoo TVNZ 1* 6.1 10 20 Fair Go TVNZ 1* 6 23 Target: All People 18-54 Average combined episodes - 1 July to 31 December 2020; All Day (2am – 2am) TVNZ 1* = TVNZ 1 and TVNZ 1 +1; TVNZ 2* = TVNZ 2 and TVNZ 2 + 1; Three* = Three and Three Plus 1 MOST POPULAR PROGRAMMES IN H2 2020 – EXCLUDING ONE-OFF EVENTS Top 20 Programmes – excluding sport one-off shows – Linear TV – All People 18-54 RANK PROGRAMME CHANNEL AUD% NO. OF EPISODES 1 1 News Your Vote 2020 Leaders Debate TVNZ 1* 10.4 2 2 1 News TVNZ 1* 8.5 184 3 Hyundai Country Calendar TVNZ 1* 8.3 24 4 Beat The Chasers TVNZ 1* 7.1 4 5 Sunday(PM) TVNZ 1* 6.9 20 6 Newshub Decision 2020 Election Night Three* 6.6 3 7 The Chase The Bloopers (R) TVNZ 1* 6.3 3 8 Grand Designs New Zealand Three* 6.3 9 9 Inside Taronga Zoo TVNZ 1* 6.1 10 10 Fair Go TVNZ 1* 6 23 11 Westside Three* 6 8 12 Seven Sharp TVNZ 1* 5.9 116 13 Shortland Street TVNZ 2* 5.7 123 14 Border Security TVNZ 1* 5.7 8 15 MasterChef Australia TVNZ 2* 5.7 58 16 Your Home Made Perfect (R) TVNZ 1* 5.6 4 17 The Trump Show TVNZ 1* 5.4 3 18 My Kitchen Rules The Rivals TVNZ 2* 5.3 6 19 Match Fit Three* 5.3 4 20 ASB Backing Business TVNZ 1* 5.3 10 Target: All People 18-54 Average combined episodes - 1 July – 31 December 2020; All Day (2am – 2am) TVNZ 1* = TVNZ 1 and TVNZ 1 +1; TVNZ 2* = TVNZ 2 and TVNZ 2 + 1; Three* = Three and Three Plus 1 CO-VIEWING HALF OF PEAK TIME VIEWING IS CO -VIEWING (Viewing with others) Solus viewing Co-viewing 50% 50% Source Nielsen Television Audience Measurement 1 July – 31 December 2020 Peak time = 1800 - 2230 CO-VIEWING IS HIGHEST DURING THE CORE EVENING FAMILY VIEWING TIME (1930-2100) % of co-viewing by daypart 1930-2100 52% Peak (1800-2230) 50% 1800-2400 49% All Day 42% Source Nielsen Television Audience Measurement 1 July – 31 December 2020 GLOSSARY KEY TERMS AND DEFINITIONS TERM DEFINITION NOTES As Live Viewing of recorded television broadcast content that occurs within the same research day (2am-2am) but viewed at a later time than the original broadcast time; for example, pausing a program and then continuing to watch it as a recording Average Daily Reach The sum of the number of unique viewers who have seen at least one minute of an An individual or household is only counted (000’s or %) event or time band across the day, averaged across a period of time (days). once per day if they have viewed at least one minute of the event or time band AUD% The average viewing audience for a demographic expressed as a percentage of the = Audience / Universe Estimate relevant Universe Estimate Also known as TARP (Target Audience Rating Point) Audience or AUD (000s) The average number of people (or homes) in a target market who were watching a = sum of people watching each minute of specific event or time band each minute, expressed in absolute figures for that the show or time band / sum of minutes demographic Connected TV A TV set that is connected to the internet, allowing viewers to not only watch Linear or Broadcast TV but also watch Video on Demand etc Consolidated Data: Nielsen’s final ratings incorporating ‘Live’ viewing and viewing of broadcast content Consolidated 7 = 'Live' + 'As Live' + 'Time Consolidated 7 that is played back through the television set at normal speed either within seven Shift to 7' days of original broadcast ('Consolidated 7') Demographic (group) or Basic descriptor of individuals or households using classifications such as age, sex, Target occupation group, education level, household size, etc Linear TV TV received via aerial, satellite or cable is Linear TV i.e. any TV that is not viewed over the internet. Sometimes referred to as Broadcast TV, it can be watched as Live TV or time-shifted as Playback TV Live Viewing of a television program as it is actually broadcast Main HH Shopper Person aged 18 or older who has primary household shopping responsibilities KEY TERMS AND DEFINITIONS Term Definition Notes Overnight Data Nielsen ratings delivered each morning for the previous research day, incorporating ‘Live’ ‘Live’ + ‘As Live’ viewing viewing and viewing of content that was broadcast yesterday, recorded and played back by 2am (‘As Live’ viewing) Profile% Shows the audience composition of an event or time band by calculating the proportion of = Audience of target group of interest / Total viewers in the target demographic to the number of viewers in the base target (usually People Audience Total People) Reach OR Reach (1 min) OR Cumulative The sum of the number of unique viewers who have seen at least one minute of an event or An individual or household is only counted (Cume) Reach time band across its total duration once if they have viewed at least one minute of the event or time band Reach% The sum of unique viewers expressed as a percentage of the universe for the target demographic = Reach / Universe Estimate Research Day 2am – 2am on any calendar day Sample Size The panel size for any specific demographic TARP (Target Audience Rating Point) The average viewing audience for a demographic expressed as a percentage of the relevant = Audience / Universe Estimate Universe Estimate Timeshifted Linear TV recorded on a Personal Video Recorder (PVR), VCR or other form of time-shifting technology and watched after the live broadcast.
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