Silom
Corporate Profile
www.silom.cc @silombkk February 2020 Silom
THE BRAND 06 The brand and the designers
IN NUMBERS 08 Main numbers 2019/2020
JUST GETTING STARTED 12 Timeline of an exciting first year
LA MANUFACTURE 18 Silom’s secret
PLATING 21 So shiny and long lasting
THE SCARF 24 100% Silk
IN THE WILD 28 Celebrities wearing Silom
CONTACT 32 Contact, store and stockists 5 6
Oval Hoops 7 8
The Brand
Silom is an indie jewelry brand founded Silom opened its first store in February in January 2019 by designers Jitwaree & 2019 in Siam Center, in downtown Bangkok Pablo Echegoyen and based in the Silom and the website silom.cc was launched district of Bangkok. in March with the “Mini Shop” featuring a selection of the brand’s top pieces. The district is the heart of silver and jewelry making in Thailand and a major In April 2019, Silom was selected international hub for gemstones and to be part of the Designer’s Room, an jewelry. This is where talented craftsmen exclusive club comprising the top young manufacture the brand’s pieces. Thai fashion brands and supported by Thailand’s Department of International Silom approaches jewelry as a search Trade Promotion. for the minimum, throughout the process of creation, from ideation to manufacturing. THE DESIGNERS This idea manifests itself in essential, timeless pieces, uncluttered by adornments. After graduating in Marketing from the Jitwaree and Pablo meet in 2016 in Ramkhamhaeng University and obtaining Switzerland, relocated to Bangkok in 2018 her MBA, Jitwaree went on to study jewelry and launched Silom in 2019. They now live design and gemstones at Asian Institute of and work in Silom, between the street-food Gemological Sciences in Bangkok. During stalls and the skyscrapers of the central many years, Jitwaree created haute jewelry business district. pieces for clients in Southeast Asia and around the world.
Pablo studied product design at the Academy of Arts University in San Francisco and at the Instituto Europeo di Design in Milano. After returning to Switzerland he co-founded the design and architecture agency maskin.ch. 9 10
1 year
6 points of sales
8 staffs
27 original designs
1’471 pieces sold
Rocker Ring 11 12
Rounded Square Bangle 13 14
Just getting started
FOUNDED BANGKOK STYLE FAIR WE GALLERY - CHINA January 2019 April 2019 November 2019
Silom was founded by Jitwaree & Pablo The first brand participation in a fashion fair Motivated by the success of our minimal Echegoyen after months of planning and happened at Bangkok Style Fair in April 2019. pieces with Chinese fashionistas, we partnered design. Production begins. The national and international visitors reaction with the inescapable WE Gallery to offer our to Silom’s collection was truly heart warming. collection to the art lovers in their stores in The fair was the first contacts with future Shanghai and Shenzhen. This first international SIAM CENTER resellers at Another Story and the Shenzhen appearance strengthen our desire to expand the February 2019 We Gallery store. brand in Asia, partnering with design oriented boutiques. On February 2nd, Silom’s first store opened ANOTHER STORY in the uber fashionable Siam Center mall, in August 2019 BANGKOK GEM FAIR the most central location of Bangkok. Passers- February 2020 by stopped by and Silom quickly become synonymous with minimal & radical jewelry in Our first reseller in Bangkok is the super the capital. chic Another Story in the Emquartier Mall, This participation at the always important frequented by a Thai and Expat fashion Bangkok Gem Fair will be a new opportunity conscious community. The brand have been to unveil our new collection to an international DESIGNER’S ROOM one of the best seller at the store since then. audience. April 2019
THE SELECTED SHANGHAI FASHION WEEK The brand catches the eyes of the renowned September 2019 April 2020 jury members of the Designer’s Room such as Kullawit Laosuksri, editor in chief @ Vogue Thailand. Designer’s Room is an exclusive The Selected at Iconsiam is a design utopia To cap an exiting first year for the indie club of young Thai brands hosted by the Thai and an architectural landmark. The multi- jeweler, Silom was selected with only three Department of International Trade Promotion. brand store was imagined by Sato Oki’s design other Thai brands to attend the Ontimeshow agency NENDO. Silom’s jewelry and scarves at this year’s Shanghai Fashion Week at the launch have been a resounding success. beginning of April. 15 16
Silom displays were design in house and exemplify the brand’s attention to details. Made of high quality solid surface and precisely engraved by CNC. 17 18
Packaging 20
La Manufacture
Making minimal contemporary jewelry with clean surfaces and minimal lines is a difficult challenge as there is no adornments to conceal the slightest misshape.
It requires technical mastery, a mix of modern and traditional jewelry techniques and a deep understanding of silver and its properties.
To achieve the clean, sculptural lines of our designs, we have turned to the Silom district of Bangkok where silver has been flawlessly handcrafted by master craftsmen for generations.
The area is an international jewelry hub and concentrates the highest expertise in jewelry making and silver smithing in South East Asia.
Every piece go through a rigorous quality control before being engraved with the brand’s logotype. 21 22
Plating
After the silver pieces have been carefully polished, they will be plated in a multi-step process to ensure a perfect finish and maximize durability. First with silver, then with high quality rhodium or 18K yellow gold.
With this multi-layer approach, the plating will last longer than most. If your plating were to come of earlier, we will re- plate it for free.
Our plating is nickel free and hypoaller- genic. It won’t tarnish like unplated silver.
SmallFlat Earth Open Earrings Hoops 23 24
A Ring 30
In the wild
Chatra Baude. Urassaya Sperbund. DONT Magazine. Oct 2019 Aug 2019
Urassaya Sperbund. Aug 2019 Violette Vaultier. Oct 2019
Valentina Giardullo. DONT Magazine Oct 2019
Lula Kanyarat. The Voice Kids. May 2019