The Race for Mayor Campaign Roundtable 2005 Tuesday, November 29, 2005 the Race for Mayor: Campaign Roundtable 2005
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MILaNo foR MaNageMeNT aNd uRbaN poLIcy ceNTeR foR New yoRk cITy affaIRs The Race foR MayoR campaign Roundtable 2005 Tuesday, November 29, 2005 The Race foR MayoR: caMpaIgN RouNdTabLe 2005 was made possible thanks to the generous support of: beRNaRd L. schwartz and The dysoN fouNdaTIoN Milano The New School for Management and Urban Policy extends our sincere thanks to all the participants who lent their voices, experiences and perspectives to The Race for Mayor and made the day’s discussions so insightful and provocative. We would especially like to thank Mark Halperin and David Chalian of ABC News, without whose political expertise, moderating skills and leadership the roundtable would not have been possible. In addition, we would like to thank Mia Lipsit of the Center for New York City Affairs for her work in planning and producing the event, along with her Milano colleagues Louis Dorff, David Howe, Daliz Peréz-Cabezas, Josh Wachs and Andrew White for their contributions of time, expertise and effort. Extra thanks also to Andrew White and Barbara Solow of the Center for New York City Affairs for their expert assistance in editing the transcript. This publication is available on the web at: www.newschool.edu/milano/roundtable2005 For further information or to obtain copies of this report, please contact: Center for New York City Affairs Milano The New School for Management and Urban Policy 72 Fifth Avenue, New York, NY 10011 tel 212 229 5418 / 212 229 5335 fax [email protected] www.newschool.edu/milano/nycaffairs www.milano.newschool.edu Mayor Bloomberg cover photo by Edward Reed, courtesy of the NYC Office of the Mayor. All other cover photos courtesy of NY1 News. All roundtable photos by Don Pollard. The Race foR MayoR: caMpaIgN RouNdTabLe 2005 Edited Transcript Edited by Mia Lipsit MILaNo foR MaNageMeNT aNd uRbaN poLIcy ceNTeR foR New yoRk cITy affaIRs The Race foR MayoR: caMpaIgN RouNdTabLe 2005 TabLe of coNTeNTs Dean’s Forward vii edited Transcript • session II: ferrer vs. bloomberg Roundtable Program x Who’s Who 41 edited Transcript • session I: The democratic primary Bloomberg’s Ad Strategy 41 The Role Of Oppo: Ferrer’s Record from Both Sides 46 Who’s Who 1 Democratic Defectors: The Role of Endorsements 53 Campaign Timeline 2 The Union Endorsements 56 Flyergate I: The Miller Mailing 5 Ferrer Seeks National Support 60 Policy & Politics: The Ferrer Campaign Strategy 9 The Debate Over Debates: Did the Apollo Matter? 62 Packaging Anthony: The Weiner Campaign Strategy 14 The Terror Alert: Was It a Factor? 64 Ferrer’s Diallo Debacle 16 The Candidates’ Messages 66 The Diallo Debacle: The Other Candidates Respond 20 Democratic Defectors Revisited 68 Flyergate II: The Fields Photo 24 National Democrats Revisited: Party Loyalty? 69 The West Side Stadium: Bloomberg’s Curse Turns Blessing 29 Bloomberg’s Democratic Credentials 70 Bloomberg: The Independence Party Endorsement 30 Rebuilding Downtown: Was It a Factor? 71 Bloomberg’s Spending: Setting the Record Straight 31 Getting Out the Vote 72 The Primary: Weiner Drops Out 34 for The Record: essays on the 2005 Mayoral Race The State of NYC’s Democratic Party 39 A Fight to Forget, by Robert Hardt Jr. 74 The Press Primary, by Errol Louis 76 Participant Biographies 78 The Race foR MayoR: caMpaIgN RouNdTabLe 2005 Tuesday, NoveMbeR 29, 2005 8:00 am to 3:00 pm Theresa Lang community and student center arnhold hall The New school 55 west 13th street, second floor New york city MILaNo foR MaNageMeNT aNd uRbaN poLIcy ceNTeR foR New yoRk cITy affaIRs 72 fifth avenue New york, Ny 10011 www. milano.newschool.edu foRwaRd Don’t write what you can say. Don’t say what you can nod. Don’t nod what you can wink. Political Proverb During the heat of a political race, thousands of decisions are made by each candidate and each campaign. While many of these get played out in public, most are private. In private there are often moments of fear and anxiety. It is not, therefore, usually a period of great candor. And so it is often only with the benefit of hindsight and distance that we can learn more about what really happened. On Tuesday, November 29, 2005, Milano The New School for Management and Urban Policy hosted the inaugural event in its new campaign roundtable series—an in-depth discussion of the 2005 mayoral race, with top strategists and staff from each of the campaigns, as well as prominent journalists, civic leaders, academics, political observers and others, to dissect, learn about and better understand what took place during the race for City Hall. The series, made possible by the generous support of Bernard L. Schwartz and The Dyson Foundation, aims to leave an historical record of what happened in these races and why. The next roundtable in the series will take place in late November 2006 and examine the New York State gubernatorial election. These roundtable discussions are a chance to learn what campaign insiders were thinking when they made strategic choices (both good and bad), as well as to learn more generally about the state of electoral politics in New York City and State. For the campaign representatives, the discussions provide a chance to learn what their opponents were thinking and, of course, to set records straight. At Milano, we feel it is essential to learn from every election, as each provides a renewed opportunity to deepen our understanding of the political process and our society. The discussion and debate during the course of a campaign indicate what we can expect in terms of public policy over the next four years. How issues are framed, which issues take prominence, what policies are endorsed or rejected all get a hearing. Elections are therefore an opportunity for us to have an impact on policy and leadership. This is central to what we do every day at Milano. We look at the convergence of politics and policy, and explore ways of harnessing both to achieve our goal of a better society. Elections, however, are often determined less by policy than by politics. This became quite clear as the 2005 campaign roundtable unfolded, as we found that policy differences between the candidates in this election were not, in fact, very pronounced. vii With the goal of gaining a greater understanding of the 2005 election, some key questions we examined were: • What were the ultimate factors in deciding each of the races? • How did race, ethnicity and other factors play out? • What was the role of money? Of incumbency? • Why did major Democratic players flock to a Republican mayor? • How did the candidates play to their strengths and attempt to outflank their opponents? • What did each campaign do well and perhaps wish it had done better? • What are the lessons of this year's race? The day was divided into two sessions. The first was devoted to the primary campaign in which four Democrats competed for both the public’s attention and the nomination. In the second session, we examined the general election between Republican Mayor Michael Bloomberg and Democratic challenger Fernando Ferrer. I want to thank Mark Halperin of ABC-TV News for moderating both conversations and providing the structure for the discussions that followed. What follows is a brief summary of those conversations. The day’s conversation began with a question: What were the most challenging moments in each of the Democratic primary candidates’ campaigns? Top staffers from Gifford Miller’s and C. Virginia Fields’ campaigns each described missteps that might best be labeled “Flyergate.” Miller’s City Council office mailed a brochure on the speaker’s educational initiatives citywide within days of a ban on such material. The mailing was paid for out of the City Council budget and was criticized as being campaign literature, not constituent communications. Miller’s campaign staff said they had had no knowledge of the Council staff ’s plans for the mailing, and if they had they would have handled it differently. The Fields campaign was criticized for doctoring a photograph in a piece of campaign literature to make it look like the candidate was surrounded by a group of people more racially mixed than in the original photograph. Joe Mercurio, a campaign adviser, was fired for the incident, and during the discussion sparred with Campaign Manager Chung Seto on their differing version of the facts. Anthony Weiner’s campaign representatives explained their candidate’s decision not to challenge Fernando Ferrer in a post-primary runoff when the initial results showed the race closer than it would ultimately end up to be. They assured us that, despite much press speculation, there was no “deal” cut between Weiner and Ferrer, and that Weiner had not spoken to anyone—including his political mentor, Senator Charles Schumer—for advice that night. As proof, they said they had all spent the entire evening in the basement of a restaurant in which there was no cell phone reception. (Where is that wonderful restaurant?) Mark Mellman of the Miller campaign called Weiner’s decision to pull out of the race “the single most brilliant action by a campaign,” saying, “very rarely can you take a 12-point, landslide loss—especially when everybody thought you were running even and maybe even going to win—and then turn that into a moral victory. It’s brilliant.” Indeed, he may have been right, as the Congressman is now the early leader in polling for the 2009 mayoral contest. viii The campaign of the Democratic nominee Fernando Ferrer was the focus of much of the day’s conversation. Chief Political Adviser Roberto Ramirez spoke emotionally and at length about his candidate’s defeat.