25 - 27 OTTOBRE - OCTOBER 2012 Trieste – ITALY

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PRESS RELEASE Introducing the 6th TriestEspresso Expo 230 exhibitors from over 20 countries and a wide number of events scheduled Paoletti:

Even more international, even more prestigious: TriestEspresso Expo has grown further. The number-one international business-to-business exhibition of the espresso coffee trade industry will be hosted from 25th to 27th October 2012 by the Montebello Exhibition Centre, being organised by Aries – Chamber of Commerce of Trieste in cooperation with Assocaffè Trieste and Trieste Coffee Cluster.

An international meeting point for visitors from 85 countries – brought to Trieste also thanks to a special partnership with Lufthansa, official carrier of the event – TriestEspresso is above all an occasion to showcase the quality of Italian-made espresso coffee and products: the 230 exhibitors do comprise many brands-icons of Italian quality. This year, however, will also see a record number of exhibitors from producing countries. The opening conference will be a tribute to them.

The programme of the events of this sixth expo is very rich: information and training, culture and leisure, and visits to famous coffee shops in the city centre.

Piazza della Borsa 14 – 34121 Trieste Tel. +39 040 6701281 – Fax +39 040 365001 - [email protected] - www.ariestrieste.it 25 - 27 OTTOBRE - OCTOBER 2012 Trieste – ITALY www.triestespresso.it of certified training workshops promoted by Speciality Coffee Association Europe (SCAE), organised in Trieste for the first time, to receive specialised training on subjects such as cup tasting, latte art and green coffee – explained Patrizia Andolfatto, Director of Aries –. There will be bartender competitions, in particular the 2nd Mitteleuropean Barista Open and the semi-finals of the Café Bartenders Italian Championship. And also the celebrations of the centennial anniversary of Gruppo Cimbali, photography exhibitions and presentations of books on the subject of coffee. In addition, a few events will be held in local cafés, partially organised in cooperation with FIPE, to get the locals involved in this great celebration of quality espresso coffee.>

concluded Alessandro Sietti, Manager of the Trade Exhibitions Aries Department.

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TriestEspresso Expo 2012 Press folder

The exhibitors

Opening conference – A Journey Through Producing Countries

SCAE Workshop

FIPE Partnership – Conference and tasting in local coffee shops

A coffee with the champion – Breakfast, espresso, cappuccino in local coffee shops

Mumac coffee machines in Trieste

Partnership among the European Coffee Museums

Trivia

Programme of the events on: http://www.triestespresso.it/eventi.htm

Aries – Press and Communication Office [email protected] Andrea Bulgarelli (Manager) +39 040 6701264 – + 39 335 7824405 – [email protected] Susanna de Mottoni +39 040 6701264 – [email protected]

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THE EXHIBITORS

The exhibition will host 230 registered exhibitors from over 21 countries, including prestigious brands-icons: they will be the protagonists of the sixth TriestEspresso expo, the number-one espresso coffee trade fair in the world, which has shown a growing trend also this year.

All the categories of the espresso industry will be represented: manufacturers of coffee machines, roasting equipment, cups, accessories and packaging, as well as green coffee manufacturers, importers, distributors, carriers, toasters. Of course, they also include the Italian quality brands- icons, because TriestEspresso is also an occasion to showcase the quality of Italian-made espresso coffee and products.

The presence of producing countries will see a record number: India, Indonesia, Vietnam, Ivory Coast, Tanzania, Burundi, Guatemala, El Salvador, Brazil, Jamaica and Colombia.

Below is the full list of exhibitors.

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A JOURNEY THROUGH PRODUCING COUNTRIES Opening Conference – The production and consumption trends in Brazil, Burundi, El Salvador, Guatemala, India, Indonesia, Tanzania

Coffee producers are the first fundamental links of the chain: as a tribute, TriestEspresso will start from them. The opening conference, scheduled for Thursday 25th October at 10 am in the Congress Hall of pavilion H, will take a journey through some of the most representative producing countries, described by the representatives of their respective Coffee Boards.

Coffee: from Trieste, a Journey Through Producing Countries will illustrate the recent developments of those markets. The conference will focus on the factors determining the quality and the quantity of the beans, the development lines in individual markets, the effects of the current economic situation and future prospects. In addition, as those countries have been increasingly acting as consumers too, a special focus will be devoted to this new relevant role they play. Production and consumptions will therefore be the main topics discussed by the speakers at the conference.

What about the stages of this unique journey? The first leg will take us to South-East Asia, in Indonesia, a country that stands out for its huge volumes of Robusta coffee, but where a growing – yet still minority – share of Arabica coffee has become relevant in the past few years. Priyo Iswanto, Chargé d'Affaires of the Indonesian Embassy in Rome will present his report. Ricardo Villanueva, Chairman of Anacafe will then take us to Guatemala to learn everything about the world surrounding one of the coffees with the finest aroma; next, Yenugula Raghuramulu, Joint Research Director of India’s Coffee Board, will take us back to the territory of a giant of Asian coffee.

Then, the journey will take us back to Latin America, first to stop in Brazil, together with Vanusia Nogueira, Executive Director of the Brazil Speciality Coffee Association, and Ivan Barbosa Netto, Director of Exportaminas, and then in the interesting coffee plantations of El Salvador with Benjamin Reinaldo Monge Ramos, Executive Director Advisor of the Consejo Salvadoreño del Café.

A stop in Africa could not be missing: more specifically in Tanzania, with Adolph Kumburu,

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A conclusion speech will be given by Peter McGrath, Academy of Sciences for the Developing World, who will dwell on the subject of skills creation on coffee research in producing countries, a project promoted by TWAS together with World Coffee Research of Texas.

PROGRAMME OF THE 2012 TRIESTESPRESSO OPENING CONFERENCE Thursday 25th October 2012

Opening of TriestEspresso Expo Entrance of pavilion A Speeches and ribbon cutting

Antonio Paoletti, Chamber of Commerce of Trieste, President Municipality of Trieste Province of Trieste Friuli Venezia Giulia Regional Authority Prefecture of Trieste Furio Suggi Liverani, Trieste Coffee Cluster, President Massimiliano Fabian, Associazione Caffè Trieste, President

Moderator: Massimiliano Fabian, Associazione Caffè Trieste, President Furio Suggi Liverani, Trieste Coffee Cluster, President Anna Illy, ICO – Coffee Promotion and Market Development Commettee, Assistant of Andrea Illy, Chairman Priyo Iswanto, Indonesian Embassy in Rome, Chargé d'Affaires Ricardo Villanueva, The Guatemalan National Coffee Association - ANACAFE, Chairman Yenugula Raghuramulu, Coffee Board of India, Joint Director Research Vanusia Nogueira, Brazil Specialty Coffee Association - BSCA, Executive Director Ivan Barbosa Netto, Exportaminas - Coordenação Especial de Comércio Exterior Governo de Minas Gerais, Director Benjamin Reinaldo Monge Ramos, Consejo Salvadoreño del Café, Executive Director Advisor Adolph Kumburu, Tanzania Coffee Board, General Director Jean Faustin Niyibizi, Arfic Burundi, Administrative and Finance Director

Creation of skills on coffee research in producing countries: a project promoted by TWAS, the Academy of Sciences for the Developing World and by World Coffee Research Peter McGrath, Tonya Blowers – TWAS

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SCAE WORKSHOPS FOR THE FIRST TIME AT TRIESTESPRESSO To learn about the art of tasting, how to decorate your cappuccino with latte art, and about green beans

The SCAE professional training goes to TriestEspresso Expo for the first time: from 25th to 27th October, Speciality Coffee Association Europe will organise certificated workshops and educational sessions.

It will be a full programme for the three days of the Trieste event, offering training customised on the needs of the industry operators, including toasters, buyers, bartenders and other professional figures in the espresso coffee sector.

Thursday morning, 25th October will start with a workshop on how to start up your own espresso bar, to go on with five hours of “cuptasting”, i.e. the fundamentals to learn how to taste and perceive the quality and quantity differences in different types of coffee and to describe them properly.

A brief introduction to cuptasting will also take place on 26th October, from 10.00 am to 1.00 pm. In the afternoon, the green coffee system will be the focus of the workshop aiming to explain how soil, height, temperature may affect the coffee in your cup, the seasonality of coffee, the plant life cycle, working techniques, stocking and transport.

On the final day of the event, 27th October, cuptasting will be dealt with in an advanced module, whereas the training programme will end, from 3.30 pm and 6.00 pm, with a workshop on latte art, the trendiest way to decorate a cappuccino.

No theory and a lot of practice for another workshop, in addition to the SCAE programme and free of charge, devoted to roasting, to take place on 25th October at 1.30 pm: Roberto Pedini, Petroncini Impianti, will offer advice and instructions to have beans roasted at best.

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WORKSHOP PROGRAMME

25th OCTOBER 2012 1.30 pm How roasting affects coffee properties Roberto Pedini, Product Manager Petroncini Impianti

SCAE WORKSHOPS AND EDUCATIONAL SESSIONS

25th OCTOBER 2012 10.00 - 11.30 am Starting up your own espresso bar €75 for the public, 50€ for SCAE members

12.00 am - 5.30 pm Coffee Diploma System Sensory & Cuptasting level 1 €300 for the public, 250€ for SCAE members

26th OCTOBER 2012 10.00 am - 1.00 pm Introduction to Espresso Cuptasting €100 for the public, 75€ for SCAE members

1.00 pm - 6.00 pm Coffee Diploma System Green Coffee level 1 €300 for the public, 250€ for SCAE members

27th OCTOBER 2012 10.00 am - 3.00 pm Advanced Espresso Cuptasting €300 for the public, 250€ for SCAE members

3.30 pm - 6.00 pm Latte Art €100 for the public, 75€ for SCAE members

Training sessions will be held in pavilion H, 1st floor. To pre-book a Scae Workshop, please contact: Julie Barwick, SCAE Education Administrator, Tel: 0044.844.264.1435, Email: [email protected]

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TRIESTESPRESSO AND THE NATIONAL FIPE PARTNERSHIP The conference “Coffee, payments and meal vouchers: a blessing and a curse for bar owners” A tasting counter, both in the exhibition centre and in local bars, to taste and evaluate a cup of coffee

A structured collaboration between TriestEspresso and the national FIPE, the Italian Federation of Public Establishments, a member of Confcommercio Imprese per l’Italia, which translates into initiatives addressed to operators in the field and the general public.

The operators are the addressees of the conference on “sensitive” issues “Coffee, payments and meal vouchers: a blessing and a curse for bar owners”, which will take place Thursday 25th at 3.30 pm, in the Events area of pavilion H, to deal with four issues that are very relevant to any bartender. Possible solutions in light of art. 62 of the so-called Deregulation decree in force from 24th October will be explained also to achieve a more transparent and balanced relation with suppliers (toasters and equipment manufacturers, who are widely represented at TriestEspresso); how to deal with the meal voucher issue, finding solutions to increase the business and the quality of the offer; last but not least, promoting technical and professional updates. Speakers will include Antonella Zimbelli, Fipe-Confcommercio Varese, toaster, Luciano Sbraga, Centro Studi Fipe- Confcommercio, Marcello Fiore, Fipe-Confcommercio, Managing Director.

For all the duration of the exhibition, still in pavilion H, in the FIPE area, from 10.30 am to 5.00 pm, the specialised public will have a chance to attend “Tasting&Testing”, a true professional tasting counter to improve the knowledge on the products.

The Tasting&Testing iniziative goes out of the pavilions and makes a foray into 14 selected cafés in the city centre, members of FIPE (see list below), where all consumers asking for a coffee cup will be asked to fill out a form devised thanks to Centro Studi Assaggiatori. The goal is to make the customers examiners of the product and, at the same time, more aware on the quality of what they drink.

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FIPE TASTING & TESTING The cafés of Trieste where you can evaluate your espresso From 22nd to 27th October

Bar gelateria LUKSA Loc. Prosecco 201 Bar Giorgi Via Fabio Severo 75/b Torrefazione "La Triestina Caffè" Piazza di Cavana2 Bar Pasticceria AL BIGNE’ Viale G. D’Annunzio 10 RISTO-CAFE’ SPRITZ & LUNCH Via Rossini 16 Caffè GOLDONI Piazza Goldoni 3 Bar DERBY Via Carducci 11 Cafè MOKA Via Roma 24 Bar POLITEAMA Viale XX Settembre 34 REX cafégourmet Galleria Protti 1 Bar TEO Via Ghega 2 Gelateria UDEVALLA SWEET CREAM Strada di Rozzol 117 Trieste Bar UN BACIO SUL CANALE Via Bellini 5/b Trieste Bar VIAROMAQUATTRO Via Roma 4 Trieste

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A COFFEE WITH THE CHAMPION Three mornings, three events in the city centre with Fabrizio Sención Ramírez

Quality, taste and the pleasure to meet and talk to one of the most qualified representatives of the Speciality Coffee Association coffee-making world: three special events, organised in cooperation with Dalla Corte, open to all the Trieste people in the cafés of their city.

Fabrizio Sención Ramírez, current vice-World Champion of the World Bartender Championship will serve customers from behind the counter to offer a prefect Italian breakfast, special flavoured espresso coffee or fabulous latte-art cappuccino.

There are three events scheduled as follows:

Thursday 25th October, 9-12 am “Cappuccino and croissant, the typical Italian breakfast” Pasticceria Sanna, via Galatti 13 – Trieste.

Friday 26th October, 9-12 am “Flavoured espresso coffee” Bar Ferrari, via San Nicolò 18 – Trieste.

Saturday 27th October, 9-12 am “Cappuccino latte art” Cafepiazzagrande, Piazza dell’Unità d’Italia 5 – Trieste.

Together with Sención Ramírez, another protagonist behind the bar counter will be the Dalla Corte system, made up of DC pro espresso machine and DC one grinder.

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FROM MUMAC, PRESTIGIOUS COFFEE MACHINES ON DISPLAY Gruppo Cimbali is celebrating its centennial anniversary: 2012 TEE will host pieces from the newly- opened Mumac Museum in the exhibition area.

To celebrate its 100th anniversary, Gruppo Cimbali is taking to Trieste part of the newly-opened museum of coffee machines, Mumac. In pavilion H, during the three-day exhibition, you will be able to admire some of the coffee machines that made history in Italy, charming for their design and groundbreaking for their technical innovation.

The temporary Mumac exhibition at TriestEspresso will be inaugurated with the presentation of the museum “Mumac – the museum of coffee machines: a story that dates back to over 100 years ago”, to take place Thursday 25th October at 2.45 pm in the Congress Hall, pavilion H.

Mumac, comprising over 200 bar espresso coffee machines, unites the Maltoni and Cimbali collections. Enrico Maltoni’s collection is the widest and best preserved one at international level. It comprises splendid coffee machines preserved from the wear of time. Next to the machines, the museum is enriched with a historical archive comprising over 15,000 documents selected and catalogued, which will be available to a public of researchers, a training room, a lab for sensory tests and various spaces to host events and special projects.

“The museum celebrates the 100 years of activity of Gruppo Cimbali – said Maurizio Cimbali, Chairman of the Group – a truly Italian story which has seen the Group becoming a world-leader in four generations. The Mumac gathers and displays a summary of exceptional technological and stylistic contents and constantly aims to contribute to the development of the culture of espresso coffee and cappuccino in the world.”

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PARTNERSHIP AMONG THE EUROPEAN MUSEUMS DEVOTED TO COFFEE Thursday 25th October at 5.30 pm at the Chamber of Commerce of Trieste

Thursday 25th October at 5.30 pm, the Chamber of Commerce of Trieste, in Piazza della Borsa no. 14, will host a partnership among “European coffee museums”.

The partnership will involve Trieste’s “Museo del Caffè” (website: http://goo.gl/MCCM ), directed by the Triestine Gianni Pistrini (a section is currently displayed at the Museo Commerciale of Trieste, via S. Nicolò 7, second floor) and the Magyar Kereskedelmi és Vendéglátóipari Múzeum – Hungarian Museum of Trade and Tourism (website: www.mkvm.hu ) of Budapest, directed by Imre Kiss.

The initiative, which has a cultural character, will take place under the aegis of the Italian- Hungarian Association of the Friuli Venezia Giulia region, chaired by Adrian Papo. Guests of the meeting will be Hungary’s Honorary Consul, Anna Rossi Illy, the President of Associazione Caffè Trieste Massimiliano Fabian, the President of Trieste Coffee Cluster Furio Suggi. Antonio Paoletti, President of the Chamber of Commerce, will host the meeting.

With this new member, there will be a total of five European Museums in different countries, collaborating in a partnership launched in 2004 during the second TriestEspresso Expo with the Probat Werke Museum of Emmerich in Germany. Two years later, still at Trieste’s exhibition, an agreement was signed with Caferama of Zuoz in Graubunden, Switzerland. In the following years, other institutions joined in: the Coffee Museum of Vienna in 2008, and the Peugeot Adventure Museum in France in 2010.

This year an agreement will be signed with the renowned Magyar Kereskedelmi és Vendéglátóipari Múzeum (Hungarian Museum of Trade and Tourism) of Budapest.

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TRIVIA ABOUT TRIESTESPRESSO

A COFFEE WITH BOB MARLEY Bob had a dream: to grow his own coffee plantation. A dream that was pursued and realised by his son Rohan with Marley Coffee, which produces the fine-quality Jamaica Blue Mountain coffee, then roasted and packaged in the UK. Marley Coffee and its organic coffee will be participating in TriestEspresso Expo.

“OXYGEN” COFFEE “Oxygen coffee mousse”? Certainly, that’s a very unusual version of an espresso. It is a creation by the Exar company, that through its Boliss system, enriches espresso and powder coffee with oxygen in 30 seconds, turning them into fresh oxygen mousses, which should – according to the company – help you keep in shape, reduce your tiredness and feel better and stronger.

A BOOK, A PICTURE AND A GOOD COFFEE Coffee inspires you to travel around the world. First stop is Mexico: 24th October at Museo Revoltella at 6.00 pm (and then again in the exhibition centre on Thursday 25th at 3.00 pm in the Sandalj’s booth), author Fulvio Eccardi will present the photographic book “Caffè meraviglia del Chiapas, Messico”. Still on Thursday 25th, at 11.00 am, the Planet Coffee booth will host a meeting on “Cappuccino Italiano Latte Art”, which is literally conquering the world – particularly in the Far East, where there are the best latte artists. And finally, visitors will have a chance to see Guatemala through the photo exhibition “Guatemala, between mysticism and traditions”, organised by the photographer Luca Rinaldini, in the Sala del Comune di Trieste ex AIAT, Piazza Unità d’Italia no. 4, with the following opening hours: 10.00 am – 1.00 pm and 4.00 pm – 7.00 pm.

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