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View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Cork Open Research Archive Title Gamification as behavioral psychology Author(s) Linehan, Conor; Kirman, Ben; Roche, Bryan Editor(s) Walz, Steffen P. Deterding, Sebastian Publication date 2015-01 Original citation Linehan, C., Kirman, B. and Roche, B. (2015) 'Gamification as behavioral psychology' in Walz, S.P. and Deterding, S. (eds.) The Gameful World: Approaches, Issues, Applications. Cambridge, MA, USA : MIT Press, pp. 81-105. Type of publication Book chapter Link to publisher's https://mitpress.mit.edu/books/gameful-world version Access to the full text of the published version may require a subscription. Rights © 2014, Massachusetts Institute of Technology. All rights reserved. No part of this chapter may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher. Item downloaded http://hdl.handle.net/10468/3462 from Downloaded on 2017-02-12T06:33:32Z PROPERTY OF THE MIT PRESS FOR PROOFREADING, INDEXING, AND PROMOTIONAL PURPOSES ONLY 3 GAMIFICATION AS BEHAVIORAL PSYCHOLOGY Conor Linehan, Ben Kirman, and Bryan Roche Those who advocate the benefits of a gamified or behavior, and introduce the field of behavioral psy- gameful world often advance a vision of the future in chology as an approach to understanding observed which all life and all work becomes increasingly behavior in gamified products. Behavior analysis is
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