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Using Social Media What Is Social Media? What is social media? Using Social Forms of electronic communication Media Users connect and share information using various tools Ideas By: Mike Collins, Liz Johnson and Emilie Meissner Information Videos Pictures Term first used in 2004 Importance of Social Media Importance of Social Media “Between 1995 and 2010, the percentage of American adults with access to the Internet “E-patient” health consumers who use grew from 10% to 75%.” (Yamout 2011) the Internet to obtain information about medical issues of interest to them Most social media tools are free Address patient concerns or respond to negative experiences Importance of Social Media Guidelines and Privacy “Medical professionals need to have an online presence to monitor what AMA (American Medical Association) information is put up and to maintain Policy: Professionalism in the Use of their online reputation.” (Glick Interview 2011) Social Media Center Specific Data ACS Center Volumes Report MCW guidelines Individual hospital/HR guidelines 1 “Facebook helps you connect and share with the people in your life.” Founded February 4, 2004 Initially used as a way for college students to connect to each other Currently has 800 million users Ways to Use Facebook Solicit patient feedback Post educational materials for patients and family members Give general information about your center Main Page/Wall Info Page Example of a post 2 First video uploaded in April 2005 YouTube allows users to view and post videos on a variety of topics Advertise your center Educate patients and patients’ families Post specific disease information More than 13 million hours of video were uploaded during 2010 and 40 hours of video are uploaded every minute. Mayo Clinic, Be the Match, Memorial Sloan-Kettering Cancer Center, University of Minnesota Search in YouTube Inform future patients 3 Twitter is a real-time information network that connects you to the latest information about what you find interesting Uses brief messages (140 characters or less) Allows users to follow tweeters (people who tweet) that are involved in topics of interest Duke on Twitter Be the Match on Twitter “E-patient” success story “Be Great at What You do” Groups to connect with peers Site launched on May 5, 2003 Be the Match Leukemia and Lymphoma Society Business –related social networking site Transplant and Donation Professionals Connecting with peers in similar work Various clinical research groups Job Search 4 Be the Match on LinkedIn M.D. Anderson Cancer Center Tips for Using Social Media Check your sources Update often and keep it up to date Plan posts in advance Give more than one person access Be consistent Have timelines for posts and responses Emilie’s Profile Tips for Using Social Media So you’re ready to get started… Ask for feedback from followers Develop ways to inform patients Links in newsletters, discharge papers, center’s website, etc. Develop and follow institutional guidelines 5 …not so fast Corporate Policies Check your corporate policies Personal (Non-Official) Use of Social Media Don’t disclose proprietary information about the organization, employees, vendors or affiliates Develop a plan Don’t disclose any patient identifiable information without written permission from patient (HIPAA applies here too) Consider security & privacy Don’t use organization logos or trademarks Follow Best Practices If you are speaking about your organization add a disclaimer: “The views expressed on this (site, page) are my own and do not reflect the views of my employer” Corporate Policies Develop a Plan Creating a Department/Clinical Page Audience Who is the primary and secondary audience for the site? Check your organization procedures Goals Obtain appropriate approval What are the goals of the social media site and how do Notify appropriate organizational they support your mission(s)? authorities (e.g., Marketing) Administration What to/not to post? Use official organizational logos How frequently will it be updated? Keep it fresh What is the long term site management and content posting, who will be in charge? Remove it if it can’t be maintained Metrics How will you know if your efforts are successful? How will you measure the site's value over time? Security and Privacy Best Practices Use strong passwords (and change regularly) Be respectful https://www.microsoft.com/security/pc-security/password-checker.aspx Don’t give away your personal information to Be accurate scammers/phishers Respond timely to comments Use secure browsing (https) Protect the organization/department Take advantage of advanced security settings https://www.facebook.com/safety/attachment/Guide%20to%20Facebook Protect the patient %20Security.pdf Setup notifications (keep tabs on what is being Abide by copyright laws posted to your site) Post meaningful content Look for imposters Keep it current If anything inappropriate or suspicious has occurred report it immediately 6 Facebook Facebook Permissions http://www.ehow.com/how_5029889_create-new-facebook-organization.html Account Security Settings Twitter http://www.ehow.com/how_8344686_create-twitter-organization.html Twitter – Create Account Twitter – Account Settings 7 Tweet! Social Media Sites Communication Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga Micro-blogging / Presence applications: Twitter, Plurk, Jaiku, fmylife Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5, Ning, Elgg Social Media Sites Social Media Sites Collaboration Multimedia Wikis: Wikipedia, PBwiki, wetpaint Photo sharing: Flickr, Zooomr, Social bookmarking (or social tagging): Photobucket, SmugMug Delicious, StumbleUpon, Google Video sharing: YouTube, Vimeo, Reader, CiteULike sevenload Social news: Digg, Mixx, Reddit, Audio and Music Sharing: imeem, The NowPublic Hype Machine, Last.fm, ccMixter References Glick, Philip A. "To Tweet or Become Extinct?: Why Surgeons Need to Understand Social Networking and Social Media." 2010 American College of Surgeons 96th Annual Clinical Congress. Washington Aase, Lee. "The Transformational Power-and Promise-of Social Media." Mayo Clinic. Retrieved D.C. 7 Oct. 2011. Speech. October 2011, from http://socialmedia.mayoclinic.org/2011/09/13/the-transformational-power- and-promise-of-social-media/. Glick, Zack. “To Twitter or Die: The ABC’s of Safe Surgical Social Networking”. 2010 American College of Surgeons 96th Annual Clinical Congress. Washington D.C. 7 Oct. 2011. "About | Mayo Clinic Center for Social Media." Mayo Clinic Center for Social Media. Retrieved October 2011, from http://socialmedia.mayoclinic.org/about-3/ "Interview with Dr. Philip Glick, Vice Chairman, Department of Surgery. University of Buffalo." Telephone interview. 11 Oct. 2011. "AMA Policy: Professionalism in the Use of Social Media." 2011 Interim Meeting of the House of Delegates. American Medical Association. Retrieved October 2011, from http://www.ama- “Interview with Lynn Treadwell, Be the Match” Telephone interview, 17 Oct. 2011. assn.org/ama/pub/meeting/professionalism-social-media.shtml. “Interview with Amy Morris, Transplant Outreach Coordinator, Johns Hopkins Hospital”. Telephone Bennett, Ed. "The Top Ten Hospitals on Twitter — Found In Cache." Found In Cache — Social Media Interview, 11 Oct. 2011. resources for health care professionals from Ed Bennett. 17 Mar. 2009. Retrieved October 2011, from http://ebennett.org/top-ten-hospitals-on-twitter Liang, Andy. "The Twitter Revolution inside our hospitals - The Tech." The Tech - MIT's Oldest and Largest Newspaper. 18 Feb. 2011. Retrieved October 2011, from Cohen, Elizabeth. "Surgeons send 'tweets' from operating room - CNN." Featured Articles from CNN. http://tech.mit.edu/V131/N6/liang.html 17 Feb. 2009. Retrieved October 2011, from http://articles.cnn.com/2009- 0217/tech/twitter.surgery_1_twitter-and-facebook-social-networking-site-twitter- tweeted?_s=PM:TECH Merrill, Molly. "Henry Ford surgeons twitter from OR | Healthcare IT News." Healthcare IT News. 25 Mar. 2009. Retrieved October 2011, from http://www.healthcareitnews.com/news/henry-ford- Fox, Susannah. “The E-Patient is in: How social networking can make you a better surgeon”. 2010 surgeons-twitter-or. American College of Surgeons 96th Annual Clinical Congress. Washington D.C. 7 Oct. 2011. Monson, Rebekah A.Z. “Oper@ting safely on social setworks: Legal do’s and dont’s”. 2010 American College of Surgeons 96th Annual Clinical Congress. Washington D.C. 7 Oct. 2011. "Frequently Asked Questions." YouTube - Broadcast Yourself. Youtube.com. Retrieved October 2011, from http://www.youtube.com/t/faq.\ "Social Media." Def. 1. Merriam-Webster. Retrieved October 2011, from http://www.merriam- webster.com/dictionary/social%20media. 8 Turner, Erin . "My E-Patient Twitter Success Story « The Full Spectrum Blog." SPECTRUM – Where health, science and communications meet. Retrieved October 2011, from http://www.spectrumscience.com/blog/2010/02/26/my-e-patient-twitter-success-story/ "Twitter Is the Best Way to Discover What's New In Your World." Twitter. Retrieved October 2011, from http://twitter.com/about. Yamout, Sani Z. “Can tweeting make you smarter or dumber: Using social networking for graduate medical education, continuing medical education and patient care”. 2010 American College of Surgeons 96th Annual Clinical Congress. Washington D.C. 7 Oct. 2011. Yamout, Sani Z.,Glick, Zack A., Lind, D. Scott, Monson, Rebekah A.Z., and Glick. Philip L. "Using Social Media to Enhance Surgeon and Patient Education and Communication." Bulletin of the American College of Surgeons 96.7 (2011) Zuckerberg, M. (2010). Facebook Information. Retrieved October 2011, from http://www.facebook.com/facebook?sk=info. Zuckerberg, M. (2010). Facebook Statistics. Retrieved February 2010, from http://www.facebook.com/press/info.php?timeline. 9.
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