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Times Are Good for KONE, Neste Oil and Wärtsilä

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Times Are Good for KONE, Neste Oil and Wärtsilä Nov 01, 2013 10:39 UTC Times Are Good for KONE, Neste Oil and Wärtsilä M-Index, M-Brain’s quarterly look into the media coverage of 15 large Finnish stock-listed companies revealed that in July-September, KONE, Neste Oil and Wärtsilä were the companies most often at the receiving end of positive publicity. Nokia reached a larger audience than the combined audience of all the other companies surveyed. Positive media coverage – three companies stand out Slightly more than half of KONE’s publicity in the surveyed web publications of Helsingin Sanomat, Kauppalehti and Taloussanomat was positive by tone, an excellent result and a further improvement to the company’s early-year performance. Examples of favourable coverage included positive profit warning and improved stock exchange performance that followed, Forbes placing KONE as an even more innovative company than Google, and reports of large orders that the company won in China. For Neste Oil, almost four tenths of publicity was positive. The company continued its good performance, improving from the last quarter’s one fourth share of positive attention. Most of the favourable coverage was connected with financials. Media reported of Neste Oil’s profit warning and the role of renewables in the improved Q2 result. Wärtsilä was the third company to stand out in terms of the share of favourable publicity. Comparisons to earlier M-Index analyses show that the company has considerably improved its performance in the surveyed media, compared to the last year. More than a third of Wärtsilä’s publicity in Q3 was positive by tone. Wärtsilä was portrayed favourably related to its products and services and financials, as well as related to company-level topics. Examples included the work that the company has done in developing industrial internet and Wärtsilä’s technology chosen to propel the world’s fastest car ferry. A lion’s share of audience to Nokia Neste Oil and KONE finished top of the class also as measured by average Attention Score (see our earlier blog text), describing both the quality and noticeability of coverage. Fortum, UPM-Kymmene, Wärtsilä and Nokia also received good Attention Scores. Nokia’s amount of publicity was huge even by its own standards. With the news coming through in September that Microsoft will buy Nokia’s mobile phone business, Nokia more than doubled the audience that it was likely to reach in Q3, compared to the previous quarter. Most of the reporting about the actual deal was neutral or balanced by tone. In terms of the amount of publicity, Finnair kept its second place, while Stora Enso, Metso and UPM-Kymmene finished next in the comparison, ahead of TeliaSonera and Fortum. In July-September, large Finnish stock-listed companies as a whole received more positive than negative attention in connection with financials. Nokia accounted for a major part of favourable coverage in products and services, as well as for majority of criticism directed at management. In corporate and social responsibility, negative messages were again more common for the large Finnish companies than positive ones. By Topi Laakso If you liked this blog post, you might be interested in our Newsroom. Subscribing to our newsletter you will be the first one to hear about the growing number of ways to benefit from media intelligence. Subsribe to our Newsroom clicking the button below or RSS feed in the bottom of our Newsroom frontpage. We also like meeting our blog readers on Twitter, Facebook and LinkedIn! Picture: I'm Creator I'm a little rocket ship M-Brain is a global information, technology and consulting services company. We help our clients to navigate the turbulent and ever expanding business environment. We offer crucial external business information, and advise in its efficient management and utilisation. We turn information into actionable insights for daily decision-making and strategic planning. We call it Informed Leadership. M-Brain website M-Adaptive website Contacts Topi Laakso Senior Analyst, Blogger [email protected] +358 (0)40 0515 488.
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