COMPANY PROFILE 2020

AN MISSION & VISION

In each of its products, Pugnale combines uncompromising Pugnale has distinguished itself since its birth for unique connotations craftsmanship with design. of Italian style by designing eyewear collections with an extremely The strong know-how in the use of technologies, quality materials glamorous character and an unmistakable style. from Italy, Japan or Germany, and the unique and precise finishes, Research and technological knowledge combined with the innovative HANDCRAFTED are the absolute protagonists of every creation. use of techniques and materials are the foundations for creating The brand takes inspiration from our prestigious Italian background: excellence in the Made in Italy premium eyewear sector. our artistic and cultural heritage. Pugnale identifies itself in the market of independent eyewear Pugnale’s collections tell the charm and emotion of a bygone while manufacturers because it focuses more on sales topics, on product being interpreted in an extremely contemporary way. highlights, on the transfer of emotions and passions rather than on Pugnale knows it has a mission, to transfer all the know-how of the traditional commercial sales techniques. Italian production tradition of high quality to the world, enriching it It is precisely the concept of craftsmanship, exclusivity combined TECHNOLOGICAL with design and research contents to be able to satisfy the needs of with high quality that induces our ideal customers to choose and a sophisticated public attentive to values. appreciate our products. The deepest mission of Pugnale is therefore to recover the high The ambition to see our creations worn by an audience that loves to value of the craftsmanship belonging to the first eyewear factories stand out with personality and creativity. born in the north east of Italy from the beginning of the last century to Creating unique pieces for unique people, this is PUGNALE. be able to create a perfect mix between past and future giving life to This is our Vision. a wonderful cocktail of shapes, materials and finishes. Anyone who drinks this cocktail will have to perceive its deepest essence to be able to identify all the ingredients that make it up. HEART This is our Mission. Born in 1973, Emanuele Pugnale is the beating heart of the Company, EMANUELE he founded Pugnale in 2013 with the desire to join his strong background in the high-tech precision mechanic field, together with his creative and unconventional style. Emanuele Pugnale has always been a mechanic-addicted, making his first creation when was still a kid. He grew with a strong passion in exploring and even going beyond the technological limits, bypassing the ordinary. His passion leaded to the opening of his first company in CEO & ART DIRECTOR 2003, importing and distributing the best metal working machineries for notorious Italian manufacturing companies. In 2013 Emanuele founded Pugnale, and from that moment he is fully dedicated to research and developments of new projects, looking PUGNALE continuously at new ways to match precision mechanics technology with fashion. One of the best skills is the technology transfer from aerospace and biomedical applications to the eyewearindustry. Eclectic, creative and visionary; in love with his Country, Italy, and with revolutionaryideas. EMANUELE PUGNALE

CEO & Art Director

MONICA DAL CIN

Managing Director

Product Development Administration & Sales & Marketing Logistic & Production Engineering Process Finance & Communication

LUCIANA OLIVOTTO PUGNALE’S Head of Sales

CLAUDIA VERONICA TATIANA PUPPO BURELLO LAURA PECILE BLASON TEAM (servizi integrati Pumak) (servizi integrati Pumak) Accounting Administration and General International Customer Head of Domestic Market Service Service

MARTINA ANNA DEL PINO SANDRIN

Warehouse and Production Product Engineering Planning OUR ITALY

LOCATIONS Design Optical Ottica Fulcheri AROUND THE WORLD Via Cola Di Rienzo 23/B - 00192 Roma Via Luigi Lagrange 4 - 10123 Torino

A Piedi Nudi Nel Parco Via Del Proconsolo 1/N - 05122 Firenze FRANCE

Opticien Alain Afflelou Optica Cannes 104 Av. Des Champs Élysées - 75008 - France 28 Rue D’Antibes - 06400 Cannes - France

Tsum Gum Petrovka Ulitsa 2 - 125009 Moskva - Russia Red Square 3 - 109012 Moskva - Russia RUSSIA UNITED STATES

Modern Day Optx Eyechic 575 Columbus Ave - 10024 New York - United States 333 South st. Philadelphia - 19147 PA

Studio Optix 63 W 49th St - 10112 New York

Petite Optique Roslyn Eye Center 40 Union Square East - 10003 New York 360 Willis Ave, Roslyn Heights - 11577 New York UNITED STATES UNITED ARAB

We are in in these stores:

Grand optics MALL OF THE EMIRATES,

EMIRATES Sheikh Zayed Road - Dubai

GRAND OPTICSGALLARY LAFFAYET The Dubai Mall Financial Center Rd - Dubai

GRAND OPTICSYAS MALL YasWest - Abu Dhabi

GRAND OPTICSDUBAI MALL Kokkoris Optics The Dubai Mall Mitropoleos 21 - 10557 Atene - Greece Financial Center Rd - Dubai

GRAND OPTICS DOHA FISTIVAL CITY QATAR Doha Festival City Umm Salal Mohamed - Doha - Qatar GREECE ISRAEL OPTICA AVI (showcase) Israel Villa Bellevue Bennesteeg 12 - 9000 Gent - Belgium

BELGIUM JAPAN MAKOTO Optical 7-11-15 nishishinjuku shinjyuku-ku - 160-0023 Tokyo - Japan FRAT Shinsegae Dept. Store Centum City 1495 U-dong - Busan - Haeundae-gu KOREA OUR WW DISTRIBUTION we are operating in the world of

Medium and medium high eyewear is the market where Italian companies are the world leaders. But the most interesting trend of INDEPENDENTSrecent years is the growing of small niche brands, with high design content and with interesting growth opportunities. Companies working in this sector are growing mostly overseas (USA, Japan and Northern Europe), but also in Italy the trend is taking hold thanks to entrepreneurial realities with equal features: small specialized firms that do not follow the business licensing model while they are offering products featuring innovative materials. Italy has been a traditionally brand-oriented market; today, however, the market has changed and independent brands are observed with interest from opticians, tired of accepting very strict contracts from the big multinational players. In this market of independent, Pugnale has conquered its own space characterized by unique peculiar Italian taste. Research and technological development combined with the innovative use of techniques and materials was the base in order to create an excellence for the Made in Italy industry of luxury eyewear. Pugnale deepest mission is to recover the craftsmanship belonging to the first eyewear factories born in the north east of Italy since the beginning of the last century, a perfect mixture between past and future. All Pugnale productions are exclusively hand made in Italy, thanks to a selected network of suppliers, which, unlike the case of other companies, comes from the eyewear as well as from the medical, automotive and aerospace fields. This allows us to obtain different kinds of productions with exclusive technology transfers. All our eyewear are hand finished and inspected in our laboratories by our skilled staff. Emanuele Pugnale in partnership with Ermanno Scervino fashion PUGNALE house, designed a revolutionary eyewear: for the first time in the world SARTORIAL HANDMADE of the eyewear history real fur mink has been sewn by hand on the frame. Our artisans, in collaboration with the Italian fashion house Tagliatore create an iconic eyewear. Precious silks hand-woven all over the front IN ITALY part of the frame, plated with pink gold coatings, gives birth to a piece of Italian hand made glasses. Thanks to this exclusive handcrafted approach and combination between precious metals mixed with fabrics, we created a representative eyewear concept that obtained a worldwide copyright©.

Our models focus on the valorization of Italian excellence for craftsmanship. Fine fabrics, inserts and workmanships will be the protagonist alongside our unmistakable use of precious metals. We dare to play with strong and decisive chromatic approaches. For our models we have used ceramic inserts which will give to our eyewear the uniqueness and elegance taste that was always marking our creations. The combination of peculiar and precious materials is the focus of our research, therefore the materials used and the manufacturing processes for our collections are incomparable to no one on the market.

CRAFTMANSHIP

“PUGNALE presents AUDREY, an exclusive luxury capsule collectioncollection designed by New York based architect Hani Rashid AUDREY and developed forAudrey Trittoand her lifestyle and luxury blog “Audreyworldnews”

Hani Rashid, a world-renowned visionary architect, has collaborated with Pugnale to produce three exclusive frames –two distinct sunglass frames and one optical glass frame –which are creative expressions that celebrate the uncanny aspects of beauty and grace. Sculptural, dynamic and an emblem of limitless originality, the Hani Rashid, a world-renowned visionary architect, has collaborated Fianomodel is distinguished by the sinuous weave on the front of the with Pugnale to produce three exclusive frames. frame, which creates a 3D optical effect. The structure, while metal and double galvanic, is delicate at the temples theacetate earpiece Architect Hani Rashid founded Asymptote in Milan Italy in 1988 and elegantly produces a unique profile of incomparable lightness. with the office in in 1989. In 2000 Contemporary in spirit, the Persanmodel stands out due to its strong Hani co-represented the United States at the 7th Venice Architecture character and a silhouette that challenges the concepts of geometry Biennale. Having acquired numerous awards and citations for the acetate front is faceted like a precious stone, unique and irregular. architecture, art and design Hani Rashid’s work has attained global Bold and dominate, the temples of this frame create a substantial acclaim. In 2004 Hani was awarded along with Lise Anne Couture the impact, with classic black acetate ear tips mirroring the color of the Frederick Kiesler Prize for Architecture and the Arts. front. Asymptote is a New York city based architecture, design and art Hi-tech and iconic, the front of the Arillaframe is characterized by practice that has distinguished itself globally with intelligent, innovative a complex matrix of perforations, a staple of Hani Rashid’s studio visionary projects that include building designs, master plans art Asymptote’s unique design approach. The steel structure of the frame installations, virtual reality environments interiors and design. includes precious gold-plated, galvanized inserts standing out in Hani Rashid’s work is part of a number of private and museum contrast with the silver color of the metal. The leather terminals, loyal collections including the in New York, the to Pugnale’shistory, elegantly attest to the Italian craftsmanship. Institute of Architecture (NAI), the Pinakothek der All items in the capsule collection AUDREY Hani Rashid for Pugnale Moderne in Munich, the San Francisco Museum of Modern Art, the come with ZEISS lenses and are presented in a unique packaging also Centre Pompidou in Paris, the Frac Centre in Orléans, France and the designed by Hani Rashid and inspired by a very particular attitude to Solomon R. Guggenheim Museum New York. Asymptote’s work has form making and architecture, in which geometric and irregular facets been the subject of 3 monographs. give shape to an art form of enigma and spatial provocation.” PUGNALELIMITED EDITIONS

‘‘Folly’’ is realized in harmonic steel, a technical and light material that immediately identifies Pugnale’s soul. Nose pads are in ceramic, an material dear to the history of Venetian masks. Acetate temples tips have been used for a maximum comfort and flexibility. The frame is embellished with certified crystals Swarovski to recall the craftsmanship of the Murano glass used to decor the The sun limited edition of the “BIKI” model produced in only 73 pieces. masks and jewels. Thanks to the color chosen for its lenses, a shade It’s an aesthetic that interprets the exceptional combination of elegance of violet, Folly gives that kind of mystery, sensuality and magical and audacity: acetate and steel though madness, which perfectly matches with this year’s theme of ‘‘Il Ballo conceived as two separate entities, they merge to give life to an del Doge’’ : ‘‘The Magnificent Ephemeral - In Praise Of Team, Folly harmonic joint of stability and uniqueness. and Sin’’. The temple completed by the traditional acetate end piece with copper ogive, underlines once more the care ‘‘La Matta’’ is a limited edition model inspired by the playng cards, 24 that Pugnale reserves to its creations. carat yellow gold with hand made brush strokes. Black, blue, gold, brown and bordeaux are the colours that dress the new stylistic proposals. OUR COLLECTION’S STRUCTURE

PRISCILLA

LAB LINE

NICOLÒ Maximum and primary expression of the soul of PUGNALE “Only if you have the courage to dare you will experience the emotion LABthanks to the use of materials, shapesLINE and assemblies that are of feeling different every day!” always unique and innovative. (Anonimo) All the iconographic elements of the brand are declined in a Unisex collection with distinctive, redundant and exciting features. Unusual color combinations, brushed, sponged, personalized textures, decorative inserts and materials such as harmonic metal, steel, beryllium copper and acetates, give life to non- traditional shapes, which satisfy the search for all those who want to stand out in an anti-conventional way. A symbol of recognition, almost intrusive, but exciting, the logo which distinguishes the brand and which is replicated in all auctions as a distinctive element of strength and audacity by coining sun and vision models suitable for a sought after and researching public. Lab Line was created to give voice to a need to wear something unique and unrepeatable, with high quality value, while being accessible.

DETAILS The woman is a diamond and as such has a thousand facets. Who wears this product is a woman with a capital ‘‘D’’, PRISCILLAExpressing strength and sweetness, tenacity and courage, a woman who always wants to be herself but is committed with perseverance and charisma, adjectives that come together her talent to try to make a difference. to give shape to a single expression of beauty. Lit and bright colors insinuate themselves with femininity in iconic shapes, “Give women adequate opportunities and they will be capable of revisited like PUGNALE loves to do, with a strong character anything” with a high design content. (Oscar Wilde)m. The identifying logo of the brand stands out in the silver insert, an element repeated in all the auctions of the collection, giving the eyewear an important, strong, but at the same time precious and noble appearance. Also from the metal core of the temples, inserted inside the acetate, you can see a series of decorations always expressing the style of PUGNALE. Priscilla is an eyewear that reflects the character of all women who never feel ‘’taken for granted‘’, women who stand out because they are strong, shine like diamonds and know that beauty, the real one, comes from the charisma and strength of the soul.

DETAILS The new 2020 collection in the Pugnale house is aimed at a Whoever wears this product identifies himself as a man who is NICOLÒpredominantly male audience.Tradition, lightness, strength and never ‘banal’, a man who seeks his value in history, literature, shine are the main characteristics of this collection. art, sport, science or fantasy. The use of traditional materials such as cellulose acetate is combined with the search for materials with strong ‘‘Live with simplicity and think with greatness’’ technological connotation such as titanium, magnesium and (William Wordsworth) carbon; all accentuated with preciousness by the combination of silver inserts that create continuous play of light. The union of these materials, different from each other, but united by a single intent, gives life to a product with a very high technological value, pure expression of elegance and solidity. In this way, man becomes the center of the creative process that wants to express all his strength, all his naturalness and the refinement of a real and tangible value of his surroundings. It is precisely the iconic forms of the eyewear, revisited with the usual PUGNALE’s unicity, that concretizes the conceptual idea of the collection.

DETAILS LICENSED BRAND

A clear name, a universal sound, a declaration of intent that goes beyond the geographic constraints. In this way, without hesitations, AMEN interprets the new idea of contemporary luxury, accessible and sought-after at the same time. A winning combination of craftmanship, unique exclusive details and pure creativity, that makes every piece and timeless. Jewel embroideries, as fabrics sartorial manufacturing, as well state- of-the-art and a continuous stylistic research, combined with each other in the successful mix that is the signature on every AMEN dress, a between opposites, balancing tradition refined play effectively and innovation. Interpreting an idea of beauty and elegance that goes beyond the single trend, AMEN speaks to a sophisticated and strong woman, eccentric but ultra-feminine, sensual yet never vulgar. A woman that likes to be the centre of attention. And she always does it with style.

THE EYEWEAR COLLECTION

Amen launches its own line of glasses and does it loudly. The collection is inspired by the atmosphere of the coolest New York clubs such as Studio 54 and Paradise Garage. Irreverent, playful and unconventional models reflecting Amen’s street philosophy combined with its idea of sophisticated sensuality. The collection plays with the alternation of extremely feminine models, perfect for a real Diva, and versatile unisex models that remind of vintage atmospheres. In the Era of consumerism and appearance, it is increasingly difficult to find a product that stands out from the crowd and at the same time shows quality and craftsmanship. Amen brings eyewear into the fashion context, where tailoring and traditions are the heart of its own philosophy. Made in Italy Glasses become precious accessories perfectly suitable with any outfit and occasion. LICENSED BRAND

The fil rouge that interconnects Anteprima and Pugnale Eyewear is the same way of thinking about femininity, the same passion in making feel the woman unique, self-confident, sophisticated but never conventional. Combining tradition and innovation, Anteprima has the opportunity to enter into the eyewear world maintaining its soul, with a high quality product, made in Italy. The capsule collection made in collaboration with the pret-à-porter fashion brand consists of three models in two colors: GLORIOUS, GLORIOUS OVAL and SUPERB. This capsule takes inspiration by the ANTEPRIMA Visionary Journey theme of Fall Winter 2019-2020 collection, presented during the Milano Fashion Show. The mood of the collection interprets a cosmopolitan, self-confident and elegant woman in the autumn London. The sunglasses models are a celebration of classic shapes, highlighted by glamorous shape profiles and technological details. The textures and colors chosen want to recall the eclectic fabrics of the fashion collection presented at the last Milano Fashion Show. UDINE

OUR RETAIL ROMA PRESENCE Clothing and Eyewear and Clothing MONOMARCA PUGNALE UDINE Via Delle Erbe 5 - 33100 Udine - Italy UDINE STORE ROME

PUGNALE Flagship Store Roma Piazza Parlamento 34 - 00186 Rome - Italy Pugnale Flagship Store we are ready for our future CHALLENGES . . .

P&N S.r.l. Via Delle Erbe, n.7 - 33100 Udine (UD) - Italy Vat no.: IT02730340300

[email protected] www.pugnaleeyewear.com