COMPANY PROFILE 2020 AN MISSION & VISION In each of its products, Pugnale combines uncompromising Pugnale has distinguished itself since its birth for unique connotations craftsmanship with design. of Italian style by designing eyewear collections with an extremely The strong know-how in the use of technologies, quality materials glamorous character and an unmistakable style. from Italy, Japan or Germany, and the unique and precise finishes, Research and technological knowledge combined with the innovative HANDCRAFTED are the absolute protagonists of every creation. use of techniques and materials are the foundations for creating The brand takes inspiration from our prestigious Italian background: excellence in the Made in Italy premium eyewear sector. our artistic and cultural heritage. Pugnale identifies itself in the market of independent eyewear Pugnale’s collections tell the charm and emotion of a bygone while manufacturers because it focuses more on sales topics, on product being interpreted in an extremely contemporary way. highlights, on the transfer of emotions and passions rather than on Pugnale knows it has a mission, to transfer all the know-how of the traditional commercial sales techniques. Italian production tradition of high quality to the world, enriching it It is precisely the concept of craftsmanship, exclusivity combined TECHNOLOGICAL with design and research contents to be able to satisfy the needs of with high quality that induces our ideal customers to choose and a sophisticated public attentive to values. appreciate our products. The deepest mission of Pugnale is therefore to recover the high The ambition to see our creations worn by an audience that loves to value of the craftsmanship belonging to the first eyewear factories stand out with personality and creativity. born in the north east of Italy from the beginning of the last century to Creating unique pieces for unique people, this is PUGNALE. be able to create a perfect mix between past and future giving life to This is our Vision. a wonderful cocktail of shapes, materials and finishes. Anyone who drinks this cocktail will have to perceive its deepest essence to be able to identify all the ingredients that make it up. HEART This is our Mission. Born in 1973, Emanuele Pugnale is the beating heart of the Company, EMANUELE he founded Pugnale in 2013 with the desire to join his strong background in the high-tech precision mechanic field, together with his creative and unconventional style. Emanuele Pugnale has always been a mechanic-addicted, making his first creation when was still a kid. He grew with a strong passion in exploring and even going beyond the technological limits, bypassing the ordinary. His passion leaded to the opening of his first company in CEO & ART DIRECTOR 2003, importing and distributing the best metal working machineries for notorious Italian manufacturing companies. In 2013 Emanuele founded Pugnale, and from that moment he is fully dedicated to research and developments of new projects, looking PUGNALE continuously at new ways to match precision mechanics technology with fashion. One of the best skills is the technology transfer from aerospace and biomedical applications to the eyewearindustry. Eclectic, creative and visionary; in love with his Country, Italy, and with revolutionaryideas. EMANUELE PUGNALE CEO & Art Director MONICA DAL CIN Managing Director Product Development Administration & Sales & Marketing Logistic & Production Engineering Process Finance & Communication LUCIANA OLIVOTTO PUGNALE’S Head of Sales CLAUDIA VERONICA TATIANA PUPPO BURELLO LAURA PECILE BLASON TEAM (servizi integrati Pumak) (servizi integrati Pumak) Accounting Administration and General International Customer Head of Domestic Market Service Service MARTINA ANNA DEL PINO SANDRIN Warehouse and Production Product Engineering Planning OUR ITALY LOCATIONS Design Optical Ottica Fulcheri AROUND THE WORLD Via Cola Di Rienzo 23/B - 00192 Roma Via Luigi Lagrange 4 - 10123 Torino A Piedi Nudi Nel Parco Via Del Proconsolo 1/N - 05122 Firenze FRANCE Opticien Alain Afflelou Optica Cannes 104 Av. Des Champs Élysées - 75008 Paris - France 28 Rue D’Antibes - 06400 Cannes - France Tsum Gum Petrovka Ulitsa 2 - 125009 Moskva - Russia Red Square 3 - 109012 Moskva - Russia RUSSIA UNITED STATES Modern Day Optx Eyechic 575 Columbus Ave - 10024 New York - United States 333 South st. Philadelphia - 19147 PA Studio Optix 63 W 49th St - 10112 New York Petite Optique Roslyn Eye Center 40 Union Square East - 10003 New York 360 Willis Ave, Roslyn Heights - 11577 New York UNITED STATES UNITED ARAB We are in United Arab Emirates in these stores: Grand optics MALL OF THE EMIRATES, EMIRATES Sheikh Zayed Road - Dubai GRAND OPTICSGALLARY LAFFAYET The Dubai Mall Financial Center Rd - Dubai GRAND OPTICSYAS MALL YasWest - Abu Dhabi GRAND OPTICSDUBAI MALL Kokkoris Optics The Dubai Mall Mitropoleos 21 - 10557 Atene - Greece Financial Center Rd - Dubai GRAND OPTICS DOHA FISTIVAL CITY QATAR Doha Festival City Umm Salal Mohamed - Doha - Qatar GREECE BELGIUM Villa Bellevue Bennesteeg 12 - 9000 Gent - Belgium OPTICA AVI (showcase) Israel ISRAEL KOREA FRAT Shinsegae Dept. Store Centum City 1495 U-dong - Busan - Haeundae-gu MAKOTO Optical 7-11-15 nishishinjuku shinjyuku-ku - 160-0023 Tokyo - Japan JAPAN OUR WW DISTRIBUTION we are operating in the world of Medium and medium high eyewear is the market where Italian companies are the world leaders. But the most interesting trend of INDEPENDENTSrecent years is the growing of small niche brands, with high design content and with interesting growth opportunities. Companies working in this sector are growing mostly overseas (USA, Japan and Northern Europe), but also in Italy the trend is taking hold thanks to entrepreneurial realities with equal features: small specialized firms that do not follow the business licensing model while they are offering products featuring innovative materials. Italy has been a traditionally brand-oriented market; today, however, the market has changed and independent brands are observed with interest from opticians, tired of accepting very strict contracts from the big multinational players. In this market of independent, Pugnale has conquered its own space characterized by unique peculiar Italian taste. Research and technological development combined with the innovative use of techniques and materials was the base in order to create an excellence for the Made in Italy industry of luxury eyewear. Pugnale deepest mission is to recover the craftsmanship belonging to the first eyewear factories born in the north east of Italy since the beginning of the last century, a perfect mixture between past and future. All Pugnale productions are exclusively hand made in Italy, thanks to a selected network of suppliers, which, unlike the case of other companies, comes from the eyewear as well as from the medical, automotive and aerospace fields. This allows us to obtain different kinds of productions with exclusive technology transfers. All our eyewear are hand finished and inspected in our laboratories by our skilled staff. Emanuele Pugnale in partnership with Ermanno Scervino fashion PUGNALE house, designed a revolutionary eyewear: for the first time in the world SARTORIAL HANDMADE of the eyewear history real fur mink has been sewn by hand on the frame. Our artisans, in collaboration with the Italian fashion house Tagliatore create an iconic eyewear. Precious silks hand-woven all over the front IN ITALY part of the frame, plated with pink gold coatings, gives birth to a piece of Italian hand made glasses. Thanks to this exclusive handcrafted approach and combination between precious metals mixed with fabrics, we created a representative eyewear concept that obtained a worldwide copyright©. Our models focus on the valorization of Italian excellence for craftsmanship. Fine fabrics, inserts and workmanships will be the protagonist alongside our unmistakable use of precious metals. We dare to play with strong and decisive chromatic approaches. For our models we have used ceramic inserts which will give to our eyewear the uniqueness and elegance taste that was always marking our creations. The combination of peculiar and precious materials is the focus of our research, therefore the materials used and the manufacturing processes for our collections are incomparable to no one on the market. CRAFTMANSHIP HANI RASHID “PUGNALE presents AUDREY, an exclusive luxury capsule collectioncollection designed by New York based architect Hani Rashid AUDREY and developed forAudrey Trittoand her lifestyle and luxury blog “Audreyworldnews” Hani Rashid, a world-renowned visionary architect, has collaborated with Pugnale to produce three exclusive frames –two distinct sunglass frames and one optical glass frame –which are creative expressions that celebrate the uncanny aspects of beauty and grace. Sculptural, dynamic and an emblem of limitless originality, the Hani Rashid, a world-renowned visionary architect, has collaborated Fianomodel is distinguished by the sinuous weave on the front of the with Pugnale to produce three exclusive frames. frame, which creates a 3D optical effect. The structure, while metal and double galvanic, is delicate at the temples theacetate earpiece Architect Hani Rashid founded Asymptote in Milan Italy in 1988 and elegantly produces a unique profile of incomparable lightness. with Lise Anne Couture the office in New York City in 1989. In 2000 Contemporary in spirit, the Persanmodel stands out due to its strong Hani co-represented