UNESCO CITY OF DESIGN MONITORING REPORT 2014 -18

The People’s Tower: Dundee’s EXECUTIVE Claire Dow and artist Olivier Grosstête recreated a piece of Dundee’s Victorian architecture from SUMMARY cardboard boxes. Hundreds of volunteers built the cardboard arch which stood for 24 hours before been toppled and trampled!

Dundee is a small, dynamic city with a strong In the last four years, Dundee has: cultural identity and a history of innovation and creativity. The city has time and time again re- | Created a robust city-wide partnership that invented itself, focusing on design and creativity governs and directs the designation; to build and sustain economic growth. From | Secured joint funding arrangements between rapid growth in the 19th century as a result of local government, the city’s two universities, the jute industry, through post-war electrical and the city’s cultural trust and the private sector. mechanical engineering, the city is now home to a cutting edge life sciences sector, a dynamic | Curated and promoted two major Dundee digital media industry, world-renowned higher Design Festivals; education institutions and a vibrant design and creative industries sector. | Established a city wide Dundee Design Month (May) Dundee became a UNESCO City of Design at the end of 2014. This report summarises the main | Built and opened ’s first and only areas of activity which have been delivered over Museum of Design – V&A Dundee; the past four years. | Embedded social design as part of the local The city’s designation is linked to its Cultural government’s strategy for transforming the Strategy. The strategy is based on a belief in delivery of public services; the transformational power of culture to release | Played an active role in the UNESCO Creative and reveal the innate creativity of individuals and Cities Network and a leading role in the communities – a power which we believe can Design Sub Network. be harnessed to help people live better, fairer, happier lives. Scotland is a nation with a proud design heritage. Design has always been in the heart, mind and Dundee has used its City of Design designation soul of Dundee. Today, the world recognises to pursue its cultural and social ambitions in a Dundee’s place on the international design way which uses the cultural richness of the city stage. Design is an integral part of what makes to support engagement, ambition, achievement 2 Dundee a liveable city. A place its citizens love. 35 and the well-being of its citizens. GENERAL INFORMATION NAME OF THE CITY: Dundee DELIVERY OF DUNDEE'S Creative Dundee amplify and connect the CITY OF DESIGN city’s creativity to support creative talent to grow COUNTRY: Scotland, of and sustain their practice. Creative Dundee lead Great Britain & Northern Ireland DESIGNATION 2014 - 2018 collaborative projects which generate local, CREATIVE FIELD OF DESIGNATION: Design national and international opportunities and play Dundee’s activities as a member of the UNESCO an integral role in directing city wide design DATE OF DESIGNATION: December 2014 City of Design network are carried out under initiatives. in the spirit of the UN Sustainable Development the auspices of the Dundee Partnership. A city INTRODUCTION DATE OF SUBMISSION OF THE Dundee City Council delivers essential Goals. As an active partner in the Creative Cities wide, community planning group, the Dundee CURRENT REPORT: December 2018 services to its 148,000 residents. Like many Network, we will share experience, knowledge Partnership includes senior decision makers from cities, Dundee faces challenges but is committed Dundee believes in the power of design to and resources with like-minded cities to promote all sectors working together on strategies which ENTITY RESPONSIBLE FOR THE REPORT: to using design to tackle poverty, increase improve the lives of our citizens: to develop our the value of design, to share best practice deliver a shared vision for the city. Dundee Partnership opportunities, address inequalities and create communities, to deliver sustainable economic and collaborate with other cities which have UNESCO City of Design Dundee is supported by strong, safe communities. regeneration, to improve the lives of our people recognised creativity as a strategic factor of PREVIOUS REPORT SUBMITTED AND DATES: and, by sharing knowledge and experience, the a strategic group which meets every six weeks, sustainable regeneration and development. UNESCO City of Design Dundee, 2015 - 2016 Leisure & Culture Dundee, a Scottish lives of others. bringing together a range of key stakeholders. Report, March 2017 Charitable Incorporated Organisation, has been To further demonstrate its commitment to The designation is chaired by Stewart Murdoch, the host organisation of Dundee’s UNESCO The city’s membership of the UNESCO Creative sustainable development, Dundee is also signed Managing Director of Leisure & Culture City of Design since its designation in 2014. Its Cities Network supports the delivery of this up to the Global Covenant of Mayors for Climate FOCAL POINT CONTACTS Dundee, and managed by Anna Day, University Managing Director chairs the designation and belief. and Energy, the world’s largest coalition of civic of Dundee. Anna is supported by a Project the organisation provides administrative support leaders promoting action to combat climate UNESCO City of Design Dundee Dundee is committed to the Mission Statement Coordinator, Annie Marrs, and Desk Officers, for staff, budgets and project delivery. of the and in particular change, and to the OECD Champion Mayors 1 Shore Terrace, Dundee, DD1 3AH Poppy Jarratt and Kirsten Wallace. Initiative, a global coalition of local authority The ’s mission is to to pursuing the United Nations’ 17 Sustainable Stewart Murdoch, Chair leaders who have made tackling inequality and The designation’s day to day delivery is directly transform lives, locally and globally, through the Development Goals set out in Transforming Annie Marrs, Project Lead Our World 2030: Agenda for Sustainable promoting inclusive growth a policy priority. supported by a Core Group. Each of the creation, sharing and application of knowledge. following members has an important role to play The University’s Duncan of Jordanstone College Development - described as the closest the We believe in the transformative power of design E [email protected] in driving forward and delivering the designation. of Art & Design is No 1 in Scotland for art and world has come to a strategy to end extreme to grow our city: in its ability to enhance our T +44 (0) 1382 307455 poverty, fight inequality and tackle climate design. companies, provide better student opportunities, W www.dundeecityofdesign.com is preparing students for change. improve our architectural environment, develop life and work in the modern world with strong V&A Dundee may have only opened their Scotland was among the first nations to sign our community services, refine our transport links to industry, designers and academics. doors in September 2018, but their team have up to the goals and Dundee has recently developments, bring imaginative solutions to our Abertay was the first University in the world supported Dundee’s design designation since demonstrated its commitment by publishing health provision - for design to influence every @DesignDundee to offer a computer games degree playing a 2014 by participating in, collaborating with and examples of the actions it is taking to contribute aspect of our city’s life. @DesignDundee fundamental role in the growth of the sector here leading a variety of design projects locally and and globally. internationally. towards each of the goals - see Appendix 4 for We are committed to ensuring design and facebook.com/cityofdesigndundee further details. designers are integrated with, and integral to, 4 5 The Dundee Partnership will continue to lead the way our city works. Dundee’s activities as a UNESCO City of Design CONTRIBUTION TO THE NETWORK

D OSTERSUND CC DC P

D DC P C V V

D CC KORTRIJK P V P DUNDEE KRAKÓW CC

D D CC P ENGHIEN-LES-BAIN P V DC D CC CC P V C V P PARIS D D MILAN P C P V SAINT-ETIENNE C V CC UNESCO Creative Cities Network Meetings CC D D CC P C V P V DC C P P KANAZAWA CC DC CC V P DC UNESCO Design Cities Subnetwork Meetings C V C V D Dundee Participation at UCCN member festivals, P V events and conferences

CC V P C CITY V C Collaborations, shared learnings and projects V CC JINGDEZHEN DC C V P PUEBLA D CC Visitors welcomed to Dundee P V C P V from UCCN member cities

D P C V CC UCCN Member Participation at Dundee festivals, P events and conferences

D P BRASILIA V

(CITY OF) GREATER GEELONG C V CAPETOWN V

6 7

© Free Vector Maps CONTRIBUTION Participation, contribution and collaboration Hosting of a Working or TO THE NETWORK within the UNESCO City of Design Network is Coordination meeting highly valued by Dundee. The city recognises the positive impact and unique opportunities In addition to working sessions at each AGM, that learning from and sharing with each other Dundee has participated in seven City of Design provides. As an active member of the Creative Sub-Network meetings and hosted in 2018. Cities Network, Dundee has shared experience, Attendance at Sub-Network meetings has knowledge and resources with other members been by members of Dundee’s City of Design OSTERSUND to promote the values of design and to develop delivery team and political representatives when intercultural dialogue. appropriate.

This active role has included participating 2015 Saint-Étienne (), Helsinki () in the activities organised by the network members and contributing to a variety of events, 2016 Paris (France), Ostersund (Sweden) exhibitions, meetings, learnings and projects. 2017 Enghien-les-Bains (France), Puebla (Mexico)

2018 Dundee (United Kingdom of Great Britain Participation in the Creative Cities & Northern Ireland) Network’s annual meetings

Over the past four years, Dundee has attended Participation in the evaluation and participated in every Creative City Annual of applications General Meeting. Attendance has been by members of Dundee’s City of Design delivery Dundee has been consulted on applications team and political representatives when to join the network and has supported cities to DETROIT appropriate. prepare their applications to become UNESCO Creative Cities. This has included successful 2015 Kanazawa (), Crafts & Folk Art cities of design, Detroit, Greater Geelong, Singapore and Wuhan. It also currently includes 2016 Ostersund (Sweden), Gastronomy the cities of Cubu () and Aberdeen 2017 Enghien-les-Bains (France), Media Art (United Kingdom of Great Britain & Northern DUNDEE Ireland) considering future applications to join 2018 Kraków (Poland), Literature the network. Sub-Network Meeting Dundee 2018 to showcase the city's design highlights, profile of this meeting we hosted a Global UNESCO Dundee has participated twice in the evaluation our designers and develop relationships. This Design Cities Event, Powered by PechaKucha. process for prospective cities of design, Dundee was delighted to be selected to host was a hugely valuable and worthwhile activity, Seven of the attending city representatives reviewing 6 applications in 2015 and 12 the half yearly Sub-Network Meeting in October one which we are proud to have delivered. shared what makes their city special using the 8 applications in 2017. 9 2018, welcoming 36 UNESCO Cities of Design PechaKucha 20X20 format, raising awareness of It is of great importance to Dundee to ensure CONTRIBUTION delegates to the city. the value of the network to the people in our city. TO THE NETWORK that Dundee's Design designation is visible to Presentations are available online. Hosting this gathering was a brilliant opportunity the people who live and work in the city. As part ENGHIEN-LES-BAIN MAJOR INITIATIVES IMPLEMENTED AT LOCAL LEVEL DUNDEE CREATES CITY VALUES understand how design methods fit into modern service transformation and to develop service design tools and methods accessible to all public Dundee was the first city in Scotland to develop One of the first initiatives implemented by sector organisations. a city wide strategy for the Creative Industries. Dundee’s UNESCO City of Design team was to Dundee’s Creative Industries Strategy 2017 – 2021 develop a ‘City Values’ agreement which would Design Thinking methods are now at the heart was initiated by Creative Dundee on behalf of highlight Dundee’s commitment to using Design of the Council’s 2018-2022 transformation the Dundee Partnership. It was co-designed with to improve people’s lives as part of the city’s programme. Dundee is the leading Scottish The UNESCO City of Design delivery team has commitment was made to deliver another festival those working and studying in the city’s creative regeneration. Council in the use of design techniques for been responsible for a variety of initiatives based in 2017. Open for twice as long, the 2017 event industries sector and the local and national service improvement trialing and developing in Dundee and benefiting the designers who returned to the now iconic West Ward Works agencies who support them. Companies, organisations and creative a ‘Scottish Approach to Service Design’ with work and live in the city alongside members of and increased in scale, making use of the vast practitioners based in Dundee were invited to the Scottish Government - an ambitious aim to the general public. open spaces. Dundee has a strong creative ecology where show their commitment by signing up to the City standardise service design approaches and culture and creativity are priorities for growth Values. Dundee’s designation is delivered in partnership The 2017 theme of Factory Floor explored encourage their use across all public sector and development. However, there are still areas organisations in Scotland. with national and local agencies, organisations, making in all its guises and the packed which need to be improved for the creative To date, the partners which have signed up to businesses and individuals. This partnership programme included Print City, a monumental, sector to thrive. our City Values document include Dundee City has delivered significant and ambitious design immersive city built from hundreds of hand Council, the health service, local businesses projects for Dundee. printed blocks of cardboard; WRKSHP, a practical An Action Plan is being delivered and reported and the Scottish Fire & Rescue Service. The City D&A COLLEGE - GOOD TO work base, makerspace and demonstration on by national agencies, cultural partners, Values are contained in Appendix 2. GREAT PROGRAMME studio; Singer Machine Choir, a live participatory industry professionals and local business. The event; four new commissions; three residencies full strategy is contained in Appendix 3. Dundee & Angus College has embraced the DUNDEE DESIGN FESTIVAL and the participation of over 50 designers and EMBEDDING DESIGN IN philosophy and methods of service design makers. SERVICE IMPROVEMENT to revolutionise the way it works and how it Delivering a major design festival was always BOOST BY DESIGN an ambition of Dundee’s. Securing the design In 2018 it was agreed that Dundee Design engages learners, staff and communities. Its designation provided momentum to that Festival would move to a biannual model, Since becoming a UNESCO City of Design, service design strategy - ‘From Good to Great’ ambition and the team have delivered two major returning in 2019. However the curatorial team BOOST by Design was a programme for 16 of Dundee has championed using design principles has led to improvements across a host of festivals, and one design month, in the period. delivered Dundee Design Festival presents Dundee’s social enterprises keen to develop and methods to transform the way services are services including wellbeing and student Factory Shop, a city centre exhibition space in their understanding of service design, creative delivered. Dundee City Council has embraced support systems. The inaugural Dundee Design Festival was held an empty retail unit presenting the results of the innovation and digital skills. Developed and led design to ensure that services are efficient and Inspired by its success the College helps others in May 2016 over four days in a former print three residencies from the 2017 festival. by Creative Dundee with support from Open responsive to the needs of citizens. through their Service Design Academy and factory, West Ward Works. The festival explored Change, V&A Dundee and the UNESCO City of Professional Development Award in Service the potential of design to connect communities The public facing nature of Dundee Design Design Team, the project included workshops, The Council has trialled design methods through Design - the first accredited course in Service and improve everyday lives through its theme, Festival provides a platform on which to design and digital mentoring and a final a number of projects and built partnerships showcase the best in design from our city and Design at this level (SCQF 7) in the UK. ‘Place. Work. Folk. Design.’ Showcasing work celebration event. and networks across Scotland, working with by over 30 designers, the festival was visited by explore themes relevant to designers across the Scottish Government, the Digital Office the world. Profiling and learning from the work 10 over 7000 people. for Scotland, and other councils to better 11 of international designers at Dundee Design Such was the success of 2016’s event that a Festival remains of significant importance. PECHA KUCHA NIGHT – The tool supports young people in distress to BASH STREET AT THE YOYP TAKEOVER communicate their feelings to professionals MCMENANCE without having to use words. Instead they activate an abstract object and immediately Pecha Kucha Nights are a big part of Dundee’s transform the space they are in, visually In the summer of 2018 The McManus Art Gallery cultural scene and a great way of hearing from describing the nuance of how they’re feeling & Museum worked in partnership with DC people across the city and beyond. As part and sharing that emotion visually with others. Thomson's Beano Studios and their much loved of Scotland’s Year of Young People, Creative Bash Street Kids, who took over the museum Dundee with Dundee Design Festival and re-named it The McMenace! The exhibition co-designed a very special PKN in May 2018. DUNDEE COMIC CREATIVE celebrated Britain’s longest running comic strip – , home to some of the most iconic Curated and delivered by local young people SPACE characters in comic history. from Hot Chocolate Trust and V&A Young People’s Collective, they had responsibility for; Dundee Comics Creative Space is a social It displayed original drawings, sketches and selecting the speakers, presenting, marketing, enterprise and studio project developed by a selection of design items inspired by the filming, hosting and social media. The largest The University of Dundee. The aim is to provide characters. The exhibition was the most popular PKN ever held in Dundee, the event worked educational workshops and to encourage comic exhibition staged in the UK with over to improve access to cultural activity for young creative learning through comics. 80,000 visitors. people in Dundee, and supported young people collaborating with the city's wider cultural sector. They also house an incubator space for recent comic graduates, run workshops for young people, deliver talks and events and provide WEAVE BY ABERTAY SHPEEL advice and guidance. The project promotes Weave is a creative outreach programme literacy through comics and works to reach designed to share the talent and creativity of young people from areas of multiple deprivation. Abertay University students and staff connecting Shpeel is a prototype tool that aims to tackle the wider community in Dundee and beyond. It the city’s growing mental health challenge. creates off-campus opportunities for people to Delivered by Tilde Arts in partnership with be inspired and collaborate with international Creative Dundee, the city’s entry to London DUNDEE DESIGN MONTH high profile creative industry practitioners. Design Biennale explored how gaming and virtual technology can be used as a tool, helping Dundee Design Month brings together design In 2018 Weave attracted over 10,000 people reticent young people to start talking about their related activity delivered during the month of to a range of public events which included a mental health. May. Cultural agencies, museums, schools, talk by Pixar's Michael Frederickson, student- academic institutions, businesses, community led creative workshops at the launch of V&A Called Shpeel (a misspelling of the word groups, studio collectives and individual Dundee and showcasing game design projects “spiel” meaning either “to speak” or “to play”), designers whose events meet four design to UNESCO Cities of Design through interactive the installation created by Biome Collective, criteria are included in the programme. play experiences. 12 was a 360-degree immersive environment. A

MAJOR INITIATIVES IMPLEMENTED AT LOCAL LEVEL BASH STREET AT THE MCMENACE V&A MUSEUM OF DESIGN historic . The museum is at the heart 2019 Exhibition Programme DUNDEE of a £1 billion waterfront transformation, an ambitious 30-year project that is propelling the V&A Dundee’s major exhibition programme city towards an improved future. is a key part of how the city promotes the On 15 September 2018, V&A Dundee opened importance of design. In 2019 the museum will its doors to the world. The first ever dedicated host Videogames: Design/Play/Disrupt, an design museum in Scotland and the only V&A Scottish Design Galleries exhibition celebrating one of the most important museum anywhere in the world outside London, For the first time, and in one place, V&A Dundee design fields of our time. Focusing on games V&A Dundee provides a place of inspiration, explores Scotland's design heritage – its past, developed since the mid-2000s visitors will discovery and learning through its mission to present and future. Housing around 300 exhibits, gain a unique insight into the design process enrich lives through design. In its first eight the Scottish Design Galleries explore Scotland’s behind a selection of pioneering contemporary weeks of opening over 250,000 people visited design landscape, historically and today. Visitors videogames. the building to experience the brilliance of can learn more about the everyday relevance of Later in the year, Hello, Robot. Design between Scottish creativity and the best of design from design and how it improves our lives, experience around the world. Human and Machine will examine the current the processes that underpin design and discover boom in robotics in the ground-breaking The extraordinary building is a testament to little-known stories of Scottish design with exhibition by Vitra Design Museum, MAK Vienna the commitment of embedding great design in international impact. and Design Museum Gent. Investigating the the city’s regeneration plan. V&A Dundee was Ranging from architecture to fashion, healthcare science and fiction of robots and how they are designed by renowned award-winning Japanese to furniture, and engineering to video game changing the world we live in, this exhibition architects Kengo Kuma & Associates, following design, the exhibits have been drawn from the will explore how popular culture has shaped an international competition, and is Kuma’s V&A’s world-famous collections of art, design our perception of robots and artificial humans, first building in the UK. Kuma’s vision for V&A and performance, as well as museums, private the impact this technology has had on industry Dundee is that it will be a welcoming space for collections and designers across Scotland and and the increasing blurring of the boundaries everyone to visit, enjoy and socialise in – a 'living the world. between human and machine. room for the city' – and a way of reconnecting the city to its historic River Tay waterfront. Community Garden Project Schools Design Challenge Alongside the museum’s permanent galleries This project highlighted design's positive impact The Schools Design Challenge was V&A and vast temporary exhibition space, the on wellbeing. Designed by people living with Dundee's first schools project for S1 pupils V&A DUNDEE museum is alive with a vibrant public programme and recovering from a range of health and enabling them to get involved in using design designed to inspire people and provoke wellbeing issues, they were supported by to change their everyday environment. The discussion. Visitors can engage in a variety professional designer Linsey McIntosh and challenge encouraged over 1000 pupils to of hands-on activities, learning programmes, design studio kennedytwaddle to realise their 3D Festival hands-on design workshops and creative the audience to the structure, announcing V&A work in teams to develop exciting and creative workshops and events. vision of a place where people can gather and collaborations. Over 10,000 people enjoyed the Dundee’s arrival in an energetic burst of light solutions to real problems relevant to them, and socialise. To mark the opening of V&A Dundee, a two-day festival’s opening concert with Primal Scream and sound. Design studio Agency of None Beyond its curved walls, V&A Dundee is in doing so, become agents of change. 14 celebration of design, music and performance and Dundee’s own Be Charlotte before a unique, created the festival’s visual identity and graphic reconnecting the city with the beautiful and 15 - the 3D Festival, was held in Slessor Gardens. large scale sound and light composition marked experience taking inspiration from the building's V&A Dundee's Young People's Collective V&A Dundee’s opening moment. Produced impressive architecture. MAJOR INITIATIVES IMPLEMENTED co-designed a packed programme of music by Dundee’s Biome Collective, Hello World AT LOCAL LEVEL and performance alongside family activities, played with the building's form and connected MAJOR INITIATIVES IMPLEMENTED THROUGH INTER-CITY CO-OPERATION DETROIT SHENZHEN SAINT-ETIENNE / ENGHIEN-LES-BAINS Detroit Design Festival 2017 Shenzhen Design Festival 2017 Are You Talking To Me: Uses and Representatives from Dundee's UNESCO Representatives from Dundee's UNESCO Core Core team and Abertay University enjoyed a group and Abertay University attended the Applications of Connected Objects programme which included visiting studios, Shenzhen Design Festival 2017 accompanied by Dundee’s submission to the co-produced Since Dundee was designated a UNESCO In partnership with the city's Library Service, all galleries, museums, educational institutions and Dundee Designer Kirsty Stevens. Kirsty Stevens’ exhibition Are You Talking To Me: Uses and Creative City, the designation's delivery team and publications received by Dundee from fellow public spaces. The experience shared learnings surface pattern design brand is inspired by the Applications of Connected Objects held in city partners have actively pursued International Creative Cities are catalogued and made with regards to improving participation in cultural neurological condition Multiple Sclerosis. Her Enghien-Les-Bains was accepted. Designers collaborations and co-operation to take full available to students and the public. activity, design outreach and design education. jewellery and textiles were selected to represent from EEgeo (now Wrld3D) presented their Dundee and to raise awareness of M.S. and advantage of Creative Cities opportunities. Detroit Design Summit dynamic 3D mapping platform for smart cities provoke conversation around the disease which and buildings, gaming, AR/VR experiences, affects 100,000 people in Scotland. Dundee Design Parade Dundee was invited to participate and present and more. The opportunity to profile Dundee’s UNESCO Cultural Contacts Database at the Detroit Design Summit alongside fellow designers on the world stage is a significant 2018 was Scotland’s Year of Young People, UNESCO Cities of Design, Kobe and Puebla. Shenzhen Young Designers Award 2018 benefit of the Creative Cities Network. Dundee is commited to exploring, strengthening celebrating young people and their unique 200 delegates heard about and engaged in a and building relationships with UNESCO Creative viewpoint. In Dundee, UNESCO City of Design panel discussion exploring Dundee’s experience Final year student design team Tiernan Haugh, Cities through the development of a UNESCO delivered two co-designed events, one of which in using design and creativity as an essential Jamie Spratt and Campbell Scanlan from the KRAKOW Cultural Contacts Database. This database was the Dundee Design Parade. component in urban redevelopment. University of Dundee’s Duncan of Jordanstone allows cultural agencies within Dundee to map College of Art & Design were prize winners their cultural contacts across Global Creative The parade matched youth groups in Dundee ThingThing - Dundee Design Festival 2017 in the S-DAY 2018 Awards. Their Sociometer Read PL! Cities. Quickly and easily other partners can with one of our 31 UNESCO Cities of Design. presented an analogue view of the data being see where relationships already exist and seek Young People and designers connected with Detroit design studio ThingThing were invited to consumed by mobile devices in a public space This project, led by Krakow is the those out to strengthen existing international partners in their allocated city to draw inspiration exhibit at the Dundee Design Festival 2017. - on this occasion a traditional pub, to raise largest campaign in Poland to promote reading cooperation and broaden opportunties. for their parade creation. Cities sent items While in the city they shared their practice at awareness of the amount of time people spend and the first of its kind in the world. It uses digital including fabric, ceramics, music, film, clothing Creative Dundee’s PechaKucha Night, attended on their mobile devices. technology to make Polish language books and more to inspire the young people and tell by over 400 people and participated in available outside of libraries and to Polish speakers UNESCO UCCN - Reference Library the design stories of their city. Dundee’s city wide street art project Open/Close around the world. In 2017, Dundee’s Library Service where they transformed a backdoor in an alley joined the initiative on behalf of the city. The team in Dundee quickly became aware of Over 500 young people took part in the parade with a brilliant illustrative design. the wealth of physical resources created and with thousands watching. Such was the success To access the initiative, one simply downloads the held by the Creative Cities. From publications that this will now become an annual event which mobile application and scans the QR code relating profiling award winners to volumes of best will improve access to participation in the cultural to their selected book. Dundee has promoted the practice in education, these resources are a life of the city. The parade also helps to profile service in community libraries and throughout the valuable source of information on best practices. and integrate world cultures and foster tolerance city centre with a campaign of promotional posters. 16 in children living in Dundee. 17 PUEBLA DUNDEE GRAZ

Cebraton Dundee Soup COD 100 – Xchange Program In 2017, Dundee was delighted to participate in Soups are run all over the world. Their founder, Dundee was delighted to be the first city to Puebla’s Cebraton. Through design interventions Amy Kaherl of Detroit, describes them as, ‘It’s a participate in the 100 Days programme led by in urban development, Puebla addressed the issue little bit of funding, it’s a lot more empowering the city of Graz. In this programme Graz based of pedestrian safety, highlighting safe crossings, and it’s even more about connectivity’. Inspired designers have the opportunity to work in a encouraging pedestrians to use the correct by Detroit, Dundee Soup is a social event company located in another UNESCO City of crossing and road users to respect it. generating funding and giving micro-grants to Design for the duration of 100 Days. creative projects. A crosswalk for every UNESCO City of Design was Designer Sonja Schwaighofer began her painted on streets surrounding a park. In Dundee, Over a simple supper, donations are made residency in Dundee in September 2018 with designer Louise Kirby created our illustration from to projects which could benefit the Dundee Dundee based digital design company MTC. her Dundee Delights collection which was inspired community. Dundee Soup is a safe way to This programme broadens international by the patterns of items that Dundee is well-known fund creative challenges and imperfect ideas, opportunities for creative professionals in the for such as the almonds on Dundee cake! A year celebrating local community-based projects which design sector and builds relationships that later, young people in Dundee created their own improve people’s lives. In a little over a year nearly strengthen international cooperation. As a result crosswalk designs which were painted on a city £1500 has been gifted to a variety of projects. of this participation, Dundee is now preparing centre street. Whilst only temporary, it is intended to secure a business partner to host a Dundee to repeat this project to create permanent colourful Global Gov Jam designer to work in Graz for 100 days. crossings. In 2017, Dundee hosted the world's biggest gathering for GovJam, a two day service design event which is held across the world. Designers and the public sector come together with energy and focus to design solutions to challenges faced by public services. In 2018, Dundee was the Global HQ for GovJam connecting with design cities , and other UCCN members Barcelona, Ghent, Leeds Lyon and Ljubljana.

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MAJOR INITIATIVES IMPLEMENTED THROUGH INTER-CITY CO-OPERATION DUNDEE DESIGN PARADE ACTION PLAN 2019 - 2022 INITIATIVES IN THE UCCN Online Resource World Community Development Conference, July 2019 INTERNATIONAL In collaboration with Dundee’s City Library PROGRAMME Service, all publications received by Dundee Dundee has been selected as the host city from fellow Creative Cities are catalogued and for this event in 2019 by the International Dundee will continue to attend the UCCN made available to the public. Association for Community Development. Annual Meetings and Design Network meetings, This is a unique opportunity for practitioners, Dundee believes that the wealth of information participating in collaborative opportunities. As a participants, academics, policy makers, funders generated by the network should be as As the UK’s first and only UNESCO City of Design, INITIATIVES IN THE Dundee Made city we will also continue to develop international and other stakeholders to share perspectives publically accessible as possible. In the coming we uphold the values of UNESCO and publicly initiatives for the UCCN to participate in and to on current contexts and challenges for LOCAL PROGRAMME City designers have highlighted the need for a period we will explore how to make this resource champion our commitment to placing creativity engage our designers in opportunities across community work. trusted mark or brand which highlights Dundee more accessible, potentially through a digital at the heart of our local development plan and to the network. international cooperation. Dundee Design Month (annually, May) designed products. searchable index and to promote it more widely. We will use this conference as an opportunity to profile the ways in which design is being This collaborative month long programme UNESCO City of Design Dundee will work Dundee is a city rich in design heritage, with Dundee Design Festival used in Dundee as an essential component profiles the wide range of design related activity with the creative sector to co-ordinate the UNESCO Scotland Trail thriving design industries and huge potential of urban development and how culture is delivered by partners across the city and development of a collective brand message We will deliver the Biannual Dundee Design for the future. Our city is bold, ambitious and In 2018 Scotland’s UNESCO designations (World being embedded as a tool for regeneration in accessible to the public. for use by designers and retailers in the city. Festival in 2019 with the theme Liveable/Loveable committed to using design to help solve the Heritage Sites, Global Geoparks, Biosphere community development across the UCCN. This will ensure that the benefits of increased Cities and in 2021 with a theme to be decided. challenges we face. The objective of Dundee Design Month is to Reserves, Creative Cities) came together and tourism directly affect the local creative agreed to take forward the development of We are committed to sharing best practices, strengthen the enjoyment of design with the economy, supporting designers to run successful A significant project between the public, citizens of Dundee through a variety of partner academic and private sectors, the festival a collaborative UNESCO Trail to profile these developing partnerships that promote creativity businesses producing quality design products. designations to an international visitor market. and the cultural industries, strengthening led events, activities, and exhibitions. Partners attracts an audience of around 7,500. Dundee include the city’s universities, visitor attractions, Design Festival is Scotland’s design festival and our citizens' participation in cultural life and Led by national agency VisitScotland and the businesses and designers. In 2018, Dundee Dundee’s Creative Industry Strategy aims to profile the work of local, national and integrating culture into our urban development. UK National Commission for UNESCO this Design Month had 50 individual events, by 2022 international designers. To ensure as wide a UNESCO City of Design Dundee is an active project with commitment from all 13 of Scotland’s the target is to have increased this to over 100 range of people as possible can experience the partner in the delivery of this strategy's Action UNESCO designations, will progress in 2019 with 2019 - 2022 Priorities events. festival entry will remain free. Plan with a particular focus on delivery actions a target of launching in 2020 for visitors planning 1. Celebrate and profile the role of design as Dundee Design Parade will be presented as against the themes of: Making Creativity More than simply a festival the programme their trips for the following year. a tool to improve lives by engaging citizens in part of the month. Young People from some Sustainable and Creating Big Collaborations In A includes prototyping projects and residencies design, the work of designers and opportunities of Dundee’s most deprived and vulnerable Small City. presenting design interventions to make our city for co-design. communities come together to research and Dundee’s Creative Industries Strategy cuts a better place to live, work and visit. 2. Champion Dundee’s designers by promoting engage with cities in the network to inspire across the creative fields of, Music, Film, Design, their talent, supporting their creative and displays for the parade. Creativity is used in this Craft & Folk Art and Media Arts. The strategy commercial success and involving them in context as a tool for learning and cooperation brings together city partners whose role it is to decision making. embedding designers within the community. improve the city’s economic output and focuses With over 500 citizens participating, the parade 20 on developing the city as a hub for creativity 21 3. Actively participate in the UNESCO Creative celebrates Dundee’s place in the UNESCO and innovation, growing opportunities for Cities Network by collaborating and sharing in Creative Cities Network. professionals in the cultural sector. developing projects and learnings from other UNESCO Cities of Design. ESTIMATED ANNUAL COMMUNICATION PLAN BUDGET Dundee’s UNESCO City of Design team Dundee’s UNESCO City of Design Designation is acknowledge the importance of continually directed by Dundee Partnership through Leisure raising awareness of our UNESCO Creative & Culture Dundee and is supported by three City Designation. This is for a local audience, a members of staff. national audience and an international audience. Funding for the period has been secured from As a city we will build on our growing reputation founding partners Abertay University, Dundee to promote our design offering to visitors. City Council, Leisure & Culture Dundee and University of Dundee. 'one of the coolest, smartest, most cultured and confident cities Britain has.' Day to day services for payroll, human resources, finance, office accommodation and other support Conde Nast Traveller are provided in-kind from Leisure & Culture 'Design and creativity are in the DNA of this city.' Dundee. The Guardian

National Agencies EventScotland and Creative 'A thriving hub of culture and design excellence.' Scotland continue to support the UNESCO City Lonely Planet of Design events and activity on a project by project basis. Social Media platforms continue to be an important and essential way to communicate with audiences. We will continue to nurture our platforms @designdundee on Twitter and Instagram alongside our City of Design Dundee Facebook page.

In 2019, the UNESCO City of Design Dundee website will undergo a complete re-development. The website will act as the portal to design related activity in Dundee, profiling organisations, business which champion design, signposting visitors to great design experiences, and promoting the city's designers and their products.

Our media campaigns will focus on the themes 22 contained within our 2019 - 2022 Priorities. 23

ACTION PLAN 2019 - 2022 SHPEEL

CREDITS

CREDITS APPENDIXES

2&3 The People’s Tower: Dundee’s Royal Arch 2016. Photograph Alan Richardson

4 Pecha Kucha Night, West Ward Works 2017. Photograph Erika Stevenson

8 Design Cities at Annual General Meeting 2016.

Dundee, Kobe & Puebla at Detroit Design Summit 2017.

Design Cities at Annual General Meeting 2018.

9 Design Cities at Sub Network Meeting Dundee 2018. Photograph Alan Richardson

10 Dundee Design Festival 2018. Photograph Dylan Drummond

13 Bash Street at The McMenance. Photograph Alan Richardson

14 V&A Dundee, Hello World. Photograph Alan Richardson

16 Sociometer Team at Shenzhen Young Talents 2018.

Dundee’s Crosswalk Design Puebla 2017.

Dundee Design Parade 2018. Photograph Alan Richardson

19 Dundee Design Parade 2018. Photograph Erika Stevenson

22 Factory Shop 2018. Photograph Erika Stevenson

23 SHPEEL, London Design Biennale 2018. Photograph Ed Reeve.

24 Abertay University Digital Graduate Show. Photograph Alan Richardson

Publication Design by: Dolina Mechan, Creative Services, Leisure & Culture Dundee

APPENDIX CONTENTS

26-27 APPENDIX 1 International Activities

28-29 APPENDIX 2 City Values 24 25 30-54 APPENDIX 3 Dundee's Creative Industries Strategy 2017-2021

56-59 APPENDIX 4 Dundee's Commitment to the UN Sustainable Development Goals ABERTAY UNIVERSITY DIGITAL GRADUATE SHOW APPENDIX 2018 1 contributor from Helsinki, Finland (Design) to deliver 4 people from Cubu, Philippines Considering a talk at Dundee Design Festival 2016. A Designers’ application to UNESCO Creative Cities Design Shenzhen, (Design) Shenzhen Design Award Guide to Transforming Healthcare. [Thomas Holm, Network Nov 2018. [Rhea Matute, Executive Director, for Young Talents. Jan 2018. Prize won by Sociometer Kauffman Helsinki] Design Center of the Philippines; Asteria C. Caberte, Team, Tiernan Haugh, Jamie Spratt and Campbell , France (Media Arts) 11th Annual Regional Director, Department of Trade and Industry INTERNATIONAL ACTIVITIES 2016 Enghien-Les-Bains Scanlan. 1 delegate from , (Design) to Meeting of UNESCO Creative Cities Network, June Philippines; Esperanza (Hope) T.L. Melgar, Chief Trade 1 Graz, (Design), Design Monat Graz. April 2016. participate in Dundee Design Festival 2016. [Vaskó & Industry Development Specialist, Department of Participation and promotion of 2017. Participation by Stewart Murdoch, UNESCO City , China (Design) Shenzhen Design Award Participation by Stewart Murdoch, UNESCO City of Shenzhen Renáta, Knowledge Catalyst Brain Bar Budapest] Trade and Industry Philippines; Malaya del Rosario, Dundee at an International Scale of Design Dundee Chair and Anna Day, Manager for Young Talents. Jan 2018. Award ceremony Design Dundee Chair. UNESCO City of Design Dundee. Head of Arts and Creative Industries, British Council attended by prize winners Tiernan Haugh, Jamie 1 delegate from Shenzhen, China (Design) to Philippines.] Spratt and Campbell Scanlan with Andy Truscott, participate in Dundee Design Festival 2016 [Ting Paris, France, Design Sub-Network Meeting. Enghien-les-Bains, France (Media Arts) Are You June 2016. Participation by Anna Day, Manager Desk Officer UNESCO City of Design Dundee. Xu, Secretary-General, Shenzhen City of Design 31 representatives from 20 UNESCO Cities of Design 2015 Talking To Me: Uses and Applications of Connected UNESCO City of Design Dundee. Promotion Association] attended the 2018 Design Sub-Network Meeting in Objects exhibition. June - July 2018. Work exhibited Graz, Austria (Design), Design Monat Graz. April Dundee. [Caetana Franarin, Focal Point of Creative Saint-Etienne, France (Design), Design Sub-Network by design company eeGeo, participation by Piers City of Brasilia; Nicole Facuri, Creative City of Brasilia; Detroit, USA (Design), Detroit Design Festival. 2018. Participation by Billy Gartley, Leisure & Culture 1 delegate from Graz, Austria (Design) to participate Meeting. March 2015. Participation by Anna Day, Duplock and Mike McKenna. Dundee. in Dundee Design Festival 2016 [Eberhard Schrempf, Robin Jutzen, Enterprise and Investment Corporate Manager UNESCO City of Design Dundee and Gillian Sep 2016. Presentation by Jim Livesey, University of Services, City of ; Ellie Schneider, Director, Dundee. Managing Director, Creative Industries Styria] Easson, Creative Dundee. Saint-Etienne, France (Design) Are You Talking To Krakow, Poland (Literature), 12th Annual Meeting Advocacy and Operations, Design Core Detroit; Me: Uses and Applications of Connected Objects Cezanne Charles, Creative Industries Manager , Sweden (Gastronomy), 10th Annual of UNESCO Creative Cities Network, June 2018. 1 delegate from Saint-Etienne, France (Design) to Saint-Etienne, France (Design), Biennale Ostersund exhibition. June - July 2018. Work exhibited by design Detroit; Huda AL Saffar, Manager Of Partnership General Meeting of UNESCO Creative Cities Network. Participation by Stewart Murdoch Chair UNESCO City participate in Dundee Design Festival 2016 [Josayne Section, Dubai Municipality; Dr. Mohamed Hasan Al Internationale Design Saint-Etienne 2015. March 2015. company eeGeo, participation by Piers Duplock and of Design Dundee, Anna Day Manager UNESCO City Franc, Head of International Affairs, Cité du design] Participation by Anna Day, Manager UNESCO City of October 2016. Participation by Stewart Murdoch, Mike McKenna. Assaf - Director of Strategy & Corporate Excellence UNESCO City of Design Dundee Chair and Annie of Design Dundee and Leader of Dundee City Council, Department Dubai Municipality; Fida Mohammed Design Dundee and Gillian Easson, Creative Dundee. Councillor John Alexander. 2017 Marrs, Coordinator UNESCO City of Design Dundee. Detroit, USA (Design), Detroit Design Summit. Alhammadi, Section Manager of Research and Building Systems, Dubai Municipality; Christine Kobe, Japan (Design), Interaction between Kenji Sep 2017. Participation and presentation by Annie 6 people from the city of Wuhan, China, Design , China (Design), UNESCO Creative Cities Kortrjik, (Design), Biennale Interieur, Oct Silvestroni, Coordinator Economic Development, Kondo, Design & Creative Centre and Gillian Easson, Beijing Marrs, Coordinator UNESCO City of Design Dundee. Industry Promotion Office to prepare application Network Summit. June 2016. Presentation by Bryan 2018. Attendance by Fiona Stephen D&A College. City of Greater Geelong; Angelika Meister, Project Creative Dundee. to UNESCO Creative Cities Network. [Liao Minghui, Coordinator, Coordination Office City of Design Graz; Beattie, Creative Services Scotland. Detroit, USA (Design), Detroit Design Festival. Kortrjik, Belgium (Design), Designregio Annual Deputy Director; Key Projects Supervision Barbara Nussmüller, Assistant Managing Director, Kanazawa, Japan (Crafts & Folk Arts), 9th Annual Sep 2017. Participation by Claire Brennan Abertay Creative Summit, Dec 2018. Presentation by Annie Coordination Office of Wuhan Municipal People’s Creative Industries Styria; Andreas Morianz, Economic Meeting of UNESCO Creative Cities Network. Milan, (Literature) XXI Milan Design Triennale University. Development, Municipality of Graz; Anu Mänttäri Apr - Sep 2016. Exhibition celebrating Scotland’s Marrs, Coordinator UNESCO City of Design Dundee. Government; Peng Zhaohui, Deputy Chief; Wuhan May 2015. Participation by Stewart Murdoch, Engineering Construction Law Enforcement Inspection Development Manager, City of Helsinki; Jaana Brink, global contribution to architecture, design and Design Education, Helsinki; Muhammed Attila Sevim, UNESCO City of Design Dundee Chair. Helsinki, Finland (Design), Helsinki Design Week. Sep Welcoming International designers and Station; Hu Huaying, Deputy Director; Wuhan engineering by V&A Dundee. Attended by Tara 2017. Participation by Sion Parkinson, Dundee Design Managing Director, Istanbul Design Bureau; Mr. Genco Wainwright, V&A Dundee. delegations to Dundee Construction Engineering Design Review Office; Hong Demirer, Vice Intendant, UNESCO City of Design Helsinki, Finland (Design), Design Sub-Network Festival and Joanna Mawdsley, V&A Dundee. Qi, Deputy Director; Wuhan Land Use and Urban Meeting. Sep 2015. Participation by Stewart Murdoch, Istanbul; Ms Ryoko Yamamoto, Manager Creative City 2016 Spatial Planning Research Center; Zhang Songming, 2017 Torino, Italy (Design), Torino Design of The City. Kobe; Mr. Kenji Kondo, Design and Creative Centre UNESCO City of Design Dundee Chair and Anna Day, Division Director; Division of Cultural Heritage Kobe; Trine Ellemose Zielke, Design & Innovation, Oct 2017. Participation by Steven Kyle, Dundee City Manager UNESCO City of Design Dundee. 6 delegates from the city of Jingdezhen, China Preservation of Wuhan Culture Bureau; Yu Xuesong, Kolding Municipality; Stijn Debaillie, Coordinator, Saint-Etienne, France (Design) Biennale Internationale Council. Design. March 2017. Participation by Claire Dufour, (Craft & Folk Arts) to participate in Dundee Design Division Director; Administrative Office of Housing Designregió Kortrijk; Marie-Josée Lacroix, Design Helsinki, Finland (Design), Helsinki Design Week. Festival 2016. [Xiong Hao Vice Mayor of People’s Commissionner, Head of Design Montréal, City of Creative Dundee. , Mexico (Design) Design Sub-Network Security Maintenance of Wuhan Housing Security and Sep 2015. Participation by Anna Day, Manager Puebla Government of Jingdezhen; Yao Ningsheng President Montréal; Eriko Esaka, Program Director, Nagoya Meeting. Nov 2017. Participation by Annie Marrs, Management Bureau.] UNESCO City of Design Dundee and Stewart of Jingdezhen Radio and TV station; Zheng Shenglin UNESCO City of Design; Luis A. González Arenal, Shenzhen, China (Design) Shenzhen Design Week. Coordinator UNESCO City of Design Dundee. Murdoch, UNESCO City of Design Dundee Chair. Direct General of Jingdezhen Sports Bureau; Pan 2 designers from Detroit, USA (Design) from design Innovation & Design Commissioner of the State of April 2017. Work by Charcot Studio exhibited. Puebla; Ting Xu, Secretary General of Shenzhen City Participation by Kirsty Stevens, Charcot Studio and Yiying Vice Director General of Jingdezhen Municipal studio THING THING to exhibit and participate Singapore, Singapore. Advising on application to Puebla, Mexico (Design) Cebraton - Crosswalk of Design Promotion Association; Ms Yeo Piah Choo join UCCN, Sep 2015. Participation Stewart Murdoch, Clare Brennan, Abertay University. Designs. Nov 2017. Design created by Louise Kirby, Bureau of Culture; Xu Xinying Subprefect of Fuliang in Dundee Design Festival 2017 and associated Director, Special Projects & International Relations, UNESCO City of Design Dundee Chair. attendance by Annie Marrs, Coordinator UNESCO City County of Jingdezhen; Chen Long Staff of the Leading programme of PechaKucha Night and Open/Close. DesignSingapore Council; Ms Juliet Lim Deputy Graz, Austria (Design), Design Monat Graz. April 2017. of Design Dundee. Panel Office of Jingdezhen's, Application for Creative [Simon Anton and Rachel Mulder, THING THING] Director, Communciations and International Relations, Participation by Billy Gartley, Leisure & Culture Dundee. Bilbao, (Design), Bilbao Design Week. Capital of the World] DesignSingapore Council; Sang mook RHEE, Nov 2015. Participation by Anna Day, Manager Wuhan, China (Design) 4th Wuhan Design Biennale. 2018 International Relations, Seoul Design Foundation; Hyo Bandung, (Design) DesignAction.bdg Nov 2017. Participation and address to the Wuhan 2 delegates from Helsinki, Finland (Design) to won LEE, SeoulDesign; Marco Ciari, Torino Creative 26 UNESCO City of Design Dundee. 3 people from City of Greater Geelong, City; Rong Xianguo, Wuhan Design Industry Promotion 27 Nov 2017. Participation by Claire Dufour, Creative Design Future Conference by Lorens Holm and participate in Dundee Design Festival 2016. [Robert (Design) to learn from and explore Dundee’s projects Office; Cindy LEE, Wuhan Design Industry Promotion Dundee and digital design company Biome Collective; Andrew Milligan, University of Dundee. Eriksson City of Helsinki, Anu Mänttäri Development Tom deMajo & Malath Abbas. Manager, City of Helsinki] and designation. [Dr Robert Treseder, May 2018 Office.] and Mayor Bruce Harwood with Tim Ellis Manager Economic Development & Events, June 2018.] APPENDIX

CITY VALUES • developing local design talent through supportive commissioning and History and values of UNESCO societies – along with respect for fundamental rights – guarantees their 2 procurement (using community benefit clauses where appropriate); resilience and stability. UNESCO - City of Design Dundee Values UNESCO was founded in 1945 to respond to the firm belief of nations, • embracing design principles in our work, from designing new projects to forged by two world wars in less than a generation, that political and • In a connected world – with the emergence of the creative economy and redesigning existing approaches; economic agreements are not enough to build a lasting peace. Peace must knowledge societies, along with the dominance of the Internet, the full We, the public partners in the City of Dundee, offer our commitment to the be established on the basis of humanity’s moral and intellectual solidarity. participation of everyone in the new global public space is a prerequisite • building in regular evaluations of major activities and events, applying a aims and values outlined below of UNESCO City of Design Dundee. for peace and development. design approach to ensure we always look for improvements, particularly UNESCO strives to build networks among nations that enable this kind of As the UK’s first UNESCO City of Design, we believe Dundee has a duty to in terms of social impact; solidarity, by: uphold the values of UNESCO and publicly champion our commitment to • using our resources to promote designers working with, or linked to, • mobilising for education: so that every child, boy or girl, has access to The City Values were approved by the Dundee Partnership Management using design to improve the lives of our citizens and sustainably grow our our organisation; quality education as a fundamental human right and as a prerequisite for Group at its meeting on Thursday, 3 September 2015. economy. human development; • working collaboratively with Dundee city partners across the public, private and third sectors to create international partnerships with the • building intercultural understanding: through protection of heritage and Aims and values of UNESCO City of Design Dundee other UNESCO Cities of Design; support for cultural diversity. UNESCO created the idea of World Heritage to protect sites of outstanding universal value; Dundee is a city rich in design heritage, with thriving design industries and • sharing our existing partnerships and links to the UNESCO Cities of huge potential for the future. Our city is bold, ambitious and committed to Design with city partners, always looking for opportunities to benefit the • pursuing scientific cooperation: such as early warning systems for using design to help solve the challenges we face. city more widely; tsunamis or trans-boundary water management agreements, to strengthen ties between nations and societies; Our values include: • reporting all links with organisations in the UNESCO Cities of Design to the UNESCO City of Design Dundee implementation group, for reporting • protecting freedom of expression: an essential condition for democracy, • promoting social justice and inclusion; purposes. development and human dignity.

• raising aspirations and opportunities across all of our communities; This agency of the UN has more recently added a focus on sustainable development: • involving our communities in collaboratively designing services and Creative Cities Network solutions; • In a globalized world with interconnected societies, intercultural dialogue Design is one of seven focus areas for the UNESCO Creative Cities Network, is vital if we are to live together while acknowledging our diversity. • championing high quality design, covering place, products and also including Crafts and Folk Art, Film, Gastronomy, Literature, Media Arts processes; and Music. • In an uncertain world, the future of nations depends not only on their economic capital or natural resources, but on their collective ability • learning from local, national and international designers; The Creative Cities Network seeks to develop international cooperation to understand and anticipate changes in the environment – through among cities that have identified creativity as a strategic factor for education, scientific research and the sharing of knowledge. • supporting the creative and commercial success of local designers; sustainable development, in the framework of partnerships including the • growing our economy through design-led business innovation. public and private sectors, professional organisations, communities, civil • In an unstable world – marked by fledgling democratic movements, society, and cultural institutions in all regions of the world. the emergence of new economic powers and societies weakened by multiple stress factors – the educational, scientific and cultural fabric of 28 The Creative Cities Network facilitates the sharing of experience, 29 Our aims include: knowledge and resources among the member cities as a means to promote the development of local creative industries and to foster worldwide • using design to solve the social challenges faced by Dundee; cooperation for sustainable urban development. APPENDIX 17 18 7 5 3 6 11 14 3 7-17

30 31 Introduction to the The approach strategy opportunity The and benefits actions of Challenges, needs, summary sustainable creativity 1. Making city small in a big collaborations 2. Creating and resources space to share ways innovative 3. Developing Acknowledgements plan Action this Dundee and its economy, of the city for time in this point at presented the unique opportunities Given This sector. its creative to supporting the ‘Dundee approach’ helping define further to is crucial strategy to shape and influence its communities for ways participative which creates city as a is significant, approach the building on this strategy, to launch time the right is Now is defined. sector Dundee and its creative how communities creative the city’s to engage designed was which the city, across felt and energy enthusiasm and Design 2016. Architecture Innovation, of Year Government’s the Scottish during the Dundee of Dundee on behalf Creative by has been initiated Strategy Industries Creative Dundee’s and industries sector creative the city's in working/studying those with It has been co-designed Partnership. industries. the creative who support agencies and national the local its of support valuable the through this strategy and produced Dundee has driven, co-ordinated Creative Council. and Dundee City Scotland Creative funding partners, Contents 2017 – 2021 #DundeeCreates dundeecreates.com 4 3 to the economy annually and it is annually the economy to 3 despite its favourable living conditions, and this needs to be better understood in order in order understood to be better this needs living conditions, and favourable despite its 2 who underpin the city’s vibrant cultural sector. sector. cultural vibrant the city’s who underpin ‘Dundee has a tremendous spirit for moving forwards … We do, in general, all all in general, do, We … forwards moving for spirit tremendous ‘Dundee has a Dundee as a into focus much is pulling so drive that and in one direction pull bind us, that ties these on strengthening do keep really we If hotbed. creative Scotland.’ of capital the cultural to be track on then Dundee is absolutely – Artistic Director 1

32 sector. creative the city’s for ahead the needs, challenges and opportunities Reflect the city. action across practical and encourage Inspire in Dundee. sector the creative for support of the best methods Explore and businesses. practitioners creative for base ecology healthy a develop Ultimately Dundee fell 58th out of 64 in the Cities Outlook report for lowest start-up rates in UK cities. In 2013, the number of of the number 2013, cities. In in UK rates start-up lowest for report the Cities Outlook 64 in 58th out of fell Dundee Scottish Government Growth Sector Statistics, October 2016. October Statistics, Sector Growth Government Scottish We use the Scottish Government’s definition of the creative industries throughout the strategy: ‘Creative Industries are are Industries ‘Creative the strategy: throughout industries the creative of definition Government’s the Scottish use We characterised by small businesses – 87% of them have fewer than 5 employees. The creative industries are industries are creative The than 5 employees. fewer them have of businesses – 87% small by characterised as being acknowledged the UK, and Dundee is increasingly in sectors industry growing fastest the one of a to develop resources and cultural it harnesses creativity cities in how global other for the strategy defining the reality. by is matched this perception to ensure needs city The connected city. more better, the Dundee led by strategies city relevant other to complement which aims document short is a strategy This And Strategy 2015 – 2025, Economic Strategy such as Dundee Cultural authority, the local and Partnership the Single and 2017–2019 Strategy Music Plan, Dundee’s Action Tourism Dundee’s Plan 2013–2017, Action the national of the strategies to complement It also aims Dundee 2013–2017. for Agreement Outcome Strategy, Industries Creative Scotland’s industries, including Creative the creative who support agencies Skills by facilitated Industries Creative Scotland’s for Plan Skills Investment Government’s Scottish Council. Funding and Scottish Enterprise Scottish those by and also Scotland; Development Over the next five years, this strategy aims to: aims this strategy years, five the next Over billion GVA £3.7 contributes industries sector creative Scotland’s With a number of physical transformations underway in the city, including the waterfront redevelopment, and redevelopment, waterfront the including the city, in underway transformations physical of number With a Design of also build on its UNESCO City will the city Design Dundee opening in 2018, of Museum V&A the the potential have these developments the city, to visitors With increased years. few the next accolade over audiences to build sustainable businesses, grow sector the creative for opportunities more into translate to ways. and innovative in new and collaborate markets, and new to base a and location size the perfect as network Dundee’s in Creative many has been described by city The with to connect making it easy centre, the city across walk to the ability business. Its scale offers creative cities, coast and other to Scotland’s is in close proximity the city means people; and its location other is an ideal the city investment, cultural including decades of infrastructure cultural strong With a countryside. and businesses. practitioners creative for place continued for priorities and catalysts clear are and culture Creativity ecology. creative strong Dundee has a the creative for to be improved which need areas still are there but the city, of and growth development of levels low thrive. Dundee has relatively ahead and the opportunities of advantage full take to sector business start-ups those which have their origin in individual creativity, skill and talent. They also include industries that have the potential the potential have that also include industries They talent. and skill creativity, origin in individual their which have those is sector The property. intellectual of exploitation or production the development, through and jobs wealth to create film, fashion, design, designer crafts, and antiques, art architecture, 13 distinct industries – advertising, made up of and radio.’ TV services and and computer publishing, software arts, music, performing software, leisure interactive http://www.gov.scot/Topics/ArtsCultureSport/arts/Archive/creative-industries Dundee’s creative scene is active, connected and ambitious. Citizens and organisations right across the across right and organisations scene is active, connected and ambitious. Citizens creative Dundee’s can This succeed. to see others and keen each other of supportive are sector industries and cultural creative you when events, creative the city’s of many into walk you as the energy feel you when witnessed be scales, or all of organisations individuals and cultural between exist that partnerships the strong discover and issues here tackle societal to being used in Dundee approaches the progressive you explore when beyond. the to support harnessing culture for vision and actions the collective holds Strategy Cultural Dundee’s ever first Dundee’s strategy, This citizens. Dundee’s of wellbeing and ambition, achievement, engagement, creative the diverse those in to support designed has been collaboratively Strategy Industries Creative industries 1 2 business start-ups per 10,000 population was 35% compared to Aberdeen – 64% and Brighton – 66%. Source – Centre – Centre – 66%. Source – 64% and Brighton Aberdeen to 35% compared was population 10,000 per business start-ups Cities: http://www.centreforcities.org/wp-content/uploads/2015/01/Cities_Outlook_2015.pdf for to improve the situation and the prospects for sustainability and growth. Health and inequality issues are issues are and inequality Health and growth. sustainability for the prospects and the situation to improve new innovative can offer sector the creative which to challenges are These the city. across also prevalent and solutions. approaches 3 Introduction 34 The approach to the strategy

This strategy was initiated by Creative Dundee on behalf of the city and has been co-designed with those working/studying in the city's creative sector and the local and national agencies who support them. Creative Dundee has strong links to the creative sector and agencies and has previously initiated a number of projects which engage citizens in new ways of shaping their city and influencing how its story is shared.

Discussion for the strategy was facilitated through a project called Fabric Dundee, which comprised a series of workshops, one-to-one interviews with local creative businesses and a study visit which ran throughout 2016, all involving people from the city’s diverse creative industries.

A series of themes emerged around spaces, skills, resources and connectivity, which helped inform the discussions and were valuable in showing how creative initiatives developed, matured and succeeded or failed. The group agreed that for the strategy to be adopted, the actions would have to be driven as much by people who are actively interested in the direction of the city, as by the agencies who support the creative sector.

A Creative Industries Dundee Stakeholder Group was formed and chaired by Creative Dundee, bringing together representatives from the local and national agencies who support the creative sector. This group has focused on the opportunities and challenges for the city’s creative sector, through bi-monthly meetings since November 2015.

Prior to the development of this strategy, Creative Dundee has also led a number of meetings, workshops and public consultations about the needs and challenges of creative industries based in and around the city.

5

The opportunity

People – passionate, committed and ambitious – are our city’s most valuable assets. The energy found in the creative community is unique. It nurtures others and continues to generate opportunities for the sector and city to thrive.

‘I like Dundee’s size. It means you can be connected very quickly with a wide range of people, projects and communities. This enables all kinds of things to happen relatively quickly. There is a spirit in Dundee of mutual support which is very refreshing.’ – Designer

The feeling of connection and belonging is important, as is a strong social justice ethos – people are keen to include, collaborate and make an impact in their city. These values resonate with the Scottish Government’s economic strategy supporting the 4I’s in the economy of Investment, Innovation, Inclusive growth and Internationalism; and also with Creative Scotland's Triple Bottom Line approach – understanding that creative businesses have a strong understanding of community interest as well as commercial ability, and have an impact on economic, social and cultural value.

Common values shared by those working in the creative sector include:

Working collaboratively Through peer sharing and learning.

Finding economies of scale Creating alternative, innovative ways of sharing resources – knowledge, spaces, and other assets.

Building social capital Harnessing the energy of individuals/communities to unlock resources and create opportunities.

Embracing play and experimentation Trying, failing, learning and trying again.

Ensuring equality and inclusive growth Enabling everyone to be part of the creative sector and connecting with the city’s diverse communities – to spread and share aspirations.

Being ambitious and remarkable The scale of the creative sector and the size of the city offer huge opportunities to be responsive and progressive.

The consultations revealed three key areas impacting those working within the creative sector, across disciplines and career stages. The following sections outline the current challenges, a summary of the identified needs, recommended actions and benefits. 35 6 8 MAKING CREATIVITY SUSTAINABLE. ‘Dundee produces world class talent and then watches it disappear it disappear watches then and talent class world ‘Dundee produces to an opportunity There’s game. to step up our need We summer. every and emerging younger for environment nurturing much more a create working professionals creative experienced of lot a are There creatives. those to help could be used that knowledge of lot with a the city in Dundee participant - Fabric the sector.’ to new are that

36 37 DEVELOPMENT NEEDS AND CHALLENGES AND NEEDS DEVELOPMENT With a large creative student population in the city, a significant challenge for Dundee is encouraging its Dundee is encouraging for challenge significant a the city, in population student creative large With a professional their to base the confidence to have and college schools, universities the local from students from disconnected often are and students studies. Institutions their in Dundee upon completing practice sector. creative the local sustainable local lacked the city felt themselves students that found and consultation research The and be rooted to stay them to encourage enough attractive were which scale meaningful of opportunities find to leaving into forced feel but to stay, want often Students graduation. in Dundee beyond leavers. reluctant are They elsewhere. opportunities people supporting sector, creative the local into routes diverse institutions must encourage city’s The find employment. to business, or creative establishing a towards pathways own their to create either equip will locally the opportunities of aware them are who support those and students that Ensuring from perspectives Sharing sectoral practice. their to base where decisions on informed to make graduates music and design, are fashion, disciplines, such as games, key businesses across established creative models and mentors. role city-wide providing for valuable who have staff to attract struggle the games industry, within particularly employers, sector Some creative sustainable creative of the development encouraging Therefore, lives elsewhere. well-established and nationally sector and its creative the city of the perception scale – alongside building businesses of businesses and creative for base potential as a to be recognised Dundee for be crucial will – internationally employees. changing city, and rapidly growing a of the expectations and match to develop is sector creative the city’s If who are and businesses organisations grass-roots practitioners, creative for must be in place support associated the opportunities considered yet not have services, or or products their undervaluing potentially transformation. the city’s with routes and progression support the infrastructure, of rethink city-wide a these challenges require Meeting business. creative a and growing starting or to gaining employment, through education, from 1 How can the city the city can How a nurturing develop that environment creative ensures and practitioners from businesses all backgrounds succeed? can 9 10 Grow the opportunities and the opportunities Grow practitioners creative for pathways themselves to base and businesses in Dundee. RECOMMENDATION ‘I would say one challenge for Dundee's creative sector is being able to retain to retain is being able sector creative Dundee's for one challenge say would ‘I clear provide that with jobs and opportunities and expertise, talent young its and pay with limited parameters just jobs and not development to career paths and the expectations to match must grow the city of sector creative The scale. observed I have this city. in work and to live wanting people of numbers growing the in to remain wanting although graduates, young time how period of a over on must move they felt working in Dundee living and of a spell after have city, – Printmaker careers.’ their develop to further place “good” a considered it isn't tech hub, as a reputation ‘While Dundee has a can This here. moving before first-hand this stigma felt I work. or to live in our the problem have We also talent. attracting the chances of damage in work to want to seem people people, often talented retaining of company Technologist – Creative Dundee.’ from on and move Glasgow or Edinburgh Strengthen the connection between students, academic institutions and the local creative sector. creative the local academic institutions and students, the connection between Strengthen businesses/practices. sustainable creative of the development Support disciplines, different from businesses to enable established creative networks and develop Maintain to and perspectives to share and design, arts and performing visual music, fashion, including games, young professionals. for models and mentors role provide progression career that so the sector, within opportunities employment creative current Explore defined. clearly can be more and pathways routes base. viable creative Dundee as a of the city beyond Build awareness programmes. apprenticeship and shared internships mentoring, city-wide Develop hub. thriving creative Dundee as a of Build awareness sector. the creative in diversity and greater equality Encourage education. and higher further within opportunities sector creative of Raise awareness business. creative a run and grow to start, skills required of understanding Grow 38 39 SUMMARY OF IDENTIFIED NEEDS OF IDENTIFIED SUMMARY OF ACTIONS SUMMARY BENEFITS A thriving city which attracts, retains and exports innovative creative leaders; and an increased number of of number and an increased leaders; creative innovative and exports retains which attracts, thriving city A businesses. sustainable creative 12 Dundee should create the space for experimentation and new and new experimentation for the space Dundee should create 4 CREATING BIG CREATING COLLABORATIONS CITY. SMALL IN A ‘Although we can’t predict the jobs of the future, we can create the conditions can create we future, the the jobs of predict can’t we ‘Although Dundee participant - Fabric to emerge.’ the potential have they to ensure

40 The UK-wide Tech Nation 2017 Report highlighted that Dundee has the highest growth turnover in the UK of 171%. of the UK in turnover the highest growth Dundee has that highlighted Report 2017 Nation Tech UK-wide The DEVELOPMENT NEEDS AND CHALLENGES AND NEEDS DEVELOPMENT http://technation.techcityuk.com http://technation.techcityuk.com 4 The city has significant strengths and expertise which should be harnessed to develop Dundee and its to develop which should be harnessed and expertise strengths has significant city The cities. sized similar other for exemplar and be an international region, surrounding than 5 fewer with micro-businesses are 87% sector, creative in Scotland’s working as those recorded Of Dundee has Although in isolation. working sometimes freelancers, independent are more many employees; to opportunities develop further to keen some people are ecology, creative well-connected and strong a each other. from combine skills and learn with others, collaborate will sector the creative with and partnerships collaborations from which could benefit sectors Identifying sciences and life vibrant are there Within Dundee practice. and emerging new exploring for valuable be third public, charitable and of number large and a service sector, growing rapidly a sectors, healthcare work. doing important all who are sectors significant offers the area to visitors of numbers increased the anticipated years, few the next Over place based for tool vital as a recognised which is increasingly tourism, cultural for opportunities regeneration. provide will Dundee support, targeted through expertise tourism sectors’ and the creative combining By to with provenance and experiences products cultural These experiences. visitor world-class high-quality, of generation the next and inspire spend and stays, visitor to increase the potential have area the local for also be critical will tourism experiences cultural authentic to create ways businesses. Finding creative offer. region’s wider the and the city the success of more Therefore visible. always not these are although links, and international has good national city The with external working of and benefits value the of with encouragement is needed, along awareness-raising use of and making better events and international national at sector creative the city’s Profiling partners. critical. are Cities Network, the UNESCO Creative such as networks, global technologies, digital for hub recognised a As ideas to form in a wider context than educational institutions, and beyond the development of traditional traditional of the development institutions, and beyond than educational context wider in a form to ideas hub. technology creative as an international the city of thus building awareness – products digital should be These internationally. with practice connecting the city of ways innovative offer platforms Digital world. the with working of ways stories and the city’s to share explored fully The creative sector sector The creative to offer a lot has and the society does how economy, the develop the city these for conditions collaborations to emerge? 2 13 DEVELOPING INNOVATIVE DEVELOPING INNOVATIVE SHARE TO WAYS AND RESOURCES. SPACE Build on the city’s strengths and strengths the city’s Build on innovative to develop expertise the to supporting approaches new and society. economy local RECOMMENDATION Identify key sectors such as healthcare and life sciences which would benefit from collaborative collaborative from benefit would which sciences and life such as healthcare sectors key Identify in well happening this is already where – map and understand sector the creative with opportunities the city. sector. third the and and designers artists the city’s the connections between Increase in. in and invest visit, stay to city as a tourism offer cultural the city’s Develop technology creative as an important to be recognised Dundee continues to ensure Build opportunities and internationally. nationally hub, connections effective on building and maintaining focused events of programme an annual Run sectors. and other community creative the city’s between tourism products. cultural high-quality of the development Encourage activities. sector creative the city’s in to engage citizens inclusive approaches Develop 42 43 SUMMARY OF IDENTIFIED NEEDS OF IDENTIFIED SUMMARY OF ACTIONS SUMMARY BENEFITS Changed perception of how Dundee’s creative sector can impact the city locally, and is recognised on a on a and is recognised locally, the city can impact sector creative Dundee’s how of Changed perception approaches. ambition and progressive its confidence, for platform global 3 Resources are tight tight are Resources so everyone, for join we do how and find forces of economies to unlock scale our potential to achieve? 15 16 Access space and resources to space and resources Access to ways innovative develop and share. open RECOMMENDATION “Our main challenge is actually bringing individuals closer together in order to in order together bringing individuals closer main challenge is actually “Our That climate. financial challenging in an increasingly resources pool truly use effective of funding, but of matter a simply is not challenging environment mutual facilitate to finding suitable 'in kind' partnerships have, we what of - Artistic Director projects.” varied our for and success growth Understand the challenges which are preventing creative practitioners from bringing redundant and bringing redundant from practitioners creative preventing which are the challenges Understand plans. development property long-term these into and build life, productive space into under-used the creative to support with potential property under-used plan and audit of three-year a Develop the city. space in use of temporary the best solutions of to determine industries to the city in well used space and resources which have projects partnership case studies of Create owners. developers/property to other opportunities highlight businesses and creative practitioners creative sector, the cultural for ways which offer Build initiatives working. collective from and benefit resources to share use. creative for space property use of Enable better exchange. skills/resource for scheme support city-wide a Create businesses. creative for internet to high-speed and affordable access Ensure 44 45 SUMMARY OF IDENTIFIED NEEDS OF IDENTIFIED SUMMARY OF ACTIONS SUMMARY DEVELOPMENT NEEDS AND CHALLENGES AND NEEDS DEVELOPMENT Dundee’s creative economy is innovative and vital to the city, yet is still fragile. Like other cities it has other Like fragile. is still yet the city, to vital and is innovative economy creative Dundee’s this challenge, a despite However, work. and sell show perform, to make, spaces to available limited access to collectively which is shared and passion will the is sector creative Dundee’s of strength core recognised that and well functions the city that active in ensuring are practitioners succeed. Creative help others and development. progress of the heart at are and culture creativity Roof, Tin (Fleet, the city spaces in redundant to life in bringing progress has made great sector creative The to continue sector the public and private with partnerships effective but needs real Projects), Generator a by space initiated collaborative a of the city in example Collective is an important Fleet work. this to should be amplified Fleet – case studies like well working which is landlord with a collective creative communities and property creative both for these partnerships of value the of the understanding increase developers. and exhibiting making, performing, suitable spaces (for temporary both for the city need in is a There new of the development and experimentation spaces (for alternative and mixed-purpose, work) selling and communication greater from could benefit sectors and property the creative Both collaborations). tackle common which strategies new to develop and events meetings regular through understanding spaces. and under-used empty challenges of and individuals also organisations cultural connections between of the strength and the city of size The and to share way an interesting offers This together. closely more work to unique potential a creates practitioners creative emerging – such as smaller citywide resources pooled and shared from benefit organisations. established cultural with larger working from benefiting so opening dialogue working, and partnership collaboration flexibility, of culture has a sector creative The priority. should be a to space and resources access improve that partnerships to develop always which is not high-speed broadband to affordable access requires sector technology city’s The to to be addressed needs that as an issue consultation the strategy in has been highlighted This available. hub. digital renowned as a to be recognised Dundee continues ensure BENEFITS Increased experimentation and trialling of initiatives for collective city-wide impact through developing new new developing through impact collective city-wide for initiatives trialling of and experimentation Increased the city. spaces across and shared working collaborative of forms 17

Action plan ‘It would be good if there were mixed venues which combine work space with space work which combine venues mixed were there be good if would ‘It front in work getting for routes need more We facilities. exhibition/retail/social the like-minded.’ to an audience of just showing the public, not of Designer – Textile Dundee participant – Fabric to achieve.’ potential greatest our are ‘Resources

46 47 Dundee is a city of strong partnerships, and the recommendations and outcomes detailed within this strategy this strategy within and outcomes detailed the recommendations and partnerships, strong of city Dundee is a and beyond. the city and individuals in organisations the collective action of through be achieved only will Dundee the Fabric in so enthusiastically who contributed everyone thank to like would Dundee Creative or events consultation in any part took or the online survey, in views their who shared those to sessions; also interviews. the strategy in developing support their for group Stakeholder Industries the Creative to you also Thank Design, Scottish of Dundee, UNESCO City & Culture Council, Leisure Dundee City Scotland, including: Creative Design Dundee, of Museum V&A Angus College, Dundee & University, Abertay Dundee, of University Enterprise, Studios, Wasps Tayscreen, Office, Enterprise Limited, Cultural Theatre Dance Scottish DCA, Dundee Rep, Scotland. and Skills Development Elevator 2017. May on 23rd Board and Enterprise Work the Dundee Partnership by endorsed was strategy This Gonçalves. and Sam Dufour Dundee - Gillian Easson, Claire team: Creative writing and co-ordination Strategy Collective. Fleet development: Design and digital Acknowledgements MAKING

CREATIVITY Objectives Actions Outcomes Partners 1 SUSTAINABLE. Greater understanding of the skills Develop a programme of skills Increased number of creative Lead: Business Gateway, Dundee City required to start, run and grow a creative development at key stages of the start-ups in the city. Council, Cultural Enterprise Office, business, including the development of creative business life cycle – start Creative Dundee new business models such as creative up, ramp up and growth. Increase in number of work spaces Objectives Actions Outcomes Partners hubs, co-ops and collectives. for the creative sector in the city. Supporting: Creative businesses, Pilot new business models in academic intuitions. the city. Develop city-wide mentoring, internships Identify potential models for Increased number of young creatives Lead: Cultural Agencies, Developing and shared apprenticeship programmes delivering internships and staying in or returning to the city. Young Workforce Team. Identify existing creative hubs, which generate employment apprenticeships e.g. open badges, hot-desking, collectives and gather Increased awareness of the diverse opportunities for young people and paid opportunities. information on their experiences. support creative sector growth. roles available in creative Supporting: Creative Scotland, University Pilot approaches in the city. organisations. of Dundee, Abertay University, Dundee & Angus College, creative businesses. Collate data on the creative sector to Identify data held, data needed, how Baseline data established to provide Lead: Dundee City Council. Seek potential funding for paid Increased co-working/collaborative support understanding of the sector, its to collect it. a starting point for monitoring internship scheme. outputs in the city. needs and the opportunities it presents. outputs and achievements. Supporting: Creative Dundee, Cultural Establish a methodology for Enterprise Office. Support programmes of collecting data. Data available with which to sell collaboration across creative the sector. disciplines. Liaise with other growth sectors. Better understanding of the sector.

Build awareness nationally and Analyse existing marketing/ Attracting new talent to the city. Lead: Dundee City Council, internationally of Dundee as a thriving promotional activity, look at ways in Retaining graduates and early-stage Creative Dundee. creative hub, with a strong, innovative which the creative sector can creative businesses. identity. Use existing memberships such feature more often or add more. Supporting: Cultural agencies, University Enhanced profile of Dundee as a as UNESCO Creative City Network and of Dundee, Abertay University, Identify key markets and messages. creative city – attracting visitors, digital platforms to enable greater creative businesses. international connections to share students and investment. Engage with national and experience and success. international networking Increased number of ambassadors opportunities e.g. Pecha Kucha, promoting the city – existing Design Jams, EU initiatives, businesses and students; those who academic conferences. have moved on from the city.

Support designers to engage with Existing promotional activity used the opportunities offered by UNESCO more effectively, tailored messages Creative Cities membership. for the creative sector.

Promote digital presence, use social 48 media and live streaming effectively. 49 Develop creative sector ambassadors for the city. CREATING BIG

Objectives Actions Outcomes Partners COLLABORATIONS 2 IN A SMALL CITY. Greater understanding of the skills Develop a programme of skills Increased number of creative Lead: Business Gateway, Dundee City required to start, run and grow a creative development at key stages of the start-ups in the city. Council, Cultural Enterprise Office, business, including the development of creative business life cycle – start Creative Dundee new business models such as creative up, ramp up and growth. Increase in number of work spaces hubs, co-ops and collectives. for the creative sector in the city. Supporting: Creative businesses, Objectives Actions Outcomes Partners Pilot new business models in academic intuitions. the city. The creative sector to be better Develop events which aim to engage Increased cross-sectoral working in Lead: Dundee City Council, Creative Identify existing creative hubs, connected, with improved networking the organisations within the creative the city, creating more opportunities Dundee, V&A Dundee. hot-desking, collectives and gather opportunities within the sector and with sector and across sectors. for the creative sector. information on their experiences. those in other sectors, creating new Supporting: Local and national agencies. business opportunities for creative Engage the third, public and private Development of new products, businesses, non-creative businesses, the sectors in creative approaches (e.g. processes and services through Collate data on the creative sector to Identify data held, data needed, how Baseline data established to provide Lead: Dundee City Council. third sector and the public sector. design-led) to development of new collaboration/convergence. support understanding of the sector, its to collect it. a starting point for monitoring services/products. needs and the opportunities it presents. outputs and achievements. Supporting: Creative Dundee, Cultural Enhanced networking within the Establish a methodology for Enterprise Office. sector and across sectors – collecting data. Data available with which to sell events etc. the sector. Liaise with other growth sectors. Better understanding of the sector. Dundee’s creative sector provides Identify key selling opportunities for Visitors spending more money and Lead: Dundee City Council, Creative high-quality cultural products, services, creative businesses. time in the city as a result of an Dundee, creative businesses. events and experiences as a key offer for enhanced cultural tourism offer. visitors to the city. Raise awareness of cultural tourism Supporting: Scottish Enterprise, Cultural and the cultural tourist and the More creative businesses engaging Enterprise Office. future opportunities in the city for with cultural tourism. creative businesses. Increase in the number of cultural Support the development of tourism products offering unique/ products for cultural tourism. authentic experiences for visitors.

More people across the city are Engage citizens with the European Increase in the number of Dundee Lead: Cultural organisations, engaged in/with the creative sector Capital of Culture bid. citizens participating in creative/ creative businesses. through events, experiences, services cultural activities. and products. Ensure the Creative Industries Supporting: Communities officers, Strategy and the city’s Cultural Series of events/activities to engage schools. Strategy are working together local people developed. to deliver.

50 51 DEVELOPING INNOVATIVE

Objectives Actions Outcomes Partners WAYS TO SHARE SPACE 3 AND RESOURCES. The city’s identified UNESCO Design Work with the UNESCO team to Local creative companies engaging Lead: UNESCO City of Design Team, Values are recognised and adopted by develop awareness of and more effectively with other V&A Dundee. organisations and companies to support engagement with the values. companies – being commissioned the growth of the creative sector. and procured for creative services. Supporting: : Businesses and Support local companies to engage organisations. Objectives Actions Outcomes Partners with the design/creative sector through networking, awareness and Ensure that both the public and private Identify the property needs for the More creative businesses are able to Lead: Dundee City Council, Creative opportunity. sector are aware of the property needs creative sector at various stages of find appropriate and affordable Dundee, creative businesses, property Support the development of V&A of the creative sector and that the business – start up and growth – property solutions. owners. Dundee’s Design for Business model. creative sector can access and manage share with property owners. appropriate, innovative property Creative sector establishes new solutions to support their needs: Engage the creative sector, planners working spaces in the city. working, selling and showing. and property owners in discussion about needs and opportunities. New selling and showcasing spaces identified – pop-up and more Provide the creative sector with an permanent. overview of the property sector – legal requirements, rates & rates relief, health & safety.

Undertake research into the re-use/ temporary use of vacant spaces.

Support the development of hot-desking, co-working spaces.

Research opportunities for selling and showcasing products, services and events.

Create a city-wide ‘support scheme’ Undertake an audit of resources in Smaller cultural organisations and Lead: Cultural organisations, Creative addressing skills exchange and/or cultural organisations that can be creative businesses accessing skills Dundee. resource sharing between shared – physical and skills – and resources from larger cultural/creative organisations and sharing directory. organisations to help them grow. Supporting: Creative Scotland, Dundee individual practitioners. City Council. Pilot the sharing approach.

Develop a protocol for sharing resources and skills – the sharing 52 economy. 53 Objectives Actions Outcomes Partners

Ensure access to high-speed and Work together to identify needs of Creative businesses are able to Lead: Dundee City Council, affordable internet for creative the creative sector and access affordable high-speed creative businesses. businesses. current/planned status of internet broadband. provision across the city. More of the city is covered by Look at alternative models of high-speed broadband. provision.

54 55 APPENDIX Reduce teenage pregnancy and implement a strategy on Pregnancy and Parenthood in Young People. Improve identification and responses to children at risk of harm from parental substance misuse. Dundee’s Commitment to the UN Work with NHS Tayside and Scottish Natural Heritage to develop a Green Health Partnership, 4 Sustainable Development Goals linking health care and greenspace initiatives. As the UK’s first UNESCO City of Design, we believe Dundee has a duty to uphold the values of UNESCO and publicly champion our commitment to using design to improve the Deliver the Scottish Attainment Challenge and use Pupil Equity Funding to provide extra support to pupils lives of our citizens and sustainably grow with identified needs. our economy. Develop new and refurbished school buildings that support learning. The City of Dundee has demonstrated its Develop an ‘Aspire and Achieve’ project that supports young people from the most deprived areas to commitment to the United Nations' 17 Sustainable access and sustain college places. Development Goals translating this globally shared vision into local city development plans and strategies Including the City Plan, Council Plan, Sustainable Dundee Report and Low Increase the % of employees in the top salary bands who are female. Carbon Story. Work with partners on initiatives to prevent domestic abuse, target perpetrators and support victims. The following Appendix details some of the Improve a range of services that will, in practice, impact particularly on women eg expand provision of actions that Dundee Partnership is taking to early years and childcare and improve support for carers. target across the city to achieve the goals.

Implement Dundee’s Fairness Strategy and Action Plan. Undertake Flood protection schemes between Camperdown Dock and and in . Test a new model of advice on welfare benefits and budgeting to decrease the number of people affected by debt. Work with Scottish Water to improve the city's water/sewage infrastructure. Increase the number of Dundee organisations and businesses signed up to the Scottish Living Wage and seek to Undertake coastal and watercourse inspections and organise repairs and maintenance as part of our have Dundee accredited as a 'Living Wage City'. Flood Risk Management plan.

Support the delivery of a ‘Fun and Food’ programme giving families access to free meals and activities during school holidays. Maximise the External Wall Insulation programme to reduce fuel bills and carbon emissions. Streamline procedures for applying for Free School Meals to maximise take-up. Increase the number of District Heating Schemes and develop a Low Carbon District Energy Hub at the Regional Performance Centre for Sport. Work with Greenspace Scotland to develop a Local Food Growing Strategy and expand the number of community growing 56 57 projects and support them with skills training, materials and capacity building. Instal photovoltaic panels on new buildings and major refurbishments (eg schools, sports centres, community buildings) where feasible. Develop a programme to reach, engage and provide intensive early support to those most at risk of long term Publish a Strategic Energy and Climate Change Action Plan, designed to deliver sustained reduction in CO2 emissions, unemployment, including multi-agency community hubs delivering employability support in two areas of the city. and undertake a Climate Change Risk and Vulnerability Assessment. Develop a skills development pathway which will enable people to progress into better paid employment and tackle Deliver a range of projects promoting low carbon fuels, including expanding the % of electric vehicles in the city. in-work poverty. Implement the most appropriate option from the National Low Emission Framework to improve air quality. Develop facilities to promote skills development eg a regional hospitality and tourism centre.

Establish Dundee as a location for oil and gas decommissioning and renewables. Contribute to maintaining the water quality of the River Tay, which supports a wide range of internationally recognised habitats. Develop incubation facilities and affordable workspace for the creative sector. Continue to maintain the wildlife corridor of the Dighty Burn, which promotes habitat continuity and supports conservation.

Develop and implement a revised Social Enterprise Action Plan for the city. Maintain the Beach Award for Broughty Ferry beach, working in partnership with the Community Council, SEPA, Port Authority, Scottish Water and Scottish Natural Heritage to manage the beach.

Develop a single Equality Plan to address discrimination due to disability, race, religion, gender, LGBT or age, Prepare a new Bio-diversity Duty Plan, with actions on sites, habitats, species and people. and the duty of socio-economic inclusion. Encourage citizens to take personal and shared responsibility for the environment through the 'Take Pride In Your City' campaign. Develop a single gateway to provide early support to those with a health condition or disability who are in work, off sick or recently unemployed. Complete the regeneration of and continue to invest in improvements to our green spaces in partnership with community groups Deliver a Breakthrough Mentoring Programme for Looked After Children and ensure all looked after children have access to advocacy support.

Build 1,000 new affordable homes over 5 years. Introduce a new Community Infrastructure Fund, using the ”Dundee Decides” participatory budgeting process to give local people a say in spending on local infrastructure. Continue to develop the city's electric vehicle charging infrastructure and the Council's own fleet of electric vehicles. Deliver a more integrated health and social care service through Dundee Health and Social Care Partnership. Improve neighbourhood bus services, develop a financially sustainable model of accessible transport and implement a range of 'active travel' projects which encourage people to walk, cycle or use public transport. Support Dundee’s Protecting People Framework, which co-ordinates multi-agency work on child protection, vulnerable adults, violence against women, alcohol and drug misuse and racist incidents.

Complete the roll-out of a new household recycling service which meets the Charter for Recycling and Code of Practice. Recognise Dundee Third Sector Interface - which supports social enterprises and the voluntary sector - as an equal partner in the delivery of the City Plan. Rationalise use of the Council’s buildings, land and vehicles to achieve efficiencies and minimise our impact on the environment. Deliver on the follow up to Dundee Fairness Commission, with people who have personal experience of poverty working with senior civic and business leaders to make proposals around key areas of anti-poverty work, and establish a Drugs Commission on a similar model. 58 Reduce energy consumption in Council buildings through measures such as SMART metering, Building Energy Management 59 systems and behavioural changes, and expand the use of LED streetlighting. Work with partners in the Tay Cities Region Joint Committee to manage the principal levers of economic growth across local government boundaries within Tayside.