Annual Report 2018 Ameriprise Financial Consolidated Highlights (In millions, except per share amounts and as noted)
GAAP 2018 2017 2016 Adjusted Operating1, 2 2018 2017 2016
Net revenues $12,835 $12,132 $11,800 Net revenues $12,694 $11,993 $11,639
Net income Net revenues attributable to $2,098 $1,480 $1,313 excluding Tax Act $12,694 $12,044 $11,639 Ameriprise Financial impacts3
Earnings per diluted Earnings $2,135 $1,603 $1,426 share attributable to $14.20 $9.44 $7.81 Ameriprise Financial Earnings excluding 3 $2,135 $1,923 $1,426 common shareholders Tax Act impacts
Earnings per diluted Return on equity $14.45 $10.23 $8.48 excluding accumulated share 36.0% 24.8% 20.4% other comprehensive income, net of tax Earnings per diluted share excluding $14.45 $12.27 $8.48 3 Shareholders’ equity $5,588 $5,995 $6,289 Tax Act impacts
Shareholders’ equity Return on excluding accumulated equity excluding $5,879 $5,766 $6,089 other comprehensive accumulated other 36.6% 26.9% 22.2% income, net of tax comprehensive income, net of tax
2018 2017 2016 Return on equity excluding Assets under accumulated other 36.6% 32.3% 22.2% management and comprehensive $823 $897 $787 administration income, net of tax, (in billions) and Tax Act impacts3
Weighted average common shares 147.7 156.7 168.2 outstanding — diluted
Cash dividends paid $3.53 $3.24 $2.92 per common share
Common stock shares 11.3 9.9 17.6 repurchased
1 his Annual Report to Shareholders contains certain non GAAP financial measures that management believes best re ect the underlying performance of our operations. Reconciliations of non-GAAP measures to the most directly comparable GAAP measure are on page 13. 2 Results include the non cash impact of unloc ing, hich re ects the company s annual revie of mar et related inputs and model changes related to our living benefit valuation, insurance and annuity valuation assumptions relative to current experience and management expectations, and premium deficiency testing o the extent that expectations change as a result of this revie , the company updates its assumptions and models and the impact is re ected as part of annual unloc ing 3 R esults exclude a one-time, primarily non-cash, negative estimated impact of $320 million in 2017, primarily related to a reduction in future tax benefits associated ith the enactment of the ax Cuts and obs Act Annual Report 2018 | 1
Dear fellow shareholders,
Today, Ameriprise stands tall as one of the strongest financial services firms in the business — a Fortune 500 company with more than a decade of independence and a proud 120+ year legacy. We manage and administer more than $820 billion for individuals, institutions and small businesses in the United States and globally. Over the years, we have invested significantly to develop and deliver products, services and capabilities to enable highly satisfied clients and lasting relationships. We have built one of the leading advisor networks in the country and currently help more than 2 million households achieve their near- and long-term goals through economic cycles and market shifts.
2018 proved to be a more challenging year from geopolitical, economic and regulatory standpoints. Despite stronger economic growth in the U.S., investors’ early optimism eroded as concerns about rising short-term interest rates, slowing global growth, Brexit and trade tensions dominated the headlines. Each of these factors affect markets, consumers, the industry and our business.
As always, we maintain a long-term perspective and focus on serving clients’ needs comprehensively with personalized financial advice and quality investment, protection and annuities solutions. Last year, thanks to our dedicated teams, we attracted more clients and assets in our wealth management business and navigated significant industry change in asset management.
Our commitment to clients translates into excellent client satisfaction and a strong reputation in the marketplace. I’m proud to share that Ameriprise continues to be recognized with top industry credentials for the value we provide and the way our employees and financial advisors work with clients every day, which I highlight in this letter. (continued on next page)
“Today, Ameriprise stands tall as one of the strongest financial services firms in the business — a Fortune 500 company with more than a decade of independence and a proud 120+ year legacy.”
JAMES M. CRACCHIOLO CHAIRMAN AND CHIEF EXECUTIVE OFFICER 2 | Annual Report 2018
In addition to the value we provide clients, Maintaining a strong financial foundation is we also work diligently to deliver value to central to our approach. It underpins our business Ameriprise shareholders and includes a large excess capital position, substantial liquidity and a high-quality invested Since our debut as a public company 13 years asset portfolio. Our financial position and ago, Ameriprise common stock has been a top credit ratings are strong, and we’ve never performer. After a strong 2017, however, our total been downgraded. return declined in 2018, reflecting significant equity market declines and pressure across the industry. Importantly, we were opportunistic and Strong financial performance accelerated our share repurchase rate, given In 2018, Ameriprise delivered another good year we believe Ameriprise stock is undervalued. In even with considerable equity market headwinds in fact, our stock has responded well early in 2019, the fourth quarter. In terms of adjusted operating reflecting the resiliency of our business and further results excluding the one-time, largely non-cash reinforcing our consistent record of delivering $320 million negative impact of tax law changes long-term value, investing for growth and returning in 2017: capital to shareholders at attractive levels. • Net revenues increased 5 percent to At Ameriprise, we take pride in our management $12.7 billion and fiscal discipline. We operate the business prudently. Our approach is similar to how our • Earnings grew 11 percent to $2.1 billion advisors work with clients to serve and manage • Earnings per diluted share increased 18 percent clients’ financial needs — with a focused plan, for to $14.45 the long term — managing risk and positioning • Return on equity, excluding AOCI, remained ourselves to capture opportunities. among the highest in financial services at 36.6 percent, up from 32.3 percent a year ago
Adjusted operating Adjusted operating earnings Adjusted operating return total net revenue per diluted share on equity ex. AOCI1 $ in billions 1 Accumulated other comprehensive income $14.45 36.6% $12.7 32.3% $12.0 $12.27 $11.7 $11.6 $11.6 $9.32 24.3% 23.1% $8.52 $8.48 22.2% 2014 2015 2016 2017* 2018 2014 2015 2016 2017* 2018 2014 2015 2016 2017* 2018
*Excludes Tax Act impact. Annual Report 2018 | 3
Ameriprise Financial — A top performer in the investment industry #1 #1 #1 #1 most trusted consumer loyalty customer service customer forgiveness
Clients rate Ameriprise 4.9 out of 5 in overall satisfaction See source information in appendix.
The benefits of our diversified business As we continue to grow Ameriprise overall, we and integrated approach are deepening client relationships, effectively managing risk and extending our distribution Ameriprise is well positioned to seize a large and globally through Asset Management. gro ing opportunity in the mar etplace ith more than $44 trillion in investable assets in the U.S. alone, investors are looking for personalized A po erful and gro ing ealth manager advice, strong solutions and a reputable firm to pursuing a large opportunity in the U.S. help them achieve their goals. This need is large, Ameriprise is one of the strongest wealth growing and global. managers in the industry, with a long track record of delivering high client satisfaction and steady advisor productivity gro th e re a longstanding “Ameriprise is well positioned leader in financial planning and advice, and e to seize a large and growing have a proud history of standing by our clients. opportunity in the marketplace.” Ameriprise is built on personal, long-term relationships e begin by listening to our clients to gain a complete understanding of their e approach this opportunity ith our ealth individual goals. Then we design personalized management business as the core of our financial plans and shape solutions to help firm, complemented by ell managed asset clients benefit from our informed perspective and management and insurance and annuities navigate the inevitable market changes to achieve businesses. The extensive capabilities of our their financial goals As conditions change and integrated model ensure we can offer a broad life events occur, our advisors work closely with product suite and excellent experience to meet clients to assess their needs and adjust plans clients’ evolving needs and market dynamics. accordingly. It’s a winning formula and it’s never Unli e other firms that only manufacture or been more important. distribute products, we do both. By serving clients comprehensively, e benefit from multiple Ameriprise continues to be recognized for how revenue streams fee based, spread based, we work with clients and for the value we deliver. transactional and other. This allows us to leverage e re a top performer for consumer trust, our intellect and resources more fully given how customer service and loyalty, as shown above. these businesses complement each other and And we are a leader in the industry in terms of help us retain client assets for the long term. employee and advisor engagement integrity, respect and client focus consistently rank as our greatest strengths. 4 | Annual Report 2018
Of clients ho have had the Leaving Confident Retirement® conversation: a legacy
Preparing for 94% feel the advice the unexpected * Ensuring addressed their needs lifestyle Essentials are the necessities — the monthly Covering expenses that keep your life running. Cover essentials these expenses with guaranteed or stable income sources. 90% feel more confident ® about retirement* The Condent Retirement® approach.
See source information in appendix.
The Ameriprise advice value proposition • Elevating our Customer Relationship is more relevant than ever Management platform to be delivered in 2019 Today, we are well positioned to serve more clients • Further developing our fee-based investment in our gro ing target mar et investors ith advisory business in a more streamlined and between $500,000 and $5 million in investable customized way for clients and advisors to assets who value an advice relationship and have a manage client investments responsible mindset. • Taking steps to expand our banking products During the year, e continued to invest significantly and services and applying to convert our national to deliver outstanding service and support for our trust bank to a federal savings bank, which is clients and to help advisors grow their practices. proceeding as planned for a 2019 launch e re or ing closely ith our advisors and their Our investments included: staff to leverage these new capabilities, including • Enhancing our digital and financial planning providing robust training to help them seamlessly capabilities to make it even easier for clients and integrate these important capabilities into their advisors to address their goals when, where and practices. how they want Annual Report 2018 | 5
Importantly, we’re continuing to raise awareness of Ameriprise in the marketplace, telling our story of how we work with clients and the confidence we instill. The Wrap net inflows Ameriprise brand is strong and resonates with clients and $ in billions consumers — brand awareness reached record levels in 2018. And we continue to build upon and extend our $21.1
successful Be Brilliant.® brand platform. As part of our $19.5 campaign, we launched new television advertising in 2018
and we’re introducing additional ads in 2019 that highlight $14.2
the personalized, differentiated experience we deliver $11.2 to clients. $10.2
We’re serving more clients in our target market than ever before, which is translating into strong retail client flows and solid growth in client activity
2018 was an excellent year for client net inflows and 2014 2015 2016 2017 2018 transactional activity: Client assets in fee- • Clients added more than $21 billion into our investment based wrap accounts advisory “wrap” platforms, bringing total wrap assets to $ in billions $251 billion — one of the largest fee-based platforms in the industry $251 $248 • With the spike in volatility in the fourth quarter, client cash balances grew to $28 billion, money that can be $201 $180 redirected to other investments $175 • Advisor productivity hit an all-time high of $624,000 per advisor on a trailing 12-month basis • Our advisor count remained strong at more than 9,900 • 335 experienced advisors moved their practices to Ameriprise in 2018, given the breadth of our capabilities, strong reputation and the values that underpin our firm. 2014 2015 2016 2017 2018
Operating net “2018 was an excellent year revenue per advisor for client net inflows and $ in thousands transactional activity.” $624 $575 $528 $514 $496 Wealth Management delivers a record year Our Advice & Wealth Management business had a record year in 2018. On an adjusted operating basis, revenues were up 10 percent, earnings increased 19 percent and we delivered a pretax margin of 22.4 percent — one of the top returns in the industry. Ultimately, our wealth management clients drove more than 70 percent of firm-wide revenue. 2014 2015 2016 2017 2018 6 | Annual Report 2018
RiverSource: our Insurance and Annuity businesses serve clients’ comprehensive needs The protection and retirement income solutions we offer through RiverSource have long provided important capabilities and earnings contributions to Ameriprise. We have built these books of business over many decades, and they continue to perform well during an extended period of extremely low interest rates. Revenue and earnings results met our expectations in 2018, and we Built on a heritage of remain focused on managing these businesses prudently. more than 120 years of financial strength “RiverSource solutions help deepen relationships with clients and Variable annuity account balances contribute to our high client $ in billions satisfaction and long-term $80 $77 $75 $74
$72 relationships.”
Our priority is to help clients understand the critical role RiverSource insurance and annuity products can play within a diversified plan — protecting what matters most and providing a reliable income stream in retirement. As advisors continued to focus on addressing clients’ needs, variable annuity sales increased year-over-year. 2014 2015 2016 2017 2018 Life insurance sales remained stable, with life insurance RiverSource variable in force remaining relatively flat at $195 billion. annuity deposits up These solutions are key to our Confident Retirement 6% in 2018 approach and excellent client experience. We’re further investing in our online capabilities, strengthening our underwriting and training our advisors to appropriately consider insurance and annuity solutions for their clients. Life insurance in force $ in billions Columbia Threadneedle Investments: key contributions as part of Ameriprise $196 $196 $196 $196 $195 Asset Management has been an important part of our diversified firm for decades. Through Columbia Threadneedle Investments, we’re a global asset manager with more than $430 billion across equities, fixed income, asset allocation and multi-asset solutions, as well as U.S. real estate and UK property. 2014 2015 2016 2017 2018
Stable in-force business in line with our strategy Annual Report 2018 | 7
We offer individual and institutional investors access to our capabilities through mutual funds, separate accounts, model portfolios, ETFs/strategic beta and Global Asset Management alternative strategies. And through acquisitions, we’ve Assets Under Management established important strategic relationships with leading wealth managers and insurers where we manage legacy $ in billions assets, large insurance pools and model portfolios 1% that complement our established third-party retail and 1% institutional businesses. 8% Ultimately, we are a large player operating in a rapidly evolving industry and managing quite a bit of change. 2018 was a challenging year in terms of outflows for 37% $431 53% active managers. The market downturn in the fourth quarter, high volatility and tax-related selling accelerated outflows across asset classes and overshadowed improvements in our gross sales. While the year presented challenges, we’re focused on AUM by asset type executing our strategic priorities to further strengthen Equity Alternative our products and distribution to drive profitable asset Fixed income Hybrid and other growth and improved flows across our key channels, both Money market internationally and domestically. At the same time, we’ve managed our expense base well. We’ve kept expenses relatively flat for several years and have allocated investments to those initiatives that will help us transform 28% the business and deliver value for investors and the firm. $431
“Columbia Threadneedle Investments — 72% a global asset manager with
competitive profitability.” AUM by domestic/international
U.S. International This includes advancing key strategic priorities, including: • Delivering consistent, competitive investment 1% performance to clients — our longer-term performance 9% remains quite strong overall, but we did experience a tougher year in 2018. Currently, we’re seeing an improvement in 2019 as we expected 33% $431 57% • Enhancing and further developing our data capabilities both in terms of distribution and within Investments • Strengthening our global operating platform
• Successfully navigating Brexit and preparing for AUM by client type various outcomes Retail Alternative • Building on our strength in the UK and expanding in Institutional Owned Assets Europe with a focus on Germany, Italy and Spain Data as of Dec. 31, 2018 • Growing Columbia Threadneedle brand awareness and consideration 8 | Annual Report 2018