THE JOURNAL I \

Volume 65 No.7

November, 1983

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I II,' t ] \ C'"

1/; " . , '/" 7/. . . '/ .. ".

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JOHN TERC Z ~K PRE 5EN TI PA s r~ 0 '[RICA" '1'i!

1.. 11" 1", I •• l - ..\ I - - .<> 1 ~

- Palla American.Style _11t~ liden mixlure. mu)lud and IContonued horn pooe lJ eMMa A_ 11 ...... _ "" ~ alp milk I la ~ le\poon ""II inlo rood prucOloUT. Pruccs!o ~ cup sour cream J qU OIn, l'Iuilin); "all:r 11'ff. Ikltc\'inl Ihal pail. s:al.ds arc • .. ounces larat bow lin mooch, Fold in rai.ins. f.·iIl I lablnpoon rincl)' chur~ dill J hanana. ,lic('J " ': ~' UI' I maior contribution 10 our culinary (about 2 cups'- "ilh chkken mi"luh.·. Sf'rinkle Salt 10 IUle I unf'ared rN appk. cur-'d and h ... ,ilage. he PICKRIN • ulad anon. 11,.1: leupouns SOIIt Ilnuts, ir desired, Freshly !round blad. P-'PJlCr tn \cr)' Ihinl)' ,lkeJ 111 1 (\lr" I menl . .. 'piulK':h fcuuccinc and sta· IIh quarts boilin, waler Il kClJ ,hcll!o arc abuul I'" in­ laste ! CUf'lo f a"p~r'ie\ food. rolclle: "'jlh \· c~llbln. and shells I medium onion. pttlcd Ind l.Ii

* in assuring confidence to palta factories all over the world * with the mOlt advanced technology * because of experience acquired throughout the world

URAIBANTI "HT" lines

41 i. ITALY II in fRANCE When there is I. in U.S.A. I in JAPAN "HIGH" Temperature 5 in PORTUGAl. 5 in SPAIN to be considered, ~ in GERMANY ~ in U.s.S.R. the preference J in VENEZUELA \rh .f abe Z in POLAND 11('1,' , ,.:tor,. of of the customers Z i. SWITZI!RI.ANII PRI~ ' ·E·LOWELL.U.S.A. . I in AUSTRIA .ith IS I in BOUVIA ' 111( " , TEMPERATURE" I i. CZECHOSLOVAKIA .... I i. FINLAND I i. GREAT BRITAIN I in GREECE I in INDIA I in IRAN I in HOIJ.AND I in RUMANIA I in TURKEY DOn INGG. M., G. BRAIBANTI & C. S. P. A. 20122 Milano· Largo Toscanini 1 11301 .mkh 53 ... lor ...... 6O ... ,or .... pu... . .

MY 10165 ...... IZI21612-6407/612-6401 • T.I.. 12·6797 ""NY • • • • bnidD iuu.wrablc lion upd8lb1a al 1r-r.°n :Il\lEOIATE n :MPEItATvRt: 7 6 American Cuiline Chef McIC_n AnnauncH It . 1 IContinued 'tOrn ~ 51 Exploring Paulble Sale 0 .ho gone a S9 millto" rtnurwillion since 1980 and h.ne been dcrofltCt! primar. C. F. Mueller Campany it)' wtih 19th cC1l1ur)' American anli McKesson Corp. has annu n.::04 qun and an . American cui$inc is • Ihat il has rt1ainN Mor,lIn Stal t ) ' major faclor in the nlabli,hmcnl', Co.. New York. 10 explore lho. JII... Am..-rkana rHloralton. T Cf'Zlik. a pio­ ~jble !Ilk of the C. F. Mudl" 1..':_ neer in lhe cmtrci n, Amcrkan cui. pan)', a " 'lsoIl),o()'A'ncd sub,iJiaJ, liM. plans 10 expcrimcnl . 'ilh such Mueller. located in Jerst)· Cit),. si nalive: roods I' domnlkaU)'.made dr)' is Ihc nltion's le...tin, manufal luln plsla, turkey. Wbcnnlin apple cider. of . California 1011 cha."1C. Grcal Lakes A McKeuon spokesman notrlJ Iht. fish, amon, OIMB. if • tJeti5ion 10 ~1I "'Cre nlad,·. lbe ASEECO_.rnucI1 ...... 119>_. """"'""_1. ASEECO Is abo vice whose of.wemabOnal proc4tSSIOg TCK'uk bep" hh, food ta,«, as .. "Ie would be in linc .. dlh the ~'t)ft). a .... company years ..periIr'ce ton poov;do you_: bus boy in Chkl,o', H('nrid', at the pany', stilted JUlI 01 tocullin, il .. Iv­ aae 01 14. lalcr fh.o look (\'try courw: lure IfD'I"lh in lhe arca 01 \'alue ;.dJn\ • Plant Engineering- Layout and Mechanical in clank: cuisine oUerN I. l>umlS tJrsaribulinn. McKeuon saki thai M~ \. • Electncat EnglflHfing and Control Pdncl Design ~rc (lhe laic John SR01tt'den'1 rook .. ler is an uuemcl)' 'UC't'H~ful Uf'CI. • ~ Setection and Procurement in, Khool in Glenview. Illinois). He tion and reprnenls nne oIthc (1u:mi LlII! • Evalullion 01 Sub-Contracls and 8tds ,,'CrUd a. \'arious restaurants in the • Erection and Ir\$Iallaton 01 Machinery sruttr)' proouci brands in lhe milfl,tt­ • Plant " Stat1 ·Up- and flMl AdlUstrT'lent Chicaao arci ran,;n, hom Barnaby', place. 'The oomp.1ln)' "ill bt iOM \'Inl) • Training 01 ()pefalrng and Maintenance POISOl'lncl 10 Bias before jn .'lh the U.S. Trade: Rep". McIC_n Annual Repart """'*'II- _ ...... ia """"'" 01 ~ on lilt Iype 01 hrlar1ong".51 lJ Ihrough the urly month~ uf 1983 in. scntalivn Offkc al!cain, Ihe EEC b. cuillcl kt)'OW raquQtnerQ and ~ the IOUfat thai can provide II. dkate the added consumption le\'el is pori subsidin violale artkln 9 and 8 With lbe sale of fore~1 0 j,ic1 nOI only hoklin,. but i~ actually in. 0/ the S.lKidies Code 0{ lhe: Gmtral in December 1982. lhe Foods ( , ultr creasin, sn,hlly. A&n:emcnl on Tlliffs and Trade or took a major slep to'A'ard frani ; ill HO'A~\' cr, Viviano point .."t.I out. GATT. markclin, efforts on branded K.... • m(~t of lhe: ,&ins in lhe indu"'ry today In the sprin, 01 this ),el1, a GAlT cOn1roodil)' products. arc comin, from un·American puta ~ncl 01 representatives of ocher ·11 •• ' ______T,,'O of Ihe ,roup's thra: di\ 'lilt' , ~~------. . . import braoos r*imaril)' from countries ruled IhIH 10 one in lhe in. are lhe markel leaden in major "'-" ,rhl"'")' ______l'fIo IU" ______hal)" The forden brands as I Jroup lIusiry's fuor, markin, Ihe fin" ,ku. clleaurin: For~most·M('K~uott I rUt' .1.1".. ______bad a .hare of I . l~ of all pasta nics C'Ut GATT victory for the U.S. in al. W.'i.riun is the nation's largest dr,· mosl Iwo dec...... BUllhe GAIT pan. in New Yurk in 1981. B)' 1982. Ihis lribulor of bottled drinkinl " 'OI l . '&I .)' ______Sluiu ______Zi',, ______figure h:as ri~n to 6.5% 01 saln. In el decision did not end Ihe maUer. The homes and tKWncu nlabli~h., n !~ lhe: carl)' months of 1983. forei,... panel rcpons 10 the Subddics Code The &!i\'won operates under lhe ,,, .. o brands doubk.-d lheir ~Ire from )'Clr. Commilla: of GAIT. For It\'eral pridary labels Sparkleth. Alha tlln ASEECO .. go le\'Cls in both Ne,,' Y,*k and Phil. months now the mailer has been de. and Crystal. It allO markels watt , i.I Corpora'. Brochur. adelphi., and now arc spreadin, inlo bated bcfOfe lhe CommillC'C. bul still 2,200 Aqua·Vend waler \l:ndin ~ m.l· Alban)', 51. louis. Kanl4U Cil)', Texas. no action has been takota. On June 13, chines in lhe "'tilern and Su .l1th lb..' Wnl Cilasl and in OIher miUk~. Prcsilknt RealID was urled 10 take sllies. FlN~moJ'·MC'K~$.fon at rtf) action to Ii\'\! relict to US. paua pro­ I'rotiuct. Di,'Won producn anll nJI' S.bUdlml '_pan. tJU"rs; in addilion, industry leaden kcts pull productl Ihrou,n lhe I . F. The U.S. Dtpartmenl of Commerce have contlC'lcd membcfs of Con,rcu has documented thai lilly uported Mueller Co., 11'11: nalion's la~ ' "'~ "'ith simitar requests. pasta compan)' wilh. 23~ share ." ib 52.9 million pounds of pasla 10 the Viviano concluded b)' statin, that ma'rteu in the F.all. MNI,,-na United States in 1982. OaSC\J on a pro­ ~ imports too.), continue to flourish on South. F(Wtmost Food In"...dim/' D.' jection of ~Ics W) far Ihis )'car, lhal supermarket shelves. subsidy intact. in .,won markets prolrin. I.:IOS(' a"J lolal "ill be It klSl 60 million pounds ...... - violation of international trade law. olber products dcri,'Cd from .' h ~· )· . , in 1983. The imports, "'hieh bear This litualion bas bt,un to aJlCCl em. byproduct 0( the ehj\'hid" fCl' Uhil:d a de­ how\.' "ignaJ up as offKial fJiltrons of - Amcrican Rcpon.1 Cookin,. cline in 'r(\'coues. primafil)' r.. ~ultin ~ Sc\·cnter.:n Ma,uinc's firth annual ntr ror 1'tt'O," " Family hom the ~Ic in 19K:! nl' ...· o nnn-rasl .. ··No.... · Yuu're CookinJ" Nllion. 1 - Pan)' for Frimd.s" - ..i ll uch rmxJucb : Milkman. a III... -fal \If)' mill. Menu Planninl Competition. The • SSOO .....· ard .nd an en,ra\"tt! ro'A'dcr. anJ Magk Shdl tee cream c"mpelitiun ..... hkh annulllly altracli tuppine. Profits remained n.. l in IQ8.1 hundrC'lb nf enlries (rom tccnalen n C . F. Mu~lIer Cn. inlrulJttC\:'" .. Itt.. ' aruund thc rounlf)', is sponsored b)' Sn·C'nlttn'.f "No,,' You,"r.: linl.' nf prOlJuc'h an'" I .. und... · ... iI com­ thc magazine nch )'ca'r to cncour•• c Compc1ition is o~n to I ,'Clili,'c rricing rulky 10 counler mar­ thc lro'tldng interest in (nod prcpara. Slates s!\KICRls in junior kel challenp."5 flOm pri\'atc-Iabcl and tion .mon, I«ns tooa)'. school and eolle,e bet.·ctn imrorle'" rasta. " .vl'C'''tC'C'n'J "Now You're Cook­ 13 and 19. Fin.lisas " ·cr\.' SoIls I. 11 SI .... in." Cumpeldion ~:as launched In (rom hundreds of cnlrk"l IlI1'} Oilier II Sewn'"n SUl\'(:y (ount! In"'~ tOOlJ editon, ~hu . Muell.:r'" branlll.'d macar.,"i. lila. Ihal alm~ 9 .. % of .U tecn sirls 1're. " m i, I' r~~ lIctll and ulh.; ,. .... Gtn pro d menu, on the basis of n~:I~~::::. !:~: p.uc 01 1k!IJllU prepare ~lIb al home. 1l1'VC11lIftCC, cre:uiw ute of Ul:b arc "uld ill :!2 "'al~' ....' hich ac- Mon.' r«tntl)', a 1981 'Ul\'cy ronduc. origin.lily in menu pl.nnin" "'nunl for 60% I,f U.S. ra!ota cnmumr­ tct.l by the m. ,uine on tttn ,irl's 'u. tiun. Owr the ra!ot )(\'cral )'( 01 1). ll.S. propri.lerKU of cost .. !~~:;.:,,;: perm.rtel ,hoppin, habits rc\·cak.-d provide tra~l . meal" a raila cun\umptiun ha!o been l!ft.I",·ing Ihal, ....· ilh the increase in mothen who and cr1lenainmenl frk In at abuut 3 ~ JlCr annum. 1I" ... c\·cr. as work. ne:uly 75 ~ of alii"" lirls now in, .he four daY' of judain. a h~"UIt of r .n1a\ a;ru""in, acccJltance ~hnp for food for U'K.' in their homes, finalist will rea:ive In cn"a\\.'"1.1 I in Ihis countr)" the S I billiun rUI)I :, )prndillg an a"eTl,( of SlS.32 pcr and palron product &i(1 p.ck.a"" market is. Clp..·ctOO In incrcUloC In S) ....' r.:k. This account:; (or IYiO out of Icacher 1,ho 'pomorcd ~xh ) billiun h)' 1991. aCl:urdini! In a 'recent ('\'er)' ,h'c doll ....s ~pcnl of a teen's "ill liso rccti\' ~ a 'pecial,ift p;, ind.:pcmlcnt rncall.'h "Iudy. Mut'ller', famil)' food budgtt. the suh-e)' found. i'i ",·cll-Jltl'liliom.'lI 10 reap the benefits. ,If Ihis a ntidpat~-d Itru ....1h in con!oump­ s,o-. lion. Dr. Richard L Hall Thc o flkial palron products of In IVS) Mu.:ller\ enlercd thc pre­ .\c'n·nrun'.f cookin, competition ale: Elected President IUFaST rackarcd pasta ,We di,h milrlet with euul Whip; CriKO Shortenin,: Dok­ Dr, Rkharll L I'bll, vice Pfl:' Pasla Shafll."5 I: Saucn, a new linc o( Canned, Chunk, Crumed or Sliced rtsc:arch .nd development of ! pastil and ~uce cumhinatiuns in lh'e Pineapplr: (jeneral Fon.Js International mick " Co.. ha, b.:cn elmed ph ~ Rnon. IlIIro"'uC'cd in all Mueller's Cofren; Jcll'() Orand PUlJdin& and o( thc International Union or f_ markets in January, Pasta Sha('ICS &: PiC' Fillin,; Jolly Time Pop Corn; Science and T ...'thnololY . He too~ otrxr Sauccs halt met ... ilh ~fong aro.-plance Knox UnUil\'on:d GcJaline: Kraft (or a 04--ycar term durin. the II foST b)' ,,·on)umcn. Mueller's wcll~tilb­ Cho..~ and Chcac Products; Lea " Coulras in Dublin. Ireland, Sept. li !thN sah:s (nrcI.', )ub!.tanlial mame Penins WnirctJlenhire Sauce: Pam The IUFoST is an i'n ll'('ugniliun anll !ollung adn~rti"in, No-Sitek Cookin, Spray; Rice.A­ '«"''''''.. prnenec in cach uf ib mark"ls hine auociation o( nlore than Rlmi; Star· Kin Tuna; '00 TlblilO!t iii scientific sociclin around been in)trum~nt .. 1 in the JlfOU'uet's ,.uc­ Brand Torlilla Chips. ("n~(ul introductiun. Each nalion hold, a 'in&k """m"''''' The nc,,' pOl,.ta rCk'arch laboriltuJ)' -PaI1)..ur." in the Unton through In 0l~:;; active in food s.cicncc Ind I al Ihc eurporat~' Rc~arr.:h Cl.'nlc·r in Contatanls are rcquir~'d 10 u~ al The U.s. member socict)' is Dublin. Calirornia. i ~ de\'cloping and Ican four of the ollieial pal ron pro. IUle of Food TechnolO&im. of le,lin!! a r ;m~c uf irnpru\'N dry pa .. t .. dUCh. all of " 'hich arc ad\'cniK'd in Dr. H.II is a rasc president. 10 Niu Johnwn hokb a bachelor's tk· Sybil Mobley on ,ttc in dietcla and • multr"s d.:,r~"t' in foods and Rulnlton from the Uni\'U­ Hershey Boo,d sit, of Wiscunsin • Stoul. wher:: she S)'bil Cn1lin~ Mublc)', I):an tlf (hi: s.crvtd on ils board of busincu and in­ Sehoul or Du!'.i~~ and Indu)lr)'. dUllrial .... visol'1 aoo which prncnlL-d "lorida Agricuhural and Ml.'Chanical her with ils dislinauishcd alumni Uni\'cnit)'. ha, hc\:n dC'Clni 10 · ~,c Iward in 1917. She is • member of Do.anl nl OirC'CluB of Ucrshc)' F, • •js Home Economws in Business .nd a CorporOilion, UamhJ S. M"hler. Oillir. former mcmk', of ill nltionill board. man of (he U(llnt. unnuuncN re­ She has Kn'Cd IS chairman of the «nil)'. tomulnl:r .«.In committee of GrOCt'f)' ~h~lc)' is • member of the boards ManufactureR of America. I:l 1983. of dirrxlnrs of Anheuser·busch Com­ sbe was inducktl inlo the YWCA ranks. IIK' .• Champion Inlernalinnal Academy of WORk'" Achicnn. Corporation and ScaD, Roebuck anLl She will continue 10 have her head­ Cn. She als., ~r\' cs un ...... Prr:sidcntal qUlncn It lhe company's admini~lril' COmmil!iion un Induldrial Cllmpcti· Golden Gnai" AppoIntment li~ offttes in Columbus. (h,'corsi. Gokkn Grain M... roni Company, She is alw II member of the Mn! loot _ lhal Em:S! M, Rollison Holiday '_110" uf diu:"ctors III 1M Al1l\!rkan Aucmbl)' Us bcm IJIPOInled In lhe compar'Y', November-a spcdal1ime for ~a'r • uf Colle&iate Schuols of Businlo"U. lhe ....Iy maud ....1 01 South C,"lral in, and Bonkn', Home for lhe Holi· Whallon GraduDlc School Eucuti,·c RqimaI SoJa M..... '. ,IIYI promocion will be in full swinl Booard of lhe Uni\'cnil)' or Pcnns)", Rollison •• Yderan 01 13 yean in lhe with an ncllniw Thcmalta SI&rWJ.ou1 ,';ani., the "hilin, Commiltcc o( It&t food indUltry. comes 10 Golden Grain inKtt appcarin, in lhe No,"cmbcr. Alfrt\.! P. Sloan School of ManaJi:. from Durkc'C'. where he was lUp:rvilOt 1983 home dtliwcrtd iHUes of Read· lToenl uf lhe Mas~ hu~I1S Inslilul-: of ~ s.ales. In his new polilion with e,', Di"",. Ove, 119.000.000 ron· TcchnolUl}'. the boom.l or directOR of Golden Grain he will ""'k ...1 01 lhe IUmer offen appear in Ihis imcrt. the International ,,~~~,.. i;lIion of Black Columbia. Soulb Carolina .rel. Rolli· PUla producil Include LUlu'r)' Bram! 8u!.inns EducaloB O"fo! lhe ("u",uhant \IO;l will be rtipOlUiblc for an gin of of Nalional Food Produtts and Cr~.m· panel 10 lhe Conllllrniler General nf a:mpany products In North and Sa-lih clles of the Crnmellc Comrany. I~ UnilN Siaies. Clwlina, KCnlpcky. W~ Virainla and twa of TCnneKC. A native son of the IOUlh. Rollison roiJ{'S in Inno, South Carolina with Iak \\ ire and thrtC .childrm. lord ... V.,. for CO,·w ...... Affairs l ,den, In<. has "«ted K.n.. L Joll on 10 the newly erealed position d I '"POrale vice presidtnl for consu· ItCt lrfm. ~ >1 Johmon has rcsponlibilily for Bot 'n', consumct4\.-sponK l)'1lcm. COl liner Products public: n:lllKlns. Iht lJ rdtn KilChens. and liaeson with ttll poups and non·profh ors.niu· liar' She was previalnly vice pmi. 11."t1 :onsumer .((ain of lhe 80nkn fOl IIn~r Producu Di\,jsion. ~ '" Johnson joined Bonlcn in 191 IS dirtClOr of consumer aff.in rIO " roods division. The lollowin. ,.., ...... appoinled divisional via: Pfb Jtalau incrC'a~lI poinlcd out lhal throop lhe n Tsa uver 30 J'lCn:~'nl in Ih«: nKIRlh!l al Plannin,. He "." appointC'd 10 Ihal '_0 rosition on StJ'lembir I. 1983, . 'ith P,-'avey. ""ConAl" buam .. l'umran:1I v.ith the ~n1t: monthl> liI~1 leadin, ftour miller and I"&til ~ )'CU. Consumer Foutl!l uf""il1inl I'm­ lid)'·hdd glin merchandiflCr iu .. fil frunl inlcrnalionlll " '., nrcTalil.)Q~ ConAgra Grow. U.S." ConAlrii I, also numbel '* unfankably impacted b), Itl< !IoIr~n,lh in crup plrotcclion chcmtcal' diMribJ. uf Ilk: U.S. lIoliat. Flclibilit)' in plannin, ami II "pow. IMm, poultry processin,. froli.'n p"" A,ri-Prnllucb made: w~lanli.1 rm­ rrful prtiCncc: acrOH Ihe food chain" poIrN foods brand. and mrimr pnx. ,rHI in imrnn'in, ib ,rain mcK'h.~. ,,·m.llow ConA,ra. Inc,. 10 s«k lhe I.'ninl· tliliin, op:ru~KMn a~ n:conJn.I "JlIIJ b,,,, upportunil"''' for rtlutn on in· ,aint. for both induwnal flk"b and fccll "nlment and lro"1h and 10 PUBUe: a inafwi-:nls. wide 'Mac of ahcmati,'cs in the fOOl.l Reduacl Eamlng. at "This vtry !Io1mn, stan 10 nur 19114 indU!itry. Chafin M. HarJX'" chair­ Intemotional Multlfood. flK'll )'C'1r ,h'C's us cwn Irulef con· man and chid' uC'\.'Ulh'e olticer. point' fidence in ('Irn;rclin, Pilbbur)"s I Jlh OUI in lhe compln)"s Innual '(pun for Inlc'rnllional Mulli'OOIJ, Cor('Qfl­ ronl«Uth'c lear of imrrO\·.. -d ~I" 6","1 1983. lion reported rnluctd eamints rill .. aNI rrofh ..bilil) ':' Mr. Spoor not .."tJ . In 'rl!vinrinl dc:tc1opmc:nti at Con­ ICid CISI. granulation .•' a1l not alf~'Ctcd , Gluten cuoI ~ ilnd Commentin, on the Indusarial q­ W. Europe 67.0 68.1 The IClmivc usc of elp«t Ill"'" l Europe 31.8 34.7 t.:reus.,.'d pigmcnl 10\) durin, 1Iru~hl:l1i nlher impU"llnl ..:uuking qualil)' potra­ menl, Gillel saki, "Canadian perform­ dies ...... kI be procticed 10 n: ..... 85.0 86.0 rr'lI:t.:~)in" Pa1lla dou,h far i nu~ram5 mch:rs ",crC' delermin~'t.I in t.:ooking ance continued to be cu:ellent. and USSR ", ..:ueri uf \'ar)in, hllrdn...·)s. Coul.;cd rompelilive in the near tcnn unl~ Chino 76.0 68.4 c\hibited )ru,hetti prot.:ening, P.nta nour and prepared mix volume WIS .'Orid stoeD are reduced to the point India 41.0 37.8 duu,h farin",:n'nti uhibilcd tkcreascd UT ~ pa,heni ",a~ Ie)!> )1."',\'. num: re IIron, in Venezuela and the United lhat fannen CD receive adtqUl~ It· Turkey 13.3 13.8 milina li,"",s. inc'reas.cd maximum con· )ilieRI. firmer and had hl",(r .... ooking Sl.k..... Durum and bakery milli mar­ tum from the marketplace. Algentino 11.5 14.5 1Ii~lency and int;r(ll~d lukrance indu; lou Ihan Ihe t.:orre1lpunding tT )pa­ cin. W\.Te diJappoinlin, in lbe United Australia 17.0 8.8 ,h,,:ui, Stickiness and t;uukin, loss in· l..ut, but not lease, considerin, lhe ',·alut,..,. . 'ilh int:reasing N fcrtililer duc Siale.. lhou,h m expected imp~. World 480.4 480.4 over-capacilY we have in ajricultUf( "t inc'rcu)in, prutcin t.:unlcnt. As N t.:n:a~d . 'ith euokiu~ "'a":r h:udnc1ls mml in thl: M'COnd haU. The: ICpntnl bUI firmness and rcsilienc.: . 'ere un­ today. we favor IOmO form 01 10ftI ferlilizer le\'cis inereaSl:d )pa~tk·ui declined overall principally due 10 boli· t.... rm land rtlirement pfOIram. We fttl IIknIIdouI 0...... - Nu­ muked ",'ci,ht d"crcas.:d. !Mllids losl ullcct.:d CICCI" in "er)' hard wal"r. Sig· Ylr Iramll1ion. Ihis be &ODd for lOiI COflscrvalioD. tttnbtr ...., - Annuul pr"lranl, hI ..:"ukin~ " 'alcr dct.:rea~d , and cuok\.'d nilkant dilfcrcn..:cs in 1I1h:kinns " 'cn: "In our A,r1cullurc lCemenl. world· nUled amung durum wheal ~ulti,' ah . wildlife. fannen. and also be len Ramada Inn. MinOi. N.D. Spunsorw " p"J~lIi r~' 5ilience and firmnen im­ wide earninp inacascd due to • Ilron, Stickin~" 11 ..' as nul as ilrungl)' inOu· COIlly for thc JOVcmment. botl in b)' U.S. Durum Gru"'iC'rs A,socialion. pro\'ed Itl hUlh optimum co"l.;in, lim..: performance from SupcTsYra:1 Feed. in enecd b)' prolein t.:nnlent as "".:1": t.:uok­ direct costl and admlnislralhoc CC' 's," MI' 01 Chamber of Commerce Ward and aher t.:unl.;ing for len minutes, lloe United St ...... ad aood operalin, in, 1000i. rc~iliel"c and firmn..:1IJ , Spwut ell "1)' Improvcment Auocialion. Allihe ..:nukins tlulllil)' dfeelS cnuld be performances in Can.w. and Vent­ damage arreared I" ha\' ~ nn dkt:1 Norman Wedterly lk Ho&,. Norlh Ccntral EI~rimcnl attribuled to incrcaw Ic\'Cls of ph). "n ruclL As Inlicipalcd. the P.I.K. pro-­ Dvrvm SMdlnll Reduced: ilkkin~~ , AdditiUt' uf duruR! Ol)ur 10 T... lflH on Farm ,olicy St: on. Minol. N,D. lein al hi,h N f.... rtiliz.atiun Ic\'ds, ,ram ClPICd UI 10 ncord IUMtlnli.1 Marleetable Supplies '-i:mulina mull~' d in iocr(a~d ~pa~helli On luly !, 1983, Norm •• W."Ck. 101"-'" in our Ked rom OfCrations since To Expand M ...... _ .. 01 ...... 1 OInd a ,en..:ral d"terioraliltl1 in "ther lhe amount of I«-ci rdumcd by dealm crly lestified befDlc a Joint House­ C•• ada Durvm Produdion .. _ ...... CRLC...... ,,·,tokina qualil)' f"":h;r1l. Jtufli..:ularly Smate Economic Commiuec on the Allcr binnin, 1.. '0 of lhe 1a IS ,"adi.n dUNm pruduclion .... as . 'as much hiJhcr than normal. OJr T~CI'. The GRL Compression TesICf. hlf l T "pachelli. Addilion uf hald r..:d topic ""T owaN the NUl Iickinn.\, The b.nk Slic"ifl()~ ""a~ ~ i~nifkan ll )' t:urrdat..:d the tClt d thalstattmcnt: wheal proeram. Sprin, planlinp (f( It. b.r Durum Wheal In ItI.: Away-from-Home Ealin, principle uf the le)1 pn-.:aJure i) 10 tu t.:tlukin~ IU'-s. t;(lul.;cd "'cighl. de­ Kt '\C Canadian Grain CommiuitHl. tqmcnl. Gillet said he was "very "The U.s. DuNm Growm Associa­ reduced 10 Ihe smallnl arta . gree 01 )",' cllill~ . ClIml'lt:~~ihilil)' . rc­ Gr n RCKiuth labnraIOf)' R~' JKlrl t.:umrrcn t.:O(di.~· d spaghel1i ~trands pIC'l~-d b)' a iUbstanliai incRase in tion was orpnlud in 19H to repre­ 1912-2.S miJIkJn 1Cn.~ comp ml eO\'cr)' and lirmnt,.~ i , ''''",.e\'\,'r .... hcn wilh 4.4 mlilion In 1982 .ad !:9 nil· fo, 1 ~82 carrin the full"'\'ing inrurma­ under a rlun,cr ilnd, upon Ihc force clfnines (rom Misl"r Donut in the sent Ihc sreeiall)' dIU of wheat known ul Oldhcsion of the t.!':I,hClli, Spa,hi:lli all Ih.:~ faelun ""~rc hlt.:luded in a lion in t 98 J. Nonh Dakota', seed 'Ji. tio un Amber Durum Wheat. Unilcd saales. and a slplitkant ralc 01 IS dUNm. Durum wheat hIS unique 1I4lRlI'i.:§. as ~mall In, b J can be te)ted. 1Ilep·",.iloC reg"c1l~i,1ft I~C\ Ihan ~() ';S- uf qualilles a limiled, bul im· whl'\ e'tuld he pr..:­ ponanl markd-. III primuy usc II in DUrum Kreaae. " '~.n cut back 41 ott· f • ide. Eaminp for this secmmt de­ ...A. ..-,.__ _Ies ...... _ ...... in ~ickineis frum about 400N/ m to dkted. clined u customer counts rtmained past. prodllrf(.Uy, 85 pc .....1 oIlhe US. ...re down 31 PC....,I lrom 1982 .... N fcnilm:r (Ammonium nilralc 34- ~Ub;':t.:li\' e ann~menl of cooked spa­ This ~lud)' . mcnli~1Rcd in la~t )..:ar·~ counts durin,lhe b.1lance oIlhe proo.loC'tion of dUNm has been in Nonh 62 permll lrom 1981. Over ball 01 you.- O-tl) al O. SO and 200 k&lha, Tal ,hClli !>Iicl.;iness b)' an unlrained lastc r(purt. i~ ..:untinuin~ , Tlk' Ihrc.: t.:ul­ (b;'k~lu :, bowenr, in rccml )'UtI pro­ the KTCI pul into c::omcnatioa - li'·a",. gru"'" in 19M2 Ilnd haf\·".,.lcd ~ _!ipi and kernel . '(,jlht decrea~d panel...... d,""l" hal ..paneled to Arimoa aod were the mull 0/ prod_r porti­ by th'rCl!' ditJcr~' nt mClhl~h , "ere «:\'al­ Lookln, ahead, Phillips said. '"Our Caltiomla, due to p1an1 ad­ tilth increuinl N fcrtiHl.cr. but ~mn.. breeder lion In the ..-I.rm .ad 10 to 30 Sep« . 30 price pcr ""1. r.o.h. mill, uatN In delermine "h..'lhcr han''':~1 domestic: businct.Ies are tqinnin, to _ &lid ,*"",Ium pri

I (''\(rlb(' 1.... '1". II (ouht ft',hut' thl' " 0 \\ dot" Ihi' ,t'I.UI' lu I \ k '.tctor, ..-"ocidtt' rt \\ilh ( Olon.", 1'."1,, t OIl"lIl11pt ion ! t " ,Ht cti".'""t",

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• • II" " _ " '" "., .. ... , • Controlling Exuberance lhe Chief Euculive OffICer can dele­ principles 0( the industry life I 'de and (Conliruld from page 231 piC neither the initial contac1 ..· jlh his undcBland "'hal thni: mea 11 I lStalThday's AlI·American word for counterpan al the candidale company terms of Klec1ini prKtical, I ud­ • The acqUWlton is in I rel.ted nor the penonal diKll15ions to naab­ headed market enlly ilfltcgics, [u . A powerhouse of nutrition In all indUllry and ofteR 1)1tCfJ),; sh pes and slus. High In energy-produc- li~ lII'OJkin, n:lltionilhif'l. In addi­ Let Ul "an with I buic; CORI. :1": • The KQilWtion is distrnKd and 111/ carbohydrates. Lower In calories than tion, lhe Odd E1CC'Utive Officer must the iooUWy life cycle il lbe SU I I d )'OU can lmprovc its performance; be an IdvocalC "'ith his Board or Di­ an 0/ the produ" lioc III. cycle. .;", m; .1)'popularwelght-control foods. A !'ell­ • Tbt Kquwdon is small and ob. rcaott. Ind ~haclle them Ib:Jut the constitute tbe indultry. This simple ah.e source of Iron and hard·to·get B· KUrt: and "only you could lo\>'c tcality 01 1"-: KquesitKln pruc~ss Ind IL" statement reminds UI that indutU) CO lllplex vitamins. Pasta/ Elegant enough Ihe initial murn on in\'C'Stment. maturity reftects an uBLkrl)'in. :and [01 gourmet tastes, Light enough for Search ftnI in lhose: areas most You can tell n:latlnly linle IboLIl l mor.: basic "ructure. closely ulated to lhe businnsn )'00 America's new fitness generations.'Pasta/ J'IOtenlial acquisition from lite outl ide:. For cumple. an industry uwaU) know and In . 'hieh you C1CC1. xlrch The oWJ\Cr of I comptln)' can juUIc Mude best from Amber Mills \tnezla No, I b:,ins 'A'ilb a cener .. PUrpoK PI('" In "COfK'Cntric circles" and ..-ark the bnoks mon: ell«ti\'eI)' than )'OU Semolina. Imperia Durum Granular or line introduced b)' In carly entrepre· dowl)' OUIW.nU. makin, 5Urt )'00 cln decipher lhem from the ou~lidc , neur, like Henry FON in aulomobiln. Crestal Amcy Durum Patent Flour. Make hIVe not missed an obscure and un­ Reach enou,h or a "pm rorma" lIfe.' sure)'OUr pasta products are as fit as the dervalued opponunil)' in I closely re­ A 101 of lime and eaort arc PC'\.-dN to ment 10 that )'OU can CCt a IOphi~i­ de\'flop primary demand, intmJuce crowds they feed, Shape 'em up with lated businm. cated bulinns analyst in"MIt tht rom­ customen 10 the product'. b:nc6ts. Buyin, compana is like buli n, pany, and let him determine itl real Amber's pasta perfonnlng Ingredients. ",ock. Only the thouJl>tku buy ..hen and to cn:ate iCnsible chaMels d \'lIuc. disUibutioo. the ",ock is hiJl>ly touted and hlJl>ly Typically, only three or fou'r CiUl­ In ill early ila,cs.. an ind"'tf)' IAJ priced. forJd the enthulium 0( the didales " 'ill fit the: x quililion criteria ...... AuItICtv. MwI-GeNrI'OItcet. its fim product lioe follow the ~ !II PIr.II."", , 5&~LIIIO .. t2I"'-3" trade pw and Wan Stml'. latnt clowly and be "'illing 10 5C1I al a rea· "··· ... Iro'A1h tun'e. In fact. total ioouioll)' n:commcndaliocu unless you ..ish 10 lOnable price, Good candidates ~Id e \'oIume is euedy that of lhe fint outbid the public to lakeo lhe Illelt not be eliminated unleu lhere arc lU~ &fOWlh ..... nd~'tlnd . In U:iilton. hun­ produa Ilnc-tb. Moocl·T FOf~ . I", "antial reasons., al Ihe allernati\'ei ('umple, The: fiBi proouclline usuall) dRds of companies are lookin, I' the may be: e\'fn poon:r, I.IJDC has a gradual buildup of volume O\'(f .1,.1. Then: is noIhln, 'A'OrlC than h",\' in~ The "ancnl owneD of an Kquiwtion time .. the market dcvdops. and IhnI " bank lendin, olticer running )'ol"'r an abrupt down~un'e . candklatc always know morc about it compan)'-

Till!. MAC.dONI JOUJ!'IlAL Ng.!.'I!toIIU. 1983 Controlling Exuberance pared. uC't'pI th.t lbe M.rket Altain. Coke re.lized somclhin,.buu the fotUln ( CCMI~ horn pooe 281 menl PI.n at (trOduct line bases of competition in "';nc Ih. rno tilther than bulineu unit &evel. others did. It n.'COfRil.nIthal Ilk.- )P' be r~· !I,Uh·N 'C 0Ik:­ tu • • then foCht-tJulc • If lhe M.r", Auainmmt PI.n h~ cal consumer il confuscl by the 1'Ift!. In 1,,'n.. \I.)' pannin, saston to include b.:in, cre.ted for • m.ture industty, it pliclled array of tr.pe n.mes. Ct\. Iho~ ••hn .Ucndcd the Ot'i,in.11euion .Iso dilen in its carriul .lIention to and French subeil," which charnel riu and an)' oltk!r mcmbcB of manllc­ lwo particular facton: tunml winc I.b.:ls. Conwm-:rs \I IUkJ menl . 'tatl . 'iII be dir,,'CtI)' i"\-"(llved in • anal)'5is and the Ute "adly depend on CllablMcd I .no! implemental""'. Competili~ 0/ _p1.yin, IOChniq.... and names, IS they do in other bcw, IJC" The meetin, by Iypinlly "an, CA­ • The UK of sped.1 entry s".&c­ Indeed. M.lcus had .lrud), PW\'Cft plnrin, lhe propoK\J innowatton .nd ,in dnianed 10 eJplail mature lhal the COOlumtr will fI.,'adily hu)' .I all of ill charKtcristtcs. We discus, m.rkl conditions. "inc withou~ knowin, lhe n.me or "It 1~ lar,cl .OOiclKC. comptlilive pnxS­ of the p.pe in the bOUle, The entry which IUC­ UCI5. lhe mar,ins (he product ihoukJ llrIIeJin .n: CocIl-Col.·s markel allain""," .. ceulul in a malurc market tan be amcratc. and its ocher key .Uribules., ai,­ T.)'lor. builJ .I nik.nlly djfrernt from thole \IIrd in pI.n was 10 acquir.: We allO lIncribe lhe rr.~llJ of our brand franchise by rtposhioninl r .). market inv~il'lton. indudiR, impor­ other m.rkeD. Followin, an lOme rc. eml .....pIa 0/ mtry llrolqin lIIaI lor u • quality brand name • • nd J'W' lanl rldl Ihll our dient may not have chue: iIs productlrom bulk ",""uem. employIi1Ot lIead, il boU",1 a UDall. ",oIIIabk New 1OU! I.han wi.h low., Poultry + 3K % chuaclcrhla of a mature indu,· Fish +21 .ry. incom<. (31 10) -without children livin, a. home Supr and s".. «teneri + 16 • There arc ..· .)'s In cnlcr I mature POiatotl 13K ~) .han willt childt2'10 ralinnalilN. You may be lhe cui­ Often read mogculnn ond Cltkkn oM .....,. _ I ... nl "'ar ror • company to ,el inlo 41~ Seldom reod mogGrinH and has bttn IOOtrin, since 11J76. Pm" a malure mari;cl KpnCnt it his 2 . .. ,umplion also has ris.cn while det h«n c)'Cin,. We "'gal you do -- --" have occurred for bed. veal and I nb. illo them b:hlfC I hey do iliO you. ... C1IfIIo ... CGMOIIOpIIoo ... II) TIt< Gallup Study 01 Vi.amin Usc ris.cn by mofe than 20 pertCot net in .It< Uni.ed 510 .... SIllY.,. VI. American. Currently 1967. Fresh and frozen fish con)· ~ - l Volume t. TIt< Gallup Or,.ni... Taking Vitamin. ttoo has riloCn from 3.6 pourk iI tion, Princ:tton, NJ . 1982. 1967'0' pounds ill 1981. whi .. , dJ. • 37'l of the ,.coeral adull popula­ I2J MRCA Special Study. Mark•• R.· filii ros.c from 2.2 pounds 10 2.1 lion, ur ncarly 60 million adults, starch Corporation of Amtrita. pound •. 1001.: "ilaminl in 1'182. Of Ihnc. Northbrook. II.. 19B I. tCent""-"ed en poQe 401 ~I U~S'W J lOok them on a rel'llar batois (C\'cry day or almost n'U)' dol)" , WHAT VITAMINS DO 'IOrU MOST COMMONLY TAIl • -4 I % nf wOn1l:n with childrrn rclU­ I us· , ...... u.... "...... ~ .. '-.... '01,1), Zh-c \'iloamins 10 one or morc Mr.t/t;"ilomi", 65 72 01 (heir chilllreR. Vllomin C ••32 32 33 • Amon,t! children. \'ilarnin U'"'IC is • Vit~1 21 20 32 Vitornin ( 20 23 II mu~1 rommon amon. )'ounplcn MiNfo" II 24 aI-oN urkkr 12 ami iJ«rca!ICS ihiUP- Vlfcwnitl A Of D "• not cn1.d not cnUd Tilt MACAaDNI JOOI"'AI- 1'01/0 Mo ••,. In A..,.,lca TIlt 'talian e.,rib,,;,. - V. La I.sa an" S.~

hen lhe halians came to Amnka cilin, it to "Alimentary Paste." This htahhicr. They abo made it poi\ ,bIc Wal the tum of the century they soundal like: wallplper adhcsh'C to the 10 cuaranlee I uniform. hip qu .. tit, camt in IlrF numbers and Ktllcd for palla manufactureR, .nd they liked prod"'I, the I00I1 pan on the eastern Itabo~nl . thai the JOV'C'mmcnt cln thac foods 1... _ "14 There were colonies In all of (he major "Macaroni ProdUCII." f_ .. cilin. of rourw, and 1OnlC' K'Ction such The b1Jule to eliminale the term V ...... Rosa " Sons Wid one 01 the u Nor1h Beach In San FuncilCO. Tay· "paliC" ""ent on for yeln. most lucccuful hllian-American rro­ lor and H.Jstead Streett in Chica,o. d~n . The company ..II founded • lIalhln Hill in St. louis "'cre: known A-...... oIl-.y 1914 by VincenlO laRosa and hit for their dhnic backJfound. Omllha. 1M Americanization of the indllstry II\'e IOns.. frank, SterhlUlO, Pasquak, for example. had a larac ron1inaenl of WI' acrompanied by a distinct. indus­ Filippo. and Peter. Alilcarncd the f. halians who remained (here .. her . 'or" trial chanec. In lhe early da~ lpa­ dam.-nlall of the bu,incn. but PdC'f on the railroad "'as tampletcd follow· pui makin, took place. for lhe most "'as the oul!ide nun ...· ho ,pecialiad ine the Ciwil Wlr. IUkl IJMHI of them part, in on, bi" poorly lishlN room in OkI"ertisin, and Ifllin,. ".cnl inlo (hi: 110((1)' or restaurant conlainin, lhe three machines nec:tl-­ 'rhc: business bepn as an adjunct 10 business .. 00 nalurally 1iCfWd ratla. Wiry to manufacture pastil: I miJ.er~ lhe t"mily'l Italian specialt)' &fOCCIJ' I blefMkr ~ I J'lfcu. ~t orc in Brooklyn and larcel)' sen'Cd ntn~ c. Putnam. u«utivc .rere­ The machines la lary. Nurth,,'ttl Crop Impro\'cmcnt IhOK da)'S .'ert usually menDed by lhe mOiny Itllian-American!i who li,aI A!Iosocialion. Minneapolis. it quoccd by membcn of one flmily who wid their in lhe neighborhood. GiuK"pPC Prcuolini in his book. '''Spa. product principall)' 10 other haliln­ Ourin, the .'110', company pud­ J.hclli Dinner" IS ";at in,: 4"hc maca­ American families, &cnerally from the ucts ""cre bein, marketed Ihrou,houl runi hMlu.ary bcc:amc pcrTrulnmdy um.: little K'Clion of 1111)' U lhe: Spl,· the enli,,:, metropolitan Ircl 01 New ntabliihcd afkr World War I. II was heni makcn in 1I neilhborhood mar· York. A completely inte,rata! line ~ • minor imluslrY prior to that ","hen kot , pack ...in, machinery and wholnak citizens . 'cre just belinnin, to rtaliu When Ihe thri"in. induuf)' bepn diilribulion-innovatkw for lhe: ia­ lhal macaroni prooucts •• crc a desir· prodllCin, for the I'O'A'in, mall rDaI­ dUstry at thai timo--wcre 1ft up. able and ..' holnome food." kC'1. il cntcR'd the mxhine Ire of mau In conjunclKHI whit the fina ad­ produclion. The American induurial "ertisin, campai,", the company i.. In 191', ",hen Ilaly joined III< 'yslem nl(wed in 10 put lpacheni on aUlurated lhe idel of I brand aam.' • Allies. impunaticn of macaroni ..... 00- the aucmbly line. There were ma­ lhe Italian foo.J businen and sc"""cd ucts cealed atMuplly. Imports droppN chines 10 rollout dou,h, knad it, • rcd n~ au iii lradcmlrk. EArl,· td­ from a hi'" of 160 millton rounds to preu aRfJ cui ii, pack IpaJhctti into "ertisin, campai"" relted heni!) 01 practically noahin,. Ind immnJiatcly cardboard bolel, and lalCr ""rap thHc forei,n radio staltons in New , ·rt lhere "'as created an enormous demand in cdlophane or drop them In ba,s. CilY 10 reac:h the ,realm conct1 .• for domtsltc product. Thnc packa,n "'ere ~ipp:d to diltanl lion of ..... Rosa customen. In the Itc Afler the "ar. Ihis new American ~Iorc , hy truck OInd Irain. Modem in­ 1940·s. the firm Clp;indtd ils con F indu"r)' wished 10 protect il~1f aBain\t "cnlions made lhe fiKtOfieli cleaner, 10 £Cneral audience radio ItatKm ill the possible rnurcencc of Italian \."Om­ key market' where they had diu, !\l­ petition. It aska! for and ub:ainaJ ;a lion. N~"''1papcr Ind car clrd 1&1,'( d­ 100riO. The industry "'as at thai time in. supponed the radto commerti ... mainly in Italian-American hands. but commerce " 'as no rnptclCr of na­ 1_0pm0 tiunalitin. As people of other nationOl) It ""as rcally lheir Italian opera , ~ ori~ins joined in the manuftaeture 01 ,ranu that made the name in nK '& nt3Caroni, the industry hccamc more poIilan New York and sent them u to definitely American. One Italian· lhe number one polition ovC1\lI III American manufacturer. Joseph J. lhe mighty Mueller. Fred Mueller l 'D' Cuneo. of lu Primiata Macaroni Com­ ccdtd that he couldn't sell his prOl- .1Ct pan)' of Connellsville:, Pennsylvania, 10 lhe Italian market if he had l ...... ho .... IlS "'orkin, in the: industry althe . 'atches in the pac:kases. becluse he limC'. rccalls that before the Firs& WorkJ had the wron, name on the bol, 10 War OIU the ronnpondcnce dealinl loR... ..,. the rq>IIlalioa of brin, ,lit •.jth the mOICOIroni induslry "'as carried hnt ltalWi-American brand. on in Iialian: Itn yean lalcr it had They ..'Cre pioneen in televUioa ad­ chanl'=d o,'cr romplC'lcI)' 10 En&lish. venisin, and durin, the 19SO', aad One nample of lhe chan,e in SCIIWJ· early 60'1 products were added 10 tDr lies "'as the conmmcnt', lakin. of the line, and lbe rompany tontinucd to lerm " P;uta Alimcnlaire" and Ingli· CContinulod on poQe 36) 34 TUE MACAAOfiril JOU.HAI. V. LaRaIG & Sonl NIltIltA ....- ._ La_ occurin, 00 the pain "Cin "" it.the ItC'OOd on the . "inlcr·harbori, on 'Con"..... d freno ~ JA I Peler lakosa wal lhe 42nd presi. denl of the N'lltanal Macaroni Manu. .be Nrberry bush. a;row from their ori,inallocalion ocr"'!' fac1urcrs Alsociation senin, a lerm The Rust Prcvcntkln Auoci IOn the ~lr"1 'rum the 8roo1;I)'" Navy from 1~5"-56 . He Will c&tctcd It the . 'jth Donald G. FlcIcher as tate !h t Y.ud in Oruokl)'n. Nt .., York. 10 a Annual Meetin, cckbratin, lhe JOI(.)cn director. hcadquantrN in Minnl fl'l­ ~ .. plant in l>,I"te"lwn. Connecticut. anniversary of the Anocialton. lis. worked on lhe problem of Ill \.! and unother in lIuthorn .... suburb 01 control and ~rbtrry cradK:atiol PhiIOkklphi .. . They moNt "'quisileons Kin, Mid.. AOIIr Mill... ran 01 'Of many yeaR. The National M-.c, IOfti of L.aPrimlala Macaroni Comran)' in ....vy. "'""njibe Ru.h. to CO 10 bread JOSICph S. laRma, iltnior "icc president and nappen. 10 wpplement lhe sclrce lIurum. ('11ft· .umJMion of pasla durin, this time ItII and dir«lor of purchaKS Ind UeI­ 1929-Wall Stn."Ct cruh. DepR'· ·Over 35 ,un of worldwide experience anll indkOlted clearly Ihal durum 'Aa' :Iourer; Phillip p, LaRosa. iCnior "icc sion cr1pi ,,·orld. Bank hoHday. lhe itandard or qUality. prailknt alk! lIircclUr of operatioN. N.R.A .• ec.c .. W.P.A .• P.W.A. Cle .• UluaJ•• • Centrifugal sifters-no dust. no unll K'trClary, Sons-in-law John J, alphabet IOUp on every lOOp. As "hm quality raw midcriJ.l • Computer controlled continuous i, in W>r1 sLipply and the price i. hi¢'. Cuneu 5Cnell as "M;c prnKimI and I 939-Kin. Midas Rour Mill, mill. blending systems assure that vibration, low maintenance. Diller· imports of lord&" producb pourtd Inll' £'tnelal saki mana",r and James G. finl semolina in Stpttmbtr in ils "",I,. lhe market. In 1'151,981.000 pou nd) ent sizes avai!able to handle from TalhH1 1&$ dec president ami rrncraJ acquired Dacey Mill In Superior accurate blends of different flours ,,00 merch"nlIisin, pI ~Ita "'~k imported. and I "' i~ ulh·erds.inJ man­ 1940-U-Turbulcnl yean. Hitler. lind regrind are fed to each press. 1 to 50 tons per hour. a~r . The M:uu~:bun in the trade Viai jumped to 2.74~.UOO pound, in IY":Z . panKn. hlittkric,. Dunkirk. Covcn· thai cot(h tt)usin "'ould get a plant. 8y 19S4 the total WIS 4.63Q.' , .. Each press can receive a different try. Pearl Harbor became ,ymboli. pounds. • Sanitary construction-all crevice This didn'l "'or" OUI. and it bcclUDl: World War II . PtlCC in 1945. 'ormula-automatically. nt)\·tou:Io in !>hurl orlkr Ihal none of DeltPltonS of IJ"O'A"crS. milkn. 1I.t free interiors and FDA approved the cuusins " 'anled In lca\'C metro­ IIM6.Sl-Unrnl seems normal, macaroni manufactunn wmlto \\ n· Stril;el and "" CC·pticc spiral up. Com· epoxy coatings inside and out. pulitan Ne ..· "or". "hhou,h Phillip in&ton 10 leU reprnmlali\'CS in ( ~. • 'rouble-free silo discharge­ \Iocnl h, I)ani.:l~nn ,,00 Vincent P . • ·cnl munism abr~. aid 10 Gm:«. Bertin pess lhat the durum shof1aJC WI\ JC :.irlift. Korea. United Nations. PeKe to Hatboro. only hurtin, all se,mcnts of lilt ~ . ,lIlclent, quiet, Turbo-Segment • Regrind systems-complete stor· IYSl. POIrl of Ihe ltaliOln c.:uhure caUs for duslry. but was addin, to the \to ;&1 lischarge Cones for any size silo. age, grinding and leeding systems the ul~t sun in thc b.mily 10 hayc the: A probltm facin, lhe industry al surplus probltm thai the country Id ~OInlC fir~1 name as his ,rlndflther. Ihat lime . ·Oii lhe dc"astatKm of lhe in other varieties of wheat. for regrind. Also, lhe uld.:~1 wn is the heir and lIurum crop by a .atm rufJ called 158. Kktlto ...... • lust·free Conveying Systems­ head man "hen lhe father din. reClrd­ Appcarin, lint in 1950. Nonh Dakota By f.U 01 1955 dUNm pru ,. '1Ilclent utilization of both vacuum • Experienced engineering stall. If Ins nf " 'hat hi~ panicular '1lenls might look the hea"ic.a lossn from the OC"" .be lion wu up and . 'crc he . In mn~ 1 fllmily or,anilation, there scour,e Ihal affecttd 15 "~tn from prien fOIl ., .nd pressure conveying with large you are building a new plant or h 01 1'110'01)" :10 in,ilk m"n tll handle pro­ Pcnn,)"l"ania to Iliaho and from Teall Through Otck Forkner, busines' 11 n· modernizing an existing one, put duction and Itdmini~lr.. tton omd an out­ 10 Canda. The parl,ile Ihat Allacked leer of the North Dakota Stalc [)u 1m ilters and dust·free design Show aR41 tdilor of lhe Cavalw:r CO II~ ,ide nlan 10 huoolc !.loIlc, and publK: Ihe stem!> Imllea"cs or w~at and other hroughout. our staff of experts to work for you. rciatiuns. c.:rcal ,rains 1~ I double lire. ont ,ContiNwd on poge 311

AZO Inc. p.o. Box 181070 Memphis. TN 38118 (901) 794·9480

• -...... ~ ~. .'::, ! ~"U'IU. 1983 V. lal_ & San, identity." After the e... IwII.... bhed A_, the 26 Clpert p;mcl. • ho weR atabliWd to deal ...ilh the .tri· (Coni,,,,,", hom poOf J6t in court for iOme IC\'tn yean. the: Na­ tion Macaroni Manufacturen Auo­ ous ,ubject' aoo dilC'Uuions . ·a- un: RcpubUciin nt,,'spoaprr. lhe farmen .i.,ion filed • brief iUpponllll Its posI. he:ade\I by C. W. "Tea" f.'ook. (- lair· InJp:d a protest thai II~ . 'Cfe bein, WINSTON lion thDl the inleeril), of the ilandardJ moIn and Chicr El«Ulivc Oft"M:' \' ~ ghcn a Lick in the pants. should be upheld. The opinioo ..... General Food, Corronalion on I nt)d lac. In I:cbruary. 19$6. the "mail bal"' lainN the Association's pos.ltion thai Manufadurin. aoo Procnsinr:. lit ..,..0l1li.,.-.. ', culumn nl the Outline .. u Courant, a lhe . ·ortls "mxaroni. 'Plahdti. \'Cr· picked up Dr. M3),(r's chalknl!'.· 1111 F-'fT. 1910 VIo'ctUy newspaper in Cando. N"nh micclli. etc." cannot be used in con· Food Fonification and came OUI ""nb Oal,;oIa, had tarried a Icllcr w,illtn junction with any unstandardizcd a torn·meal 60~ IO)'-ftour )Olji aftIJ Cum"'';", IPkI Arw'l ,;c,,1 CII,,,,jlll. J/I«iolit.ill, ;n by GCOI',C Routh" n an open kntr prodUatation 01 tbe prodU