Can Get Apiece of the Dbs Action
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The Fifth Estate Broadcasting ii Sep 5 HOW TV STATIONS CAN GET APIECE OF THE DBS ACTION please turn to page 3 for details D r r Besides helping to speed your cash flow, maintain up -to- the -minute control of scheduling, and expand productivity while reducing personnel costs, what else can a BAT 1700 System help you do? MAGNICOM SYSTEMS With your own on -site minicomputer up saving time and money. BAT 1700 System, you can handle BAT 1700 Systems are products of your billing faster and more accura- MAGNICOM, the company formed by tely so that money comes in faster. Control Data, Applied Data Research By having availabilities and inven- (ADR), and Storer Communications tory literally at your fingertips, you can to serve broadcasters, large and quickly respond to sales opportunities. small. Find out what MAGNICOM By being able to call up sales SYSTEMS can do to help you. reports and analyses on demand, you Call toll -free: can see where opportunities lie ready 800 -243 -5300 to be tapped, or are being missed through inattention. Compare where (In Connecticut, call 203 -622 -2400.) you stand today vs. last year or last Magnicom Systems week. 600 West Putnam Avenue You'll have at hand the kinds of Greenwich, CT 06830 things that can help a station place more spots at higher rates. And, if you're a group operator, you can multiply the benefits. By tying MAGNICOM your individual BAT 1700 Systems together, you can cut weeks off the SYSTEMS time needed to get group reports. BAT 1700 Systems are so simple that anyone can be trained to use them. Not only won't you need to add staff, you'll find that by freeing people from many routine tasks you can end ,,2a3 Ma.:. s>:.. L AIR UNIVERSITY LIBRARY MAXWELL AIR FORCE BASE, HOW PROPERTY U, S, AIR FORCti TV STATIONS CAN GET A PIECE OF THE DBS ACTION 1. As you know, your future as a broadcaster is now being of broadcasting. Others see DBS as an extraordinary challenged by another emerging technology- Direct ground -floor opportunity to protect stations' current Broadcast Satellite (DBS). Some believe DBS to be interests by diversifying as partners and affiliates in the most serious threat ever to existing stations -with USSB's exciting and distinctive hybrid DBS plan. the capability of drastically altering traditional methods Z. As the first of its DBS channels, USSB will launch a competitive with the three networks in all dayparts with new sign -on to sign -off commercial television net- original, first -run programming developed and pro- work- exclusively for stations. And, USSB will be fully duced by the major program suppliers. 3 USSB will also debut and schedule advertiser -sup- additional Special Events channels with subscription ported direct -to -home DBS program services includ- and pay -per-view potential -as well as other satellite ing a 24 -hour News channel. Further, USSB will offer services unique to DBS. 4. Thus, utilizing DBS, USSB partner /affiliates will fur- an unprecedented exclusive opportunity to participate ther prosper as broadcasters -as well as having in exciting new businesses. To learn how your company can join USSB to get a competitive edge in the future of broadcasting via DBS - call us: United. States Satellite Broadcasting Company, Inc. 3415 University Avenue St. Paul, MN 55114 (612) 642 -4590 1225 Connecticut Avenue, NW Washington, DC 20036 (202) 828 -5712 1230 Avenue of the Americas New York, NY 10020 (212) 247 -3366 A DIVISION OF HUBBARD BROADCASTING N ...it.s . 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Your news service is an integral What makes APTV so appeal- even a better buy now as you plan part of your newsroom. And no two ing is the news arrives already edited coverage of the Olympics, primaries, TV stations use the AP news report for use by your staff. No 3rd write - conventions and the general election. exactly alike. thrus. No newspaper gossip columns. On top of everything else, You've been editing it to your Many stories are shorter and APTV comes complete with our needs, and that takes extra time and more to the point. But the big stories reputation for quality, dependability energy. That's why APTV is so still come packed with the back- and unmatched accuracy. valuable. It's designed for the TV ground material that can turn a So, to make a long story short, newsroom. faraway happening into a local turn to APTV. It's the best thing to APTV is the industry's most news event. happen to TV news in a long time. popular high -speed news wire -used Sure, APTV is the only high- For details, call Glenn Serafin by 123 of the nation's top TV news speed service that delivers air -ready at the Broadcast Services Division operations. And it's rapidly becom- news, longer in -depth versions and of Associated Press. ing the industry standard for plenty of updates that are great for 212 -621 -1511. electronic newsrooms. day to day coverage. But APTV is Associated Press Broadcast Services. Without a doubt. Vol. 105 No. 10 BroadcastingoSep5 Subscription television falls on tough times Network news takes on single- anchor look Music video: the rage of 1983 RPC coverage STV STUMBLES O Businesses are cutting back and study finds that Music Television can both help dropping out of STV arena in face of cable and hurt radio stations. PAGE 60. Experimenters competition and economic pressures. PAGE 35. using digital compact disks give technology high marks. PAGE 62. LABOR DAY PREMIERE Sept. 5, 1983, finds all three network news operations with single- anchor ABC DRAMA Man enters ABC News bureau in formats. Day also marks premiere of PBS's Washington, brandishing gun and asking to MacNeil/Lehrer hour -long nightly newscast, which speak with 'top reporter.' PAGE 64. is vying for viewers with networks and local stations. PAGE 36. SPECTRUM CRISIS Three authors say spectrum management is in chaos; preview future business THE BEAT GOES ON -AIR Warner Amex's Music and regulatory courses. PAGE 72. Television has spawned many imitators on cable, broadcast networks and TV stations. PAGE 38. RENEWALTAPE Case on channel 14 in Washington back up in air after FCC Review Board decision. FAIRNESS VIEW NCTA pushes for elimination of PAGE 74. fairness doctrine for cable; public interest groups disagree. PAGE 40. ID AFFIRMATION Appeals court, with reservations, backs FCC in West Virginia dual -city notification LOGGING CAMPS FCC rulemaking on radio rule. PAGE 78. logging requirements draws mixed comments from broadcasters; NAB backs FCC -type plan for ATLANTA BOUND o Eastern Cable Show set to open minimum requirements. PAGE 42. in Atlanta with marketing dominating the back -to- basics convention.