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INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS CLICK TO VIEW

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Paper versus in Packaging

US Industry Study with Forecasts for 2012 & 2017

Study #2443 | January 2009 | $4700 | 363 pages

The Freedonia Group 767 Beta Drive www.freedoniagroup.com Cleveland, OH • 44143-2326 • USA Toll Free US Tel: 800.927.5900 or +1 440.684.9600 Fax: +1 440.646.0484 E-mail: [email protected] Study #2443 January 2009 versus Plastic in Packaging $4700 363 Pages US Industry Study with Forecasts for 2012 & 2017

Table of Contents

Executive Summary Meat, Poultry & Seafood...... 86 Foodservice...... 177 Plastic...... 89 Paper...... 179 Flexible Packaging...... 90 Rigid ...... 180 Market EnvironmenT Trays...... 92 Flexible Packaging...... 182 General ...... 4 Rigid Containers...... 94 Plastic...... 184 Macroeconomic Outlook...... 5 Paper...... 94 Soy & Other Nondairy Beverages...... 187 Demographic & Household Trends...... 10 Milk...... 96 Consumer Income & Spending...... 13 Plastic ...... 99 COMPETITIVE SHIPPING Retail Sales...... 15 ...... 103 Manufacturing Outlook...... 18 Dairy Products...... 105 & RETAIL PRODUCTS Plastic...... 108 Nondurable Goods...... 19 General ...... 190 Rigid Containers...... 109 Food Industry Outlook...... 21 Retail & Sacks...... 192 Flexible Packaging...... 111 Beverage Outlook...... 23 Plastic...... 194 Pouches...... 112 Chemicals & Other Nondurables...... 26 Paper...... 198 Paper...... 113 Durable Goods...... 28 Drums...... 201 Fruit Beverages...... 116 Historical Market Trends...... 29 Plastic...... 203 Plastic...... 119 Raw Material Pricing Trends...... 33 Fibre...... 206 ...... 121 Paper & Paperboard...... 33 Protective Packaging...... 210 Pouches & Cans...... 122 Plastic...... 35 Paper...... 212 Paper...... 124 Environmental & Regulatory Considerations...... 37 Plastic...... 215 Detergents...... 126 Trends...... 40 Shipping Sacks...... 218 Plastic...... 128 Paper...... 221 Paperboard...... 131 Plastic...... 225 PACKAGING OVERVIEW Baked Goods...... 132

Competitive Packaging Variables...... 43 Plastic...... 135 Performance...... 45 Flexible Packaging...... 135 INDUSTRY STRUCTURE Rigid Containers...... 137 Pricing...... 46 General ...... 230 Aesthetics & Marketing Value...... 47 Paper...... 138 Egg ...... 139 Market Leaders...... 230 Packaging Types...... 48 Plastic...... Plastic...... 140 234 Rigid Containers...... 50 Flexible Packaging...... ...... 142 235 Folding & Other Cartons...... 53 Rigid Packaging...... Candy & Confections...... 144 238 Protective Packaging...... 54 Paper...... Paper...... 146 240 Bottles...... 55 Shipping & Retail Products...... Plastic...... 149 242 Tubs & Cups...... 56 Acquisitions & Divestitures...... 243 Drums...... 57 Flexible Packaging...... 149 Rigid Containers...... 151 Manufacturing & Product Development...... 252 Trays...... 57 Marketing & Distribution...... 256 Other Rigid Containers...... 58 Pet Food...... 152 Paper ...... 154 Competitive Strategies...... 258 Flexible Packaging...... 59 Cooperative Agreements...... 261 Retail Bags & Sacks...... 62 Plastic...... 156 Bags & Wraps...... 64 Frozen Food...... 158 Protective Packaging...... 64 Paper...... 160 Company Profiles Shipping Sacks...... 65 Rigid Containers...... 161 Trays...... 162 Advance Polybag...... 266 Pouches...... 66 Alcoa Incorporated...... 267 Packaging Materials...... 67 Flexible Packaging...... 164 Plastic...... 164 Amcor Limited...... 268 Competitive Growth...... 69 Bemis Company...... 272 Paper Packaging...... 74 Flexible Packaging...... 165 Trays...... 166 Berry ...... 276 Plastic Packaging...... 79 Bryce Corporation...... 279 Pouches...... 168 Dry Food...... 169 Caraustar Industries...... 280 COMPETITIVE Paper...... 171 Carter Holt Harvey...... 282 Consolidated ...... 285 PRODUCT PACKAGING Plastic...... 173 Flexible Packaging...... 173 Constar International...... 287 General ...... 84 Rigid Containers...... 176 (continued on next page)

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Table of Contents

Company Profiles 6 Nondurable Goods Shipments...... 21 8 Plastic Fruit Beverage 7 Food Shipments...... 23 Packaging Demand...... 120 (continued on next page) 8 Beverage Shipments...... 26 9 Paperboard Fruit Beverage 9 Durable Goods Shipments...... 29 Container Demand...... 126 Dart Container...... 289 10 Paper & Plastic Packaging 10 Detergent Market for Competitive DuPont (EI) de Nemours...... 291 Market, 1997-2007...... 32 Paper & Plastic Packaging...... 128 Duro Manufacturing...... 293 Cht Paper & Plastic Packaging 11 Plastic Detergent Packaging Demand...... 130 Exopack Holding...... 295 Market Trends, 1997-2007...... 32 12 Paperboard Detergent Graham Packaging...... 298 11 Paperboard Pricing...... 34 Container Demand...... 132 Graphic Packaging...... 300 12 Plastic Resin Pricing...... 37 13 Baked Goods Market for Competitive Greif Incorporated...... 305 Paper & Plastic Packaging...... 134 Hilex Poly...... 307 PACKAGING OVERVIEW 14 Competitive Paper & Plastic Hood Companies...... 309 Egg Demand...... 140 Huhtamaki Oyj...... 311 1 Competitive Paper & Plastic 15 Plastic Demand...... 142 International Paper...... 313 Packaging Demand by Type...... 50 16 Molded Pulp Egg Carton Demand...... 144 Koch Industries...... 316 2 Rigid Competitive Paper & Plastic 17 Candy & Confection Market for MAUSER AG...... 318 Packaging Demand by Type & Material...52 Competitive Paper & MeadWestvaco Corporation...... 320 Cht Rigid Competitive Paper & Plastic Plastic Packaging...... 146 Packaging Dynamics...... 323 Packaging Demand by Type, 2007...... 53 18 Pet Food Market for Competitive Pactiv Corporation...... 324 3 Flexible Competitive Paper & Plastic Paper & Plastic Packaging...... 154 Plastipak Holdings...... 327 Packaging Demand by Type & Material...61 19 Frozen Food Market for Competitive Pliant Corporation...... 329 Cht Flexible Competitive Paper & Plastic Paper & Plastic Packaging...... 160 Printpack Incorporated...... 331 Packaging Demand by Type, 2007...... 62 20 Dry Food Market for Competitive Reynolds Packaging...... 332 4 Competitive Paper & Plastic Paper & Plastic Packaging...... 171 Rio Tinto Group...... 336 Packaging Demand by Material...... 68 21 Foodservice Market for Competitive Rock-Tenn Company...... 338 Cht Competitive Paper & Plastic Packaging Paper & Plastic Packaging...... 179 Sealed Air...... 342 Demand by Material, 1997-2007...... 69 22 Soy & Other Nondairy Beverage SIG Holding...... 347 5 Competitive Paper & Plastic Packaging Market for Competitive Silgan Holdings...... 349 Demand by Market, 2007...... 73 Paper & Plastic Packaging...... 189 Smurfit-Stone Container...... 350 6 Competitive Paper Packaging Solo Cup...... 352 Demand by Market...... 78 COMPETITIVE SHIPPING Sonoco Products...... 354 Cht Competitive Paper Packaging Tekni-Plex Incorporated...... 358 Demand by Market, 2007...... 79 & RETAIL PRODUCTS Tetra Laval International...... 360 7 Competitive Plastic Packaging 1 Competitive Shipping & Retail Products.. 192 Weyerhaeuser Company...... 362 Demand by Market...... 82 2 Competitive Retail Bag & Sack Demand... 194 Cht Competitive Plastic Packaging 3 Plastic Retail Bag & Sack Demand...... 198 Demand by Market, 2007...... 83 4 Paper Retail Bag & Sack Demand...... 201 5 Competitive Shipping Demand...... 203 List of Tables/Charts COMPETITIVE 6 Plastic Shipping Drum Demand...... 205 PRODUCT PACKAGING 7 Fibre Shipping Drum Demand...... 208 8 Protective Packaging Market 1 Competitive Plastic Packaging Demand.....86 for Competitive Paper Executive Summary 2 Meat, Poultry & Seafood Market for & Plastic Packaging...... 212 Competitive Paper & Plastic Packaging..89 9 Competitive Shipping Sack Demand...... 221 1 Summary Table...... 3 3 Milk Market for Competitive 10 Paper Shipping Sack Demand...... 223 Paper & Plastic Packaging...... 99 11 Plastic Shipping Sack Demand...... 228 Market EnvironmenT 4 Plastic Milk Packaging Demand...... 103 5 Paperboard Milk Carton Demand...... 105 1 Macroeconomic Indicators ...... 8 INDUSTRY STRUCTURE 6 Dairy Product Market for Competitive 1 Macroeconomic Indicators...... 10 Paper & Plastic Packaging...... 108 1 Selected Competitive Paper & Plastic 2 Population & Households...... 13 7 Fruit Beverage Market for Competitive Packaging Companies...... 232 3 Personal Consumption Expenditures...... 15 Paper & Plastic Packaging...... 119 2 Selected Acquisitions & Divestitures...... 248 4 Retail Sales...... 17 3 Selected Cooperative Agreements...... 263 5 Manufacturers’ Shipments...... 19

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Advances in competitive plastic packaging will result from it’s advantages over paper, includ- ing light weight, moisture resistance, enhanced barrier properties and puncture resistance.

Plastic packaging to continue gains on paper Paper US Competitive Packaging Demand 51% (26 billion pounds, 2012) In selected packaging markets where paper and plastic compete, plastic will continue to increase its overall volume share as it makes further inroads into paper applications. Plastic’s share of the market will expand more slowly than in the past decade, as a number of packag- ing applications are now fairly mature in Plastic terms of the share controlled by plastic. 49% Nonetheless, material enhancements which enable extended and increased durability, along with reduced material requirements and the addition of convenience features such as resealabil- ity and steam cooking, will fuel continued opportunities for plastic packaging.

Plastics’ cost/performance advantages to spur growth Though paper packaging will post limited Both rigid, fexible types advances or continue to decline in most Advances for plastic will be the result of markets through 2012, paper will log to grow at same pace its competitive cost and performance relatively favorable gains in a handful of Aggregate rigid and flexible packaging advantages, including light weight, markets and maintain a substantial lead demand will expand at the same pace, moisture resistance, enhanced barrier over plastic. These markets include with rigid packaging prospects aided by properties and puncture resistance. foodservice, protective packaging, frozen above-average growth for tubs and cups, Plastic has continued to expand its share food, and soy and other nondairy trays and other plastic containers such in a number of markets despite the sharp beverages. For instance, paper packag- as clamshells and two-piece high spike in resin prices in recent years. ing demand in foodservice applications visibility plastic containers. Flexible More moderate resin pricing through will be supported by ongoing industry packaging advances will be aided by 2012 should make plastic even more revenue growth and paper’s prevalence above-average prospects for pouches, competitive. In the milk and juice mar- in key applications like pizza, doughnuts, bags and wraps, and protective packag- kets, plastic will continue to capture a sandwiches, french fries, and Mexican ing in light of greater cost effectiveness, greater percentage of gallonage. Fur- and Asian foods, as well as the contin- space savings, lighter weight and overall thermore, plastic will log more rapid ued popularity of takeout food from quick capabilities. In competi- growth in smaller sized milk bottles, service restaurants. Bans on foam tive shipping and retail products, the driven by conversions from gabletop containers in some areas will also boost fastest percentage increases for plastic cartons in schools and quick service opportunities for paper containers. are anticipated in shipping sacks and restaurants. drums. Copyright 2009 The Freedonia Group, Inc.

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Sample Text, TABLE IV-6 Table & Chart DAIRY PRODUCT MARKET FOR COMPETITIVE PAPER & PLASTIC PACKAGING (million pounds) Item 1997 2002 2007 2012 2017

Dairy Product Shipments (bil 2000$) 56.3 59.6 59.0 60.0 61.0 lbs pkg/000$ shpts 17.9 19.4 21.5 23.9 26.6

competitive product packaging Dairy Packaging Demand 1007 1156 1270 1435 1620 Plastic: 630 748 849 995 1164 Foodservice Rigid Containers 488 s564am 668ple 790 936 The foodservice segment is one of only a few areas where paper Flexible Packaging 124 159 150 168 183 packaging will register above-average gains despite the ongoing loss Pouches 18 25ta ble31 37 45 of share to plastic. Demand for paper and plastic foodservice packag Paper:- 377 408 421 440 456 ing is projected to increase 2.5 percentsam per pleannum to 3.8 billion pounds Rigid Containers 312 346 365 389 409 in 2012. Plastic packaging demand will expand at a faster pace than Flexible Packaging 65 62 56 51 47 paper, though paper flexible packagingte demandxt will log above-average advances. Foodservice packaging encompasses a variety of dispos -% plastic 62.6 64.7 66.9 69.3 71.9 able paper, paperboard and plastic containers, as well as pizza and other% paper 37.4 35.3 33.1 30.7 28.1 , folding cartons, carryout containers, wraps, bags and other items such as packaging trays and sleeves.

Growth in the foodservice industry will be driven by the rising portion of food expenditures on food prepared away from home as consumers are increasingly willing to pay for convenient, ready-to-eat offerings that provide alternatives to what is typically made at home. The fast-paced lifestyles of many consumers have resulted in reduced time available for meal preparation, which will continue to increase the percentage of meals eaten or prepared away from home. Additional trends that will fuel foodservice revenue growth include above-aver- age expansion in the 55-year-old and above age groups and increased numbers of households where all adults work. Favorable growth in the more mature population segments will boost revenue prospects for eating and drinking places as these individuals are more affluent than younger consumers and are willing to pay for the convenience of restaurant food. Rising levels of households where all adults work will favorably impact foodservice revenue growth as time is at a premium for these consum- CHART III-3 ers. While consumer spending is expected to decelerate from the pace of the past decade, increases will remain favorable, with limited service COMPETITIVE PAPER & PLASTIC PACKAGING and casual dining establishments expected to benefit the most from more DEMAND BY MATERIAL, 1997-2017 moderate spending patterns. Moreover, prospects for eating and drinking (billion pounds)

16 Copyright 2009 The Freedonia Group, Inc. 177 14 12 10 sample 8 6 chart 4 2 0 1997 2002 2007 2012 2017 Paper Plastic

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Sample Profile, TABLE V-8 Table & Forecast PROTECTIVE PACKAGING MARKET FOR COMPETITIVE PAPER & PLASTIC PACKAGING (million pounds) Item 1997 2002 2007 2012 2017

Manufacturers’ Shipments (bil 2000$) 3794 3728 3872 4110 4320 lbs pkg/000$ mfr shpts 0.91 1.08 1.16 1.24 1.33

Paper/Plastic Protective Packaging 3460 4014 4485 5100 5740 Paper: 2197 2439 2628 2855 3100 Rigid Packaging 1121 1264sam 1338ple 1417 1511 Flexible Packaging 1076 1175 1290 1438 1589 Plastic: 1263 1575ta ble1857 2245 2640 Flexible Packaging 577 818 1000 1261 1517 Rigid Packaging 686 757 857 984 1123 COMPANY PROFILES % paper 63.5 60.8 58.6 56.0 54.0 % plastic 36.5 39.2 41.4 44.0 46.0 Advance Polybag Incorporated 1470 First Colony Boulevard Sugar Land, TX 77479 713-580-4800 http://www.apicorp.com

Annual Sales: $250 million (estimated) Employment: 900 (estimated)

Key Products: plastics retailam bagsple “Demand for plastic protective packaging is forecast to climb 3.9 Advance Polybagp Incorporatedrofile (API) is a manufacturer of plastic percent yearly to 2.2 billion pounds retail bags for supermarkets, quick-service restaurants, convenience in 2012. Above-average gains for stores and other retailers. The Company also provides bag services. API has extrusion and bag plants in Oklahoma City, Okla- plastic will result from a number homa and Kenner, Louisiana. Other operations include sales offices of performance advantages, in- in Chicago, Illinois; Columbus, Ohio; Philadelphia, Pennsylvania; Las cluding light weight and excellent Vegas, Nevada; and New Orleans, Louisiana. cushioning, coupled with expand- The Company’s bags are manufactured via two-layer coextrusion ing Internet sales and heightened technology to provide greater strength than monolayer bags. API’s specialized packaging requirements main products are available under the CO-XXTRA and TOUCH-N-GO in the electronic, medical and other brand names. For example, CO-XXTRA t-shirt bags are coextruded industries. By 2012, plastic will ac- from high density (HDPE) and low density polyethylene count for an increased 44 percent of (LDPE), thereby providing the strength of HDPE and the appearance and texture of LDPE. TOUCH-N-GO bags are designed for front-end combined paper and plastic protec- operations. TOUCH-N-GO bags are designed to self-open when the tive packaging in volume terms.” preceding bag is filled and removed. Other bags made by API include gusseted produce bags, which are engineered for easy, one-handed --Section V, pg. 215 opening and filling.

266 Copyright 2009 The Freedonia Group, Inc.

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The Freedonia Group, Inc. 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Web site: www.freedoniagroup.com Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • e-mail: [email protected]

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Page 8 The Freedonia Group, Inc. 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Web site: www.freedoniagroup.com Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • e-mail: [email protected]