WHY INVEST IN FAIRMONT
Accor Global Development Q1 2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
At Fairmont, our passion is to connect our guests to the very best of our destinations. From the beaches of Hawaii to the deserts of the United Arab Emirates to the heart of London, our hotels offer guests extraordinary places, created by combining unique architecture, expressive decor and artistry, and magnificent features. Add engaging service, and the result is an unforgettable guest experience.
CHARISMATIC THOUGHFUL CHERISHED EXCEPTIONAL HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
OUR FOUNDING VISION
Fairmont’s pioneering roots stretch back to the late 19th century, with the development of the Canadian Pacific Railway through the vision of Sir William Cornelius Van Horne—which led to the construction of some of the world’s most iconic hotels. Sir William Cornelius Van Horne OUR NAMESAKES
Equally pioneering at that time, two sisters, Theresa Fair Oelrichs and Virginia Fair Vanderbilt, built and opened the first hotel to carry the Fairmont name, in honor of their father James Graham Fair.
This is where our name was born, in 1907; “Fair” after their last name and “mont” because of the hotel’s unrivaled location atop
Nobb Hill. Theresa Fair Oelrichs and Virginia Fair Vanderbilt HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
Unrivaled presence
Worldwide footprint with 81 hotels & 29 in pipeline
Over 100 years of presence Brand momentum & awareness: 91% in Canada 71% in USA 62% in Singapore 58% in MEA 46% in UK
Iconic landmarks: heritage or new built hotels
Business and Resorts hotels
Fairmont Monte-Carlo, Monaco Fairmont Brand Presentation HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
In the heart of each destination
Connection between each hotel & its destination. Trusted brand. Guests always experience memorable moments.
Connection between colleagues & guests. Colleagues establish a unique connection with guests
Fairmont Dubai, UAE
Fairmont Monte-Carlo, Monaco Fairmont Brand Presentation HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
Profitable business model
Large sized hotels with 400 rooms on average
Luxury driven high average room rate and brand premium
MICE, F&B, outside catering generate > 40% of hotel total revenue on average
Fairmont ChateauFairmontLakeMonteLouise,-Carlo,CanadaMonaco Fairmont Brand Presentation HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A GLOBAL FOOTPRINT OF 108 HOTELS OPEN AND IN THE PIPELINE. 7% network + pipeline Northern Europe 54% 8 2,028 7% network + pipeline network + pipeline 3 710 North, Central South East Asia America & Caribbean
5 1,786 43 19,883 3% 3 776 4 1,091 network + pipeline Southern Europe 6% network + pipeline Greater China 2 1,028 1 176
NETWORK 81 hotels 31,779 rooms 6 1,572 PIPELINE 27 hotels 7,177 rooms 2 846 96% 22% 1% network + pipeline India, Middle East 1% network + pipeline network + pipeline & Africa South America Pacific HOTEL ROOM 4% NETWORK NETWORK PIPELINE PIPELINE FRANCHISE MANAGEMENT 16 5,107 1 375 1 253 O P E R A T I N G 13 3,325 MODE 8 All figures as of end December 2020 Breakdown network + pipeline by region is calculated by number of rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - RESORTS FAIRMONT LE CHATEAU FRONTENAC (CANADA) 610 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - RESORTS FAIRMONT BANFF SPRINGS (CANADA) 757 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS THE PLAZA (US) 282 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS FAIRMONT SAN FRANCISCO (US) 606 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS THE SAVOY, A FAIRMONT MANAGED HOTEL (UK) 267 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS FAIRMONT PEACE HOTEL (CHINA) 270 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - RESORTS FAIRMONT THE PALM (UAE) 381 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS FAIRMONT RIO DE JANEIRO, COPACABANA (BRAZIL) OPENED JULY 2019 375 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS FAIRMONT GRAND HOTEL GENEVA (SWITZERLAND) OPENED DECEMBER 2019 412 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS FAIRMONT CARTON HOUSE DUBLIN (IRELAND) OPENED MARCH 2020 170 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS FAIRMONT EL SAN JUAN HOTEL (PUERTO RICO) OPENED JANUARY 2020 388 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING OPENINGS FAIRMONT CENTURY PLAZA (US) OPENING APRIL 2021 400 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING OPENINGS FAIRMONT WINDSOR PARK (UK) OPENING FEBRUARY 2021 251 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING OPENINGS FAIRMONT SEOUL (KOREA) OPENING FEBRUARY 2021 326 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING OPENINGS FAIRMONT MOSCOW MAYAKOVSKAYA (RUSSIA) OPENING SEPTEMBER 2021 159 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A PASSION FOR ENGAGING SERVICE
Engaging service
At the heart of our service promise is our people; thoughtful in everything they do, and empowered with the tools to deliver a service experience that builds lasting memories.
Fairmont Brand Presentation 24 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PROGRAMS
Fairmont Gold
Fairmont Gold offers an elevated guest experience for the discerning customer looking for exclusivity and enhanced privileges. Fairmont Gold, a hotel within a hotel delivers the perfect balance between privacy and personalization in a sophisticated, warm and inviting environment. 45 hotels in 16 countries: Canada, USA, Bermuda, Ukraine, Azerbaijan, Malaysia, Philippines, Indonesia, Jordan, China, UAE, Brazil, Turkey, Saudi Arabia, Egypt and India.
Accounts for 10% to 15% of room inventory, but generates (on average) a rate premium of $150 USD with minimal incremental operating costs.
Fairmont Brand Presentation 25 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A PASSION FOR HEART OF THE COMMUNITY
Heart of the community
For over a century we have been intrinsically tied to the communities we call home; we are the place where cherished moments are celebrated, and where history is made.
Fairmont Brand Presentation 26 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PROGRAMS
Classics Perfected
Fairmont’s global cocktail menu is a selection of cocktails created by Fairmont Tastemakers – Fairmont bartenders representing some of our most vibrant and successful bars around the world.
Launched in December, 2015, Fairmont’s new cocktail program was rated #1 Hotel Cocktail Program by USA Today.
27 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A PASSION FOR LEADING SUSTAINABILITY
Leading sustainability
Sustainability comes naturally to us; from creatively greening our operations to caring for our local communities.
Having been in many of our locations first, we have always played an important role in protecting our environments.
Fairmont Brand Presentation 28 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PROGRAMS
Fairmont Bee Sustainable
For almost 30 years, Fairmont Hotels & Resorts has been committed to proactively protecting its local environments. In 2008, Fairmont saw an opportunity to help support honey bee health by placing beehives on rooftop gardens. As the leading hotel company in this space, Fairmont was the first luxury hotel brand to develop onsite honeybee programming. Today, Fairmont’s Bee Sustainable program features over 20 honey bee apiaries and more than 20 wild pollinator bee hotels at Fairmont locations worldwide. Many hotels are also known for nurturing on-property herb and vegetable gardens, which contribute to pollinator health.
Fairmont Brand Presentation 29 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A PASSION FOR INSPIRED ACTIVE WELL-BEING
Active Well-Being
The development of our comprehensive fitness programming through our apparel and gear-lending service has made well-being a defining element of the brand and one that we continuously build upon.
30 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PROGRAMS
Fairmont Fit
With us, you’ll find inspiring ways to move, serene natural connections, immersive spa experiences, and unforgettable cultural traditions—a whole world of well-being, curated with care by our dedicated colleagues.
Fit Gear delivers the latest Reebok apparel and footwear, as well as yoga mats and stretch bands to guests based on their personal profile sizes and preferences.
31 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PEOPLE ACTIVATION
Fairmont Service Promise: Turning Moments Into Memories.
32 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
Visual identity
Fairmont's brand identity sets the stage for us to tell stories about amazing Fairmont experiences that appeal to our sophisticated travelers and our global portfolio of historic and modern icons.
Quantitatively tested with global consumers, owners and partners--it is viewed to be a strong reflection of the brand--they describe our identity as "sophisticated, energized and unique“.
Fairmont Brand Presentation 33 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES COMMUNICATION PLATFORM
GLOBAL SOCIAL MEDIA & COMMUNICATIONS WEBSITE CAMPAIGN 2.7M website visits per month 1.25M followers +37%
ADVERTISING
Fairmont new brand advertising platform allows the brand to continue to engage in a relevant FAIRMONT way with our customers as well as build brand love, awareness and MAGAZINE understanding in key feeder markets. Fairmont Magazine is a luxury travel and lifestyle publication that reflects the world of Fairmont ADVERTISING by ringing to life our brand and VIDEO our properties in an inspirational way, to engage and build connections with our guests.
Fairmont Brand Presentation 34 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
Awards
425 LEADING AWARDS TRACKED ACROSS 55 PROPERTIES Top regions: North & central Americas with 209 awards
AFAR Traveler’s Choice Awards – 1 Award Architecture Digest – 1 Award Business Travel News – 1 Award Condé Nast Traveler 2019 Readers’ Choice Awards – 21 Awards Departures – 1 Award Diageo World Class Bartender of the Year – 1 Award Forbes Travel Guide – 5 stars – 5 Awards Gustavson Brand Trust Index – 1 Award Haute Grandeur Global Hotel Awards – 3 Awards Hotelier Magazine – 1 Award Indeed – 1 Award Michelin Guide – 1 Award Travel + Leisure 2019 World’s Best Awards – 10 Awards TripAdvisor – 7 Awards USA Today 10 Best Reader’s Choice Awards – 1 Award World Luxury Hotel Awards – 5 Awards
World Travel Awards – 4 Awards 35 Fairmont Brand Presentation HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND PERFORMANCE
BRAND AWARENESS BRAND LOVE BRAND MARGIN REPUTATION PERFORMANCE SCORE
>40% 80% 84€ 89,5% IN 2019 RPS IN TOTAL
A well-established brand Of guests think that Fairmont Brand Margin® measures the financial The Reputation across all 5 continents in the is associated with premium which the brand name adds to Performance Score luxury world unforgettable grand hotels the intrinsic value of the same hotel measures the overall hotel stay with an unbranded alternative. online reputation based on • A leading brand in several sources: Guest North America: Total 75% of guests say Fairmont Satisfaction Survey (GSS awareness (among makes them feel like they & Net Promoter Score), affluent travelers) areintheheartofthedestination. Trip Advisor, Booking, Canada 91%, US 71% Ctrip etc. It is the most representative hotel’s • Total awareness above reputation KPI, requires at 40% among affluent least 100 guests’ travelers in 8 countries feedback and give positive reputation score out of 100%
Fairmont Brand Presentation Source : 360 Report by Luxe Performance Team as of end 2019 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND AWARENESS (%)
91
71 62 58 46 45 49 42 40 39 35 25
EUROPE AMERICAS ASPAC MEA
Source: BEAM - Brand Equity & Awareness Monitoring December 2019 | Base: Affluent & Luxury hotel users = users having spent at least 1 stay in a luxury hotel over the last 12 months, 6 nights + in any type of paid-for accommodation, top 30% income within country
Official figures as of end 2019 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND MARGIN (€)
134
97 100 91 87 88 87 78 69 65 62 47
EUROPE AMERICAS ASPAC MEA
Brand Margin® in € Brand Margin® measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative. A Brand Margin® of 10€ means that « Consumers think it is worth paying on average 10€ more per night to stay with brand X compared to an unbranded equivalent ». Base: people having stayed in paid-for accommodation in the last 12 months and somewhat/very familiar with the brand
Brand Margin ® in €. Traveller representative Figures as of end 2019
OfficialFairmont figures Brand as of end Presentation 2019 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES GLOBAL AVERAGE REPUTATION PERFORMANCE SCORE 89,5%
FAIRMONT AVERAGE RPS
89,5%
NORTH & ASIA CENTRAL EUROPE PACIFIC AMERICA 90% 93% 88%
AFRICA - SOUTH MIDDLE EAST AMERICA 90% 91%
Fairmont Brand Presentation Official figures as of end 2019 Source : 360 Report by Luxe Performance Team as of end 2019 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES CENTRAL BRAND DELIVERY POWERED BY ACCOR (ROOM NIGHT BASED) Loyalty contribution 30%
FOCUS WEB (ACCOR WEB + WEB PARTNER) 80,6% 2,8M ROOM NIGHTS
€724M ROOM REVENUE CRS Global sales contribution contribution 55% 52%
Central Brand Delivery: CBD (%) CBD (Central Brand Delivery) measures the business in room nights brought by Accor to the hotel through the 3 main group levers: Distribution (through Central Reservation System - CRS), Loyalty & Sales. A 70% CBD means that 70% of the room nights of a hotel are driven by Accor & Brand Sales, Distribution (all channels powered by the CRS) & Loyalty ecosystem.
Source : CRS Official figures as of end 2019 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES NEW BOOKING ENGINE & APP
1 MULTIBRAND PORTAL 1 LIFESTYLE COMPANION APP + 18 BRAND.COM WEBSITES ALL.ACCOR.COM + ACCOR ALL
▪ 300M Website + App visits ▪ > 50% Mobile and App visits ▪ FAIRMONT.COM plugged to ALL.ACCOR.COM
▪ 2,200 Destinations ▪ 1 Download every minute
▪ 18 Languages ▪ > 4,3/5 app ratings iOS: 4,5/5 & Android: 4,3/5 NEW in 2020: • All Safe label visibility on digital experience to rest-assure guests during the pandemic • Launch of Apartment & Villas website . dedicated to Branded Residences and Extended Stay hotels
Official figures as of end 2019 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES NEW LOYALTY PROGRAM
THE ONLY LIFESTYLE THE FAST GROWING THE MOST GLOBAL LOYALTY PROGRAM + LOYALTY PROGRAM + LOYALTY PROGRAM NEW LIFESTYLE & AUGMENTED ▪ 68M Loyalty members worldwide South HOSPITALITY FRAMEWORK America ▪ 37% Loyalty contribution rate in RN North & 8% OFFERING EXTENDED OPPORTUNITIES Central TO EARN & REDEEM POINTS America, ▪ x 3,6 Members stay twice more Asia - Pacific Caribbean 32% than non-members 11% NEW BENEFITS ▪ 38 Brands and + ▪ Suite Night Upgrade 226M ▪ F&B outside a stay Nothern 160 Europe 120 22% Middle-East 100 NEW PARTNERSHIPS 70 & Africa ▪ PSG – Games / Net media value +€200m to ALL 4 4.7 66 5% 32 40 53 ▪ AEG – Worldwide arenas & festivals Southern Europe ▪ IMG – Taste festivals 2016 2017 2018 2020 22% ALL FRS Huazhu
Official figures as of end 2019 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES ACCOR DISTRIBUTION SOLUTIONS* ACCOR OFFERS >110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONS
*All Accor brands excluding recently integrated: Official figures as of end 2019 Delano, SLS, The House of Originals, Mondrian, Hyde, greet, Mantis, Tribe HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES DEVELOPMENT CRITERIA - Programming
AAA ULTRA CITY CENTER LOCATION, WORLDWIDE HISTORIC CONVERSION PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS
RECOMMENDED 200 – 300 keys 300 – 400 keys NUMBER OF ROOMS INTERNATIONAL CAPITALS
HOTEL ROOM AVERAGE -10%/-15% of worldwide 40 sqm and + KEY CITIES & SIZE RESORTS TGFA / ROOM 90 – 120 sqm 100 – 140 sqm MAJOR DOMESTIC DESTINATIONS RECOMMENDED 150 keys and + 200 keys and + NUMBER OF ROOMS OTHER CITIES & ATTRACTIVE 45 sqm RESORT ROOM AVERAGE -10%/-15% of worldwide TOURISTIC SIZE + balcony DESTINATIONS TGFA / ROOM 100 – 120 sqm 120 – 160 sqm 1 Signature restaurant (inc. Breakfast) 1 Speciality restaurant FOOD & BEVERAGE 1 lobby lounge bar 1 Gourmet Café Pool Bar & Grille in resorts Willow Stream Spa WELL-BEING Extensive fitness(1) Swimming pool Fairmont Gold(1) Meeting room(1) MEETINGS Ballroom(1) Business centre Kids Club(1)
Fairmont Brand Presentation HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES GUEST JOURNEY & EXPERIENCE – KEY STANDARDS AT A GLANCE The following list contains the key brand concepts & markers. Specific and detailed guidelines with rich elements & content bring each experiences to life in the guest journey. Brand standards as of end 2019, might be subject to changes
ARRIVAL & DEPARTURE PUBLIC SPACES GUEST ROOMS F&B WELLNESS FACILITIES PROGRAMMING & MEETINGS & EVENTS LEISURE FACILITIES
FAIRMONT GATHERINGS FAIRMONT SERVICE M FAIRMONT GOLD THE BED ENSEMBLE M CLASSICS. PERFECTED M FAIRMONT BRANDED FAIRMONT BEE ESSENTIALS SPA SUSTAINABLE DESIGN
MUSIC M ROYAL SERVICE M LE LABO IN-ROOM M HONEY STATIONS AT M FAIRMONT FIT M FAIRMONT LOVES GREEN SPACES PROGRAMMING AMENITIES BREAKFAST FILM
BRAND SCENT M M PLASTIC-FREE WATER FIT GEAR FAIRMONT MONTREUX JAZZ (APPAREL & GOLF FESTIVAL YOGA MAT)
FAIRMONT PLATINUM CANINE AMBASSADOR PLASTIC-FREE WATER HONEYMOON PROGRAM BMW BIKES
SERVICE CULTURE M
Engaging Service Heart of the Community Active Well-Being Leading Sustainability M Mandatory Turning moments into memories for our guests
FAIRMONT CONSTRUCTION FAIRMONT GATHERINGS GUIDELINES AND RENOVATION STANDARDS FAIRMONT GATHERINGS VIDEO FAIRMONT DESIGN BRIEF Can be used after HCSA is signed Can be used after HCSA is signed Can be used before HCSA is signed
FAIRMONT EVOLVING GOLD FAIRMONT STYLE BOOK Can be used after HCSA is signed Can be used before HCSA is signed
FAIRMONT RESIDENCES DESIGN BRIEF FAIRMONT FIT BRAND GUIDELINES FAIRMONT ART & STYLING Can be used before HCSA is signed Can be used after HCSA is signed GUIDELINES Can be used after HCSA is signed THANK YOU
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