2017- A Year of Growth and Opportunity

We began the year with a brand-new team empowered And, myself along with FARM's former Managing Direc- by an uncommon sense of dedication and enthusiasm and the tor Jen Riley managed another winning confer- leadership of Eric Lindstrom, our new Marketing Director, ence (this is our 26th year!) near our nation's capital, assisted who has been doubling as Program Coordinator. by a dozen managers, including Vicki Beechler, Chen Cohen, Eric is directly supervising our leading programs of col- Chelsea Davis, Maggie Funkhouser, Deva Holub, Stepha- lecting hundreds of thousands of vegan pledges through online nie Jeanty, Elena Johnson, John Kane, Matt Marshall, Bryan views, then supporting these viewers on their vegan journey Monell, Rachel Pawelski, as well as staffers Ethan Eldreth, through weekly emails, with recipes and videos. He is ably Hayden Hamilton Hall, Ally Hinton, Eric Lindstrom, LaKia assisted by our new Social Media Manager Ally Hinton and Art Roberts, William Sidman, and "Woody" Wooden. (pgs. 10-11) Production Manager Christopher "Woody" Wooden. (pg. 3) We experienced a major loss this year, with Managing Our Staff We have been collecting more vegan pledges during dra- Director Jen Riley deciding to take a break from 13 years of matic visits to college campuses, street fairs, and concerts with intense activism with FARM, following our conference. We our custom-built outreach setup. The tours are staffed by were most fortunate to welcome Jessica Carlson as our new activists and led by our new Have We Been Lied To? Program Director of Operations starting in October. Elena Carter- FARM's New Faces Manager Radish XVX and Have We Been Lied To? Program Co- Vodnik, who helped with the past three conferences, came on During 2017, we built a dynamic new team empowered by an uncommon sense of dedication and enthusiasm toward ordinator Jillian Lowry. (pgs. 6-7) board to assist. (pg.3) FARM's mission: to build a kinder and more just world, where animals are no longer raised or killed for food. Hayden Hamilton Hall has done a superb job of resur- With your continued support and partnership, we look recting our Grassroots Campaign Program, including Meatout, forward to more successes for the animals in 2018 and beyond! Mother's Day, World Day for Farmed Animals, and Compas- sionate Holidays. (pgs. 12-16) For the Animals, Ally Hinton, Woody, We have expanded our International Programs from Israel Jessica Carlson, Director of Operations Online Marketing Art Production to India and China with the addition of our new Manager Manager International Programs Director Jessika Ava. (pgs. 18-19) Management of our Letters to Editors program, publishing in nearly 500 newspapers, has transitioned from Lenka Fill to Alex Hershaft, PhD, Jessika Ava, Shemirah Brachah this year. (pg. 17) Hayden Hamilton Elena Carter-Vodnik, Founding President International Hall, Program Associate Some good people from past years are still with us, Programs Director including our winning team of Website & Data Manager, Grassroots Campaign Manager Ethan Eldreth and Finance Director, William Sidman. (pg. 3)

Farm is successfully building a kinder, more Board of Directors compassionate world where animals are no longer raised or killed for food. Eric Lindstrom, Kristin Lajeunesse, Ethan Eldreth, William Sidman, Marketing Director Meatout Mondays Website & Data Finance Director We are a 501(c) 3 nonprofit organization advocating for animals through massive public Manager Manager awareness campaigns, innovative grassroots activism, and effective vegan support programs. We believe in the inherent worth of all animals, as well as environmental protection and Dawn Moncrief, improved public health. Vice President, FARM operates a dozen Secretary Radish XVX, Jillian Lowry, programs on a $1.5 million Lenka Fill, Shemirah Brachah, 4.5% Fundraising Have We Been Have We Been dollar budget with a low Letters from FARM Letters from FARM overhead of less than 15%. 8.5% Support Services Saurabh Dalal, Lied To? Progam Lied To? Progam Coordinator Coordinator Treasurer Manager Coordinator Follow the Action!

Facebook Twitter Instagram Seth Tibbot, Bryan Monell, LaKia Roberts, /farmanimalrights @farmusa @farmusa Board Member Project Development Coordinator Coordinator www.FARMUSA.org | [email protected] | 888-FARMUSA Administrative Office: 10101 Ashburton Lane Bethesda, MD 20817 FARM Report Design: Woody FARMUSA.org | 3 The Jen Riley Scholarship Fund

We bid farewell to Jen Riley who served as FARM’s Managing Director for thirteen wonderful years. Her contribution to FARM and lifelong commitment to saving animals has inspired countless other FARM staff members, animal rights activists, and friends of FARM. This is why we introduced The Jen Riley Animal Rights National Meet Jessica Carlson Support FARM and show your Conference Scholarship Fund during the Animal Rights love for animals! Start your 2017 National Conference. On September 11, we welcomed Jessica Carlson to the holiday shopping at the FARMily. Jess moved from Erie, Pennsylvania to Bethesda to work at the FARM HQ and has replaced Jen Riley as FARM’s Director FARM Online Store! of Operations. Visit: farmusastore.org How did you first learn about FARM? I learned about FARM through people I knew who were active in a POSTERS! the movement several years ago but I really understood what FARM was about when I attended AR2013. It helped introduce me to many a BUTTONS! tools and ideas as well as people that have since helped empower me a STICKERS! along in my journey with the work that I have done. What are three words you’d use to describe FARM? a ... & MORE! This scholarship fund recognizes Jen's invaluable service Passionate, Dedicated, Determined to the conference over the years and will provide financial What do you like most about FARM? assistance to deserving conference attendees. FARM's I believe in FARM’s mission and it’s a real honor to be a part of an Founding President, Alex Hershaft, presented Jen with the organization that has been around and fighting for animal rights for scholarship fund in her name, at the AR2017 banquet. over 40 years. I am just so thrilled to be working and dedicating my Everyone at FARM will miss Jen’s leadership, insight, time in a full-time career that aligns with my passion to help animals. guidance, and spirit but will mostly miss Jen. We all wish What is your favorite program at FARM? her well in whatever path her life takes her. All of the programs at FARM are fantastic but the Grassroots Campaigns hit close to the heart because that is what I have been doing all of my life. It is so liberating to be able to speak up for things that are unjust and while doing that you are raising awareness and creating relationships in the communities. What is the favorite part about working for FARM? I love my role with FARM because I enjoy being a part of a PURCHASE AR2017 TEAM. I thrive off of helping to lead people and making sure they are successful at what they are trying to accomplish. RECORDINGS! What is on your wish list for the next five years with FARM? arconference.org/recordings17.htm It would be amazing to see FARM expand throughout the US and many other countries, with a large network of advocates who Sessions are available as high- represent FARM, working together to reach our goal of ending the quality digital files and will everyday horrific abuses, exploitations, tortures, and killings to our be distributed via a download animal friends. I’m a very optimistic and hopeful person and know link within a week after one day we will be able to say that by working together, we helped purchase. create a more compassionate world where the animals are free.

Want to get to know Jess better? Find her on Facebook or send a welcome email to [email protected]. 4 | FARM Report 2017 FARMUSA.org | 5 "It’s inhumane, and it’s not right. I’m going to !" "All animals deserve love and respect, and now I realize - Anthony, Southwestern College change has to start with me." - Wendy, Long Beach Community College "I watched your video two years ago, and have been vegan ever since!" "I’ve been a vegetarian for years, but I had no idea milk - Enoch, CSU and eggs were so bad!" - Hannah, Seattle Warped Tour 10 BILLION LIVES Have We Been Lied To?

FARM's 10 Billion Lives Program launched its most Our strategy: aggressive campaign this summer with all new branding! n Focus our attention on the 14-24 age group, and From our newly created video, literature, and the dynamic engage with them face-to-face at college campuses, branding on our van, Have We Been Lied To? breathes new life music festivals, and street fairs. Young people are into our already successful Pay-Per-View program. generally more receptive to the message of compassion, Starting in 2011, 10 Billion Lives has reached hundreds more open and willing to make dietary changes, more of thousands of individuals with our hard-hitting mini-doc- likely to share their change with friends, and have more umentary and in-person conversations. When it was created, years to save animals. an estimated 10 billion land animals were killed every year in n Use specially-designed video kiosks and VR headsets to the US. That estimate has since dropped to 9 billion. Obvi- set up events in heavily trafficked areas. ously, we still have a lot of work to do, and we’re confident we n Collect email addresses and prompt viewers to pledge can reach even more people with our new Have We Been Lied how many days of the week they will eat vegan. Nearly To? branding. 80% of our viewers report eating fewer animal products Along with our Pay-Per-View video outreach tours, we are after watching our video and engaging with us in excited to announce the introduction of Virtual Reality (VR) conversation. Meet the 2017 Crews to our program. We have teamed up with Animal Equality to n Train our tour staff and local volunteers to debrief bring iAnimal to students across the country. After 6 years of viewers, answer questions, and confirm the pledge cutting-edge advocacy, we want to continue using the most using guided, personable conversations. This impactful forms of outreach possible. We will continue col- thoughful in-person discussion has shown to be an lecting viewers’ email addresses as well as their pledges of how incredibly powerful tool in encouraging viewers many days they plan to eat vegan. With this information, we to commit to their vegan pledge. can continue to follow up with helpful resources and ensure n Have a vigorous follow-up process involving 8 weekly Southwest | Spring Southwest | Fall that more people stick to their pledges of eating fewer animals National Tour illustrated emails with advice on health, food choices, Todd Lee - San Bernardino, CA Summer Warped Tour Becca Cook - Houston, TX - saving thousands of animals’ lives in the process. Check out social situations, and related subjects. our Meatout Mondays Newsletter and 8-Week Vegan Starter Grace Reuter - Tustin, CA Rachel Pawelski - Pittsburgh, PA Xavier Morris - Tempe, AZ Guide in Vegan Support (pg. 9). This year, we are operating two tours. The Southwest Tour Caitlin Hall - Charlotte, NC We've introduced Virtual Reality (VR) on the National visits Southern California colleges during the school semesters Phoenix Huber - Phoenix, AZ Tour this fall, and are thrilled to announce that the program and street festivals in the summer months. The National Tour Lauren Wittkop - Oregon City, OR will also have VR extensions around the country. Working covers colleges across the US during the school semesters and Drivers: with a few former tour crew members in key cities, this part the famed Warped Tour in the summer. We reached almost of our program is going to foster the cultivation of local grass- Stephanie Jeanty - Central Islip, NY 13,000 people last semester alone! National Tours | Spring National Tours | Fall roots activism. With our help, these activists will use our VR Matthew Marshall - Morris Plains, NJ In the last 6 years, our tours have opened the minds and Bennet Barone - Santa Monica, CA Marley Delgado - Portland, OR equipment to hold local events in their region that will spread changed the diets of over 400,000 people who have gone on Casey Clemens - Shirley, NY Diana Vogel - New York City, NY compassion and further educate the public on the importance to collectively spare the lives of several million animals from of . ever being bred, abused, or killed for food.

6 | FARM Report 2017 FARMUSA.org | 7 Online Views Vegan Support Opening Minds & Changing Diets Online Sustaining Change Through New Ideas An estimated 3.2 billion people worldwide, includ- Here are some videos we have promoted successfully Evidence suggests that the vast majority of people In January 2017, FARM launched its most aggressive ing 90% of Americans, have internet access. Each day, a this year to gain pledges: who adopt dietary changes like , veganism, Vegan Support Program, the Vegans In Person (VIP) Face- hundred million hours of video are played on Facebook. and other forms of animal-product-reduction, eventu- book Live Broadcast. Working with some of the most rec- And YouTube boasts five million video views per day. All n The story of Sophie, the handi-capable rescue pig ally return at least somewhat back to their former dietary ognized names in the vegan and animal rights movement, this provides FARM with outstanding opportunities to n A speech by the popular Australian vegan activist habits. To help with this, FARM has continued to refine each month brings a new live vegan celebrity to thousands convey the vegan message. and expand its Vegan Support program. of online viewers. With more than 275,000 combined video In the past year, FARM’s Online Views Program n A TEDx talk by former Autralian special forces FARM’s 10 Billion Lives/Have We Been Lied To? pro- views in the first eleven months, the FARM VIP Program gained 3.2 million Facebook and Instagram views of one agent Damien Mander gram utilized an updated, better targeted, video showing features dynamic, monthly live broadcasts that provide vital of our videos by paying to boost viewing by receptive n What’s Between Your Buns that shows the viewer shocking footage that opens the dialogue about consid- new vegan support, simple cooking demos, and Q&A ses- demographic groups. the truth about a burger's ingredients ering a dietary change. After the video is shown, we then sions led by popular vegan chefs, authors, athletes, activists, Our continuing challenge is to convert those views n Erin Janus’s highly effective anti-dairy video follow up with colorful weekly emails providing support and celebrities. into vegan pledges. We pursue this by linking viewers Dairy is Scary all along the prospect's vegan journey. Notables vegans have included: to a custom landing page, where they are encouraged n A short segment from PlantBased News featuring We start our follow-up protocol with an eight-week n to pledge a self-selected number of vegan days per week Colleen Patrick-Goudreau, vegan author vegan songwriter Moby series of emails covering topics like obtaining optimal and to provide their email addresses. We then follow up n Jason Wrobel, vegan chef, author, life coach health, food shopping, eating out, and navigating social through our Vegan Support Program (see next page), n Honey LaBronx, vegan drag queen We have exciting plans for the future of our Online situations. We then subscribe viewers to our weekly which includes an eight-week email course, subscription n JL Fields, radio host and vegan cookbook author Views Program, utilizing some of the advanced features to our colorful weekly Meatout Mondays e-newsletter, Meatout Mondays e-newsletter, each containing a recipe, a n Rebecca Gilbert, vegan support specialist that Facebook and other social media outlets offer, like and occasional videos. This year, we have successfully news item, a product or book review, and a human interest n Jane Velez Mitchell, vegan TV host creating "custom audiences" for our vegan advocacy vid- supported more than 230,000 pledges, sparing millions story. n eos by first promoting a cute video of farmed animals Vic Sjodin, of animals from abuse and death. All emails and newsletters combined have been sent to playing and then following up directly with these same n Ari Soloman, We are constantly seeking videos that will reach our hundreds of thousands of subscribers, who report a substan- viewers, with a more hard-hitting animal rights message. n Mark Devries, documentary film director receptive audiences more effectively and gain the most tially greater reduction in consumption of animal products n Harley Quinn-Smith, vegan actress pledges. We have also partnered with the highly touted Have ideas for powerful new videos to feature in our than non-subscribers. Our challenge is to keep the newslet- n , Mercy for Animals Israeli website Gary-TV. program? Email [email protected]. ter emails sufficiently attractive and interesting to make sure n Toni Okamoto, vegan author, blogger that they are opened, read, and absorbed. n , Humane Society of the United States

James Aspey Meatout Mondays

video receives Our weekly Meatout Mondays E-Newsletter which is sent more than to more than 75,000 opted-in subscribers (many of which graduate our 8-week Vegan Support email program) features 6 million views fun and easy vegan recipes from fantastic and talented foodie bloggers. Delivered to inboxes everywhere every Monday This year, through a unique morning, this colorful, redesigned newsletter also includes collaboration with our partners in roundups of the latest vegan and animal rights related news, Israel, FARM promoted a video of products, trends, and inspirational stories from around the James Aspey discussing the inhu- world. mane aspects of the dairy industry. This coming year we are hoping to double our subscriber So far, it has received more than base by making the content more interactive and compelling 6,000,000 views and generated and, therefore, increasing the share rate. Have ideas for this 22,000 comments on Facebook. email? Please contact [email protected].

8 | FARM Report 2017 FARMUSA.org | 9 Awards Banquet Honors Conference attendees, and the curious public are invited Animal Rights 2017 National Conference to relive their experience by browsing the Program Booklet Change-Makers (available online), enjoying numerous photo galleries on the conference website or on our Facebook page, and by Saturday night’s Awards Banquet featured TV personality purchasing audio recordings of the speaker sessions. Don't Kat Von D, who received this year's Celebrity Animal forget to check out the #AR2017 hashtag on Facebook, Advocate Award and was introduced by vegan actress Harley Twitter, and Instagram to see other attendees’ posts. Quinn Smith. Zoe Rosenberg, founder of Happy Hen Chicken Rescue, was selected for the Youth Activist Award, Shopping, Food, and Networking Gerardo Tristan, Founder and Director of Faun Acción, Free morning and evening snacks, daily networking was selected for the Grassroots Animal Activist Award, and receptions, the Sunday night closing party, and four packed author was inducted by the speakers into the exhibit halls provided abundant opportunities to meet and U.S. Animal Rights Hall of Fame. The event concluded with network with like-minded people. Thousands of animal rights activists, exhibitors, Nearly 80 sessions addressed animal abuse, organizing, a Celebration of Animal Rights led by renowned drag queen More than 100 exhibits offered vegan food, clothing, prolific speakers, and fans rallied for the Animal Rights and advocacy, with topics including “Animal Rights in the Honey LaBronx and the "other" vegan drag queen, Mistress merchandise, literature, and other cruelty-free vegan 2017 National Conference in the nation's capital in Age of Trump,” “Enacting/Enforcing Animal Legislation,” Ginger, followed by karaoke, drinks, and lots of delicious products. early August. They represented 90 organizations from 12 “Nature of Social Change,” “Power of Social Media,” animal-free snacks. countries including Australia, Belgium, Brazil, Canada, “Value of Social Deviance,” “Confronting Oppression,” Chile, Colombia, Denmark, Germany, Great Britain, “Human Overpopulation,” and more. Each day began Israel, Mexico, and the United States. The four-day event with a free vegan snack that fueled the attendees as they was held at the Hilton Alexandria Mark Center Hotel in made their way around the property trying to catch as Alexandria, just outside Washington, D.C. many talks as possible. During the event, thousands of attendees had the This year featured a unique variety of film screenings opportunity to participate in informative presentations including Allison Argo's The Last Pig,the popular Netflix from more than 170 speakers and moderators from all original films , and Okja, as well as an aspects of the animal rights movement. Thought leaders exclusive look at a new short film featuring such as James Aspey, Michael Budkie, , Bruce by Earthlings director . Friedrich, Lauren Gazzola, Alex Hershaft, David Coman- Hidy, Melanie Joy, Sebastian Joy, , , Erica Meier, Dawn Moncrief, , Special thanks to the folks who pitched in to assist the FARM staff: Nathan Runkle, Paul Shapiro, Jane Velez-Mitchell, Chelsea Davis - and many others helped make AR2017 a life changing Operations Coordinator Vicki Beechler - experience for so many. Work Scholar Coordinator Elena Johnson & Deva Holub - Food Coordinators Rachel Pawelski - Exhibits Coordinator Chen Cohen & Matt Marshall - Projection Coordinators 170 Speakers and Moderators Jamie Platt - Sound Manager Stephanie Jeanty - Staging and Lighting Coordinator in 80 Sessions John Kane - Space Coordinator

Get Informed. Get Inspired. Get Active. June 28th - July 1st Sheraton Gateway Hotel • Los Angeles, CA

10 | FARM Report 2017 ARConference.org FARMUSA.org | 11 Pizza Hut/ Demand Dairy Free

This year, FARM launched another corporate Vegan Earth Day Engages campaign, urging Pizza Hut to offer dairy-free cheese and started a petition on Change.org. YUM! Brands, Meatout which owns Taco Bell, KFC, and Pizza Hut, is no Environmental Advocates stranger to vegans inquiring about -based options Most people know that recycling and riding a bicycle at their restaurants. Taco Bell has many vegan options On March 20th 1985, the first day of Spring, Meatout are great ways to celebrate Earth Day, but year after year and gets great buzz for being a favorite of people who was born. For over 30 years since, FARM has encouraged more people are realizing the devastating impacts animal choose to lead a cruelty-free lifestyle. Pizza Hut already people to try vegan with its international campaign to agriculture has on our environment, including greenhouse has some great plant-based options, including wedges, show the public how healthy, delicious, and fun vegan gas emissions, water contamination, and deforestation. Earth cinnamon sticks (with icing!), and vegan pizza dough, food can be! Day is the perfect time for hundreds of thousands of eco- but we are asking them to take it one step further and There has never been a better time to go vegan than offer a dairy-free cheese option on their pizzas. there is today, especially with the influx of companies conscious people to take to the streets to promote a greener Offering a dairy-free cheese is ideal, not only for offering delicious vegan meats, cheese, and sweets. Often, lifestyle. Activists around the world flock to their local Earth people have never had an opportunity to try these delicious people who don’t eat animal products for ethical Day events to share a compassionate message to go vegan for vegan options, so for Meatout, FARM encourages people reasons, but for those who may have food allergies our planet. to hit the streets with samples of these amazing products. This year, in addition to Earth Day events, the March as well. In fact, approximately 65 percent of the This year, our committed volunteers and activists human population is lactose-intolerant. That is a for Science and March for the Climate events took place, held potlucks, cook-offs, pledge competitions, and food where over a million people marched around the world to lot of potential customers! With just under 30,000 giveaways in 6 countries around the world, garnering stand up for our planet. Our activists attended these events signatures gathered on the petition in a few short dozens of media stories. In the past, entire cities have and marched in solidarity to spread a vegan message and weeks, Pizza Hut can’t ignore the demand for vegan gone vegan for Meatout with Governor proclamations, cheese options on their pizzas. Since we’ve launched urging people to try vegan. Over the years, we have seen passed out our brand new Earth Day postcards. This year, this campaign, Pizza Hut has announced that they the momentum towards a compassionate diet and we can’t activists requested over 25,000 pieces of literature to pass out are rolling out options at select locations wait to continue to promote amazing outreach events like and made a splash at their local Earth Day events and at the in the UK. The United States isn’t far behind and we this one to build a kinder and more just world for animals. marches happening around the world. expect to see vegan cheese at Pizza Hut in the US in We had an overwhelmingly positive response to our new the next couple years. Earth Day postcards, which explained the link between animal agriculture and the negative effects on the environment. Earth Day events are always a very positive experience and we are excited that more and more people are turning to a vegan lifestyle to benefit the environment and to save animals!

“These postcards were received with such a better reaction than any booklets I've given out in the past! Usually I get a few people saying ‘no thanks’ or cracking ‘jokes’ about animal agriculture, but this time I didn't get a single negative response. People were SO much more receptive."

12 | FARM Report 2017 FARMUSA.org | 13 World Day for Farmed Animals The Doomed Pigs Connects Activists Worldwide of Circle Four Circle Four is one of the world's largest pig breeding and raising facilities, with 1.2 million pigs/year. It is located in Milford, in the middle of Utah's western desert. It is owned and operated by Smithfield Foods, recently purchased by a Chinese firm. Three years ago, in anticipation of World Day for Farmed Animals, four FARM volunteers set out to document the transport of pigs from Circle Four to the Farmer John in Los Angeles. They didn't get far, getting detained and cited by local sheriff's deputies for violation of Utah's ag-gag law. The law criminalizes documentation and exposure of animal agriculture operations. The charges were eventually dismissed and the law declared We envision a kinder, more compassionate world where Activists in Croatia held a huge die-in demonstration unconstitutional. However, the attendant publicity and our animals are no longer seen as commodities, raised for their that generated a lot of media buzz and activists in Istanbul subsequent protests at Farmer John led one of the Smithfield flesh and by-products. That’s why, in 1983, FARM launched held a Pay-Per-View event to show people graphic footage truck drivers to contact FARM in the summer of 2016, offering to World Day for Farmed Animals, dedicated to mourn and of how animals are killed for food. Dozens more World Day document the horrific transport process. After a year of cultivation memorialize the billions of animals abused and killed for for Farmed Animals events happened throughout North and encouragement, the driver was finally able to gain new food each year throughout the world. The date of October America and internationally, where activists engaged in employment and go public with his experience. 2nd marks the birthday of , the world's various outreach efforts to promote the cause. We contacted Earthlings documentary producer Shaun Monson most prominent champion of farmed animals. Fast Against Slaughter who recruited actor Joaquin Phoenix to accompany and tape an Public Demonstrations interview with the driver on his last trip to Circle Four. They also In addition to demonstrations, FARM continued to recorded hours of video of frightened pigs on their journey to This year, activists around the world in 15 countries held encourage people to “Fast Against Slaughter,” an initiative their doom. The edited 12-minute documentary premiered at our movie screenings, slaughterhouse demonstrations, die-ins, that began in 2014 to draw attention to the final days and AR2017 conference as part of the Earthlings anthology project. potlucks, banner drops, food sampling, leafleting, candlelit hours of farmed animals’ lives, as they are routinely denied vigils, sidewalk chalkings, and more to give a voice to the food and water for 12-36 hours before they are ultimately 65 billion animals who are killed every year to produce killed. Once again, this effort united thousands of omnivores meat, eggs, and dairy. FARM worked to organize activists in and vegans alike in a day of solidarity, with participants from Virginia to document pigs going to slaughter at Smithfield all over the world and took social media by storm. Foods, the worlds largest pig producer. They also went to Tyson foods to document chickens being transported to slaughter.

14 | FARM Report 2017 FARMUSA.org | 15 Compassionate Humane Milk We Reach Holidays Is A Myth: Middle America Don't Buy It While FARM successfully engages millions of young people with our video tours, online video screenings, Independence Day: and grassroots campaigns, we also strive to reach middle Here are the ten best reasons for barbecuing veggie America, a demographic group frequently overlooked by burgers“ and hot dogs instead of ground up animal parts on this our movement. Independence Day. Each year, we send letters to editors of more than 1,200 • Focusing on traffic and fireworks safety, rather of America's largest newspapers, with an average circulation than food safety Promoting Non-Violent Holidays FARM took on the dairy industry at the very heart of of 50,000. Nearly 500 have published at least one of our • Giving your eyes a break from reading dairy country in October as we mobilized and launched the letters in the past year, bringing our vegan message to tens government food warning labels. The holidays are a time for celebration with family traditions, of millions. We address traditional holidays, like New U.S. version of “Humane Milk is A Myth (Don’t Buy It)” • Not sweating cancer-causing compounds, if comforting home-cooked meals, and sharing joyful memories Year's, Mother's Day, Earth Day, Independence Day, barbecue temperature is too high during the World Dairy Expo in Madison, Wisconsin. For with those we love. For new vegans, though, these times can Halloween, and Thanksgiving, as well as Meatout, World • Not sweating nasty E. coli and Salmonella three days a rolling billboard circled the expo center and provide a unique set of challenges. Family pressures and familiar Day for Farmed Animals, and major news developments, bugs, if temperature is too low made a stop at the Wisconsin State Capitol before ushering foods can cause even the most devoted people to slip up. That's like health care, diet and cancer, and school lunches. • Not wondering about the real contents of that why we are dedicated to supporting vegans during the holidays in over 20 dedicated demonstrators who occupied the busiest burger or hot dog you're chewing with our Compassionate Holidays campaign. Whether it is corner leading to the main entrance to the expo. • Giving your body a holiday from saturated fat, cholesterol, and hormones vegan-izing some favorite family recipes, connecting vegans to a “It was very obvious the word had gotten out to all of the World Day: • Not sweating the animal cruelty and “Gentle Thanksgiving” event near them, or providing guidance exhibitors and farmers to not engage us. During the demos, Like most others, I always thought of farm animals as groups of young men who invariably harass us at other venues “ environmental devastation guilt trips on how to address family and friends’ concerns with their new "food on the hoof." But when a friend sent me this amazing • Not having to explain to your kids why we walked by in silence,” said Bryan Monell who managed the Facebook video of a pig and dog playing tag, it dawned on me diet, we work especially hard to support new vegans in leaving cherish Fido and eat Babe that farm animals, like our family dog, deserve our compassion campaign in Madison in conjunction with the local chapter • Enjoying exploration of veggie burgers and hot animals off their holiday plates. and respect. This year, we’ve expanded our Compassionate Holidays of Friends of . dogs in your supermarket In addition to the rolling billboard, campaign materials My internet search showed that they get neither. Male baby campaign to include major holidays throughout the year, chicks are routinely suffocated in plastic garbage bags or ground • Celebrating a day of independence from the including Diwali, Thanksgiving, Christmas, Hanukkah, included leaflets, banners, over-sized posters, and the up alive. Laying hens are crowded into small wire cages that tear meat industry...” Kwanzaa, Chinese New Year, and Ramadan. InformedConsumer.com website. On Saturday, the activists out their feathers. Breeding sows are kept pregnant in tiny metal Visit CompassionateHolidays.com to find vegan recipes brought the protest indoors to disrupt the Champion crates. Dairy cows have their babies snatched away immediately upon birth, so we can drink their milk. for your favorite traditional holiday meals. Join us this Showcase; the main closing event, an action that was It was enough to drive someone to drink. Instead, it drove me Paris Accords: holiday season to spread compassion in your community! attributed to PETA. FARM expanded on the success of this campaign to to replace the animal products in my diet with a rich variety of Are you fighting mad about Trump pulling the U.S. out plant-based meats and dairy items offered by my supermarket... “ other U.S. cities and most recently to the state of Florida ” of the Paris climate accords? Then fight back three times a day where the "Humane Milk" campaign will rotate messaging by adopting an eco-friendly plant-based diet. Yes, our diet. A 2010 United Nations report blames animal on digital billboards with a new campaign "Where Is My Make the Holidays Sweeter for All! agriculture for 19% of greenhouse gas emissions, 38% of land Mom?" featuring a photo of an abandoned calf by award- Halloween: use, and 70% of global freshwater consumption. Make a $25 donation to FARM this holiday winning photographer, Jo-Anne Mcarthur. Through outdoor season and receive FARM’s unique holiday In an environmentally sustainable world, meat and dairy baking e-cookbook featuring and online advertising, FARM's anti-dairy message will reach “ I have no fear of all the goblins, witches, or evil clowns products in our diet must be replaced by , , and a dozen imaginative millions in 2018. lurking on Halloween. What really scares me is the meat , just as fossil fuels are replaced by wind, solar, and other and delicious vegan industry. pollution-free energy sources... cookie recipes. Like recurring media exposes of horrific atrocities against ” animals on factory farms. Or of subjecting slaughterhouse workers Visit to crippling workplace injuries at slave wages. Join us! www.farmusa.org/gift Like repeated reports of studies linking consumption of animal We invite you to send your own letters to the editors to make your tribute products with elevated risk of diabetes, heart disease, stroke, of your local and state newspapers. Keep them simple, donation. cancer, and other killer diseases. Like news of pig farms dumping millions of gallons of pig feces conversational, and short (under 200 words). Refer to a into North Carolina's water supplies during Hurricane Matthew. recent article or editorial, local or national development, Or of animal farming accounting for more greenhouse gases than or national holiday. transportation...” 16 | FARM Report 2017 FARMUSA.org | 17 In Israel For the past few years, FARM has been funding several Israeli vegan advocacy organizations. Israel is the most vegan-dense country in the world, with 5% claiming a plant-based diet.

FARM President Here are selected highlights of this year's activities: n In September, Vegan-Friendly organized an animal Addresses European Groups rights march in Tel-Aviv that claimed 30,000 participants! Earlier this year, they wrapped a In May, FARM's Founding President, Alex Hershaft, The Warsaw visit began with filming of Dr. Hershaft's downtown Tel-Aviv office building in an anti-dairy was invited to address animal rights and vegan activist sentimental return to the remnants of the Warsaw Ghetto, billboard. groups in Berlin, Vienna, Warsaw, and London. The tour where he spent three years under Nazi occupation. It n Gary-TV has been getting millions of views was sponsored by ProVeg, a European vegan organization. continued with a visit to the infamous Treblinka death worldwide for videos of James Aspey and others In Berlin, Dr. Hershaft presented four hours of camp, where most of his family perished. The next day, promoting animal rights and veganism (see below). workshops to around 60 ProVeg staffers. Topics included he presented his intensive workshops to around 25 Polish n Nearly 30,000 Israelis and others have signed personal growth (shedding fears and inhibitions, getting activists. up this year for Challenge 22+, a vegan training things done, developing leadership qualities), social change On the last leg of his journey, Dr. Hershaft addressed 80 course that provides personal and group support. (needs and resources, social struggle, stages of social change, people at the London Jewish Museum about his journey n VeganHuman may be the only organization organizing for change), and vegan advocacy (traditional from the Warsaw Ghetto to the struggle for animal rights. advocating veganism to the Arab world. theories, modern developments, changing the food system). He was interviewed by the British mass circulation, Evening He did a similar set of workshops for 50 activists in Vienna. Standard, and several other media outlets. Partnering for Online Views FARM Saves Animals Beyond Our Shores With Asia experiencing among the world’s highest Furthermore, FARM continues to support FIAPO growth in consumer demand for meat, eggs, and dairy, (Federation of Indian Animal Protection Organizations) FARM needed to contribute to the solution. with its vegan outreach efforts. This year, the Compassion FARM’s new International Program, launched this Crusade Leafletting Campaign earned FIAPO’s hallmark summer, introduces modern vegan advocacy campaigns to in the Limca Book of Records as the largest animal rights international animal rights groups. However, our efforts go awareness drive in India’s history! Additionally, FIAPO’s beyond advocacy-by partnering with domestic groups, we public awareness campaigns reach upwards of thousands of are building local capacity, thereby creating a more empow- people in dozens of cities each month through leafletting, ered and mobilized global animal rights movement. videos, and virtual reality. And we welcome 2018 with enthusiasm, when we’ll In 2017, FARM partnered with Gary-TV in Israel to In India begin impactful partnerships in China, introduce new cam- Focusing on India in 2017, FARM is partnering with promote online videos around the world as well as in the paigns to FIAPO, and expand FIAPO’s Dairy Awareness U.S. This partnership allowed for new opportunities to SHARAN (Sanctuary for Health and Reconnection to Ani- Campaign in India, the world’s leader in dairy production. mals and Nature) to introduce a Restaurant Outreach Cam- reach millions more with compelling videos by Damien paign where we’ll persuade restaurants to replace animal- Mander, James Aspey, and Erin Janus. based menu items with plant-based alternatives. Think of the results—if 10 percent of restaurant sales are converted Some highlights from this partnership include: to vegan dishes—that will equate to thousands of animals’ n Our partnership started with Damien Mander's lives spared each year! TEDx talk about how he went from a trained killer The Restaurant Outreach campaign focuses on parent to a compassionate animal rights activist. companies of pan-India chain restaurants. By targeting n Two different James Aspey videos were promoted parent companies, our outreach increases exponentially, as and each garnered over a millions views. The sharing, each parent company owns several chains, and each chain commenting, and subsequent vegan pledges from has sites across several cities. But the campaign doesn’t stop these videos were the most successful of our there! We’re also promoting veganism directly on restaurant online views campaigns. menus to persuade consumer choice, offering chef training, n Promotion of Erin Janus's successful Dairy is Scary and more! video which featured an edgy look at the horrors of the dairy industry and has fetched over 6,000,000 views on YouTube (with link to FARM's email form). 18 | FARM Report 2017 FARMUSA.org | 19 Farm Animal Rights Movement 10101 Ashburton Lane, Bethesda, MD 20817 Address Service Requested

lease generousl support our successful programs that: Raise Awareness Activate Compassion Save Animals

ver dollar matters hether ou can spare 20 or 1000 a contribution of an sie maes our life-saving or possible.

Join#AR2018 Us... • Sheraton Gateway Hotel • Los Angeles, CA June 28 - July 1