2017- A Year of Growth and Opportunity We began the year with a brand-new team empowered And, myself along with FARM's former Managing Direc- by an uncommon sense of dedication and enthusiasm and the tor Jen Riley managed another winning animal rights confer- leadership of Eric Lindstrom, our new Marketing Director, ence (this is our 26th year!) near our nation's capital, assisted who has been doubling as Program Coordinator. by a dozen managers, including Vicki Beechler, Chen Cohen, Eric is directly supervising our leading programs of col- Chelsea Davis, Maggie Funkhouser, Deva Holub, Stepha- lecting hundreds of thousands of vegan pledges through online nie Jeanty, Elena Johnson, John Kane, Matt Marshall, Bryan views, then supporting these viewers on their vegan journey Monell, Rachel Pawelski, as well as staffers Ethan Eldreth, through weekly emails, with recipes and videos. He is ably Hayden Hamilton Hall, Ally Hinton, Eric Lindstrom, LaKia assisted by our new Social Media Manager Ally Hinton and Art Roberts, William Sidman, and "Woody" Wooden. (pgs. 10-11) Production Manager Christopher "Woody" Wooden. (pg. 3) We experienced a major loss this year, with Managing Our Staff We have been collecting more vegan pledges during dra- Director Jen Riley deciding to take a break from 13 years of matic visits to college campuses, street fairs, and concerts with intense activism with FARM, following our conference. We our custom-built outreach setup. The tours are staffed by were most fortunate to welcome Jessica Carlson as our new activists and led by our new Have We Been Lied To? Program Director of Operations starting in October. Elena Carter- FARM's New Faces Manager Radish XVX and Have We Been Lied To? Program Co- Vodnik, who helped with the past three conferences, came on During 2017, we built a dynamic new team empowered by an uncommon sense of dedication and enthusiasm toward ordinator Jillian Lowry. (pgs. 6-7) board to assist. (pg.3) FARM's mission: to build a kinder and more just world, where animals are no longer raised or killed for food. Hayden Hamilton Hall has done a superb job of resur- With your continued support and partnership, we look recting our Grassroots Campaign Program, including Meatout, forward to more successes for the animals in 2018 and beyond! Mother's Day, World Day for Farmed Animals, and Compas- sionate Holidays. (pgs. 12-16) For the Animals, Ally Hinton, Woody, We have expanded our International Programs from Israel Jessica Carlson, Director of Operations Online Marketing Art Production to India and China with the addition of our new Manager Manager International Programs Director Jessika Ava. (pgs. 18-19) Management of our Letters to Editors program, publishing in nearly 500 newspapers, has transitioned from Lenka Fill to Alex Hershaft, PhD, Jessika Ava, Shemirah Brachah this year. (pg. 17) Hayden Hamilton Elena Carter-Vodnik, Founding President International Hall, Program Associate Some good people from past years are still with us, Programs Director including our winning team of Website & Data Manager, Grassroots Campaign Manager Ethan Eldreth and Finance Director, William Sidman. (pg. 3) Farm Animal Rights Movement is successfully building a kinder, more Board of Directors compassionate world where animals are no longer raised or killed for food. Eric Lindstrom, Kristin Lajeunesse, Ethan Eldreth, William Sidman, Marketing Director Meatout Mondays Website & Data Finance Director We are a 501(c) 3 nonprofit organization advocating for animals through massive public Manager Manager awareness campaigns, innovative grassroots activism, and effective vegan support programs. We believe in the inherent worth of all animals, as well as environmental protection and Dawn Moncrief, improved public health. Vice President, FARM operates a dozen Secretary Radish XVX, Jillian Lowry, programs on a $1.5 million Lenka Fill, Shemirah Brachah, 4.5% Fundraising Have We Been Have We Been dollar budget with a low Letters from FARM Letters from FARM overhead of less than 15%. 8.5% Support Services Saurabh Dalal, Lied To? Progam Lied To? Progam Coordinator Coordinator Treasurer Manager Coordinator Follow the Action! Facebook Twitter Instagram Seth Tibbot, Bryan Monell, LaKia Roberts, /farmanimalrights @farmusa @farmusa Board Member Project Development Coordinator Coordinator www.FARMUSA.org | [email protected] | 888-FARMUSA Administrative Office: 10101 Ashburton Lane Bethesda, MD 20817 FARM Report Design: Woody FARMUSA.org | 3 The Jen Riley Scholarship Fund We bid farewell to Jen Riley who served as FARM’s Managing Director for thirteen wonderful years. Her contribution to FARM and lifelong commitment to saving animals has inspired countless other FARM staff members, animal rights activists, and friends of FARM. This is why we introduced The Jen Riley Animal Rights National Meet Jessica Carlson Support FARM and show your Conference Scholarship Fund during the Animal Rights love for animals! Start your 2017 National Conference. On September 11, we welcomed Jessica Carlson to the holiday shopping at the FARMily. Jess moved from Erie, Pennsylvania to Bethesda to work at the FARM HQ and has replaced Jen Riley as FARM’s Director FARM Online Store! of Operations. Visit: farmusastore.org How did you first learn about FARM? I learned about FARM through people I knew who were active in a POSTERS! the movement several years ago but I really understood what FARM was about when I attended AR2013. It helped introduce me to many a BUTTONS! tools and ideas as well as people that have since helped empower me a STICKERS! along in my journey with the work that I have done. What are three words you’d use to describe FARM? a ... & MORE! This scholarship fund recognizes Jen's invaluable service Passionate, Dedicated, Determined to the conference over the years and will provide financial What do you like most about FARM? assistance to deserving conference attendees. FARM's I believe in FARM’s mission and it’s a real honor to be a part of an Founding President, Alex Hershaft, presented Jen with the organization that has been around and fighting for animal rights for scholarship fund in her name, at the AR2017 banquet. over 40 years. I am just so thrilled to be working and dedicating my Everyone at FARM will miss Jen’s leadership, insight, time in a full-time career that aligns with my passion to help animals. guidance, and spirit but will mostly miss Jen. We all wish What is your favorite program at FARM? her well in whatever path her life takes her. All of the programs at FARM are fantastic but the Grassroots Campaigns hit close to the heart because that is what I have been doing all of my life. It is so liberating to be able to speak up for things that are unjust and while doing that you are raising awareness and creating relationships in the communities. What is the favorite part about working for FARM? I love my role with FARM because I enjoy being a part of a PURCHASE AR2017 TEAM. I thrive off of helping to lead people and making sure they are successful at what they are trying to accomplish. RECORDINGS! What is on your wish list for the next five years with FARM? arconference.org/recordings17.htm It would be amazing to see FARM expand throughout the US and many other countries, with a large network of advocates who Sessions are available as high- represent FARM, working together to reach our goal of ending the quality digital files and will everyday horrific abuses, exploitations, tortures, and killings to our be distributed via a download animal friends. I’m a very optimistic and hopeful person and know link within a week after one day we will be able to say that by working together, we helped purchase. create a more compassionate world where the animals are free. Want to get to know Jess better? Find her on Facebook or send a welcome email to [email protected]. 4 | FARM Report 2017 FARMUSA.org | 5 "It’s inhumane, and it’s not right. I’m going to go vegan!" "All animals deserve love and respect, and now I realize - Anthony, Southwestern College change has to start with me." - Wendy, Long Beach Community College "I watched your video two years ago, and have been vegan ever since!" "I’ve been a vegetarian for years, but I had no idea milk - Enoch, CSU and eggs were so bad!" - Hannah, Seattle Warped Tour 10 BILLION LIVES Have We Been Lied To? FARM's 10 Billion Lives Program launched its most Our strategy: aggressive campaign this summer with all new branding! n Focus our attention on the 14-24 age group, and From our newly created video, literature, and the dynamic engage with them face-to-face at college campuses, branding on our van, Have We Been Lied To? breathes new life music festivals, and street fairs. Young people are into our already successful Pay-Per-View program. generally more receptive to the message of compassion, Starting in 2011, 10 Billion Lives has reached hundreds more open and willing to make dietary changes, more of thousands of individuals with our hard-hitting mini-doc- likely to share their change with friends, and have more umentary and in-person conversations. When it was created, years to save animals. an estimated 10 billion land animals were killed every year in n Use specially-designed video kiosks and VR headsets to the US. That estimate has since dropped to 9 billion. Obvi- set up events in heavily trafficked areas. ously, we still have a lot of work to do, and we’re confident we n Collect email addresses and prompt viewers to pledge can reach even more people with our new Have We Been Lied how many days of the week they will eat vegan.