Côtes de Bordeaux 2015 Blaye - Cadillac Côtes & Cœur Castillon - Francs Côtes de Bordeaux 2015 Blaye – Cadillac – Castillon – Francs Heart & Soul

Contents

3_ Editorial 4_ 4 regions at the heart of Bordeaux Bordeaux, Heart & Soul _6 A booming and dynamic appellation _9 2 12_ Main actions in 2015 by country 14_ The quality and know-how at the heart of our A rich historical legacy _16 A heritage to discover through tourism _17 18_ Great events for consumers 19_ A committed team at your service Editorial

lready 5 years since the Côtes de Bordeaux appellation was born!

5 years in which the Blaye, Cadillac, Castillon and Francs appellations have chosen to come together around a common visual identity and family Aname to offer more consistency to consumers, improve promotion of pro- ducts, develop brands . . .

Since 2009 the Union des Côtes has created its internal structure and put itself at the service of winegrowers and merchants. A clear strategy oriented towards export has been defined and numerous promotional activities have been put in place, destined for professionals, press and consumers. A determined and dynamic action plan that has rapidly borne fruit, both economically and commercially: 3rd AOP appellation for still red wines in supermarkets, doubling of the export market share, increased volumes in France . . . the Union des Côtes has had a string of successes and improved 3 economic performance over these 5 years!

But faced with every-increasing competition, it is essential to remain fo- cused on the concerns of marketers. For this reason we have chosen to undertake a real review of our identity, to define who we are, what unites us, what differentiates us, what are our strengths in offering a clear and coherent message to all our partners. In fact we still have many challenges ahead of us: recapturing the export market share for Bordeaux wines, developing brands with merchants . . . and it is this work and our continuous efforts that will allow us to take the Côtes de Bordeaux still further.

Together, in collaboration with the winegrowers, merchants and all our partners, we are going to follow this strategy to spread the word about our wines and our know-how still further throughout the world, and enjoy many and great future successes. Happy Birthday to the Côtes de Bordeaux!

Stéphane Héraud President of the Union des Côtes de Bordeaux Côtes de Bordeaux 2015 Heart & Soul

4 regions at the heart of Bordeaux

In brief: remarkable! A young and switched-on appellation, the wines and the growers are approachable and friendly. Through its dynamism and its modernity, it is the appellation that likes to get noticed! Geographic location: 45km to the north of Bordeaux, facing the Médoc 5 500 hectares in 40 communes. Average size of estates: Around 15 hectares Average production: red 250 000 hl Winegrowers: 430 Cooperatives: 3 4 Terroir: Clay-limestone, clay-gravel and clay-si- lica soils. Sub-soil composed of ferruginous hardpan. Temperate climate. Relatively high humi- dity reinforced by the maritime influence. Strong sunshine: 240 days per year. Grape varieties: Red (95% of production): 70 % , 20 % and 10% Mal- bec / White: 90% Sauvignon, 10% Muscadelle and Sémillon.

In brief: elegant and refined Press house: 1 The Cadillac Côtes de Bordeaux appellation offers Terroir: Soil: limestone covered with pebbly carefully crafted wines, subtle and delicate, gravel on the peaks, clay-limestone in the middle always bottled at the château. and fine gravel mixed with silica at the foot of the Geographic location: On the right bank of the slopes. Climate tempered by the proximity of the Garonne, it forms a thin strip 60km long and 5km river, with south/south-west slopes with a high wide from the north of Bordeaux to Langon. 2 400 degree of sunshine. hectares over 39 communes. Grape varieties: 55 % Merlot, 25 % Cabernet Sau- Average size of estates: Around 10 hectares vignon, 15 % , 5 % . Average production: red 100 000 hl Winegrowers: 220 Cooperative: 1 Blaye – Cadillac – Castillon – Francs

In brief: a combination of daring and scarcity Strong in flavour and created by bold owners to give well-tempered wines: Franc Côtes de Bor- deaux combines daring with scarcity. Geographic location: 50km to the north-east of Bordeaux and 10km to the east of St-Emilion, it adjoins the appellation Castillon Côtes de Bordeaux. 500 hectares in 3 communes. Average size of estates: 10 hectares Average production: red 16 000 hl / dry white 830 hl / dessert wine 9 hl Winegrowers: 46 5 Cooperative: 1 Terroir: Sub-soil made up of fossil-rich limestone covered with limestone molasse called «mo- lasses d’Agenais». Dry continental climate, cold in winter and hot in summer. Land with eastern ex- posure on the hillsides and very sunny, protected from hail and the storms that occur in the valleys of the Isle and Dordogne rivers. Grape varieties: Red: 60 % Merlot, 25 % Cabernet Sauvignon, 15 % Cabernet Franc White: 60 % Sémillon, 32 % Sauvignon, 8 % Muscadelle

In brief: designer wines Terroir: Soil: modern alluvium towards the With style and personality, intense and silky, the north on the edge of the Dordogne, sandy-gravel Castillon Côtes de Bordeaux are designer wines. or sandy-clay which turn into clay-limestone or Geographic location: marlstone on the hillsides. Oceanic climate, tem- 45km to the east of Bordeaux, bordered on the perate with a mild and humid character, tending west by the St-Emilion region, to the south by the towards continental. Dordogne river and to the east by the Dordogne Grape varieties: 70 % Merlot, 20 % Cabernet department. 2 300 hectares over 9 communes. Franc, 10 % Cabernet Sauvignon. Average size of estates: 10 hectares Average production: 100 000 hl Winegrowers: 230 Cooperatives: 3 Côtes de Bordeaux 2015 Heart & Soul

Bordeaux, Heart & Soul

With nearly 112 200 hectares, Bordeaux is the largest AOC vineyard in France, with production of 5.2 million hectolitres of wine (ten-year average) by 6600 winegrowers over 60 appellations. At the heart of this is a flagship appellation: the Côtes de Bordeaux

_ nearly 1000 producers _ an area of 11 000 hectares _ around 500 000 hectolitres produced each year on average (of which 97% is red).

. . so 10 % of Bordeaux wines, in other words 1 bottle in 10, and the 3rd red wine AOC in France!

Created in 2007, the Union des Côtes de Bordeaux has united the terroirs of Blaye, Cadillac, Castillon and Francs under a single banner, and developed a collective, recognisable “brand”: 6 the AOC Côtes de Bordeaux. With common technical specifications, visual identity and family name, obligatory as from the 2009 vintage, this new appellation has, since its launch, sought to improve product recognition thanks to the naming of the terroirs “Blaye, Cadillac, Castillon and Francs” and a common family name “Côtes de Bor- deaux”, thereby promoting the personality and typical character of each of the wines. Overseas, it has also allowed easier identification of the geographical production zone “Bordeaux” and to take advantage of its fame, while at the same time promoting the characteristic terroir of the “coteaux”, or hillsides.

Important dates for the Côtes de Bordeaux: 1985 2004/ October _ The wines of the Côtes July 2007 2008 de Bordeaux decided to pool their resources in _ The idea of a recogni- _ Publication of the draft order to establish a real sable collective brand technical specifications identity and to communi- was developed, to reunite for the new appellation in cate with a single voice: the appellations of the the Official Journal. This birth of the association of association under one provided for the use of a the 5 Côtes de Bordeaux. banner: the AOC Côtes common family name - de Bordeaux. The former Côtes de Bordeaux - and a association became the first name - Blaye, Francs, Union des Côtes de Bor- Castillon or Cadillac - to deaux, uniting the terroirs highlight the personality of Blaye, Cadillac, Castillon of each terroir.. and Francs.. Blaye – Cadillac – Castillon – Francs

After the first very promising economic results, the Union des Côtes de Bordeaux decided to take the appellation to still greater heights. For this reason, 5 years after it was introduced, it has under- taken a real review of its identity and positioning on the wine market, resulting in a clear and cohe- rent message: Bordeaux, Heart & Soul.

A new slogan and new visuals to explain to everyone what it means to choose a Côtes de Bordeaux. Through the visuals and the slogan “Heart & Soul”, some fundamental elements of the DNA of the Côtes become apparent:

Côtes de Bordeaux 2015 Blaye - Cadillac Origin, Côtes & Cœur Castillon - Francs with the use of the Bordeaux bottle Modernity, thanks to the clean-cut graphics

Sharing: with the ampersand, An advantage: which is the link between the hillsides, which are the 4 regions of the Côtes a reminder of the logo de Bordeaux and dynamism of the Côtes Values: 7 a slogan with multiple meanings

Because beyond a simple visual identity, the Côtes de Bordeaux is above all a union with strong histori- cal roots, values, common characteristics and ambitions for the future.

31 October December December April 2009 2011 2013 2015

_ In consultation with the _ Decree approving the _ The first very encoura- _ Definition of the posi- INAO and the professional technical specifications. ging economic results. The tioning of the Côtes de authorities of Bordeaux, Union is up and running. Bordeaux and creation of the new AOC “Côtes de a new visual identity. Bordeaux” was officially born.. Côtes de Bordeaux 2015 Blaye – Cadillac – Castillon – Francs Heart & Soul

Heritage The DNA of the Côtes de Bordeaux

A Côtes de Bordeaux is: Hillsides a wine with a history, but also with a stamp of modernity Beauty Right bank of the landscape History an elegant, round and structured wine, with good ageing potential but which can be enjoyed without waiting or cellaring Creativity a wine that can be opened on any occasion, Modernity, Daring a wine that you can enjoy yourself or offer to friends without going wrong Dynamism a wine with a human face, personified by its ambassador the winegrower Diversity a wine made with passion, symbolising the art and know-how of the growers Discovery

a wine that leads the imagination to the heart of the hillsides, around a history, Pleasure a family Round and a real discovery, a “gem” to accompany won- Friendliness derful moments of sharing and friendliness structured Tasty a wine to let you indulge yourself

Elegant a safe bet

an invitation into the heart of a family that cares about its know-how… Generosity Human … This is Bordeaux,

Our historical and geographical roots Heart & Soul

Our vision Know-how Characteristics of our wines Sharing Our values A booming and dynamic appellation

The issue for the Union des Côtes de Bordeaux is to explain the specific characters of the Côtes de Bordeaux to marketers and to inspire consumers with the new AOCs. To do this, the Union des Côtes Bordeaux works hand in hand with growers and merchants to promote the new French appellation throughout the world. A mission that has become a priority over the years and which is bearing its first fruits. 9

1 Visibility and export: 2 clear objectives In 2015 the Union des Côtes confirmed its in- International fairs, a new concept tention to develop the visibility of the Côtes de 2 being developed for the Côtes Bordeaux appellation and to recapture the export market share for Bordeaux wines (40% of produc- To fulfil its ambitions, the Union des Côtes is tion). Today only 22% of Côtes de Bordeaux produc- reinforcing its presence at major international wine tion is exported (a little over 1 bottle in 5), which fairs. shows that there is a big potential for growth. «We suffer from a lack of awareness. It is therefore Moreover, the export market share has dou- essential that we should be visible during events that bled in 6 years, from 11% to 22%. To achieve these bring together decision makers from around the wor- ambitions, a sustained promotional action plan, ld,» says Stéphane Héraud, President of the Union mainly oriented towards exports, has now been des Côtes de Bordeaux. After a successful test run in put in place. Almost 40 promotions in 6 countries 2014, 2015 will see a strong presence at 3 fairs: a res- are already included in the 2015 budget. taurant at Vinexpo Bordeaux and stands at Prowein and the Hong Kong Wine Fair. This will include the presence of producers behind the stands and a Free Tasting area. “To this we consistently add Public Relations acti- vities: press conferences, seminars, evening events . . . The presence of growers and merchants allows us to emphasise our close-knit nature, which makes up part of the essence of the Côtes de Bordeaux,” adds Patricia Zabalza, director. Côtes de Bordeaux 2015 Heart & Soul

Training, one of the main themes of 3 our promotions “Everywhere in the world, once they are tasted, our wines are appreciated: their unbea- table positioning does the rest,” says Stéphane Héraud. It is the role of our organisation to make our wines better known among buyers and im- porters in our target countries. This is also why our work on identity has been so intense. After that, it is up to the merchants and marketers to ensure that the final consumer can find the Côtes wines in their distribution channels.» To this end, more and more masterclasses will be organised in export markets. These events, of which 21 are already planned, are appreciated by professionals, and allow us to meet them and in- form them about the wines of the Côtes de Bor- deaux. 4 The Press: a strategic challenge The Côtes de Bordeaux in figures The Côtes de Bordeaux represent the 3rd red AOC wine in France. This is a major sales argu- (2014) ment for all our stakeholders, states Stéphane Héraud. Again in 2015, we are continuing with our media presence through advertorial in- 10 serts, but above all with a programme of tas- tings for journalists from all over the world. New for 2015: to become better known in the United States in particular, the Côtes de Bordeaux has for the first time sought the support of a specia- list New York communications agency (Teuwen).

A long-term strategy in each target 5 market In terms of budget, the amount allocated by the CIVB is €400 000, identical to that in previous years. Nevertheless, the Côtes de Bordeaux has adopted several strategic changes. In the United States, a high-potential market, where volumes have increased by 5%, the promo- tional budget has been increased. In Asia, in Ja- pan (+16%), Hong Kong and China, operations are being maintained. In Europe, which accounts for 45% of exports for the Côtes de Bordeaux, the plan for Germany has been continued, with the reassu- rance of a much-awaited return to growth: +26%. The Union will also be present in Canada and Bel- gium through wine festivals. Côtes de Bordeaux 2015 Blaye – Cadillac – Castillon – Francs Côtes & Cœur

The Côtes de Bordeaux in figures (2014) 39 export actions 3 actions in 6 countries in France 11 16 masterclasses: 1 wine & spirits fair: 5 in Hong Kong, 3 in Germany, 1 in Japan Bordeaux Vinipro (Osaka), 1 in the USA (Chicago), 6 in China (1 in Shanghai, 2 in Wuhan, 1 in Chengdu, 1 in Dalian, 1 Consumer Promotion: 1 in Canton) Bordeaux wine festival

4 wine & spirit fairs: 1 press lunch: Paris Prowein, Vinexpo Hong Kong, Hong Kong Wine Fair, Prowine Shanghai An exponential 6 trade evenings: Prowein, Tokyo, Hong Kong… Wuhan, New York success 1600 trade professionals trained over 2 years 6 lunches / press conferences Prowein, New York, 2 in Hong Kong, Tokyo, meetings with 100 journalists Brussels 900 examples of press impact or quotations 3 tastings for international journalists: 100 000 consumer tastings undertaken Decanter, Wine Spectator, Wine Enthusiast. abroad (CIVB Bordeaux Wine Festival, Brussels, Hong Kong) 2 CIVB wine festivals: Brussels, Hong Kong 115 000 local consumer tastings (Open Days, wine tourism promotions, shops / maisons 2 CIVB Wine Bar promotions: du vin) New York, Shanghai Main actions in 2015 by country

ARCTIC

12 PACIFIC ATLANTIC OCEAN France OCEAN Press and Trade: Evening event in Bordeaux April 2015 Press conference followed by evening event.

Press: Lunch in Paris May 2015 2015 actions and prospects for 2016 discussed with national journalists. INDIAN OCEAN Vinexpo, in Bordeaux June 2015 A Côtes de Bordeaux restaurant and partnership with the Victoire du Liège with the magazine Rayon Boissons (Award of the special “Solidaire” ANTARCTICA Côtes de Bordeaux prize).

Quebec USA Bordeaux fête le vin, in Quebec Trade: Masterclass, in Chicago August 2015 April 2015 Stand and tasting with the growers from our Meeting with around forty buyers and importers appellations. at the World Wine Meeting. Lunch with press and trade. Press & Sommeliers, in New York and Boston January, April and July 2015 Informal dinners with growers. “Bordeaux in jeans” Blaye – Cadillac – Castillon – Francs

Belgium Japan Bordeaux fête le vin, in Brussels In Tokyo and Osaka September 2015 May 2015 Welcoming visitors to a discovery stand with Masterclass and evening event tasting. for professionals in Tokyo. Lunch with press and trade. Press dinner in Osaka.

ARCTIC China / Hong Kong Consumers: Bordeaux Fête le Vin at the Wine and dine festival in Hong Kong: October / November 2015 Tastings by the growers of the Union des Côtes.

Trade: Masterclass in China October 2015: In partnership with the Bordeaux CCI

PACIFIC 13 Trade: Masterclass, in Wuhan ATLANTIC OCEAN OCEAN November 2015 Meetings with professionals during the Aqui- taine and Bordeaux Wine Festival

Trade: Hong Kong Wine Fair, in Hong Kong November 2015 Joint stand and free tasting area

INDIAN OCEAN

ANTARCTICA

Germany Trade: Prowein, in Düsseldorf March 2015 Professional fair and evening event

Trade: masterclasses in 3 towns Autumn 2015 Tastings of Côtes wines for professionals. Côtes de Bordeaux 2015 Blaye – Cadillac – Castillon – Francs Heart & Soul

The quality and know-how at the heart of our wines 1 Ideally located vineyards Spread over 4 clearly identified regions, with limited boundaries, the vineyards of the Côtes are located on the hillsides, with clay-limestone soils. An ideal geographical situation which allows them to benefit from strong sunshine, good run-off of rains and drainage of the soil, thereby giving the wines better concentration. Also of note is the cli- mate linked to the proximity of the rivers: all the regions are on the right banks of the Dordogne or the Garonne. So much in common and so many assets that lead to high quality in the ripening of the grapes, which later reveals a better aromatic expression.

14 Anglada - Maison des vins de Cadillac Mathieu

2 Blended wines A speciality of Bordeaux, blending is one of the characteristics of the Côtes wines. This blending, as a function of how the varieties match and comple- ment one another, results in varied styles of wine with a character and a personality of their own. The grapes in the Côtes de Bordeaux are harvested parcel by parcel, variety by variety. The reds of the Côtes de Bordeaux are mainly made from the Merlot variety, associated with Ca- bernet Sauvignon, Cabernet Franc and Malbec. For the whites, the major grape is Sauvignon, blended with Sémillon. Mathieu Anglada - Maison des vins de Cadillac limitless: white andredmeat, cheese, etc. tif, relaxedmeals. . . they canbeenjoyed onnumerous occasions:- aperi around tenyears. a goodpotential forageingandcanbekept for tured anddelicious. Bordeaux winesareelegant andround, well-struc- but alsoofvanilla, mocha, andleather, theCôtesde (raspberry, strawberry), stonefruit (plum, cherry) 3 To accompany food, theirpossibilities arealmost Accessible winesgiving immediate pleasure, They can be enjoyed when young, but also have Dense anddeepcolour, with anoseofredfruits Great diversity ofstyle biodynamic farming. number produce organic wines have converted to proving overall performance. Inaddition, alarge reduce theimpact ontheenvironment, while im- vironmental Management System, aninitiative to de Bordeaux have adoptedtheBordeaux WineEn- vironment: numerous winegrowers intheCôtes expressive anddelicious. methods toofferconsumerswinesthat arealways fore preparedaccording totraditional Bordeaux gorous technicalspecifications. combines tradition with modernity,- respectingri the cuvées. Work inthevineyard andontheland or inbarrels, blending and, finally, the making of and malolactic fermentations, ageingintankand/ several steps: destemming, crushing, alcoholic 4  They arealsocommitted torespectfortheen- The wines of the Côtes de Bordeaux are there- The vinification of Côtes de Bordeaux follows process Mastery oftheproduction

CIVB/ François Ducasse 15 Côtes de Bordeaux 2015 Blaye – Cadillac – Castillon – Francs Heart & Soul

A rich historical legacy

From the Gironde estuary to the borders of the Dordogne, passing by the banks of the Garonne, the territory of the Côtes de Bordeaux charms with the diversity of its landscapes and its rich heritage. Historic châteaux, manor houses, fortresses and splendid homes, immortalised by famous artists, are evidence of the rich history of the region. Villages retaining their narrow streets, and fortified towns and windmills, are signs of a centuries old tradition of agricultural and trading activity.

16 Roy CIVB/ Philippe th nd 17 2 Century Another boost for the Century wines of the Côtes de The Côtes de Bordeaux Bordeaux came in the have also played an second half of the 17th important part in the century. The English history of French wine. The vine has been favoured these wines planted in this region 1453 for export to their Hordes of invaders since ancient times. th colonies, because of Already in the 2nd cen- swept up on the shores their excellent ability tury the Romans had 12 of the Atlantic at the to withstand transport planted the first “Vitis Century end of the Pax Romana. and storage. Left out Biturica” vines, and ac- The English ocupation of the 1855 classifica- cording to the writings The real rise in viti- of Aquitaine ended in tion established on of Ausonius in the 4th culture in the region 1453 with the Battle of the occasion of the century, the reputation started with the mar- Castillon. of the wines they pro- Universal Exhibition in riage of Eleanor of Some of the greatest duced had spread as far Paris, the wines of the moments in French his- as Rome. Aquitaine and Henry Côtes de Bordeaux have II of England, which tory have been played nevertheless kept all opened up the London out in the territory of their former splendour market for the wines the Côtes de Bordeaux. and continue to charm from the Côtes. fine wine connoisseurs throughout the world A heritage to discover through wine tourism 1 Magnificent views and exceptional sites To improve awareness of its wines in France, the Union des Côtes de Bordeaux has for several years been developing the important concept of wine tourism. The appellations of the Union des Côtes de Bordeaux share sunny hillsides and an exceptional architectu- ral and historical heritage, making them a particularly pleasant holiday destination or simply a place to enjoy a walk among the vineyards and the châteaux. With citadelles, châteaux, Romanesque churches and historical manor houses, our 4 regions are full of remains bearing witness to a rich past.

2 Maisons du Vin at the service of tourists and consumers Maison des Vins of Cadillac Maison des Vins of Castillon 17 The Maison des Vins of Cadillac Côtes de Since 2013 the Castillon Côtes de Bordeaux Bordeaux has established itself over the years appellation has had a new Maison du Vin enti- as one of the leading places for wine tourism in rely reorganised to provide better visibility of the Bordeaux vineyards and the point of depar- products and a privileged welcome to consumers. ture for numerous excursions. Since 2012, this More modern and more functional, the Maison old chartreuse houses a Museum of Vine and du Vin of Castillon will become the reference Wine which was awarded the International Best point for all the appellation. It also hosts activi- of Wine Tourism award in 2012. Last year a new ties for consumers, in the presence of growers. step in the development of wine tourism was taken with the launch of an educational journey through the vineyards, with 60 vines planted in front of the Maison des Vins.

Maison des Vins of Blaye Located in the heart of the town of Blaye, at the foot of the citadelle, the Maison des Vins of Blaye offers more than 300 different wines. Open all year round, a team of professionals is available to satisfy everyone’s tastes and wishes. The appel- lation even has an on-line store to allow discovery

of its products beyond Bordeaux. Roy Philippe

3 Varied events throughout the year Throughout the year, the appellations increase the number of events held to share their passion and their know-how with visitors. Whether it is during the summer season or in the run-up to the end-of- year festivities, the Maisons des Vins offer numerous events around gastronomy, tasting and discovery of the region. Côtes de Bordeaux 2015 Blaye – Cadillac – Castillon – Francs Heart & Soul

Great events for consumers

Each year, many events are organised for the general public in our 4 regions.

11 & 12 April_ Printemps des Vins events and tastings are all on the pro- de Blaye gramme on this convivial occasion. Wine tasting with 80 growers who come together at the heart of the Citadelle of 19 & 20 September_ Blaye and many wine tourism activities. Balades en Patrimoine in Cadillac On the occasion of the European Heritage Days, 9 May_ Marathon des Vins de Blaye several châteaux will open their doors to visitors. 42 kilometres interspersed with many activi- ties in the châteaux of the appellation, with 4 October_ Balades Vendanges in a finishing line in the Citadelle of Blaye. Cadillac Walks through the vineyard during the har- 9 May_ Wine and Well-being in Cadillac vest with: discovery of the countryside, visits A day devoted to Wine and to well-being, with to cellars, tastings in the châteaux, a picnic and 18 stands on the theme of well-being, confe- explanations of the winemaking process. 18 rences and numerous workshops for child- ren and adults, with food available on site. 4 & 5 November_ Blaye au Comptoir Paris 23 & 24 May_ Open Days in Cadillac 20th edition of Blaye au Comptoir in Paris, where 20th edition of this emblematic event for Whit- around fifty growers come to bistros and wine sun weekend: around thirty châteaux open their bars in the capital to allow discovery and tasting doors, rides in vintage cars, and discovery of the of their wines, in a convivial setting. A Bordeaux historical, architectural and gastronomic heritage version will take place 4 & 5 February 2016. of the region.. 12 & 20 December_ 24 May_ Vins de Blaye mountain Gastronomic workshops at the Maison bike trail du Vin in Cadillac 4th edition of the Rando VTT des Vins 2 gastronomic workshops in the company de Blaye with several courses (walking, of a chef will take place in the run-up to green, red and black) put in place to dis- the end-of-year festivities, to learn how cover the vineyard and its heritage. to match wines with festive dishes. July / August (on Thursdays)_ Festibalades evenings in Blaye And also: Châteaux open their doors in order to share mo- 3 Fêtes du Vin throughout the world ments of conviviality: walks in the heart of the vi- Quebec, Brussels and Hong Kong neyards, fun events, tastings and country dinners. Training on Côtes de Bordeaux wines provided by certified teachers from the Bordeaux 22 & 23 August_ Balades en Cadillac Wine School. 2 days of celebration on the theme of street arts, circus and music to discover the Cadillac vineyard. 5 & 6 September_ Open days in Castillon Visits to properties, a picnic lunch, A committed team at your service

Franck Jullion, President

Stéphane Héraud, President of the Union des Côtes de Bordeaux

Laurent Gapenne, Our results are the fruit President of everyone rallying around 19 the new Côtes de Bordeaux appellations. We work together to showcase our wines throughout the world and strengthen the Union. 5 years already, the work goes on!

Françoise Lannoye, Patricia Zabalza, President Director of the Union des Côtes de Bordeaux

Alice Riffard, Technical Manager of the Union des Côtes de Bordeaux

Franck Richard, Aurélie Lascourrèges, President Press Officer of the Union des Côtes de Bordeaux Union des Côtes de Bordeaux www.facebook.com/cotesdebordeaux 1 cours du XXX Juillet 33 000 Bordeaux France twitter@cotes2bordeaux + 33 (0)5 56 00 21 98 www.bordeaux-cotes.com

Director : Patricia Zabalza, Flash code Côtes de Bordeaux + 33 (0)6 89 65 49 64 [email protected] Press Officer : Aurélie Lascourrèges, + 33 (0)6 29 49 17 27 2015 Kubik : [email protected]

Campaign financed by the European Union graphique Conception