THE MAgAzInE cELEbRATIng 50 YEARS oF THE HFMA

CELEBRATING

YEARS

Who’s who at the HFMA Industry tributes An HFMA history The road ahead

Plus: LAPAD explained ◆ Key industry developments ◆ Why it pays to be a member ◆ Legislative update WELCOME Welcome

elcome and submissions, this was disappointing The HFMA has also gained great respect to this news for industry and consumers, as it working with Regulators in defence of Wspecial represented a refusal by the Court to the industry, as in 2014’s Judicial Review anniversary recognise and address much of what is on glucosamine, when we successfully magazine, wrong with the flawed implementation of supported the MHRA in its defence of an celebrating five this Regulation. action that was actually challenging the decades of the It would, of course, have been an continued existence of glucosamine as a Health Food extremely brave move for the Court to food supplement. Since then, permission Manufacturers’ overturn such a central piece of European to appeal has unfortunately been granted Association. legislation. Nevertheless, it was absolutely and the case will be heard again in October For 50 years, the HFMA has played right that the HFMA’s powerful, fair and 2015, so once again, the HFMA is stepping a crucial role in promoting, defending just arguments, overridden and ignored up to provide support in a way that no other and working to secure the best possible for years by the bureaucrats in Europe, trade association seems willing or able to outcomes for this amazing industry. It is a were powerfully presented on behalf of do. real privilege to chair such an organisation, our members, as they absolutely needed to With the assistance of our political whose support and dedication is truly be. We initiated this action as a ‘last resort’, advisors, Cicero Group, we are delivering inspiring. when our serious concerns about the a step change in our relationships with In this, our key 50th anniversary year, the claims regulation were continually ignored. Westminster and Brussels. On top of this, HFMA felt it was important to underline However, I am heartened that nearly three the HFMA’s central role in developing and just how much our vibrant health food years down the road, the Commission strengthening our key European Federation, industry has done to improve the health of seems to be showing a willingness to open the EHPM, is also accelerating. the nation over the last half century. Not just the discussion on certain areas of claims No one knows what the next 50 years because it’s nice to look back, but because regulation. Most importantly, I am extremely will bring. But we do know two things with it’s important to show that our industry is proud of our efforts to defend our industry, almost certainty. Firstly, that the lifeblood a powerhouse for the future. Just imagine members and consumers, and never more of this industry, innovation for the better the wealth of products we take for granted so was the HFMA the true ‘voice of the health of the nation, will not cease, no today that were actually pioneered through industry’. matter what regulatory obstacles are placed our industry; wholegrain bread, gluten While we are not afraid of difficult in our way. And secondly, that the HFMA free foods, low fat dairy, the first probiotic decisions when there is no other option, will be there to support the managers and products, ‘superfoods’ and the emergence we’ve also shown that, by working in organisations of today and tomorrow to of supplements for particular needs, such as cooperation with Regulators whenever help consumers to live healthier lives. folic acid in pregnancy, to name just a few. possible, we can achieve great things. There Together, we will be stronger to take on On June 12, the European General is no better example than the Article 14 whatever the next half century holds. Court rejected the HFMA’s robust legal disease risk reduction claim for folic acid challenge to the Nutrition and Health and the reduced incidence of neural tube Claims Regulation, probably the single defects, formally approved by the European most important and immensely damaging Commission, with a claim dossier compiled Robert Taylor piece of regulation to hit our industry in by Dr Michele Sadler, the HFMA’s Scientific decades. After years of detailed preparation Adviser. Robert Taylor

Published by Target Publishing Limited. Printed in the UK by The Magazine Printing Company plc www.magprint.co.uk ©2012 Target The team Publishing Ltd. Produced on environmentally friendly chlorine free paper derived from sustained forests. The Publishers cannot accept any responsibility for the advertisements in this publication. To protect editor Rachel Symonds MArKetiNg eXecutiVe Sarah Kenny our environment papers used in this publication are produced by mills e: [email protected] e: [email protected] that promote sustainably managed forests and utilise Elementary Chlorine Free process to produce fully recyclable material in t: 01279 810080 t: 01279 810091 accordance with an Environmental Management System conforming with BS EN ISO 14001:2004. HFMA Anniversary Magazine, target Publishing Ltd, the old desigN/ProductioN Hannah Wade distriButioN Daisy Robinson dairy, Hudsons Farm, Fieldgate Lane, ugley green, Bishop’s e: [email protected] e: [email protected] stortford cM22 6HJ t: 01279 810076 t: 01279 810064 t: 01279 816300 f: 01279 816496 e: [email protected] www.targetpublishing.com AccouNts Lorraine Evans MANAgiNg director David Cann e: [email protected] e: [email protected] t: 01279 816300 t: 01279 816300

HFMA Anniversary 2015 3 CONTENTS Contents

6 NEWS UPDATE A round-up of the HFMA anniversary celebrations

10 HFMA TIMELINE 12 Crucial events over the last 50 years

12 KEY MILESTONES A look back at the key milestones that shaped the HFMA into what it is today

16 FEATURE The latest developments from the recent academic roundtable discussions

20 HEALTH CLAIMS Graham Keen brings us up to date on the latest situation regarding health claims

22 MEMBER TRIBUTES Members and other important organisations pay 26 tribute to the robust efforts of the HFMA over the last five decades

26 WHO’S WHO Find out more about the people who make up the HFMA

32 BENEFITS We take a closer look at why it pays to be a member of the HFMA

36 THE FUTURE Chair, Robert Taylor, talks about what’s on the agenda for the future 6 20

22

4 HFMA Anniversary 2015 NEWS

News round-up Industry pioneer The latest from the world of the HFMA. wins prestigious award in The HFMA celebrates 50 anniversary year Dr Kartar Lalvani OBE has been announced as the 2015 winner years in style of the HFMA’s overs and shakers from across Award of Honour, were treated to a rejection of the legal challenge over the prestigious Maurice the natural health industry joined Champagne welcome, before a speech implementation of the Nutrition and Hanssen Award of Mwith important Peers, MPs and from HFMA President, Peter Aldis. Health Claims Regulation. Honour. Press at a glittering event to mark the 50th Once inside, the party enjoyed a It was also revealed that a new report, The natural health anniversary. sumptuous three-course dinner, before Micronutrient Initiatives for Future Health, industry’s greatest The special event, organised by the important words were imparted. First up is to be released (details of which can be accolade has been HFMA’s Linda Phillips and Executive was Lord Philip Hunt, who has long had a found on page 16 of this magazine. This awarded to Kartar for Director, Graham Keen, treated hundreds of connection with the industry, going back follows the encouraging roundtable held his leading passion guests to a sunshine-filled boat ride along nearly half the 50 years the organisation is recently and led by the distinguished and innovation the River Thames, before coming to a stop celebrating. Professor Peter Aggett. It was also in helping to shape the industry throughout his at the stunning location that was the Old Also speaking was the HFMA’s current confirmed that the HFMA is planning professional life. Royal Naval College’s Painted Hall – dubbed Chair, Robert Taylor, who spoke in detail to support the formation of a new All No stranger to well-deserved accolades, he has ‘the finest dining hall in Europe’. about the incredible achievements of the Party Parliamentary Group (APPG) on previously been awarded the OBE for services to There, guests, which included a large organisation over the last 50 years. Not only Micronutrients for Health. healthcare and his extensive and varied charity work, number of representatives from HFMA did he highlight some of these, such as the Robert concluded his speech by looking including Wellbeing of Women, BLISS, The National member companies, along with past and successful Article 14 disease risk reduction ahead, assuring that the HFMA will remain Osteoporosis Society, The British Heart Foundation, present Chairs of the organisation and claim for folic acid, he also referred to just as robust in its support of the industry ZSL London Zoo, National Literacy Trust and the previous winners of the Maurice Hanssen the ongoing challenges, including the as it has in the past. Victoria Cross and George Cross Archive Project. Kartar is a Fellow of the Royal Pharmaceutical Society, and Honorary Professor of leading French University, Franche Comté, part of Europe’s oldest 900-year-old medical institute in Besançon. Kartar came to the UK in 1956, graduating from the Chelsea College of Pharmacy, before gaining his doctorate from Bonn University. He founded Vitabiotics in 1971, launching Oralcer, the patented and licensed mouth ulcer treatment, as the first product from the company. In 2013, after over 40 years of trade and innovation, Vitabiotics became the UK’s number one vitamin supplement company. Kartar has achieved many remarkable milestones in his life, which have brought wide benefits to public health and the natural health industry alike. For two decades, he pioneered the work of scientists working in the field of vitamin B12 and neural tube defects. On the basis of this and undisputed global scientific evidence, Shine, Europe’s largest organisation dedicated to spina bifida, announced in 2012 the first ever update to its official recommendation, to take folic acid and B12 during pregnancy.

6 HFMA Anniversary 2015 HFMA Anniversary 2015 7 NEWS

Accolade for leading tv doctor The HFMA’s Health Journalist of the Year Award has been presented to Hilary Jones. Presented during the organisation’s magnificent ceremony to mark its 50th anniversary at the Royal Naval College’s Painted Hall, Dr Hilary was on hand to accept his award from Chair, Robert Taylor (pictured right). This prestigious honour, awarded by the HFMA on behalf of its member companies, is a prized title amongst serious, progressive health writers and broadcasters that is awarded annually to celebrate support of the natural health industry. Dr Hilary qualified as a GP in 1976 at the Royal Free Hospital in London, and became the TV-AM doctor from May 1989. He featured regularly on GMTV since 1993, where he was the health and medical advisor. In 2014, he became the media medic for Good Morning Britain. As part of this role, he reports on emerging medical news stories, as well as informing the public about various medical problems, such as weight issues, a healthy diet, surgery and cancer. His work with health charities is extensive, and he is a patron and ambassador for the Meningitis Research Association, Stroke Association and the British Heart Foundation, amongst many others. He has written seven books addressing broad areas of health, from dealing with the menopause, to children’s health. Most recently, he has helped to defend the natural health industry in a feature for Good Morning Britain, where he explained the huge prevalence of vitamin and mineral deficiency throughout the “In this role as the current Health Editor straightforward attitude to health, and country, and quoted directly from HFMA of ITV’s breakfast television, he promotes I keep a close eye on new research, messaging on the vital nature of vitamins a sensible attitude to diet and exercise constantly questioning what I read on in the body. and encourages preventative lifestyle a daily basis. My lifelong passion for In presenting the award, Robert approaches including supplementation, delivering honest and sensible health praised his dedication, influence and an attitude which our members hold advice to the nation is one I hope to extensive knowledge commenting: close to their hearts.” keep exploring for many years to come, “We are extremely proud of Dr Hilary’s Commenting on his award, Dr Hilary and I thank responsible companies, such support of our organisation today, on added: “I’m honoured to be here tonight as those in the HFMA, for their constant the 50th anniversary of the association. with the HFMA to celebrate 50 years innovation and support of this mission.” His position as the nation’s favourite sofa of the association, and it has been Past winners have included Jerome doctor for over 25 years has given him a my pleasure to meet so many hard- Burne, Sarah Stacey, Dr Chris Steele, Dr huge opportunity to offer influential and working professionals in this industry. I Thomas Stuttaford, Amanda Ursell, and responsible health advice to the nation. have always advocated a sensible and last year’s winner, Caroline Jones.

8 HFMA Anniversary 2015 TIMELINE An HFMA history We trace the milestones of both the HFMA, and the industry as a whole, over the last five decades.

HFMA Legislative Nutrition Industry

10 HFMA Anniversary 2015 HFMA Annual Report 2014 HFMA Anniversary 2015 11 HISTORY

A look back

Back in 2005, as the HFMA marked its 40th anniversary, the late Maurice Hanssen, President, looked back over the history of the organisation.

was one of a group of concerned Parliamentarians, the DHSS and MAFF. We succeeded in safeguarding practitioners manufacturers, led by the dynamic red also had our first political battle with DHSS with 12(1). Ihaired Irishman, Jimmy Lee Richardson, over the 1968 Medicines Act, which was After three invigorating years as who had been meeting to debate our threatening the very existence of many Chairman, I was asked to carry on. I said: increasing concerns over second rate herbal medicines. We started a Consumer “No, if we are to maintain vitality at the products, with wild claims damaging the group, The National Association for Health, centre, we need a regular change of leader, credibility of health foods. under Labour MP, Joyce Butler, with the not a monopoly.” I was sitting in my Colnbrook office in most prolific and best-loved romantic So they made me President, with special the summer of 1965 with my advertising author in the world, Barbara Cartland, responsibility for overseas relationships, to agent, Ken Rusby, planning a campaign to as President. Jimmy’s successful Here’s be elected annually, which they have kindly promote Delicia canned meatless meals Health magazine trumpeted the cause for done ever since. when the phone went. It was Jimmy, saying freedom, encouraging consumers to write We started an annual residential training that we now had the funds to start a new what they felt to the DHSS. course for retailers, called REMTEC, association and everyone wanted me to be We worked closely with our excellent where the leading producers and experts the Chairman. sister organisation, the British Herbal explained their sectors. The food was I was 33-years-old and delighted to Medicines Association. We all went into vegetarian, mostly produced by HFMA accept the challenge. As I put the phone action. Before the days of computers, members, with the original packs on the down, I turned to Ken and asked him to thousands of complaining letters showered tables. It was successful and also created become, without payment of course, the onto the desks of officials and MPs. The warm, enduring and positive bonds of first Secretary, a job he held for the next 25 Ministry could stand it no longer. The friendship with the retailers. years. senior civil servant involved, Raymond Exhibitions were mounted in conjunction In that first year, we recruited over 60 Tringham, called me to his office to say that with the retailers, first REMCON and then members, established a Constitution and the DofH was being ground to a halt. Helfex. I chaired many of them and we began to create standards. I was Chairman “Can you call them off?” he asked, “Yes, created real enthusiasm in the earlier years for the first three years and in that term if you do a deal,” and so Section 12(2) of because we were more a health movement we established strong relationships with the Act was included, whilst the BHMA than a business, we had a mission to

12 HFMA Anniversary 2015 continued ➔ HISTORY

Simply effective natural products

provide the means to good health, at a the HFMA. weeks, the Burnt Stub was reduced to Lemon Myrtle has been used as a bush food and natural remedy for centuries. profit, but not as the only motive. The passing of the Advertising of ashes but the HFMA went on from strength Medicines to the Public Regulations that to strength. Recently the value of this important botanical has been rediscovered and the essential oil with its EuropEan rElations year gave us the opportunity to have an In 1996, the HFMA Council came to In 1972, I wrote about the Common Market: officially recognised Code of Practice to vet the conclusion that although we were anti-bacterial qualities is being used in a variety of applications such as aromatherapy, household “If we are to maintain our freedom to members’ advertising and labelling. unquestionably effective, the rapidly cleaning, in soaps and even in cooking. sell an assortment of health foods and I recruited the wonderfully effective Dr increasing legislative workload meant that medicinal products, proposed legislation Adrienne Mayes, who answered a postcard we needed to be far more professional. I The essential oil derived from distillation has been shown to have will need to be modified and it is almost in the Post Office window, to run it. This had the idea of inviting our then Chairman, strong anti-bacterial, anti- fungal and anti-viral properties. In fact certain that in the next 10 years, the she did until 1994. Now called LAPAD, our Penny Viner, who ran Weleda, to take on pattern of trading will be changed and we team of Gwyneth Dicks and Jenny Akers the task and to our general delight she studies carried out by scientists at the Charles Sturt University will have to increase our expertise if we are continue to provide an exemplary service accepted. So the modern HFMA was born. of NSW have confirmed thatit has around 30% higher to maintain a strong position in a specialist and are a cornerstone of our service base. Penny was famously successful and anti-microbial activity than Tea tree essential oil. These world.” Soon after starting, Adrienne and I retired in August 2003, leaving a first Congratulations properties lend the oil to being an excellent active within And we are still all energetically engaged became alarmed at the high levels of class organisation behind for our present soaps, body care, household cleaners and air fresheners. on the same process! nutrients in some supplements. We Director, David Adams, to inherit and put to the HFMA We were working on legislation with the doubted they were safe and food has to be his own stamp on. GEAMR, the European Retailers Association, safe. So, the concept of upper safe levels The year 1998 saw, with the founding on their 50th and I was Treasurer. Sadly, this group has was born. of IADSA, the globalisation of supplement anniversary! now run out of energy. We were trying to Our work was scientifically supported, organisations. This International Alliance build exports and had HFMA exhibitions firstly by Professor André McLean and of Dietary/Food Supplement Associations in the Netherlands, France and Germany, then definitively by Dr Derek Shrimpton, comprises 50 member associations where their Director, Dr Rudolf Lamsfuss, whose work has helped us take the system representing every continent. Both said: “We have spent 50 years growing a to the world in Codex and to the EU in the HFMA and CRN represent the UK. IADSA beautiful apple tree, who are you British to Supplements Directive. We cooperated is a powerful voice at Codex and works come and steal our lovely apples!” with PAGB, CRN and MAFF, which all internationally, like ourselves, to achieve So, I resolved to form the EHPM, contributed to the work, with scientific freedom of sales through quality, safety the European Federation of Health funding from CRN. and credibility. I have been one of the Product Manufacturers’ Associations. Professor David Richardson is now European representatives on the Executive Neville Kirby and I met the head of the leading the science in the UK with help since the beginning and am encouraged German Association, Dr Klaus Hancken, from Dr John Hathcock, of the US CRN, that the future will be the stronger for all in Amsterdam and we finished the and Dr Michele Sadler, of the HFMA. The of us. Constitution at around 3am. We then extremely complex technical issues were Forty years on, I look back with pleasure invited the other Associations to come and managed by Peter Berry Ottaway and then on the enjoyment of working with like- join us. A consensus is so much easier with Michael Evans with great skill and insight. minded friends from many associations two! HFMA celebrated 21 glorious years in all parts of the world to achieve our I became President and Germany, soon on May 6, 1986, with a luncheon under worthwhile objectives. I look forward to with Wolfgang Reinsch as their Executive, the Chairmanship of Colin Tophill at the contributing for so long as I am both able provided the Secretariat. It is now a most Burnt Stub Mansion at Chessington. Many and useful in our unending and usually influential group, based at the centre of distinguished past and future Chairmen warm and creative relationships with law power in Brussels with a new Chairman were present, including Roger Lane, makers and enforcers, many fine scientists, every three years and, yes, I am still John Peet, Neville Kirby, Denis Bowley the media in all its manifestations, our President and we have 26 members. and David Hampson. Our latest recipient consumers and with my real and my Les & Martyn Illingworth of the HFMA’s Award of Honour, Brian extended family – those of you who Tel: 01535611446 Mob: 07957142319 Email: [email protected] strEngth to strEngth McLoughlin, attended before he became celebrate with us. The HFMA is in strong The year 1978 was a great leap forward for our longest serving Treasurer. Within hands.

14 HFMA Anniversary 2015 ROUNDTABLE

An overview of the ‘Micronutrient Initiatives for Future Health’ roundtable initiative

We take a closer look at the recent roundtable initiative hosted by the HFMA, and how its findings will be used in the future.

n April 22, 2015, a roundtable and approaches related to micronutrients promotIng healthy meeting was held on behalf of in the UK. envIronments and settIngs Othe Health Food Manufacturers’ During the roundtable, discussions To improve micronutrient intakes for the Association (HFMA) as part of this year’s focused around the following issues: better, the group suggested that a macro- HFMA 50th anniversary celebrations, perspective is required, as well as analysis of reinforcing its status as the authoritative ImprovIng Use and how ‘healthy environments’, physical spaces and responsible voice for the natural InterpretatIon of and ‘healthy settings’ correlate and are products industry. mIcronUtrIent dIetary conducive to sustained behaviour change. The meeting was chaired by the reference valUes In addition, it was important to place renowned Professor Peter Aggett, and The group agreed that there is a strong emphasis on increasing physical activity, participants included Professor Brian need to look at how DRVs are currently which, as a key driver of total food intake, Ratcliffe, Dr Sunhea Choi, Dr Marilyn being used and to realise there are was an important determinant of overall Glenville, Dr Michele Sadler, Professor significant pitfalls in the way that they are micronutrient intake. Martin Wiseman, Dr Victoria J Burley, Dr Ian being interpreted, and inappropriately Johnson, Sara Stanner and Dr Alice Lucey, applied to individuals. pUblIc health nUtrItIon bringing together a group of respected and a hIstory of defIcIency experts in the general area of human empowerIng the The roundtable group agreed that it is a nutrition and public health and each with edUcators feasible and appealing ambition to develop differing backgrounds to offer varied Widespread low levels of knowledge and a HCP force (particularly GPs), which has a viewpoints and perspectives. understanding of DRVs for micronutrients greater focus on preventative measures for The focus of the roundtable was to among healthcare professionals (HCPs) general health and promotion of wellbeing, explore and discuss the following theme: across the UK was identified as an so they become a less reactive, illness ‘The evolution of UK micronutrient public important issue within the context of treatment service. health recommendations; a review of the UK population and of strategies to the past (1965-2015) and a look at future explore and address any possible risk of Key taKeaways by the hfma prospects (2015-2065).’ inadequate micronutrient intakes. These takeaways were developed by the To help provide a fresh perspective on HFMA following the discussions at the the subject, a survey was conducted by complexIty aroUnd roundtable and do not necessarily reflect Opinion Health in March 2015, on behalf messagIng and oUtreach the views and opinions of the roundtable of the HFMA, which helped to support the The roundtable group debated a wide participants. discussions at the roundtable. This survey range of complexities around how to frame As a result of this roundtable, the Health was designed to gather the opinions and advice and messaging for micronutrient Food Manufacturers’ Association will: responses from 26 health professionals and recommendations, as well as barriers that ◆ Develop training for HFMA members specialist nutrition leads and identified key hinder the ability to reach out effectively about DRVs for micronutrients and themes and opinions from this audience and engage target audiences with these current regulatory structures concerning around successful interventions, policies messages. supplements, including those relating

16 HFMA Anniversary 2015 continued ➔ ROUNDTABLE

to Health Claims and Upper Levels: nutrition advice and services, and Health and/or the European Food Safety Working with knowledgeable experts scientific committees. Authority (EFSA) and other stakeholders. in this area to ensure all companies ◆ Progress the opportunity to support ◆ Assess how it can promote the delivering nutrition products to the formation of a new All Party assessment of simple, low-cost consumers are responsibly trained to a Parliamentary Group (APPG) on screening tools for identifying high standard of knowledge. Micronutrients for Health: There individuals’ risk of specific marginal ◆ Consider how it can focus attention on are currently a number of APPGs in micronutrient deficiencies: For improving micronutrient delivery to Westminster in the food and health example, via interactive online, easy-to- at-risk groups, and the consideration of sphere, but none that specifically focus use programmes and/or apps or in the what might be considered as optimum on this vital area. future by accurate new diagnostic intake in relevant UK and European ◆ Consider how to lobby effectively for tests that can be purchased by scientific reviews: Raising profile future consumer-targeted guidance consumers. amongst key stakeholders/practitioners to reflect optimum nutrient intakes: A full copy of the report can be involved in the delivery of health and Engaging with UK Department of downloaded at the HFMA website.

KEY CONSIDERATIONS Whilst the HFMA developed key quality of data to inform estimates of via combining the studies of nutrition, takeaways, the roundtable group DRVs for micronutrients for population genetics and epigenetics, can be applied agreed on five key areas as important groups. to characterise variability in human considerations for initiatives and efforts to ◆ Changing the amount of knowledge, requirements and perhaps enable improve future UK micronutrient public training and skill building that is further refinements of DRVs. health recommendations and advice. supplied in GP and HCP education, and ◆ True behaviour change needs to ◆ Resolving the uncertainties and how nutrition/dietary messages are factor in the influence of the broader inefficiencies around how current communicated to consumers could environment, including the physical DRVs are communicated to healthcare allow for increased knowledge for the environment on successful public professionals and consumers. general public via these professionals. health policy both in relation to diet and ◆ Identify research areas to enhance the ◆ Explore ways by which nutrigenomics, physical activity.

18 HFMA Anniversary 2015 HEALTH CLAIMS

Health claims update

The HFMA’s Executive Director, Graham Keen, offers an update on the current state of play when it comes to the Nutrition and Health Claims Regulation.

huge regulatory threat to the December 2011, the Commission adopted scientists from 34 countries to sign a profitability of the HFMA’s 130- a list of just 222 permitted claims, whilst statement calling for a more appropriate Aplus member companies, to the around 2,000 claims were rejected and the approach to the assessment of such ongoing prosperity of the retailers and their remainder, very largely botanical claims, claims. staff who sell their products, and to the free remained ‘on hold’. In addition, the Commission has totally access to honest and helpful information for In practice, this meant that over 95 ignored the imperative that claims must millions of consumers who choose to use per cent of assessed claims for ‘other be “well understood by the average them, comes from the Nutrition and Health substances’ had been rejected, with the consumer” – even the Commission itself Claims Regulation (NHCR). resultant spectre of a devastating impact has recognised that “hardly anyone” would This very wide-ranging Regulation on the natural health products industry understand a claim such as ‘folate may help required the pre-authorisation of all across Europe, as companies lost the normalise plasma homocystine levels’! labelling, marketing and advertising ability to inform consumers about their Faced with the continued failure of both health claims relating to food products. products. Many independent scientists the Commission and EFSA to recognise Of particular interest to the health foods supported the HFMA view that EFSA’s the legitimate concerns of HFMA and industry was Article 13.1 ‘generic claims’ assessment of generic claims – mimicking a other stakeholders regarding the flawed based on generally accepted scientific pharmaceutical-style approach – was clearly and inappropriate implementation of the evidence, and the European health foods inappropriate for judging the long-term Regulation, the HFMA partnered with the industry provided relevant authorities with health maintenance effects of nutritional Dutch trade association, NPN and important hundreds of highly credible and well- substances. To take three examples: member companies from both associations established claims meeting these criteria. ◆ Dietary fibre: Authorities in four member to initiate a legal action against the Furthermore, the UK authorities led us to states have accepted dietary fibre claims Commission in the European General Court. believe that the majority of health claims on relating to normal bowel movement but After some considerable delay, the action the UK market would be retained. EFSA has not. was finally heard in Luxembourg in October As has been well-documented, after ◆ Glucosamine/joint health: EFSA has and, as has been reported in the media and whittling down over 44,000 claims refused to accept data amongst osteo- by Robert Taylor earlier in this supplement, submitted by Member State authorities, arthritic patient groups but allows such we now know that the Court did not the European Commission submitted a data for other health relationships. decide in our favour. A lost opportunity list of 4,637 claims for assessment by the ◆ Probiotics: The rejection of all claims for logic and common sense to prevail in European Food Safety Authority (EFSA). In for pro- and prebiotics prompted 180 Brussels.

20 HFMA Anniversary 2015 TRIBUTES TRIBUTES

Acting for its members Golden tributes “The HFMA should be proud of its achievements invAluAble support in representing and protecting the dietary “It’s a pleasure working with the HFMA and we are proud to be supplement manufacturers in a professional manner members. The support the HFMA provides to a small, family- Influential leaders across the natural health sector pay tribute to the work of the and ensuring all members are regularly updated on run business like ours is invaluable, for example, in areas such legislation and market changes to ensure all HFMA as packaging regulation, where understanding the legislation HFMA over the last 50 years. members can remain within the law. The HFMA has can be anything from enigmatic to indecipherable! It’s always been very proactive at all times for its members reassuring to be able to talk to the experts at the HFMA about he Health Food Manufacturers’ Association has over the years attracted a strong in a number of different areas and we at Willows the peculiarities of UK and EU law, to make sure we are marketing membership base, made up of leading companies from across the sector. A credible And poWerful Ingredients are very honoured and proud to be our probiotic supplements in an ethical and responsible manner. T Many of these have been long-standing members, and over the following orgAnisAtion members of such a professional body that always Congratulations on 50 years from all of us at OptiBac Probiotics, pages, we hear from a range of HFMA members and key industry stakeholders, who “With continuing media and authority acts and conducts its business in the full interest and here’s to another successful, happy and healthy 50 years!” pay tribute to the work of the organisation and the impact its efforts have had on the scrutiny, the HFMA is the voice of our of its members.” Soraya Janmohamed, Marketing Manager, OptiBac whole sector. industry, continually defending and David Scrivens, Managing Director, Probiotics promoting natural products and a natural Willows Ingredients lifestyle. Congratulations to all those sAfeguArding the nAtion’s future involved over the last 50 years in creating heAlth a credible and powerful organisation and “Viridian Nutrition has been a member of the HFMA since here’s to the next 50 years!” the company started in 1999. It costs a lot to be a member John Frisby, Chairman, Health Food of the HFMA, but it is worth every penny. The HFMA’s Institute dedicAtion, responsibility And political lobbying and press activity promote the industry’s pAssion credibility and help safeguard the future health of the nation. Working for “Nutrition has advanced significantly in the last 50 years and Always informed and always active, the HFMA is a must-join proportionAte it is a huge credit to the HFMA that they remain a very active, organisation for all suppliers to the health food trade. And a personal memory; legislAtion focused and determined organisation, ensuring they protect at Helfex around 1987/88, when I was editor of Natural Food Trader magazine, “Having been on the HFMA Council for the rights of businesses, and ultimately consumers, to access Maurice Hanssen (then President of the HFMA) introduced me to Dame influencing six years, I saw at first hand the excellent appropriate and, in many cases, necessary health products. Barbara Cartland and, despite my being a fiery feminist and pretty left-wing, I governments job that Graham Keen and the Council As a group of branded and manufacturing businesses, remember curtsying like a peasant, she was just so impressive!” “Pharma Nord would like members do for this industry. They NutraHealth is very passionate about how we contribute to Cheryl Thallon, Managing Director, Viridian Nutrition to congratulate the HFMA protect the interests of those in the health food trade improving the health of individuals in the UK and around the on its 50th anniversary. to ensure that any legislation is proportionate and world. As active members of the HFMA, we see that same The HFMA should be relevant to those it seeks to protect. Congratulations level of dedication, responsibility and, most importantly, proud of the status it on 50 years of success, from humble beginnings to the passion for our industry throughout the HFMA. It is has achieved in Europe, where it has a professional organisation it is today. Best wishes for the something they can be very proud of, especially continuing defending the industry big influence with Governments and the next 50 years.” to do so as enthusiastically today as I have no doubt they did “The HFMA has shown itself to be extremely proactive in defending the regulatory authorities.” Lynn Lord, Managing Director, Natures Aid 50 years ago!” interests of the food supplement industry, both at European and national Bent Henriksen (OBE), Managing James McEuen, Managing Director, NutraHealth level since I have been involved in the food supplement industry. HFMA’s Director, Pharma Nord UK contribution has been pivotal in ensuring that the EHPM can successfully defend our industry’s interests in Brussels.” Alban Maggiar, Chairman, The European Federation of An Appetite for serving its members Associations of Health Product Manufacturers (EHPM) “Having fought successfully against the continuous onslaught of legislation and often malicious, anti-health food trade reportage for 50 years, the HFMA can justly be proud fostering focused A fAr-reAching voice chAmpioning nAturAl of its magnificent achievements. Members of the HFMA collAborAtion “The HFMA has been the established voice of the health food industry in products retAilers will only fully recognise the enormity of the work and time “We here at the Irish Health Trade Association the UK for a great many years, and we’ve been thankful for their expertise “PAGB is delighted to congratulate the Health Food contributed by the President, the Director, the Committee (IHTA) would like to pay tribute to the robust co- and guidance throughout that time. In addition to the services offered Manufacturers’ Association on its 50th anniversary. and those behind the scenes when they themselves have operative links forged over the years between by their office team, advisors and experts, they run numerous seminars, The HFMA’s work championing the natural products been privileged enough to serve as an elected member of our two associations. The HFMA’s attention which provide invaluable updates for the industry. I often meet our retailers and industry over the last five decades has the HFMA Committee, as I did for six years during the ‘90s. to maintain and foster focused collaboration distributors at these events, not only from the UK but also from other EU helped to support one of the most mature markets in Fortunately, the HFMA’s appetite for serving its members across the Irish Sea has ensured that there are no unnecessary Member States as well. When I ask them why they travel to a UK meeting, the EU and has fostered a thriving health food sector.” and fighting off the all-too-frequent threats against the barriers to the common goal of nurturing and protecting a the answer is always the same; they have no comparable organisation or Matthew Speers, Chief Executive Officer, industry shows no sign of weakening, but it will always rely vibrant industry. Our affiliation is useful and valuable and we say events in their own country. The voice of the HFMA may come from the PAGB (The Proprietary Association on the wholehearted support of its members to sustain that ‘comhghairdeas’ for 50 years of wise and confident stewardship.” UK, but it’s also heard much farther afield.” of Great Britain) ongoing battle.” Phil Costigan, Chairman, Irish Health Trade Association Steve Mann, Director of External Regulatory Affairs at Nelsons Neil Traylen, NGT Associates

22 HFMA Anniversary 2015 HFMA Anniversary 2015 23 TRIBUTES

offering Clarity and stability “For 50 years, the HFMA has provided clarity industry in safe hands and stability in our industry. From a retailer “I have observed the progress of the HFMA perspective, having the HFMA there has ensured from its formation in 1965 and cannot but our suppliers have maintained the highest of laud its immense contribution to the status standards, which has reflected in NAHS member of the current health food trade. One dare stores offering products of the highest quality and not think where we would be without its authoritative voice maximum efficacy. Happy birthday HFMA, our in support of the industry over all these years. Thanks to industry is all the better for having you there!” the foresight of two of the industry’s motivators, Jimmy Lee Gary Trickett, Chair, National Richardson and Maurice Hanssen, with whom I was privileged Association of Health Stores to work, who came up with the idea, along with the small band of manufacturers who made it happen, and the commitment of those who have followed, we are in safe hands.” Ray Hill, Managing Director, Sunshine Health

CruCial to our industry survival business never looked baCk “Congratulations to the HFMA “Through the HFMA, quite some years ago, I was introduced on celebrating your 50th to Barbara Cartland, who was a great supporter of our anniversary this year. On behalf industry. I met her for tea and gave her some of my ginseng of the industry, a big thank tea. Six weeks later, Ms Cartland was on breakfast television you for the dedication and and she said that she started every morning with a cup of commitment you have given to our industry over ginseng tea – after that, my business never looked back! That the past 50 years, from winning the exemption was thanks to being a member of the HFMA.” of herbal remedies when the Medicines Act was Terry Gallagher, Director, Jessups introduced way back in 1968, the year I was born, to saving our B6 supplement back in 2008 and more recently, securing authorisation for the claim we are now permitted for folic acid in 2014, to name just a few. But more than that, the HFMA has not only been the voice for our industry for 50 years, both here and across Europe, you are the communicators within it too, advising your worthy knowledge to other associations, such as supporting with knowledge and CHC and the NAHS. You deserve a big thank you wisdom from every manufacturer, retailer and consumer “Fifty years of HFMA success! So many congratulations on two of natural products, and I hope this year’s show particular counts. Firstly, for the welcome and warmth of your of anniversary celebrations encourages many personal relationships extended to all of us working nationally and more manufacturers and other industry suppliers internationally within this special industry, and secondly, for your to become members of the HFMA and show unremitting professionalism, expertise, knowledge and wisdom, their support and recognition of an association which supports me and I am sure many others in our day-to-day and team, which is crucial to the survival of our work, as well as future strategies and challenges. Both are greatly industry.” appreciated.” Wendy Atkinson, Managing Director, Gillian Waddell, Managing Director, Fuel PR Modern Herbals

24 HFMA Anniversary 2015 WHO’S WHO TRIBUTES

Who’s who at Jonathan shorts, viCe Chair a network of global supply sources. Jonathan has been on Council Jonathan has been involved in the natural for over 12 years and is currently the Vice Chair. His experience from products industry for just under 30 years. a raw material perspective is of huge value to the Council and Gee As Gee Lawson’s Managing Director of the Lawson’s Technical Manager heads up the HFMA’s Technical Working leading distribution and branded ingredient Committee. Married with two grown-up children, his time is spent the HFMA specialists, his company has introduced many enjoying walking and watching football as a keen Arsenal supporter innovative and science backed products from when not working. Discover the experienced team of industry professionals shaping the HFMA for the next year. CounCil CounCil members martin last, mPl marKetinG serviCes ◆ BioCare, represented by Emma Ellis ◆ Lamberts Healthcare Limited, represented by John Todd Martin Last is the founder of MPL Marketing Services, a ◆ Comvita, represented by Rashda Ali ◆ MPL Marketing Services, represented by Martin Last leading international marketing consultant in the healthcare ◆ Cress, represented by Dominic Holmes ◆ Natural Trade Brokers, represented by Tom Moses rashDa ali, Comvita industry, focussing on food supplements and health- ◆ Gee Lawson Nutritional, represented by Jonathan Shorts ◆ Holland & Barrett International, represented by Roger Craddock Rashda is Market Manager related products. With over 29 years’ experience, Martin is ◆ Lanes Health Products, represented by Janet Groves ◆ Solgar Vitamins UK, represented by David James for Comvita, overseeing the an established and high profile consultant in the industry, ◆ Healthspark, represented by Katherine Andreasen ◆ Vitabiotics, represented by Robert Taylor organisation’s European and attending many national and international events worldwide. Middle East operations. A He represents large and small companies in helping advise on how the changing qualified accountant, Rashda EU regulatory environment is influencing changes to marketing strategies in the has worked across several healthcare industry. Martin is an active member of the HFMA and is its European Graham Peter alDis, PresiDent industries managing finance and operations functions representative on the Board of the European Federation of Health Product Keen, Peter Aldis is Chief Executive Officer of Holland & Barrett International, leading including The Perfume Shop, Justgiving and Eldon Manufacturer Associations (EHPM). Martin is also Deputy Chair of the EHPM. This exeCutive health food retailer with the brands Holland & Barrett, Nature’s Way, GNC, De Technology through periods of high growth and ensures that the HFMA is represented at UK and international meetings with DireCtor Tuinen and Essenza. significant change. Rashda joined Comvita in 2009 politicians, regulators, related associations and interest groups to help maintain A well-known In his 24-year career at Holland & Barrett, Peter has been responsible for overseeing finance and operations as Commercial communication and coordination on the position with EU regulation to help figure in the UK’s developing the retail and online commercial strategies for each of the brands, Manager. In 2014, she commenced her current role safeguard the UK natural products industry. natural health including new store development, buying and marketing strategies, and as Market Manager, where her key focus is driving the industry, Graham’s career began franchising of the Holland & Barrett brand worldwide. organisation’s growth within Europe and the Middle in the 1980s with senior roles for East. Katherine anDreasen, healthsParK Northumbrian Fine Foods, preceding a robert taylor, Chair With over 12 years’ experience in the nutraceutical industry, 10-year service as Sales and Marketing Robert is Chairman of the HFMA and has served on its Council for 10 years. Robert Katherine is now Technical and Regulatory Director at Director at soya foods manufacturer, is Senior Vice President of Vitabiotics, the UK’s number one vitamin company. Janet Groves, lanes Healthspark. She is registered with the British Association of the Haldane Foods Group. When that A biochemist with 25 years experience in the health food trade, Robert has health Applied Nutrition and Nutritional Therapy, the Nutritional business was acquired by the global helped launch many of Britain’s best-known, brand-leading supplement ranges, Being part of the Lane family Therapy Council, and sits on the Technical Committee and food ingredient giant, Archer Daniels including Pregnacare, Wellman, Wellwoman, and Perfectil. Vitabiotics is widely meant Janet grew up with the Council of the Health Food Manufacturers’ Association. Midland, Graham relocated to their US regarded as one of the most innovative and fastest growing major supplement company, working most holidays head office in 2001, where he worked in companies in the UK, exporting to 100 markets. Robert has played a key role in during her teens. After obtaining Vitabiotics award-winning marketing, clinical trial program and brand development. Vitabiotics has their Protein Specialities, Nutraceuticals a degree at Keele University, she received the Queen’s Awards for Enterprise on three occasions, in 2013 becoming the first vitamin and Soyfoods businesses, before being acquired a diploma in International Marketing before John toDD, lamberts company to receive the Queen’s Awards for Innovation. promoted to ADM’s Vice President of joining the Company full time in 1977. Janet’s role John originally worked in agriculture as an advisor in animal Corporate Marketing. Whilst in that initially was in customer services, dealing with the day nutrition, before moving in to the health food industry over role, Graham was also Vice President Penny viner, tom moses, to day queries about the products. She was also very 26 years ago, when he joined Lamberts Healthcare. Here, he of The Soyafoods Association of North viCe PresiDent treasurer involved in marketing, and in developing new products. worked initially on product development, then on technical America. After a career in industry Tom has 30 years in the Janet took over as Chairman from her father and began advice, and eventually became Marketing Manager. After as General Manager industry with Brewhurst, After spending time on the HFMA representing LanesHealth on the HFMA Council almost Merck acquired Lamberts in 2003, John became Marketing of a company making Desert Essence and Natural Council and as the vice chair in 2001, his 20 years ago. She has two children and her eldest, Director and is now General Manager. John has two grown-up children and in his licensed natural Trade Brokers and has been a current position as Executive Director of Jonathan, works full time at LanesHealth as Commercial spare time he looks after a wildlife nature reserve in East Sussex. medicines, food member of the HFMA Council the HFMA sees him skilfully negotiating Director. supplements and cosmetics, Penny spent for 15 years, serving as Treasurer since 2003. the needs of his extensive UK seven years as Director of the HFMA and Natural Trade Brokers are the leading sales membership, along with Parliamentary is now its Vice President. Penny also chairs brokerage team serving the health trade. In lobbying, both in the UK and in Brussels. the UK Herbal Forum, and is Director and its sixth year of trading, it represents many of roGer CraDDoCK, hollanD & barrett international Graham also acts on behalf of his Secretary of the British Association of the industry brand leaders stocked in every Roger is the Group Legal Director and Company Secretary of the Holland & Barrett International, which operates retail members as ‘the voice of the natural Homoeopathic Manufacturers. Previously, she independent health store in the UK and Ireland. outlets in the UK, Republic of Ireland, Holland and Belgium, together with Holland & Barrett franchises worldwide. Roger health industry’, and is both vigilant and was a Director and Secretary of the UK branch A dedicated team of nine experienced sales qualified as a solicitor in 1979. After being a partner in private practice during the 1980s, he became a Director of the well-trusted in his defence of the natural of the European Food Law Association. Penny personnel call on over 550 health stores in the Lloyds Chemist group of companies. Roger was part of the team which acquired the Holland & Barrett business in 1991. He products industry in the UK media and is also an independent consultant on food UK and Ireland and all the leading retailers and has been a board member since that acquisition and was heavily involved in the transformation of the business from loss- beyond. and medicines regulation. wholesalers. making to highly profitable.

26 HFMA Anniversary 2015 HFMA Anniversary 2015 27 WHO’S WHO

CounCil ConTinuED...

Dominic Holmes, DaviD emma ellis, cress James, Biocare Dominic runs Cress, a family solgar UK Emma has been Managing business based in the village David represents Director of BioCare since of Hundon, in Suffolk. Cress Solgar UK on the January 2012. Prior to employs five people in the village HFMA Council that, she held a number of locally and a team of seven and also sits Board Director roles across people who work as locally as they can within the on the Technical sub-committee. the business, including Supply Chain Director UK and Ireland supplying Sukin, Australia’s number He is currently in his second year and Technical Director after first joining one skincare brand, Bional Food Supplements, on the Council, having joined BioCare in 2004. Emma’s previous experience Gehwol Footcare and Pascoe to health shops the food supplements industry a includes over five years working at Europe’s and pharmacies. The Cress team works very hard mere four years ago, and having largest health food retailer, Holland & Barrett together to gain distribution in their shops and also previously spent his entire career in Retail, as Company Nutritionist following her to create product trial for the consumer. Cress runs the pharmaceutical industry. Away graduation from the University of Wales with regular in-stores in 300 shops in central London, from work, he enjoys a wide variety a BSc (Hons) in Applied Human Nutrition. Manchester, Bristol, Brighton, Bournemouth, of activities ranging from reading Emma is passionate about nutrition and the Edinburgh and Dublin. The company has specialist (mainly history, fantasy and sci health food industry and is actively involved as marketing and PR knowledge for the natural skincare fiction), music (mainly folk) to board, a Council Member of the HFMA and at board and health food industry and for export into Europe. card and computer gaming. level with Consumers for Health Choice (CHC).

ADViSERS Dr micHele saDler, nigel BalDwin, tecHnical aDviser scientific aDviser Nigel began his role as Technical Adviser for the HFMA Dr Sadler is a Registered Nutritionist in 2013, with a wealth of knowledge and experience with 30 years’ experience. Currently with international food, food ingredient, and specialty working as a nutrition consultant, chemical regulations. He is a recognised expert in the Michele advises on the application of area of food supplements, functional foods and novel nutrition science to industry issues, foods in Europe. Nigel has worked on more than 30 including in the area of health claims, compiling dossiers successful regulatory approvals worldwide and in his role in the HFMA, for health claim applications and advising on protocols helps to influence potential legislation, assists members to prepare for and for clinical trials to support health claim applications. implement new legislation and responds to technical queries as part of the Michele has successfully completed two dossiers for service to members. EU health claim applications, one that resulted in an authorised claim for prunes, and one that has resulted in a disease risk reduction claim for folic acid supplements. DaviD aDams, regUlatory Key skills include expertise in the interpretation of aDviser scientific studies, advising on scientific study design, and David was HFMA Director from August 2003 until writing, editing and communication skills. retiring from full-time involvement in October 2008. Since then, David has continued to work for the HFMA in the new role of Special Projects Director with particular lisa BraDley, focus on issues relating to the Food Supplements commUnications Directive and Nutrition and Health Claims Regulation. aDviser Lisa Bradley founded Pegasus in her 20s with just one client, Jeremy swan, cicero groUP setting up as a limited company Jeremy brings more than 25 years’ experience in in 1995. By 2000, Pegasus had banking, business and politics serving Cicero’s client built a specialist niche as a regional healthcare agency, base across the UK, continental Europe and Asia Pacific. with natural health clients a speciality. The business After 12 years at Citibank and JPMorgan, and four has since grown to include OTC, beauty, pharma and years as an elected London Borough councillor, Jeremy animal health divisions, and now stands as a full service became Cicero’s Chief Executive, leading the business agency, offering design through The LAB, social media since 2001. Jeremy is also CEO and co-founder of Novares.com, an online and digital support. Pegasus has been communications political monitoring and intelligence service, building the digital publishing advisors to the HFMA since 2007, and is currently PR business to its current market leading position in the UK and EU. Week’s Agency of the Year.

28 HFMA Anniversary 2015 PROMOTIONAL FEATURE Life at the heart of the industry HFMA member, Pharma Nord, looks back over its time “Congratulations to the HFMA on helping to shape the health food industry. your 50th anniversary” he last 50 years of key products, backed by science and of has seen many the highest quality, we are no strangers to cam-mag developments innovation,” Henriksen added. w. .com ww T A look bAck

in the health food In fact, Pharma Nord was the first

cam

company to bring coenzyme Q10 industry and Pharma ◆ 1988: Company founded by Bent Henriksen Awards 2014

Nord has been present supplements to Europe, and Bio-Quinone (OBE) in Morpeth, Northumberland. He

HIGHLY COMMENDED

in many of the key Active Q10 continues to be the company’s discovers a huge demand for its initial range

Best Alternative milestones, often best selling product. of six pharmaceutical-grade natural health ★ ★ ★★ leading the way with new research and “There is a big market for CoQ10 today, products. ★ product developments. and we are proud to say that Pharma ◆ 1991: Pharma Nord develops Antox, a natural Managing Director, Bent Henriksen OBE, Nord’s is the original formula.Due to and non-invasive treatment for chronic (pictured) takes a look back over Pharma its stability and ability to raise blood pancreatitis, with over 10,000 patients treated Nord’s history and how the firm has CoQ10 levels, Bio-Quinone Active Q10 to date. www.mycologyresearch.com | [email protected] | Tel: +44-1582-485-209 helped shape the health food industry we is the official reference product of the ◆ 1994: Pharma Nord proves that Bio-Quinone know today. International Coenzyme Q10 Association Active Q10 formula is the most bio-available “When I founded Pharma Nord UK from and much research relates to the effects of preparation on the market (Weis et al, 1994). my own home more than 27 years ago, I our CoQ10.” ◆ 1997: Pharma Nord expands into its own couldn’t have predicted we’d become one Pharma Nord was also the first to purpose-built Pharma Nord House, in Morpeth. Mycology 1.2h.indd 1 01/07/2015 12:35 of the foremost nutrition brands in the introduce Omega 7 sea buckthorn oil to ◆ 2003: Mantle et al show that Pharma Nord UK,” said Henriksen. the UK and the formula is still the only one Ginkgo Biloba has the highest antioxidant “Our focus has always been to to be proven successful in clinical studies. activity of any preparation on the market. provide safe, effective, pharmaceutical- Now, it is used by thousands of customers Pharma Nord also introduces Omega 7, the first grade dietary supplements, based on to eliminate dryness conditions. sea buckthorn supplement in the UK. solid research. Put simply, we want Commenting on the HFMA’s 50th ◆ 2006: Prelox, from Horphag, Switzerland, is our products to work. We use active anniversary, Henriksen concluded: added to the range as a unique, natural male ingredients that the body can recognise “We’ve been delighted to have worked sexual health product, backed by research. and absorb, meaning high bio-availability.” with the HFMA over the years and thank ◆ 2009: Bio-Vitamin D3 enters the market. It has Pharma Nord has never been a them for their technical knowledge become one of the most popular products company to rest on its laurels. and support throughout Pharma Nord’s supplied to pharmacies, health food shops and “While we prefer to specialise in a range journey.” hospitals. ◆ 2012: The KiSel-10 study is published in the International Journal of Cardiology.The trial reveals how Q10 and selenium can reduce cardiovascular mortality and improve heart function in health, older people. ◆ 2013: Pharma Nord celebrates its 25th anniversary. ◆ 2014: The Q-SYMBIO study is published in the Journal of the American College of Cardiology. The trial reveals how supplementation with Q10 can dramatically reduce cardiovascular mortality. Lady Prelox, from Horphag, launches as the first natural supplement to improve sexual pleasure, desire and comfort in women of all ages. ◆ 2015: Pharma Nord UK has over 40 products in its portfolio, and more to come.

30 HFMA Anniversary 2015 MEMBERSHIP Why it pays to be a member

This industry is stronger as a collective, and here, we detail why it pays to be a member of the HFMA.

s a mission, the HFMA sets out to ◆ PR: A specialist agency and expert panel building of strong relationships with: be the authoritative voice of the assist with national media. ◆ UK legislators: Government, MPs Anatural health industry, supports the ◆ EU legislators: EU Commission, MEPs interests of its members with legislators and Advice ◆ Regulators: LACORS, MHRA, DoH, DTI, regulators, promotes industry best practice ◆ Events: A regular programme of practical, EFSA (European Food Safety Authority) for product quality and safety, and provides educational events. ◆ Enforcement agencies: BEG (Business responsible information for consumers. ◆ LAPAD: Hundreds of companies each year Expert Group), TSI (Trading Standards But what does this mean in practice if take specialist, and highly cost-effective, Institute), CAP/ASA. you are a member? And why should you advice from HFMA’s Labelling, Advertising ◆ Initiatives: Other well-considered consider joining? and Promotion Advice Division (LAPAD). initiatives – legal opinions, legal action, ◆ Codes of practice: The HFMA operates public petitions etc are used to achieve Support three widely-respected Codes of Practice industry objectives. ◆ Bulletins: Frequent email and postal for Advertising, Good Manufacturing ◆ Partnerships: The HFMA has membership alerts direct to your business. Practice, and Upper Safe Levels, as well as or partnership arrangements with the ◆ Website: Up-to-the minute password- exclusive HFMA Product Standards (aloe UK Herbal Forum, FPB (Forum of Private protected Members’ Section. vera, propolis). Business), IHTA (Irish Health Trade ◆ Meetings: Special Interest Group ◆ Advisers: Renowned Political and Public Association). meetings for first-hand expert comment. Affairs, Regulatory, Scientific and Technical ◆ International: The HFMA is an active ◆ Expert advice: HFMA Advisers, Secretariat Advisers supplement the HFMA’s in-house member of EHPM, the European and LAPAD provide expert advice on a expertise. federation of Associations of Health myriad of issues. Product Manufacturers, and, via EHPM, ◆ Strategic political and public affairs protection IADSA, the International Alliance of support. Regular dialogue, negotiation and the Dietary/Food Supplement Associations.

TwenTy reasons To join The hFMa

1. All suppliers to the health food trade local MP and MEP. scientists and health professionals are threatened by legislation that 6. Via the HFMA, you can benefit from the recruited for professional handling of could decimate key sectors. The HFMA advice of our political affairs experts at media issues. advises you on how to fight for the Cicero Group. 14. Understand EU and international right outcome on legislation and keeps 7. Borderline issues – benefit from LAPAD’s developments via HFMA membership of you up-to-date with key legislative and (Labelling, Advertising and Promotion EHPM and, via EHPM, of IADSA. regulatory developments. Advice Division) expert assistance. 15. Tell your customers that you are 2. Members receive bi-weekly bulletins 8. Sports nutrition – appreciate the threats, supporting the industry fight for and can attend several Working Group the opportunities and the action to be proportionate legislation and spread meetings a year entirely free of charge. taken. the news within your company – all 3. Enrich your knowledge via the wealth 9. Help us to clean up our industry and colleagues can receive HFMA bulletins of information from privileged access raise industry standards. and attend the Working Group meetings. to the Members’ section of the HFMA 10. Your queries answered – HFMA 16. The HFMA is fully democratic – each full website. Secretariat, LAPAD and advisers are at Member company has one vote and can 4. You would be supporting an the end of the phone. stand for the Council. organisation that has key contacts 11. Enjoy Member-rate access to the 17. Regular opportunities are available to with the DH, MHRA, TSI, Defra, BIS, renowned experts at LAPAD and enjoy a network with industry colleagues. MPs, MEPs, UK Government Ministers, free labelling and marketing ‘compliance 18. Comply with HFMA Codes of Practice EU Commission, etc. You can also check’ when you apply for membership. and raise industry standards. benefit from HFMA memberships and 12. Top industry PR agency, Pegasus, 19. Gain competitive advantage partnerships with EHPM, IHTA, and FPB. promotes natural health products for the by understanding threats and 5. Lobby legislators effectively by being benefit of HFMA Members, and helps opportunities first. advised exclusively by the HFMA and combat negative PR. 20. Support your industry association and it learn how to recruit assistance from your 13. Access to our expert panel of top will support you.

32 HFMA Anniversary 2015 LAPAD Learn about LAPAD Discover why the labelling advice service offered by the HFMA is an important part of membership.

n an industry where what is stated on the label is just as important as what Igoes in the pack, it has never been more important to ensure that labelling and advertising is of the highest standard and meeting all regulatory requirements. This is not only important for an individual company’s interest, but also to help maintain the high standards of this industry generally. HFMA membership provides companies with direct access to two of the best regulatory advisors in the industry in the form of Gwyneth Massey and Gwyneth Massey Jenny Akers through its LAPAD (Labelling, Advertising and Promotions Advice Division) service. This essential service provides an initial complimentary, Jenny Akers ‘compliance’ overview of labelling and marketing as part of the application for membership. Guidelines and help notes are compiled presented in a considered, fair, legal and the established legal framework and by LAPAD as an aid to understanding the truthful manner. Compliance with this industry codes and guidelines. General requirements of relevant legislation, which Code of Advertising Practice, in spirit guidance on classification and determining can be accessed at any time via the HFMA as well as in principle, is a condition suitable claims for products outside the website. membership for all HFMA member scope of the Code may also be provided companies. on request. HFMA Code oF AdVeRTISING HFMA LAPAD provides comprehensive PRACTICe advice on all aspects of materials that fall The HFMA Code of Advertising Practice, within the scope of the Code, including administered by LAPAD, was established the labelling and advertising of food Find out more as a focus for industry self-regulation supplements, foods and cosmetics and the If you are interested in finding out for terms of product advertising and advertising of medicinal products in the more about HFMA membership promotional standards. UK. and the services it can offer, such as The underlying principle of the Code The focus of the service is on assisting LAPAD, contact Executive Director, is for labelling and advertising to be members to present their products within Graham Keen, at [email protected]

34 HFMA Anniversary 2015 FUTURE PLANS Looking ahead

The HFMA boasts a rich history. But, as it marks 50 years since it was founded, what does the road ahead look like? Chairman, Robert Taylor, revealed more.

What have been your highlights since taking over as What are the key Chair of the HFMA? issues that the HFMA is Q Q currently dealing with? Robert: Well, with so much happening, my first year passed so quickly! I think that, Robert: First and foremost, we are given its significance for public health, that receiving confirmation of the approval determined to continue our staunch of the new folic acid health claim must rank very highly. But, of course, the most support of the MHRA in its defence of significant, though not necessarily a highlight, was the outcome, three years after the unlicensed status of glucosamine, we initiated proceedings, of our legal action against the European Commission over and the potentially massively damaging the deeply flawed implementation of the Nutrition and Health Claims Regulation. precedent that a negative outcome will result in. The HFMA stood alone in supporting the MHRA, and we will be side-by-side with them in the Court of Why do you believe, as a Appeal in October this year. Other very company operating in this important current issues are the ongoing sector, it is important to be flawed implementation of the Health Q Claims Regulation and the reclassification a member of the HFMA? of permitted food additives for the Robert: There is no question that any company production of food supplements, that genuinely holds the best interests of particularly those in liquid and syrup form this industry at heart, and hopes to derive its for infants and young children. business from the natural health sector, should unite with other like-minded companies under the HFMA’s banner. It is our strength in numbers that gives us a voice, and a seat at the How do you envisage table. No other organisation in this industry the industry changing has more consistently shown, time and again, Looking Q in the coming years that it will go to the barricades to protect its specifically in terms of the members’ interests. We have been doing this regulatory environment? for 50 years now, and will continue to do so for Q at the health the next 50! claims legal Robert: A lot depends on three key challenge, what are factors; one, whether the new European the next steps now? Commission’s bold statements that it In terms of the future, intends to listen more and be more what is on the agenda for Robert: Following the cognisant of the interests of SMEs the HFMA? European Court’s recent (75 per cent of the HFMA’s member Q judgment, which failed companies are small and medium-sized Robert: First and foremost, and always top of to recognise many of our enterprises); two, what concessions can mind, is to continue to promote, protect and fundamental concerns, we be achieved by the Prime Minister in defend the interests of our 130-plus member are now considering the his negotiations with other EU member companies, and to continue to offer balance on judgement before deciding states that might result in less over- behalf of this industry when negative news stories whether to appeal the regulation and fewer ‘straight banana’ appear in the national media. On the positive side, Court’s decision. Our lawyers issues, that cause such frustration to our we will shortly be publishing the report from our are currently reviewing the industry and other sectors as well; and roundtable meeting of academics ‘Micronutrients findings in detail and we will three, the outcome of the UK’s In/Out Initiatives for Future Health’, which was led by then take a decision about Referendum, which could come sooner Professor Peter Aggett. potential next steps. than generally imagined.

36 HFMA Anniversary 2015 “Congratulations on Spatone congratulates the HFMA on their 50 great years” 50th anniversary from Target Publishing.

15YEARS 2000-2015

SUMMER 2015 The UK and Ireland’s top trade magazine for the independent retailer JULY 2015 JUNE/JULY 2015 UK AND IRELAND’S LEADING NATURAL PHARMACY MAGAZINE The trade magazine for the speciality and fine food industry For retail grocery buyers of real foods and natural products Manufacturing

Education NaturalLifestyle Fine Foodies Retailing LOVE LIFE, LIVE WELL — NATURALLY www.mynaturallifestyle.com July 2015 FINEFOOD Passionate about good food Training organic&natural HEALTH New products TheUK’s INTERVIEW best business SUMMER 2015 VOL. 12, ISSUE 2 www.organic-business.com business Inside this issue Read t t t FREE HEALTH GROWING YOUR KNOWLEDGE OF NATURAL PRODUCTS your free Organic Summer Trading HEALTH MAGAZINE foodie approval beauty places Kerridge’s CLAIMS HARMACY NATURAL P magazine In a regular column A panel of experts The Fairtrade BLOW B U S I N E SS online for Organic & Natural discuss how you can Foundation Sweet now kitchen Business, the Soil better promote your discusses the The HFMA reacts Association sets out natural and organic issues around after legal challenge CPD FAC T F I L E m F OOD o F OOD c . CHEF, TOM KERRIDGE, changes to certification beauty offering this direct trade w ss w e against health claims w in . s na bu REVEALS HIS standards. summer regulation is dismissed turalpharmacy by European court. thing COOKING Page 4. New certification CEO sets out the road ahead BUSINESS With the warmer weather upon 4 ISSUE 3 VOL 2015 | SUMMER INSPIRATION Footcare in Travel health us, is your dessert offering ready oil Association and consumers can trust. the norm in schools, hospitals, care homes and to tempt consumers? SCertification Speaking about the new role, Martin said: “I workplaces – all places where people have little FREE FROM pharmacy Summer has announced am looking forward to leading Soil Association food choice.” FOCUS a new Chief Certification through the next phase – continuing Martin talked to Organic & Natural Business in is here Executive. to work hard to make organic accessible for more detail about his plans in his role as CEO, and How retailers can Martin Sawyer everyone and growing our certification business why he felt this was an important cause to be better tap into the PLAN THE PERFECT joins the UK's in all areas across food, textiles, health and beauty involved in. opportunities within largest organic and forestry products. He told the magazine: “The growth in the the gluten free ALFRESCO FARE certification body, “I believe that everyone should have access sector is significantly stronger than the broader market. Page 28. CPD module: bringing with to local, seasonal, affordable, healthy and marketplace, organic is bucking the trend. But we Summer him a strong organic food. I’m looking forward to working need more education and getting consumers background in with an organisation that shares this vision. Soil to really begin to feel concerned about food probiotics and

the food industry, who is said to be well placed Association schemes like the Catering Mark manufacturing and why organic is important.” www.healthfoodbusiness.co.uk at us on the web Visit to lead Soil Association Certification through the already show great success in providing over Turn to page 30 to read more about what stunner gut health next phase of its development. one million meals each day, making good food Martin has to say. Martin brings extensive experience in Your natural beauty consumer food markets, having worked in NEW! FAITH IN THE management roles for Premier Foods, Bomfords, secrets for summer Oscar Mayer and Bakkavor. He has operated FUTURE The in both corporate and private business Forty years after its revealed Sports environments in the UK and on mainland Europe, creation, Faith in Pregnant leading strategic change, senior commercial Nature continues to summer relationship building, operational performance lead with innovation. improvement and accelerating turnover through Page 42. nutrition both organic growth and acquisition routes. pause IN EACH ISSUE: Soil Association Certification is responsible sale PLUS: for certifying over 70 per cent of all organic Discover the holistic ways l The latest products l Fully-referenced features from leading experts l Research news direct products sold in the UK. Certifying organic What’s best for barbecue Retail trends from the lab l Industry issues explained l Legislation and licensing l Retail and business Plus: food and farming, organic textiles and organic to boost your fertility

JULY 2015 JULY Focus on Fodder beauty products since 1973, the team has built advice to boost the bottom line season in-store? SUMMER PICNICS ] up extensive practical experience and provides New to market support before, during and after certification. COTSWOLD CUISINE ] CONTROL CRAVINGS l THE NEED FOR PROTEIN l NUTRITION FOR KIDS Certifying other schemes like the Food for NEWS ANALYSIS RESEARCH LEGISLATION Enter the world of Ten Acre Life Catering Mark and FSC and PEFC forestry HEALTHY TEAS l HEALTH NEWS l NATURAL LIFESTYLE GIVEAWAYS COOKING WITH THE SEASONS ] Plus From the publisher of Fine Foodies standards also delivers quality marks that industry Enticing supermarket shoppers WWW.NATURALPHARMACYBUSINESS.COM Published by FREE

MAGAZINEFREE PADDLEBOARDING | GREAT GLEN WAY | HYDRATION, CHILD CARRIERS, WINDSHIRTS & BASELAYERS THE UK’S LEADING MAGAZINE FOR THE OUTDOOR TRADE OUTDOOR ENTHUSIAST MAGAZINE JULY 2015 £6 I-Mag www.oe-mag.com Medical wisdom ‘One body, one Parasites, coeliac Fasting LOCAL NEWS I PRODUCTS I EXPERT ADVICE in the rain forest: chance’: a client disease and reinvented: how lessons from with fatigue is stools: we’ve got it the fast-mimicking shamans in our powered up with all in our gut health diet boosts stem True❋ EAT WELL ❋ LIVE WELL ❋ BE WELL HealthWWW.TRUEHEALTHMAG.CO.UK JULY 2015 Naturally Learning Zone special nutritional therapy research update cells and more NWWW.NUTRITIONIMAG.COMutritiRESEARCH AND EDUCATION FOR TOMORROW’S PRACTITIONERn outdoor The magazine for complementary and alternative medicine professionals ailer JULY / AUGUST 2015 • VOLUME 11 ISSUE 6 SUMMER 2015 JULY / AUGUST 2015 VOLUME 11 ISSUE 6 outdoor JULY/AUGUST 2015 enthusiast Ret enthusiast CARDIO goodSUPPORTING NATURAL HEALTHhealth IN IRELAND SUMMER 2015 CHECK Ireland’s CLEVER Get up to speed with the BEST Adventure latest natural remedies 8 COGNITION HEALTHFREE

for heart health w Maintaining healthy cognitive function

w cam MAGAZINE

w e . n .i a h t lt through the years ur ea SAFARI allygoodh GET A model Nutrigenomics: SKIN JUICING SOOTHE EXPLORE BY hypothyroid Nutritional interventions mum for skin conditions foot and paddle Discover the secrets to a healthier, happier Ireland’s sweetheart case study and thinner life! and busy mum, Alison BACKPACKING Canavan reveals her shows how to DIET Holiday health secrets with kids DESIGNS use those results Recommendations for healthy Retail outlet focus: Health weight loss The Valley Natural remedies for Beat Plus: PLUS: Seller’s guide to lightweight gear stress ✦UNDERSTAND CURCUMIN sun protection, insect ✻ Holiday health rules ✦RESEARCH NEWS Recycling with Polartec IN THIS ISSUE The holistic ✦A CLOSER LOOK AT CNS www.oe-mag.com ✻ Shape up for summer solutions to ✦SIMPLE DETOX RULES OutDoor 2015 preview bites and tummy bugs ✻ Healthy festival tips ✦I-MAG GIVEAWAYS WIN OVER £3.50 combating ✦CPD DIRECTORY £1600 WORTH stress ✻ NGH giveaways VOLUME 11 VOLUME ISSUE 6 R Healthy Facts R Science Update R Natural Beauty R Well-Being R Expert Advice R This Season’s Giveaways 2015 2015 2015 2015 cam camfocus on camfor doctors camsummit cam PLUS: Facebook marketing, news, making the web work for you and expert opinion OF PRIZES conferences awards READ THE NUTRITION I-MAG AND REGISTER YOUR SELF-DIRECTED CPD CREDITS ISSN 2056-547X From the publishermagazine of Outdoor Enthusiast

THE NATURAL DIRECTORYTRADE 2015 FOR THOSE THAT WORK AND PLAY OUTDOORS In association with

The magazine for complementary and alternative medicine professionals JULY/AUGUST 2015 £6 natural THE CAM DIRECTORY 2015/2016 cam SPORTS in JULY 2015 NEW FOR 2015/16! M Improved online Your essential buyer’s guide. In-print and online. tradet�e service see inside ❋ YOUR EYES ❋ YOUR VISION ❋ YOUR HEALTH for details FUNCTIONAL WWW.VISIONMATTERS.ORG.UK directory www.fsnmag.com OFFICIALnutrition JOURNAL OF THE FUNCTIONAL SPORTS NUTRITION ACADEMY VISTA PWWW.MOUNTAINPROMAG.COMRO SUPPLY ➤ JULY 2015 THE NEW SUPPLEMENT FOR CONTRACT MANUFACTURERS AND INGREDIENTS SUPPLIERS Inside Eye Bright Recipe cam 2015/2016 inspiration CUSTOMER A COMPLETE CLEAN ARE YOU BEING SAVVY Ask the CARE SERVICE LABELING � THE INDISPENSABLE PRODUCT GUIDE FOR CAM PRACTITIONERS WHEN IT COMES TO YOUR EYE HEALTH? & experts Coastal Health’s Health Innovations Global Health passion for ensures it is offering Labs and its 2015 Elite 15YEARS good customer a wide range of efforts on the 2000- 2015 service. choice when it Clean Label Page 22. comes to its services. Movement interview: Page 16 Page 20. ALPINE Lewis SPECIAL A HEALTHY Coleman ROAD AHEAD

With a move Running with the best: to a brand new purpose-built Fat HQ, along with Jon Griffith rapid growth, the future is The nutrition rules looking bright metabolism HOW YOUR DIET CAN for Cambridge AFFECT THE LONG-TERM You’ve LIVE ONLINE Commodities. LIVE ONLINE BMG guide: Tim Blakemore The Formula 1 HEALTH OF YOUR EYES been framed Page 12. TOP TIPS ON PICKING

... www.healthfoodbusiness.co.uk microbiota www.cam-mag.com THE PERFECT GLASSES The eyes have it: JULY/AUG 2015 £6 JULY/AUG Carb cycling HEALTH Plus: Keith Partridge published by official magazine for In association with CAFFEINE AND PERFORMANCE I COACHES INTERVIEW, GAVIN PAVEY OTC EYE CARE HEALTH F OOD organic&natural In association with Health Food Business and Organic & Natural Business magazines BUSINESS business PLUS: EXPERTS Q&A I LATEST NEWS, RESEARCH AND NEW RELEASES COMPUTER SCREEN SAFETY F OOD EXERCISE FOR HEALTHY EYES In association with BUSINESS ■ GREG BOSWELL ■ ROBIN CAMPBELL ■ REVIEWED: ROCK GEAR, ALPINE BOOTS, WINDSHIRTS

2015 2015 2015 camconferences camfocus on camsummit

Target Publishing is the leading contract publisher, content provider and event organiser in the natural health, complementary medicine, sport, education, outdoor and food sectors. Reaching an audience of three and a half million people through our magazines, events and contract publishing services, we can help you target your audience directly.

www.targetpublishing.com