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MEGA Ekaterinburg Kosmonavtov prosp. Kosmonavtov Khanty-Mansiisk autonomous Market overview Welcome district . tr s to MEGA ra e Catchment areas People Distance h k u ly Perm B Ekaterinburg region Primary 250,700 < 8 km Chelyuskintsev str. Nizhny Tagil Novomoskovsky trakt Tumen region Secondary 964,200 8–20 km Pervouralsk MEGA EKATERINBURG IS ONE OF THE Ekaterinburg sa str Schor REGION’S LEADING RETAIL AND ENTER- Kamensk-Uralsky Tertiary 2,742,700 20–200 km TAINMENT CENTRES, THANKS TO ITS Chelyabinsk Republic Kurgan region region LOCATION, WELL-DESIGNED LAYOUT, of Bashkortostan PRESENCE OF IKEA AND RETAIL MIX. Total area: 3,957,700 MEGA Ekaterinburg shows stable index of brand awareness of 96%. Every 5th resident visits MEGA twice a month. It’s also one of the few upmarket shopping centres in the city. With ambition to stay the strongest retail destination in the region for many years ahead, MEGA Ekaterinburg has launched Commercial Upgrade project. The project will bring the shopping experience to the new level by upgrading internal common areas, exterior and undercroft parking, with focus on important parts of the property el- ements, which have high impact on custom- ers’ perception and tenants’ performance. Willing to sustain our Scandinavian origin we were looking for simple and environmental- ly friendly design solution of our centre. At the same time we were very much inspired by Ural nature making location of MEGA Ekaterinburg a special one. MEGA visitors will picture Ural Mountains and mountain lakes approaching MEGA. Entering inside our customers will be embraced by dim lights and natural patterns making you feel like at forest lawn. Key upgrade areas: ● Faсade ● Parking ● Flooring ● Entrances ● Celing ● Lighting ● Walls ● Food-court 2 3 Getting around The city of Ekaterinburg attracts shoppers . tr from other cities, not only from the Sverd- s v e ts lovsk region but also from the neighbouring Creating n i k s City u city and region of Chelyabinsk. ly center e h the perfect C The city has a large international airport sp. a pro shopping space Lenin and is the hub for 6 federal highways and 7 railways. str. heva Malys Coffee Novomoskovsky trakt Ekaterinburg’s urban development focuses on areas close to MEGA. MEGA stands to profit from a very strong projected increase of the population within its direct surround- ings.In total, housing projects for about 83,000 residents will be completed within Airport At IKEA Shopping Centres Russia, we In fact, excellent relationships with many the primary catchment area by 2015. By design MEGA centres to suit the local area retailers have brought famous internation- 2020, housing projects for another 260,000 and consumer. Layout and retail mix is tai- al brands to Ekaterinburg and Sverdlovsk people will be realised next to MEGA. lored to the area, enabling our tenants to region for the first time. attract the optimum number of shoppers. The size NOVOMOSKOVSKYand shape of it market r. llurgov st Meta Opened 2006 AUCHAN GBA 130,000 m² GLA 102,000 m² cash & carry City METRO IKEAcenter 26,000 m² OBI IKEA Auchan 22,800 m² OBI 14,500 m² ad Bypass ro Mall 39,000 m² Airport Stores 150 Parking space 5,800 (with allocated disabled parking) Parking area 308,000 m² Address: 87 Metallurgov St. Parking ratio 60 spaces Nearest metro stations: Geologicheskaya per 1000 m² GLA Top retailers: Adidas, Auchan, Benetton, Berliner, Burger King, Family fashion Classic fashion Distance to the city centre: 7 km The Body Shop, C&A, Calvin Klein jeans, Calzedonia, Corso Como, Land 29 ha Detsky Mir, Ecco, Ecco kids, H&M, Henderson, Hogl, IKEA, Ile de Distance to the airport: 20 km Sport Food Beaute, Intimissimi, Kira Plastinina, L’etoile, L’occitane, Lacoste, Levels Lady and Gentleman, Levi’s, LUSH, MAC, Mango, Marks&Spencer, Public transport: buses, fixed-route taxis 1 level + underground parking Service Young fashion McDonalds, MEXX, Mothercare, M.video, Next, New Yorker, OBI, Palmetta, Pandora, Paul Bakery, Pull and Bear, Quiksilver, Reebok, By car: from Metallurgov St. Loading mall level servicing: Electronics Other premise Reserved, re:Store, River Island, Salamander, Snezhnaya Korole- va, Sportmaster, Stradivarius, Tezenis, Tommy Hilfiger, Violeta by and bypass road 5 loading bays Mango, ZARA and many others. 4 5 Saint-Petersburg x2 Get to know the area Moscow x3+1 Nizhniy Novgorod Khanty-Mansiisk Kazan autonomous district Ekaterinburg Samara Rostov-on-Don Ufa Krasnodar Perm region EKATERINBURG IS ONE OF THE Omsk Nizhny Tagil LARGEST FINANCIAL AND BUSINESS Novosibirsk Tumen CENTRES OF RUSSIA WITH MANY region TRANS-NATIONAL CORPORATIONS, Pervouralsk Ekaterinburg FOREIGN CONSULATES AND FEDERAL Kamensk-Uralsky AND REGIONAL CREDIT AND FINANCE Chelyabinsk ORGANISATIONS. region Kurgan region The city of Ekaterinburg The Sverdlovsk region 6:00 AM 9:00 AM 11:00 AM MEGA Ekaterinburg is situated in the west- Ekaterinburg ranks third in Russia in terms The Sverdlovsk region is part of the Rus- ern outskirts of in Ekaterinburg. Ekaterin- of retail turnover (after Moscow and St sian Federation and the Ural Federal Dis- burg is the main administrative, industrial, Petersburg). In terms of the amount of trict. Straddling both Europe and Asia, it cultural, scientific and educational city of investment in its economy, Ekaterinburg is the largest region in the Urals. It enjoys the Ural region. It’s situated in the central ranks 4th after Moscow, St Petersburg and stable economic growth and, according to part of Eurasia on the eastern slopes of Kazan. the majority of key social and econom- the Ural mountains, on the banks of the ic development indicators, is among the London Moscow Ekaterinburg Iset River. Change of market potential stems from growing consumer expenditures and changes in the number of inhabitants. top ten regions in the Russian Federation. By 2020, a total growth of about 85% Over 20 countries have offices here in- is predicted compared to 2012. cluding the US, UK, Germany, the Czech Population: 4,320,700 people Republic, China, France, Hungary and Area of the region: 194,300 km² Vietnam. Industries: Industries: mechanical Population: 1,400,000 people engineering, metal processing, The major cities are Ekaterinburg, Nizhny Tagil, Kamensk-Uralsky and Pervouralsk. City area: 491 km² chemical and petrochemical industries Retail turnover: Retail turnover: 22,7 billion EUR (2013) over 72% of regional retail turnover 6 7 Join us to create a successful story IKEA SHOPPING CENTRES RUSSIA LENINGRADSKAYA STR. ESTATE 39, BLDG 5 KHIMKI, MOSCOW REGION 141400 RUSSIAN FEDERATION T: +7 (495) 221 33 11 E-MAIL: [email protected] WWW.IKEASCR.COM IKEA Shopping Centres Russia give notice that: (i) this brochure is set out as a guidance only, and does not constitute, nor consti- tute part of an offer or contract; (ii) all descriptions and other details are given without responsibility and any potential investor or occupier should not rely on them as statements or representations of fact but satisfy themselves by inspection or otherwise as to correctness of each of them; (iii) no person in the employment of the agents has any authority to make or give any representation or warranty whatever their relation to the Company. Dated: 2014..
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