Neelam Mulchandani

Neelam Mulchandani 309, Building 78,Discovery Gardens, Dubai, (M) +971 54 4407170, Email:[email protected]

Career Objective

To achieve success in the field of advertising and digital marketing and grow within an organization by using my artistic and collaborative qualities to adequately understand and meet the requirements of the business.

Education

Examination Name of Institution Board/University Year Percentage

Diploma in Advertising EMDI Institute of Media Greycells Media 2011 69% & Media and Communication Education

Jai Hind College, B.Com Mumbai Mumbai University 2012 71%

Professional Experience

Be Unique Group, Dubai June 2017 to August 2017 Social Media Assistant Responsibilities  Manage social media properties like Facebook, Instagram, Twitter, LinkedIn etc. for clients using Sprout Social.  Community management for client’s profiles on different social media platforms.  Blogger and Influencer Management for clients based on the nature of their business.  Preparing social media competitive analysis.  Content writing for variety of web platforms like website and landing page.  Edited blogs, articles and press releases contributed by bloggers for websites (sharp eye for spelling, grammar, tonality mistakes).  Optimization of landing page for strong conversion rate and knowledge of on-site SEO.

ILOH, In Lieu Of Hue (Self Initiative) July 2015 to August 2016 Responsibilities  Creating design requirements by pitching to clients with designing solutions (logo, banners, marketing material).  Building communication between clients and team by regular emails and follow up.  Promoting the organization’s activities through social media.  Creating verbal content for clients in their design using their existing material.  Creating customized products for the clients using their caricatures and other graphics.

Flamboyant Trends, Jaipur January 2013 to June 2015 Social Media Marketing Flamboyant is a clothing brand especially for printed bottom wear for example boxers, hot pants, pajamas etc. Its USP is the graphics used in the printing of fabric. The products are sold online as well as offline. Responsibilities  Creating the graphics used in the printing of fabric.  Build and execute social media strategy through competitive research.  Generate, edit, publish and share daily content (promotional content through images or videos).  Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.

Sudosaints (Freelancing) Graphic Designer An IT startup in Pune, offering software solutions such as branding, user experience, interface designs and web and mobile application development.

Responsibilities:  Understanding clients need through a research in their brand guidelines.  Creating various designs as per clients’ requirements (logo, banners, marketing material).  Creating variations for multiple options for clients.

Bluebox Capital Pvt. Ltd., Mumbai June 2012 to September 2012 Marketing Intern Responsibilities  Offline marketing through cold calling and contributed in formulating the ideal pitch to approach companies.  Online marketing through Email marketing campaign.  Market research.  Worked on the company’s marketing material.  Attended Times Franchise Expo and InformEx.  Following up with the BRMs and tracking their daily activities.

Computer Knowledge

 Good working knowledge of designing software like CorelDraw and Photoshop.  Basic knowledge of Web Designing and understanding of HTML codes.

Visa Status

On Spouse Visa.