Chris Yemma Frito-Lay 972-334-3924
[email protected] Kristen Mueller Mtn Dew 914-767-7450
[email protected] PEPSICO DEBUTS STAR-STUDDED JOINT ADVERTISEMENT FOR DORITOS BLAZE AND MTN DEW ICE® AHEAD OF SUPER BOWL LII Epic Rap Showdown Combines Cinematic and Musical Talents of Morgan Freeman, Peter Dinklage, Missy Elliott and Busta Rhymes PURCHASE, N.Y. (Jan. 30, 2018) — Doritos Blaze and MTN DEW ICE today unveiled their joint advertisement airing during Super Bowl LII on Feb. 4. Titled “Doritos Blaze vs. MTN DEW ICE,” the :60 in-game advertisement (watch here) pairs Morgan Freeman and Missy Elliott for MTN DEW ICE to take on Peter Dinklage and Busta Rhymes for Doritos Blaze in an unforgettable lip-sync rap battle. The epic commercial features Peter bringing the heat with his scorching lip-sync rendition of Busta’s verse from the track “Look at Me Now,” and Morgan giving the chills with an ice-cold lip-sync performance of Missy’s chart-topping hit “Get Ur Freak On.” As Peter takes a fiery bite of Doritos Blaze, his world is engulfed in flames, which then freezes over once Morgan takes a refreshing chug of MTN DEW ICE. As previously established in teasers for the spot, Busta and Missy act as the duo’s “coaches.” As the intensity rises in the rap battle, Busta and Missy make cameo appearances to continue their support. The creative in the spot mirrors the boldness and originality fans have come to expect from Doritos and MOUNTAIN DEW®. 1 Fans Encouraged to Continue the Battle Using an exclusive Snapchat lens available starting on Super Bowl Sunday, fans can record their own performance inspired by the advertisement.