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Chart Your Snack Category Growth C H A R T R T A I N H G C CHART YOUR SNACK 20 19 S S CATEGORY GROWTH U S C C E WHAT IS C.H.A.R.T.? The PepsiCo Foodservice process designed to optimize a-la-carte lunch offerings, C.H.A.R.T. educates K-12 foodservice directors about our flavorful solutions that can brighten faces and positively impact nutrition. Data shows that refining your product assortment and providing more variety will improve sales in your cafeteria. From Core Rack Placements to Vending, C.H.A.R.T. is your guide to our products, recommended merchandising mixes, key growth categories and strategic regional suggestions. CORE PORTFOLIO • Lay’s® is the #1 Potato Chip brand and a staple in many students’ homes • Doritos®, Cheetos®, Ruffles® and Funyuns® are also top sellers in their respective Foodservice Categories* • Offering your student’s favorite products can improve sales in your cafeteria Source: NPD Sales in Foodservice channels, 2018 NATIONAL BEST SELLERS PKG CASE SHELF PRODUCT DESCRIPTION EACH GTIN CASE GTIN SIZE COUNT LIFE DORITOS® Reduced Fat Nacho Cheese 1 oz 72 bags 028400042437 00028400317481 49 DORITOS® Reduced Fat Cool Ranch® 1 oz 72 bags 028400052979 00028400360968 49 DORITOS® Reduced Fat Flamas® 1 oz 72 bags 028400620468 00028400628297 42 DORITOS® Reduced Fat Spicy Sweet Chili 1 oz 72 bags 028400088725 00028400490931 49 CHEETOS® BAKED Whole Grain Rich Cheese - Crunchy .875 oz 104 bags 028400623285 00028400629331 56 CHEETOS® BAKED Whole Grain Rich Cheese - Flamin' Hot® .875 oz 104 bags 028400623537 00028400629843 56 REGIONAL FAVORITE ITEMS PKG CASE SHELF PRODUCT DESCRIPTION EACH GTIN CASE GTIN SIZE COUNT LIFE CHEETOS® Fantastix® Chili and Cheese 1 oz 104 bags 028400052993 00028400360982 42 CHEETOS® Fantastix® Flamin' Hot® 1 oz 104 bags 028400075060 00028400435789 42 LAY'S® BAKED Original Potato Crisps 1.125 oz 64 bags 028400071888 00028400443968 56 LAY'S® BAKED BBQ Potato Crisps 1.125 oz 64 bags 028400071895 00028400443951 56 RUFFLES® BAKED Cheddar & Sour Cream Potato Crisps 0.8 oz 60 bags 028400445498 00028400568821 56 INNOVATION ITEMS PKG CASE SHELF PRODUCT DESCRIPTION EACH GTIN CASE GTIN SIZE COUNT LIFE FUNYUN'S® BAKED Not Fried Onion Snacks .75 oz 104 bags 028400648684 00028400666893 42 MUNCHIES® Munch Mix .875 oz 104 bags 028400672405 00028400363082 49 GRANDMA'S® Mini Bites Blueberry Vanilla Naturally Flavored Crisps 1 oz 80 bags 028400226417 00028400226424 42 GRANDMA'S® Whole Grain Rich Mini Chocolate Chip Cookies 1.22 oz 80 bags 028400650342 00028400661546 42 HIGHLIGHT POTATO CHIPS • Baked Lay’s® and Lay’s® Reduced Fat Kettle bring a flavorful variety of Better for You choices • Baked Ruffles® Cheddar and Sour Cream add a “ridge” to your product mix • Providing our full Potato Chip portfolio gives your students just the right crunch for any school lunch POTATO CHIP PORTFOLIO PKG CASE SHELF PRODUCT DESCRIPTION EACH GTIN CASE GTIN SIZE COUNT LIFE LAY'S® Baked Original Potato Crisps 1.125 oz 64 bags 028400071888 00028400443968 56 LAY'S® Baked BBQ Potato Crisps 1.125 oz 64 bags 028400071895 00028400443951 56 LAY'S® Baked Sour Cream & Onion Potato Crisps 1.125 oz 64 bags 028400082785 00028400443982 56 LAY'S® KETTLE COOKED 40% Less Fat Applewood Smoked BBQ 1.375 oz 64 bags 028400069021 00028400095983 42 LAY’S® KETTLE COOKED 40% Less Fat Jalapeno Cheddar 1.375 oz 64 bags 028400243063 00028400251112 42 LAY’S® KETTLE COOKED 40% Less Fat Original 1.375 oz 64 bags 028400239349 00028400251150 42 LAY’S® KETTLE COOKED 40% Less Fat Sea Salt & Vinegar 1.375 oz 64 bags 028400243247 00028400251136 42 RUFFLES® BAKED Cheddar Sour Cream Potato Crisps .8 oz oz 60 bags 028400445498 00028400568821 56 ACCELERATE MACROSNACKS • Macrosnacks are designed to meet student needs for both a-la-carte and on-the-tray occasions • Sabra® Hummus, Grandma’s® Cookies and Rold Gold® Pretzels are top sellers in each of their sub categories* Source: NPD Sales in Foodservice channels, 2018 MACROSNACK PORTFOLIO PKG CASE SHELF PRODUCT DESCRIPTION EACH GTIN CASE GTIN SIZE COUNT LIFE SABRA® Taco Hummus 2.1 oz 48 cups 040822344746 10040822344743 45 TOSTITOS® Reduced Fat Crispy Round Tortilla Chips .875 oz 104 bags 028400165624 00028400187923 49 PKG CASE SHELF PRODUCT DESCRIPTION EACH GTIN CASE GTIN SIZE COUNT LIFE GRANDMA'S® Mini Bites Blueberry Vanilla Naturally Flavored Crisps 1 oz 80 bags 028400226417 00028400226424 42 GRANDMA'S® Whole Grain Rich Mini Chocolate Chip Cookies 1.22 oz 80 bags 028400650342 00028400661546 42 MUNCHIES® Munch Mix .875 oz 104 bags 028400672405 00028400363082 49 ROLD GOLD® Heartzels® Pretzels .7 oz 104 bags 028400149624 00028400159401 49 QUAKER® Chewy Granola Bar Chocolate Chunk 1.41 oz 125 bags 030000565872 10030000565879 180 QUAKER® Chewy Granola Bar Cookies N' Cream 1.37 oz 125 bags 030000565865 10030000565862 180 QUAKER® Chewy Granola Bar Maple Brown Sugar 1.26 oz 125 bags 030000311418 10030000314415 180 SUNCHIPS® Snack Mix Harvest Cheddar® .875 oz 104 bags 028400261975 00028400308205 49 RIGHT FOR YOUR ACCOUNT SMALL FOOTPRINT MACROSNACKS • Improving variety of your students’ favorite products increases per-student spend • Small footprint display options maximize your merchandizing space MACROSNACK PORTFOLIO PKG CASE SHELF PRODUCT DESCRIPTION EACH GTIN CASE GTIN SIZE COUNT LIFE SABRA® Taco Hummus 2.1 oz 48 cups 040822344746 10040822344743 45 TOSTITOS® Reduced Fat Crispy Round Tortilla Chips .875 oz 104 bags 028400165624 00028400187923 49 PKG CASE SHELF PRODUCT DESCRIPTION EACH GTIN CASE GTIN SIZE COUNT LIFE GRANDMA'S® Mini Bites Blueberry Vanilla Naturally Flavored Crisps 1 oz 80 bags 028400226417 00028400226424 42 GRANDMA'S® Whole Grain Rich Mini Chocolate Chip Cookies 1.22 oz 80 bags 028400650342 00028400661546 42 MUNCHIES® Munch Mix .875 oz 104 bags 028400672405 00028400363082 49 ROLD GOLD® Heartzels® Pretzels .7 oz 104 bags 028400149624 00028400159401 49 QUAKER® Chewy Granola Bar Chocolate Chunk 1.41 oz 125 bags 030000565872 10030000565879 180 QUAKER® Chewy Granola Bar Cookies N' Cream 1.37 oz 125 bags 030000565865 10030000565862 180 QUAKER® Chewy Granola Bar Maple Brown Sugar 1.26 oz 125 bags 030000311418 10030000314415 180 SUNCHIPS® Snack Mix Harvest Cheddar® .875 oz 104 bags 028400261975 00028400308205 49 CONTACT YOUR LOCAL PEPSICO REP TO DISCUSS MERCHANDIZING OPTIONS RIGHT FOR YOUR ACCOUNT SPICY PUREPLAY • Hot & Spicy is the #1 salty snacks subcategory, growing 13.6% over the last 3 years* • Cheetos® and Doritos® spicy flavors substantially over-index with Gen-Z consumers • Sales of spicy snacks are increasing in all regions of the United States Source: IRI, 2018 SPICY PORTFOLIO PKG CASE SHELF PRODUCT DESCRIPTION EACH GTIN CASE GTIN SIZE COUNT LIFE DORITOS® Reduced Fat Flamas® 1 oz 72 bags 028400620468 00028400628297 42 DORITOS® Reduced Fat Spicy Sweet Chili 1 oz 72 bags 028400088725 00028400490931 49 CHEETOS® BAKED Whole Grain Rich Cheese Flamin' Hot® .875 oz 104 bags 028400623537 00028400629843 56 CHEETOS® Reduced Fat Puffs Flamin' Hot® .7 oz 72 bags 028400190480 00028400219129 42 CHEETOS® Fantastix® Flamin' Hot® 1 oz 104 bags 028400075060 00028400435789 42 LAY'S® KETTLE COOKED 40% Less Fat Jalapeno Cheddar 1.375 oz 64 bags 028400243063 00028400251112 42 RIGHT FOR YOUR ACCOUNT DORITOS OR CHEETOS PUREPLAY • Doritos® and Cheetos® are the top selling salty snacks in schools* • Incremental merchandizing increases variety and minimizes out-of-stocks to increase sales Source: NPD Sales in foodservice channels, 2018 DORITOS & CHEETOS PORTFOLIO CASE SHELF PRODUCT DESCRIPTION PKG SIZE EACH GTIN CASE GTIN COUNT LIFE DORITOS® Reduced Fat Nacho Cheese 1 oz 72 bags 028400042437 00028400317481 49 DORITOS® Reduced Fat Cool Ranch® 1 oz 72 bags 028400052979 00028400360968 49 DORITOS® Reduced Fat Flamas® 1 oz 72 bags 028400620468 00028400628297 42 DORITOS® Reduced Fat Spicy Sweet Chili 1 oz 72 bags 028400088725 00028400490931 49 CHEETOS® BAKED Whole Grain Rich Cheese - Crunchy .875 oz 104 bags 028400623285 00028400629331 56 CHEETOS® BAKED Whole Grain Rich Cheese - Flamin' Hot® .875 oz 104 bags 028400623537 00028400629843 56 CHEETOS® BAKED Whole Grain Crunchy White Cheddar .875 oz 104 bags 028400115834 00028400121095 42 CHEETOS® Reduced Fat Flamin' Hot® Puffs .7 oz 72 bags 028400190480 00028400219129 42 CHEETOS® Reduced Fat Puffs .7 oz 72 bags 028400190473 00028400219105 42 CHEETOS® Fantastix® Flamin' Hot® 1 oz 104 bags 028400075060 00028400435789 42 CHEETOS® Fantastix® Chili Cheese 1 oz 104 bags 028400052993 00028400360982 42 RIGHT FOR YOUR ACCOUNT PREFERRED CLAIMS • An amazing assortment of flavors are available with no added MSG and no artificial flavors or preservatives • These snacking options are ideal for any type of school and will please students’ taste buds SPECIALTY PORTFOLIO – PREFERRED CLAIMS CHART NO COLORS NO NO USDA SMART 8 GRAMS FROM PRODUCT DESCRIPTION ADDED ARTIFICIAL SNACK WHOLE ARTIFICIAL MSG FLAVORS COMPLIANT GRAIN SOURCES CHEETOS® BAKED Whole Grain Rich Crunchy White Cheddar LAY’S® BAKED Original Potato Crisps LAY’S® BAKED BBQ Potato Crisps LAY’S® BAKED Sour Cream & Onion Potato Crisps LAY’S® KETTLE COOKED 40% Less Fat Applewood Smoked BBQ LAY’S® KETTLE COOKED 40% Less Fat Jalapeno Cheddar LAY’S® KETTLE COOKED 40% Less Fat Original LAY’S® KETTLE COOKED 40% Less Fat Sea Salt & Vinegar GRANDMA’S® Mini Bites Blueberry Vanilla Naturally Flavored Crisps SPECIALTY PORTFOLIO (PREFERRED CLAIMS) PKG CASE SHELF PRODUCT DESCRIPTION EACH GTIN CASE GTIN SIZE COUNT LIFE CHEETOS® BAKED Whole Grain Rich Crunchy White Cheddar .875 oz 104 bags 028400115834 00028400121095 42 LAY’S® BAKED Original Potato Crisps 1.125 oz 64 bags 028400071888 00028400443968
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