Five Guys UK – Pepsico Introduction

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Doritos Culinary Opportunity Doritos is a £200m brand and the #1 Tortilla in the UK Synonymous with Campaigns Renowned NPD Innovation Loyal Consumer Base Doritos target consumer is 18- 34 “hyperlifers” – social/ outgoing millennials 100 000 digital engagements every day 16 million FB followers Culinary innovation in snacking brings big opportunities Drives traffic Social conversations New branded experiences Number of items per order Utilising our team of R&D chefs, develop your bespoke perfect serve …without adding operational complexity to your business Prepare 1. Make sure all staff are wearing clean, tidy and the correctly branded Doritos Uniform. Testimonial Serve 2. Ensure there is ample stock of all ingredients, serving utensils and packaging materials present in your clean and tidy workplace. 3. Make sure liquid cheese machine is switched on and fully stocked up. Keep replenishing cheese stock as required. 4. Add salsa & pre-cut jalapenos to the cool Bain Marie pans (keep replenishing stock as required). 5. Put in place directional advertising, turn on LED screens, ensure menus are clearly displayed and serviette counter is stocked. 6. Turning on warming ovens. 7. Fill Doritos Nachos boxes with 70g Doritos (120g for large) Lightly Salted Nachos and place in warming oven until the warming oven is fully stocked. Build 1. Take order. 2. Take correct sized box containing Doritos Nachos from warming oven. 3. Place box under cheese machine and evenly cover with a measure of hot liquid cheese. 4. Put one full scoop of salsa in the corner of the tray and sprinkle one ladle of jalapenos on top of the dish. Serve 1. Take payment. 2. Serve with a smile. Creating a Partnered Bespoke Nachos Solution… Doritos #1 Tortilla Brand Bespoke Solution/Merchandise Supported with Activation Plans #1 Tortilla Chip 12% Penetration in AFH (2nd highest of any brand) Loyal consumer base YOY ABL spend Doritos Recipes Doritos Fire & Ice Nachos An awesome collision of spicy and cool flavours Doritos Twisted Mexican Nachos A simple Mexican twist that elevates the nacho eating experience. ¡Me gusta! Doritos Olé España Nachos A deviation from a classic nacho recipe with the addition of Monterey Jack cheese and diced chorizo Doritos Nacho Average Pizza A collision of Doritos and a classic pepperoni pizza make an unlikely yet delicious combination Doritos Sweet n’ Spicy Korean Nachos A Doritos Asian fusion culinary delight Doritos Fiery Italian Nachos Bold, fiery, Italian, delicious Doritos American Low & Slow Nachos A Tex-Mex take on classic Doritos Nachos Doritos Buffalo & Blue Nachos Another bold Americana inspired Doritos Nachos dish Doritos Mac n’ Crunch Nachos An Italian inspired cheese delight Please contact Pepsico representative: Ketan Maisuria Foodservice National Account Manager 07825451629 [email protected].

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Research Supports Health Benefits of Substituting Unsaturated Fat for Saturated and Trans Fat
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