The Pepsi Refresh Project: a Thirst for Change
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Research Supports Health Benefits of Substituting Unsaturated Fat for Saturated and Trans Fat
Research Supports Health Benefits of Substituting Unsaturated Fat for Saturated and Trans Fat “Considerable recent research, including controlled feeding and epidemiological studies, has provided pretty good NuSun™ oil is the “new” mid-oleic evidence that replacing saturated and trans fats with mono- sunflower oil used in Frito-Lay’s and poly-unsaturated fats can significantly reduce important SUNCHIPS® Multigrain Snacks. health risks. According to some studies, this substitution can potentially reduce the risk of heart disease by up to 30-40 percent.” • NuSun™ is lower in saturated fat (less than 10%) than Mark B McClellan, MD, PhD linoleic sunflower oil and has higher oleic levels (55- Commissioner, Food and Drug Administration 75%) • NuSun™ oil does not need hydrogenation and allows for the production of stable products without any trans fat • This oil incorporates a healthy balance of unsaturated fats (mono- and polyunsaturated) ® A recent study found that incorporating NuSun™sunflower oil into a healthy diet significantly reduced total and LDL cholesterol compared to olive oil and the typical American TM diet. Source: Balance of Unsaturated Fatty Acids Is Important to a Cholesterol- Lowering Diet: Comparison of Mid-Oleic Sunflower Oil and Olive Oil on Cardiovascular Disease Risk Factors. Journal of the American Dietetic Association 2005;105:1080-1086 Did you know that Frito-Lay brand snacks including DORITOS®, TOSTITOS®, CHEETOS®, and FRITOS® are made with 100% corn oil? What’s so great about corn oil you ask? Corn oil contains more than 85% unsaturated fats. Health experts recommend vegetables oils as part of a healthy diet because of the health benefits of replacing saturated and trans fats with oils higher in unsaturated fats - such as corn oil. -
Coca-Cola: a Powerful Brand – an Effective Marketing Strategy
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by eLibrary National Mining University Zaloznykh K., Kaimashnikova K. T.V. Kogemyakina, research supervisor Kriviy Rih Economic Institute of National Vadim Hetman Economic University of Kyiv COCA-COLA: A POWERFUL BRAND – AN EFFECTIVE MARKETING STRATEGY Branding is one of the most important aspects of any business, large or small, retail or business to business. It's important to spend time investing in researching, defining, and building your brand. An effective brand strategy gives you a major edge in increasingly competitive markets. To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Brand looks like the relationship between a product and its customer. A strong brand is invaluable as the battle for customers intensifies day by day. Brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. For the last several years, when we ask people to think about a successful brand, we often ask them to think of Coca-Cola because, well, Coke is it. That’s why we decide to investigate the world’s powerful brand – coca - cola. The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world, and one of the largest corporations in the United States. -
Frito-Lay Peanut/Tree Nut Free Processing Facilities – Information Sheet
Frito-Lay Peanut/Tree Nut Free Processing Facilities – Information Sheet As of February 27, 2014 the following Food Service/Vend products DO NOT CONTAIN PEANUT AND/OR TREE NUT INGREDIENTS AND ARE NOT PRODUCED IN PEANUT/TREE NUT MANUFACTURING FACILITIES*: Baked! Cheetos® Cheese Snacks Fritos® Corn Chips Baked! Doritos® Tortilla Chips Funyuns® Onion Snacks Baked! Lay’s® Potato Chips Lay’s® Potato Chips Baked! Ruffles® Ridged Potato Chips Lay’s® Kettle Cooked Potato Chips Baked! Tostitos® Scoops® Tortilla Chips Miss Vickies® Kettle Cooked Potato Chips Baken-ets® Pork Skins Ruffles® Ridged Potato Chips Cheetos® and RF Cheetos® Cheese Snacks Santitas® Tortilla Chips Cheetos® Fantastix® Snacks SunChips® Multigrain Chips Chester’s® Hot Fries Smartfood® Delight White Cheddar Popcorn Doritos® and RF Doritos® Tortilla Chips Tostitos® Tortilla Chips and RF Tostitos® Tortilla Chips As of February 27, 2014, the following Food Service/Vend products DO NOT CONTAIN PEANUT AND/OR TREE NUTS.* HOWEVER, THEY MAY BE PRODUCED IN FACILITIES WHERE PRODUCTS CONTAINING PEANUT AND/OR TREE NUT INGREDIENTS ARE ALSO PRODUCED. Munchies® Snack Mixes Smartfood® White Cheddar Popcorn Quaker® Kids Snack Mixes Rold Gold® Pretzels Stacy’s® Pita Chips As of February 27, 2014 the following Food Service/Vend products CONTAIN PEANUT AND/OR TREE NUT INGREDIENTS AND/OR ARE PRODUCED IN FACILITIES WHERE PRODUCTS CONTAINING PEANUT AND/OR TREE NUT INGREDIENTS ARE PROCESSED. Frito-Lay® Nuts Grandma’s® Cookies Munchies® Crackers *The products listed do not contain Peanut or Tree Nut Ingredients; however, they have not been tested for the inadvertent presence of Peanuts and/or Tree Nuts Ingredients. . -
Protein (G) Sodium (Mg) BRISK ICED TEA & LEMONADE 110 0 28 27 0 60
ROUNDED NUTRITION INFORMATION FOR FOUNTAIN BEVERAGES Source: PepsiCoBeverageFacts.com [Last updated on January 11, 2017] Customer Name: GPM Investmments, LLC Other Identifier: Nutrition information assumes no ice. 20 Fluid Ounces with no ice. Total Carbohydrates Calories Total Fat (g) (g) Sugars (g) Protein (g) Sodium (mg) BRISK ICED TEA & LEMONADE 110 0 28 27 0 60 BRISK NO CALORIE PEACH ICED GREEN TEA 5 0 0 0 0 175 BRISK RASPBERRY ICED TEA 130 0 33 33 0 70 BRISK SWEET ICED TEA 130 0 36 36 0 80 BRISK UNSWEETENED NO LEMON ICED TEA 0 0 0 0 0 75 CAFFEINE FREE DIET PEPSI 0 0 0 0 0 95 DIET MTN DEW 10 0 1 1 0 90 DIET PEPSI 0 0 0 0 0 95 G2 - FRUIT PUNCH 35 0 9 8 0 175 GATORADE FRUIT PUNCH 150 0 40 38 0 280 GATORADE LEMON-LIME 150 0 40 35 0 265 GATORADE ORANGE 150 0 40 38 0 295 LIPTON BREWED ICED TEA GREEN TEA WITH CITRUS 180 0 49 48 0 165 LIPTON BREWED ICED TEA SWEETENED 170 0 45 45 0 155 LIPTON BREWED ICED TEA UNSWEETENED 0 0 0 0 0 200 MIST TWST 260 0 68 68 0 55 MTN DEW 270 0 73 73 0 85 MTN DEW CODE RED 290 0 77 77 0 85 MTN DEW KICKSTART - BLACK CHERRY 110 0 27 26 0 90 MTN DEW KICKSTART - ORANGE CITRUS 100 0 27 25 0 95 MTN DEW PITCH BLACK 280 0 75 75 0 80 MUG ROOT BEER 240 0 65 65 0 75 PEPSI 250 0 69 69 0 55 PEPSI WILD CHERRY 260 0 70 70 0 50 SOBE LIFEWATER YUMBERRY POMEGRANATE - 0 CAL 0 0 0 0 0 80 TROPICANA FRUIT PUNCH (FTN) 280 0 75 75 0 60 TROPICANA LEMONADE (FTN) 260 0 67 67 0 260 TROPICANA PINK LEMONADE (FTN) 260 0 67 67 0 260 TROPICANA TWISTER SODA - ORANGE 290 0 76 76 0 60 FRUITWORKS BLUE RASPBERRY FREEZE 140 0 38 38 0 40 FRUITWORKS CHERRY FREEZE 150 0 40 40 0 45 MTN DEW FREEZE 150 0 41 41 0 45 PEPSI FREEZE 150 0 38 38 0 25 *Not a significant source of calories from fat, saturated fat, trans fat, cholesterol, or dietary fiber. -
Coca-Cola La Historia Negra De Las Aguas Negras
Coca-Cola La historia negra de las aguas negras Gustavo Castro Soto CIEPAC COCA-COLA LA HISTORIA NEGRA DE LAS AGUAS NEGRAS (Primera Parte) La Compañía Coca-Cola y algunos de sus directivos, desde tiempo atrás, han sido acusados de estar involucrados en evasión de impuestos, fraudes, asesinatos, torturas, amenazas y chantajes a trabajadores, sindicalistas, gobiernos y empresas. Se les ha acusado también de aliarse incluso con ejércitos y grupos paramilitares en Sudamérica. Amnistía Internacional y otras organizaciones de Derechos Humanos a nivel mundial han seguido de cerca estos casos. Desde hace más de 100 años la Compañía Coca-Cola incide sobre la realidad de los campesinos e indígenas cañeros ya sea comprando o dejando de comprar azúcar de caña con el fin de sustituir el dulce por alta fructuosa proveniente del maíz transgénico de los Estados Unidos. Sí, los refrescos de la marca Coca-Cola son transgénicos así como cualquier industria que usa alta fructuosa. ¿Se ha fijado usted en los ingredientes que se especifican en los empaques de los productos industrializados? La Coca-Cola también ha incidido en la vida de los productores de coca; es responsable también de la falta de agua en algunos lugares o de los cambios en las políticas públicas para privatizar el vital líquido o quedarse con los mantos freáticos. Incide en la economía de muchos países; en la industria del vidrio y del plástico y en otros componentes de su fórmula. Además de la economía y la política, ha incidido directamente en trastocar las culturas, desde Chamula en Chiapas hasta Japón o China, pasando por Rusia. -
Online Appendix: Not for Publication the Competitive Impact of Vertical Integration by Multiproduct Firms
Online Appendix: Not For Publication The Competitive Impact of Vertical Integration by Multiproduct Firms Fernando Luco and Guillermo Marshall A Model Consider a market with NU upstream firms, NB bottlers, and a retailer. There are J inputs produced by the NU upstream firms and J final products produced by the NB bottlers. Each final product makes use of one (and only one) input product. All J final products are sold by the retailer. The set of products produced by each upstream i j firm i and bottler j are given by JU and JB, respectively. In what follows, we restrict j j to the case in which the sets in both fJBgj2NB and fJU gj2NU are disjoint (i.e., Diet Dr Pepper cannot be produced by two separate bottlers or upstream firms). We allow for a bottler to transact with multiple upstream firms (e.g., a PepsiCo bottler selling products based on PepsiCo and Dr Pepper SG concentrates). The model assumes that linear prices are used along the vertical chain. That is, linear prices are used both by upstream firms selling their inputs to bottlers and by bottlers selling their final products to the retailer. The price of input product j set by an upstream firm is given by cj; the price of final good k set by a bottler is wk; and the retail price of product j is pj. We assume that the input cost of upstream firms is zero, and the marginal costs of all other firms equals their input prices. The market share of product j, given a vector of retail prices p, is given by sj(p). -
The Cola Wars
Journal of Business Case Studies – March/April 2009 Volume 5, Number 2 Brands As Ideological Symbols: The Cola Wars Praveen Aggarwal, University of Minnesota Duluth, USA Kjell Knudsen, University of Minnesota Duluth, USA Ahmed Maamoun, University of Minnesota Duluth, USA ABSTRACT The Coca-Cola Company is the undisputed global leader in the cola industry. Despite its size and marketing savvy, the company has faced a barrage of competition from new companies in the Middle East and some parts of Europe. These companies have tried to create a niche for themselves by tapping into the anti-U.S. sentiment that prevails among a section of population in these markets. We review three such competitors, Zam Zam Cola, Mecca Cola, and Qibla Cola and their strategies for challenging the global giant. Keywords: Cola Wars, Anti-U.S. sentiment, Beverages industry. THE COCA-COLA COMPANY ith sales and operations in over 200 countries, The Coca-Cola Company is the worlds’ largest producer and marketer of nonalcoholic beverage concentrates in the world. While Coca-Cola W beverages have been sold in the United States since 1886, the company has made significant advances in its global reach and dominance in the last few decades. Of the roughly 50 billion beverage servings consumed worldwide on any given day. The Coca-Cola Company serves 1.3 billion of those servings. In terms of worldwide sales of nonalcoholic beverages, the company claimed a 10% market share in 2004, while employing approximately 50,000 people. As of 2004, the company divided its global operations into six segments or “operating groups”: • North America • Africa • Asia • Europe, Eurasia and Middle East • Latin America • Corporate The relative size and contributions of these segments are given in Table 1. -
Strategic Analysis of the Coca-Cola Company
STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY Dinesh Puravankara B Sc (Dairy Technology) Gujarat Agricultural UniversityJ 991 M Sc (Dairy Chemistry) Gujarat Agricultural University, 1994 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration Executive MBA O Dinesh Puravankara 2007 SIMON FRASER UNIVERSITY Summer 2007 All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, without permission of the author APPROVAL Name: Dinesh Puravankara Degree: Master of Business Administration Title of Project: Strategic Analysis of The Coca-Cola Company. Supervisory Committee: Mark Wexler Senior Supervisor Professor Neil R. Abramson Supervisor Associate Professor Date Approved: SIMON FRASER UNIVEliSITY LIBRARY Declaration of Partial Copyright Licence The author, whose copyright is declared on the title page of this work, has granted to Simon Fraser University the right to lend this thesis, project or extended essay to users of the Simon Fraser University Library, and to make partial or single copies only for such users or in response to a request from the library of any other university, or other educational institution, on its own behalf or for one of its users. The author has further granted permission to Simon Fraser University to keep or make a digital copy for use in its circulating collection (currently available to the public at the "lnstitutional Repository" link of the SFU Library website <www.lib.sfu.ca> at: ~http:llir.lib.sfu.calhandle/l8921112>)and, without changing the content, to translate the thesislproject or extended essays, if technically possible, to any medium or format for the purpose of preservation of the digital work. -
Form 10-Q United States Securities and Exchange Commission Washington, D.C
FORM 10-Q UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 (Mark One) X QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 20, 1999 (12 weeks) ------------------------------ OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 1-1183 [GRAPHIC OMITTED] PEPSICO, INC. (Exact name of registrant as specified in its charter) North Carolina 13-1584302 (State or other jurisdiction of (I.R.S. Employer incorporate or organization) Identification No.) 700 Anderson Hill Road, Purchase, New York 10577 (Address of principal executive offices) (Zip Code) 914-253-2000 (Registrant's telephone number, including area code) N/A (Former name, former address and former fiscal year, if changed since last report.) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES X NO Number of shares of Capital Stock outstanding as of April 16, 1999: 1,476,995,019 PEPSICO, INC. AND SUBSIDIARIES INDEX Page No. Part I Financial Information Condensed Consolidated Statement of Income - 12 weeks ended March 20, 1999 and March 21, 1998 2 Condensed Consolidated Statement of Cash Flows - 12 weeks ended -
1 BAB I PENDAHULUAN A. Latar Belakang Masalah Pesatnya
BAB I PENDAHULUAN A. Latar Belakang Masalah Pesatnya perkembangan media cetak dan elektronik memunculkan persaingan di industri saat ini. Perusahaan berkompetisi untuk mempertahankan brand position di benak konsumen dengan menciptakan standarisasi mutu maupun peningkatan kualitas pelayanan melalui strategi promosi. Banyak cara yang dilakukan oleh perusahaan agar brand – nya dapat merebut hati masyarakat. Beberapa brand yang telah memiliki nama besar tentunya memiliki cara untuk bertahan agar tidak digeser oleh kompetitor dan meraih posisi terbaik. Keseluruhan prestasi yang diraih oleh sebuah brand besar pun tidak dapat diraih secara instan melainkan perlu melalui tahapan dalam kurun waktu yang juga tidak singkat. Posisi sebuah produk ditentukan juga dari bagaimana perusahaan mengimplementasikan perencanaan dengan baik dan tepat sasaran. Brand position diraih melalui proses perencanaan yang matang dengan menghasilkan suatu keputusan untuk memperkuat posisi merek. Advertising campaign merupakan salah satu faktor esensial dalam menunjukkan eksistensi suatu produk, bukan hanya sekedar kualitas produk tetapi bagaimana cara mengkomunikasikan kepada masyarakat agar diterima dan memperoleh tempat di tengah persaingan. 1 Advertising campaign muncul tidak serta merta dengan sendirinya, melainkan terdapat beberapa hal yang perlu dipertimbangkan, karena tujuannya adalah mengkomunikasikan merek. Merumuskan komunikasi untuk mencapai tanggapan yang diinginkan akan menuntut pemecahan tiga masalah: 1, apa yang harus dikatakan (strategi pesan), 2, bagaimana mengatakannya (strategi kreatif) dan 3, siapa yang harus mengatakannya (sumber pesan) (Kotler, 2007 : 214). Sebagai bagian dari strategi kreatif dalam Integrated Marketing Communication (IMC), advertising campaign dirancang melalui berbagai riset sebelum akhirnya diimplementasikan. Berbagai riset yang dilakukan antara lain riset konsumen yang mencakup target market dan riset kompetisi yakni apa saja yang dilakukan oleh kompetitor terutama kompetitor utama. -
MASTER UPC June08
PCBC of Marysville & Manhattan UPC List PROD UPC DESCRIPTION SIZE PACK NUMB CODE 12oz 12pk PET 502 Pepsi 12pk 0 12000 00830 6 2-12pks 503 Dt Pepsi 12pk 0 12000 00831 3 2-12pks 510 Mt Dew 12pk 0 12000 00832 0 2-12pks 511 Dt Mt Dew 12pk 0 12000 00833 7 2-12pks 550 Dr Pepper 12pk 0 78000 00602 5 2-12pks 551 Dt Dr Pepper 12 pk 0 78000 00603 2 2-12pks 16.9oz 12pk PET 1302 Pepsi 12pk 0 12000 10200 4 2-12pks 1303 Dt Pepsi 12pk 0 12000 10201 1 2-12pks 1310 Mt Dew 12pk 0 12000 10203 5 2-12pks 1311 Dt Mt Dew 12pk 0 12000 10737 5 2-12pks 20oz Pet 602 Pepsi 20 oz 0 12000 00129 1 24 loose 603 Dt Pepsi 20 oz 0 12000 00130 7 24 loose 607 CF Dt Pepsi 20 oz 0 12000 00121 5 24 loose 690 Cherry Pepsi 20 oz 0 12000 00559 6 24 loose 691 Dt Cherry Pepsi 20 oz 0 12000 00579 4 24 loose 686 Dt Pepsi Vanilla 20 oz 0 12000 81189 0 24 loose 677 Dt Pepsi Max 20 oz 0 12000 01880 0 24 loose 610 Mt Dew 20 oz 0 12000 00131 4 24 loose 611 Dt Mt Dew 20 oz 0 12000 00134 5 24 loose 692 Code Red 20 oz 0 12000 00224 3 24 loose 618 Live Wire 20 oz 0 12000 81131 9 24 loose 613 Sierra Mist 20 oz 0 12000 00354 7 24 loose 612 Sierra Mist Free 20 oz 0 12000 20115 8 24 loose 628 Sierra Mist Orange 20 oz 0 12000 02786 4 24 loose 629 Sierra Mist Free Orange 20 oz 0 12000 02794 9 24 loose 634 Mug Rootbeer 20 oz 0 12000 00910 5 24 loose 636 DEWmocracy Volt Rasp 20 oz 0 12000 02862 5 24 loose 637 DEWmocracy Rev Berry 20 oz 0 12000 02866 3 24 loose 638 DEWmocracy Nova Straw 20 oz 0 12000 02870 0 24 loose 650 Dr Pepper 20 oz 0 78000 08240 1 24 loose 651 Dt Dr Pepper 20 oz 0 78000 08340 -
Cooler of Choice Flyer V2gj
The Cooler of Choice Program for * Free Cooler Refill Earn up to $200 Rebate in Products* on Bottle and Can Case Purchases made January 1, 2016 - December 31, 2016 To discover more about PepsiCo’s powerful portfolio of beverages, support services and cooler service plans, contact: Kuntesh Chokshi 972-567-5421 [email protected] www.pepsico.com Right Brands Right Size Right Flavors Right Planogram Helps Grow Revenue & Profits Serving the right beverages to your guests requires a complex web of interlocking distribution systems, and ever- shifting logistics. PepsiCo eliminates bottlenecks and ensures that the right choice of products arrive at your hotel as quickly and efficiently as possible. - Aggressive pricing - Free installation of branded pantry Pepsi cooler - Equipment service plan - Dedicated planning, consulting and support services - Powerful portfolio of beverage options including: Pepsi, Diet Pepsi, Pepsi MAX, Aquafina, Mountain Dew, Sierra Mist, SoBe, Gatorade, Ocean Spray juices, as well as Lipton and Starbucks ready-to-drink iced teas and coffees. * Terms, conditions and restrictions apply. The first 250 AAHOA franchisee properties to enroll in the PepsiCo beverage program will earn free cooler refill – up to $200.00 in PepsiCo products for the property. All Pepsi case purchases / product purchases must be purchased via Pepsi bottler and delivered via (DSD) and all other sources of distribution are not eligible for $200 of PepsiCo products refill. Free refills up to $200 will be issued 180 days after the first invoice and eligible property meeting the monthly ordering criteria of Pepsi. A completed W9 form is required from your property in order to qualify to receive the rebate.