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i This proceedings is a collection of papers presented at the 2015 Philippine Korean Studies Symposium (PKSS) held on November 10-11, 2015 at National Institute for Science and Mathematics Education Development (NISMED), University of the Philippines, Diliman, Quezon City. This event was organized by the UP Department of Linguistics and the Korea Foundation. Copyright © 2015 by the UP Department of Linguistics Copyright © 2015 All Speakers and Contributors ALL RIGHTS RESERVED 2015 Philippine Korean Studies Symposium Committee Members: Kyungmin Bae (Department of Linguistics) Farah C. Cunanan (Department of Linguistics) Mark Rae C. De Chavez (Department of Linguistics) Jay-ar M. Igno (Department of Linguistics) Ronel Laranjo (Department of Filipino and Philippine Literature) Aldrin P. Lee (Department of Linguistics) Jiyeon Lee (Department of Linguistics) Michael S. Manahan (Department of Linguistics) Victoria Vidal (Department of Linguistics) Managing Editor : Aldrin P. Lee Copy Editor : Kyungmin Bae Assistant Editor : Jellah M. Jimenez Cover design : Mark R. De Chavez ii CONTENTS MESSAGE ALFREDO E. PASCUAL vi President, University of the Philippines GRACE C. RAMOS viii Program Development Associate for International Likages, Office of Vice-Chancellor for Academic Affaris, University of the Philippines H.E. JAESHIN KIM x Ambassador,Embassy of the Republic of Korea in the Philippines ABSTRACTS 1 SELECTED PAPERS Plenary Papers INTRIGUES, MANEUVERS, INTERVENTIONS: SCREEN IMAGES OF THE 25 KOREAN WAR AND ITS AFTERMATH Prof. Jose Hernani Segovia David BRIDGING THE TECHNOLOGICAL GAP: THE PHILIPPINE-KOREAN 53 EXPERIENCE AND THE ROLE OF THE ACADEME IN ASEAN INTEGRATION Hon. Luis T. Cruz AN INITIATIVE KOREAN STUDIES PROGRAM AT UA&P 61 Prof. Djunkil Kim iii Parallel Session HALMEONI, LOLA: 73 THE MILITARY COMFORT WOMEN OF KOREA AND THE PHILIPPINES Alyzza Mae D. Corbillon KOREAN WOMEN ABROAD LOOKING FOR IDENTITY: 87 KOREAN HOUSEWIVES IN JAKARTA Amelia Burhan DECONSTRUCTING DRAMA MISAENG: A CONTEMPORARY LOOK AT 105 CHANGING ROLE OF HIERARCHY IN KOREAN WORKPLACE Shayne Kay Taay A STUDY ON HONORIFICS IN KOREAN 115 Youngmee Kim STRENGTHENING THE INSTITUTIONAL FRAMEWORK FOR PUBLIC- 129 PRIVATE PARTNERSHIP (PPP) PROCUREMENT IN THE PHILIPPINES: SHARING KOREA’S CRITICAL SUCCESS FACTORS FOR PPP INFRASTRUCTURE PROJECTS Jinky Joy L. Dela Cruz MODIFICATION OF PLACE ON THE INTERNET: A CASE ANALYSIS ON 173 PHILIPPINES’ IMAGE IN KOREA Melanie Y. Adan TWITTER AND INSTAGRAM ON KOREAN POP MUSIC PERFORMANCE: 185 AN APPLICATION OF IMPRESSION MANAGEMENT AND E-WORD OF MOUTH THEORIES Erik Paolo Capistrano iv APPENDICE Appendix A Profile of Speakers 207 Appendix B Profile of Reactors 210 Appendix C Partner Organizations 212 Appendix D 2015 PKSS STEERING COMMITTEE MEMBERS 218 v MESSAGE On behalf of the University of the Philippines, I welcome you all to the 4th Philippine Korean Studies Symposium. This year’s theme “Philippines-Korea in the Changing Asia: Drawing Connections” is very relevant not only to us here in the University, but also to the country as a whole. Change has always been at the core of our experiences, especially in these times of international disputes where dialogues are not only inevitable but also necessary. In this age of transformation, it is important that we find stability through positive and lasting partnerships among nations to ensure that we can further reach our goals of peace and mutual prosperity. Such is what we have forged with Korea through our longstanding friendship. For years, the University of the Philippines has hosted this symposium, and together with KoSASA (Korean Studies Association of Southeast Asia), we are slowly achieving the goal of elevating the place of Korean Studies in the Philippines for it to become an integral academic discipline that has application in a myriad of important issues from cultural to political, from special to mundane. In pursuit of this goal, we do not only depend on the strength of our partnerships, but we also reply on our ability to have the will and agency to adapt to our ever changing environment. Adaptability is certainly an indispensable quality we must hone as scholars, as citizens, and as people. If something does not work or needs improvement, we should have the courage to change the formula. This symposium has continued to demonstrate this by covering themes and topics that are current, proactive, and meaningful – all extensively discussed by experts in the field. The University has also been in the frontline of adapting with the changes that our country faces in the context of an increasingly interconnected glove. The changes that we make are for gaining an optimum position to boldly face new challenges and benefit from the developments that happen both here around the world. As we adapt, we learn and we innovate. As we innovate, it is imperative to engage in significant exchanges with our neighbors to make life more comfortable not only for the Philippines and Korea, but for all humanity to enjoy. None of these is possible without vision. We have worked tirelessly towards reaching our vision for the University to be a dependable agent of international cooperation, and for Korean Studies to flourish in the Philippines as a field that fosters deep understanding between Koreans and Filipinos as we increasingly cross paths. We are currently preparing to institute a center that will be instrumental to vi achieving these. We aim to make the programs offered by the University stronger and by doing so, we can more proactively determine where Korean Studies can fill knowledge gaps or increase understanding. Stability, adaptability, and vision – these are keys to make sure that we continue to grow and move forward together. I commend and thank the organizers, the UP Department of Linguistics, the Korea Foundation and everyone in attendance for your hard work to successfully mount this event. I hope we will continue to forge a strong partnership as we bring together researchers and experts of Korean Studies to discuss critical and contemporary issues that we face. May all of us benefit from the exchange of ideas and may we build on them as we incorporate them to our own respective fields. With that, I wish everyone a good day and may we have a fruitful and lively symposium! Alfredo E. Pascual President University of the Philippines vii MESSAGE His Excellency Jae-Shin Kim, Ambassador of the Republic of Korea, Mr. Oh Choong-Suk, Counsellor for Cultural and Public Relations, Dr. Grace Aguiling- Dalisay, Dean of the College of Social Sciences and Philosophy, faculty and students of UP Diliman, Annyeonghashimnikka! On behalf of University of the Philippines Chancellor, Dr. Michael L. Tan and Vice- Chancellor for Academic Affairs, Dr. Benito M. Pacheco, I bring a message of renewed goodwill that is built on many years of friendship between the Philippines and the Republic of South Korea. For UP Diliman, I express the desire for stronger ties that are founded on shared values. In the six years that I have lived in Korea, I have confirmed that we do share values that reflect in the respect we accord to social institutions beginning with the basic social unit which is the family. We both put a high premium on human resources and we both value education and knowledge creation. It is on this note that I introduce the office that I represent. The Office of International Linkages Diliman, which is under the Office of the Vice-Chancellor for Academic Affairs was created to facilitate the forging of agreements with academic institutions based on the principles of equity and reciprocity. The agreements cover mutually enriching activities that are expected to translate to upgraded academic programs of the partner institutions. International engagements are supposed to bring out the best in each of the participating institutions and the nations they represent. In the process, we become more aware of our unique strengths as Filipinos and Korean partner institutions get to appreciate more what is Korean. This runs contrary to some perceptions that internationalization is geared towards cultural erosion and cultural homogeneity. In line with the Office of the Chancellor’s goal of building bridges, OILD oversees the implementation of specific programs that include: Faculty, Student and Staff exchanges, development of dual degree or joint degree programs, collaborative research, organization of symposia, conferences and workshops. All these we undertake together with the academic units of UPD. We are also involved in the creation of the appropriate physical environment for our international community as we now help in the rehabilitation of the International Center. UP Diliman presently has 138 active Memoranda of Agreements covering 27 countries. Of this total, 83 are with universities in Asia and a total of 17 are agreements with Korean Universities. This semester, we are hosting 23 Korean students who are cross-enrolled as exchange students in various disciplines viii covering Social Sciences, Humanities, Science and Technology and Management and Economics. We’ve also sent 10 students to different Korean partner universities this semester and we do this on a regular basis under our International Student Exchange Program. We are hoping to sustain these partnerships and look forward to having more of these exchanges and collaborative activities. Cooperative projects begin with knowing and understanding each other, and this is the reason why we are now holding this symposium. Congratulations to the organizers and participants of the 2015 Philippine Korean Studies Symposium for spearheading this forum for us to understand each other even better. Thank you. Dr. Grace C. Ramos Program Development Associate for International Linkages Office of the Vice-Chancellor for Academic Affairs ix MESSAGE Magandang umaga po sa inyong lahat! Good morning. 안녕하세요. 반갑습니다. First of all, I would like to congratulate the University of the Philippines, College of Social Sciences and Philosophy, Department of Linguistics for holding this 4th Philippine Korean Studies Symposium or PKSS. I must say that being invited to speak here in U.P., the premier university in the Philippines, is both an honor and a privilege.
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