Maylink Group presentation 2018 Maylink Group was founded in 2007, our services have a global coverage in China, Italy, Spain, Poland, UK, Germany, the Netherlands, the United States, Israel and South Korea.

Global Coverage of our Services

Italy: Milan UK: London China: Ningbo, Poland: Warsaw South Korea: Seoul the United States:Seattle Netherlands: Amsterdam Israel: Tel Aviv Germany: Munich Spain: Madrid Business Area Business Area

For Chinese government clients (central, provincial and city-level)

Maylink acting as Communication with Consulting services Organization of Management of governments’ foreign companies to government for events on specific industrial parks representative office on behalf of the policy definition topics in Europe government Business Area

For foreign companies doing business in and with China

Market analysis and Market visit Marketing services Entrance strategy Negotiation services research organization including toward definition specific client or partner Jinan University, University of Finance&Economics Tutor in start-up Commercial Office of and Province in Italy Chief Representative China Chamber of International Commerce Executive Director

B20（business summit of G20）China Business Committee Executive Director New Silk Road Association in Europe Vice President UK Culture and Trade Exchange Executive Chairman China Association of Small-medium Commercial Enterprise Vice President China Chamber of International Commerce, Ningbo Branch Vice President Association of Youth Entrepreneurs and Innovation of Ningbo Executive President Maylink Holding Group Limited Founder Mr. Li Yongping Master in Science of the Hong Kong Polytechnic University; Graduated from Class 02 for leading Founder and Chairman Zhejiang companies of Cheung Kong Graduate School of Business (CKGSB). of the Group Elected by “Milano Finanza” in 2015 and 2016 respectively as the 18th and the 19th person of the Top 50 most influential Chinese businessmen in Italy. Maylink Group led by Mr. Li Yongping won the “Expo Special 2015” award given by Fondazione Italia Cina and Milano Finanza for the contribution to Expo Milano 2015. Participated as speaker in the 8th European Economic Congress held in Katowice, Poland in May 2016. Invited to participate in Business 20, Business Summit of G20 in Hangzhou in September 2016. Business Area: Government related activities – role of representative office in Europe

Several local governments in China (including Guizhou Province, Hunan Province, Haining City, Pinghu City, Ganzhou City, Qiannan Prefecture etc.) have appointed Maylink as their official representative for commercial activities in Europe. The mandate given to us by government includes establishing and maintaining contacts with European governments, associations and enterprises; promoting bilateral economic, culture and tourism exchange; providing information services regarding European countries, regions and companies; organization of and assistance in visits (including diplomatic visits) of Governor of Guizhou Province Ms. Shen Yiqin launched in April Chinese governments in Europe etc.. 2018 the opening of Representative Office for Investment Promotion of Guizhou Province in Europe (Italy) established and managed by Maylink. Business Area: Government related activities – consulting to governments

‣ Communication on behalf of governments with foreign companies investing or visiting their territories

‣ Consulting in relation to policy definition of governments (feasibility analysis, effect analysis, strategy definition)

‣ Consulting in order to define a work schedule and plan for specific projects of governments Business Area: Government related activities – visit and events organization

Since the national policy of “opening and reform” since late 70’, each level government of China pays a lot of attention in the communication and bilateral exchange with foreign countries. Regular visits abroad are organized by governments in order to promote and strengthen relationship with certain countries. Maylink’s assistance to the governments include: institutional meetings organization and preparation, itinerary proposal and definition, event organization and participants invitation, information services etc.. Business Area: Government related activities – visit and events organization

In 2018, Maylink organized

Diplomatic visit in Europe (Austria, Italy) of the Governor of Guizhou Province Ms. Shen Yiqin, along with several other high-level public officials of the province. ‣ Meeting with selected companies in Austria operating in mountain tourism related sectors. Business Area: Government related activities – visit and events organization

‣ Meeting between Guizhou province delegation and enterprises operating in tourism and sport equipment sector in Italy.

http://www.oggitreviso.it/provincia-cinese-da-cinquecento-milioni-di-turisti-visita-acquister%C3%A0-scarpe-prodotte-montebelluna Business Area: Government related activities – visit and events organization

‣ Meetings of Liupanshui city state-owned enterprises delegation in Italy (concerning ham production equipment purchase, ham production partner research, adventure park building service purchase, elderly care partner research, winter sport venue building service purchase etc). Business Area: Government related activities – visit and events organization

‣ Forum in Ganzhou City, Province on industrial design and furniture manufacturing with participation of ITA (Italian Trade Agency), ADI (Association of Industrial Design of Italy), leading furniture companies from Italy, as well as B2B meetings for Italian delegation, where famous Chinese architecture and interior design companies participated.

*Nankang District in Ganzhou is one of the biggest districts of furniture production in China with more than 10,000 companies. Business Area: Government related activities – visit and events organization

‣ Forum in Guiyang City, Guizhou Province on mountain tourism and tourism equipment with participation of General Consulate of Italy in , Valle d’Aosta Region of Italy, and other Italian and Austrian companies operating in tourism and sport equipment production, fair organization, mountain rescue, ski education etc., as well as B2B meetings for the European companies where Chinese state-owned management companies of touristic areas (which are also buyers of tourism related equipment and services) participated.

* Guizhou province has its mountain tourism growing by 40% per year, with 700 mln entries in 2017. Business Area: Government related activities – visit and events organization

And before… Mandate of CCPIT Mandate of CCPIT With mandate given by CCPIT (China for organization activities to Chinese official delegations for the execution of "Expo Milano China Roadshow" Council for the Promotion of International Trade) and Expo Milano S.p.A (organization committee of Expo Milano 2015), Maylink took care of: ‣ Organization of “Expo Milano China Roadshow” in 8 major Chinese cities. ‣ Visit and events organization for Chinese provincial government delegations which visited Expo Milano and Europe in 2015.

* among the various roles of CCPIT, this state-owned agency represents also China in participating EXPO. Business Area: Government related activities – visit and events organization

Expo Milano China Roadshow（in the 8 major Chinese cities）

Beijing Changsha Fuzhou Guangzhou

Shanghai Jinan Zhengzhou Chongqing Business Area: Government related activities – visit and events organization

Shandong week during Expo Milano Presentation Hunan during Expo Milano

Hunan week during Presentation Expo Milano during Expo Milano Business Area: Government related activities – visit and events organization

And also in Expo Astana 2017

Mandate of the CCPIT/China Chamber of International Commerce for Astana Expo 2017 Business Area: Government related activities – visit and events organization

And Expo Dubai 2020

Mandate of the China Chamber of International Commerce/CCPIT for Expo Dubai 2020 Business Area: Government related activities – Industrial parks management

In China, the property of industrial parks belongs to the local governments which manage these industrial zones through the “administrative committee” set up by the government itself. Maylink takes care of the following issues for our government clients in relation to the industrial parks:

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Leasing Land purchase assistance Company registration Personnel recruitment for companies entering in facilitation assistance the zones

(According to the business sector of companies entering in the zones, we can offer also marketing services for their business development in China.) Business Area: Assistance to foreign companies doing business in and with China

The 5 missing elements for the Chinese companies:

Technology Talents Brand Innovation Design Business Area: Assistance to foreign companies doing business in and with China

Particulars of Chinese market

State-owned companies are playing Big territory and segmented Frequent use of internet a very active and influential role in markets Chinese economy Business Area: Assistance to foreign companies doing business in and with China

Current situation of the SMEs in Europe, leaders in their sector

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Lack of capital for Own technology and Historical brands and Desire to enter the Chinese development, wish to grow innovative design talents market market share Business Area: Assistance to foreign companies doing business in and with China

Overseas China

High Technology Large consumer market

Brands with historical Chinese local governments’ background support Availability of capital

Professional talents Maylink Platform

Production overcapacity Design and innovation $ Investment Fund

Global sales Network Strong demand for industrial upgrading Business Area: Assistance to foreign companies doing business in and with China

We assist our clients to

Define a suitable strategy Negotiate with Chinese Marketing services, Target client development for operating in China companies and local especially for companies governments (strategy, having government and phase, participating people, state-owned companies as venue) clients Business Area: Assistance to foreign companies doing business in and with China

Case I: Assistance to an Austrian company world leader of ropeway equipment manufacturing in its entrance in Guizhou Province in China ‣ Establishing relationship with each level government ‣ Assistance in signing agreements with government ‣ Negotiation strategy definition, leading the negotiation ‣ Speeding the communication amongst various internal offices of the government system ‣ Obtaining the opportunity in participating in general planning work of the governments (which normally are not open to private companies) ‣ Smoothing the bidding procedures of public procurement Business Area: Assistance to foreign companies doing business in and with China

Case II: Assistance an Italian company leader in social services (elderly care, children education etc) in the entrance in Chinese market ‣ Market visit with 10 potential Chinese partners, both public and private companies ‣ Market analysis and research report ‣ Negotiation strategy definition, leading the negotiation ‣ Establishment of joint-ventures with Chinese partners and all necessary assistance ‣ Marketing services in business development in China

http://www.parmadaily.it/317815/proges-firma-un-accordo-gestire-5-000-posti-letto-anziani-cina/ http://www.parmadaily.it/320261/si-estende-alle-province-di-ningbo-e-luipanshui-%20lattivita-di- proges-in-cina/ Our presence in key events in China and abroad Our presence in key events in China and abroad

‣ On October 2018, president of Maylink Mr Li Yongping participated in the China Business Delegation which accompanied Chinese Prime Minister Li Keqiang in his official visit in the Netherlands. Our presence in key events in China and abroad

«Business 20» of G20

With the President of With Vanke Group With Wahaha Group China Council for the Chairman, Zong Promotion of Chairman, Wang Shi Qinghou International Trade

With Baidu Founder Opening speech by With the Managing and CEO, Li the President of the Director of the Yanhong People's Republic of International China, Xi Jinping Monetary Fund, Christine Lagarde Our presence in key events in China and abroad

European Economic Congress 2016

Mr. Li Yongpinng participated as a speaker in the Europe-China Economic Cooperation Forum during the European Economic Congress held in Katowice, Poland, in 2016. Our Honor

The President of With the Italian Maylink Mr. Li The Expo Special Ambassador to Yongping delivers a Contribution Award China Mr. Ettore speech during China of China Awards Maylink Chairman Francesco Sequi. Awards 2015. 2015. was elected by The Italian Ambassador to “Milano Finanza” as China Mr. Ettore Mr. Li Yongping one of the Top 50 Francesco Sequi presents interviewed by most influential the Expo Special Xinhua News Contribution Award of Agency. Chinese businessmen China Awards 2015 to the in Italy for two President of Maylink Li consecutive years. Yongping. Maylink Group presentation 2018

Maylink Group - European Representative Office Representative Office for Investment Promotion of Guizhou Province in Europe (Italy)

Piazza Diaz, No. 5 20123 Milano, Italy

Email: [email protected]; [email protected] Tel: 0039 02 36642810 ext 215 Mobile: 0039 3459279434