Designer Outlet Hautmont’!
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Bonjour ‘Designer Outlet Hautmont’! The new aspirational French-Belgian ‘village de marques’ in the north of France, in the heart of a large green leisure zone. More than 120 fashion & lifestyle brands 30-70% off, all year round and much more. Perfectly located in an established cross-border shopping destination between Lille, Saint-Quentin, Charleroi and Brussels. OPENING 2022 FASHION | LIFESTYLE | FOOD | ART | NATURE | LEISURE AND MORE designeroutlethautmont.com 2 DESIGNER OUTLET HAUTMONT The new aspirational French-Belgian ‘village de marques’ Perfectly located in Louvroil-Hautmont, an established cross-border shopping destination between Lille, Saint-Quentin, Charleroi and Brussels. Designer Outlet Hautmont is the new French-Belgian outlet shopping and leisure destination in the north of France and offers more than 120 fashion & lifestyle brands 30-70% off, all year round. The catchment has more than 9 million inhabitants in 90 min. drive time with a share of 61% Belgians with strong purchasing power. The adjacent commercial zone ‘Auchan Val de Sambre’ has already approx. 8 million customers, 35% of whom are Belgians. The sustainable premium village architecture with a gross lettable area of 21,000 sqm, built in two phases, is inspired by the charm of the region with Flemish influence. The approx. 120 boutiques will offer mainly fashion in a balanced mix with sports and lifestyle. A large food place with 12 cafés and restaurants close to the Sambre river, a large green leisure zone with many attractions, excellent customer services and e-commerce complete this unique shopping experience. Opening of phase I is planned for 2022. The Designer Outlet Hautmont is a project of JMP Expansion and ROS Retail Outlet Shopping. 3 Designer Outlet Hautmont OPENING 2022 4 Designer Outlet Hautmont ESTABLISHED The new aspirational French-Belgian ‘village de marques‘. CROSS-BORDER DESTINATION The perfect outlet shopping and leisure day-trip ‘Auchan destination. Val de Sambre’ OPENING 2022 21,000 DESTINATION LARGE SQM Fashion & Green leisure Lifestyle zone 120 9 DESTINATION FOOD E-COMMERCE BOUTIQUES MILLION RESIDENTS ‘La Place Omnichannel CATCHMENT Food’ 61% BELGIANS WITH FRANCO-BELGE VAL DE SAMBRE HIGH PURCHASING POWER Art Nature 5 CATCHMENT BRUSSELS More than Anderlecht E19 9 million E429 BELGIUM LILLE Tournai affluent residents N56 La Louviére Namur E19 Mons Lens CHARLEROI Designer Outlet Hautmont is located in the heart of the northern part Douai of France and has a total catchment of 9.1 million inhabitants within a Valenciennes Maubeuge 90 minute drive time according to a current GfK study, May 2020. A2 N53 FRANCE HAUTMONT 61% of the total 90 minutes’ catchment are Belgians with an Cambrai affluent purchasing power index up to 142. The purchasing power index of the French part is up to 121. The average purchasing power A26 index of the total catchment is 130.3. E44 Hirson SAINT-QUENTIN A304 PURCHASING ZONE POWER PER FRANCE BELGIUM BOUNDARY INHABITANT (EUROPE) 30 minutes 114.0 110.9 118.3 0.4 MILLION WITHIN 30 MINUTES 60 minutes 120.3 114.9 125.6 2.7 MILLIONS 90 minutes 135.0 121.2 142.1 WITHIN 60 MINUTES Sum 130.3 118.5 137.9 9.1 MILLIONS Source: GfK Regiograph, May 2020 WITHIN 90 MINUTES 6 CATCHMENT Right betweenLille, Saint-Quentin, Chaleroi and Brussels CITY COUNTRY INHABITANTS DISTANCE Maubeuge France 30k 10 min. Valenciennes France 43k 33 min. Mons Belgium 96k 36 min. La Louvière Belgium 81k 45 min. Cambrai France 81k 50 min. Charleroi Belgium 202k 50 min. Douai France 40k 55 min. Lille France 232k 1h Lens France 31k 1h 05 min. Anderlecht Belgium 119k 1h 10 min. Namur Belgium 110k 1h 15 min. Saint-Quentin France 54k 1h 15 min. Brussels Belgium 1,210k 1h 25 min. Kotrijk Belgium 77k 1h 30 min. Antwerp Belgium 262k 2h Gent Belgium 525k 2h Source: Google/Wikipedia September 2020 BRUSSELS, BELGIUM 7 ACCESSIBILITY N2 BELGIUM BRUSSELS A location D649 MONS BELGIUM CHARLEROI NAMUR N2 N2 D649 D649 with reach D649 N2 MAUBEUGE D649 LILLE LENS The outlet village is located in the east of Hautmont close to DOUAI Maubeuge adjacent the existing ‘Auchan Val de Sambre’ CAMBRAI commercial zone. The main access roads are the national road VALENCIENNES D936 N2, which connects Brussels with Paris and the D649/D936, which links the south of Belgium with the major cities of France. LOUVROIL D936 BELGIUM It’s just a 15 minutes drive to the Belgian border. There is good N2 public transport by train and various bus lines via Maubeuge. BEAUMONT D936 The highlight is an own Taxi Boat station from/to Hautmont Port PHILIPPVILLE and stops at the Maubeuge City centre and the Louvroil Aquatic Center. Famillies will love a trip on the Sambre river. HAUTMONT N2 PARIS SAINT QUENTIN LAON REIMS ROAD TRAFFIC / DAY N2 14 010 vehicules TAXI BOAT HAUTMONT AUCHAN VAL DE SAMBRE D649 20 670 vehicules Source: FSP Feasibility Study, February 2019 8 CUSTOMER RESEARCH Cross-border shopping driven by wider choice, lower prices and taxes According to the 2019 statista survey, roughly a third of Belgians did their shopping abroad. France (16%) followed by the Netherlands (12%) and Germany (9%) are the most popular countries for Belgian shoppers. Shoppers taking part in this survey stated better prices, interesting offers and a wider choice of products as the most important reasons to shop abroad. E-Commerce from a foreign country is even stronger, already 72% of Belgians shopped abroad. These are perfect conditions for Designer Outlet Hautmont, because many of Europe‘s most successful outlet centres are cross-border destinations. Source: statista November 2019 9 RETAIL SYNERGIES Flourishing large cross-border shopping destination Designer Outlet Hautmont will complement one of France’s largest and growing commercial zones, Louvroil-Hautmont, with a shopping centre ‘Aushopping Val de Sambre’ with 68 stores, an Auchan Hypermarket ranked as 17th successful hypermarket in France, a Decathlon, a Leroy Merlin DIY store and many more. The commercial zone is already an established cross-border shopping destination and attracts approx. 8 million visitors per year, whereby 35 % of the shoppers are Belgian consumers. 10 PREMIUM OUTLET VILLAGE A unique outlet shopping experience The village architecture of the Designer Outlet Hautmont is inspired by the charm of the region with Flemish influence. Contemporary art & décor elements reflect the Franco-Belgian friendship and will make the village a unique cross-border shopping destination with further growth in tourism. Highlight is the ‘La Place Food‘ in the heart of the village and large green leisure zone. The architect of this unique project is JR Architecte. 11 Taxi boat Ponton PAYSAGE Theatre A completely new Sport Pacours Educational Farm shopping & leisure Brewery Hut village destination Kid´s VR Dômes Playground Vision of Designer Outlet Hautmont is creating a destination for a healthy & sustainable lifestyle, fulfilling the rising demand of customers for a conscious consumption of fashion, lifestyle, art and leisure in accordance with nature. La Place Food The large green leisure zone offers the following attractions and Designer Outlet facilities. Hautmont Completion of the large green leisure zone is planned with the opening of the Designer Outlet Hautmont. Responsible for the green leisure zone concept is Résonance Urbanisme & Gym Paysage. L´ E s c a l e Retail Park 12 A NEW LEISURE DESTINATION The green leisure & entertainment zone Incorporated in a large green leisure zone with a mix of leisure, entertainment, digital, cultural, educational and more attractions. SPORTS PARCOUR PICNIC AREA VR DÔMES ANIMALS AGRICULTURE SHOP EDUCATIONAL FARM 13 BREEAM CERTIFICATE Environmental responsibility Designer Outlet Hautmont is aiming to achieve a BREEAM certificate for sustainable buildings. The British certificate lays down the high possible standards for sustainable design and represents the benchmark in terms of assessing the environmental impact of property. Certification BREEAM • Construction materials • Solar energy • Waste management • Health and wellbeing • Sustainable management • Use of rainwater • Excellent accessibility • Cycle paths • Electric filling stations 14 SELECTED CATEGORY & BRAND MIX Fashion meets lifestyle The category and brand mix of Designer Outlet Hautmont is adapted to the region and proximity to Belgium and is based on the extensive outlet experience of the operator ROS Retail Outlet Shopping. The main driver will be fashion making up almost 50% of the offer. Sport and outdoor brands make up 20%, shoes and accessories 15%, home & lifestyle products 10%, kids wear 6%, complemented by 12 cafés & restaurants to create a balanced mix. INTERNATIONAL Kidswear 6% Home & Lifestyle 50% 10% Shoes & Accessories FASHION 49% 15% 35% 15% Sports & Outdoor BENELUX FRENCH 20% 15 Bon appetit! The ‘La Place Food‘ in the heart of the Designer Outlet Hautmont. 16 DESTINATION FOOD Refuel with friends and family Shopping and dining go hand in hand whether it is stopping for a coffee and a slice of sugar tart or enjoying a leisurely meal. Designer Outlet Hautmont will offer 12 cafés and restaurants at the ‘La Place Food‘ in the heart of the centre and a stand-alone Brasserie in the large green leisure zone. Visitors will enjoy a variety of local and international F&B brands from ice cream retailers and cafés to restaurants, not just providing an opportunity to refuel but also a place to meet and spend time with friends and family. BURGERS CAFÉS ITALIAN FOOD BRASSERIE 17 Personal shopper Selfie Point Tax Free CUSTOMER SATISFACTION Corporate Gift Cards, COP Gift Cards Free Wifi ‘Customer first‘ Shop Mobility services Mobile App E-commerce Tailoring Reception Cash dispenser Centre Information Parking VIP Umbrellas CENTRE INFORMATION E-COMMERCE GIFT CARD Electric recharge Concierge Loyalty club Baby buggies for rent ELECTRIC RECHARGE VIP CLUB TAILORING Taxi-boat Service Taxi lounge Rest area Kids Cars 18 E-COMMERCE, DIGITAL MARKETING & SOCIAL MEDIA Omnichannel approach The outlet shopping experience starts online with a responsive website.