Community radio application form

1. Station Name Guidance Notes What is the proposed station name? This is the name you expect to use to identify the station on air.

ZoneOneRadio

2. Community to be served Guidance Notes Define the community or communities you are It is a legislative requirement that a service is intended proposing to serve. Drawing from various sources of primarily to serve one or more communities (whether or data (e.g. from the Office of Population, Census and not it also serves other members of the public) and we Survey) and in relation to your proposed coverage need to understand who comprises that community or area, please determine the size of the population communities. The target community will also be concerned and the make-up of the population as a specified in the licence, if this application is successful. whole, along with any relevant socio-economic The legislation defines a ‘community’ as: people who live information that would support your application. or work or undergo education or training in a particular (Please tell us the sources of the information you area or locality, or people who have one or more provide.) interests or characteristics in common.

ZoneOneRadio is the community radio station for Central London. ZoneOneRadio was established in 2011 with a grant from Team London - the volunteering arm of the Mayor of London's Office - with a dual purpose: 1. To be the community media platform of choice for people who live and study in Central London - www.Zone1Radio.com - As our Chairman David Bailey MBE says... "It may be one of the most culturally diverse and dynamic places on the planet, but it can often be a stressful and alienating place to be. The area throws up unique challenges for people who live here, want to continue to live here after studying or even those trying to bring up families here. The cost of living, and levels of pollution, crime and stress are amongst the highest in the United Kingdom." 2. To help the long-term unemployed, disadvantaged and disenfranchised people who find themselves in our area. We've already helped 31 people into (or back into) sustainable employment in London's cut-throat employment market. We're applying for a Community Radio Licence to give us the scale required to build a stronger organisation - financially viable and sustainable long into the future. At the outset of this application it is necessary to differentiate between the three different types of stakeholder that ZoneOneRadio intends to serve: Daytime Audience - The people who travel into Central London each workday to work in world's fifth largest metropolitan economy. Estimates vary widely as to exactly how many people that is, But the majority of our potential listeners are likely to be amongst the 997,959 people that travel into London using an Oyster card. (Dr Ed Manley, UCL) Audience of Need - The 309,155 (2011 Census) brave souls who live here in Central London in sets of circumstance as diverse as could be imagined - some homeless or in sheltered housing, some living in isolation, others "getting by" (to use the political phrase of the moment) and others living in deprivation. Some are bringing up families here, sending their children to some of the most polluted schools in the United Kingdom. Community of Benefit - (Please see section 5).

3. Proposed area Guidance Notes What is the area you propose to serve? It is Ofcom policy that community radio stations usually serve an area of up to a 5 kilometre radius from the transmission site. See ‘Coverage and planning policy for analogue radio broadcasting services’. https://www.ofcom.org.uk/__data/assets/pdf_file/0 018/54621/analogue-coverage-policy.pdf

Community radio application form

Our proposed service area is Central London - the geographical area defined by the London Fare ones System managed by Transport for London as "Zone 1". As Mark Field MP expressed it in his endorsement for this application... "It is often wrongly assumed that Central London is the domain only of tourists, workers and a core of super-rich homeowners. In reality, central London is comprised of a wonderfully diverse mix of residents, some of whom have lived in the area for generations, others whose time in the area is only fleeting. They live not in a homogenous metropolis but a series of urban villages, each with its own distinct history, architecture and community." It is not possible to document fully the ethnic and demographic diversity of our proposed service area within the confines of this propos. To pick "languages spoken" as an example, the 2011 census tells us that not only are there 107 languages spoken in the capital - including 54 "major languages" (defined as languages spoken by more than 8,000 people each). Across the capital as a whole 3.6% of people who live here can't speak English, if you extrapolate this we can assume there are a minimum of 11,000 non-English speakers resident in our proposed service area. We intend to serve as a hyper-local media platform for everyone who lives, works and studies within 5km of The London Telecom Tower (formerly The BT Tower/The Post Office Tower). As an organisation - specifically as a not-for-profit social enterprise - our core focus is to on serve the Audience of Need and Communities of Benefit who live and study in The City of Westminster, The City of London and the southern part of the London Borough of Camden that partially intersects the two - specifically the wards of Camden Town and Primrose Hill, Regents Park, St Pancras and

1 Community radio application form

Somers Town, Kings Cross, Bloomsbury, Holborn and Covent Garden. The population of our core service area, according to 2011 census data, is 309,155 (City of Westminster - 226,841, City of London 8,072, South Camden - 6 x wards - 74,242.) The bigger picture Depending on which of the numerous studies on the subject you read you - and there are a lot of them - between 2 and 3 million people commute into our proposed service area every day. And, according to the Office of National Statistics, 17.4 million international visitors passed through London in 2014. The sheer number of people passing through our area make the voices of the disadvantaged and disenfranchised people in the local community even harder to hear than they are anywhere else in. We are applying for the FM licence to help us toward sustainability We intend to leverage this wider audience to enable ZoneOneRadio to become sustainable, however our focus is on serving the communities living and studying in Camden and The Cities of London and Westminster with an ultra-local media platform and a social enterprise. We will build an organisation that will not only give the often disenfranchised people in our disparate communities a voice, but will also work with as many as we can to give them a purpose and, hopefully, help some of those who need it into sustainable employment. Physical Geography We are concerned that because of some of the unique geography of our area - in particular the prevalence of large steel-frame buildings - that the normal 25kw allowance will not allow us to reach the standard 5 kilometre radius. Were we allowed to serve an area with a radius of 5km from our transmitter we would reach Hampstead in the north and Vauxhall in the south, Westbourne Park to the west and Whitechapel to the east. However, we are also aware that the FM band in Central London is very crowded, with both legal and illegal broadcasters. We have commissioned some technical research from our engineering partners The Useful Media Company Limited to identify a nominal frequency (see below and additional document attached to this application), but we understand that, should Ofcom consider the rest of our application merits a Community Radio Licence for our proposed service area, there would still be a substantial amount of work for us to undertake together to identify a suitable frequency and define more precisely the service area itself. Community radio application form

A socio-geographical anomaly unique to our proposed service area From a broadcasting perspective, those of our volunteers who have worked, or have gone on to work, for BBC Network Radio are told our proposed service area is the only place in the United Kingdom that producers and presenters are specifically requested not to mention. Because of the BBC's historic fear of being perceived as London-centric, presenters reading traffic and travel bulletins on BBC Radio 2, BBC Radio 5 Live and the BBC Asian Network are told not to mention problems on the London Underground or the roads of Central London and to favour entrants and callers outside London when picking competition winners for Radio 1 or taking calls for Radio 2.

Programmes and programme output: Definitions: Studio location: The studio from which the service will be broadcast should be located within the licensed area. Locally-produced: Locally-produced output is output made and broadcast from within the service’s licensed coverage area. (It is anticipated that most stations will produce the bulk of their output themselves, in the locality. However, for some target communities it may be appropriate for fairly high levels of output to originate from outside the licensed area.) Live output: is that which is produced by a presenter in the studio at the time of broadcast. (The amount of live output may vary between different services depending on the needs or expectations of the target community.) Original output: output that is first produced for and transmitted by the service, and excludes output that was transmitted elsewhere before. Original output can be live or voice-tracked. Repeat broadcasts of original output do not count towards the minimum requirement. Peak time: it may be helpful to state what material will be broadcast in ‘peak time’. If you do, please say what you consider peak time to be for your target community (this may vary from station to station).

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Automated output/voice-tracked material: most stations will carry automated output at some time. The amount of automated or voice-tracked material does not need to be specified in the key commitments. Sustaining service/third party produced material: if you intend to broadcast material produced by a different organisation please state what it is and how much (per day or week as appropriate).

4. Programming output Guidance Notes Please fill-in all three questions below The law requires applicants to state their proposals for Question A asks you to describe your programme providing a service that would: service. (i) cater for the tastes and interests of members of its Question B relates to how your output will serve the target community or communities (or for any tastes and interests of your target community. particular tastes and interests in those communities); Question C is about how your service will broaden (ii) broaden the range of programmes available on non- the range of local (non-BBC) services available in BBC local services (commercial and community your area. stations) to members of the relevant community or communities; Later in this form you will be asked to draft your own ‘key commitments’. This will form the basis of your (iii) broaden the overall range of such non-BBC local licence and is what Ofcom will judge you against. It services provided in the area concerned; and should include a summary of your proposed (iv) have a distinct nature, or provide distinct content, programme output as set out below and reflect your from any non-BBC local services with which it would commitment to cater for relevant tastes and interests, overlap. to broaden the range of relevant programmes and Ofcom is required to consider the extent to which an services and to provide a service with a distinct applicant’s proposals will cater for the tastes and nature and content as set out in the Guidance Notes interests of members of its target community or in the column opposite. communities. Ofcom is also required to consider the extent to which proposals for a community radio station would broaden the range of programmes available by way of non-BBC local services (both commercial and community stations) in the area concerned (especially, the extent to which a proposed service would have a distinct nature or provide distinct content from any overlapping non-BBC local services). The information given here should be more detailed than what you set out in your draft key commitments (later in this form), and will help us gain a fuller understanding of how you will serve your target community and what the station will sound like. 4. Programming output A: Please tell us about your programme service. The following questions may help you describe your programme service (but should only be used as a guide):  What will the service sound like?  What music will you play?  What are the main speech elements of the service and how will the social gain/community benefits you propose be reflected on-air?  What is the likely music to speech ratio?  Will this vary at different times of the day or week (or year)?  Do you intend to broadcast live output? If so when and how much do you propose to do?  Will you broadcast in languages other than English (what languages and how much)?  Will your output be original i.e. specifically produced for your service?  Will it be locally produced?  Do you intend to repeat material? At ZoneOneRadio, we see our output as a premium product. We're proud of it. We aim to produce all of our programming to BBC Network Radio standards. Advances in editing and publishing technology have levelled the playing field. We now effectively have similar levels of equipment on our smartphones and tablets. There are no excuses! The one key word that defines our approach to programming is "ambition". Community radio application form

Specialist Music Take for example, the excellent #WorldwideRoutes, presented by our Chairman David Bailey MBE. We are proud to be the home of the UK's only mainstream world, roots and folk music show. And it's not just about the eclectic selection of music David plays, it's about the implied underlying values of multiculturalism and tolerance. His special on Mali is an emotional listen and his interview with Anglo-Azeri singer Fidan Hajiyeva at Broadcasting House just minutes after she'd been announced as BBC Radio 3's World Routes Academy Protégé is a masterclass in interview technique. Which is why we use it in all our training sessions! David leads our team of specialist music presenters who will continue to cover genres including ambient, urban, remix culture and unsigned music from artists and bands playing in London's smaller venues on any given week. Speech Content We're very proud of our community programming here at ZoneOneRadio. Sheila Smith (who has been the Course Tutor for the L3 Radio Course at Lambeth College in Vauxhall since 2004) presents #CommunityProfile - the show that talks to people making a difference in the Central London community. #CommunityProfile is both at the heart of our programming and the proving ground for our new volunteers. With Sheila's guidance, they are sent out into the community to record interviews with guests, which they then use to make packages for play-out on her show. As with all of the interviews on our specialist shows, the packages are then repurposed for use in our daytime output and on our online platforms - with the aim of driving traffic back to the station. Again, ambition is key. Every week, a select number of the best interviews make it to our "Best of..." show #ZoneOneDigest. Sheila will continue to look after our specialist speech strands including: #LondonArts - Our show with its finger on London's cultural pulse. Presented by Jenny Runacre, an actress and teacher with over 50 years in the business, including iconic performances in Derek Jarman films. #LondonTastes - Our show which looks at all aspects of food and drink in London. While the show will continue to interview high profile "food celebrities" in London (we've already spoken to the likes of Raymond Blanc, Michel Roux Jr, Paul Baker and Jay Rayner) we also cover issues facing food producers, restaurateurs and independent retailers in London and cover issues like food poverty, nutrition and the realities of working in the service industry in our service area, tipping and surviving on the living wage. #TechTalkfest: ZoneOneRadio’s weekly download of tech news presented by Zoe Cunningham, Managing Director of software development company Softwire - multiple winner in the Sunday Times’ survey of “Best Small Companies to Work for” #TechTalkfest is our highest-rating show in terms of “listeners per episode” Sheila will also be looking after our foreign language speech programming. We have already produced foreign language programming for the Spanish and Russian communities in London and we are keen to work with responsible community groups who are looking to provide programming for other foreign language communities. Our experience as an online only station and insight delivered by our technology partners audioBoom and Exaget tell us that 50% of all listens to “appointment to listen” content on digital devices happen between 5pm and 9pm. Partner Broadcasters It is our intention to give over a portion of our airtime to other established community-focused radio broadcasters in our area who are not applying for a licence in this round because they are not appropriately structured or resourced to do so. We already have agreements in place with three community broadcasters from our service area: Smoke Radio; Soho Radio and Vox Radio. Negotiations are underway with two other potential partner stations, both leaders in their sectors, and we hope that by the time we are awarded the licence we will be able to announce these partnerships - one of which will help bring the voices of 11 to 18 year

5 Community radio application form olds back to London’s airwaves on a Saturday morning. We expect the output from partner stations to be live shows featuring live interviews and “best of” speech content from their output through normal channels. There will also be an element of specialist music programming from each station. We hope that Partner Stations will want to broadcast from their own studios and outside broadcast locations - although they are very welcome to use ours. Content from all Partner Broadcasts will be repackaged and repurposed for use in daytime output and our best of show extending the reach of the partner stations’ brands and programming and contributing to the diversity and distinctiveness of ZoneOneRadio’s mainstream output. Daytime Output Our mainstream daytime output will appeal to our Daytime Audience - intelligent city dwellers and workers. The clocks will be modelled on the ones devised for community radio stations Radio Verulam (St Albans) and Express FM (Portsmouth) by David Harber of Radio Response (former winner Radio Station of the Year" at the Arqivas and Sony Awards judge in the "Programming" category). Between 6am and 7pm we will produce output that is both commercially viable and distinct. Daytime output will be music led (80 music: 20 speech - as per existing precedent) but hourly volunteering opportunity bulletins and volunteering "colour pieces" - packages of actuality of people engaging in volunteering activity, as well as interviews with people from the London volunteering community extolling the professional, social and therapeutic benefits of volunteering, befriending people living in isolation and social engagement and the packages taken from our specialist and partner output mentioned above. Daytime music We intend to draw from a more ambitious, broad, credible palette of music than our commercial competitors. We're aiming to build a library of 5,000 tracks to form the backbone of our active daytime library - with the bulk of the weight to be carried by recurrent hits from the last decade and classic hits across all mainstream genres from the last fifty years.

Community radio application form

Summary Weekday Daytimes - Monday to Friday 6am to 7pm - Live between 7am and 10am and between 4pm and 7pm. Live between 10am and 4pm as volunteer resources permit - speech:music ratio at least 80%:minimum 20% (we intend to exceed this). Evening Specialist - Monday to Friday 7pm to 8/9pm - Live - 40:60 speech:music Foreign language output - Mondays and Tuesdays - 8pm til midnight - 50% live - 40:60 speech:music Partner Output Wednesday Thursday Friday - 8/9pm til midnight - 50% live - 40:60 soeech:music until 10pm, 20:80 thereafter Weekends - as Weekday Specialist Over 95% of our output will be produced and broadcast from the proposed service area.

B. What is the address of the proposed studio (if known)?

ZoneOneRadio has an agreement with University of Westminster Student Union radio station Smoke Radio. They have agreed to rent us one of their four permanent studios sited at 101 New Cavendish Street, London W1W 6XH.

C: Based on what you have said above, how will your proposed radio service cater for the tastes and interests of your target community/communities?

Over the last five years we’ve got to know the multiple audiences and communities in our proposed service area pretty well. Daytime Audience Our daytime audience work in Central London Live within the M25 Aged 24-45 60% Female AB(C1) Most have a degree and work at a computer. ZoneOneRadio’s audience do, however, consume broadcast media with commercials - 82% watch at least an hour of Channel 4 every week. Our audience consider themselves to be too old for Radio 1, but too young for Radio 2, Radio 4 and 6 Music. Brands that resonate with ZoneOneRadio’s target audience include, Google, Apple, Channel 4, The Guardian, Innocent, Whole Foods, Honda and Volkswagen. Our premium product - intelligent music programming and speech content with a professional approach is informed by and reflects all of the above. Audience of Need and Community of Benefit One of the advantages of not having an FM transmitter and having to rely on digital methods of broadcast, we can tell exactly what our local audiences likes or doesn’t like. Over the last five years we have used this data and listened to the demands of the people we meet and interview on a daily basis to hone our offering. Every specialist speech show we publish must have at least one guest to qualify for publication on our website, so we meet a lot of people! As such we are very keen to develop new strands on subjects that our audience are asking for such as Travel, Property and Parenting in Central London. But we also understand that one organisation cannot serve everyone’s tastes and needs which is why we’ve invited our Partner Stations to join our bid. Smoke Radio - The radio station run by the University of Westminster Students’ Union. Current

7 Community radio application form holders of the Student Radio Association’s Station of the Year They will be in charge of our output from 6pm to 12pm on a Saturday. Their brief is to produce upbeat output, but to make sure they find an intelligent way to pepper their programming with content related to the unique set of challenges facing students in London - accommodation, high cost of living, and the difficulties of staying in London long enough to start a career after graduation - as well as other health, wellbeing, social and pastoral issues covered by other more traditional Student Radio Stations. Soho Radio - With premises comprising both studio facilities and a community cafe on Great Windmill Street, Soho Radio aims to give a voice to “musicians, artists, filmmakers, chefs, poets and the generally curious”. Vox Radio - Vox Radio broadcasts online from Lambeth College in Vauxhall. Students from the station will be given hands-on experience and will support our Monday and Tuesday night community and language based programming strands.

D: How will your proposed community radio service add to the range of programmes available on non- BBC local services (commercial and community stations) to members of the relevant community or communities, add to the overall range of such services in the area concerned and be different and distinct from them? Please tell us which non-BBC local services your station will overlap with.

Our proposed service area is wholly within the TSAs of commercial FM stations Capital, LBC, Smooth, Radio X, Virgin Radio, Heart and Choice FM and overlaps with the majority of community station Resonance FM’s service area. None of these stations provide a viable affordable broadcast platform to The Borough of Camden, The Corporation of London, The City of Westminster or local, independent manager owned businesses and start-ups. None of them give mainstream airtime on an hourly basis to small voluntary sector organisations like the Simon Community or Food Cycle. None of them advertise volunteering opportunities or promote the professional social and therapeutic benefits of volunteering, befriend the isolated and encourage social engagement on an hourly basis. 24 hours a day. None of them have specialist community shows profiling people who make a difference in our local area. None of them have specialist shows dedicated to London’s vibrant technology sector - or if they do, they don’t claim them to be the most popular show on the station. None of them would see the potential of people like […], who came to us on a placement from Leonard Cheshire and ended up presenting our “best of” show ZoneOneDigest. On award, ZoneOneRadio will continue to do all of the above for every day that we hold the licence.

Social gain

5. Social gain Guidance Notes Community radio is required to be for the public good Broadcasting legislation specifies a number of and to bring community benefits, or social gains, to ‘characteristics of community radio services’. Licence listeners and participants. The requirement for ‘social holders need to ensure their services conform to these gain,’ is one of the key factors that makes community characteristics, including in this case the delivery of radio stations different from other radio services. social gain. Please tell us what community benefits your service The legislation sets out social gains that stations must will bring to your target community(ies) and/or the provide. These are the achievement, in respect of general public. Please include summaries of individuals or groups of individuals in the target evidence to support your answer. community, or in respect of other members of the public, Your draft ‘key commitments’ (later in this form) of the following objectives – should include a summary of your proposed social (a) the provision of a radio service to individuals who gain set out below. are otherwise underserved by such services, (b) the facilitation of discussion and the expression of opinion, (c) the provision (whether by means of programmes included in the service or otherwise) of education or Community radio application form

training to individuals not employed by the station, and (d) the better understanding of the particular community and the strengthening of links within it. Social gain may also include the achievement of other objectives of a social nature.1 Applicants are required to provide evidence that their service will result in significant social gain to the public or the target community(ies). Copies of letters or research reports etc. should not be submitted, but brief relevant extracts from them, which represent an accurate and comprehensive summary, may be included. If we wish to see the source material, we will ask for it. Ofcom is required to have regard to the extent to which your proposed service would result in the delivery of social gain to the public or target community.

As previously stated, ZoneOneRadio is, at heart, a not-for-profit social enterprise that has identified and will continue to serve its Daytime Audience, its Audience of Need and its Communities of Benefit as outlined above. Our two core aims have always been and will continue to be: 1. Serve our Daytime Audience and Audience of Need - to provide an ultra-local community media hub for people who live, work and study in Central London. We see our Public Service Broadcasting obligation as an essential part of our output and we will use our FM licence to inform, educate and entertain. Our output will include: - Hourly volunteering opportunity bulletins - Hourly volunteering colour pieces, promoting the professional social and therapeutic benefits of volunteering, befriending isolated members of our community and social engagement - Weekly community programming - Weekly programming promoting the benefits - both social and health - of involvement in community sport - National News - Local News - Public service notices from The City of Westminster, The City of London and The London Borough of Camden 2. Serve our Communities of Benefit - To undertake our Public Service Broadcaster functions within a structure that enables and supports high quality volunteering, internships and work placements, furnishing participants with skills and experience that will help them get a foothold within London’s competitive employment market. ZoneOneRadio directly serves and will continue to serve four key Communities of Benefit within our proposed service area i. The long-term unemployed ii. People recovering from substance addiction iii. Mental Health Service Users iv. Ex-offenders As well as hands-on experience in media production, social networking and administration, we have given them career guidance, CV clinics and job interview coaching We have directly contributed to helping thirty of our volunteers into sustainable employment. Written

1 See Article 2(3) of the Community Radio Order 2004 and Ofcom’s Notes of guidance for community radio applicants and licensees.

9 Community radio application form testimonials are available on request but highlights include: Case Studies Again, it is important to emphasise here that while these case studies are from ZoneOneRadio’s past, we are applying for the Community Radio Licence to give us the scale and reach to continue working on projects of this nature. The National Prison Radio Association – […] The National Prison Radio Association work from a base in Brixton Prison. They use prison radio as a first step to rehabilitating offenders. They are very well funded and their output is of such a high quality that they regularly win awards at The Sony Radio Academy Awards. They approached ZoneOneRadio to be their ‘through the gates’ partner - working with offenders after release. They chose ZoneOneRadio over other more established community radio organisations because we do not have an upper age limit for participants (most organisations have an upper age limit of 24). Urban Futures/Leonard Cheshire/The Greater London Authority – […] Urban Futures specialise in placing young people with learning difficulties into ‘placements with the potential to lead to sustainable employment’ on behalf of the Greater London Authority. Participants are paid minimum wage for eight hours’ a week for one year. In September 2013 ZoneOneRadio started working with [an individual] who as well as having learning difficulties is vision impaired and partially paralysed down his left side. [He] presented and produced ZoneOneRadio’s weekly “Best of” show ZoneOneDigest, which is essentially an hour-long cross-promotional tool for the station. The University of Westminster We are very excited to announce with the submission of this application that, on award, we will enter an official partnership with the University of Westminster’s Radio and Production course. Under the supervision of Course Leader Dr Matthew Linfoot, we will be offering all students on the course hands-on experience and training in all areas of the operation of a radio station and on-air experience with a media platform with the scale and reputation that will benefit them as they begin their careers post-graduation.

Access and participation:

6. Participation in the service Guidance Notes How do you propose to ensure that members of your Legislation specifies a number of ‘characteristics of target community (or communities) are given community radio services’. Licence holders need to opportunities to participate in the operation and ensure their services conform to these characteristics, management of the service? including in this case providing opportunities to Your draft ‘key commitments’ (later in this form) participate in the operation and management of the should include a summary of your proposed service. Ofcom requires information as to how this would participation objectives as set out below. be achieved. What will be the involvement of members of the target community in the radio station? How many volunteers do you anticipate will be involved in your service per year?

Volunteers are key to ZoneOneRadio as an organisation:  We promote the professional, social and therapeutic benefits of volunteering  We advertise volunteering opportunities on air on an hourly basis  We help our unemployed volunteers into sustainable employment. We've done this for 31 of our volunteers so far and are applying for an FM licence to help us achieve scale and sustainability to allow us to continue our work in this area. Over the past five years we've worked with over 180 volunteers and interns. Of those, we've had Community radio application form meaningful relationships with 120. Our experience tells us that ZoneOneRadio operates at its best with a team of about 40 volunteers at any one time. Volunteer churn can unpredictable, but experience tells us that we would be able to give structured volunteering opportunities and internships to 55 to 60 people per year. Our volunteering and internship positions are open to anyone who lives, works or studies in Central London, with specific opportunities regularly advertised on media.info, the Team London website, the Westminster Volunteer Centre, within our programming and on our digital channels. Structured volunteering opportunities While ZoneOneRadio are happy to provide an on air platform for voluntary and charitable organisations and individuals making a difference in the Central London area on-air and online, we do not believe that there is much benefit to indiscriminately giving individuals free access to the airwaves. Instead we have a volunteering structure - an aspirational career path that hopefully fosters a feeling of ambition in our volunteers. To progress within ZoneOneRadio, a volunteer has to deliver in quality, consistently and to deadline. We operate an Open Door policy, but bring volunteers on board in a structured sustainable way. Potential new volunteers are invited to one of our introductory sessions where they are given an overview of ZoneOneRadio as an organisation, its output, our aspirational ethos and career path. Then they are asked which of our two entry level positions they would prefer - Operations Assistant and Production Assistant. (We have included a copy of our Operations Assistant job description in the Supporting Documents part of this application). Assistants may progress to Producer and then Presenter roles, but only once they've delivered the function of their existing role in quality, to deadline and consistently over the course of three months. There is a growth media jobs market in London, but it's not radio - it's digital media. We prepare our unemployed volunteers the best we can for the hundreds of Social Media Assistant positions advertised in London every day. Those volunteers who come to us with the aim of finding employment are given careers advice, CV coaching and mock interviews, but the most important part of their time of us is the hands-on training and experience of digital media production and promotion. Volunteer law Volunteer law is complicated. Legally speaking, volunteers are not actually obliged to do anything at the place they are volunteering. Further, volunteers cannot be formally dismissed. In legal terms, to dismiss a volunteer is tantamount to admitting that there was an employer employee relationship. The same thing applies if you ask a volunteer to sign a contract. To admit an employer/employee relationship exposes a voluntary organisation to all sort of liabilities, not least of which is the obligation to pay minimum wage for any work undertaken. The Westminster Volunteer Centre were very keen to drill into us the apocryphal story of the volunteer organisation in the South West who gave their volunteers £5.00 per day to buy lunch (rather than the correct procedure of reimbursing volunteer expenses on presentation of a receipt). The organisation entered a dispute with the volunteers, which ended up with the volunteers taking the organisation to court to sue them for minimum wage. The organisation was forced to close - not because they lost the legal suit, but because of the money, resources and financial time they lost to defending their position. With this in mind, ZoneOneRadio worked with The Westminster Volunteer Centre and Edwin Coe LLP to produce a Volunteer Policy and a Volunteer Agreement. Included in supporting documentation. And, of course, the people who live, work and study in Central London will be invited to take part in the interactive activities you would expect from any local radio station - on-air discussions, competitions, promotions, fundraising events and interviews.

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7. Access to facilities and training Guidance Notes Set out the practical (formal and informal) Ofcom is required by the legislation to have regard to the mechanisms which you will use to ensure that provision each applicant proposes to make to allow for members of your target community can gain access access by members of the target community to the to your facilities that would be used for the provision facilities to be used for the provision of the service and of your service and to receive training in their use. for their training in the use of those facilities. Your draft ‘key commitments’ (later in this form) should include a summary of your proposed access and objectives for training people in the use of the facilities as set out below.

At ZoneOneRadio our aim is not just to teach skills in broadcast radio, but also to give our volunteers transferable skills required in any professional environment plus hands-on experience in a live environment to furnish them with soft skills - working as part of a team, working individually, communication skills (written and verbal) and meeting deadlines. Anyone from within our service area is welcome to apply for volunteering opportunities at the station. All ZoneOneRadio volunteers are offered free training in the following:

 Office/Administration skills - answering the phone, client- and contributor-facing protocols, Word, Excel, CRM systems, Google Drive  Audio Production and Audio Editing (Adobe Audition)  Publishing to Online Platforms - particularly Mixcloud, audioBoom and blogging platforms  Social media training - effective use of Facebook, Twitter, Instagram and LinkedIn. Use of CMS systems such as Hootsuite and TweetDeck.  Scheduling for linear streams  Sales - administration for sales, cold calling, producing presentation material  Account Management - including a module on the effective use of CRM systems Training on broadcast equipment is given to volunteers who have successfully proven competency in all of the modules above. In the name of efficiency, volunteers are then given opportunities in groups for basic familiarisation with studio equipment at a point when the live studio is not in use (playout system, driving the desk, microphone technique etc). These sessions are limited to groups of four and will be led by either the Station Manager or the Managing Director. The volunteer is then assigned a Mentor - either a Producer or Presenter - who will give them one-to- one training and hands-on experience driving the desk while their own shows are on air, once a week for six weeks. In an example of best practice we've taken from Radio Verulam, volunteers will then go through a one-to-one accreditation process (including a section on broadcast codes, media law and libel/slander and compliance with Ofcom regulations) before they are allowed to go live on air. Accreditation is at the discretion of both the Managing Director and the Station Manager. All our volunteers will also be offered DJ training, with a view to playing an hour's set in front of the massed throngs at our weekly #SaturdaySocial events. Beyond our own four walls we intend to run training programmes for our target Communities of Benefit - along the lines of BANG Edutainment's work with NEETs and disaffected young people who have been excluded from mainstream education. We are keen to provide training for any educational establishments, community groups and charities in our area and are constantly on the lookout for funding opportunities and partnerships. Responsibility for sourcing appropriate funding will be outsourced to our Funding and Training Partner - an established and respected provider with whom we have a verbal agreement to proceed, but who have asked not to be named in this bid as they are applying for a licence in their own right. Community radio application form

Ensuring accountability:

8. Accountability Guidance Notes Please set out your proposed community Broadcasting legislation specifies a number of accountability mechanisms. These should cover ‘characteristics of community radio services’. Licence matters such as: holders need to ensure their services conform to these How will members of your target community: characteristics. One is that, in respect of the provision of the service, the provider makes itself accountable to the  make contact with your service, and community (or communities) the service is intended to  influence the operation of the service? serve. How will suggestions or criticisms from members of Ofcom is required to have regard to the provision each your target community (or communities) be applicant proposes to make in order to ensure its considered and acted upon? accountability to the relevant community (or Your draft ‘key commitments’ (later in this form) communities). should include a summary of your proposed accountability measures as set out below.

ZoneOneRadio is proud to be fully accountable to the communities and stakeholders in our service area We are already open to and actively encourage public contact through a website which has the ability for comments on each post, email, our existing open and responsive social media channels including Twitter (15,000 followers) and Facebook (1,533 'likes') and by telephone (currently the Managing Director's mobile phone, but once we are awarded the licence we will obtain a local London number). Our Management Team will report directly to our Board of Directors. who will ensure that the radio station remains on-track and conforms to its Key Commitments. The Managing Director will report directly into The Chairman on a bi-weekly basis and immediately draw on the resources and experience other member of The Board on an individual basis or collectively as the need arises. At the time of application our board has been appointed, but on award, Members of the Board will be elected at our AGM by our members on an annual basis. All members of the Organisation are eligible to stand for election to the Board. We will also allow current and future partner organisations such as The University of Westminster, The University of Westminster Students Union, Soho Radio and our Funding and Training Partner the option to take corporate seats on the Board - again, subject to review by mutual consent on an annual basis. Internally we have already prepared the appropriate policies, such as Induction, Diversity, Equality, Complaints, Conflict of Interest, Data Protection, Accident Reporting, Safeguarding Young People, and Privacy. These will all be made available internally in physical media and publicly on our website. ZoneOneRadio is open to continually assessing changes to its operation and programming output to best reflect the ever-shifting profile of Central London. On award, we will hold annual open public meetings, led by the Board, so we can be directly accountable to and harvest feedback from the local community and stakeholder organisations. Unlike other supposedly local media platforms, we are keen to be proactive in our mission to give the local community a real sense of ownership of ZoneOneRadio. Our Management Team will respond to feedback, suggestions and complaints (using the process set out below) on a day to day basis. Our Board of Directors and will meet on a quarterly basis. Complaints Process In the event of a complaint being received, it will be handled by the Board of Directors. ZoneOneRadio is a collaborative, community-led organisation. All complaints and grievances will initially be received and documented by The Management Team and referred immediately to The Chairman. All communications will be dealt with promptly, appropriately and in strict confidence. An accurate and up-to-date ‘Public File’ will be prominently placed on our website.

13 Community radio application form

Guidance notes: station’s draft key commitments Please draft the Key Commitments for your proposed service. There is a blank key commitments template overleaf. If your organisation is awarded a licence, the key commitments you draft here will be included in your licence. (Please note: Ofcom may require amendments if, for example, we feel changes are required to better reflect your application proposals). Your draft Key Commitments should be consistent with, and, where appropriate, summarise the answers you have already given in this application form. It is important that you draft your own commitments rather than just copying what may have been done by others. You should keep in mind that it will be a condition of any licence to meet the Key Commitments: something you must do at all times and for breach of which you could face sanctions including revocation of the licence. So, you should think carefully about what you will be committing to. We would expect key commitments to be brief and no more than one page long.

KEY COMMITMENTS: to be completed by the applicant

Station name ZoneOneRadio Licence area Central London Description of character of service Target communities - 1. Daytime Audience - general population of people who live, work and study in Central London 2. Audience of Need - 309,155 people who live in our target area 3. Communities of Benefit - the long-term unemployed, disadvantaged and disenfranchised people in our area Main purpose and Primary Function - To maintain a commercially viable public service broadcasting and hyper local community media platform that gives a voice to the disenfranchised people in our service area and help as man as we can into sustainable employment.

The service broadcasts:  Music. The main types of music2 broadcast over the course of each week are: Aspirational but accessible cross-genre mainstream in the daytimes, specialist in the evenings including ambient, remix, urban and the best of London's independent live music scene  Speech. The main types of speech output3 broadcast over the course of each week are: Central London-specific community, community sport, food, technology and cultural programming. Local news. Promotion of volunteering - opportunities and benefits  [Languages other than English, if relevant] Over the course of each week programming in [list all language(s), including English] is broadcast. Spanish and Russian already. German in place. Keen to represent as many of the 54 major languages in our area as possible  The service provides original output4 for a minimum of 21 hours per day. Remaining three from partners.  The service provides locally-produced output5 for a minimum of 24 hours per day.  The studio is located within the licensed coverage area - as are the studios of are three existing

2 e.g. mainstream pop, urban etc. 3 e.g. local news, what’s on etc. 4 Original output is output that is first produced for and transmitted by the service, and excludes output that was transmitted elsewhere before. Original output can be live or voice-tracked. Repeat broadcasts of original output do not count towards the minimum requirement. 5 Locally-produced output is output made and broadcast from within the service’s licensed coverage area. Community radio application form

partner broadcasters. The service provides a range of community benefits (social gain objectives mandated by statute) for the target community, both on-air and off-air, and in doing so, achieves the following objectives:  the facilitation of discussion and the expression of opinion,  the provision (whether by means of programmes included in the service or otherwise) of education or training to individuals not employed by the person providing the service, and  the better understanding of the particular community and the strengthening of links within it. Members of the target community contribute to the operation and management of the service. The service has mechanisms in place to ensure it is accountable to its target community.

[Please note: If awarded a licence, the key commitments you draft here will be included in your licence. (However, Ofcom may require amendments if, for example, we feel changes are required to better reflect your application proposals).]

About your organisation:

9. Company details Guidance Notes The legislation requires that:  Community radio services should not be provided primarily for commercial reasons or for the financial or other material gain of the body providing the service or the individuals involved in it  Any profits produced may only be used to either improve the future provision of the service or for the delivery of social gain to members of the public or the target community Provide the name of the body corporate (e.g. Only a body corporate can hold a community radio company) submitting this application and the type of licence. A body corporate is almost always a (registered) body corporate. company, although it can also include, for example, Please provide copies of the company’s some bodies created by statute (an individual or a Memorandum, Articles of Association and Certificate registered charity on its own is not a body corporate). of Incorporation (or, where it is another type of body Your application must therefore be submitted on behalf corporate, its founding documents and those which of a registered company (or other body corporate). set out its objectives and rules of operation) There are different types of company (e.g. a company limited by shares, a community interest company, a company limited by guarantee) and we need to know what kind of company is applying for a licence. We will not consider a licence award to a company if it has not yet been registered. If the application is successful the licence will be awarded to the body corporate (e.g. company) submitting this application.

Company (or other body corporate) name: Love London Radio Limited

Date of registration: September 2016

Company registration number: 10444332

Private. Limited by Shares

Type of company (or other body corporate): Will be converted to Community Interest Company on successful application and before award of licence.

Where your body is not a company, please explain how it meets the requirement to be a body corporate:

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10. Ownership Guidance Notes Please provide details of who controls and who owns Ofcom needs to know about the ownership of the the body corporate (e.g. company) applying for this company (or other body corporate) applying for this licence, and on what basis this control and ownership licence, and any issues regarding its control. We will is achieved. (If this will be different once the station also consider how the company (or body corporate) will starts broadcasting please say so (a licence is not be run (this will usually be specified in the Articles of issued until broadcasting starts.) Association of the company). The information provided must include: In relation to exerting control over the applicant, the  all the subscribers, members, shareholders, or information provided should include the name and whatever is appropriate for the applicant address of any individuals or corporate bodies in company (or body corporate), and state the accordance with whose wishes the applicant’s affairs are extent of their interest (e.g. % shareholding) (if or will be conducted in most cases or in significant the company will be controlled by members, but respects. the members are not yet recruited, please say so). (You will also be asked about the board of directors in 11 & 12 below.)  details of any individual, company or other body that may exert control over the applicant.

On notification of our successful application we will convert Love London Radio Limited to a CIC limited by share in time for the "award of licence" when the station goes on air nine months later. Incorporating a new CIC in advance of and solely for the purposes of this application was not practical, partly because of the financial implications - it cost in excess of £800.00 in professional services and registration fees to set up in 2013 - and partly because of the time and management resources involved in getting the company through the requisite regulatory approval processes. Love London Radio CIC will be the licence holder and operator of ZoneOneRadio and will be wholly owned by its Members. Any volunteer is eligible to become a member on completion of 12 months regular involvement with the organisation (defined as completing a minimum of 4 volunteer hours per month) and upon payment of a monthly membership fee of £10 - £2 for concessions and individuals from our Communities of Benefit as defined above. As a CIC, by definition the company will be not-for-profit and there will be no profits and no dividends payable to shareholders. Any financial surplus will be reinvested in the radio station. As stated above an AGM will be held annually at which all Directors must stand for re-election. Any members can stand for election as Directors if they are nominated and seconded by two other members.

Ability to maintain the service:

11. Management and operations Guidance Notes With regard to the applicant please provide: In addition to the notes above on ownership, Ofcom is  A list of directors, indicating who is the managing also required to evaluate the human resources involved director and/or chair (please see question 12 in the running of a community radio station. Answers regarding directors’ details). should demonstrate how those who have relevant experience will work for the station. In addition, a  An indication of management structure (e.g. diagram or organisation chart may help paint a clearer management committee or equivalent, if picture. applicable), and/or  Information about who would be responsible for the day to day management and running of the station (there is a separate question regarding other staff below). Explain the role(s) in the station, job titles, and indicate whether paid or voluntary, full or part-time (and the number of hours).

Board of Directors Chairman - David Bailey MBE Members of the Board Community radio application form

Zoe Cunningham Jamie Angus Executive Management Team Managing Director – Matthew Layton Station Manager – Sheila Smith ZoneOneRadio will be run by an Executive Management Team of two people - the Managing Director and the Station Manager. The Executive Management Team will report to the Board of Directors in the form of bi-weekly meetings with The Chairman and quarterly meetings with the full board. The bulk of day-to-day management of broadcast operations, volunteers and training will be overseen by the Station Manager. This is a part-time salaried role. 24 hours a week commanding a salary of £18,000. The Station Manager will report to the Managing Director. This Managing Director role is part-time and will initially be a voluntary position, with a view to it becoming a salaried role once the station has achieved sustainability. Salary will be determined and kept under review by The Board. The station has two executive departments Production and Operations. The Production Department is responsible for producing the station's output and is comprised of Producers, Presenters and Production Assistants. The Operations Department is responsible for maintaining the stations broadcast and digital channels. Both the Production Department and the Operations Department will be staffed entirely by volunteers who will all report directly to the Station Manager. Sales, Funding and Training functions will be outsourced to external organisations. The Managing Director will be directly responsible for management of these relationships.

12. Management and operations Guidance Notes Please provide information regarding each director as Ofcom needs to know about the proposed directors and set out below (some or all of which may be regarded chair of the applicant. Some or all of the information as confidential). given in this section will usually be removed from In addition if any individuals have been identified for the publicly available copy of this application form. management roles at the proposed station, please (All community radio applications forms will be made give further information in this section. available on our website.) If you request that any information be removed, please indicate which (and why by email to [email protected]).

Matthew Layton - Managing Director and Founder Employment: Director, Radio Response Other directorships: Director: Matthew Layton Consultancy Limited, Radio Response Limited, Radio Response Foundation Limited Relevant experience or qualifications: Matthew has 20 years' experience in the radio industry - with a specific focus on the community radio sector for the past 5 years. He currently runs Radio Response with business partner DH. [Previously] at Exaget and ZoneOneRadio. Matthew has also worked on the production teams at BBC Radios 1, 2, 3, 4 and Five Live and has twice managed commercial audio production departments with a turnover of over £750,000 per annum.

David Bailey MBE - Chairman Employment: Independent Media Consultant Relevant experience or qualifications: 25 year career in the British Army, followed by 3 years with the British Forces Broadcasting Service as a radio

17 Community radio application form presenter and producer. He then spent 17 years as a media oriented consultant with various militaries deployed around the world, including Bosnia and Herzegovina, Kosovo and Afghanistan. He has also contributed as a trainer to radio projects in Ethiopia, Armenia, Azerbaijan and Georgia. David was awarded an MBE by Queen Elizabeth the Second in 2002 for his operational work during the NATO mission in Bosnia and Herzegovina. He was also awarded The Queen’s Commendation for Valuable Service (QCVS) in 1999.

Jamie Angus - Director Employment: Editor, The Today Programme, BBC Radio 4 Relevant experience or qualifications: As Editor of the Today Programme, Jamie is probably the most senior active broadcast journalist in the United Kingdom helming the BBC's most listened to broadcast news outlet in the United Kingdom.

Zoe Cunningham - Director Employment: Managing Director, Softwire Technologies Ltd. Relevant experience or qualifications: By day, Zoe is Managing Director of Softwire Technologies - a London-based software company and multiple winner of The Sunday Times "#1 Best Small Company to Work For" award. She is a well-respected figure on the London Digital Scene and in 2013 was asked to present the London part of Microsoft's global launch for Office 365. She runs her own networking company TechTalkfest. By night, Zoe is a true polymath. She has been a leading light of the London community radio sector for almost a decade, presenting a new music show for Shoreditch Radio as well as her arts and technology shows for ZoneOneRadio and compering 2015's Online Radio Conference in Shoreditch. Zoe has been at ZoneOneRadio since our first volunteer meeting in January 2012.

Sheila Smith - Operations and Training Manager Employment: Lecturer and Tutor, Radio and Media, Lambeth College Relevant experience or qualifications: Dynamic radio lecturer and trainer with a wide range of experience both in further education and community radio, skilled organiser and team leader.

Community radio application form

13. Staffing structure Guidance Notes What is the staffing structure of your proposed radio The legislation requires that Ofcom has regard to the service? Provide a job title for each position and applicant’s ability to maintain the proposed service (as indicate whether the individual will be paid or will well as to ensure the applicant is fit and proper to hold work in a voluntary capacity, will be full or part-time the licence). As well as its ownership, management and (indicate the number of hours for part-time posts). operations, the proposed staffing of the station is This may be provided as a diagram or organisation relevant to these considerations. chart.

14. Applicant’s experience Guidance Notes Please describe the history of your group, and any Ofcom is required to consider whether an applicant has relevant experience of the group, or the individuals the ability to run a community radio station for the within the group, by answering the questions below. licence period (up to five years). To aid our consideration we want to know about any relevant experience the applicant group as a whole, or the individuals involved, may have.

A. Please provide a brief history of your group.

ZoneOneRadio was founded in 2011 with a grant from Team London - the volunteering arm of the Mayor of London's office.

B. Please summarise the group’s broadcasting experience (e.g. internet radio, Restricted Service Licences (RSLs)).

The station has produced over 850 high-quality on demand radio shows published through Mixcloud and audioBoom.

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We currently run a live stream for the purposes of this application which has been on air 24 hours a day, seven days a week since August 2016.

C. Please summarise the relevant experience of the group or its members, in relevant non-broadcast areas (such as third sector, local business, fund-raising, training or education).

David Bailey MBE David served in the British Army […] leaving at the rank of Captain. He has been involved in the radio industry in a variety of ways since his teens. he produced (as a volunteer) features for Radio 210 in Reading, Berkshire. Restricted Service License (RSL) “Punch FM”, REME Radio, from Arborfield Garrison the first military radio station in the UK and the precursor to Garrison Radio operated on behalf of the UK MOD.

In 2002 he was awarded the MBE for his service in Bosnia especially in bridging the divide between disparate ethnic communities.

David operated radio stations for communities in Afghanistan and Kosovo. Since 2011 David has been a broadcast mentor and trainer.

D. Please summarise the radio broadcasting experience of key individuals in the applicant group (only if not already described above).:

[As above].

Evidence of demand:

15. Demand and/or support Guidance Notes Please provide a summary of evidence of demand When considering community radio licence applications, and/or support for your proposed service. Ofcom is required to take into account the extent of local This may include a variety of information, for demand for, or support for, the provision of the proposed example: service.  summary of support from statutory or voluntary It is for applicants to decide what evidence of demand or sector organisations which expect to contribute support they wish to submit. However, Ofcom does not practically and/or financially to your operations, believe that generic support for the establishment of a or which would expect to collaborate with you in new radio service is as meaningful as evidence of joint activities; considered support for a specific applicant’s proposals. This means that Ofcom does not attach great value to  evidence of interest generated through radio numerous examples of similar generic or form letters of activity (e.g. RSLs, internet radio), community support by your group, or to petitions. activity, training, voluntary sector work etc; Copies of letters or research reports etc. should not be  results of research; submitted. However, your response here may include  summary of support from local politicians, brief relevant extracts from such material and must councils, educational or religious bodies etc; represent an accurate and comprehensive summary of any such supporting evidence. If we wish to see the  summary of support from local business or other source material, we will ask for it. sectors;  evidence of support from your proposed target community.:

ZoneOneRadio has been giving a voice to local charities and voluntary organisations in Central London for the past five years, in this section we aim to demonstrate support by giving examples of the work we have done with these organisations, and give an overview of the audience our online audio programmes and other content have attracted. But, mindful of the fact that we are applying for an FM licence to help us achieve the scale we need to achieve long-term sustainability for the work we do with our Communities of Benefit, we think that the endorsements we've received from people who have volunteered with the station are the most important. POLITICAL Mark Field MP, Member of Parliament for the Cities of London and Westminster Community radio application form

‘I should be delighted to offer my support to ZoneOneRadio’s application for an FM licence, allowing them to operate a community radio station in the heart of London.

It is often wrongly assumed that Central London is the domain only of tourists, workers and a core of super-rich homeowners. In reality, central London is comprised of a wonderfully diverse mix of residents, some of whom have lived in Westminster for generations, others whose time in the area is only fleeting. They live not in a homogenous metropolis but a series of urban villages, each with its own distinct history, architecture and community, from the stucco-fronted terraces of Pimlico to the mansion blocks of Marylebone. Similarly, they bridge every type of housing tenure from ownership of some of the world’s most expensive real estate to rented tenancies on some of the capital’s very oldest housing estates or the odd night grabbed at a homeless hostel.

These residents are stitched together into a community by grassroots organisations like ZoneOneRadio who recognise the unique stories they have to tell and understand that the issues affecting people in Westminster can be entirely different to those in Wandsworth or Woolwich. In spite of its colour and vibrancy, central London can be a lonely place, and ZoneOneRadio has already demonstrated how community radio can be used to snuff out the sense of isolation that all too often takes hold of city dwellers. The station hopes to act as a platform for the disproportionately high number of vulnerable people within our community, particularly the homeless and those living alone.

By providing essential information through an accessible, affordable and established medium, ZoneOneRadio aims also to serve as a mouthpiece for people whose voices are not often heard, highlighting their needs and the challenges they face.

I hope that you will consider their application as a positive attempt to articulate the true spirit of Central London and give voice to its fantastic breadth of residents, who so often turn assumptions about the capital on their head’. Team London: The Volunteering Arm of The Mayor of London's Office "Team London is proud to support ZoneOneRadio application for an FM licence for Central London. We see this as a fantastic opportunity for ZoneOneRadio to continue their good work of promoting volunteering in London and working with their unemployed volunteers to help them into employment." AUDIENCE At the time of application, turning on and retuning a DAB Digital radio set in Westminster presents a listener with 86 different radio stations. In spite of this ZoneOneRadio has identified a very specific audience that we believe is not currently being served by broadcast radio. Our target demographics are ABC1 Urbanites and Audiencenet's 2013 Audiometrics Report - designed to support the emergent music streaming and on-demand digital audio sector - accidentally revealed that 68% of our target audience never listen to commercial radio. We don't think it's because of the commercials. At the same time the television industry consistently tells us that the same audience are receptive to commercial messages and, according to Channel 4, are not averse to intelligent broadcasting being supported by commercial messages as 80% of them are tuning into at least one of their channels for at least an hour every week. ZoneOneRadio have proven this to be true by attracting over 250,000 listens to our on-demand radio shows on Mixcloud and audioBoom. Consistently, it has taken between ten and eleven page impression on our website, Facebook or Twitter to generate one listen. LondonGigGuide - our show supporting independent artists and bands who perform live in small owner/manager run venues has generated 29,000 listens on its own channel alone and has organically amassed a Twitter following of 17,000. TechTalkfest - our technology show presented by Softwire Technologies Managing Director and ZoneOneRadio board director Zoe Cunningham has picked up 22,000 listens with just 24 episode so far. To put this into context, the excellent music show presented by Snooker World Champion Steve

21 Community radio application form

Davis on FM station Phoenix FM typically gets between 150 and 400 listens on Mixcloud. We have an audience and we know how to talk with them. The FM licence will give us the platform to reach them in numbers that will make the organisation sustainable, with revenue from commercial advertising and with LondonGigGuide Live, Saturday Social and our social and professional networking events. ORGANISATIONS WE HAVE WORKED WITH Rather than prove demand for our service by spending our time asking local people and organisations to express an interest in a potential radio service at some point in the future, we'd prefer to give you a rundown of some of the organisations who have taken the time to work with us already and invite you to listen to the programmes we have already made. Volunteering Sector: Team London, Westminster Volunteer Centre, Local Voluntary Sector: The Abbey Centre, Silver Sunday, The Pret Foundation (Charity Food Run and Young Offenders Scheme) Race2Recovery, Food Cycle, Leonard Cheshire, The National Prison Radio Association, Grassroots Sport Organisations: Old Parmiterians Football Club, Hammersmith and Fulham Rugby Club, Ride London, London Youth Rowing, Alexandra Park Cricket Club, Local business - Corporate: Whole Foods, Starbucks, Local businesses - Independent: The Lexington, Brixton Market Commercial Clients: Olympus, Haymarket VOLUNTEERS "Working for ZoneOneRadio was one of the best things I've ever done. I'm very proud that I presented ZoneOneDigest for the station and have used lots of the skills I learned in my position with Dodge Radio." FA, 12 month work placement arranged through Leonard Cheshire, funded by the Greater London Authority.

“I am incredibly grateful for the experience I gained at ZoneOneRadio. I really enjoyed being part of the radio station, but it was the training in administrative skills that really helped me get my job at UEFA”. BB

"If it weren't for the experience I gained with ZoneOneRadio I wouldn't have got through my interview with Sky Sports - let alone got the job." CA, Sky Sports.

"ZoneOneRadio this is the absolutely the last time I will thank you for helping me into a career in radio." TDC, Producer Pick of the Pops and Sounds of the Sixties, Unique the Production Company for BBC Radio 2.

FINANCIAL In the run-up to this application we invited ZoneOneRadio volunteers and supporters to become Lifetime Members of the organisation for an equivalent of a year’s membership on award of licence.

A total of 41 people have pledged the full £120.

Community radio application form

Ability to maintain the service – financial information: 16. Pre-launch financial information

In assessing an applicant’s ability to maintain the service we need to know what funds and assets it holds, how much it intends to spend getting the station on-air (pre-launch expenditure), and predicted funding for the pre-launch period. Please note ‘in-kind’ income is dealt with in 18 below. Pre-Launch Expenditure Item Amount Item Details Amount £s £s Cash at bank/building society £1,600 Premises (value of buildings Premises lease/rent - you own) covering pre-launch 1 x Allen & Heath mixing Value of studio equipment you desk, 4 x Behringer B-2 £2,000 Studio equipment own (less any finance debt) microphones, 2 x playout PCs, Value of transmission Transmission £11,800 - equipment (less finance debt) equipment Outside broadcast Outside broadcast equipment £1,200 equipment Office equipment - Office equipment - Premises (annual rental - income) Other items (these MUST be Other one off costs specified) (please specify) Operations and Training £5,400 Staffing costs (gross) Manager - 3 months salary Digital marketing - no £800 cost. Time sensitive Publicity and marketing flyers 40,000 - to be distributed by volunteers Digital Playout System £3,200 Contingency (reserves) £2,000 Total Assets: £8,000 Total set up costs: £23,200

Income: Please provide information on predicted funding for your pre-launch period

Secured cash funding: Amount of Terms and conditions placed on funding Name of Funder(s) pre-launch (if any) funding (£s) Director Loans Interest free. Repayable once the station has achieved sustainability £10,000 Founder Members will be given lifetime membership and 12 x Membership ordinary shares with voting rights for the equivalent of a year's £4,920 membership

Unconfirmed (not yet secured) cash funding: Although community radio is out of favour with traditional funding £20,000 sources such as The Big Lottery Fund and we would not want to make demands on the ever-scarcer resources of the Community Grant funding Radio Fund, we have identified three grant funding bodies who could provide us with up to £20,000 of matched funding for the purchase of equipment and set up costs UnLtd, City Bridge and London Trust Total funds available in the pre-launch period: £34,920  Tick this box if you request Ofcom to withhold this information from the public copy of your application.

23 Community radio application form

17. Year 1 financial information - income Please provide information on the predicted income for your first year of broadcasting. N.B. there is a legislative restriction on income from on-air advertising and sponsorship/commercial references (in summary, each station is allowed a ‘fixed revenue allowance’ of £15,000 per year from paid-for advertising and sponsorship; some stations may also be allowed up to 50% of their total relevant information per year (i.e. disregarding the fixed revenue allowance). See the ‘Invitation of applications for community radio licences’ for your region for further information). Secured cash funding: Terms and conditions placed on Name of Funder(s) Amount of year 1 total funding (£s) funding (if any) Carried from above Director's Loan £10,000

Unconfirmed (not yet secured) cash funding: (Estimate based on commercial partner Radio Response's experience Commercial advertising sales - on selling advertising on behalf of Ofcom £20,000 air and online licensed community radio stations Radio Verulam and Express FM (Estimate based on ongoing Corporate Social Responsibility - discussions with corporate sponsors £30,000 Sponsorship of training initiatives ion our extended network)

Events 12 x monthly ZoneOneLive independent music events on a £14,400 similar scale to #LondonGigGuide live 42 x #SaturdaySocial events £11,500

60 x concessionary memberships based on an average of five new Membership £1,560 members per month at £2 pcm and 12 x full members at £10 pcm

Total funds available to fund the first year of operation: £87,460  Tick this box if you request Ofcom to withhold this information from the public copy of your application.

18. Financial information – in-kind support Please provide totals that reflect the in-kind support you expect to receive for the pre-launch period, and for year one. You may count some volunteer input as in-kind support – please see our guidance on this https://www.ofcom.org.uk/__data/assets/pdf_file/0026/23966/volunteerinput.pdf

Pre-launch: Confirmed (secured) ‘in-kind’ support: Terms and conditions placed this ‘in- Estimated equivalent value of Details of ‘in-kind’ support provider kind’ support (if any) support (£s)

Unconfirmed (not yet secured) ‘in-kind’ support: e.g. volunteer input

Total ‘in-kind’ support available in the pre-launch period:

Year one: Confirmed (secured) ‘in-kind’ support: Details of ‘in-kind’ support provider Terms and conditions placed this ‘in- Estimated equivalent value of kind’ support (if any) support (£s)

Unconfirmed (not yet secured) ‘in-kind’ support: e.g. volunteer input Total ‘in-kind’ support available in year one of operation:  Tick this box if you request Ofcom to withhold this information from the public copy of your application.

Community radio application form

20. Year 1 financial information – commercial activities on air The legislation for Yes - 38.73% - Although the Community Radio During your first year of broadcasting would effectivity of "spots only" campaigns places limits on the your proposed station carry any on-air is questionable. In order to do get the amount of income advertising? (If so, please state the amount of best results possible for our clients annually from the sale income you anticipate from this source and its we would normally devise packages of on-air advertising and anticipated proportion of total income) incorporating both spot advertising sponsorship that can be and elements of sponsored content generated. Yes - Although the effectivity of "spots only" campaigns is questionable. In During your first year of broadcasting would order to do get the best results your proposed station carry sponsorship or possible for our clients we would commercial references in return for payment? normally devise packages (If so, please state the amount of income you incorporating both spot advertising and anticipate from this source and its anticipated elements of sponsored content. proportion of total income) (38.73% mentioned above - not repeated) If ‘No’ might your proposed service seek to carry sponsorship or commercial references in return for payment at a later date? (If so, Yes please state the amount of income you estimate from this source and its estimated proportion of total income)  Tick this box if you request Ofcom to withhold this information from the public copy of your application.

21. Pre-launch financial information - contingency If there is a shortfall between pre-launch predicted income and outgoings, please explain below how you would expect to cover any outstanding costs.

Our Managing Director managed to secure £25,000 of business funding for Radio Response this year, but if all else fails, we would attempt to procure a bridging loan. Either from a financial institution or, preferably from our Members and Directors.

 Tick this box if you request Ofcom to withhold this information from the public copy of your application.

22. Year 1 financial information - contingency If there is a shortfall between Year 1 income and Year 1 outgoings, please explain below how you would expect to cover any outstanding costs (see also 23 and 24 below). Alternatively if there is a surplus at the end of Year 1, please explain what you intend to do with such additional resources.:

We are always on the look out for alternative sources of grant and government funding and are already in discussions with a funding partner with experience and profile in the sector. However, obtaining grant and government funding is labour intensive, has unpredictable outcomes, and often proves unsustainable and difficult to renew - either because of budget cuts or the whimsical nature of the poltical prevailing wind. Our intention is to obtain the majority of our training budget through Corporate Social Responsibility channels - preferably on a two to three year contract basis and hopefully pre-launch. The estimate of £30,000 above would require us to successfully include discussions with two of the potential corporate sponsors in our extended network. We've already started talking to four such sponsors and hope to exceed expectations. We are also prepared to adapt our events strategy - focusing on more successful elements and bringing on new types of event. Any surplus would be invested in the organisation, prioritising training staff and resources then equipment.

 Tick this box if you request Ofcom to withhold this information from the public copy of your application.

25 Community radio application form

23. Financial information – loans and other borrowings If any of your proposed funding (either set-up or operational) is in the form of loans e.g. from directors, individuals or organisations, please provide details as to who the loan is from and the terms of such lending, expected repayment terms, interest rate charged and other associated costs.

£10,000 in personal loans from the Managing Director. Loan is interest free, flexible and is repayable when the Board of Directors consider that the organisation has reached an appropriate level of sustainability.

 Tick this box if you request Ofcom to withhold this information from the public copy of your application.

24. Financial information – alternative funding streams If there is a shortfall between income and outgoings, what arrangements have you explored and are in place to provide further financial and/or ‘in-kind’ support for your proposed service? If you have any proposals for expanding and/or changing the funding model of your proposed service after the first year of operation, please provide details below:

We are open to alternative revenue streams and are working with partner organisations in the government and grant-funding - as well as deploying our own internal resources. We are also prepared to go to our Directors and Members and ask for further cash injection if times get tough, but we are also aware of the maxim often used in Californian tech start-up circles. "If you're going to fail, fail fast" If we can't prove that our model has the potential to be sustainable within the first eighteen months we will have the courage and good grace to admit defeat and hand back our licence in a dignified and amicable manner.  Tick this box if you request Ofcom to withhold this information from the public copy of your application.

Broadcasting engineering:

Engineering notes We require preliminary radio frequency (r.f.) engineering information and applicants are advised that this section is not intended to be exhaustive. We are asking for the basic engineering parameters necessary to determine the extent of frequency availability in an applicant’s chosen area (after taking account of the requirements of neighbouring broadcasters); and to determine whether the proposed service area can be adequately served from this site. As a result, applicants should note the importance of identifying a transmission site that is suitable for the area they wish to serve. While Ofcom would not wish applicants to go to unnecessary expense (we do not guarantee the availability of a suitable frequency and/or our ability to allocate it for broadcasting from the chosen transmission site), we do require precise details about the transmission site chosen. The questions following relate to this. Applicants should provide evidence of negotiations or agreement with the site owner (e.g. whether a provisional agreement is in place). Any licence award will be based on the coverage area from the site identified in the application. If a licence is offered, Ofcom may not be able to agree to a change from the site put forward in this application (and any request for a change will need to be justified). Applicants should read and be aware of the relevant part of the Ofcom Site Engineering Code which may be found at: http://stakeholders.ofcom.org.uk/broadcasting/guidance/tech-guidance/eng_code/ Community radio stations typically have a coverage area of up to a 5 kilometre radius. Please see Ofcom’s ‘Coverage and planning policy for analogue broadcasting services’ (including community radio) http://stakeholders.ofcom.org.uk/binaries/broadcast/radio-ops/coverage/analogue-coverage-policy.pdf 25. Engineering information Note: there are fundamental differences between FM (VHF) and AM (MF) transmission systems. These include differences in mast and antenna size, transmitter site requirements, site location, installation cost, audio quality and night-time interference. Before completing this section, applicants may wish to take professional advice to ensure they understand these differences and their implications. Waveband: Is the application for an FM licence? Yes Community radio application form

Is the application for an AM licence? No Should a suitable FM frequency be unavailable, would a frequency on AM be acceptable? If you have answered YES to this last question please No complete the questions below separately for both an FM transmission site and an AM transmission site. Do you understand the fundamental differences between FM (VHF) and AM (MF) services and have you Yes incorporated these below and in, for example, your start-up and other costs, detailed earlier? Transmission site What is the postal address and post code: 21 Bryanston Street address: London W1H 7AB National Grid The NGR is a reference code comprising two letters and Reference (NGR): two groups of three numbers (e.g. SW 123 456). It is available from Ordnance Survey. Further information can TQ279810 be found at: http://www.ordnancesurvey.co.uk/oswebsite/index.html About the site’s What is the height of the site, in metres, Above Ordnance 54m dimensions: Datum (AOD)? In metres, what is the total height of the mast / building 50m AGL Above Ground level (AGL)? What is the height, in metres, of the transmitting antenna 4m AGL? Please supply photographs of the transmitter mast / building and aerial location.  Tick if enclosed About the Who owns the site and what are their full contact details? […] transmission site: Is this site already used for broadcasting and if so by Np whom? Transmission site Delete as appropriate the yes/no answers which describe availability: your situation regarding proposed site (it may be that you cannot answer all four questions): Site identified? Yes Provisional agreement with site owner in place? No Or under negotiation? Yes Applicant group owns site? No Other – please specify.

How to contact you:

26. Public contact details Guidance Notes Provide the name of the person who will deal with Ofcom will publish community radio licence applications, enquiries from the press and public and the contact and from time to time statements which may include details for them. public contact details, on its website. A point of contact is required to deal with press and other enquiries from interested parties. Name: Matthew Layton Email: [email protected] Website: www.zone1radio.com

27. Contact details for Ofcom Guidance Notes

Provide the name of the person who will be Ofcom’s Ofcom will need to contact your group in relation to this primary contact and their contact details: application.

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Concluding declaration:

28. Declaration APPLICANT’S, DIRECTORS’ AND OWNERS’ OTHER INTERESTS 1. In relation to the applicant and any body’s and/or individuals whose details are given in sections 11, 12 and 13 of this application, please state whether the applicant, any body or individual is (and if so identify that body or individual) involved in any of the activities set out in the table below, and the extent of the involvement or interest. For these purposes, the applicant includes associates of the applicant (i.e. directors and their associates and other group companies): (Note: if none of the following categories in this section apply, this must be clearly indicated by writing “none” in any appropriate box.) Activity/involvement By the applicant By a director and/or a shareholder (section 12 of this or member application form) (section 11 of this application form) a) Local authorities None None b) Bodies whose objects are wholly or mainly of a None None political nature, or which are affiliated to such a body c) Bodies whose objects are wholly or mainly of a None None religious nature d) An individual who is an officer of a body falling within None None (c) above e) A body corporate which is an associate (as defined in paragraphs 1(1) and 1(1a) of Part I of Schedule 2 to None None the Broadcasting Act 1990) or a body falling within (b) or (c) above) f) An advertising agency or an associate of an None None advertising agency g) Other broadcasting interests (including radio, television, satellite and cable broadcasting and allied None None activities). Other interests 2. Give details of any other interest or activity of the applicant which is or could be incompatible with the requirements imposed by or under Schedule 2 to the Broadcasting Act 1990 (as modified by the Community Radio Order 2004) and Articles 6 and 7 of the Community Radio Order 2004. Please also give details of any other participant in the applicant whose interest is or could be incompatible with those requirements. (You may need to seek advice about these matters) Answer: NONE

Other matters 3. In pursuance of its duties under Section 86(4) of the Broadcasting Act 1990 (as amended), Ofcom requires that the applicant should notify Ofcom of any matters which might influence Ofcom’s judgement as to whether: (i) the applicant; (ii) any director of the applicant; (iii) any individual, or any director of a company, who will have an interest of 5 per cent or more in the applicant; may not be considered a 'fit and proper person' to participate in a radio licence. Such matters would include, for example, the following (whether they occurred in the UK or any other country): any unspent criminal conviction, any undischarged insolvency and/or bankruptcy orders, any disqualification from being a director of a limited company, and any adverse findings made by Ofcom (or its predecessor broadcast regulators), any other regulatory authority and/or any court or tribunal in respect of any regulatory matters. Answer:

NONE Community radio application form

Do you confirm, to the best of your knowledge and belief, that: 4. The applicant is not a disqualified person in relation to the licence by virtue of the provisions of section 143 (5) of the Broadcasting Act 1996 (relating to political objects); 5. The applicant is not otherwise a disqualified person in relation to the licence by virtue of Part II of Schedule 2 to the Broadcasting Act 1990 or any other rule prohibiting its holding the licence; 6. No director, member or other person involved directly or indirectly in the management of the applicant group is the subject of a disqualification order as defined by section 145 (1) of the Broadcasting Act 1996; 7. No person (body corporate or individual) involved in the application has been convicted within the past five years of an unauthorised broadcasting offence and that the applicant will do all it can to ensure that no person (body corporate or individual) so convicted will be concerned in the provision of the service, the making of programmes included in it, or the operation of the radio station if the applicant is granted a licence; and 8. Any matters which might influence Ofcom's judgement as to whether the directors or members of the applicant group are fit and proper persons to participate in a radio licence have been made to Ofcom. Applicants should note that Ofcom reserves the right to revoke a licence if at any time any material statement made is found to be false and to have been made by the applicant or any member or officer thereof knowing it to be false, and that in the circumstances of section 144 of the Broadcasting Act 1996, the provision of false information or the withholding of relevant information with the intention of misleading Ofcom could incur a criminal conviction and a disqualification from the holding of a licence. Please tick this box to confirm that the applicant agrees with the above statements. Please tick the boxes below to indicate which additional documentation is included as part of this application. We are not willing to accept additional information with this application, other than that set out below:  Memorandum & Articles of Association Certificate of Incorporation Application Payment (UK £ 600.00) non-returnable (transferred elkectronically from ZoneOneRadio bank account  Photographs of the transmitter mast / building and aerial location. (in Supportuing documentation I hereby apply to Ofcom for the grant of a community radio licence and declare that the information given in this application and any additional documentation is, to the best of my knowledge and belief, correct.

Matthew Layton (Name of person) Managing Director (Title or position in the applicant group) Love London Radio limited trading as ZoneOneRadio (Date)25/10/2016

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