Community radio application form 1. Station Name Guidance Notes What is the proposed station name? This is the name you expect to use to identify the station on air. ZoneOneRadio 2. Community to be served Guidance Notes Define the community or communities you are It is a legislative requirement that a service is intended proposing to serve. Drawing from various sources of primarily to serve one or more communities (whether or data (e.g. from the Office of Population, Census and not it also serves other members of the public) and we Survey) and in relation to your proposed coverage need to understand who comprises that community or area, please determine the size of the population communities. The target community will also be concerned and the make-up of the population as a specified in the licence, if this application is successful. whole, along with any relevant socio-economic The legislation defines a ‘community’ as: people who live information that would support your application. or work or undergo education or training in a particular (Please tell us the sources of the information you area or locality, or people who have one or more provide.) interests or characteristics in common. ZoneOneRadio is the community radio station for Central London. ZoneOneRadio was established in 2011 with a grant from Team London - the volunteering arm of the Mayor of London's Office - with a dual purpose: 1. To be the community media platform of choice for people who live and study in Central London - www.Zone1Radio.com - As our Chairman David Bailey MBE says... "It may be one of the most culturally diverse and dynamic places on the planet, but it can often be a stressful and alienating place to be. The area throws up unique challenges for people who live here, want to continue to live here after studying or even those trying to bring up families here. The cost of living, and levels of pollution, crime and stress are amongst the highest in the United Kingdom." 2. To help the long-term unemployed, disadvantaged and disenfranchised people who find themselves in our area. We've already helped 31 people into (or back into) sustainable employment in London's cut-throat employment market. We're applying for a Community Radio Licence to give us the scale required to build a stronger organisation - financially viable and sustainable long into the future. At the outset of this application it is necessary to differentiate between the three different types of stakeholder that ZoneOneRadio intends to serve: Daytime Audience - The people who travel into Central London each workday to work in world's fifth largest metropolitan economy. Estimates vary widely as to exactly how many people that is, But the majority of our potential listeners are likely to be amongst the 997,959 people that travel into London using an Oyster card. (Dr Ed Manley, UCL) Audience of Need - The 309,155 (2011 Census) brave souls who live here in Central London in sets of circumstance as diverse as could be imagined - some homeless or in sheltered housing, some living in isolation, others "getting by" (to use the political phrase of the moment) and others living in deprivation. Some are bringing up families here, sending their children to some of the most polluted schools in the United Kingdom. Community of Benefit - (Please see section 5). 3. Proposed area Guidance Notes What is the area you propose to serve? It is Ofcom policy that community radio stations usually serve an area of up to a 5 kilometre radius from the transmission site. See ‘Coverage and planning policy for analogue radio broadcasting services’. https://www.ofcom.org.uk/__data/assets/pdf_file/0 018/54621/analogue-coverage-policy.pdf Community radio application form Our proposed service area is Central London - the geographical area defined by the London Fare ones System managed by Transport for London as "Zone 1". As Mark Field MP expressed it in his endorsement for this application... "It is often wrongly assumed that Central London is the domain only of tourists, workers and a core of super-rich homeowners. In reality, central London is comprised of a wonderfully diverse mix of residents, some of whom have lived in the area for generations, others whose time in the area is only fleeting. They live not in a homogenous metropolis but a series of urban villages, each with its own distinct history, architecture and community." It is not possible to document fully the ethnic and demographic diversity of our proposed service area within the confines of this propos. To pick "languages spoken" as an example, the 2011 census tells us that not only are there 107 languages spoken in the capital - including 54 "major languages" (defined as languages spoken by more than 8,000 people each). Across the capital as a whole 3.6% of people who live here can't speak English, if you extrapolate this we can assume there are a minimum of 11,000 non-English speakers resident in our proposed service area. We intend to serve as a hyper-local media platform for everyone who lives, works and studies within 5km of The London Telecom Tower (formerly The BT Tower/The Post Office Tower). As an organisation - specifically as a not-for-profit social enterprise - our core focus is to on serve the Audience of Need and Communities of Benefit who live and study in The City of Westminster, The City of London and the southern part of the London Borough of Camden that partially intersects the two - specifically the wards of Camden Town and Primrose Hill, Regents Park, St Pancras and 1 Community radio application form Somers Town, Kings Cross, Bloomsbury, Holborn and Covent Garden. The population of our core service area, according to 2011 census data, is 309,155 (City of Westminster - 226,841, City of London 8,072, South Camden - 6 x wards - 74,242.) The bigger picture Depending on which of the numerous studies on the subject you read you - and there are a lot of them - between 2 and 3 million people commute into our proposed service area every day. And, according to the Office of National Statistics, 17.4 million international visitors passed through London in 2014. The sheer number of people passing through our area make the voices of the disadvantaged and disenfranchised people in the local community even harder to hear than they are anywhere else in. We are applying for the FM licence to help us toward sustainability We intend to leverage this wider audience to enable ZoneOneRadio to become sustainable, however our focus is on serving the communities living and studying in Camden and The Cities of London and Westminster with an ultra-local media platform and a social enterprise. We will build an organisation that will not only give the often disenfranchised people in our disparate communities a voice, but will also work with as many as we can to give them a purpose and, hopefully, help some of those who need it into sustainable employment. Physical Geography We are concerned that because of some of the unique geography of our area - in particular the prevalence of large steel-frame buildings - that the normal 25kw allowance will not allow us to reach the standard 5 kilometre radius. Were we allowed to serve an area with a radius of 5km from our transmitter we would reach Hampstead in the north and Vauxhall in the south, Westbourne Park to the west and Whitechapel to the east. However, we are also aware that the FM band in Central London is very crowded, with both legal and illegal broadcasters. We have commissioned some technical research from our engineering partners The Useful Media Company Limited to identify a nominal frequency (see below and additional document attached to this application), but we understand that, should Ofcom consider the rest of our application merits a Community Radio Licence for our proposed service area, there would still be a substantial amount of work for us to undertake together to identify a suitable frequency and define more precisely the service area itself. Community radio application form A socio-geographical anomaly unique to our proposed service area From a broadcasting perspective, those of our volunteers who have worked, or have gone on to work, for BBC Network Radio are told our proposed service area is the only place in the United Kingdom that producers and presenters are specifically requested not to mention. Because of the BBC's historic fear of being perceived as London-centric, presenters reading traffic and travel bulletins on BBC Radio 2, BBC Radio 5 Live and the BBC Asian Network are told not to mention problems on the London Underground or the roads of Central London and to favour entrants and callers outside London when picking competition winners for Radio 1 or taking calls for Radio 2. Programmes and programme output: Definitions: Studio location: The studio from which the service will be broadcast should be located within the licensed area. Locally-produced: Locally-produced output is output made and broadcast from within the service’s licensed coverage area. (It is anticipated that most stations will produce the bulk of their output themselves, in the locality. However, for some target communities it may be appropriate for fairly high levels of output to originate from outside the licensed area.) Live output: is that which is produced by a presenter in the studio at the time of broadcast. (The amount of live output may vary between different services depending on the needs or expectations of the target community.) Original output: output that is first produced for and transmitted by the service, and excludes output that was transmitted elsewhere before.