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The prrime time iinsups fort Vail ABC-TV in Los Angeles LWRT in Washington Broadcasting EMay 4 The News Magazine of the Fifth Estate Vol. 100 No. 18 50th Year 1981 m Katz. The best. The First Yea Of Broadcasting 1959 o PAGE 83 COPYRIGHT 0 1981 IA T COMMUNICATIONS CO Afready sok t RELUON PEOPLE... Abilene-Sweetwater . 65,000 Diary we elt Raleigh-Durham 246,000 Albany, Georgia 81,000 Rapid City 39,000 Albany-Schenectady- Reno 30,000 Troy 232,000 Richmond 206,000 Albuquerque 136,000 Roanoke-Lynchberg 236,000 Alexandria, LA 57,000 Detroit 642,000 Laredo 19,000 Rochester, NY 143,000 Alexandria, MN' 25,000 Dothan 62,000 Las Vegas 45,000 Rochester-Mason City- Alpena 11,000 Dubuque 18,000 Laurel-Hattiesburg 6,000 Austin 75,000 Amarillo 81,000 Duluth-Superior 107,000 Lexington 142,000 Rockford 109,000 Anchorage 27,000 El Centro-Yuma 13,000 Lima 21,000 Roswell 30,000 Anniston 27,000 El Paso 78,000 Lincoln-Hastings- Sacramento-Stockton 235,000 Ardmore-Ada 49,000 Elmira 32,000 Kearney 162,000 St. Joseph 30,000 Atlanta 605,000 Erie 71,000 Little Rock 197,000 St. Louis 409,000 Augusta 88,000 Eugene 34,000 Los Angeles 1 306,000 Salinas-Monterey 59,000 Austin, TX 84,000 Eureka 17,000 Louisville 277,000 Salisbury 30,000 Bakersfield 36,000 Evansville 117,000 Lubbock 78,000 Salt Lake City 188,000 Baltimore 299,000 Fargo 129,000 Macon 109,000 San Angelo 22,000 Bangor 68,000 Farmington 5,000 Madison 98,000 San Antonio 199,000 Baton Rouge 138,000 Flagstaff 11,000 Mankato 30,000 San Diego 252,000 Beaumont-Port Arthur 96,000 Flint-Saginaw-Bay City 201,000 Marquette 44,000 San Francisco 542,000 Bend 8,000 Florence, SC 89,000 McAllen-Brownsville Santa Barbara- (LRGV) 54,000 Billings 47,000 Ft. Myers-Naples 100,000 Santa Maria- . San Luis Obispo 38,000 Biloxi-Gulfport- Ft. Smith 65,000 Medford 52,000 Savannah 119,000 Pascagoula 44,000 Ft. Wayne 134,000 Memphis 274,000 Seattle-Tacoma 322,000 Binghamton 98,000 Fresno 97,000 Meridian 34,000 Selma 16,000 Birmingham 151,000 Gainesville 24,000 Miami 350.000 Shreveport-Texarkana ..265,000 Bluefield-Beckley- Grand Junction 15,000 Miles City- Glendive 8,000 Sioux City 86,000 Oak Hill 55,000 Grand Rapids- Milwaukee 377,000 Boise 55,000 Kalamazoo- Minneapolis-St. Paul 526,000 Sioux Falls-Mitchell 197,000 Boston 622,000 Battle Creek 315,000 Minot-Bismarck- South Bend-Elkhart 137,000 Bowling Green 23,000 Great Falls 32,000 Dickinson 129,000 Spokane 127,000 Bristol-Kingsport- Green Bay 231,000 Missoula-Butte 77,000 Springfield, MA 97,000 Johnson City 157,000 Greensboro-Winston- Mobile-Pensacola 253,000 Springfield, MO 171,000 Salem-High Buffalo 251,000 Point 260,000 Monroe-El Dorado 117,000 Springfield-Decatur- Greenville-New Bern- Champaign 145,000 Burlington-Plattsburgh 123,000 Montgomery 97,000 Washington 26,000 Syracuse 166,000 Casper-Riverton 26,000 Nashville 323,000 Greenville-Spartanburg- Tallahassee 97,000 Cedar Rapids-Waterloo .158,000 Asheville 334,000 New Orleans 312,000 Tampa-St. Petersburg 559,000 Charleston, SC 115,000 Greenwood- New York 2 405,000 Terre Haute Charleston-Huntington 241,000 Greenville 9,000 Norfolk-Portsmouth- 118,000 Charlotte 362,000 Harrisburg-York- Newport News 238,000 Toledo 285,000 Charlottesville 21,000 Lancaster-Lebanon 307,000 North Platte 7,000 Topeka 89,000 Chattanooga 162,000 Harrisonburg 12,000 Odessa-Midland 78,000 Traverse City-Cadillac 95,000 Cheyenne 45,000 Hartford-New Haven 330,000 Oklahoma City 270,000 Tucson 72,000 Chicago 1,108,000 Helena 8,000 Omaha 183,000 Tulsa 171,000 Chico-Redding 62,000 Houston 464,000 Orlando-Daytona Beach 221,000 Tuscaloosa 26,000 Cincinnati 394,000 Huntsville-Decatur- Ottumwa-Kirksville 12,000 Twin Falls 9,000 Clarksburg-Weston 69,000 Florence 130,000 Paducah-Cape Tyler 22,000 Cleveland 605,000 Idaho Falls-Pocatello 42,000 Girardeau-Harrisburg 178,000 Utica 41,000 Colorado Springs- Indianapolis 436,000 Palm Springs 13,000 Victoria 14,000 Pueblo 77,000 Jackson, MS 126,000 Panama City 46,000 Waco-Temple 86,000 Columbia, SC 116,000 Jackson, TN 22,000 Parkersburg 20,000 Washington, DC 544,000 Columbia-Jefferson City 108,000 Jacksonville 169,000 Peoria 93,000 Watertown-Carthage 61,000 Columbus, GA 95,000 Johnstown-Altoona 162,000 Philadelphia 1,159,000 Wausau-Rhinelander 99,000 Columbus, OH 323,000 Jonesboro 28,000 Phoenix 243,000 West Palm Beach 114,000 Columbus-Tuepelo 100,000 Joplin-Pittsburg 67,000 Pittsburgh 705,000 Wheeling-Steubenville .133,000 Corpus Christi 96,000 Kansas City 303,000 Portland, Oregon 287,000 Wichita-Hutchinson ....198,000 Dallas-Ft. Worth 602,000 Knoxville 248,000 Portland- Wichita Falls-Lawton ... 79,000 Davenport-Rock Island- La Crosse-Eau Claire _131,000 Poland Springs 144,000 Wilkes Barre-Scranton 244,000 Moline (Quad City) 141,000 Lafayette, IN 24,000 Presque Isle 28,000 Wilmington 38,000 Dayton 270,000 Lafayette, LA 127,000 Providence-New Yakima 73,000 Denver 274,000 Lake Charles 47,000 Bedford 245,000 Youngstown 120,000 Des Moines 216,000 Lansing 129,000 Quincy- Hannibal 103,000 Zanesville 21,000 AVERAGE WEEKLY AUDIENCE SOURCE: ARBITRON NOV. 1980 NPA Dist ributed by TAT Communications Co. It Ban Avenue ®4 the Stars, Suite 888 Los An..2eles, CafliVernia SO087 22Z-55E-5800 In January, 1975, the Jeffersons said goodbye to the Bunkers, moved to a fashionable East Side apartment, their own TV series, and an impressive 45 share. Capitalizing on The Jeffersons' unique ability to attract an audience, CBS used it as their prime time workhorse, moving it ten times over the next five years. With each move, The Jeffersons not only increased the average rating of the time period, but also out-performed its new lead-in and lead-out series. Today, when a single time period change can turn last year's hit into this year's also-ran, The Jeffersons remains solidly in the Top Ten, enjoying its highest ratings ever. 0 0 V THE JEFFERSONS... STANDING THE TEST OF TIME PERIODS. '44-C_ .44 PREMIERING THIS FALL maketo kfixorPA 3'6UU: Jo, rat BroadcastingFAMay 4 The Week in Brief TOP OF THE WEEK liability for cable increase as battle lines form at Senate FOWLER CHARTS COURSE At Hill confirmation hearing, hearing. PAGE 52. FCC chairman-designate promises cooperation among government, public and regulated industries, welcomes PROGRAMING congressional oversight and expresses reservations BRISK MARKET IN CANNES Buying at MIP-TV is at usual about 9 khz. PAGE 27. fast pace. More U.S. firms shop for product; new technologies enjoy high visibility. PAGE 62. HUBBARD'S DOUBLE-DECKER Pioneer broadcasting BUSINESS asks FCC authority to launch TV satellite network that ABC PROFITS DECLINE Company reports 48% drop in would broadcast both direct to home and through first quarter, but cautions that accounting change and member stations. PAGE 28. extraordinary role of last year's Olympics affect comparison. PAGE 67. SONY DOES IT AGAIN High-definition pictures for TV and movie theaters come closer to reality with Tokyo MEDIA demonstration of complete HDTV system that includes CLAIM FOR MORE FREEDOM NCTA tells Packwood that two analog videotape recorders. PAGE 29. because cable is akin to newspapers, it should not be restricted by equal-time requirements and fairness IN STARTING GATE FOR FALL TV networks announce doctrine. PAGE 71. prime-time schedules for 1981-82. NBC-TV will have JOURNALISM biggest share of 20 hours and 30 minutes of new BUSINESS-MEDIA RELATIONS programing. PAGE 30. Keynoter Howard K. Smith tells Ohio conference there's room for improvement on both sides. Panelists also cite WUNDER TO HEAD NTIA Reagan intends to nominate and to 37-year-old minority counsel of Senate Communications deficiencies propose ways attain more fairness. PAGE 78. Subcommittee. PAGE 32. TECHNOLOGY SUNSET AND SURVEILLANCE FCC is grilled on what it MORE DBS COMMENTS TO FCC Oak suggests methods has done and what it plans to do. Questions raised in to make service more competitive in marketplace. hearings on bill to make agency subject to periodic Consumer groups seek ascertainment obligations and renewal. PAGE 33. ownership limits. PAGE 79. AT LARGE 1959 ON TAP IN L.A. May time is affiliate meeting time. With THE 'BROADCASTING' YEAhs u unarles Van Doren went ABC-TV's sessions opening today (PAGE 34), Robert F to confession on Capitol Hill about quiz-show rigging. Fountain, vice president in charge of station relations, The government got after Mutual for network's discusses age-old question of compensation method, arrangement with Dominican Republic. And Congress effect of DBSon networking and other items on and off revised political broadcasting rules after witnessing official agenda. PAGE 36. equal-time antics of Lar Daly in his Uncle Sam suit. AWRT ADVANCE PAGE 83. HEADING FOR D.C. AWRT opens 30th annual 1111.11.11111111111.1111MIEN PROFILE convention in Washington tomorrow with much of LABOR OF LOVE Martha Pell Stanville steps down this agenda geared to capital backdrop. PAGE 48. week as president of AWRT. The wcco-Tv executive feels LAW & REGULATION it's been another exhilarating year in her romance with HARBINGER OF CHANGE Prospects of full copyright broadcasting that started in 1953. PAGE 111. Bottom Line 68 Datebook 18 In Sync 81 News Beat 77 Business Briefly 8 Editorials 114 Intermedia 75 Playback 66 Changing Hands 72 Fates & Fortunes 107 Monday Memo 14 Stock Index 78 Closed Circuit 7 For the Record 88 Monitor 66 Washington Watch 60 Broadcasting (ISSN 0007-2028) is published 51 Mondays a year (combined issue it yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W.
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