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Broadcasting O Ov Family viewing held unconstitutional The post -election prospect in Washington Broadcasting o The newsweekly of ov broadcasting and allied arts Our 46th Year 1976 Oct.19, 1976--- The night KOB -TV cried Blood!' 10:00 PM donations, more than United Blood Services enough, were accepted of Albuquerque had an for patient use. urgent need fpr 20 -25 In a letter of apprecia- blood donors for a pa- tion, Donald F, Keller, Di- tient undergoing emer- rector of Donor Recruitment gency surgery. and Community Relations for United Blood Services, cited 10:05 PM the station, saying, "The profes- They contacted KOB -TV while EYE- sionalism, responsiveness and WITNESS NEWS was in progress and dedication...of your news depart- anchorman Jim Wilkerson immediately ment is in keeping with the highest broadcast the need for donors. order of public service excellence." Well done, KOB -TV. We're proud that 10:25 PM you're part of the Hubbard Broad- Donors were arriving at the blood casting 50 -year tradition of award - bank and within two hours 46 blood winning service to the public. n-< unneo Bwod Sarwes of aouaue, cue rmDNm Hubbard Broadcasting KSTP -TV KSTP -AM KSTP -FM KOB -TV KOB-AM KOLFM WTOG -TV WGTO -AM Minneapolis. Minneopolis Minneapolis- Albuquerque Albuquerque Albuquerque Tempo. Cypress Sr. Paul St. Paul Sr. Paul St. Pe burp Gardens MagicT stogy. 61 ri:11°1 yPou've probably heard about Greater new leadership by Pulse (Mar -May '7 Media's Magic Music Then: "Sold Out" city! programming by now. Now all's well at Greater Medi, They tell us it's the Right? first brand -new idea in music Well, yes. Except we're formats for radio in a lot of learning what they mean .00 years. And it's a big fat success. when they say "imitation We started it about is the sincerest form of flattery.' a year ago in Philadelphia We're being flattered when we launched WMGK (FM). like JC First mail pull the likes of which hell.!`Enter our friendly response: we had never seen. Next response: fast lawyers. How do we protect our trade rk buying action from agencies and rights? Tell the world the way it is, the ay: advertisers who just liked what they heard. "Magic Music is Greater Media's ex sive After that: big numbers in key Service Mark which identifi its demos in our first ARB (Oct/Nov '75). The unique and original blend "Sold Out" sign went up then and it's been soft, contemporary mu and up again and again. Especially since our distinguishes it from body second (Jan /Feb '76) and our third books else's'.' And tell , e hat (Apr /May '76) showed us moving up even "The Magic is t sic" and higher in the top ranks of Philadelphia radio. the other simila This past spring we put our Magic created by us t. ;kqi, i ai our Music programming on our WMJC (FM) ervices are .ii .ngina an e, too. in Detroit. nT1TCL, It happened Consider yourself told, :.: r. all over again. And consider this, too: Magic IC Instant mail pull. programming, as created by Greater Mt,' 'a, Instant advertise is not available from any program servic reaction. A or syndicator. spectacular But, take heart. We're now offen leap to the to it ourselves to a limited number of statio rungs in our for a Jan. 1 start. Interested? Call Joh first ARB (Apr /May '76); confirmation of this ew at (201) 247 -6161. usic is an uslve Service Mark of Greater Media, Inc. GREATER MEDIA, INC 96 Bayard St., New Brunswick, N.J. 08901 (201) 247 -6161 SUBSIDIARY AND AFFILIATED COMPANIES WGAY AM -FM, Washington - GREATER NEW YORK MEDIA: WHND AM -WMJC FM, Detroit WCTC AM -WOMR FM, New Brunswick. NJ WPEN AM -WMGK FM, Philadelphia WGSM AM -WCTO FM, Long Island, NY Huntington. KY WTCR AM -WHEZ FM, WV -Ashland. SENTINEL- SPOKESMAN -RECORDER NEWSPAPERS, East Brunswick. NJ WESO AM -FM, Southbridge -Webster. MA NJ GREATER NEW ENGLAND CABLE TV GREATER JERSEY PRESS, INC., East Brunswick, GREATER MOTOWER, INC., Detroit GREATER NEW YORK RADIO SALES, New York Broadcasting iNov8 The Week in Brief FAMILY VIEWING THROWN OUT A federal judge in Los NATAS RESTRUCTURING A massive overhaul of the Angeles declares the concept a violation of First academy and its Emmy award procedure is voted by the Amendment rights of writers and producers. Two trustees. PAGE 44. networks will appeal. PAGE 20. Tve TIME IN D.C. A record attendance is expected this THE COMING OF CARTER What will the next President week in Washington for the bureau's 22d annual mean to broadcast regulation? No one's certain, except membership meeting. PAGE 46. that things will surely change in Washington. PAGE 21. O &M GETS BIGGER Scale, McCabe, Sloves, with $30 DIFFERENCE ON THE HILL The elections mean a million in broadcast billings, is to be acquired by Ogilvy & change also in Congress, as some important senators are Mather, already with TV -radio billings in the $190- million not re- elected. Hartke, who was next in line for Senate range. PAGE 46. Communications Subcommittee chairmanship, is out and Hollings may be in. PAGE 24. MOMENTUM Radio Advertising Bureau maps its plans and activities to keep the growth of radio advertising TWO FOR CABLE FCC will get moving on possible going in '77. PAGE 48. overhauls of syndicated exlusivity rules and refranchising requirements. PAGE 28. OPEN POCKETS OTP's Probst proposes to use open UHF channels for government services. PAGE 50. ABC News photo LONG NIGHT FOR THE NETWORKS ABC, CBS MAKING THE RULES Broadcasters give FCC ARTER WINS and NBC stayed with the suggestions on requirements for station operators, and election -night drama until most believe they should be minimal. PAGE 51. they could call it, in the early hours of Wednesday RADIO'S TOP DOLLAR Radio business was good in morning, a victory for 1975, reaching a pre -tax profit of $90.7 million, according Jimmy Carter. Television to the FCC. PAGE 58. In this special report, breakdowns of on an impressive put revenues and expenses for all radio stations are given on display of technical and graphics expertise to bring the PAGE 82, network and AM and AM -FM stations on PAGE the viewers weren't there in the story to the viewers, but 88. A complete market -by- market breakdown is outlined numbers hoped for. Some 120 million, about the same on PAGE 88, network -only breakout on PAGE 80 and FM that watched the very predictable Nixon -McGovern race, finances market-by- market on PAGE 81. Winners and PAGE 28. made up the total audience. losers are shown on PAGE 83, with an 11-year look at finances on PAGE 84. NIS To SHUT DOWN NBC decides its "$10- million" risk on the News and Information Service is a bad one. It will ACCUSATION NCTA contends that NAB'S Palm in 1977 of operation. be terminated after two years Springs, Calif., example of cable effect on audience PAGE 34. and station revenues is not typical. PAGE 88. EEO QUESTIONS Appeals court judges, listening to EXPLANATION FCC asks TM Communications to arguments in NOW employment cases against two explain why it won't allow a nonoperator leased -channel stations, make protracted inquiry as to where FCC's access time. PAGE 86. responsibility should end and EEOC's should begin. PAGE 38. GROUNDBREAKER In becoming the first woman network news vice president, Marlene Sanders took on ABC STILL FIRST The network takes the Nielsens for some tough problems. But her colleagues regard her as a sixth straight week with NBC second and CBS third. thorough professional with the background to win. PAGE 44. PAGE 105. Index to departments Changing Hands 40 Fates & Fortunes 88 Playlist 87 Profile 105 Broadcast Advertising.. 46 Closed Circuit 5 For the Record 90 Broadcast Journalism.. 28 Datebook 14 Media 38 Programing 44 Business Briefly 6 Editorials 106 Monday Memo 11 Stock Index 103 Cablecasting 86 Equip. & Engineering 50 Open Mike 18 Top of the Week 20 Second -class postage paid at Broadcasting Is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 Males Street, N.W. Washington, D.C. 2003& per year, all other countries add $6 Washington. Single issue $1 except yearend issue 52.50. Subscriptions, U.S and possessions: one year $25, two years S45, three years S60. Canada add $4 Yearbook 523, Cable Sourcebook $10. per year, U.S and possessions add $104 yearly for special delivery $65 for first class. Subscriber's occupation required. Annually: Broadcasting A closed mind is a very dangerous thin Television is the most powerful issues relevant to the communities mass medium in the U.S. today. we serve. However, nothing usurps and en- To ourselves, a commitment to dangers that power more than a open -minded thinking will enable closed mind. us to make fresh, creative decisions That's why we at HARTE -HANKS necessary to meet the future chal- TELEVISION GROUP are committed to lenges of our medium. help open people's minds through We want to reach out and affect new channels of understanding.lt's people. Open their minds. Be- a responsibility we have to our cause as mass communicators our Opening new channels viewers, to our employes, to our responsibility is great. And if we shareholders and even continue to open new channels of of understanding to ourselves. understanding among people, HARTE-HAIWkS TElEVisiON GROUP To our viewers, that commitment then we can proudly say that we KENS -TV SAN ANTONIO, TEXAS.
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