HAVE GERMAN WILL TRAVEL Getranke

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HAVE GERMAN WILL TRAVEL Getranke Was trinken die Deutschen? das Bier, die Biere Brauereien und Biere (breweries and beers) brewery: die Brauerei, die Brauereien die Bierbrauerei, die Bierbrauereien Bitburger Brauerei (www.bitburger.de) Bitburger brewery (Bitburger Brauerei Tb. Simon GmbH) is a large German brewery founded in 1817 by Johann Wallenborn. Bitburger is Bitburger Braugruppe headquartered in Bitbu~g, Rhi.g_eland-Palatinate, Ger~. GmbH Bitburger ranks No. 3 among Germanzs best sellily; beers with annual sales of 3.8 million hectolitres (3.2 million US beer barrels) in 2015 and once again remains "Germany's Draft Beer no.l"' (Oeutschlands Fassbiermarke Nr. 1), which is advertised on most products. History Johann Peter Wallenbom (1784-1839) founded the brewery in Bilbll!"& in 1817 at the age of 33. His father owned a brewery in ~ur_g. Three - years after Wallenborn's death in 1839, Ludwig Bertrand Simon (1813-1869) married Wallenborn's daughter Elisabeth (1819-1891) and became owner of the brewery, naming it Sinionbriiu. Their son, Theobald Sinton (1847-1924), took over the brewery in 1876 at the age of 29.l3J Location Bitburg, Germany Coordinates 49°58'28"N Advertising 6°31 '18"E Opened 1817 The company slo~n is, "Bitte ein Bit." This is literally, "Please, a Bit," or "A Bit, please." In the 1970s, a second slogan was introduced, "Abends Bit, morgens fit" ("Bit in the evening, fit in the morning") implying that the consumption wouldn't lead to a hangover. During that time either of Annual 3.84 million production hectolitres the slogans could be found on Bitburger glasses. volume (3,270.000 US bbl) in The brand sponsors the Qerman Football Association from 1992 until 2018. Also it sponsored Benetton Formula One in 1994 and 1995, where 201511] German driver Michael Schumacher won the Formula One championship both seasons. Product range Bitburger is a 4.8% abv Pilsner with annual sales of 1.2 million hectolitres (1.0 million US beer barrels). The popularity of Bitburger extends beyond the local area of Bitburg. Although Germans generally prefer local breweries, it is a popular beer throughout western Germany, and is favored in many areas of North Rhine Westphalia even over Alt beer or Kolsch, which are popular in Diisseldorf and Kiiln. In Germany, there are also variations of the original beer, mostly beermixes, available. "Bit Sun" (a light beer), "Cola libre" (beer and cola and rum-lemon-flavour), "Bit Copa'" (beer and lime and ~cha!,il) and "Bit Passion" (beer and J?..0'!1~nate). There is also a malzbier called A 5L Mini Keg of B1tburger ""Kandimalz" and "Bitburger Alkoholfrei" (sold as Bitburger 'Drive' in Eng,lish-speaking countries), a non-alcoholic version of the normal Pilsner "Bitburger" _(41 It is exported throughout lhe world. It is also available in Mini Ke_gs in some countries such as Australia In the US, it"s available in 500 ml (16.9 US fl oz) cans, 330 ml (11.2 US fl oz) bottles, the 5 L (170 US fl oz) Mini Keg, and on tap in selectlocation s. Bitburger Premium Pilsner - Brewed according to old traditions, Bitburger premium beer uses the very best ingredients to produce a very drinkable lager. iii T -~.• '! A Bitburger Pilsner A glass of Bitburger. .

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