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The main aim of the Journal of Geology, Geography and Geoecology is to publish high quality research works and provide Open Access to the articles using this platform. Collection of scientific works publishes refereed original research articles and reviews on various aspects in the field of geological, geographical and geoecological sciences. Journal materials designed for teachers, researchers and students specializing in the relevant or related fields of science. Journal included in the list of professional publications, you can publish the main results of dissertations for the degree of doctor and candidate of geological sciences. The scope of distribution: international scientific journal. All published articles will be assigned DOI provided by Cross Ref. EDITORIAL BOARD Members of the editorial board: Professor (mult.), Dr. hab., Harald G. Dill, Dr.h.c in Editor-in-Chief: economic geology (additional focal disciplines: applied Associate professor, Ph.D., Manyuk Volodymyr, Assoc. sedimentology/ geomorphology, technical mineralogy), Prof. of Department of Earth Sciences, Oles Honchar Gottfried-Wilhelm-Leibniz University, Mineralogical Dnipro National University, Dnipro, Ukraine; Department, Hannover, Germany. E-mail: [email protected]; E-mail: [email protected]; tel. +49-(0) 511 643 2361. tel.: +067 947 45 04; +095 824 61 77. Professor in Biostratigraphy-Micropaleontology, D.Sc., Karoui – Yaakoub Narjess, Carthage University, Deputy Editors: Faculty of Science of Bizerte (Departament of Earth Professor, Dr. hab., Andrzej Tomasz Solecki, Scientific Science), Jarzoura, Bizerte,Tunisia Head of the team of WS Atkins-Polska Sp. z o.o. experts E-mail: [email protected]. preparing the report on uranium metallogeny, Institute of Research Fellow William A.P. Wimbledon, Dept. Geological Sciences University of Wrocław, Wrocław of Earth Sciences, University of Bristol; Member University, market and prospects in Poland for the Polish Geological Society of London's Conservation Committee, Ministry of the Environment, Poland; E-mail: andrzej. Member of Berriasian (Jurassic-Cretaceous) Working [email protected]; tel. +48 600 96 63 61. Group (International Subcommission on Cretaceous Professor Şaşmaz Ahmet, Dr. Sc. in environmental Stratigraphy); E-mail: [email protected] geochemistry and mining deposits, Head of Geology Professor in Geology, Dr.Sc., José Bernardo Rodrigues Department, Firat University, Elazığ, Turkey; Brilha, University of Minho, Department of Earth E-mail: [email protected]; tel. +90 424-2370000. Science, Braga, Portugal, E-mail: [email protected]; tel. +351-25-3604306. Executive Editor: Ph.D., MSc., Afsoon Moatari-Kazerouni, Geology Professor, Dr. Sc., Sherstyuk Natalya Petrivna, Oles Lecturer Geology Department - Rhodes Honchar Dnipro National University, Head of Department University Grahamstown, Eastern Cape, South Africane, of Earth Sciences, Faculty of Chemistry, Dnipro, Ukraine; E-mail: [email protected]; E-mail: [email protected]; tel.+38-096-124-15-35. tel: +27 (0)46-603-8618 Professor in Geology, Dr.Sc., Abderrazak El Albani, Associate professor, Ph.D., Maniuk Vadym, Assoc. Université de Poitiers, Laboratory IC2MP, Poitiers, Prof. of Department of Geography Oles Honchar Dnipro France, E-mail: [email protected]; National University, Dnipro, Ukraine; tel. +33 (0)5.49.45 39 26 E-mail: [email protected]; tel.: +38 098 290 80 69; +38 066 270 14 48. Associate Professor, lIya V. Buynevich, Temple University, College of Science and Technology Professor, Dr. Sc., Kroik Anna Arkadyevna, Oles Department of Earth and Environmental Science, Honchar Dnipro National University, Dnipro, Ukraine; E -mail: [email protected]; Philadelphia, USA, E-mail: [email protected], tel.: +38 095 149 65 50. tel: 215-204-3635 Professor, Dr. Sc., Prikhodchenko Vasiliy Fedorovich, Prof., Dr. Sc., Mokritskaya Tatiana, Oles Honchar Dean of the Faculty of exploration, Head. Department Dnipro National University, Ukraine; Faculty of of Geology and mineral exploration National TU Dnipro Chemistry, E-mail: [email protected]; tel.: 098 257 70 19. Polytechnic; Dnipro, Ukraine; Prof., Dr. Sc., Yevhrashkina Galina Petrivna, Oles E-mail: [email protected]; tel.: +38 056 24 7 33 52. Honchar Dnipro National University, Faculty of Professor, Dr. Sc., Lurie Anatolii, V.N. Karazin Kharkiv Chemistry, Ukraine; National University, Ukraine; E-mail: [email protected]; E-mail: [email protected]; tel.: 067 565 51 13 tel.: +38 067 579 89 41. Prof., Dr. Sc., Reynard Emmanuel, Prof. of physical Prof., Dr. Sc., Zelenska Lyubov Ivanivna, Oles Honchar geography at the University of Lausanne, Faculty of Dnipro National University, Head of Department of geography, Dnipro, Ukraine; geosciences, Switzerland; E-mail: [email protected]; tel.:067 56067 02 E-mail: [email protected]; Prof., Dr. Sc., Shevchyuk Viktor Vasylievych, Taras Associate Prof., Dr.Sc., Afroz Ahmad Shan, Assoc. Shevchenko National University of Kyiv, Ukraine; Prof. of Structural Geology with the Faculty of Science, E-mail: [email protected]; tel.: +38 050 656 33 20. Department of Petroleum Geology University of Brunei Prof., Dr. Sc., Baranov Petro M., Oles Honchar Dnipro Darussalam, Brunei; E-mail: [email protected]; National University, Ukraine; Faculty of Chemistry, Prof., Dr. Sc., Gerasimenko Natalia, Department of E-mail: [email protected]; tel.: +38 097 291 68 13. Earth Sciences and Geomorphology Taras Schevchenko National University of Kyiv, Kyiv, Ukraine; Literary editors: P.V. Bradbeer, M.O. Tikhomyrov. E-mail: [email protected] Cover design: Vadym V. Manyuk. Text Layout: Vadym V. Manyuk. Ajin R.S., M. Sc. Hazard analyst, Idukki District Emergency Operations Centre (Idukki-DEOC), Idukki Information about publication: Journal of Geology, District Disaster Management Authority (Idukki DDMA), Geography and Geoecology. (ISSN 2617-2909 (print), Department of Disaster Management, Government of ISSN2617-2119 (online). Complete information on the Kerala, Painavu, Idukki, Kerala (State), INDIA, requirements for the publication of copyright articles in tel. +91-9061762170, the collection can be found on the website of the journal E-mail: [email protected], [email protected] www.geology-dnu.dp.ua or by addressing the Editor-in- Associate professor, PhD Anatoliy Melnychuk, Assoc. Chief Volodymyr Manyuk at [email protected]. Prof. of Department of Economic and Social Geography Taras Shevchenko Kyiv National University, Kyiv, In accordance with the Order of the Ministry of Education and Science of January 15, 2018, №32 «Journal of Ukraine; E-mail: [email protected] Geology, Geography and Geoecology» December 18, Prof., Dr. Sc., Baranov Volodymyr, Head of Lab. Invest. 2018 is included in category A «List of professional Structural changes in rock, Senior Researcher Institute of publications of Ukraine» by specialties 103 (Earth Geotechnical Mechanics of NAS of Ukraine, Department Sciences) and 106 (Geography) of Geology and exploration of mineral deposits SHEI "National Mining University," Ukraine; Approved by the Decision of the Scientific Council of the E-mail: [email protected]; tel.: +38 097 506 43 73. Oles Honchar Dnipro National University, 72 Gagarin Prof., Dr. Sc. Berezovsky Anatolii, Dean of Mining ave., Dnipro, 49010, Ukraine. - Processing Faculty, Krivyi Rig Technical University, Ukraine; E-mail: [email protected]: tel.: +38 098236 84 27. © Oles Gonchar Dnipro National University, 2020 ISSN 2617-2909 (print) JOURNAL of Geology, ISSN 2617-2119 (online) GEOGRAPHY And Journ.Geol.Geograph. Geoecology Geology, 29(4), 625–636. Journal home page: geology-dnu-dp.ua doi: 10.15421/112056 Valentina V. Barabanova, Galina A. Bohatyryova, Ganna O. Gorina Journ. Geol. Geograph. Geoecology, 29 (4), 625–636. Marketing mechanisms of tourist industry development in an unstable environment Valentina V. Barabanova, Galina A. Bohatyryova, Ganna O. Gorina Donetsk National University of Economics and Trade named after Mykhaylo Tuhan-Baranovsʹkyy, Kryvyi Rih, Ukraine, [email protected] Received: 27.03.2020 Abstract. The development of the tourism industry must take into account the peculiarities Received in revised form: 10.06.2020 of the modern economic space, which is constantly changing and has many negative fac- Accepted: 07.08.2020 tors. Such an unstable environment is characterized by an uneven relationship and interde- pendent factors that affect the creation and consumption of the tourism product and create the multidimensionality of the tourist services market. On the basis of studying the mobility and variability of environmental factors as the modern information cooperation between producers and consumers in the tourist services market, we address the problem of implementing marketing mechanisms and their influence on the formation of consumer demand for tourist services. The use of market- ing approaches and the mechanism of their implementation, the creation of a modern marketing environment will add stability in the market of tourist services and enhance its competitiveness. It is a question of changing the conceptual model of setting the problem of development of the tourist services market, which should be based on the totality of beliefs, values that are consumer oriented, the sys- tem of communication with specific people; finding effective ways to transform the perception of the customer’s expectations into the criteria for the desired quality of the tourism product, etc. An effective marketing strategy