Lindt and Dufry Collaborate in Exclusive, Pioneering Chocolate Launch

Lindt and Dufry collaborate in exclusive, pioneering chocolate launch

By Hibah Noor on November, 15 2016 | Confectionery & Fine Foods

Swiss chocolatier Lindt & Sprüngli is set to team up with Dufry for the exclusive launch of a new ﬂavor in two best-selling ranges.

The popular Lindor balls and individually-wrapped assorted Napolitains will both be available in a new and exclusive Stracciatella ﬂavor, inspired by the classic Italian gelato, called Heavenly Lindor and Heavenly Naps, specially developed for Dufry.

According to Lindt, this fresh venture will bring passengers a unique travel retail oﬀer, creating value in a discount, promotion-driven campaign that unites two major players in travel retail. It will be the

Lindt will present two best-sellers – each in the new exclusive Stracciatella ﬂavor and supported by an engaging promotional package. Heavenly Lindor will be available in an assorted 397g Lindor Tube, while the Heavenly Assorted Napolitains will be presented in a 500g carrier box. Both contain the exclusive ﬂavor Stracciatella, a combination of creamy white chocolate with slivers of dark cocoa.

Exclusive to Dufry, these products will be promoted together at airports worldwide, including Zurich, London, Madrid, Barcelona, Milan, Stockholm, Brazil, and Argentina.

Each airport will feature unique POS displays with the Lindt Master Chocolatier plus location-speciﬁc tailor-made POS communication material, designed to create maximum visual impact in shopping areas and entice consumers to buy. In addition, an attractive Mix & Match Bag has been developed to drive ticket value. This exclusive concept will run for one year.

The campaign is supported by a Dufry staﬀ reward program in which the best performing Dufry sales team will be given the opportunity to travel to ‘Chocolate Heaven’ – the world’s highest Lindt chocolate shop, located 3,454 meters above sea level at the Jungfraujoch in Switzerland. Other prizes can be won on a monthly basis.

Peter Zehnder, Head of the Lindt & Sprüngli Global Duty Free Division, said: “We know that travelers are always looking for something new, exclusive and exciting that they can’t get on the high street, and this promotion gives them even more reason to buy at the airport. These products target a broad range of passengers and chocolate lovers all around the globe.

“Naps are the perfect and travel-iconic informal gifting item, and Lindor, with its unique recipe, enchants chocolate addicts all around the world. Lindt Travel Retail has had a longstanding partnership with Dufry and is a solution provider for its clients to provide an exceptional, unique travel retail experiences. This is a new milestone in this successful relationship.”

Dufry CEO Julian Diaz enthused: “Lindt’s flexible approach makes them the ideal commercial partner in these ventures. Their ability to offer a full marketing package and range of incentives, coupled with their ability to execute promotions on a worldwide scale, offering support to our local teams, provides a solid foundation for these innovative marketing strategies.

“This partnership perfectly highlights the value Dufry can generate for brands like Lindt through our unique worldwide network of locations and shops, allowing brand partners to showcase their products and delight customers with an exclusive shopping experience.”