The Reguzzoni-Versace Law Blocked Awaiting the European Regulation

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The Reguzzoni-Versace Law Blocked Awaiting the European Regulation

Munich Milan Alicante Lugano INTERNATIONAL PATENT NEWS European Patent and Trademark Aorneys Since 1950 IP Protection in the Heart of Europe January 2011 Made in Italy: the Reguzzoni-Versace law blocked awaiting the European regulation In 2010 the Italian Parliament issued the Reguzzoni-Versace law (named after politician Marco Reguzzoni and designer Santo Versace, brother of the well-known late Gianni Versace), establishing a system of compulsory labelling in the textile, leather and footwear sectors to ensure that the origin of a product could be traced by the consumer. Nonetheless, this law has already run into problems of incompatibility with the European regulations. In fact, the law provided for the possibility of adopting the wording “Made in Italy” only when at least two stages of manufacture were performed in Italy, and required providing sufficient information on the remaining stages in order to allow the consumer to trace their origin. The European Union has viewed such requirements as protectionist for Italy and actually overstepping the EU regulations, which only requires that the last substantial process be performed in the country indicated in the Made In label. In view of such criticisms, the law did not enter into force as expected on 1 October 2010 and instead a conference was held at the end of 2010 to find - through implementation decrees - a way to render the law operative in accordance with the community regulations. Nevertheless the implementation decrees were rejected by the EU on 17 January last leading to an infraction procedure for Italy. Italy has now three months to revise the text of the decrees. Nonetheless, amendments may not be sufficient to obtain consent from Brussels, especially considering the importance of some controversial points, such as the contested violation of article 34 of the Treaty which prohibits national measures providing restrictions to trade in the EU. Despite the present stand-by of the Reguzzoni-Versace law, this has served as a stimulus in the EU, which is concerned with the problem and is trying to find an answer by means of a Regulation which approved on 21 October 2010 by the European Parliament and is now waiting to pass to negotiation amongst the EU Commission, Parliament and Council for the definitive version. If implemented, such Regulation would impose a new labelling system for some goods categories coming from countries outside the EU (at present in the clothing, textile, footwear, ceramic, jewellery, nuts and bolts and taps and fittings sectors) and the compulsory indication of origin for the same. The definitive go-ahead is expected by May 2011. GERMANY ITALY SPAIN SWITZERLAND Thierschstrasse, 11 - D-80538 Munich Via Meravigli, 16 - 20123 Milan Avda. Maisonnave 30, 2°-A. - E-03003 Alicante via Nassa, 56 - CH-6900 Lugano tel +49 89 221.216 - fax +49 89 225.809 tel +39 02 8590.7777 - fax +39 02 863.860 tel +34 965.986.540 - fax +34 965.133.092 tel +41 91 922.2015 - fax +41 91 921.3103 [email protected] www.modiano.com © 2011 Modiano & Partners - January 2011 Modiano & Partners is a trademark of DR. Modiano & Associati S.p.A..

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A periodic pubblication from the Italian Trade Volume 12 Issue1 .it italian trade 1 Table of contents 22. CREDITS EDITORIALS 24. “Italy and Miami: a long lasting bond of friendship”: a message from Tomas Regalado, Mayor of the City of Miami 26. “The US Southeast, a thriving market for Italian companies”: a message from Gloria Bellelli, Consul General of Italy in Miami 28. “The United States of America, a strategic market for Italian food industry”: a message from Gian Domenico Auricchio, President of Assocamerestero 30. “25 years supporting Italy and its businesses”: a message from Gianluca Fontani, President of Italy-America Chamber of Commerce Southeast SPECIAL EDITORIAL CONTRIBUTIONS 32. “Andrea Bocelli, when simplicity makes you the greatest”, interview with Andrea Bocelli, Italian classical crossover tenor, recording artist, and singer-songwriter. 40. “Santo Versace, Style is the Man!”, interview with Santo Versace, President of Gianni Versace Spa 47. “Italians in Miami: a unique-of-its-kind community”, by Antonietta Di Pietro Italian Instructor in the Department of Modern Languages at Florida International University 53. “Italy and the US: a strong relationship” by Andrea Mancia e Simone Bressan, Journalists and Bloggers THE “MADE IN ITALY AMBASSADOR AWARD” WINNERS 58. “Buccellati, a matter of generations”, interview with Andrea Buccellati, President and Creative Director of Buccellati Spa 63. “The Made in Italy essence” interview with Dario Snaidero, CEO of Snaidero USA INTRODUCING “THE BEST OF ITALY GALA NIGHT” 69. “The Best of Italy Gala Night” Program THE PROTAGONISTS OF “THE BEST OF ITALY GALA NIGHT” 76. “Alfa Romeo, Return of a legend”, by Alfa Romeo 82.
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Stella Molino C.so di Porta Nuova 38 20121 Milan, Italy [email protected] PHONE: +39 02 6575544 MOBILE: +39 335. 6165856 SKYPE STELLA.MOLINO50 RESUME Professional Experience Freelance consulting for fashion - food - lifestyle projects 2013 - today Commercial Director for luxury man-woman shoes and leather collections 2006 - 2012 Gianmarco Lorenzi Show Room Via Montenapoleone 1, Milan, Italy Sales Director for Gianni Versace's first line of man-woman 2001 - 2005 prêt-à-porter and accessories collections Gianni Versace Show Room, Milan, Italy Sales Manager for Gianni Versace's first line of man-woman 1998 -2000 accessories and home collection Gianni Versace Show Room, Milan, Italy Brand Manager for Versatile (1992-1994) and Istante (1995-1997) late 1992 - 1997 Istante (Versace's Group) Show Room, Milan, Italy Export Manager for Modyva's lines Privilegio, Delia Ferrari, Versatile by Versace late 1990 - 1992 Modyva, Empoli (Florence), Italy Commercial Employee for Valentino Boutique e Night, Dior, Armani lines 1985 - 1990 GFT - Ufficio Commerciale Donna, Turin, Italy. Financial Advisor 1984 Fideuram (IMI) Tour Guide 1982 - 1989 Bureau International du Travail (UN Organization), Turin, Italy Internationally Acknowledged Professional Skills Startup projects : fashion/food/lifestyle. Marketing research. Re branding. Developing commercial strategies and business development. Developing sales budgets. Searching, screening, selecting and contacting retail stores and producer companies. Systematic study of competitors (distribution and pricing). Sell-in, sell-out monitoring. Intermediating between franchisors and franchisees for drawing up agreements, defining retail location designs with architects, advertising and promotion. Advising and supporting the Style Department for commercial setups before and after production. General show room organization.
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